Armarie Diane Esta

BSA-4

Activity 2

1. Trace URC’s success story. What are the factors that contributed to its success?

Managing and developing people People today want some direction andstructure, but they also want freedom and encouragement to develop their skills andknowledge. Effectively managing people requires balancing constraining forces(providing direction, structure, organization, some

rules) with liberating forces(encourage personal growth, development and creativity).

Strategic focus In today‟s rapidly changing world, it‟s not just enough tohave a purpose for existing. Leaders have to focus the organization‟s resources on thegreatest opportunities, which shift with each new day. Just run through your mind whathas happened in the world or your organization in the past year or two, and you‟llunderstand what we mean by the reality of constant change. Doors open and doors close.Major customers or income sources can change or even go out of business at any time.

Operations, or what people do all day What the people in your organizationdo day in and day out to create value for customers, to earn or justify income, stronglydetermines whether you succeed or fail. Like the other Top 5 Success Factors,you can‟t separate operations from strategic focus which gives direction, people which do the work,customers who pay the money and physical resources to do the work. Effectiveoperations ensure that customers get exactly what they want at the right time,

the right price and the right quality. Thus effective operations management focuses on

what iscalled cycle time (producing a product or service from start to finish), cost control, andquality control (which requires some form of measurement). Strategic focus is largelyexternally oriented, operations largely internally oriented. Both need to be totally in syncwith each other  not something that happens automatically but rather requiring constanteffort. This is why communication is the true lifeblood of a successful organization.

2. Analyze the growing market base in Asia. How did Gokongwei take advantage of it?

Gokongwei managed to succeed in his attempts to penetrate different industries because he isconsidered as one of the game-changers in various industries. What is common in his businesstactic penetration is his offer of his products at a very low price with good quality.

3. Based on John Gokongwei’s words of wisdom, how can the Philippines compete globally? Gokongwei believes that we can create our very own global brand. By the quality that we possess.

4. Are there hindrances for the Philippines inability to have its own global brand? Explain.

Lack of Voice  Voice is a vital element to any brands success. Although one might associate voice withother professions such as writing and acting, however, according to Turner, a brand's voiceis the message, and the essence of your business. An organization may have interesting ideas, but if the message doesn’t resonate with

audiences; the execution will suffer. 

. Too Much Thing, Not Enough Human Consumers want to interact with other people, not the company as a whole. Today, theyhave no desire to deal with a thing... they want to feel like they are interacting with a real,live person.Brands that stress on human elements are more likely to experience success.

  Too Much 'Sell' 

 Ultimately, we all got to sell. However, hard core selling is not all that counts whenmarketing, we need engagement. Companies that go online and choose to merely tweetabout their products suffer in the long run. Interact with your followers and offer them some interesting images and stories. After all social media  is essential to help build relationships.

 5. Identify Gokongwei’s entrepreneurial traits which made him successful.

Change is inevitable and flexibility is the key. Entrepreneurs gladly accept change. If it is not happening, they stir up the status quo and make importantchanges. Change is inevitable. Instead of being the victims of change, entrepreneurs just look foropportunities to make the best out of important changes.

Personal stakes in the company encourage everyone to work hard. By involving subordinates and members of the organization, they will feel that they

truly belong to theorganization. As such, they will become stakeholders in the company and they will work for theimprovement of the organization.

Mistakes and disappointments are inevitable.businesses failed. Some evenfailed to take off the ground. Yet, Gokongwei

learned a lot of things.  Failures are a part of life. Deal with it. Gokongwei faced a lot of odds in his business career. At one time,he did not succeed in breaking through a

particular sector. Some of his from all those experiences and hebecame a great business tycoon after.

Good brand building equals reputation. Gokongwei has a lot of brands to his credit the budget airline company, Cebu

Pacific Air;telecommunications companies such as Sun Cellular, and Digitel Philippines; snacks company Universal Robina Corporation; and shopping mall chain Robinson’s Place! He has succeeded in building these brands and in turn, his reputation soared!

Family support is crucial. John Gokongwei’s family has been crucial in building his empire. He wasnot able to finish his collegedegree, but he sent his younger brother James to the Massachusetts Institute of Technology to study andhelp him establish his empire. His brothers and sisters helped him in his early endeavors. Until now,family members such as his son Lance Gokongwei are very much active in helping him manage his business empire.

6. Make a research on the acquisition of Sun Cellular by PLDT. Make your comments.They said Gokongwei's true gain now lies in its ownership of PLDT, whose valuation is

seen to increase significantlyfollowing the Digitel buyout."There are very clear benefits for PLDT. Digitel has been instrumental in launching a lot of the unlimited text as wellas unlimited voice products in the Philippine market. To the degree that they're taken out a bit as price aggressor,then we see firmer pricing across the board which is positive for both revenue growth and margins of PLDT," JamesSullivan, head of Asia Telecom

Research at JP Morgan Singapore, told ANC in an interview. Globe is put in an

interesting position. On one hand, the industry structure has become far more stable which ispositive for industry participants. One can argue this is positive for Globe because they get the benefits of animproved industry structure without having to pay the price.""The more interesting question is will we see significant changes in Globe's strategy. They have lost market share inthe couple of years and now they're facing a PLDT, which is more dominant than perhaps it's ever been. The roadahead for Globe, I think is a bit difficult," Sullivan concluded.

7. Is Gokongwei’s move a strategic one, with Sun being number 3 in the telecommunications industry?

The brand equity of Sun Cellular will enhance our mobile offerings, so we wish to preserve this forward," said PLDT Group chairman Manuel V. Pangilinan. "We will also retain the unlimited products and services of the group, so that consumers are able to continue benefitting from them." Increasing investments in broadband, specifically mobile broadband, will require scale.