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2/10/2014
1
Sharing Information SafelyNAHA Central Florida Regional Director
NAHA Public relations Coordinator
JennScents, Inc. & JennScents Institute
Aromatherapy History� Foundations been around for over 6000 years
� Evolving Industry: WWII, Egyptians, Greeks, Romans
� Today’s world� Europe, Asia –aromatherapy integrated medically in
health care system
� US – integrated in Hospice facilities, food dishes, relaxation
� Today’s uses� Physical, mental, emotional, spiritual, nutritional,
environmentally
� Mediation, green cleaning, room fresheners
Aromatherapy in the Marketplace� Everywhere – EO’s, cleaning products, air fresheners,
personal care
� Cater equally to professionals and personal use
� Increased marketing for sales booster
� Techniques, trademark systems
� Increased Direct Sales involvement
� Terminology evolving
� Marketing for benefits (helps the consumer)
� need to be careful for legal reasons
Aromatherapy in the Home� Increased demand and use in the home
� household cleaners & room fresheners
� Bath, body & hair care
� Perfumes
� EO Diffusion
� Everyone wants something that smells good
� And on a budget
� More widely understood and recognized
� Hence the demand for better education
Aromatherapy in Workplace� Increased usage, knowledge and awareness
� Becoming more widely understood and recognized
� Aromatherapy is NOT a licensed trade (required by law)
� Certifications (guidelines) available
� Voluntary, not the law
� Pros and Cons
� Aromatherapist can advocate for natural health practices, as long as you do not cross over the state/federal laws
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Importance of Aromatherapy Language
� Much diversity in natural health professions
� Hard to make generalizations that fit every natural health modality
� Your personal ethics, integrity, standards, morals and values come into play
� Disclaimer statement for all professions (unless medically licensed)� DO NOT treat, diagnose, prescribe
� Educational purposes only
� Stay away from any “claim-like” statements
Sharing Your Wisdom
� As aromatherapists, a main goals is to provide authentic, accurate and pertinent information to help others wisely choose the best holistic health decisions that meets their particular needs.
� Speak in generalities, not in absolutes
� Help others recognize and evaluate what good health means to them
� Teach strategies on how to achieve their good health
� Empower clients with knowledge and resources
� Know when medical help is necessary
Who You Share Info With� Family
� Friends
� Clients / customers
� Staff / employees / employers
� Forums
� Social media
� Advertising
� Interviews
Legal Guidelines of language in the
Marketplace References� Become familiar with state/federal laws
� specifically NOT practice medicine without license
� Resources� www.fda.gov/cosmetics/productandingredientsafety/pr
oductinformation/ucm127054.htm
� www.nationalhealthfreedom.org/state_organizations.html
� http://www.sunshinehealthfreedom.org/ - one of the most active to seek Health Freedom bills
� http://umm.edu/health/medical/altmed/treatment/aromatherapy
Safe Harbor Health Freedom Laws� 9 states currently -
� AZ, MN, CA, RI, LA, OK, ID, NM, CO
� Take action to protect your health freedoms – goal is to concentrate focus on passing 1-3 states per year with a Health Freedom Bill
� Donate @ www.nationalhealthfreedom.org or www.SunshineHealthFreedom.org
� Supports lobbyist efforts and grassroots efforts & more
New Mexico 61New Mexico 61--3535--2 Complementary 2 Complementary
& Alternative Health Care Services& Alternative Health Care Services"complementary and alternative health care service" means the broad domain of complementary and alternative healing methods and treatments including: (1) anthroposophy; (2) aromatherapy; (3) ayurveda; (4) culturally traditional healing practices, including practices by a curandera, sobadora, partera, medica and arbolaira, and healing traditions, including plant medicines and foods, prayer, ceremony and song; (5) detoxification practices and therapies; (6) energetic healing; (7) folk practices; (8) Gerson therapy and colostrum therapy; (9) healing practices utilizing food, dietary supplements, nutrients and the physical forces of heat, cold, water, touch and light; (10) healing touch; (11) herbology or herbalism; (12) homeopathy; (13) meditation; (14) mind-body healing practices; (15) naturopathy; (16) non-diagnostic iridology; (17) noninvasive instrumentalities; (18) polarity therapy; and (19) holistic kinesiology and other muscle testing techniques
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With Knowledge Comes Responsibility
� Defend your S.H.I.E.L.D. of Honor
� Safe practices
�Honor & Credibility
� Integrity
� Ethical
� Legal
�Do the right thing with knowledge, not ignorance
Safe practices� Teach how to safely use aromatherapy with common
consumer.
� Using advanced aromatherapy applications should be done with only proper supervision and training.
� Mostly taught for topical use, but a big push over the years for internal use.
� Internal is not a bad thing as long as it is done correctly and with proper training
� Reports of damage to the linings of esophagus with internal use with a fat based carrier
� More training will be provided at the WOA VII Conference
Be responsible - Employ the 5 P’s� Person: know the person you are talking with
� Aromatherapy education or experience?
� Purpose: know their purpose for seeking your wisdom� Consult a physical if serious health issues
� Protocol: share effective, educated protocols for your client to make appropriate decision for themselves� You don’t diagnose or prescribe any protocols
� Promote: cross promote integrative protocols to enhance results� Other modalities – reiki, massage, facials, hydrotherapy, etc.
� Provide: resources for continued learning � Best customer is an educated one.
What To Say – The Do’s� State who you are (and aren’t – I am not a doctor)
� Stay self-help education focused; approach a problem; evaluate
� Historically… / Scientifically proven…
� “If it were me, I would…”
� State facts to your “client” (not patient); current literature states…
� Ask questions (client can state disease they were “diagnosed” with by medical doctor)
� Suggest (not prescribe or advise)
� Stimulate body’s natural processes to heal itself
� Talk about lifestyle and healthy living
What Not To Say� Dont’s
� Do NOT advise, diagnose, prescribe, treat, heal or cure
� Do NOT make medical claims, false claims or name a disease
� Do NOT appear to be a medical doctor
� Do NOT share testimonies of “cures”
� Do NOT try to impress your client with exaggerated or embellished stories, credentials
� Do NOT promote your “Practice” but rather your work
How To Say It� Historically, lavender essential oil has been shown to
provide an environment, bacteria cannot thrive in.
� vs. Lavender is antibacterial and will prevent MRSA.
� Bergamot essential oil has been scientifically shown to relieve stress and tension, and relax muscle spasms. (Buckle, RGN, J. Clinical Aromatherapy in Nursing, San Diego, CA: Singular Publishing Group Inc., 1997)
� vs. Bergamot heals muscle spasms.
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Examples� Client: What would you prescribe for my allergies?
� You: I am not a doctor, and do not prescribe anything. For my allergies, I found that _____ worked for me. You can read more about it here (refer to your reference book)
� Client: Tell me what to take for my headache.� You: Can’t tell you what to take, but let me share some
education about…
� Client: I have been diagnosed with rheumatoid arthritis, what natural remedies do you have?� You: here are some remedies historically known to help with
that ____. You can read more about them in my reference book here, to make sure you choose the ones that best suit your needs.
Benefits of Safe Language� The power of language will prove to be an asset in your
business and daily discussions when it comes to aromatherapy, herbals and botanicals.
� Empowers your clients
� Takes burden off you
� Keeps you safe from practicing medicine without a license
� Builds your reputation and credibility
� Train your clients to keep you safe, by watching what they say and how they say it
Share This Info� Colleagues
� With staff
� Family
� Friends
� Aromatherapy enthusiast
� Students
� Clients
� Peers
References� JennScents Business Building Guide, 2005, www.jennscents.com
� Jurisprudence Course by Wendell Whitman, Trinity College
� Diane Miller, JD, Health Advocate, 2011 presentation
� www.achs.edu
� www.SunshineHealthFreedom.com
� www.NAHA.org
� www.HerbAllure.com
Upcoming NAHA Events� Calendar of Events @ NAHA.org – view monthly
� March teleseminar – March 13, 2014
� Educational Class Schedule
� Approved Schools for Certification in Aromatherapy
� World of Aromatherapy VII Conference – REGISTER NOW� In Seattle, WA
� Sept. 12-14
� www.NAHAConference.com
Jennifer Pressimone, CNHC, T.SPE
[email protected] / www.JennScents.com
We appreciate your continued support of NAHA
www.NAHA.org
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