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1 Arquitetura do simulacro: o caso do Supercenter Angeloni em Maringá, Paraná Architecture of the simulacrum: the case of Angeloni Supercenter in Maringá, Paraná FERREIRA, Jeanne Christine Versari (1); CORDOVIL, Fabíola Castelo de Souza (2). (1) Aluna: Mestranda, Universidade Estadual de Maringá UEM Departamento de Arquitetura e Urbanismo, Maringá, PR, Brasil; email: [email protected] (2) Orientadora: Professora Doutora, Universidade Estadual de Maringá, UEM Departamento de Arquitetura e Urbanismo, Maringá, PR, Brasil; email: [email protected] RESUMO O objetivo da pesquisa foi identificar um projeto arquitetônico contemporâneo na cidade de Maringá, construído a partir do ano de 2000 que refletisse a sociedade atual e tivesse relevância na paisagem urbana do estudo de caso. O objeto de estudo localizase nas proximidades da área do pátio de manobras de Maringá, na área central da cidade. Essa área sofreu diversas intervenções na década de 1990 transformandose em Novo Centro após o Plano Diretor de 1993. O rebaixamento da linha férrea e a abertura de uma nova via estrutural no centro ocasionou a reestruturação da área lindeira à linha com a implantação de diversos empreendimentos, dentre os quais está o Supercenter Angeloni.Observouse uma intensa divulgação de imagens que refletiam paisagens modernas para a cidade, entre elas o empreendimento da rede Angeloni. Nesse sentido, analisamos o projeto do Supercenter Angeloni, inaugurado em 2012, através de referências que abordam conceitos de simulacro e imagem como marketing urbano. A obra consiste na criação de uma imagem de modernidade em uma área em transformação na cidade de Maringá. Essa imagem foi criada através de um simulacro do espaço construído com uso de materiais contemporâneos na fachada e espaços internos não correspondentes a essa máscara externa. PALAVRASCHAVE: Maringá, Angeloni, arquitetura do simulacro, imagem de modernidade, pós moderno. ABSTRACT The objective of the research was to identify a contemporary architectural project in the city of Maringa, built from 2000 that reflect the current society and be of relevance in the urban landscape of the case study. The object of study is located near the patio area of Maringa maneuvers in the central area of the city. This area has undergone several interventions in the 1990s turning into New Center after the Master Plan in 1993. The downgrade of the railway and the opening of a new structural via in the center led to the restructuring of the area near the line with the implementation of several projects, among which is the Angeloni Supercenter . There was an intense dissemination of images that reflect modern landscapes for the city including the building of Angeloni. In this sense, we analyze the Angeloni Supercenter design, opened in 2012, through references that address concepts of simulacrum and image as an urban marketing. The architecture work consists on creating an image of modernity in an area in transformation in the city of Maringá. This image was created through a simulacrum of the built with the use of contemporary materials on the frontispiece and no corresponding internal spaces that external mask. KEYWORDS: Maringá, Angeloni Supercenter, architecture of simulacrum, image of the city, postmodern. 1 INTRODUÇÃO Analisamos o projeto do Supercenter Angeloni, inaugurado em 2012 na cidade de Maringá, Paraná. A obra consiste em uma arquitetura contemporânea para o contexto da cidade. A

Arquitetura do simulacro- o caso do Supercenter Angeloni em Maringá, Paraná

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Artigo sobre a arquitetura do simulacro na cidade de Maringá, através do estudo de caso do Supercenter Angeloni. Escrito por Jeanne C. Versari Ferreira e Fabíola Castelo de Souza Cordovil

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