1
© IBM COGNOS TRAINING EDUCATION & TRAINING OFFER MOST POPULAR IBM COGNOS TRAINING OFFERINGS IBM Cognos Report Studio: Author Professional Reports Fundamentals V10.2 (3 days). Course designed for professional report authors to learn report buiding techniques using relational data models, and methods of enhancing, customizing and managing professional reports through hands-on demos and workshops. IBM Cognos Report Studio: Author Professional Reports Advanced V10.2 (2 days). Participants will gain expertise building on topics learned in the Fundamentals course, the Advanced course is designed for professional report authors to learn advanced report building techniques using mostly relational data models, and ways of enhancing, customizing and managing professional reports. IBM Cognos TM1: Design and Develop Models V10.2 (5 days). This offering will teach modelers how to build a complete model in TM1. Through a series of lectures and hands- on exercises, you will learn how to create and customize dimensions and cubes, import and link data, and build and maintain applications. CLASS IS IN SESSION Private and On-site Class: Schedule to your team for our most popular offerings at your location or ours. Our instructors will work with your team to design and/or modify content to be relevant to your solution implementation. Guaranteed To Run Class: Available for you to plan, schedule your team and get the training booked. (For the latest GTR schedule refer to: ecsedu. arrow.com/ibm/us) All IBM Training can be purchased through us. Call your sales representative for more details. IBM Title Days Price Course Code Business Analytics IBM Cognos Framework Manager: Design Metadata Models (V10.2) 5 $3,500 ZL1_B5252 IBM Cognos Report Studio: Author Professional Reports Fundamentals (V10.2.2) 3 $2,100 ZL1_B5A58 IBM Cognos Report Studio: Author Professional Reports Advanced (V10.2) 2 $1,400 ZL1_B5259 IBM Cognos Report Studio: Author Reports with Multidimensional Data (V10.2.2) 2 $1,400 ZL1_B5A61 IBM Cognos TM1: Design and Develop Modes in Performance Modeler (V10.2) 5 $3,500 ZL1_P8252 Data Management and Manipulation with IBM SPSS Statistics (V21) 2 $1,400 ZL1_0G522 The Client: Arrow ECS Education Arrow ECS Education is a division of Arrow, a global software solutions company. Arrow ECS Education complements Arrow solutions with training programs to provide the best user experience. However, many users of Arrow’s solutions were not aware of Arrow’s training programs - which is where we came in. Campaign Goals We partnered with Arrow ECS Education and set a goal to educate the corporate training space about Arrow’s training solutions, increasing brand awareness and generating leads for its sales teams. We targeted three audiences in this campaign: independent learners, learning leaders and resellers. Our campaign focused on four objectives: » Boost brand awareness among independent learners and learning leaders » Empower Arrow’s resellers’ sales team » Increase inbound requests by 35% » Grow booking activities by 40% Over the course of a year, campaign deliverables were pushed to Training Industry’s audience of VPs, directors, and managers at small- to large-sized training organizations globally and to Arrow’s resellers. The total collateral included: infographics, articles, banners, emails, presentations, flash, vendor sheets, sales sheets and inserts. Enterprise Computing Solutions – North America Data Center Cloud Mobility Security Education Services Business Intelligence There are a number of factors that a learning program’s effectiveness and its ability to deliver sustained results. Using a highly-skilled instructor might be the most essential. here’s why... Highly-Skilled instructors matter Technology continues to play a significant role in the delivery of training, while the role of instructors remains steadfast.” – ATD 2014 State of the Industry you need an expert of highly effective training organizations rated using knowledgeable or expert instructors as critical to content delivery 94% of highly effective training organizations rated using instructors with great facilitation & presentation skills as critical to content delivery 95% Having highly-skilled instructors enables effective IT training solutions. Highly-skilled instructors are prepared with expertise well beyond the course material: Subject Matter Expert They are at the cutting edge of advancements in their field of study. Delivery Specialists They are prepared to provide the most efficient environment for learning. Professional Mentors They collaborate with learners and create real-world solutions together. P rotect y our IT t raining i nvestment. Don’t settle, demand only highly-skilled instructors. 3.4 course titles Teaches only For technology training, the average highly-skilled instructor looks like this: 33.2 years of experience 127.2 Delivers student days per year versed in today’s technology challenges 10% 20% 30% 40% 50% 60% 22.05 learning hours were delivered by an instructor focused relevant trailblazing experienced Instructor-led Classrooms VILT Remote sources 1. Training Industry Research 2. ARROW ECS Education 3. ATD State of the Industry impact In 2014 ©2015 To increase brand awareness with individual learners and learning leaders, we created infographics and articles focused on Arrow’s unique benefits and expertise and pushed them through banners and emails. Best Performing Banner Ad of May and 2nd Best Performing Banner Ad of June on TrainingIndustry.com 90, 903 Total Impressions 292 Total Clicks 0.32% Click-through Rate Email Sent 05.14.15 61, 417 Recipients 6,650 Opens 10.83% Open Rate 998 Clicks 1.62% Click-through Rate 15% Click-to-Open Rate 309 Conversions (Leads) 0.50% Conversion Rate To increase inbound requests and booking activity from learning leaders, we designed collateral highlighting Arrow’s expertise in IT Training and how that expertise could maximize IT investment. 42,008 Total Impressions 63 Total Clicks 0.15% Click-through Rate Email Sent 10.2014 5, 972 Opens 468 Clicks 261 Conversions (Leads) 0.40% Conversion Rate facts D ESIGN A more E ffective t raining s olution The role of the learning leader includes being responsible for maximizing the return on every dollar spent on training. of companies polled said their IT team members will need more than 5 courses in the next year. -Training Industry Poll, June 2014 70% 40% IT Infrastructure 13% Programming and Databases 13% Enterprise business applications 12% Desktop 2% Other 2013 it training investment by content area learning leaders are investing in training... PERCENTAGE OF SPEND Enterprise Computing Solutions – North America Data Center Cloud Mobility Security Education Services Business Intelligence Data Center Cloud Mobility Security Business Intelligence All IBM Training can be purchased with Arrow Education Packs Call for more details: 888.305.1251 or [email protected] For latest training schedule see: eduesc.arrow.com/ibm/us MOST POPULAR IBM COGNOS TRAINING OFFERINGS IBM Cognos Report Studio: Author Professional Reports Fundamentals V10.2 (3-days). Course designed for professional report authors to learn report buiding techniques using relational data models, and methods of enhancing, customizing, and managing professional reports. Attendees will participate in hands- on demos and workshops that illustrate key concepts while learning how to use the product. IBM Cognos Report Studio: Author Professional Reports Advanced V10.2 (2-days). Building on topics learned in the Fundamentals course, the Advanced course is designed for professional report authors to learn advanced report building techniques using mostly relational data models, and ways of enhancing, customizing, and managing professional reports. Attendees will participate in interactive demos and workshops that illustrate key concepts while learning how to use the product. IBM Cognos TM1: Design and Develop Models V10.2 (5-days). This offering will teach modelers how to build a complete model in TM1. Through a series of lectures and hands- on exercises, you will learn how to create and customize dimensions and cubes, import and link data, and build and maintain applications. CLASS IS IN SESSION Private and Onsite Class: Our most popular offerings; schedule to your team needs, at your location or ours. Arrow Education Services instructors will work with your team to design and/or modify content to be relevant to your solution implementation. Guaranteed To Run Class: Available for you to plan, schedule your team and get the training booked. (Sample schedule below, for the latest GTR refer to: eduecs.arrow.com/ibm/us) Title Length Price Course Code Business Analytics IBM Cognos Framework Manager: Design Metadata Models (V10.2) 5 3500 USD ZL1_B5252 IBM Cognos Report Studio: Authoring Professional Reports Fundamentals (V10.2.2) 3 2100 USD ZL1_B5A58 IBM Cognos Report Studio: Authoring Professional Reports Fundamentals (V10.2.2) 3 2100 USD ZL1_B5A58 IBM Cognos Report Studio: Author Professional Reports Fundamentals (V10.2) 3 2100 USD ZL1_B5A58 IBM Cognos Report Studio: Author Professional Reports Advanced (V10.2) 2 1400 USD ZL1_B5259 IBM Cognos Report Studio: Author Reports with Multidimensional Data (V10.2.2) 2 1400 USD ZL1_B5A61 IBM Cognos Report Studio: Author Professional Reports Advanced (V10.2.2) 2 1400 USD ZL1_B5A59 IBM Cognos Report Studio: Author Professisonal Reports Advanced (V10.2.2) 2 1400 USD ZL1_B5A59 Cognos IBM Cognos TM1: Design and Develop Modes in Performance Modeler (V10.2) 5 3500 USD ZL1_P8252 Data Management and Manipulation with IBM SPSS Statistics (V21) 2 1400 USD ZL1_0G522 IBM IBM COGNOS TRAINING 888.305.1251 [email protected] ecsedu.arrow.com EDUCATION & TRAINING OFFER 2014 Top Training Company NUTANIX TRAINING Your time is valuable We recognize time demands create challenges to fulfilling training goals. To help out, we’ve developed flexible options to help plan, schedule and complete training - on-site, online or at one of 42 Education Centers across the US and Canada. What Does Nutanix Do Nutanix simplifies datacenter infrastructure by integrating server and storage resources into a turnkey appliance that is deployed in just 30 to 60 minutes, and runs any application at any scale. The World’s most advanced enterprise datacenters rely on Nutanix for their storage, virtualization, and mission-critical workloads. Product Features Nutanix delivers flexible data storage as an on- demand, software-defined service. Bring the power of hyperconvergence to your datacenter with full enterprise-class functionality. Nutanix Platform Professional (NPP) The NPP certification verifies the skills necessary to install, configure, and perform basic troubleshooting of the Nutanix Virtual Computing Platform. An unrivaled training track record Arrow has been providing authorized training for thousands of IT professionals for more than a decade. We’ve invested in every aspect of our education services in order to help organizations and individuals acquire essential skills necessary to navigate today’s rapidly changing technology landscape. Whether you seek to learn in a traditional classroom, virtual classroom, self-paced online training or to access our labs to hone your skills - no other training provider can begin to match the experience, instructors, facilities, equipment and training curriculum offered by Arrow. Build knowledge and expertise As virtual environments grow, the demands and expectations of the IT professionals responsible have never been higher. Our training programs include instruction from trainers with real-world experience and comprehensive labs that help you learn, build skills and realize your full potential. Come to Arrow Education Services to get the training and hands-on skills needed to master Nutanix and prepare for valuable certifications and real-world operations. Data Center Cloud Mobility Security Business Intelligence To empower Arrow’s resellers, we designed vendor sheets, sales sheets and inserts that could be customized with the resellers’ brands. These materials enhanced the resellers’ sales toolkit and provided their teams with the knowledge and preparation needed to drive sales. We rebranded this inforgraphic for Champion’s use IBM Cognos Training Sheet and White Label Arrow New Vendor Sheets: Nutanix Campaign Evaluation: 527% Increase in Web Traffic 130% Increase in Inbound Requests 78% Increase in Booking Activity Named a 2014 Top 20 IT Training Company by TrainingIndustry.com Design Custom Solution Email Quality Instructor Infographic Quality Instructor Email Design Custom Solution Infographic Design Custom Solution Animated Banners Quality Instructor Animated Banners “This campaign has established us quickly as a high-quality player, and we are surpassing our competitors in brand recognition.” - Carolann Kohler, Marketing Leader, Arrow ECS Education

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©

IBM COGNOS TRAINING

EDUCATION & TRAINING OFFER

MOST POPULAR IBM COGNOS TRAINING OFFERINGS

IBM Cognos Report Studio: Author Professional Reports Fundamentals V10.2 (3 days).Course designed for professional report authors to learn report buiding techniques using relational data models, and methods of enhancing, customizing and managing professional reports through hands-on demos and workshops.

IBM Cognos Report Studio: Author Professional Reports Advanced V10.2 (2 days).Participants will gain expertise building on topics learned in the Fundamentals course, the Advanced course is designed for professional report authors to learn advanced report building techniques using mostly relational data models, and ways of enhancing, customizing and managing professional reports.

IBM Cognos TM1: Design and Develop Models V10.2 (5 days). This offering will teach modelers how to build a complete

model in TM1. Through a series of lectures and hands-on exercises, you will learn how to create and customize dimensions and cubes, import and link data, and build and maintain applications.

CLASS IS IN SESSION

Private and On-site Class:Schedule to your team for our most popular offerings at your location or ours. Our instructors will work with your team to design and/or modify content to be relevant to your solution implementation.

Guaranteed To Run Class:Available for you to plan, schedule your team and get the training booked. (For the latest GTR schedule refer to: ecsedu.arrow.com/ibm/us)

All IBM Training can be purchased through us. Call your sales representative for more details.

IBM

Title Days Price Course CodeBusiness Analytics

IBM Cognos Framework Manager: Design Metadata Models (V10.2) 5 $3,500 ZL1_B5252

IBM Cognos Report Studio: Author Professional Reports Fundamentals (V10.2.2) 3 $2,100 ZL1_B5A58

IBM Cognos Report Studio: Author Professional Reports Advanced (V10.2) 2 $1,400 ZL1_B5259IBM Cognos Report Studio: Author Reports with Multidimensional Data (V10.2.2) 2 $1,400 ZL1_B5A61IBM Cognos TM1: Design and Develop Modes in Performance Modeler (V10.2) 5 $3,500 ZL1_P8252

Data Management and Manipulation with IBM SPSS Statistics (V21) 2 $1,400 ZL1_0G522

The Client: Arrow ECS Education

Arrow ECS Education is a division of Arrow, a global software solutions company. Arrow ECS Education complements Arrow

solutions with training programs to provide the best user experience. However, many users of Arrow’s solutions were not

aware of Arrow’s training programs - which is where we came in.

Campaign GoalsWe partnered with Arrow ECS Education and set a goal to educate

the corporate training space about Arrow’s training solutions, increasing brand awareness and generating leads for its sales teams.

We targeted three audiences in this campaign: independent learners, learning leaders and resellers.

Our campaign focused on four objectives:

» Boost brand awareness among independent learners and learning leaders » Empower Arrow’s resellers’ sales team

» Increase inbound requests by 35% » Grow booking activities by 40%

Over the course of a year, campaign deliverables were pushed to Training Industry’s audience of VPs, directors, and managers at small- to large-sized

training organizations globally and to Arrow’s resellers.

The total collateral included: infographics, articles, banners, emails, presentations, flash, vendor sheets, sales sheets and inserts.

Enterprise Computing Solutions – North America

Data Center Cloud Mobility Security

Education Services

Business Intelligence

There are a number of factors that

a learning program’s effectiveness and its

ability to deliver sustained results.

Using a highly-skilled instructor might be the

most essential.here’s why...

Highly-Skilledinstructors

matter

Technology continues to play a significant role in the delivery of training, while the role of instructors remains steadfast.” – ATD 2014 State of

the Industry

you need an expert

of highly effective training organizations rated using knowledgeable or expert instructors as critical to content delivery

94%

of highly effective training organizations rated using instructors with great facilitation & presentation skills as critical to content delivery

95%

Having highly-skilled instructors enables effective IT training solutions.Highly-skilled instructors are prepared with

expertise well beyond the course material:

Subject Matter ExpertThey are at the cutting edge of advancements in their field of study.

Delivery SpecialistsThey are prepared to provide the most

efficient environment for learning.

Professional MentorsThey collaborate with learners and create real-world solutions together.

Protect your IT training investment.Don’t settle, demand only highly-skilled instructors.

3.4course titles

Teaches only

For technology training, the average highly-skilled instructor looks like this: 33.2

years of experience

127.2Deliversstudent days

per year

versedin today’stechnologychallenges

10% 20% 30% 40% 50% 60%

22.05 learning hourswere delivered by an instructor

focused

relevant

trailblazing

experienced

Instructor-led ClassroomsVILTRemote

sources 1. Training Industry Research 2. ARROW ECS Education 3. ATD State of the Industry

impact

In 2014

©2015

To increase brand awareness with individual learners and learning leaders, we created infographics and articles focused on Arrow’s unique benefits and expertise and

pushed them through banners and emails.

Best Performing Banner Ad of May and 2nd Best Performing Banner Ad of Juneon TrainingIndustry.com

90, 903 Total Impressions292 Total Clicks

0.32% Click-through Rate

Email Sent 05.14.1561, 417 Recipients6,650 Opens10.83% Open Rate998 Clicks1.62% Click-through Rate15% Click-to-Open Rate309 Conversions (Leads)0.50% Conversion Rate

To increase inbound requests and booking activity from learning leaders, we designed collateral highlighting

Arrow’s expertise in IT Training and how that expertise could maximize IT investment.

42,008 Total Impressions63 Total Clicks0.15% Click-through Rate

Email Sent 10.20145, 972 Opens

468 Clicks261 Conversions (Leads)0.40% Conversion Rate

a great training program shouldbe delivered in the learner’s

modality of choice.

the

fact

s

a great training program shouldbe strategy-driven.

a great training program shouldbe supported by senior management.

a great training program shouldbe supported by key practices,policies and systems.

it departmentda

ta c

ente

r

DESIGN A moreEffective training solution

U n d e r s t a n d Y o u r e nv i r o n m e n t

Know the skill levelof your teams.

customerservice/

help desk

security &quality

assurance

networks/mobility

cloud &computingplatforms

database& analytics

applications

b u i l d t h e p l a n

t h e d o ’ s a n d d o n t ’ s o fd e s i g n i n g a n e f f e c t i v e t r a i n i n g s o l u t i o n

d o

d o n ’ t

d o

d o n ’ t

d o

s o u r c e s

Get more out of your training investment.

ecsedu.arrow.comtrainingindustry.com/products/Research.aspx

Know what’s in your stack.

©2014

The role of the learning leaderincludes being responsible for maximizing the return on every

dollar spent on training.

a great training program shouldhave defined success metrics.

of companies polled said their IT teammembers will need more than 5 coursesin the next year. -Training Industry Poll, June 201470%

40%IT Infrastructure

13%Programming

and Databases

13%Enterprise

businessapplications

12%Desktop

applications

9%Certification bootcamp/exam prep

6%Projectmanagement

5%Security/Cyber Security

2%Other

2013 it training investment by content area

DEFINE TARGETSKILLS

ASSESS CURRENTSKILL levels

REVEALGAP

considerthe budget

THEPLAN

Individuals Topics Groups Locations Roles Business

THE PLAN SHOULDconsider

learning leaders are investing in training...

PERCENTAGE OF SPEND

source: 2013 IT Training Top 20 Companies Survey

Outcomes

Understand the products in your data center and the skills your team needs to support them.

Expect an out of the box, one size fits all solution to be the best use of your training spend.

Research and seek outside input when developing your teams target skill set.

Consider a partner who doesn’t understand the contents of your data center or your business outcomes.

Save money by consolidating your training providernetwork and choosing full portfolio providers in the right locations with quality instructors.

Best practices for building an effective curriculum that connectsthe products in your network to the training needs

of your IT department.

Enterprise Computing Solutions – North America

Data Center Cloud Mobility Security

Education Services

Business Intelligence

Data Center Cloud Mobility SecurityBusiness

Intelligence

All IBM Training can be purchased with Arrow Education PacksCall for more details: 888.305.1251 or [email protected]

For latest training schedule see: eduesc.arrow.com/ibm/us

MOST POPULAR IBM COGNOS TRAINING OFFERINGS

IBM Cognos Report Studio: Author Professional Reports Fundamentals V10.2 (3-days).Course designed for professional report authors to learn report buiding techniques using relational data models, and methods of enhancing, customizing, and managing professional reports. Attendees will participate in hands-on demos and workshops that illustrate key concepts while learning how to use the product.

IBM Cognos Report Studio: Author Professional Reports Advanced V10.2 (2-days).Building on topics learned in the Fundamentals course, the Advanced course is designed for professional report authors to learn advanced report building techniques using mostly relational data models, and ways of enhancing, customizing, and managing professional reports. Attendees will participate in interactive demos and workshops that illustrate key concepts while learning how to use the product.

IBM Cognos TM1: Design and Develop Models V10.2 (5-days). This offering will teach modelers how to build a complete model in TM1. Through a series of lectures and hands-on exercises, you will learn how to create and customize dimensions and cubes, import and link data, and build and maintain applications.

CLASS IS IN SESSION

Private and Onsite Class:Our most popular offerings; schedule to your team needs, at your location or ours. Arrow Education Services instructors will work with your team to design and/or modify content to be relevant to your solution implementation.

Guaranteed To Run Class:Available for you to plan, schedule your team and get the training booked. (Sample schedule below, for the latest GTR refer to: eduecs.arrow.com/ibm/us)

Title Length Price Course CodeBusiness Analytics

IBM Cognos Framework Manager: Design Metadata Models (V10.2) 5 3500 USD ZL1_B5252

IBM Cognos Report Studio: Authoring Professional Reports Fundamentals (V10.2.2) 3 2100 USD ZL1_B5A58

IBM Cognos Report Studio: Authoring Professional Reports Fundamentals (V10.2.2) 3 2100 USD ZL1_B5A58IBM Cognos Report Studio: Author Professional Reports Fundamentals (V10.2) 3 2100 USD ZL1_B5A58IBM Cognos Report Studio: Author Professional Reports Advanced (V10.2) 2 1400 USD ZL1_B5259IBM Cognos Report Studio: Author Reports with Multidimensional Data (V10.2.2) 2 1400 USD ZL1_B5A61IBM Cognos Report Studio: Author Professional Reports Advanced (V10.2.2) 2 1400 USD ZL1_B5A59IBM Cognos Report Studio: Author Professisonal Reports Advanced (V10.2.2) 2 1400 USD ZL1_B5A59Cognos

IBM Cognos TM1: Design and Develop Modes in Performance Modeler (V10.2) 5 3500 USD ZL1_P8252

Data Management and Manipulation with IBM SPSS Statistics (V21) 2 1400 USD ZL1_0G522

IBM

IBM COGNOS TRAINING

[email protected]

ecsedu.arrow.com

EDUCATION & TRAINING OFFER

2014 Top Training Company

NUTANIX TRAINING

Your time is valuable

We recognize time demands create challenges to fulfilling training goals. To help out, we’ve developed flexible options to help plan, schedule and complete training - on-site, online or at one of 42 Education Centers across the US and Canada.

What Does Nutanix Do

Nutanix simplifies datacenter infrastructure by integrating server and storage resources into a turnkey appliance that is deployed in just 30 to 60 minutes, and runs any application at any scale.

The World’s most advanced enterprise datacenters rely on Nutanix for their storage, virtualization, and mission-critical workloads.

Product Features

Nutanix delivers flexible data storage as an on-demand, software-defined service. Bring the power of hyperconvergence to your datacenter with full enterprise-class functionality.

Nutanix Platform Professional (NPP)

The NPP certification verifies the skills necessary to install, configure, and perform basic troubleshooting of the Nutanix Virtual Computing Platform.

An unrivaled training track record

Arrow has been providing authorized training for thousands of IT professionals for more than a decade.

We’ve invested in every aspect of our education services in order to help organizations and individuals acquire essential skills necessary to navigate today’s rapidly changing technology landscape.

Whether you seek to learn in a traditional classroom, virtual classroom, self-paced online training or to access our labs to hone your skills - no other training provider can begin to match the experience, instructors, facilities, equipment and training curriculum offered by Arrow.

Build knowledge and expertise

As virtual environments grow, the demands and expectations of the IT professionals responsible have never been higher. Our training programs include instruction from trainers with real-world experience and comprehensive labs that help you learn, build skills and realize your full potential.

Come to Arrow Education Services to get the training and hands-on skills needed to master Nutanix and prepare for valuable certifications and real-world operations.

Data Center Cloud Mobility SecurityBusiness

Intelligence

To empower Arrow’s resellers, we designed vendor sheets, sales sheets and inserts that could be customized with the resellers’ brands. These materials enhanced the resellers’ sales toolkit and provided their teams with the knowledge

and preparation needed to drive sales.

We rebranded this inforgraphic for Champion’s use

IBM Cognos Training Sheet and White Label

Arrow New Vendor Sheets: Nutanix

Campaign Evaluation:527% Increase in Web Traffic130% Increase in Inbound Requests78% Increase in Booking Activity

Named a 2014 Top 20 IT Training Company by TrainingIndustry.com

Design Custom Solution Email

Quality Instructor Infographic

Quality Instructor Email

Design Custom Solution Infographic

Design Custom Solution Animated Banners

Quality InstructorAnimated Banners

“This campaign has established us quickly as a high-quality player, and we are surpassing our competitors in brand recognition.”

- Carolann Kohler, Marketing Leader, Arrow ECS Education