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Summary of the Guy Kawasaki book The Art of the Start
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3. The Art of Pitching
• Explain in the first minute
• Answer the little man
• Follow the 10/20/30 rule
The Art of Pitching
10 slidesTitle Marketing and salesProblem CompetitionSolution TeamBusiness model ProjectionsUnderlying magic Status and timeline
The Art of Pitching
30 point fontThis is 30 pointsThis is 20 pointsThis is 14 points
This is 12 points and what you’re using now
4. The Art of Writing aBusiness Plan
• Pitch then plan
• Focus on the executive summary
• Write deliberate, act emergent
6. The Art of Bootstrapping
• Manage for cash flow,not profitability
• Build a bottom-up forecast
• Focus on function, not form
7. The Art of Recruiting
• Hire infected people
• Double check your gut
• Apply the shopping center test
8. The Art of Partnering• Partner for “spreadsheet”
reasons
• Ensure that middles andbottoms like the deal
• Cut win-win deals
“Guy has done it again–evangelizedsomething useful and meaningful.This time, it’s a bottom-up businessapproach profound in its simplicity:Focus on what’s real and forget thefluff. And, please, read the lastchapter first.” — Pierre Omidyar, founder of eBayand co-founder of Omidyar Network
“A successful entrepreneur requiresthree things: a garage, an idea, andthis book–Guy’s irrepressible guideto the raw essentials of life in ayoung company. I wish we couldpost all this information on SequoiaCapital’s web site because it wouldmake our jobs much easier.” — Michael Moritz, partner, SequoiaCapital
“When God made the universe, Hetook Guy’s advice and started smalland put his whole heart into it. Okay,not everything turned out perfect, butas The Art of the Start makes clear,there are no guarantees, only greatopportunities. Read this book andthen go do something wonderful.” — Geoffrey Moore, author ofCrossing the Chasm
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