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Art�+�Technology�Lab�at�LACMAA�lab�where�art�bounds�up�with�technology
What�corporations�and�art�always�carry�in�common�is�that�they�always�pursue
innovation�for�a�better�world.�The�partnership�between�Hyundai�Motor�and
LACMA(Los�Angeles�County�Museum�of�Art)�is�based�on�the�common�area
“technology�and�innovation”�and�this�includes�an�interesting�project�besides
The�inspiration�for�this�program�is�from�about�50�years�ago.�From�1967�to
1971,�LACMA�conducted�the�“Art�and�Technology�Program”,�which�matched
artists�with�the�companies�in�Southern�California�that�led�sophisticated�and
innovative�technologies�and�inventions�at�the�time.�Under�the�goal�of
Art�and�technology,�a�reunion
exhibitions.�The�project�called�the�“Art�+�Technology�Lab�at�LACMA”
encourages�encounters�between�the�ideas�of�next-generation�artists�and
technology�that�can�realize�those�ideas.
creating�artworks�beyond�the�borders�of�art�and�technology,�the�museum
provided�an�opportunity�for�local�companies�and�artists�who�have�always
desired�innovative�techniques.�Artists�such�as�James�Turrell,�Roy
Lichtenstein,�and�Robert�Irwin�participated�in�the�program�becoming
partners�with�companies�including�Hewlett-Packard�and�IBM.
This�innovative�program�has�come�back�to�us�as�the�“Art�+�Technology�Lab.”
The�lab�provides�grants,�in-kind�support�from�leading�companies�and
facilities�to�develop�prototype�projects.�Through�the�partnership�between
LACMA�and�Hyundai,�the�Art�+�Technology�Lab�will�be�sustained�through
2020�and�the�public�will�be�offered�chances�to�explore�the�convergence�of
art�and�technology�along�with�the�artists.
The�artists�who�apply�for�“Art�+�Technology�Lab”�come�from�various
backgrounds�and�countries.�Besides�contemporary�artists,�enthusiastic
architects,�designers,�and�developers�from�all�around�the�world�including
Ghana,�Ireland,�Mexico,�the�United�Kingdom,�and�Korea�have�applied�to
participate.�In�2015�and�2016,�11�teams�and�artists�in�total�were�part�of�the�Art
+�Technology�Lab.�They�showed�a�broad�spectrum�of�subjects�and�methods,
as�if�proving�their�uniqueness�respectively.�For�example,�Jonathon�Keats
applied�a�neuroscience�theory�to�clothing�design�to�distort�the�images�he
created.�Titled�<Superego�Suits>(2015),�this�project�studies�through�sensors
and�robots�about�how�a�pair�of�clothes�affect�the�identity�of�the�person�who
wears�it.
Giving�wings�to�borderless�imaginations
ScanLAB�Projects,�formed�by�Matt�Shaw�and�Will�Trossel,�studied�the�works
of�Eadweard�Muybridge,�which�show�the�majestic�beauty�of�the�Yosemite
Park,�and�recreated�the�scenery�with�3D�scanning.�Nonny�de�la�Peña�and�Alex
Rivera�also�tested�the�limits�of�the�VR�storytelling�technology�to�foster�critical
thoughts�on�the�power�of�technology,�while�John�Gerrard�drew�attention�by
revealing�his�awareness�about�the�environmental�issues�such�as�climate
change�and�energy�consumption�by�using�gaming�technology.
Jonathon�Keats�has�integrated�cars�and�neuroscience�just�in�time,�when
cognitive�science�and�neuro-aesthetics�are�the�most�pressing�subjects�of
interest.�Keats’�project�is�part�of�the�Art�+�Technology�Lab�at�the�Los�Angeles
County�Museum�of�Art�(LACMA),�where�he�conceived�the�brilliant�idea�of
enabling�a�more�vivid�driving�experience�by�stimulating�the�driver’s�auditory
senses�through�the�vehicle’s�speed,�power,�aerodynamics�and�driving
efficiency.�<The�Roadable�Synapse>�sprouted�from�the�question,�“What�if�the
future�of�the�car�was�to�go�in�the�opposite�direction�of�the�autonomous
vehicle�and�make�it�more�of�an�extension�of�the�driver?”
Jonathon�Keats�and�<The�Roadable�Synapse>,�a�neuroscientifically-drivenfuture�car
In�imagining�the�future�car,�Keats�closely�collaborated�with�Hyundai�Motor
over�the�past�two�years�and�finally�introduced�the�<The�Roadable�Synapse>.
He�thought�outside�the�box�to�find�the�intersection�between�neuroscience
and�art,�and�he�received�technological�advice�from�Hyundai�Motor�to�realize
his�idea.�Keats’�car�is�equipped�with�unique�functions�and�augments�the
driving�experience,�and�thereby�establishes�a�very�special�relationship
between�the�vehicle�and�the�driver.�In�2015�and�2016,�Jonathon�Keats�applied
neuroscientific�theory�to�garment�design�and�developed�a�“Superego�Suits”
that�allow�for�individuals�to�alter�self-perception.
ScanLAB�Projects:�Exploring�the�Yosemite�Park�in�3D
Eadweard�Muybridge,�a�pioneer�of�photography,�took�photographs�of�the
Pacific�coast�and�Yosemite�Park�on�a�request�by�the�U.S�government�in�the
mid-19th�century.�He�camped�in�the�mountains�for�months�to�record�the
nature�and�printed�the�photographs,�which�were�enough�to�deliver�the
overwhelming�beauty�and�wonders.�In�May�2016,�the�UK-based�creative
studio,�ScanLAB�Projects�decided�to�follow�the�trails�of�this�great
predecessor�via�the�“Art�+�Technology�Lab”�by�applying�a�rarely�used
technology,�3D�scanning.�Even�with�several�years�of�experience�in�using�razor
scanning�technology�to�create�artworks,�it�was�a�challenge�for�them�to�film
Living�in�nature�and�traveling�around�the�park�on�a�Hyundai�SUV,�ScanLAB
Projects�captured�more�than�150�scenes,�among�which�was�the�lively�footage
of�flowing�water�recorded�for�the�first�time.�To�present�these�amazing�results,
the�automobile�that�has�been�used�during�their�on-site�filming,�was
remodeled�into�a�small�exhibition�space�and�presented�at�LACMA’s�Zev
Yaroslavsky�Plaza�from�6th�April�2017�until�18th�April�2017�so�that�the�viewers
could�enjoy�the�views�of�the�Yosemite�Park�realized�in�3D�digital�diorama.
the�Yosemite�Park�with�its�exceptionally�rough�terrain�and�waterfalls.�Santa
Fe�SUV�of�Hyundai�Motor,�a�sponsor�of�the�project,�was�a�part�of�the�project
throughout�the�whole�journey.
Installation�photograph,�ScanLAB�Projects,�Post-lenticular�Landscapes,�Los�Angeles�County�Museum�ofArt,�April�6,�2017�-�April�18,�2017�ⓒ�ScanLAB�Projects,�photo�ⓒ�Museum�Associates/LACMA