Embed Size (px)
Citation preview
With a lightweight yet sturdy design, the H1 delivers powerful results and simple operation. It’s built on our advanced Android platform so that you can easily and quickly select an expert treatment protocol that will get your patients healing better, faster.
THE GO EVERYWHERE, TREAT EVERYTHING LASER THERAPY SOLUTION.
1
Congratulations! You have joined a growing legion of visionary veternarians around the world who have made the decision to incorporate high-powered (also known as Class IV) laser therapy into your practice.
Success depends on more than just your laser purchase. Once you have selected the best (effective, versatile, safe and durable) laser, how you approach implementation has the potential to increase animal owner (client) satisfaction and seamlessly grow your practice. Here are our recommendations to expedite maximizing your investment.
[1] Learn the Laser The right laser purchase will offer personal, in-house clinical training as well as on-going support for the equipment. It will also include continuing education with consulting. Learn as much as you can through all the resources provided. Research further online. Plan on attending classes at the next conference or even a wet lab.
[2] Take Pride in OwnershipRecognize you are in an elite group of practices offering laser technology for therapeutic care management. Let your attitude show through your enthusiasm and confidence with both your staff and your patient families.
[3] Get Your Staff on BoardIf your staff is excited, the laser will sell itself. Education is only part of
the equation. The real motivator will be first-hand experience. Laser therapy is extremely safe and the results speak for themselves. Let every staff member use the laser on their own pets or pets of a relative or friend. In addition, consider staff incentives for selling laser packages.
[4] Incorporate Pain Assessment as a Standard of CareDevelop a practice philosophy that confirms your commitment to actively promote pain management to the benefit of all patients. Use an objective scale for pain assessment and questionnaire and/or chart to document patient pain/function. Colorado State University has an on-line pain scale form (search for “Colorado State Pain Scale”), a highly effective way to demonstrate to owners the positive effects of laser therapy. It allows owners to visualize the change (decrease) in pain score over time as you use the laser.
[5] Use the LaserYou already see patients every day that can benefit from laser therapy. Make a conscious effort to recommend and use the laser in your practice. Laser therapy has an extremely wide margin of safety. Insure only trained staff use the laser and you will not cause harm to a patient. You will see consistent results that will increase your confidence in the modality and therefore encourage even more use. Think “laser” as an
adjunct for any of the following indications: • Routine Surgery • Ear Disease • Dental Disease • Skin Infections/Allergies • Neck and Back Problems • Orthopedic Conditions (Acute and Chronic) • Abdominal Conditions (Urinary Dx, IBD (remove). Pancreatitis, CRF) • Respiratory Conditions URI, Sinusitis/ Rhinitis, Bronchitis, Asthma) • Acute Trauma/Pain
[6] Apply Strong Business DisciplineEstablish how you want to ‘position’ the laser in your practice, align with insurance if available and don’t forget to feature your laser in all marketing efforts to differentiate from competitors.
[7] Laser Procedure PricingImmediately decide and implement a pricing structure. Here are example price structures you can modify based on your practice demographics and philosophy. You may want to establish treatment packages for specific conditions, as standard of care for certain problems, or incorporate it into established protocols for common procedures. (Post-op pain package, Hot Spots, Ear disease, IVDD…) We offer the following guide to get started:
Minor procedures when used as a simple adjunct for 1-2 treatments: $12-$15/Treatment • Routine post-ops
High-Power Laser Therapy:Improve Care, Grow Your Practice
by David S Bradley, DVM, FASLMS, Veterinary Medical Director, Summus Medical Laser
• Hot spots • Minor abrasions/wounds
Minor Acute Conditions: $30-$55/Treatment (National average is $35) • Simple wounds • Sprains/Strains • Minor or Initial Otitis
General Package: 6-10 Treatment packages for initial phase of laser (most practices start with 6) • Package Price with Discount: $150-$280/package of 6 • General Arthritis/DJD /IVDD • More Severe Acute Trauma and Major Surgeries (Orthopedics) • Large/Chronic Wounds (Deglovings/ALG/Otitis) • Other Chronic Conditions (Asthma/IBD/Cystitis)
Maintenance Package: May be similar to General Package in pricing. Used for ongoing pain control.
• Arthritis/DJD/IVDD • Repeated stress (performance animals/agility) • Other Chronic Conditions (Asthma/IBD/Cystitis)
[8] InsuranceMore and more pet insurance companies are reimbursing for laser therapy. If you have one you recommend routinely, inquire as to whether they pay for laser therapy. Otherwise, you may consider another company to support this growing therapy option.
[9] MarketingA marketing strategy does not have to be cumbersome, but consistency is the key. Brief doctor and staff recommendations can go a long way to stimulate client interest, acceptance and initiating an immediate cash flow. Be sure to use the marketing materials
included with your laser package.
Some key marketing collaterals you should use to build awareness:
Internal Marketing: Posters, Pamphlets, DVD, Open House, Client mailer, Testimonials/Photographs, Web page, Face Book, Banner, Signage
External Marketing: Press Release, Internet, Local Pet Organizations, Partner with Medical Colleague Laser therapy is an extremely versatile, remarkably effective modality that can be a highly profitable for your practice.
Want to know more? Contact me, David Bradley, at [email protected]
We’ve changed to better serve you.
summuslaser.com | [email protected] | 866-595-7749
TM
THE PRODUCTS YOU KNOW,
THE TEAM YOU TRUST
Service Our Class IV therapy
lasers feature an unmatched product warranty.
Support Our staff of dedicated laser
therapy experts are available to help you along your journey.
Success Our hands-on, in-practice
training gives you the confidence to begin treatment on Day 1.
26 Q4 2019 | The Beat • www.midwestvet.net/equipment www.midwestvet.net/equipment • The Beat |Q4 2019 271-800-362-92261-800-362-9226
ARTICLE I SUMMUS MEDICAL LASER
