ArtPreneur, Get Rich While You’re Still Alive Prepared for: PrototypeD.org Date: September 17, 2011 Professor Bruce M. Firestone, B. Eng. (Civil), M. Eng-Sci.,

ArtPreneur, Get Rich While You’re Still Alive

Prepared for: PrototypeD.org Date: September 17, 2011

Professor Bruce M. Firestone, B. Eng. (Civil), M. Eng-Sci., PhD.; Entrepreneur-in-Residence, Telfer School of Management, University of Ottawa; Founder, Ottawa Senators; Executive Director, Exploriem.org; Real Estate and Mortgage Broker, Century 21 Explorer Realty

http://twitter.com/ProfBruce http://www.eqjournal.org


Carleton University SOA, circa 1995 Reliance on justifying Architectural Fees

based on Cost of design New paradigm needed Focus instead on Benefits created by

excellence in design


Goal is to see more of the value created by designers and artists captured by them

Higher fees justified to clients by higher Return on Investment (ROI) for them

Train architects, artists, artisans to ‘speak the same language’

As much as 95% of value created by design

ArtPreneur, Get Rich While You’re Still Alive Douglas Cardinal, Architect Emphasizes the need to provide value for

‘patrons’ Former PM Trudeau– Doug’s patron and

patron of Museum of Civilization Public Works wanted inexpensive square

box

ArtPreneur, Get Rich While You’re Still Alive Doug wanted to experiment w/ curvilinear

wall system & do something wonderful Doug could speak ‘bureaucratese’ “If I can build something that will attract an

extra 500,000 visitors per yr at $10 per visitor for an extra $20m, that’s a ROI of 25% p.a.!”

Also, meant higherfees for Doug


Pascal Smarth Born in Haiti in 1966 Sent to Port au Prince

at age 12– on his own $5 to register in art

school > 1 day, 80 cents left What to do?


Supported himself doing caricatures and portraits in the market for $1 each

Always wanted to be an artist His father was an artist Passionate about most difficult form of art– the

abstract But when he needs money he paints like this…


Pascal understands the marketplace:

But he prefers…


To do this:


•Produced > 2,000 artworks•Around 900 paintings •About 1,100 drawings

•Subject to fits of despair •On July 27, 1890, aged 37, van Gogh

shot himself •Dead 29 hours later

Vincent Van Gogh, Poor until the End—Don’t Let This Happen to You

ArtPreneur, Get Rich While You’re Still Alive Revenues of music labels drop by half in

last ten years If you bought a CD for 20 bucks, artist might

get 1% to 8% (20 cents to $1.60 per) What to do? GOB, Langley, BC band knows!

ArtPreneur, Get Rich While You’re Still Alive Disintermediate the suckers! Sell direct for 10 bucks over the Internet or

at live performances, keep all of it Sell through iTunes, keep some of it Sell tickets and merchandise/incl

autographed CDs Get sponsors for concerts (patrons again!) Take control of their Business Model

ArtPreneur, Get Rich While You’re Still Alive Oren Lavie, singer, songwriter, playwright,

theatre director, videographer "Her Morning Elegance”—a tune from the

album The Opposite Side of the Sea > 20m views on YouTube

ArtPreneur, Get Rich While You’re Still Alive Stop-motion video with

2,096 still photos* Done over 48 hours of

shooting 3 weeks of story boarding 6 weeks of prep time Now an online Gallery Just one cc of each photo

available for sale Grammy nomination

(* The Video: http://www.youtube.com/watch?v=2_HXUhShhmY

How it was done: http://www.youtube.com/watch?v=JKptYcQuKxc&feature=channel )

ArtPreneur, Get Rich While You’re Still Alive New business models evolving Videographers now have:

A. Sponsors/PatronsB. Merchandise Sales/Product Sales*C. Share of AdvertisingD. Product PlacementsE. Music Sales (Digital Downloads)F. Appearance FeesG. Endorsements

(*Former student Ryan North, IT professional w/ comic strip www.qwantz.com. Only problem is, he can’t draw!)


•Ryan launched ProjectWonderful.com, profitable in < 10 days •Democratic Advertising platform for content creators!

ArtPreneur, Get Rich While You’re Still Alive Prof Bruce’s art form is urban design and …

ArtPreneur, Get Rich While You’re Still Alive Business modeling


NOW PROF BRUCE IS TRULY AN ARTPRENEUR TOO!

New novel/part of trilogy:

Book 1 Quantum Entity

Book 2 American Spring

Book 3 The Successors

ArtPreneur, Get Rich While You’re Still AlivePromo Piece: Follow brilliant young physicist, Damien Bell,

business dynamo and fabulous Ellen Brooks and performance artist, Miss Nell, as they carve out careers and build new enterprises for themselves that change their world. Their adventures and accomplishments take them from basement to penthouse and back only to rise once more as they heed the entrepreneur’s credo:

‘Fall Down 7 Times, Get Up 8.’


Learned this from actors and actresses Basso profondo singer so sick during Giuseppe

Verdi's La traviata, he leans on sets between songs then performs outta sight!

1. TALENT IS NOT ENOUGH

2. PASSION, FOCUS, EFFORT AND BIZ MODEL NEEDED

3. MALCOLM GLADWELL’S 10,000 HOURS OF PRACTICE

4. ALANIS AT 17

5. ‘HARDER U WORK, LUCKIER U GET!’


U2’s Bono says the gap between very good and GREAT is huge (Sept. 2011 at TIFF)

QE’s ~110,000 words, 364 pages written in 5.5 mad weeks during Summer 2011

Home from work: 6:00 pm Time w/ famdamily: 10:00 pm Wake at: 2:00 am and write until 7:00 am Yoga and run on treadmill: until 7:45 am Work: 8:30 am REPEAT DAILY


Come home Friday at: 6:00 pm Time w/ famdamily: 10:00 pm Wake at: 2:00 am on Saturday Major Hackathon Session lasting until: 7:00 am on

Monday


Sleep no more than 10 minutes to 2 hours at any one time

Wake up with ideas flooding from sub-conscious to conscious mind

REPEAT EVERY WEEKEND UNTIL BOOK 1 COMPLETE– on a Sunday evening

Crash for 10 hours/then go to work Got RSI so bad, even a few grams from

Sens/wedding/engineering rings send bolts of pain up both arms

Thought I might hafta finish typing with my tongue


Release as paperback and e-book at same time? Cool new stuff– 1 x Qricket Code in Book 1 (QE) to

take readers of paperback to rap song I co-wrote with my pal Chris Brydges and which we recorded at Red Pine Camp in August 2011 with hand drummers, guitars, chorus, riggers and gaffers

WE ARE ALL ONE


One in Book 2 (American Spring) to listen to composer, singer, Hnatyshyn Foundation winner Carl Bray’s Talk of Hands

Turned down Will & Kate! His ethics says his 1st loyalty

is to his previously booked

commitments

ArtPreneur, Get Rich While You’re Still Alive 1 x complete self edit for consistency and error

check 40 pre-pub copies for Test Bed Readers 2nd complete self edit 1st professional edit (local editor) 2nd professional edit (LA screenwriter) 8 to 10 ‘Reach Out’ celeb reviews LA, NYC or TO-based agent interviews Publisher review

ArtPreneur, Get Rich While You’re Still Alive Spring 2012 pub date

Set goal (N = 1,000,000) Tony Hsieh: DELIVERING

HAPPINESS (Zappos) 15,000 advance copies to

influential bloggers WOW SERVICE/30,000 advance

copies, min 15,000 blog posts Book Tour/NYT Best Seller list a

few weeks > that


Keep copyright– like Architects too Keep film rights and all Internet rights including

YouTube Freemium model comes to publishing Readers with money and no time– enriched content

(text, images, video, interviews, autographed copies, behind-the-scenes privileges)

Readers with time but no money– ad supported, sponsored, patron, free e-reader serving 1 page at a time

ArtPreneur, Get Rich While You’re Still AliveSo how do you get rich while you’re still alive?

Get a (new) business model Understanding language of business/doesn’t mean you are selling

out/stand up (!) for yourself Talk about benefits not just costs The Internet is giving you the opportunity to seize control over your

life and work– new sales channels/partners/sponsors/ patrons everywhere!

Free tools like Wordpress, FB, Twitter, YouTube allow you to communicate with the Planet at ~ 0 Cost

Platforms like Ottawa-based Shopify.com allow you to sell to the Planet

New revenue sources from ProjectWonderful.com Cannot outsource creativity! Unbounded opportunity awaits!

ArtPreneur, Get Rich While You’re Still Alive Battles ahead for moi LA screenwriter hates title of Book 1 “Only

Physicists’ll wanna read it, Bruce!” Also wants me to write for LCD Moi: I’m writin’ for 10% smartest people in Anglo

Sphere


Another Promo Piece:

Book describes a wondrous but dangerous future where humanity has been joined by a seemingly benign new lifeform arrived to help them achieve their destiny whatever that may be.

It’s a love story, a business book* plus a legal and political saga with science, science speculation and engineering thrown into the mix but above all, it’s a great adventure.

(*with a learning outcome!)

ArtPreneur, Get Rich While You’re Still Alive Ryan Anderson’s (SM Maven) comment (N =

1,000) Burn every copy and destroy all e-copies

I’M ALL-IN! Are you?

Tie Entrepreneur Community together follow: www.Twitter.com/ProfBruce

Documents

ArtPreneur, Get Rich While You’re Still Alive Prepared for: PrototypeD.org Date: September 17, 2011 Professor Bruce M. Firestone, B. Eng. (Civil), M. Eng-Sci.,