ARUL ANANDAR COLLEGE (AUTONOMOUS), KARUMATHUR 625 … · arul anandar college (autonomous), karumathur – 625 514 department of business administration cbcs structure for bba (from

ARUL ANANDAR COLLEGE (AUTONOMOUS), KARUMATHUR – 625 514

DEPARTMENT OF BUSINESS ADMINISTRATION

CBCS STRUCTURE for BBA (from the academic year 2015 – 2016)

I SEMESTER

Part Sub.Code PAPER Hrs Cr

I 15UTML11/

15UHNL11/

15UFNL11

Tamil/

Hindi/

French

06 04

II 15UESL11 English for Career Development 06 04

III 15UBAC11 Core – 1 Principles of Management 06 05

15UBAC21 Core – 2 Office Management 06 05

15UBAA11 Allied – 1 Basic Financial Accounting 05 04

IV 15UFCE11 Foundation Course – Personality Development 01 -

V 15UNSS/NCC/

PED/YRC/

ROT/ACF/

NCB12

Extension Activities NCC /NSS /Phy.Edn. /

ROTARACT /YRC/ROTARACT / AICUF / Nature

Club

- -

15UBRC11 Bridge Course - 01

Total 30 23

II SEMESTER

I 15UTML22/

15UHNL22/

15UFNL22

Tamil/

Hindi /

French

06 04

II 15UESL22 English for Career Development 06 04

15UBAC32 Core – 3 Business Environment 06 05

15UBAC42 Core – 4 Entrepreneurial Development 06 05

15UBAA22 Allied – 2 Business Statistics 05 04

IV 15UFCE22 FC – Social Analysis and Human Rights 01 01

V 15UNSS/NCC/

PED/YRC/

ROT/ACF/

NCB12

Extension Activities NCC /NSS /Phy.Edn. /


Club

01

Total 30 24

(from the academic year 2012 – 2013)

III SEMESTER

III Core - 5 Organisational Behaviour 06 05

Core – 6 Company Organisation 06 04

Core – 7 Marketing Management 05 04

Allied – 3 Business Mathematics 05 04

IV Basic Tamil/Advanced Tamil/Non-major Elective – 1

Introduction to Marketing Management

03 02

Core Elective – 1 Executive Communication - 1 04 03

F C – Environmental Studies 01 --

V Extension Activities NCC /NSS /Phy.Edn. /


Club

-- --

ARISE -- --

Total 30 22

IV SEMESTER

III Core - 8 Services Marketing 06 05

Core – 9 Business Economics 06 04

Core - 10 Business Law 05 04

Allied – 4 Operations Research 05 04

IV Basic Tamil/Advanced Tamil/Non-Major Elective – 2

Introduction to Office Management

03 02

Core Elective 2 – Executive Communication - 2 04 03

F C – Bioethics, Religions and Peace Studies /

Catechism of the Catholic Church

01 01

V Extension Activities NCC /NSS /Phy.Edn. /


Club

- 01

ARISE - 01

Total 30 25

V SEMESTER

III Core - 11 Operations Management 06 05

Core - 12 Human Resource Management 06 05

Core - 13 Research Methodology 05 04

Core - 14 Financial Management 05 04

Core - 15 Institutional Training & Viva - Voce 04 04

IV Skill based Elective – 1 Computer Application in

Business

04 02

Total 30 24

VI SEMESTER

III Core - 16. Sales Management 06 05

Core - 17. Export Documentation & Procedure 06 05

Core - 18 Advertising Theory & Practices 05 04

Core - 19 Business Policy & Strategic Management 05 04

Core – 20 Field Study Project Report & Viva - Voce 04 04

IV Skill based Elective – 2 Tally 11 04 02

Total 30 24

Semester I II III IV V VI Total

Credits 23 24 22 25 24 24 142

Part – I 08

Part – II 08

Part – III

Core 90

Allied 16

Core Electives 06

Total 112

Part – IV

Non-Major Electives 04

Skill Based Electives 04

Foundation Courses 02

10

Bridge Course 01

ARISE 01

Total 12

Part – V 02

SELF LEARNING COURSES

Semester Title Credit

III Body Language 03

IV Group Discussion 03

V Stress management 03

VI Retail Management 03



Class : BBA Part : III Core-1

Semester : I Hours : 90

Subject Code : 15UBAC11 Credit : 05

PRINCIPLES OF MANAGEMENT

(Revised - For those who join in June 2015 and afterwards)

Objectives:

To give the basic knowledge about the management

To make the students familiarize with the functions of management

To prepare the students to become a Successful Manager.

UNIT-I: Introduction to Management (18 Hours)

Management – Definition, Nature, Features, Importance. Evolution of Management

thoughts: Taylor, Fayol, Hawthorne experiment, Decision theory approach

UNIT-II: Planning and Decision making (18 Hours)

Planning – Definition, Nature, Importance, Features, Process, Types, Barriers. Decision

making – Definition, Types, Process, Effective decision, Guidelines for making effective

decision, Techniques: Brainstorming, Nominal group, Delphi technique, Consensus

UNIT-III: Organising and Staffing (18 Hours)

Organizing – Definition, Features. Departmentation – Bases, Span of management,

Organization structure: line, line and staff organization, functional organization. Staffing –

Concept, Sources of Recruitment, Selection Process

UNIT-IV: Directing (18 Hours)

Directing – Importance, Principles. Motivation – Definition, Nature, Theories of

Motivation: Maslow’s Theory, Herzberg’s theory, Theory X and Y. Leadership – Importance,

Features, Theories of Leadership: Charismatic theory, Trait theory, Behavioral theory,

Difference between leadership and management

UNIT-V: Controlling (18 Hours)

Controlling – Importance, Features, Steps, Types, Difference between strategic and

operational control, Stages, Control areas, Design of effective control system, Essentials of

effective control system, Causes of resistance, Behavioral implications

Book for Study:

1. L.M. Prasad, Priniciples and Practice of Management, Sultan Chand &Sons, New Delhi,

2014.

Books for Reference:

1. Philip Kotler, Principles of Management –– Prentice Hall of India, 2004.

2. T.Ramasamy, Principles of Management- Himalaya Publishing House, 1998.

3. Tripathi, Principles and Practice of Management-Tata McGraw Hill, 2014.






OFFICE MANAGEMENT


Objectives:

Help the students understand the functions of Management and Administration

To give ideas about how to manage the office

To understand the basic concept of Index and filing system

UNIT-I: Introduction to Office Management (18 Hours)

Modern Office: Functions of office, Factors contributing to the growth of office,

Importance - Office Management: Functions, Manager, Qualities, Functions of Manager - Office

Systems and Routines, Merits and Demerits

UNIT-II: Location and Layout (18 Hours)

Office Location: Merits and Demerits of Urban and Rural area - Layout: Merits of good

layout, Open Office, Private office, Merits and Demerits - Office Furniture: Principles in

selecting office furniture, Types

UNIT-III: Mailing and Filing System (18 Hours)

Mail and Correspondence: Nature, Types, Merits and Demerits - Mail services:

Classification, Inward mail, Outward Mail - Filing System: Essentials, Modern Methods, Merits

and Demerits, Classifications of files

UNIT-IV: Indexing and Stationery (18 Hours)

Indexing: Essentials, Methods of Indexing, Merits and Demerits - Office stationery:

Purchase procedure, Control of Stationery, Essential Requirements

UNIT-V: Office Appliances (18 Hours)

Office Appliances: Importance, Merits and Demerits, Types of Appliances,

Administration and correspondence, accounting appliances

Book for Study:

1. R.S.N Pillai and Bagavathi, Office Management, Sultan Chand and Sons Publishing

House, New Delhi, 2010.

Books for Reference :

1. B.N.Tandon, Manual of Office Management and Correspondence, Prentice Hall

Publication, 1999.

2. C.B.Gupta, Office Organisation and Management. Sultan Chand and Sons Publishing

House. New Delhi, 2012.

3. R.K.Chopra, Office Management. Himalaya Publishing House, 2010.



Class : BBA Part : III Allied - 1


Subject Code : 15UBAA11 Credit : 04

BASIC FINANCIAL ACCOUNTING


Objectives:

To introduce the fundamentals of Financial Accounting.

To provide adequate knowledge in the concept and principles of accounting.

To familiarize the accounting entries in the account books.

UNIT I: Introduction (15 hours)

Financial Accounting: Meaning, Objectives, Functions, Limitation - Concepts and conventions –

Double entry system of book keeping: rules, Analysis of transactions

UNIT II: Journal and Ledger (15 hours)

Preparation of journal: advantages, Limitations – Ledger: advantages, between journal and

ledger - Subsidiary books: Purchase book, Sales book, Purchase return book, Sales return book

UNIT III: Final Accounts (15 hours)

Cash book: Single column, Double column - Trial balance: Preparation of Trading, Profit and

loss accounts and Balance sheet of a sole trader with simple adjustments

UNIT IV: Depreciation (15 hours)

Depreciation: causes, Factors influencing depreciation, Methods, Straight line method, Output

method, Machine hour rate method, Diminishing Balance Method

UNIT V Accounts of Non-Trading Organisation (15 hours)

Final accounts of Non – Trading Organization: Receipts and Payments account, Income and

Expenditure account, Difference between Receipts and payments account and income and

expenditure account, Simple problems – Capital expenditure, Revenue expenditure

Book for Study :

1. Dr.Peer Mohamed Dr. Shazuli Ibrahim, Advanced Accountancy-I, PASS

Publications, 2014.


1. P.S.Boopathi Manickam, Financial Management and Accounting,

2. R.L.Gupta .Advance Accounts .Sultan Chand and Sons

3. Aruandam and Raman , Advance Accounts. Himalaya Publications, 1999.

P.S.G.Publications,Madurai, 2010.



BUSINESS ENVIRONMENT

Class : BBA Part : III Core - 3

Semester : II Hours : 90


Objectives:

1. To enable the student familiarize with both internal and external environment of

business

2. To emphasis the social responsibility of business.

3. To understand the ideas about LPG

UNIT I: Introduction (18 Hours)

Business Environment: Types of Environment, Internal Environment, External Environment,

Micro environment, Suppliers, Customers, Competitors, Marketing Intermediaries, Financiers,

Public - Macro environment

UNIT II: External Environment (18 Hours)

Economic Environment: Nature ,Structure, Policies, Economic conditions – Political and

Government environment – Technological Environment – Innovation - Technological leadership

and followership, Sources of technological dynamics, Impact of technology on globalization,

Time lags in technology

UNIT III: Social Responsibilities of Business (18 Hours)

Social responsibilities of business: Models, Responsibilities to different sections - Corporate

Governance: Importance, Reason for Growing Demand

UNIT IV: LPG& Industrial Policy (20 Hours)

LPG: Liberalization, Privatization: Ways of privatization, Obstacles, Benefits, Merits and

Demerits – Globalization of business: Dimensions, Features of globalization, Essential

conditions, Pros and cons of globalization- Industrial Policy1956, 1991: Public Private Joint and

Co-operative sectors - Disinvestment.

UNIT V: International Trade Issues (16 Hours)

GATT – Objectives, Evolution of GATT, GATT and WTO – Multinational Corporations:

Dominance of MNC’s, Merits and Demerits, Multinationals in India.

Text Book:

1. Francis Cherunilam.2014.Business Environment. Himalaya Publishing house

Reference:

1. Aswathappa.2004.Business Environment. Himalaya Publishing House.

2. T.R.Jain. Mukesh Trehan Ranju Trehan. 2010. Business Environment. V.K. (India)

Enterprises.2010.

3. Alok Goyal Mridula Goyal.2010.Bsuiness Environment. V.K. (India) Enterprises.






ENTREPRENEURIAL DEVELOPMENT


Objectives:

To motivate the student to become an entrepreneur

To help the student understand the modes of starting the business

To understand the functions of various financial institutions

UNIT I: Introduction (18 Hours)

Entrepreneur: Characteristics, Functions, Types – Entrepreneurship: Concept, Growth, Roles of

Entrepreneurship in Economic Development – Rural Entrepreneurs: Need, Problems, Role of

NGO’s in development of Rural Entrepreneurship

UNIT II: Women Entrepreneurship (18 Hours)

Women entrepreneurship: Concept, Functions, Recent trends, Problems, Growth, Successful

women entrepreneurs - Entrepreneurship Development Programme, Course Contents, Phases,

Evolution

UNIT III Small Enterprises and Formulation (18 Hours)

Small Enterprises: Characteristics, Objectives, Scope, Role of small enterprises in Economic

development – Form of Ownership – Project identification and Selection: Project Formulation,

Significance, Contents and formulation of a project report, Planning commission guidelines,

Specimen of a project Report

UNIT IV: Project Appraisal (18 Hours)

Project Appraisal: Methods of Project Appraisal – Institutional Support to Entrepreneurship

Development: NSIC, SIDCO, SISI, DIC and TCO

UNIT V: Industrial Sickness (18 Hours)

Tax Benefits: Need, Tax Holidays, Concessions – TQM for small enterprises: Sickness in small

business, Signals, symptoms, Consequences and corrective measures

Book for Study:

1. S.S.Khanka ,Entrepreneurial Development, Sultan Chand and sons, 2000.


1. GordenNatarajan, Entrepreneur Development, Himalaya Publications, 2009.

2. S. L. Gupta, Arun Mittal, Entrepreneurship Development, International Book House,

2012.

3. Sruti Singal, R. K. Singal, Entrepreneurship Development, S.K. Kataria & Sons, 2012.



Class : I BBA Part : II – Allied 2


Subject Code : 15UBAA22 Credit : 04

BUSINESS STATISTICS

Objectives:

1. To make the students familiarize in the concepts of quantitative techniques.

2. To help the students for their project work in further studies.

3. To provide a very short history of the use of statistics.

UNIT I: Introduction (15 Hours) Statistics: Nature, Stages – Collection of data: Methods, Primary data, Secondary data, Relative

merits and demerits – Sampling: methods, merits and demerits

UNIT II: Classification of data (15 Hours) Classification of data: Characteristics, Rules, Types: Geographical, Chronological, Qualitative,

Quantitative – Tabulation of data, Difference between classification and tabulation, Rules, Types

- Diagrammatic representation of data – Rules – Types – One dimensional, Two dimensional,

Three dimensional, Pictogram, Cartogram

UNIT III: Measures of Central Tendency (15 Hours) Measures of central tendency: Mean, Median, Mode, Harmonic Mean - Range - Quartile

Deviation - Standard deviation

UNIT IV: Correlation & Regression (15 Hours)

Karl Pearson’s Co efficient of correlation: Simple problems - Regression: Difference between

correlation and regression, Simple problems

UNIT V: Index Numbers & Time Series Analysis (15 Hours) Index numbers: Methods of constructing: Paasche, Laspeyre, Bowley, Fisher’s Index Method -

Analysis of time series: Components, Secular trend, Graphical method, Semi average method,

Moving average method, Method of least squares

Note: 60% of questions must be asked on problems and 40% on theory.

Text Book:

1. R.S.N Pillai & Bagavathi. 2012. Business Statistics. Sultan Chand and Sons

References: 1. Arumugam and Issac.2007.Business Statistics. New Gamma Publishers.

2. D.Kathamba Rajan. 2011. Economic and Business Statistics. Himalaya Publishing House.

3. Sharma. 2011. Business Statistics : Problems and Solutions Pearson



Class : BBA Part : III Core -5

Semester : III Hours : 90

Code : 12BAC234 Credit : 05

ORGANIZATIONAL BEHAVIOUR

Objectives:

1. To provide the theoretical knowledge about the scientific decision making process and

problem

solving techniques.

2. To familiarize the concept of modern management process.

3. To give an idea about the behavioral aspects of an individual in the organization.

UNIT I (18 Hours)

Organisational Behaviour – Definition – Nature and Scope – Need for studying OB – OB

process Models of OB.

UNIT II (18 Hours)

Individual Behaviour – Personality – Concept – Determinants – Types – Theories Perception –

Meaning – Perceptual process – Factors affecting perception.

UNIT III (18 Hours)

Group behavior – Definition – Characteristics- Theories – Types – Stages of group formation –

Group behavior – Group norms – Group cohesion – group role – Inter group behavior – Inter

group conflicts – Group decision making.

UNIT IV (18 Hours) Organisational conflicts – definition – sources – Types – Aspects – Conflict process – Conflict

management – stress management – symptoms – measurement – sources- consequences –

manage with stress.

UNIT V (18 Hours) Organisational Change - Meaning – Forces for change – Types of change –

Resistance of change – Overcoming resistance to change – Organisational Development –

meaning – Objectives – Models – Factors influencing OD Intervention.

Text Books :

1. S.S.Khanka, Organizational behavior –Chennai McMillan, 2012.

2. Robbins.S, Organisational Behaviour - X edition. - Prentice-Hall, India, 2006.

References:

1. Gupta K.Joshy Rosy, Organizational behavior –Kalyani Publishing House, 2003.

2. Suja R.Nair, Organizational behavior –Himalaya Publications – Mumbai, 2004.






COMPANY ORGANISATION

Objectives:

1. To know about the provisions available for public and private companies

2. To give in depth knowledge about the basic requirements for starting the new ventures.

3. To impose the knowledge about the various administrative structure of the company.

UNIT I (18 Hours)

Definition of company – Features - kinds of Companies – Company formation Memorandum

and articles of association – Prospectus.

UNIT II (18 Hours) Board of directors, Managing Directors, – Appointment – Rights, Duties and Liabilities –

Terminations - Secretary and Auditor – Appointment – Rights and duties and liabilities.

UNIT III (18 Hours) Company Meetings Kinds - Notice of meeting - Quorum minutes, proxies – Resolution.

UNIT IV (18 Hours) Prevention of oppression and Mismanagement – Powers of NCLT – Powers of Central

Government.

UNIT V (18 Hours) Winding up of companies and dissolutions – Reasons – Modes of Winding up.

Text Book:

1. N.D.Kapoor, Elements of Company Law – Sulthan Chand & Sons – New Delhi, 2008.

2. Gulshan S.S and Kapoor G.K, Business Law including Company Law – Sulthan Chand

& Sons, 2006.

3. Jain N.K, Company Law and company law practices – Deep and Deep Publications –

New Delhi, 2007.

Reference:

1. Gogna P.P.S, Text book of company law –Chand and Company Limited – New Delhi,

2006.





Subject Code : 12BAC134 Credit : 04

MARKETING MANAGEMENT

Objectives:

1. To help the students to gain in depth knowledge about marketing management.

2. To help the students to develop their marketing skills

3. To impart knowledge about 4P is of Marketing.

UNIT I (15 Hours)

Nature and scope of Marketing- Role of marketing with Special reference to India –

Concepts of marketing – Consumer Behaviour – Buying motives – Consumer Decision making.

UNIT II (15 Hours)

Product – Product Classification – Product planning and policies – New Product

Development – Product modification, Product diversification and product elimination –

Branding and packaging – Product life cycle.

UNIT III (15 Hours)

Pricing – Methods of price determination – Cost oriented pricing – Demand oriented

pricing, - competitive pricing – New product pricing – Product line pricing – geographical

pricing – psychological pricing.

UNIT IV (15 Hours)

Channel of distribution – channel of functions – factors to be considered in channel

selection – retailing and wholesaling.

UNIT V (15 Hours)

Advertising – Objectives – Advertising as a process of communication – type of

advertising – Message selection.

Text Books:

1. Ramasamy and Namakumari, Marketing Management.Macmillan publications, 2006.

2. Pillai.R.S.N, Modern marketing and principles and practices of marketing.Sultan,

Chand and Sons, 2006.

Reference:

1. Philip Kotler, Marketing Management. Prentice Hall, 2007.



Class : BBA Part : III Allied-3


Code : 12BAA334 Credits : 04

BUSINESS MATHEMATICS

Objectives:

1. To enable the students to acquire knowledge of mathematics and their use in business

decision making.

2. To provide the knowledge about basic analytical Knowledge in Mathematics

3. To acquire the knowledge in Matrices

UNIT I (19 Hours)

Sets: Basic concepts – subset – operations on sets – Applications – Cartesian product of two sets

– Functions: Functional representation – Finding Functions

UNIT II (17 Hours)

Matrices: Basic concepts – types - Solving a system of Linear equation using Matrix inversion -

Rank of Matrix.

UNIT III (10 Hours)

Analytical Geometry: Introduction – Distance between two points, Equation of straight line

(slope – Intercept form, Slope – Point form – Two Point form).Intersection of two lines –

Equation Parallel line, Perpendicular line – Break Even Analysis.

UNIT IV (15 Hours)

Differential calculus – Rules - Sum Rule – Product rule Quotient rule

UNIT V (14 Hours)

Optimization - Functions of function rule – Simple problems - Criteria for Maxima – Minima –

Applications

Text Book:

1. Jayaseelan and Sundaresan, 2003. Business Mathematics - S.Chand & Company.

References:

1. J.K.Sharma, Business Mathematics Theory and Applications - One Books, India, 2007.

2. Dr.Harbons Lal, Business Mathematics for C.A (P.E.-1) – Sulthan Chand, 2003.

3. Qasi Zameeruddin V.K.Khanna S.K.Bhambri, Business Mathematics – Vikas publishing

House Pvt.Ltd, 2001.



Class : UG Other Science Part : IV NME-1


Code : 12BNES32 Credit : 02

INTRODUCTION TO MARKETING MANAGEMENT

Objectives:

1. To help the students to gain in depth knowledge about marketing management.

2. To help the students to develop their marketing skills

3. To impart knowledge about 4P’s of Marketing.

UNIT I (9 Hours)

Nature and scope of Marketing- Concepts of marketing – Consumer Behaviour – Buying

motives – Consumer Decision making.

UNIT II (9 Hours)

Product – Product Classification – New Product Development – Branding and packaging –

Product life cycle.

UNIT III (9 Hours)

Pricing – Methods of price determination – Cost oriented pricing – Demand oriented pricing, -

competitive pricing – New product pricing.

UNIT IV (9 Hours)

Channel of distribution – channel of functions – factors to be considered in channel selection –

retailing and wholesaling.

UNIT V (9 Hours)

Advertising – Objectives – Advertising as a process of communication – type of advertising –

Message selection.

Text Books:

1. Ramasamy and Namakumari, Marketing Management.Macmillan publications, 2006.

2. Pillai.R.S.N. Modern marketing and principles and practices of marketing.Sultan Chand & Sons,

2006.

Reference:

1. Philip Kotler, Marketing Management.Prentice Hall, 2007.



Class : II Year BBA B.Com & IT&M Students Part : Core Elective-1


Code : SEBA313 Credits : 03

EXECUTIVE COMMUNICATION – I

Objectives:

1. To emphasis the development of both soft hard skills for smooth managerial functions.

2. To understand the preparation and development of business letters and reports.

3. To learn the trends in communication and application for effective managerial functions.

Unit I (12 Hours)

Business Communication – Objectives – Importance – Principles of letter writing – structure and

layout of letters.

Unit II (12 Hours)

Types of communication – Barriers of communication – Modern communications – Modern

Electronic communication system.

Unit III (12 Hours)

Circular letters – Job application letters – sales letters – Quotations – Orders and tenders.

Unit IV (12 Hours)

Status enquiries – Trade and bank references – Bank and insurance correspondence.

Unit V (12 Hours)

Correspondence with public authorities and other agencies.

Text Book:

1. Pillai. R.S.N and Bagavathy Norman Lewis – Commercial Correspondence and office

management – Goyal Publication – New Delhi – 2005

Reference:

1. Mohan & Sharma – Business Correspondence – TATA McGrew Hill – New Delhi –

2008

2. Rajendra Pal and J.S.Kolahalli – Essentials of Business Communications – Sultan and

Sons – New Delhi – 2007

3. Sharma R.C Mohanakrishna – Business Correspondence and Report Writing – TATA

McGrew Hill Publication – 2nd

edition – New Delhi – 2008.



Class : U.G. (SFC) Part : Self Learning Course

Semester : III Total hours : --

Code : Credit : 03

BODY LANGUAGE

Objectives:

To help the students to understand the concept of Body language

UNIT I

Body language in Interpersonal communication – use of body language – Communicating methods –

Types of body language – The impression – Stages – Body language during job interviews – Do’s and

Don’ts

UNIT II

Eye contact – Use – Grammer – Gaze behavior – Methods to improve best eye conduct – Facial

expressions – Types – Face facts – Importance of smile.

UNIT III

Head movements – Talking heads – listening heads – Head gestures – Basic head positions – Gesture

and body movements – Common gestures – Thumb displays – Face gestures – Evaluation.

UNIT IV

Posture and Stance – Types – Posture research – Proximity and orientation – Territories – Seating

arrangement – Status, proximity and orientation.

UNIT V

The touch behavior – Bodily conduct and touching – Dominant and submissive handshakes –

appearance and physique – Body shape and size – body language for sales person – Top ten body

language.

TEXT BOOK:

1. Dr.Shalini Varma.2008. Body language your success mantra. S.Chand and company ltd. New

Delhi




Semester : IV Hours : 90


SERVICES MARKETING

Objectives:

1. The course aims at making students understand concepts, philosophies, processes and

techniques of managing the service operations of a firm.

2. To understand the difference between product and services marketing

3. To study about the kinds of services prevails in the recent scenario

UNIT I (18 Hours)

Services marketing - Introduction – Types - Nature - Characteristics.

UNIT II (18 Hours)

Classification of services – Difference between goods and products – Service marketing

management – organizing marketing planning – Analyzing opportunities – Selecting target

market – Developing the services marketing mix.

UNIT III (18 Hours)

Services marketing mix - Product – Pricing – Promotion - Place

UNIT IV (18 Hours)

People in service- Process and Physical evidence.

UNIT V (18 Hours)

Marketing of services – Bank marketing – Tourism Marketing – Hospital and Airline marketing.

Text Books:

1. Vasanthi Venu Gopal , Raghu.V.N, Service Marketing – Himalaya Publishing House, 2000.

References:

1. S.M.Jha, Services Marketing – Himalaya Publishing House, 2003.

2. S.Rajendra narkundar, Services Marketing – Tata McGraw-Hill- New Delhi, 2004.

3. Rama Mohana Raok, Services Marketing - Pearson Education, 2000.

4. Govind Apte, Services Marketing - Oxford University Press, 2000.






BUSINESS ECONOMICS

Objectives:

1. To enable the students to learn the basic principles of economics and its application in the

decision making in the business.

2. To understood the profit, profit policies, cost volumes relationship..

3. To become skilled at the demand analysis and various cost aspects in the business.

UNIT I (18 Hours)

Business Economics – Definition – Nature and scope – Relationship with other field – Decision

making and forward planning.

UNIT II (18 Hours)

Objectives of a modern firm – Role of a managerial economist – Demand forecasting – Purpose -

methods

UNIT III (18 Hours)

Consumption theories – Law of diminishing Marginal Utility – Law of demand – Elasticity of

Demand Price Income, Advertisement.

UNIT IV (18 Hours)

Pricing methods and problems – Cost plus target pricing – Marginal cost pricing - Going rate

pricing – Customary prices pricing new products – Specific pricing problems.

UNIT V (18 Hours)

Cost Analysis – Cost concepts – Classifications – Cost – Output relationship – Break Even

Analysis.

Text Book:

1. S.Sankaran, Managerial Economics - Margham Publications, 2001.

References:

1. Maria John Kennedy, Managerial Economics - Himalaya Publishing House, 2000.

2. S.N.Maheswari, Business Economics - - Himalaya Publishing House, 2000.






BUSINESS LAW

Objectives:

1. To know about the regulatory laws applicable to Indian industries

2. To familiarize with the various provisions of the industrial law.

3. To provide in-depth knowledge about the basic eligibility for obtaining benefits provided by

the company.

UNIT I (15 Hours)

Law of contracts Essential elements of a valid contract – Kinds of contract - Offer and

Acceptance – legal rules - Capacity to contract – Minor – Persons of unsound mind – other

persons – other disqualifications

UNIT II (15 Hours)

Law of partnership – Definition – Characteristics of partnership – Formation of partnership and

duration of partnership – Registration of firms – Rights, Duties and liabilities of partners – Types

of partners – Reconstitution of a firm – Dissolution of a firm – Modes of dissolution.

UNIT III (15 Hours)

The Factories Act, 1948 - Definition of Factory - Health safety and welfare measures - The

Workmen‘s Compensation Act, 1923- Disablement – Partial and Total disablement, employer

and liability for compensation – Occupational diseases,

UNIT IV (15 Hours)

Payment of Wages Act- payment of wages, permissible deductions from the wages limits on

deductions. Payment of Bonus Act- Employer eligibility and disqualification for bonus section 8

and 9 computation of gross profit - Minimum Bonus, Maximum bonus, time limit for payment

of bonus.

UNIT V (15 Hours)

The Industrial Disputes Act 1947 - Definitions of Industry – Industrial Disputes – procedure

for settlement of Industrial disputes – Conciliation machinery – Works committee – Court of

enquiry – Tribunals – Arbitration - strikes lockouts, layoff and retrenchment.

Text Books:

1. N.D.Kapoor , Elements of Mercantile Law –– Sultan Chand and Sons, 2007.

2. Baluchandar .K.R., Business Law – Himalaya Publications, 1999.

References:

1. Gulshan SS, Kapoor G.K – Business Law –New age International, 2000.

ARUL ANANDAR COLLEGE (AUTONOMOUS) – KARUMATHUR


Class : BBA Part : Allied - 4


Subject Code : 12BAA444 Credit : 04

OPERATIONS RESEARCH

Objectives:

1. To impart the knowledge of Quantitative decision making skills

2. To learn the feasible solution and optimum solution for the resource management.

3. To help the students to acquire problem solving skills.

UNIT I (15 hours)

Introduction to Operations Research – Meaning, Definition – Evolution of the Discipline –

Important definitions of Operations research – General methodology in OR – Various OR

Problems – Scope – Advantages - Limitations

UNIT II: (15 hours)

Introduction to Linear Programming – Critical Examples – Development of Linear Programming

model - Graphical method – Simplex method – Solving a simplex problems - Problems with only

slack variables.

UNIT III: (15 hours)

Transportation problem – Mathematical model for transportation problem – Types – Methods to

solve transportation problem – Transshipment model – Assignment problem –Zero one

programming model.

UNIT IV: (15 hours)

Network Techniques – Shortest Path model – Minimum spanning tree problem – Maximal flow

problem – CPM – PERT.

UNIT V: (15 hours)

Game theory – Graphical method for 2Xn or mX2 games – LP approach for game theory -

Introduction to Queuing theory – Basic waiting line models (M/M/1): (GD/a/a)- (M/M/C):

(GD/a/a)

Text Books:

1. Baskar S , Operations Research, Anuradha Agencis, Kumbakonam, 2006.

References:

1. Kapoor.V.K., Operations Research, Prentice Hall of India, New Delhi, 2006.

2. Panneerselvam R. ,Operations Research, Prentice Hall of India, New Delhi, 2006.

3. Sharma.J.K., Quantitative Techniques for Managers, Macmillan India Ltd., Chennai, 2007.

4. Srinivastava U.K, Shenoy G.V,Sharma S.C, Quantitative Techniques for Managerial

Decision, Second Edition, Prentice Hall of India. New Delhi, 2006.

5. Vohra.N.D, Quantitative Techniques in Management, TATA McGraw Hill. New Delhi, 2005.



Class : II Year BBA B.Com & IT&M Students Part : Core Elective 2


Sub. Code : 12BAE143 Credit : 03

EXECUTIVE COMMUNICATION – II

Objectives:

1. To highlight the skills for smooth decision-making functions.

2. To be aware of the preparation and progress of business letters and reports.

3. To study the emerging trends in communication and application for effective managerial

functions.

UNIT – 1 PRESENTATION SKILLS (12 Hours)

What is presentation – Presentation Skills – Elements of presentation – use of aid – designing a

presentation – Advanced visual support for business presentation – types of visual aid.

Unit – 2 NEGOTIATION SKILLS (12 Hours)

What is a negotiation – nature and need for negotiation – factors affecting negotiation – stages of

negotiation process – negotiation strategies.

Unit – 3 EMPLOYMENT COMMUNICATION (12 Hours)

Introduction – Writing CVs – Group discussions – Interview skills- Impact of technological

advancement on Business Communication- Communication networks – Intranet – Internet –

emails.

Unit – 4 GROUP COMMUNICATION (12 Hours)

Meetings – Planning meetings – Objectives – Participants – Timing – Venue of meetings –

Leading meetings.

Unit – 5 VERBAL COMMUNICATION (12 Hours)

Target group profile – Developing Decision Making Skill – Listening, Feedback, Public

speaking – Practice Presentation – Non verbal communication.

Text Book:

1. Dr,Nageshwar Rao, Dr.Rajendra P.Das – Communication Skills – Himalaya Publishing

House - 2010

Reference Books:

1. P D Chaturvedi, Mikesh Chadurvedi - Business Communication: concepts, Cases, and

Applications - Pearson education – 2004

2. Mary Ellen Guffey – Business Communication, Process and Product - Thompson

Learning 3/E – 2002.

3. Penrose, Rasberry, Myers – Advanced Business Communication - Thompson Learning

4/E – 2002.

4. M Ashraf Rizvi – Effective Technical Communication – TATA McGrew Hill – 2005.

ARUL ANANDAR COLLEGE (AUTONOMOUS), KARUMATHUR- 625514


Class : B.Com & B.A.(English Literature) Part : IV NME -2


Subject Code : 12BNEA 42 Credit : 02

INTRODUCTION TO OFFICE MANAGEMENT

(For Arts Students)

Objectives:

Help the students understand the functions of management and Administration

To give ideas about how to manage the office

To understand the basic concept of Index and filing system

Unit –I (9 Hours)

Office Management - Functions of Office Management– Functions of Manager-

qualities - Modern Office – Merits and Demerits

Unit-II (9 Hours)

Office Location- Merits and Demerits of rural and urban area- merits of good layout-

office furniture

Unit-III (9 Hours)

Types of correspondence- Classification of files- Essentials of Filing System – Merits

and Demerits of Correspondence.

Unit-IV (9 Hours)

Indexing - Methods of Indexing - Merits and Demerits - Office Stationery- Purchase

Procedure.

Unit-V (9 Hours)

Office Appliances- Importance- Types of Appliances- Administration and

Correspondence

Book For Study :

1. R.S.N. Pillai and Bagavathi, Office Management, Sultan Chand and Sons Publishing



1. B.N.Tandon, Manual of office management and correspondence, Prentice Hall

Publication, 1999.

2. C.B.Gubta, Office Organization and Management, Sultan Chand and Sons Publishing




GROUP DISCUSSION

Class : U.G. (SFC) Part : Self Learning Course

Semester : IV Hours : --

Code :12SLBA43 Credit : 03

Objectives:

To introduce the students to study about Group discussion in Interview

UNIT I

Group Discussion – Concept – Methodology – Components – Leadership – Role

players – Positive and negative traits – Suggestions – Success in a Group discussion.

UNIT II Myths of group discussion – Generating Ideas for discussion – technique for evaluation.

UNIT III Presentation skill – Importance – preparation – structuring the presentation communication aids –

Delivery – Dealing with nerves – Making a great first impression – Phrasing and delivering the speed.

UNIT IV Interview – Perspective- Major objective – Importance – Techniques – Advantages and disadvantages

– Appearing for an interview- Types of questions expected.

UNIT V Interview process – Writing a resume – Qualities of a candidate – Telephonic interview – Criteria for

evaluating a candidate.

TEXT BOOK:

1. Hari Mohan Prasad and Rajnish Mohan. 2012. How to prepare for Group Discussion

and interview. Tata McGrew Hill, New Delhi



OPERATIONS MANAGEMENT


Semester : V Hours : 90


OBJECTIVES

1.To introduce the basic concepts of operations management.

2. To explain the techniques of decision making in Production management

3. To provide theoretical combination of the various process to production.

UNIT I (18 hours)

Operations Management – Definition – Functions – History - Production planning and control –

Objectives – Importance – Levels – Factors Determining Production planning and control –

Advantages – Difference between production planning and control.

UNIT II (18 hours)

Plant location and layout- Importance of plant location – Factors responsible for choice of plant

location – Multi plant location problems - Factors affecting plant layout- Objectives–Types -

Techniques – Building design - Plant maintenance – Objectives – Functions - Types - Merits and

demerits –

UNIT III (18 hours)

Production system – Continuous – Intermittent – Mass flow production – Batch and job order -

Works study – Objectives – Importance – Components - Method study - Indicators –

Techniques – Charts for method study – Process chart – Schematic Process chart – Charts for

men and machine - work measurement.

UNIT IV (18 hours)

Materials Management – Meaning – Definition – Organization - Stages – Importance –

Purchasing – Meaning and definition – Objectives – Functions – Methods – Steps – Store

keeping – Meaning – significance – Functions – Workings of stores department.

UNIT V (18 hours)

Material handling – Objectives - Principles – Equipments - Quality control – Objectives – Phases

– Steps – Specifications - Control charts.

Text Book:

1. GoelB.S., Productions and Operations Management, PragatiPrakashan Publication, New Delhi,

2004.

Books for References:

1. Aswathappa AK, SridharaBhat K, Production Management, Himalaya Publications house,

New Delhi, 2005.

2. PannerSelvam, Production and Operations Management, Prentice Hall of India, New Delhi,

1999.



HUMAN RESOURCE MANAGEMENT




OBJECTIVES:

1. To understand the changing environment of the HRM and the role of the HR

managers.

2. To learn the recruitment process and the application of the IT.

3. To learn the importance of the training and development.

UNIT I (18 hours)

Human Resource Management – Definition – Concepts – Objectives – Functions- Nature of

HRM – Scope of HRM- Role and Qualities of HR Manager – Organizational structure, Types of

Organization.

UNIT II (18 hours)

Human Resource Planning, Importance, Objectives, Factors Influencing HRP – Job Analysis:

Need, Process, Benefits – Job Specification, Content –Job Description, Content - Job evaluation,

Objectives, Methods – Recruitment: Sources, Merits and Demerits- selection procedure

UNIT III (18 hours)

Wages and Salary Administration, Objectives, Factors influencing wage policies, Methods of

payment of wages – Training and Development, Need, Importance, Methods of Training,

Process, Essentials of a Good Training Programme.

UNIT IV (18 hours)

Trade Union, Need, Functions, Problems of Trade Unions Movement in India - Industrial

Relations, significance, Causes for poor IR, Remedial Measures – Industrial Disciplinary system,

Objectives, Causes of Indiscipline, Procedure, Types of Punishment – Grievance Handing

system , Causes, Grievance redress procedure.

UNIT V (18 hours)

Performance Appraisal, Methods – Collective Bargaining, Characteristics, Objectives,

Guidelines of Successful Collective Bargaining, Process – Workers participation in management,

Objectives and Forms of WPM.

Text Book:

1. Memoria,C.B., Personnel Management, Prentice Hall of India, New Delhi, 2003.

References:

1. J.Jeyasankar, Human Resource Management, Margham Publication, Chennai, 2011.

2. Bhaskaran Chatterjee, Human Resource Management, Sterling Publisher, New Delhi, 2004.

3. Cynthia D, Personnel Management, Chennai all India Publishers, Chennai, 1997.



RESEARCH METHODOLOGY



Subject Code : 12BAC354 Credits : 04

OBJECTIVES: 1. To understand the various techniques of sampling.

2. To learn the various methods of analysis of data and its applicability in the decision

Making.

3. To prepare a good research report.

UNIT I (15 hours)

Research methodology – An Introduction – Meaning – Objectives – Types _ Significance –

Research Process - Criteria of Good Research- Research methods Vs. Research Methodology-

Research Approaches- Motivation in Research.

UNIT II (15 hours)

Sampling Fundamentals – Need for Sampling – Sample Size and its determination - Sampling

Design – Census and Sample Survey – Steps in Sampling Design –Criteria of selecting a

sampling procedure- Characteristics of a good sample design – Methods of Data Collection.

UNIT III (15 hours)

Measurement and scaling Techniques –Measurement in Research – Measurement Scales –

Techniques of developing measurement tools – Scaling – Meaning of scaling – Important scaling

techniques - Analysis of Data – Interpretation.

UNIT IV (15 hours)

Hypothesis formulization – Basic concepts concerning testing of Hypothesis – Procedures for

Hypothesis testing – Limitations – Types, Characteristics.

UNIT V (15 hours)

Report Writing- Importance – Steps – Types – Layout Format of report writing - Problems

encountered by Researchers in India – Role of computer in Research, Use of Library in

research.

Text Book:

1. Kothari.C.R., Research Methodology, Methods and Techniques, Wiley Easters Ltd. New Delhi,

2002.

References:

1. Donald R.Cooper and Pamela S.Schindler, Business Research Methods, TATA McGraw

Hill.New Delhi, 2005.

2. Rao K.V., Research Methods for Management and Commerce, Sterling Publications,

Chennai, 2002.

ARUL ANANDARCOLLEGE (AUTONOMOUS), KARUMATHUR – 625514


FINANCIAL MANAGEMENT



Subject Code : 12BAC454 Credits: 04

OBJECTIVES

1. To be taught the basic objectives and functions of financial management.

2. To study its application in financial decision making.

3. To provide a focus on capital expenditure appraisal methods.

UNIT I (15 hours)

Financial Management – Definition – Nature – Scope - History – Objectives of the firm- Profit

maximization Vs Wealth Maximization Functions of Finance – Investment decisions- Financing

decision – Dividend Decision – Organization of finance function – Controller Vs Treasurer.

UNIT II (15 hours)

Sources of capital – Security financing – Shares – Equity shares – Preference shares – Relative

merits and demerits - Internal Financing – Retained earnings – Depreciation - Loan financing –

Term loans – Specialized Financial Institutions – IDBI – ICICI – IFCI – IIBIL – SIDBI – SFC’s

– UTI - Short term sources – Innovative sources of capital – Venture capital – lease financing –

Seed capital – Bridge finance – Euro issues.

UNIT III (15 hours)

Cost of capital – Cost of equity – cost of preference – cost of debt – cost of retained earnings –

Weighted average cost of capital - Simple problems – Capital structure – Determination –

Optimum capital structure – Simple problems.

UNIT IV (15 hours)

Working capital management – Determination of working capital – Types – Simple problems -

Cash budget – Managing Cash- – Simple problems

UNIT V (15 hours)

Capital Budgeting – Evaluation methods – Pay back period method – Accounting Rate of return

- Net present value method –Internal rate of return - Simple problems. Dividend decision -

factors affecting dividend decision, Forms of dividends – stock dividends and stock split.

Note: 60% of questions must be asked on Theories and 40% on Problems.

Text Book:

Sharma, Gupta, Financial Management – Kalyani Publishers, 2001.

References :

1. Prasanna Chandra, “Financial Management – Theory and Practice” – Tata McGraw Hill,

New Delhi, 1994.

2. I.M.Pandey, “Financial Management” - Vikas Publishing, New Delhi, 2000.



COMPUTER APPLICATION IN BUSINESS

Class : BBA Part : III SBE-1


Subject Code : 12BAE152 Credits : 02

OBJECTIVES:

1. To demonstrate knowledge of the main computer applications used in business and be able to

choose the appropriate application for a given task.

2. To identify computer hardware and peripheral devices.

3. To create basic documents, worksheets, presentations and data bases.

UNIT I: COMPUTER FUNDAMENTALS (12 hours)

Introduction to computers: Definition – Characteristics- Building blocks of Computer –

Functioning of a computer – components of computer system Hardware – Input devices- Output

Devices – Processor- storage – software- operating system.

Windows: Definition – Desktop – Taskbar – Utilities – Windows Objects.

UNIT II: MS WORD (12 hours)

Introduction to Ms word – Starting word – Window layout – File menu : Opening and closing a

document – Saving a document – Page setup – Printing a document – Edit menu: Undo- Redo –

Cut – Copy- Paste – Go to – Find and Replace – View menu: Ruler – Tab setting – Tool bars _

header and footer – Insert menu: Page break – Format menu: Font setting – Paragraph

Formatting – Left Align – Right Align – Justify – Bullets and Numbering – Tools Menu – Spell

Check and Grammar – Using autocorrect – Thesaurus – Table menu: Creating a table – Inserting

– Deleting rows and columns – Table Auto Formatting.

UNIT III: MS EXCEL (12 hours)

Introduction to Excel – Window Layout – Working with Worksheet – Entering data into cells –

Moving and Copying Cell contents – Printing a worksheet – Formatting Worksheets –

Alignment of cell contents – Working with Fonts, Borders and cell – Using Functions – Creating

a chart.

UNIT IV: MS ACCESS (12 hours)

Introduction to Access – Database – Relational Database – Creating Tables – Setting

Relationship – Queries – Forms – Reports.

UNIT V: POWERPOINT (12 hours)

Introduction to PowerPoint- Window Layout – Slide – Creating a presentation using

AutoContent Wizard- Creating a presentation using Templates – Creating a Blank presentation –

Transition Effects – Animation Effects – Saving a presentation.

Text Book:

1. Anita Goel. 2013. Computer Fundamentals. Pearson Education India. New Delhi.

References:

1. David Reed. 2007. Basic introduction to computer science. Prentice Hall India. New Delhi.

2. Xavier.C. 2005. Basic Concepts of Computer. Tata McGraw Hill, New Delhi.



STRESS MANAGEMENT

Class : All U.G.Courses Part : Self Learning Courses

Semester : V Hours :

Subject Code : Credits : 03

Objectives: -

1. To provide evidence about the correlates/consequences of stress; and evaluate the role of

moderating variables in stress health/well being linkage.

2. To highlight the importance of social and psychological processes in the experience of health

and illness.

Unit 1

Coping Response and Health Buffers:

Understanding the coping process, coping options, Extinguishing maladaptive reactions to

distress, Strengthening adaptive reactions to distress, Thriving under pressure, Aerobic exercise,

Nutrition, Sleep, Healthy pleasures.

Unit 2

Managing Self and Relaxations Methods:

Self – talk and stress, Turning self – talk into a positive force, Application of reprogramming,

Managing anger, Meaning and purpose: the spiritual dimension of wellness, The relaxation

response: antidote to distress, Relaxation methods

Unit 3

Managing time :

Time, stress, and health: A universal challenge, Managing time: Guidelines and technique

Unit 4

Social support:

Social ties: A stress – resistance resource, Two relationships of social support to well – being,

The challenge of building and using social support.

Unit 5

Personal Wellness and Social Commitment:

Constructive maladjustment, Altruistic egoism and egoistic altruism, Helping and wellness

Heroism and responsibility, looking ahead

Books for Reference –

1. Pestonjee, D.M. (1999). Stress and Coping. (2nd) New Delhi: Sage publication.

2. Cartwright, S and Cooper, C. L. (1997): Managing workplace stress, New Delhi: Sage

3. Walt Schafer (2000). Stress management, (4th ed).New Delhi: Wadsworth – Cengage

learning India Pvt. Ltd.

4. Lazarus, R. S. & Folkman, S. (1984). Stress, Appraisal and Coping, New Yourk;

Springer Publishing Company, Inc.



SALES MANAGEMENT


Semester : VI Hours : 90


OBJECTIVES:

1. To make the student familiarize in the concept related to Sales.

2. To equip the students to became an efficient and innovative sales manager

3. To teach the process and theories of selling.

UNIT I (18 hours)

Sales management – Definition – Objectives and Scope – Sales Organization, Types of sales

Organization structure, - Sales Forecasting, Importance, Methods of sales Forecasting – Sales

budget, Methods and Benefits of sales Budget.

UNIT II (18 hours)

Sales territories – Factors deciding territories- Sales Quotas- Types of Quotas –Sales Man’s

Reports, Types of reports – Ethics of Sales person.

UNIT III (18 hours)

Recruitment and selection of sales man- sources of recruitment -selection procedure. Salesman

Training, Methods of training – Developing a training programme, -Compensation and methods

of Compensation.

UNIT IV (18 hours)

Nature and importance of personal selling – Qualities of successful sales person. Art of sales

man ship. Personal selling situations -Theories of selling

UNIT V (18 hours)

Process of selling- Prospecting - Pre approach - Approach, Methods of approaching prospects, -

Presentation, Important aspects of presentation- Handling objections, Types of Objections-

Closing the sales, Methods of closing and Follow-up.

Text Book:

1. Davar, Salesmanship and Advertising, Progressive Publications, New Delhi, 2007.

References:

1. Patel J.S.K., Salesmanship and Publicity, Sultan Chand Publications, New Delhi, 2002.

2. Sahu P.K and Raut K.C., Salesmanship and Sales Management, Vikas Publications., Chennai,

2005.

3. Verna Aggarwal R.K. Sales Management, Forward Book Depot, New Delhi, 2004.



EXPORT DOCUMENTATION & PROCEDURE




OBJECTIVES:

1. To familiarize the students with the basic procedure and documents which are essential for

export trade and other government policies.

2. To aware about the government policy related to the export.

3. To equip the students with the update information on the procedures of foreign trade

financing, costing, and pricing for export and the various institutions involved in export

finance.

UNIT I (18 hours)

Introduction – Foreign Trade, export and import, Balance of payment – Equilibrium in balance

of payment, Meaning and methods of foreign payment – credit instruments and means of foreign

payments, Role of RBI.

UNIT II (18 hours)

Introduction of foreign trade – Financial institutions and export trade, payment exports. Duty

Draw Back credit scheme, Buyers credit scheme - Bid Bond and Quarantine against exports,

factoring and forfeiting. EXIM Bank of India. Lending programs, line of credits, differed

payments exports.

UNIT III (18 hours)

Indian Institute of Foreign Trade - Trade Development Authority - State Trading Corporation.

UNIT IV (18 hours)

Terms of trade and Shipping Documents – Related to Export bills - Marin Insurance policy -

Invoices and certificates and other documents.

UNIT V (18 hours)

Supplementary documents, Customs document and procedure – Packing marketing and quality

inspection - Terms used in Foreign exchange documentary - Export control – Licensing

authorities – Concessions - Statutes - Breaches and penalties.

Text Book:

1. Ramagopal C., Export Import Procedure and Documentation and Logistics, New Age

International Publishers, Chennai, 2006.

Reference:

1. Francis Cherunilam, Export Marketing, Himalaya Publishing House., Chennai, 2004.

2. Jeevanandam.C. Foreign exchange & Risk management, Sultan Chand & Sons., New Delhi,

2006.

3. Meena Pandy M.S. Export Marketing, Himalaya Publishing House. New Delhi, 2002.



ADVERTISING THEORY & PRACTICES



Subject Code : 12BAC364 Credits : 04

OBJECTIVES:

1. To promote the skills of various advertising techniques

2. To insist the students to enter into the field of media and advertisement.

3. To assist the students become creative personality in their area of their interest.

UNIT I (15 hours)

Advertising meaning- Definition - Nature and Scope- Communication and advertising

objectives- Importance and Value of objectives- Approaches to objective setting.

UNIT II (15 hours)

Classification of advertising- Economic efforts of advertising social aspects of advertising-

Ethics in advertising – MRTP Commission.

UNIT III (15 hours)

Advertising budget– Budgetary process – Advertising budget approaches – advertising research

– Evaluating advertising effectiveness- Time of measurement

UNIT IV (15 hours)

Advertising media planning – Media selection consideration - Use of computer and models for

media strategy - Media weight theories – Classification of media

UNIT V (15 hours)

Advertising agency types – Selecting an agency – Agency compensation – Creative strategy

planning and development – Creative process and advertising – Advertising layout – Current

issues in advertising

Text Book:

1. Agarwal.P.K. Advertising Management An Indian Perspective, Pragati Prakashan

Publication, Meerut, 2005.

References:

1. Batra, Myres, Aaker, Advertising Management, Prentice Hall Publications, New Delhi, 2005.

2. Chunnawalla, Kumar, Sethiam Subramanian, 4th

Edition, Advertising Theory and Practice,

Himalaya Publication. New Delhi, 1996.

3. Rathoor, Advertising Management, Himalaya Publication House, Mumbai, 1996.

*****



BUSINESS POLICY & STRATEGIC MANAGEMENT




OBJECTIVES:

1. To help the student to analyses the various environments of the firm.

2. To help the students to learn the process of strategic decision making, implementation and

evaluation of corporate policies.

3. To integrate the knowledge gained in various functional areas to make business decisions from

the manager’s point of view in the global and Indian context.

UNIT I (15 hours)

Concepts of Strategy: Defining strategy, levels at which strategy operates – Approaches to

strategic decision making – Mission and purpose, objectives and goals – Strategic business unit –

Functional level strategies.

UNIT II (15 hours)

Environmental Analysis and diagnosis – Concept of environment and its components –

Environment scanning and appraisal – Organizational appraisal – SWOT analysis

UNIT III (15 hours)

Strategy formulation and choice of alternatives – Strategies – Modernization, diversification,

integration – Merger, Take over and Joint strategies – Turnaround, divestment and liquidation

strategies.

UNIT IV (15 hours)

Generic competitive strategies – Cost leadership, differentiation – Focus, Value Chain Analysis –

Bench Marking - Grand strategies -BCG approach – Michel Porter’s approach.

UNIT V (15 hours)

Strategy implementation – Issues in strategy implementation – Strategy evaluation – overview of

strategic evaluation – Strategic control – Techniques of strategic evaluation and control.

Text book:

1. Azhar Kazmi, Business Policy and Strategic Management, Tata McGrew-Hill Publishing


References:

1. Hax A.C. Strategic Management: An Integrative Perspective, Prentice Hall, New Delhi, 2007.

2. Pearce& Robinson, Strategic Management, All Indian Travellors, New Delhi, 2005.

3. Samul C. Certo and J.Paul Peter, Second Edition, Strategic Management Concept And

Application, Tata Mcgrew Hill. New Delhi, 2004.



TALLY 11

Class : BBA Part : IV SBE-2


Subject Code : 12BAE162 Credit : 02

OBJECTIVES:

1. To understand the concept of accounting software.

2. To list down the user classification and to explain comprehensive accounting system.

3. To learn accounting and inventory management system.

UNIT I (12 hours)

Introduction: Tally – Features – Tally license - Gateway of Tally - Creating

Company – Loading/Selecting – Shutting a company – Altering an existing

company – Buttons on the button panel – Configuring company.

UNIT II (12 hours)

Accounting information:Menu related to Accounts – Groups - Creation of Groups (single &

Multiple groups) – Creation of ledger (single & Multiple) – Cost categories and Cost centers

(single & Multiple) – Display, Alteration, Deletion – Buttons on the button panel.

UNIT III (12 hours)

Vouchers in Tally: Configuring vouchers - Creation of vouchers – Pre-defined Vouchers –

Contra- Purchase – Sales – Payment – Receipt – Journals – Memo – Optional vouchers –

Reversing journals – Post dates vouchers – Pure inventory vouchers – Receipt note voucher –

Rejections in voucher – Rejections out voucher – Stock journal voucher – Physical stock voucher

–Display, Alteration, Deletion – Modifying vouchers – buttons on the button panel.

UNIT IV (12 hours)

Inventory information: Stock groups (Single & Multiple) Stock categories (Single & Multiple)

– Stock items (Single & Multiple) – Display, alter, deletion. Godowns: Creation of Godowns

(Single & Multiple) – Unit of measures (Single & Compound) – Display, alteration and deletion.

UNIT V (12 hours)

Reports: Trial Balance – Balance Sheet – Profit and Loss account – Stock summary – Ratio

analysis – Display menu – Daybook – Cash flow and funds flow – Bank Reconciliation

Statement – Internet Capabilities – E-Mail – Web Publishing – Keyboard Shortcuts - VAT

Text Book:

1. Namrata Agrawa, Tally 11 Course Kit., Dreamtech Press, 2012.

Reference:

2. Firewall, Computer Accounting with Tally 9.2., Laxmi Publications, 2006.



RETAIL MANAGEMENT

Class : All U.G.Courses Part : Self Learning Courses


Subject Code : Credit : 02

UNIT I

Introduction – what is retail – Characteristics – Role of services in retailing – Functions –

Retailing strategy – Retailing industry in India – Classification of retail units.

UNIT II

Market Segmentation – Introduction – Market segementation – Benefits – Criteria for

effective market – kinds of market – Dimensions of segmentation.

UNIT III

Retail location strategy – introduction – Importance, levels, Types – product and

merchandise management – types of suppliers – pricing – Introduction – approaches and

strategies – Promotional mix.

UNIT IV

Retail in India – Introduction – Traditional Retail formats – Retailing in rural India –

Modern Retail formats in India.

UNIT V

Relationship Marketing in Retailing – Introduction – Relationship Marketing strategies in

Retailing – Relationship marketing in the organized Vs Unorganized retailing sector.

Text Books:

Chetan Bajaj, Rajnish Tuli, Nidhi V Srivastave.2005.Retail Management.Oxford University

Press.



SCHEME OF EVALUATION


Question pattern for Core, Core Electives, Allied, Non-Major Electives and Skill Based Electives

Time: 3 hours

Maximum marks: 100

S.No Section Marks

1 Section A

Multiple Choice Questions 10 X 1 = 10

2 Section B

Short Answers and Definitions. 5 X 2 = 10

3 Section C

Five questions with internal choice. 5 X 7 = 35

4 Section D

Three questions in about 500 words out of five choices. 3 X 15 = 45