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© Centre for Economics and Business Research 2019 Asda Income Tracker Report: August 2019 Released: September 2019 Centre for Economics and Business Research ltd Unit 1, 4 Bath Street, London EC1V 9DX t 020 7324 2850 w www.cebr.com M a k i n g B u s i n e s s S e n s e

Asda Income Tracker - Walmart · 2019-09-27 · The Asda Income Tracker is a measure of ‘discretionary income’, reflecting the amount remaining after the average UK household

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Page 1: Asda Income Tracker - Walmart · 2019-09-27 · The Asda Income Tracker is a measure of ‘discretionary income’, reflecting the amount remaining after the average UK household

© Centre for Economics and Business Research 2019

Asda Income TrackerReport: August 2019

Released: September 2019

Centre for Economics and

Business Research ltd

Unit 1, 4 Bath Street, London

EC1V 9DX

t 020 7324 2850

w www.cebr.com

M a k i n g B u s i n e s s S e n s e

Page 2: Asda Income Tracker - Walmart · 2019-09-27 · The Asda Income Tracker is a measure of ‘discretionary income’, reflecting the amount remaining after the average UK household

© Centre for Economics and Business Research 2019

Essential

Spending

£471 per

week

Asda Income Tracker – Key FiguresHeadlines

2

Total household

income

£818 per week

Taxes

£131 per

week

=

Average family spending power

£216 per week

-

-

Family

spending

power was

up by £14.00

a week year-

on-year

in August

(a 6.9%

annual

increase)

Page 3: Asda Income Tracker - Walmart · 2019-09-27 · The Asda Income Tracker is a measure of ‘discretionary income’, reflecting the amount remaining after the average UK household

© Centre for Economics and Business Research 2019

Surprise fall in inflation boosts family

spending power

• Family spending power increased by 6.9% in the year

to August 2019, faster than the 6.4% annual increase

measured in the previous month.

• This is the fastest growth rate since May 2016.

• In pound terms, the Income Tracker rose by £14.00

year-on-year in August.

• Income Tracker growth has benefitted from a number

of favourable trends benefitting UK households at the

moment. Wage growth has been high for months now

as persistent low unemployment has forced employers

to offer better pay.

• Additionally, inflation fell sharply in August which gave

a notable boost to family spending power in that

month. The annual rate of price growth hovered near

the Bank of England’s 2% target for most of the year

before it surprisingly fell to 1.7% in August.

Income Tracker Trends

Year-on-year change in Asda Income Tracker, £The Asda Income Tracker was £14.00 a week

higher in August 2019 than a year before

-£15

-£10

-£5

£0

£5

£10

£15

£20

3

Page 4: Asda Income Tracker - Walmart · 2019-09-27 · The Asda Income Tracker is a measure of ‘discretionary income’, reflecting the amount remaining after the average UK household

© Centre for Economics and Business Research 2019

Cost of living

The main factors affecting family costs in

August were:

• Inflation, as measured by the Consumer Price Index, fell

back to 1.7% in August, down from 2.1% in the previous

month. This is the lowest rate of inflation since December

2016.

• Rises in air fares were the largest upward contribution to

inflation, driven by the holiday season. These were more

than offset by downward contributions from recreational

and cultural goods and services, with computer games

exerting a particularly large drag on inflation.

• Inflation for clothing and footwear turned negative again in

August, after a short period of positive price growth in the

previous month. Shops competed for customers by

slashing prices during end of summer sales, leading to a

negative inflation rate of -0.9%.

• Vehicle fuel inflation, which has trended down since April

this year, also turned negative in August adding to the

downward pressure on inflation.

Inflation of selected goods, annual rate (LHS) and contribution

to headline inflation (RHS)

-0.2

0.0

0.2

0.4

0.6

-4%

-2%

0%

2%

4%

6%

8%

10%

12%

Rate of Inflation Contribution to inflation (in pp)

4

Inflation falls to a near three-year low

easing pressure on households

Vehicle fuel is a sub-category of Transport;

Gas and electricity are sub-categories of Housing & utilities

Page 5: Asda Income Tracker - Walmart · 2019-09-27 · The Asda Income Tracker is a measure of ‘discretionary income’, reflecting the amount remaining after the average UK household

© Centre for Economics and Business Research 2019

Strong labour market benefits working

households as income growth accelerates

Income Groups

Annual gross income growth (excl. bonuses)Highest income quintile sees annual gross income

growth of 3.8%

• The graph to the right compares the annual gross income

growth rates for different household income groups for

August 2019 and the same month a year earlier. Gross

income includes income from wages, self-employment,

investment, pensions and social security.

• Gross income growth accelerated for most income groups

between August 2018 and August 2019, with only the

lowest income group recording the same growth rate.

• Low unemployment and the fastest rates of nominal wage

growth in more than a decade have benefitted working

households the most.

• Meanwhile, the growth in social security and benefits has

fallen behind, leading to slower income increases for the

lowest income quintile.

5

Page 6: Asda Income Tracker - Walmart · 2019-09-27 · The Asda Income Tracker is a measure of ‘discretionary income’, reflecting the amount remaining after the average UK household

© Centre for Economics and Business Research 2019

£181(+2.4%)

£383(+2.8%)

£613(+3.3%)

£946(+3.6%)

£1,968(+3.8%)

£0

£500

£1,000

£1,500

£2,000

£2,500

Gross weekly income excluding bonuses by income quintile, August 2019, annual growth rates in brackets

Page 7: Asda Income Tracker - Walmart · 2019-09-27 · The Asda Income Tracker is a measure of ‘discretionary income’, reflecting the amount remaining after the average UK household

© Centre for Economics and Business Research 20197

Average weekly discretionary income by household

income group, August 2019, YoY growth in %

ASDA Income Tracker rises fastest for third income

quintile

• Nearly all households have seen robust growth in the

ASDA Income Tracker in August, with the strongest

increase recorded for the third income quintile at 8.1%.

• The second income quintile recorded the second-

fastest growth rate at 7.1%, followed by the fourth

quintile (6.5%) and the highest income group (5.8%).

• The cost of essential spending rose sharply in the

second quarter of the year as energy providers

increased prices for their most popular tariffs.

• The lowest income group is still feeling the

consequences of this, with their discretionary income

down 2.6% on the year. The drop in inflation in August

helped only slightly as it was largely driven by falls in

the recreation and culture category.

Income Groups

Middle-income households benefit most from

spending power increases in August

-£35

(-2.6%)

£34

(7.1%)

£95

(8.1%)

£225

(6.5%)

£687

(5.8%)

-£100

£-

£100

£200

£300

£400

£500

£600

£700

£800

Lowest

Income

Quintile

2nd

Quintile

3rd Quintile 4th Quntile Highest

Income

Quintile

Page 8: Asda Income Tracker - Walmart · 2019-09-27 · The Asda Income Tracker is a measure of ‘discretionary income’, reflecting the amount remaining after the average UK household

© Centre for Economics and Business Research 2019

Contact

Please find attached method notes and the tabulated date. Asda produces a

monthly Income Tracker report with a more comprehensive report every

quarter.

For press enquiries please contact:

Jessica Finlay, Senior Press Officer, Corporate Media Relations

[email protected] ; 0113 82 63369

For data enquiries please contact:

Kay Daniel Neufeld, Cebr Head of Macroeconomics

[email protected] ; 020 7324 2841

Appendix

8

Page 9: Asda Income Tracker - Walmart · 2019-09-27 · The Asda Income Tracker is a measure of ‘discretionary income’, reflecting the amount remaining after the average UK household

© Centre for Economics and Business Research 2019

Appendix

Page 10: Asda Income Tracker - Walmart · 2019-09-27 · The Asda Income Tracker is a measure of ‘discretionary income’, reflecting the amount remaining after the average UK household

© Centre for Economics and Business Research 2019

Monthly Asda Income TrackerAsda Income Tracker tables

Asda Income Tracker (LHS) Asda Income Tracker annual % change (RHS)

Figure 1: Asda Income Tracker and year-on-year change (excluding bonuses)

10

-15%

-10%

-5%

0%

5%

10%

15%

20%

£130

£140

£150

£160

£170

£180

£190

£200

£210

£220

£230

Ap

r-1

2

Au

g-1

2

De

c-1

2

Ap

r-1

3

Au

g-1

3

De

c-1

3

Ap

r-1

4

Au

g-1

4

De

c-1

4

Ap

r-1

5

Au

g-1

5

De

c-1

5

Ap

r-1

6

Au

g-1

6

De

c-1

6

Ap

r-1

7

Au

g-1

7

De

c-1

7

Ap

r-1

8

Au

g-1

8

De

c-1

8

Ap

r-1

9

Au

g-1

9

Page 11: Asda Income Tracker - Walmart · 2019-09-27 · The Asda Income Tracker is a measure of ‘discretionary income’, reflecting the amount remaining after the average UK household

© Centre for Economics and Business Research 2019

Monthly Asda Income Tracker

Month Income tracker Month Income tracker Month Income tracker Month Income tracker

Table 1: Average UK household Income Tracker, £ per week, current prices, excluding bonuses

Income trackerMonth

Asda Income Tracker tables

January 2015 £185 January 2016 £195 January 2017 £201 January 2018 £200 January 2019 £213

February 2015 £185 February 2016 £195 February 2017 £197 February 2018 £199 February 2019 £212

March 2015 £186 March 2016 £195 March 2017 £196 March 2018 £201 March 2019 £212

April 2015 £188 April 2016 £198 April 2017 £196 April 2018 £200 April 2019 £212

May 2015 £188 May 2016 £198 May 2017 £196 May 2018 £201 May 2019 £212

June 2015 £189 June 2016 £198 June 2017 £198 June 2018 £202 June 2019 £215

July 2015 £191 July 2016 £198 July 2017 £199 July 2018 £204 July 2019 £217

August 2015 £191 August 2016 £199 August 2017 £198 August 2018 £202 August 2019 £216

September 2015 £192 September 2016 £199September 2017 £197

September 2018 £204

October 2015 £193 October 2016 £199 October 2017 £198 October 2018 £205

November 2015 £193 November 2016 £200 November 2017 £197 November 2018 £206

December 2015 £193 December 2016 £198 December 2017 £196 December 2018 £208

2015 Average £190 2016 Average £198 2017 Average £197 2018 Average £203

11

NB: In June 2017, the ONS published revisions to the time series of its average

weekly earnings data, one of the inputs of the ASDA Income Tracker. The

values for the Income Tracker have been adjusted accordingly

Page 12: Asda Income Tracker - Walmart · 2019-09-27 · The Asda Income Tracker is a measure of ‘discretionary income’, reflecting the amount remaining after the average UK household

© Centre for Economics and Business Research 2019

Total household income for the United Kingdom is derived from the Living Costs

and Food Survey 2012 (released December 2013). This is updated on a monthly

basis using official statistics on average earnings, unemployment, social security

payments, interest rates and pension income. Earnings data from the Office for

National Statistics that is released in the month of the report refers to the previous

month. We forecast earnings data for the month of the report.

Taxes are subtracted from total household income to estimate the actual amount

that can be spent on goods and services, i.e. net income or disposable income.

The average amount of tax paid is calculated using the latest version of the Living

Costs and Food Survey. This is updated on a monthly basis using Office for

National Statistics data and Cebr modelling.

Method notesThe Asda Income Tracker is calculated from the following equations:

• Total household income minus taxes

equals net income

• Net income minus basic spend equals

Asda Income Tracker

Method notes

12

Page 13: Asda Income Tracker - Walmart · 2019-09-27 · The Asda Income Tracker is a measure of ‘discretionary income’, reflecting the amount remaining after the average UK household

© Centre for Economics and Business Research 2019

Method notes

Net income is calculated by deducting our tax estimate from our total household

income estimate.

Basic spend (cost of living) figures are updated using monthly consumer price

data and the trend growth rate in the volume of essential goods and services

purchased over the most recent ten year period. A full list of items constituting

basic (or ‘essential’) spending was created in collaboration between Asda and Cebr

when the Income Tracker concept was originally formed in 2008. This list is

available on request.

The Asda Income Tracker is a measure of ‘discretionary income’, reflecting the

amount remaining after the average UK household has had taxes subtracted from

their income and bought essential items such as: groceries, electricity, gas,

transport costs and mortgage interest payments or rent. The Income Tracker

measures the amount left over to spend on discretionary purchases such as

leisure and recreation goods and services.

These components are based on official

statistics and Cebr calculations.

Method notes

13

Page 14: Asda Income Tracker - Walmart · 2019-09-27 · The Asda Income Tracker is a measure of ‘discretionary income’, reflecting the amount remaining after the average UK household

© Centre for Economics and Business Research 2019

Disclaimer

This report was produced by the Centre for Economics and Business

Research (Cebr), an independent economics and business research

consultancy established in 1993 providing forecasts and advice to City

institutions, government departments, local authorities and numerous

blue-chip companies throughout Europe. The main contributors to this

report are Cebr economists Kay Neufeld and Nina Skero.

Whilst every effort has been made to ensure the accuracy of the

material in this report, the authors and Cebr will not be liable for any

loss or damages incurred through the use of this report.

London, September 2019

Disclaimer

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