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Top 10 Tips for Recruitment & Engagement
Adrien Lewis, Houston ’16Chair, Council on MembershipDanielle Bauer, CAEASDA Director of Membership
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Why
What
How
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ASDA Membership Stats• 20,000+ predoctoral members =>
90% market share• 45 chapters auto-bill vs. 20 recruited• 6 chapters = under 60% market
share• Nearly 2,000 predental members
and growing• Many low involvement chapters
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Membership Outreach Initiative• Purpose to increase membership
and involvement at chapters• Conference calls and visits with
chapters• Identify chapter challenges– Recruitment, administration, fundraising
• Share best practices of other chapters
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#1 – Know Your Why
• Elevator pitch• WIIFM – What’s In It For Me?• Share your personal story
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#2 – Start Early
• Hold membership drive or ASDA Fever Week early in school year
• Ask for time or money before other commitments come up
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#3 – Use All Available Resources• Materials sent
from ASDA national
• Chapter resources on website
• Info passed down from previous leader
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#4 – Target Events to Different Groups• Vary dates/times of events to meet
different schedules• Focus type of event on audience
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#5 – Repeat Messages
• Good rule of thumb – 3x a charm• Use different medium• Email, Facebook, posters, word of mouth
• Be consistent
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#6 – Demonstrate Value• Tangible vs. intangible benefits• Determine their motivation factor• Social, professional, advocacy, service
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#7 – Brand ASDA Chapter • ASDA chapter logo• Be visible at chapter activities and
events• Co-sponsor with other organizations
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#8 – Accurate Data
• Keep good records of members vs. non-members
• Maintain current contact information• Track involvement• “activity points”
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#9 – Involve Entire Board • Recruitment of new members and
volunteers is everyone’s job• Set goals for board and give rewards• Recruiting X number of members• Finding replacement for their position
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#10 – Be Creative
• Try different approaches• Keep an open mind to other’s ideas• What works for one doesn’t work for
all
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Great Ideas Webinar
• Virtual idea exchange on Nov. 20• Focus on fundraising, sponsorship
and vendor fairs• Proposals due Nov. 5• ASDAnet.org/chapter-training
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• Incentive for chapters– $500, $300 and $200– Presented at Gold Crown Awards Ceremony
• ASDA Predental Week – Feb. 8-14, 2015– ASDA chapters and predental clubs can participate– Incentives for predental clubs
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ASDA Fever!
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ASDA Fever!
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Why ASDA
Why
What
How
