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ASEAN SMEs: Scaling Up to Reach Business Success
“SMEs are to assume a greater role in the economy not only as an enabler but as a key driver of growth
as well as to achieve inclusive and balanced growth”
COUNTRY NUMBER OF
EMPLOYEES SALES/REVENUE ASSETS
CAPITAL
INVESTMENT
ASEAN
BRUNEI < 100
CAMBODIA < 100 < US$ 0.5 mil
INDONESIA < US$ 4.19 mil <US $0.84 mil
LAO PDR < 100 < US$ 0.12 mil < US$ 0.15 mil
MALAYSIA < 200 < US$ 15.22 mil (M)
MYANMAR < 200 US$ 0.10 mil
PHILIPPINES < 200 < US$ 2.23 mil
SINGAPORE < 200 ≤ US$ 79 mil
THAILAND < 200 ≤ US$ 6.13 mil
VIETNAM < 300 < US$ 4.79 mil
< 200
< 200
< 200
< 200
< 200
< 100
< 100
< 100
< 300
3
SME Definition Across ASEAN
key generators of employment and income
Important drivers of innovation and growth
Foundation & support in supply chain linkages
Strengthen resilience of the regional economy
Promote private sector-led growth
Employment
Total Establishments
GDP
Exports
Country Comparison
1. Economic Census 2011, Malaysia
2. ASEAN SME Policy Index (ERIA & OECD)
Source:
97.3%
32.5%
19%
57%
95-99%
23-58%
10-30%
43-97%
4
SMEs : The Backbone of the Economy
ASEAN SMEs : SNAPSHOT
GETTING TO NEW HEIGHTS
2015 ASEAN ECONOMIC
COMMUNITY (AEC)
Single Market and Production Base
Competitive Economic Region Equitable Economic
Development Integration into the Global Economy
ASEAN SMEs : AEC’s ECONOMY
MARKET SIZE
USD 2.3trillion
POPULATION
616million
AEC : ASPIRATIONS
Reducing development gap among ASEAN Member States
Promoting equitable and sustainable economic growth
Enhancing connectivity to establish a highly integrated ASEAN
10
MALAYSIA SME MASTERPLAN 2012-2020
Remove market barriers
and provide targeted
assistance to Potential high
growth firms
Providing total support in the
areas of bank guarantee,
financing, procurement,
talent, and mentoring
GLOCAL THINK
GLOBAL
ACT
LOCAL
Adaptation of a product or service
specifically to each locality or culture in
which it is sold.
Identifying Hidden Needs
Creating
BREAKTHROUGH Products
“The best way to predict the future is
to create it.” – Peter Drucker
2015 – Malaysia’s Chairmanship of ASEAN
ASEAN SME Showcase 2015
Page 19
“The eyes of the region and the world will be
on Malaysia in 2015, a historic date which will
see the establishment of the ASEAN
Community. It is the culmination of a five-
decade long effort of region-building.”
Dato' Sri Mohd Najib bin Tun Haji Abdul Razak Prime Minister of Malaysia
at the opening session of The National Colloquium on
Malaysia’s Chairmanship of ASEAN 2015 Kuala Lumpur, 8 April 2014
Mark your calendar on:
26 – 28 May 2015
The SHOWCASE
An avenue for face to face Business Matching Session between ASEAN SMEs and MNCs, GLCs and
Large Companies from ASEAN countries.
The CONFERENCE
6 Plenary Sessions 2 Days of
Power-packed Experience
1,000 Or more entrepreneurs, industry leaders and innovators to connect with
HIGHLIGHTS of the Event
11 February 2015 ASEAN SME Showcase 2015
Page 21
VENUE Halls 1 to 6, Ground Level, Kuala Lumpur Convention Centre
DATES 26 - 28 of May, 2015
OFFICIATED BY Dato' Sri Mohd Najib bin Tun Haji Abdul Razak The Prime Minister Of Malaysia
SHOWCASE 26 - 28 of May, 2015
BUSINESS MATCHING 26 - 28 of May, 2015
CONFERENCE 27 & 28 of May, 2015
OPENING CEREMONY 26 of May 2015, 10:00 a.m. Plenary Hall, Level 1 Kuala Lumpur Convention Centre
Business Matching: ASEAN Business XchanGe Platform
11 February 2015 ASEAN SME Showcase 2015
Page 22
The event’s Business Matching platform will enable the
ASEAN SME Community to:
Find trading and networking opportunities beyond borders offered by the region’s exciting and fast-growing economies
Explore regional opportunities and beyond into the
Global Arena
Business Matching: ASEAN Business XchanGe Platform
11 February 2015 ASEAN SME Showcase 2015
Page 23
√ Generating potential sales opportunities
√ Increasing number of new Business Partnerships through linkages
√ Enhancement of product knowledge & branding exposure
Outcomes
Forge strategic Business Partnerships with Large Companies
Spur the development of numerous business segments in the region.
Establish business relationships across the region contributing to economic growth.
Learn from participating corporations on “Business Tricks & Treats”.
Effects
To provide face-to-face Business Matching Sessions to facilitate linkages between SMEs in Malaysia and ASEAN
Aim
11 February 2015 ASEAN SME Showcase 2015
Page 24
To buy/ supply/ outsource
ASEAN Business XchanGe Platform
An avenue for face to face Business Matching Session between ASEAN SMEs and MNCs, GLCs and Large Companies from ASEAN countries.
OUTCOME • POTENTIAL SALES
• BRANDING EXPOSURE
• NEW BUSINESS PARTNERSHIPS
• IMPROVED DISTRIBUTION NETWORK
Business Matching: ASEAN Business XchanGe Platform
AEROSPACE
AUTOMOTIVE & RAIL
Invitations to MNCs, ASEAN GLCs and Large Companies
OIL & GAS
SHIP BUILDING & SHIP REPAIR SERVICES
ELECTRICAL & ENGINEERING
ASEAN SME Showcase 2015
RETAIL
HEALTHCARE
Page 25
Assistance Needed
ASEAN SME Showcase 2015
To promote the Business XchanGe Platform
To link us with GLCs and Large Companies in respective countries
To invite them to participate in the ASEAN Business XchanGe Platform
Page 26
The CONFERENCE
11 February 2015 ASEAN SME Showcase 2015
Page 27
Establish business relationships and strengthen economic relations
Opportunity for ASEAN SMEs to increase awareness and understanding of rules and regulations of doing business in
ASEAN member countries
Sharing of knowledge and experience by an impressive line-up of distinguished speakers from reputable organisations in
ASEAN
6 Plenary Sessions 2 Days of
Power-packed Experience
1,000 Or more entrepreneurs, industry leaders and innovators to connect with
The PROGRAMME
10 February 2015 ASEAN SME Showcase 2015
Page 28
OPENING DAY: 26 May 2015
Welcoming Remarks by Minister of International Trade and Industry, Malaysia
Special Address by the
Secretary-General of ASEAN
Opening Address by the Prime Minister Of Malaysia
Official Launch of
ASEAN SME Showcase & Conference 2015
Launch of ASEAN Business Community Portal
‘’ Conversation with ASEAN Ministers Responsible for SMEs’’
Cocktail Reception & Gala Dinner
DAY 1: 27 May 2015 Session 1: SMEs as an Economic Power in ASEAN
Session 2: Empowering SMEs through Technology
Session 3: Youth Entrepreneurs - the Future of ASEAN
Luncheon Power Talk - “Connecting ASEAN through Islamic Finance” by Tan Sri Dato’ Sri Dr. Zeti Akhtar Aziz, Governor of Bank Negara Malaysia
DAY 2: 28 May 2015 Session 4: Innovative and Inclusive Financing for MSMEs
Session 5: From Risk to Rich: The Brands that Made It!
Session 6: Innovation Gap in ASEAN: “Cashing in on Ideas”
Luncheon Power Talk - “Entrepreneurship through Passion or Profession?” by Mr. Jack Ma, Founder and Executive Chairman of Alibaba Group
Page 29
LIST OF SPEAKERS
Presenter : YBhg. Datuk Dr. Rebecca Fatima Sta Maria (Secretary General of MITI)
Moderator : Mr. Ted Tan (Deputy CEO of SPRING, Singapore)
Discussants: Mr Giuseppe Gramigna, Chief Economist, US Small Business Administration
: Dr. Wimonka Kosumas, Chair, ASEAN SME Working Group ( SMEWG )
: Dr. Dewi Motik Pramono, Advisory Council Representative, Indonesian Chamber of
Commerce and Industry
: Dr. Dionisius Narjoko, Economist, Economic Research Institute for ASEAN and East Asia ( ERIA )
SESSION 1 : SMEs as an economic Power in ASEAN
Presenter : Mr. Pawoot (Pom) Pongvitayapanu (Founder of TARAD.com)
Moderator : YBhg. Dato’ Yasmin Mahmood (CEO MDeC)
Discussants : Mr. Rahul Shingal, General Manager, PayPal Southeast Asia
: Mr. Matthew Driver, President of South East Asia, Mastercard
: Ms. Shiumei Lin (Vice President for Public Affairs UPS of Asia Pacific)
: Mr. Azmal Yahya, Chief Executive Officer, ACASIA Communication Sdn. Bhd.
SESSION 2 : Empowering SMEs Through Technology
10 February 2015
Page 30
Presenter : YB. Mr. Khairy Jamaluddin (Minister of Youth and Sports)
Moderator : YM Tengku Farith Rithaudden, Group CEO and Co-Founder, SKALI Group (Malaysia)
Discussants : Mr. Khailee Ng (Managing Partner, 500 Start-ups (Silicon Valley))
: Mr. Hendi Setiono (CEO of Pt. Baba Rafi Indonesia)
: Mr. Vishen Lakhiani, Founder and CEO of Mindvalley
SESSION 3 : Youth Entrepreneurs: the Future of ASEAN
Presenter : Dr. Hamid Alavi, President, Rock International Advisors Ltd., Former World Bank Consultant
Moderator : Mr. Raiyo Nariman (Former Vice President of MBAN)
Discussants : Mr. Ashish Dave (Venture Capitalist)
: Ms Qui Yun, Head of Corporate Finance, GrabTaxi
: Dr. Julius Ceasar Parrenas, ABAC Lead Staffer, APEC Business Advisory Council
SESSION 4 : Innovative and Inclusive Financing for MSMEs
LIST OF SPEAKERS
10 February 2015
Page 31
Presenter : YBhg. Dato’ Sri Shazalli Ramly, Chief Executive Officer, Celcom Axiata Berhad
Moderator : YBhg. Tan Sri Dato’ Dr. Mohd Munir Abdul Majid, ASEAN Business Advisory Council
Discussants : Mr. Jovian Mandagie, Chief Executive Officer, Jovian Mandagie Sdn Bhd
: Mr Edwin Keh, Chief Executive Officer, Hong Kong Research Institute of Textiles and Apparel (HKRITA)
: Ms Lilian Foo, Chief Operating Officer, Sakae Holdings Ltd.
: Ybhg. Dato’ Abdul Malik Abdullah, Founder and Managing Director, D’Tandoor Food Industries Sdn Bhd.
SESSION 5 : From Risk to Rich: The Brands that Made It!
Presenter : Dr. Viraj Perera (CEO of PlatCom Ventures Sdn Bhd)
Moderator : Dr. Paul Vandenberg, Senior Economist, Asian Development Bank Institute
Discussants : Dr. Mahender Singh, CEO & Rector, Malaysia Institute for Supply
Chain Innovation (MISI)
: Mr. Lee Ching Wei, Co-Founder of iMoney
: Mr. Akinori Okazaki, Vice President of DENSO International Asia Co. Ltd.
SESSION 6 : Innovation Gap in ASEAN: “Cashing in on Ideas”
LIST OF SPEAKERS
10 February 2015
32
SPECIAL SESSIONS
• Luncheon Power Talk 1: Connecting ASEAN through Islamic Finance
Speaker : YBhg. Tan Sri Dato’ Sri Dr. Zeti Akhtar Aziz, Governor of Bank Negara
Malaysia – To be Confirmed
• Luncheon Power Talk 2: Entrepreneurship through Passion or Profession?
Speaker : Mr. Jack Ma, Founder and Executive Chairman of Alibaba Group
– To be Confirmed
10 February 2015
UK
US
KOREA
VIETNAM
THAILAND
SINGAPORE
MALAYSIA
JAPAN CHINA
CAMBODIA
LAO
BRUNEI
PHILIPPINES
INDIA
MYANMAR INDONESIA
Thank you www.smecorp.gov.my www.smeinfo.com.my 1-300-30-6000
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SME Corp. Malaysia
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