Ashish Maruti

8/17/2019 Ashish Maruti

1/21

A REPORT

ON

N2N LEASING

(COMPLETE FLEET SOLUTION)

By:

AASHISH TOMAR

Roll No-006 MBA

Maruti Suzuki India Limitd !MSIL"


2/21

SUMMER TRAINING REPORT SUBMITTED TOWARDS THE PARTIAL FULFILLMENT OF

MASTERS OF BUSINESS ADMINISTRATION

ON

N#N LEASIN$

SUBMITTED BY

Aa%&i%& Tomar

MBA

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SUBMITTED TO

Mr' SAMEER Sr'Mana(r Marktin(


3/21

DECLARATION BY CANDIDATE

I &r)y d*lar t&at t& di%%rtation ntitld +N#N LEASIN$ , i% an ori(inal and aut&nti* ork don

)y m .or t& /artial .ul.illmnt o. Masters of Busiess A!"iistratio *ondu*td undr t&

%u/r1i%ion o. Mr# Sa"eer !Mntor"'

I .urt&r d*lar t&at to t& )%t o. my knold( t& di%%rtation do% not *ontain any /art o. any ork

don /r1iou%ly and i% /urly (nuin and ori(inal to t& )%t o. my knold( &i*& &a% not )n

%u)mittd l%&r'

Aa%&i%& Tomar

Mana1 Ra*&na Intrnational 2ni1r%ity

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4/21

AC$NO%LEDGEMENT

A %u**%%.ul /ro3*t *an n1r ) /r/ard )y t& %in(ular ..ort o. t& /r%on to &om t& /ro3*t i%a%%i(nd )ut it al%o dmand% t& &l/ and (uardian%&i/ o. %om *on1r%ant /o/l'

I Aa%&i%& Tomar %tudnt o. Maa& Ra'a Iteratioa Ui&ersit*ould lik to 4/r%% myt&ank% .ulln%% to my /arnt% 5 .amily mm)r% &o &a1 *on%tantly %u//ortd 5 n*oura(d m in%&a/in( my *arr'

I tak t&i% o//ortunity to 4/r%% my d/ (ratitud to &i*& (a1 m t& o//ortunity to do t&i% /ro3*tin &i% %tmd or(anization MARUTI SU+U$I INDIA LIMITED'

I ould lik to t&ank to my intrnal Pro3*t $uid MR' Sa"eer (Maa,er- Mar.eti,/ MSIL) &orally &l/d m a lot )y (i1in( t&ir /r*iou% tim and 1alua)l %u((%tion .or *on%olidatin( t& data /r%nt t& .indin(% and *om/lt t& /ro3*t in it% )%t /o%%i)l mannr'

I ould lik to t&ank my a*ulty (uid MR' MADAN (PASCO) &o (a1 &i% 1alua)l (uidan*t&rou(&out t& trainin( /riod'

I ould

lik to t&ank all t& r%/ondnt% it&out t& *oo/ration o. &o% my %tudy ould not &a1 )n /o%%i)l'7it& /ro.ound %n% o. (ratitud I a*knold( my %in*r t&ank% to all o. my .rind% and .amily .ort&i% kind o. *on%idration I am )&oldn to t&m in a %/*ial ma%ur'

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5/21

Ta0e of Cotets

8ontnt% Pa( No

9' E4*uti1 %ummary''';#' Introdu*tion'99

#'9 >' Titl o. Pro3*t '''9?@' An o1r1i on la%in(6' S*nario:*urrnt 5 *&an(in(?' O//ortunity';' Bu%in%% o)3*ti1''''

E1ECUTIE SUMMARY

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6/21

I Aasis To"ar &ad )n (i1n an o//ortunity to ork in Maruti Suzuki India Ltd' in Marktin(

and %al% /artmnt &i*& &a% )n an nri*&in( 4/rin* at )ot& t& /r%onal and t& a*admi*

l1l'

Maruti Suzuki India Ltd !.ormrly Maruti 2dyo( Ltd" i% India% lar(%t /a%%n(r *ar *om/any

a**ountin( .or o1r >0 /r *nt o. t& dom%ti* *ar markt' T& *om/any o..r% .ull ran( o. *ar% .romntry l1l Maruti ;00 5 Alto to %tyli%& &at*&)a*k Ritz 8lrio Si.t 7a(on R E%tilo and %dan%Cir SD> and S/ort% 2tility 1&i*l $rand itara' T& *om/any i% a %u)%idiary o. Suzuki Motor 8or/oration o. Fa/an' T& *om/any i% n(a(d in t& )u%in%% o. manu.a*turin( /ur*&a% and %al o. motor 1&i*l% and %/ar /art% !automo)il%"' T& ot&r a*ti1iti% o. t& *om/any in*lud .a*ilitation o. /r-ond *ar %al% .lt mana(mnt and *ar .inan*in(' T&y &a1 to /lant% on i% lo*atd at Palam$ur(aon Road $ur(aon Haryana and on lo*atd at Man%ar Indu%trial Ton $ur(aon Haryana'

'

2# INTRODUCTION

T& automoti1 indu%try in India i% on o. t& lar(%t markt% in t& orld' T& automoti1 %*tor i% a

1ital %*tor .or any d1lo/d *onomy' It dri1% u/%tram indu%tri% lik %tl iron aluminum ru))r

/la%ti*% (la%% and l*troni*% and don%tram indu%tri% lik ad1rti%in( and marktin( tran%/ort and

in%uran*' It &ad /r1iou%ly )n on o. t& .a%t%t (roin( markt% (lo)ally )ut i% *urrntly

4/rin*in( .lat or n(ati1 (rot& rat%' IndiaG% /a%%n(r *ar and *ommr*ial 1&i*l manu.a*turin(

indu%try i% t& %i4t& lar(%t in t& orld it& an annual /rodu*tion o. mor t&an 9';9 million unit% in

#09=' A**ordin( to r*nt r/ort% India o1r Brazil and )*am t& %i4t& lar(%t /rodu*r in t& orld

!)atin( %u*& old and n auto makr% a% Bl(ium 2nitd


7/21

Automo)il Manu.a*turr% annual 1&i*l %al% ar /ro3*td to in*ra% to > million )y #09@ no

lon(r @ million a% /r1iou%ly /ro3*td' T& ma3ority o. IndiaG% *ar manu.a*turin( indu%try i% )a%d on

t&r *lu%tr% in t& %out& %t and nort&' T& %out&rn *lu%tr *on%i%tin( o. 8&nnai i% t& )i((%t it&

=@K o. t& r1nu %&ar' T& %trn &u) nar Mum)ai and Pun *ontri)ut% to ==K o. t& markt and

t& nort&rn *lu%tr around t& National 8a/ital R(ion *ontri)ut% =#K' 8&nnai &ou%% t& India

o/ration% o. ord Hyundai Rnault Mit%u)i%&i Ni%%an BM7 Hindu%tan Motor% aimlr Mini and

at%un' 8&nnai a**ount% .or 60K o. t& *ountryG% automoti1 4/ort%' $ur(aon and Man%ar in

Haryana .orm t& nort&rn *lu%tr &r t& *ountryG% lar(%t *ar manu.a*turr Maruti Suzuki i% )a%d'

T& 8&akan *orridor nar Pun Ma&ara%&tra i% t& %trn *lu%tr it& *om/ani% lik $nral Motor%

olk%a(n Skoda Ma&indra and Ma&indra Tata Motor% Mr*d% Bnz Land Ro1r Fa(uar

8ar%iat and or* Motor% &a1in( a%%m)ly /lant% in t& ara' Na%&ik &a% a ma3or )a% o. Ma&indra

and Ma&indra it& a S2 a%%m)ly unit and an En(in a%%m)ly unit' Auran(a)ad it& Audi Skoda

and olk%a(n al%o .orm% /art o. t& %trn *lu%tr' Anot&r mr(in( *lu%tr% i% in t& %tat o.

$u3arat it& manu.a*turin( .a*ility o. $nral Motor% in Halol and .urt&r /lannd .or Tata Nano at

t&ir /lant in Sanand ord Maruti Suzuki and Pu(ot- 8itron /lant% ar al%o %t to *om u/ in $u3arat'00 t&ou%and'

2#3 $e* Statisti's4

T& auto indu%try /rodu*d a total 9';9 million 1&i*l% in*ludin( /a%%n(r 1&i*l% *ommr*ial

1&i*l% t&r &lr% and to &lr% in )ruary #09> a% a(ain%t 9'?= million in )ruary #09=

r(i%trin( a (rot& o. >'>9 /r *nt o1r t& %am mont& la%t yar' T& in*ra% *ontinu% to ) on

a**ount o. (rot& in to &lr% /rodu*tion' Moro1r t& o1rall dom%ti* %al% durin( A/ril

)ruary #09> (r mar(inally )y #'6; /r *nt o1r t& %am /riod la%t yar'

T& /a%%n(r 1&i*l% /rodu*tion in India i% 4/*td to ra*& 90 million unit% )y #0#0#9' T&indu%try i% %timatd to (ro at a *om/ound annual (rot& rat !8A$R" o. 9= /r *nt durin( #09#

#0#9' In addition t& indu%try i% /ro3*td to tou*& 2SJ =0 )illion )y #0#0#9 a**ordin( to data .rom

Automoti1 8om/onnt Manu.a*turr%G A%%o*iation !A8MA"'

T& *umulati1 .ori(n dir*t in1%tmnt !I" in.lo% into t& Indian automo)il indu%try durin( t&

/riod A/ril #000 to Fanuary #09> a% r*ordd at 2SJ =>> million an in*ra% o. > /r *nt to t&

total I in.lo% in trm% o. 2SJ a**ordin( to data /u)li%&d )y /artmnt o. Indu%trial Poli*y and

Promotion !IPP" $o1rnmnt o. India'

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8/21

T& o1rall automo)il 4/ort% (r )y 6'= /r *nt durin( A/ril)ruary #09>' Pa%%n(r 1&i*l%

t&r &lr% and to &lr% r(i%trd (rot& at 6'>> /r *nt 96'>0 /r *nt and @'>9 /r *nt

r%/*ti1ly *om/ard to t& %am /riod la%t yar'

2#2 Curret S'eario4

T& Indian Automo)il Indu%try i% manu.a*turin( o1r 99 million 1&i*l% and 4/ortin( a)out 9'@million 1ry yar' T& dominant /rodu*t% o. t& indu%try ar to &lr% it& a markt %&ar o. o1r?@K and /a%%n(r *ar% it& a markt %&ar o. a)out 96K' 8ommr*ial 1&i*l% and t&r &lr%%&ar a)out K o. t& markt )tn t&m' A)out 9K o. t& 1&i*l% %old ar u%d )y &ou%&old% andonly a)out K .or *ommr*ial /ur/o%%' T& indu%try &a% attaind a turno1r o. mor t&an 2S =@ )illion and /ro1id% dir*t and indir*t m/loymnt to o1r 9= million /o/l'T& %u//ly *&ain o. t&i% indu%try in India i% 1ry %imilar to t& %u//ly *&ain o. t& automoti1 indu%tryin Euro/ and Amri*a' T&i% may /r%nt it% on %t o. o//ortuniti% and t&rat%' T& ordr% o. t&indu%try ari% .rom t& )ottom o. t& %u//ly *&ain i'' .rom t& *on%umr% and (o% t&rou(& t&automakr% and *lim)% u/ until t& t&ird tir %u//lir%' Ho1r t& /rodu*t% a% *&annld in 1ry

traditional automoti1 indu%try .lo .rom t& to/ o. t& %u//ly *&ain to ra*& t& *on%umr%'Intr%tin(ly t& l1l o. trad 4/ort% in t&i% %*tor in India &a% )n mdium and im/ort% &a1 )nlo' Ho1r t&i% i% ra/idly *&an(in( and )ot& 4/ort% and im/ort% ar in*ra%in(' T& dmanddtrminant% o. t& indu%try ar .a*tor% lik a..orda)ility /rodu*t inno1ation in.ra%tru*tur and /ri* o. .ul' Al%o t& )a%i% o. *om/tition i% t& %*tor i% &i(& and in*ra%in( and t& li. *y*l %ta( i% (rot&'7it& a ra/idly (roin( middl *la%% all t& ad1anta(% o. t&i% %*tor in India ar yt to ) l1ra(d' Not t&at it& a &i(& *o%t o. d1lo/in( /rodu*tion .a*iliti% limitd a**%%i)ility to n t*&nolo(yand %oarin( *om/tition t& )arrir% to ntr t& Indian Automoti1 %*tor ar &i(& and t&% )arrir%ar %tudy' On t& ot&r &and India &a% a ll-d1lo/d ta4 %tru*tur' T& /or to l1y ta4% andduti% i% di%tri)utd amon( t& t&r tir% o. $o1rnmnt' T& *o%t %tru*tur o. t& indu%try i% .airlytraditional )ut t& /ro.ita)ility o. motor 1&i*l manu.a*turr% &a% )n ri%in( o1r t& /a%t .i1 yar%'

Ma3or /layr% lik Tata Motor% and Maruti Suzuki &a1 matrial *o%t o. a)out ;0K )ut ar r*ordin( /ro.it% a.tr ta4 o. a)out 6K to 99K'

T& l1l o. t*&nolo(y *&an( in t& Motor 1&i*l Indu%try &a% )n &i(& )ut t& rat o. *&an( int*&nolo(y &a% )n mdium' In1%tmnt in t& t*&nolo(y )y t& /rodu*r% &a% )n &i(&' Sy%tm-%u//lir% o. int(ratd *om/onnt% and %u)-%y%tm% &a1 )*om t& ordr o. t& day' Ho1r .urt&rin1%tmnt in n t*&nolo(i% ill &l/ t& indu%try ) mor *om/titi1' O1r t& /a%t . yar% t&indu%try &a% )n 1olatil' 8urrntly IndiaG% in*ra%in( /r *a/ita di%/o%a)l in*om &i*& i% 4/*tdto ri% )y 906K )y #09@ and (rot& in 4/ort% i% /layin( a ma3or rol in t& ri% and *om/titi1n%% o.t& indu%try'

Tata Motor% i% ladin( t& *ommr*ial 1&i*l %(mnt it& a markt %&ar o. a)out 6>K' MarutiSuzuki i% ladin( t& /a%%n(r 1&i*l %(mnt it& a markt %&ar o. >6K' Hyundai Motor India andMa&indra and Ma&indra ar .o*u%in( 4/andin( t&ir .oot/rint in t& o1r%a% markt' Hro HondaMotor% i% o**u/yin( o1r >9K and %&arin( #6K o. t& to &lr markt in India it& Ba3a3 Auto'Ba3a3 Auto in it%l. i% o**u/yin( a)out @;K o. t& t&r &lr markt'8on%umr% ar 1ry im/ortant .or t& %ur1i1al o. t& Motor &i*l manu.a*turin( indu%try' In #00;-0*u%tomr %ntimnt dro//d &i*& )urnd on t& au(mntation in dmand o. *ar%' Stl i% t& ma3or in/ut u%d )y manu.a*turr% and t& ri% in /ri* o. %tl i% /uttin( a *o%t /r%%ur on manu.a*turr% and

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9/21

*o%t i% (ttin( tran%.rrd to t& nd *on%umr' T& /ri* o. oil and /trol a..*t t& dri1in( &a)it% o. *on%umr% and t& ty/ o. *ar t&y )uy'T& ky to %u**%% in t& indu%try i% to im/ro1 la)or /rodu*ti1ity la)or .l4i)ility and *a/ital..i*in*y' Ha1in( uality man/or in.ra%tru*tur im/ro1mnt% and ra matrial a1aila)ility al%o /lay a ma3or rol' A**%% to lat%t and mo%t ..i*int t*&nolo(y and t*&niu% ill )rin( *om/titi1

ad1anta( to t& ma3or /layr%' 2tilizin( manu.a*turin( /lant% to o/timum l1l and undr%tandin(im/li*ation% .rom t& (o1rnmnt /oli*i% ar t& %%ntial% in t& Automoti1 Indu%try o. India'

Bot& Indu%try and Indian $o1rnmnt ar o)li(d to intr1n t& Indian Automoti1 indu%try' T&Indian (o1rnmnt %&ould .a*ilitat in.ra%tru*tur *ration *rat .a1ora)l and /rdi*ta)l )u%in%%n1ironmnt attra*t in1%tmnt and /romot r%ar*& and d1lo/mnt t& rol o. Indu%try ill /rimarily ) in d%i(nin( and manu.a*turin( /rodu*t% o. orld-*la%% uality %ta)li%&in( *o%t*om/titi1n%% and im/ro1in( /rodu*ti1ity in la)or and in *a/ital' 7it& a *om)ind ..ort t& IndianAutomoti1 indu%try ill mr( a% t& d%tination o. *&oi* in t& orld .or d%i(n and manu.a*turin(o. automo)il%'

2#5 I!ustr* Perfor"a'e 4

T& o1rall (rot& in dom%ti* %al% durin( A/ril-Mar*& #09= a% #'69 /r*nt o1r t& %am /riodla%t yar' 7&il in Mar*& #09= o1rall %al% .ll )y !-" ?'?6 /r*nt o1r Mar*& #09#'Pa%%n(r &i*l% %(mnt (r at #'9@ /r*nt durin( A/ril-Mar*& #09= o1r %am /riod la%t yar'Pa%%n(r *ar% d*lind )y !-" 6'6 /r*nt 2tility &i*l% (r )y @#'#0 /r*nt and an% (r only )y 9'0; /r*nt durin( A/ril-Mar*& #09= a% *om/ard to t& %am /riod la%t yar' Ho1r in Mar*&#09= /a%%n(r *ar %al% .urt&r d*lind )y !-" ##'@9 /r*nt o1r Mar*& #09#' Total /a%%n(r1&i*l% %al% al%o d*lind )y !-" 9='09/r*nt in Mar*& #09= o1r %am mont& la%t yar'

Auto"oti&e Custers i I!ia4

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10/21

i(ur #'9 Automoti1 *lu%tr in India

T& manu.a*turin( /lant% o. auto-*om/onnt% /layr% in India ar u%ually lo*atd nar t& OEM*u%tomr%' A)o1 i(ur t&r.or al%o indi*at% t& ma3or auto *lu%tr% in India' A% %n .rom t&.i(ur t& automoti1 *lu%tr% in India ar idly %/rad and it& a *rtain %tat &a1in( t& lad inattra*tin( auto in1%tmnt%'

T& di..rn* t&at t&% %tat% mak% .rom )in( a *lu%tr %it ar : E4i%tin( /ool o. %/*ializd and %killd ork.or*

Pro1id% a d/ and %/*ializd %u//lir )a%

Pr.rrd a**%% to 4tn%i1 markt

Su//orti1 %tat (o1rnmnt /oli*i%

2#6 Se,"ets of Auto"o0ies I!ustr*

A =-million &u( indu%try *annot ) d1oid o. %om *la%%i*al %(mntization' IndiaG% /a%%n(r *arindu%try i% )rokn don into multi/l %(mnt%' T&i% i% don .or a% o. undr%tandin( and im/ro1d*om/tition amon( manu.a*turr% to (t )i((r /i% o. /arti*ular %(mnt%' T& Indian automo)ilmarkt *an ) di1idd into %1ral %(mnt% 1iz' to &lr%!motor*y*l% (ard and un(ard%*ootr% and mo/d% " t&r &lr% *ommr*ial 1&i*l% !li(&t mdium and &a1y" /a%%n(r *ar%utility 1&i*l%!2G%" and tra*tor%' T&i% *la%%i.i*ation i% mad )y t& SIAM and i% .ollod orldid'So*ity o. Indian Automo)il Manu.a*turr% !SIAM" i% t& a/4 Indu%try )ody r/r%ntin( >6 ladin(1&i*l and 1&i*ular n(in manu.a*turr% in India' SIAM i% an im/ortant *&annl o. *ommuni*ation.or t& Automo)il Indu%try it& t& $o1rnmnt National and Intrnational or(anization%'

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11/21

Out o. t&% a*& indi1idual %(mnt &a% )n .urt&r %u)-%(mntd into 1ariou% *at(ori% -it&r ont& )a%i% o. ln(t& /ri* or n(in /or' IndiaG% /a%%n(r *ar indu%try i% )rokn don into multi/l%(mnt%'

Source: ACMA, India

3# MARUTI SU+U$I O&er&ie74

Maruti Suzuki India Limitd !*ommonly r.rrd to a% Maruti and .ormrly knon a% Maruti 2dyo(

Limitd i% an automo)il manu.a*turr in India' It i% a %u)%idiary o. Fa/an% automo)il and

motor*y*l manu.a*turr Suzuki' A% o. No1m)r #09# it &ad a markt %&ar o. =?K o. t& Indian

/a%%n(r *ar markt'

Alt&ou(& t& Indian *ar indu%try a% %ta)li%&d in t& lat .orti% t&r a% littl (rot& or t*&ni*al /ro(r%% a% /a%%n(r *ar% r (i1n 1ry lo /riority in t& %*&m o. 8ntralizd E*onomi*

Plannin(' In t& 9;0% t& *ar indu%try a% undr(oin( t*&nolo(i*al %ta(nation and a% *&ara*trizd

)y lo /rodu*tion 1olum% &i(& *o%t and lo /rodu*ti1ity' T& *on%umr &ad 1ry littl (rot& and t&

markt a% %llin( 3u%t around =0000 *ar% /r yar'

T&r a% a *lar nd to /ro1id a *o%t ..*ti1 rlia)l and uality *ar to t& *u%tomr%' Maruti

Suzuki India Limitd a% in*or/oratd in %u*& a %*nario a% a .ully ond $o1rnmnt 8om/any on

)ruary #> 9;9 it& a r%ol1 to )rin( a)out 4/an%ion and t*&nolo(i*al modrnization o. t&

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http://www.acmainfo.com/http://www.acmainfo.com/


12/21

automo)il %*tor' T& MSIL &n %tard a% ntru%td it& t& ta%k o. a*&i1in( t& .olloin( /oli*y

o)3*ti1%:

Modrnization o. Indian Automo)il Indu%try

Produ*tion o. &i*l% in lar( 1olum% &i*& a% n*%%ary .or *onomi* (rot&' Produ*tion o. ul-..i*int 1&i*l% to *on%r1 %*ar* r%our*%'

8&oi* o. /rodu*t and *olla)orator to a*&i1 t& a)o1 o)3*ti1% on o. t& .ormo%t ta%k% ).or'

Maruti Suzuki India Limitd a% to dtrmin t& mo%t %uita)l /rodu*t mi4 and to %l*t t& mo%t

%uita)l .ori(n /artnr &o ould ) illin( to a**/t MSIL % ruirmnt% in trm% o. /rodu*t mi4

t*&nolo(y tran%.r and uality /arti*i/ation and &ad t& ruird t*&nolo(i*al 4/rti% and

4/rin* in /rodu*in( &i(& uality rlia)l and .ul ..i*int 1&i*l%'

A.tr 4tn%i1 di%*u%%ion it& %1ral ma3or Euro/an and Fa/an% *ar manu.a*turr% M2L *&o%Suzuki Motor 8or/oration !SM8" &i*& .urt&r in*ra%d it% uity &oldin( to @0K in t& yar 9#

*on1rtin( Maruti Suzuki India Limitd into a Non-$o1rnmnt 8om/any it& a total Euity )a% o.

R% 9=##'# million'

A Li*n% and a Foint ntur A(rmnt a% %i(nd it& Suzuki Motor 8om/any o. Fa/an

in O8T' 9;# Markt ladr it& o1r >0K S&ar in om%ti* 8ar Markt E4/ortin( *ar% to o1r ?0

*ountri% around t& orld in*ludin( mo%t ad1an* 7%trn Euro/an Markt%' Maruti &a% r1olutionizd t& Indian Automo)il and 8om/onnt Indu%try and &a% %t

%tandard% in uality o. /rodu*t% and %r1i*'

2# Statisti'a ie7 of te I!ustr*4

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#090-99 #099-9# #09#-9= #09=-9>!"

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!!"

>>'38#6 39#5 4#3

55#6#4 6!#5 58#7

COMPT.

MSIL

i( >'9: O1rall %tati%ti*al 1i o. MSIL a(ain%t *om/tition

rom t& Pa%t r*ord %&t t& %al% o. MSIL !Maruti Suzuki India Limitd" ar tra*kd a(ain%t it%

8OMPT' !i'' 8om/tition Markt"' T& %al% .i(ur o. MSIL i% no in t& in*ra%in( /&a% it& t&

laun*& o. it% n /rodu*t% and du to t& in*ra%d no o. Maruti *rti.id Sr1i* Station%

Ma$%&' I()&a**e+ ,a-a.'&'e) /

PLANT 3!!0!!! %('&) PLANT 2 3!!0!!! %('&) PALNT 3 3!!0!!! %('&) PLANT 4 2!!0!!! %('&) PLANT 5 5!0!!! %('&)

3 | P a g e

i( >'=: Stati%ti*al 1i o. A# %(mnt


14/21

Titl O. t& Pro3*t:

“N2NLEASING

” Pro8e't O08e'ti&es4

ST2IN$ ABO2T N#N LEASIN$(Week 1-2)

oin( di..rnt 1i%it% !do*tor Bu%in%% man t*" t&o% &o mak )alan* %&t !SME"(Week 3-4)

Tar(t and a*&i1mnt %tudin( *iaz *u%tomr /ro.ilin( (Week 5-6)

%9AT IS A LEASE:

• A ty/ o. .inan*in( in &i*& a n 1&i*l i% takn on la% .or .i4d trm !#-@ yar%"

• La% rntalEMI i% *al*ulat on an %timatd markt 1alu 4/*td at t& nd o. t&

la% '

• lt mana(mnt /art o. la% rntal in*lud% *o%t o. %r1i*% 1iz' In%uran*

maintnan* 5 R/air% and ot&r 1alu-addd %r1i*

• 8u%tomr /ay% .i4d mont&ly la% rntal% and i% in%ulatd a(ain%t any un4/*td

4/n%% durin( t& la%'

• At t& nd o. la% t& *ar i% rturnd )a*k to t& la% *om/any '

4 | P a g e


15/21

%9AT IT MEANS FOR AMARUTI CUSTOMER:

900K 4-%&oroom .undin(

Ma4imum ta4 )n.it on la% rntal

Ri%k *o1ra( .or r%al and maintnan*

2% and rturn /ay .or u%

8o%t ..i*int .or )u%in%%

Sin(l mont&ly /aymnt

5 | P a g e


16/21

SCENARIO4 CURRENT ;C9ANGING

Go0a &ie7 < SME Mar.et

REASONS FOR SLO% GRO%T9 OF LEASE IN INDIA

Limitd aarn%% o. la%in( o. *on*/t and it% )n.it% not nou(& .t on %trt'

La% /rodu*t not a1aila)l .or ma%% markt R%tri*td only to lar( *or/orat% in mtro%'

INDIA 4 C9ANGING SCENARIO

runt *ar laun*&% ladin( to in*ra%d *&oi* amon(%t )uyr%

Rdu*in( a1ra( a( o. *ar )uyr in india

Attra*ti1 *ar 4*&an( %*&m% (i1in( )oo%t to n *ar %al%

Multi/l *ar /r .amily'

FOR CUSTOMER SEGMENTS4 SMEs=SELF EMPLOYED=CORPORATES

Increasing fnancial literacy and importance o healthier balance

sheets

L11 1$ .1(e('e(.e Ea)e 1 )'(g*e W'(+1 S1*%&'1( F1$ F*ee&

S'-*'e+ B%+ge&'(g S'(g*e 1(&*: '(1'.e

I%('&: $1 e'.*e $e*a&e+ $') ;Ma'(&e(a(.e0 Re)a*e<

CURRENT LEASING APPLICATIONS

Leasi, is >re!o"iat* use! 0* foo7i, se,"ets4

• Multinational *om/ani%

• Lar( Indian 8or/orat Hou%%

6 | P a g e


17/21

• Pu)li* S*tor 2ndr%tandin(%

To meet their vehicle needs for:

•

Snior E4*uti1%

• Tool .or Trad 5 Bu%in%% &i*l%

• Lo(i%ti*!$ood% and Po/l Mo1mnt"

Mar.et O>>ortuit*4 A I!ia

SMEs

;0000 Small and mdium .irm% r(i%trd it& MSME%

Total MSME%!unr(i%trd": >'@ *r

SELF EMPLOYED PROFESSIONALS

o*tor% # La* *lini*%

8&artrd A**ountant% 9'# La* 8A irm%

Ar*&it*t% >0 < %i(n irm%

CORPORATES ; PSUs

8or/orat @000 BSENSE li%td

PS2% #>0 8ntral PS2%

MSIL OB?ECTIES

Creati, 'usto"ers for ife@

• En*oura( u% 5 rturn

• $nrat r/at %al%

uait* E>erie'e for Custo"er

• 8u%tomr in%i(&t- ral tim MIS to im/ro1

• 8u%tomr %ati%.a*tion

First "o&er A!&ata,e

7 | P a g e


18/21

• O//ortunity to raliz 1olum .rom a n %(mnt

• In*rmntal %al%

DEALER OB?ECTIES

8ratin( *u%tomr% .or li.

• 8a/ti1 )u%in%% .or 1&i*l in%uran* %r1i* and r/air% t&rou(& t& li. o. t& *ar

$nratin( In*rmntal Sal%

• Raliz 1olum .rom a n %(mnt and /rodu*t o..rin(

8om/tn*y )uildin(

•

$nrat %al% 1ia Out)ound Sal% !non-%&oroom"

STEPS FOR SUCCESS

o A*ti1 initiati1 to /romot a n 1&i*l a*ui%ition *on*/t

o Ado/tin( a di..rnt %al% a//roa*&

t on %trtG .or )ttr ra*&

o Introdu*in( attra*ti1 %*&m% .or la% *u%tomr%

o ir*t Marktin( initiati1% to *rat a %tron( lad /i/lin

DEALERS9IPS E1PECTATION

o 8om/titi1 la% /rodu*t &i*& i% )n.i*ial to *u%tomr

o Produ*t Sal% %u//ort Trainin( 5 &and &oldin(

o Halt&y mar(in% Su%taina)l r1nu modl

o POP matrial 5 )randin( R(ular a*ti1ity %u//ort

o Tar(t %ttin( 5 /r.orman* r1i In*nti1 %*&m%

DEALERS9IPS ROLE

o E4*ution o. MSILG% Marktin( Plan .or la%in(

o di*atd La%in( Tam% at dalr%&i/%

8 | P a g e


19/21

o 8oordination .or A(rmnt E4*ution *lo%ur o. %al%

o Rlation%&i/ mana(mnt it& *u%tomr t&rou(&out t& la% trm

o Po%t-%al% %u//ort a% /r a(rmnt %i(nd it& MSIL and La%in( Partnr

o En%ur r/at %al on )%t ..ort )a%i% at t& nd o. la%

ROLE OF MSIL

o Sl*t dalr%&i/% to *rat ntork .or la% o..rin(%

o Brin( on )oard la%in( 5 .lt mana(mnt 4/rti%

o Brand /romotion and d1lo/mnt o. marktin( *ollatral

o Trainin(

o

ir*t marktin( initiati1% to (nrat lad%

o Tar(t %ttin( 5 r1i%

o In*nti1% %*&m%

ROLE OF LEASE PARTNER

o O..r *om/titi1 la% /rodu*t

o Si(nin( o. SLA% it& dalr%&i/

o Pro1id *onta*t *ntr %u//ort to dalr %al% tam

o Maintain TAT !turn around tim" .or *rdit a//rai%al

o MLA !la% a(rmnt%" Si(nin( it& SME%

o Rla%in( o. PO 5 timly /aymnt% to dalr%&i/

SUPPORT FROM MSIL

o Strat(i* ti-u/% it& lo*al trad a(n*i%

o SME Lad% 1ia MSIL *u%tomr *onta*t *ntr

o Trainin( !5 R.r%&r Trainin(%" on La%in(

o Point-o.-Pur*&a% *ollatral 5 %al% )ro*&ur%

o Pr-*al*ulatd la% rat li%t%

o Su//ort on uri% rlatd to /rodu*t *rdit 1aluation la% rat% t*'

9 | P a g e


20/21

TARGET

o #@ SI8 /r mont& /r SE

o 0# MLA /r mont& /r SE

o 0@ 8ar dli1ri% /r mont& /r SE ! la% to SME%"

o 90 *ar dli1ri% /r mont& !rtail to SME%"

7HAT 7E 7ANT TO A8HIEEQ

To )*om markt ladr in *ar la%in( )y

Si(nin( #000 MLA%

Sllin( @000 *ar% t&rou(& la%in( /lu% ta//in( into B#* o//ortunity

Rlation%&i/ it& #0000 SME%

'' In yar 9

MSILs E1PECTATIONS

3# di*atd Man/or

Minimum 0# SE% it& @ yar% 4/rin*

Attra*ti1 in*nti1 %*&m%

#' E..*ti1 r/ortin( %tru*tur

• Tam r/ortin( to %al% mana(r $M

• $M to r/ort to 8EO on kly )a%i% on /ro(r%%

=' =60 (r Sr1i*% to 8u%tomr%

• Sal% %r1i* 1alu-addd %r1i*%

>' La% Hl/-%k% to ) %t-u/ at SME A%%o*iation

• Ti u/ it& lo*al a%%o*iation% BTL a*ti1iti%

2! | P a g e


21/21

@' Tar(t a*&i1mnt

• SI8 MLA rtail

%9AT IS A LEASE:

9' A ty/ o. .inan*in( in &i*& a n 1&i*l i% takn on la% .or a .i4d trm !#-@ yar%"

#' La% rntal EMI i% *al*ulatd on an %timatd markt 1alu 4/*td at t& nd o. t&la%

=' lt Mana(mt /art o. la% rntal in*lud% *o%t o. %r1i*% 1iz' In%uran* Maintnan* 5R/air% and ot&r 1alu addd %r1i1%

>' 8u%tomr /ay% .i4d mont&ly la% rntal% and i% in%ulatd a(ain%t any un4/*td 4/n%%durin( t& la%

@' At t& nd o. la% t& *ar i% turnd )a*k to t& la% *om/any

%9AT IT MEANS TO A MARUTI CUSTOMER:

9' 900K 4-%&oroom .undin(

#' Ma4imum ta4 )n.it on la% rntal%

=' Ri%k% *o1ra( .or r%al and maintnan*

>' 2% and Rturn Pay .or 2%

@' 8o%t ..i*int .or )u%in%%

6' Sin(l mont&ly /aymnt

Documents

Ashish Maruti