Ashish project

Hindustan Media Ventures Limited

EXECUTIVE

SUMMARY

Acharya’s Bangalore B-school Page 1


EXECUTIVE SUMMARY

The purpose of the dissertation was to find out the buyers behavior and customer satisfaction

towards Hindustan Times in the city of Muzaffarpur. The objective of the study was to

understand the buyer’s behavior and satisfaction towards price, quality and availability of

Hindustan Times in Muzaffarpur. The study also intended to find the various buying motives and

the customer’s awareness level and acceptance level of customers and their expectation from

Hindustan Times. The study will help the company to better position their products across

various customer segments and also in creating the awareness about the quality of the companies

various product line through effective advertisement.

The information was collected through a well structured questionnaire by a house hold survey,

the target respondents being anybody who is residing in Muzaffarpur and has use for newspaper..

The research design is descriptive in nature. The sampling technique used was convenience

sampling. The data collected through the questionnaire has been analyzed using statistical tools

such as percentage analysis. MS Excel has been used to analyze the data.

It was found by analyzing the date that there is strong brand awareness about Hindustan times.

The majority of the customers were found to be men and students at that. Availability of

newspaper in the early morning times has been found to be a major advantage.

The suggestion revolve around the findings and objective of the study the major suggestions

being introduction of value adding services like home delivery by the company itself and Also

added stress on advertisement is suggested to target the customers more effectively.



DEDICATED

TO

MY BELOVED PARENTS



CHAPTER: 1

INTRODUCTION



CONSUMER BEHAVIOR

consumer behavior is define as “ all psychological, social and physical behavior of potential

customer as they become aware of, evaluate, purchase, consume, tell others about the products

and services”.

Behavior is a minor in which everyone shows his or her image. It is a process of responding to

stimuli. Consumer behavior is to do with the activities of individuals in obtaining and using the

goods and services, it encompasses the decision making process that precedes and determines

purchases. It is the process whereby individuals decide whether, what, when, how and from

whom to purchase goods and services.

A consumer market can be defined as all the individuals and households who buy goods and

services for personal consumptions.

INTRODUCTION TO CONSUMER BEHAVIOR

Today’s markets are witnessing several changes in character and complexity at an incredible

pace. The last few decades have seen companies operating in a highly competitive environment.

In the present scenario each and every marketing activity revolves around the customers and the

economy is referred to as CONSUMER DRIVEN. It is the focal point of all business activities.

In the earlier stage of economic revolution, consumer had to accept what producer had produced

that is CAVEOT EMPTOR, which means buyer bewares. But today consumer dictates the

quality standers, the specification to the manufacturer to manufacture what they wants and

corporate strategies evolved around the consumer changing to CAVEOT VERDOR, that is seller

beware. Now the marketing managers have come to a conclusion that the best way to achieve

success is to serve and satisfy the consumer needs.



FACTORS INFLUENCING CONSUMER BEHA VIOR

This figure represents the major influences on consumer buying decisions. There are intra-

personal, inter-personal and many other environmental variables that affect consumer decision

making process. The inter-personal influences include family, social class, reference group,

cultural and financial status of an individual. The intra-personal variables include motivation,

perception, learning, attitudes and personality of the buyer.

EVOLUTION OF MARKETING

1. Barter System:

The goods are exchanged against goods, without any other medium of exchange like

money.

2. Production Orientation:

This was the stage where producers, instead of being concerned with the consumer

preferences, concentrating on the mass production of goods for the purpose of profit.

They cared very little about the customers.

3. Sales Orientation:

This stage witness major changes in all the spheres of economic life. The selling activity

becomes the dominating factor without any efforts for the satisfaction of the consumer

needs.

4. Marketing Orientation:

Customers’ importance was realized only as a means of disposing of goods produced.

Competition becomes stiffer. Aggressive advertising, personal selling large scale sales

promotion etc are used as tools to boost sales.

5. Consumer Orientation:

Under this stage only such products are brought forward to the markets which are capable

of satisfying the taste and expatiation of consumer and to satisfy customers.



6. Management Orientation:

The marketing function assumes the managerial role to coordinate all the interacting

businesses with the objectives of planning, promoting and distributing want – satisfying

products and service to the present and potential customers.

NEED FOR THE STUDY

An understanding of consumer behavior is essential in marketing planning and program. The

study of the consumer behavior will help the marketing managers to shape marketing strategies

suitable to consumers needs. Marketing activities start and ends with the consumers. Today the

competition is intense and the challenge before the marketers is to understand the diversity of

consumer behavior and offer goods and services accordingly. The marketers should also

constantly upgrade the consumers about their products by finding new dimensions.

The need to study consumer behavior is not only concern with what consumer buy? But with a

preview of:

Who buys products/ services?

How do they buy products or services?

Where do they buy them?

When do they buy them?

How often do they buy them?

Why do they buy them?

How often they use them?

Are they satisfied with the product?

These questions will help in understanding better what factors influence the decision making

process of consumers.

The ultimate success for any marketer will depend on how a consumer behaves and whether his/

her behavior is an indication of an acceptance of the products or services offered by the

company. But marketers are faced with the complex task of consumers who are not predictable.



Therefore it becomes very necessary to understand, analyze and evaluate the consumer behavior

and customer satisfaction in a systematic manner and act accordingly for existence.



MEANING OF RESEARCH

Research in common man’s language refers to a search for knowledge. One can defined research

as a scientific and systematic search foe pertinent to information on a specific topic. In fact,

research is an art off scientific investigation. It is actually a voyage of discovery. It is systematic

investigative study directed towards a more complete knowledge of the subject studied. Research

always starts with the question or a problem. It’s purpose is to find answers to questions through

the application of scientific method.

TYPES OF RESEARCH

Research can be classified into two broad category:

a. Descriptive research

b. Applied research

1. Descriptive research: descriptive research includes survey and a fact\ finding enquires of

different kinds. The major purpose of descriptive research is, description of the state of affaires

as it exits at present. The main characteristic of this method is that researcher has no control over

the variables. The researcher can only report what has happened or what happening.

2. Applied research: applied research aimed at finding a solution for immediate problem facing

the society or an industrial/ business organization. It specifies alternative solutions and possible

outcome of each alternative. Unlike basic research, is prompted by commercial consideration.

Survey research :

The most popular of all basic research methods is survey research. It involves developing a series

of questions on the subject to be researched. A relevant sample of individuals is chosen, they

complete the questionnaire, and their responses are analyzed. This kind of approach can be used

in a variety of situations that involve people and organization. For example: Asking people to

comment on how they feel about their job, how satisfied they are with their pay, the quality of

their working life, and a host of other items.

This study I have followed the survey research.



INDUSTRIAL BACKGROUND

A Brief History of Newspapers

The newspaper as we know it today is a product born of necessity, invention, the middle class,

democracy, free enterprise, and professional standards.

Pre-history "newspapers" were one-to-one in nature. The earliest variation

on a newspaper was a daily sheet published in 59 BC in Rome called Acta Diurna (Daily

Events), which Julius Caesar ordered posted throughout the city. The earliest known printed

newspaper was in Beijing in 748.

In 1451, Johannes Gütenberg uses a press to print an old German poem, and

two years later prints a 42-line Bible -- the significance being the mass production of print

products, ushering in an era of newspapers, magazines, and books. By 1500, the genesis of a

postal system can be seen in France, while book publishing becomes popular throughout Europe

and the first paper mill can be found (England).

Zeitung (newspaper) is a news report published in Germany in 1502, while

Trewe Encounter becomes the earliest known English-language news sheet in 1513. Germany's

Avisa Relation oder Zeitung, in 1609, is the first regularly published newspaper in Europe.

Forty-four years after the first newspaper in England, the Oxford Gazette is published, utilizing

double columns for the first time; the Oxford/London Gazette is considered the first true

newspaper. The first North American newspaper, Public Occurrences Both Foreign and

Domestic, was published in 1690 in Boston.

The 1700s was a century in which market elements were created that

encouraged the development of daily newspapers: rising literacy, the formation of nation-states,

a developing postal system, the proliferation of urban centers, a rising literary and philosophical

tradition emphasizing democratic involvement in government, and technologies that supported

newspaper production. In short, it was a great news century. The first daily newspaper was The

Daily Courant in London, 1702. In 1754, The Daily Advertiser in London uses the first four-



column format. France's first daily newspaper appears in 1777, Journal de Paris, while the first

United States daily was the Pennsylvania Packet in 1784.

The rise of the middle class transformed newspapers in the 1800s. A

penny (US$0.01) buys a New York newspaper in 1833, opening up the first mass market for

newspapers. In 1847, the telegraph is used as a business tool, transforming far-away stories. In

1873, an illustrated daily newspaper can be seen in New York. In 1878 the first full-page

newspaper advertisements appear, and in 1880 the first photographs are seen in newspapers,

using halftones.

With the basic technical groundwork for the modern newspaper in place by the late 19th century,

the story of newspapers in the 20th century was about professional development and adaptation

to changing consumer and media markets. The story also involved an evolving business model

that rode an ever-growing wave of mass-market advertising. Increased profitability and higher

revenues attracted publicly owned corporations interested in buying newspapers from

descendants of company founders, while simultaneously exposing newspapers to the whims of

cash- and profit-hungry stock mark

By 2000, newspapers were juggling priorities: fragmentation of news consumption,

fragmentation of advertising investments, the advantages and disadvantages of being a mass

medium, balancing the wants of the marketplace with the company's duty to provide the needs of

the marketplace, a journalistic backlash against industry changes, the sheer physicality of ink-on-

paper production and distribution versus digital distribution, increasing profit pressure

surrounding the core print product, and extension of the company's core brand into other profit

centers.



TIMES OF INDIA

THE HINDU

HINUS-TAN

TIMES

INDIAN EXPRESS

DECCAN CHRONI-

CLE

CIRCU-LATION(mm)

2.8 2.45 2.2 1.7 1.03

0.25

0.75

1.25

1.75

2.25

2.75

Chart Title

CIRCULATION(mm)

CIRCULATIONS OF TOP 5 INDIAN ENGLISH NEWSPAPERS

IN THE NEWSPAPER INDUSTRY, NOTHING CHANGES, AND EVERYTHING HAS TO CHANGE.


http://www.innovationsinnewspapers.com/index.php/2009/08/04/in-the-newspaper-industry-nothing-changes-and-everyting-has-to-change/

http://www.innovationsinnewspapers.com/index.php/2009/08/04/in-the-newspaper-industry-nothing-changes-and-everyting-has-to-change/


Print Media

India offers a promising market for the print media industry. The expected CAGR of 12 per cent

up to 2010 is a result of the increasing rate of literacy and thus the increase in the number of

people reading newspapers and magazines. Also, the demand for the latest events in the country

and the world is driving the newspaper industry growth. In 2010, the print media is expected to

reach Rs 19,500 crore from its present value of Rs 10,900 crore.

Current size: Rs 10,900 crore

Projected size by 2010: Rs 19,500 crore

CAGR: 12%

The bright future and the immense scope of the Indian print media have also aroused the

interest of foreign investors and recently the government has opened up the sector to foreign

investment. Foreign media has also shown interest in investing in Indian publications. The

revenues for India's newspaper market are generated from advertising and circulation. India's

growth rate in this segment is poised to be higher than the average rate of growth in the Asia-

Pacific region over the next four years.

Digital printing, new ways of promotion and distribution are the latest trends and content being

the focus of the print media industry. A few leaders in India in this segment are: Times of India

Group, Dainik Jagran, Lok satta, The Hindustan Times and The Hindu.



CHAPTER: 2

RESEARCH

AND

METHODOLOGY



MARKETING RESEARCH

The systematic and Objective process of gathering, recording and analyzing data for

aid in making business decision or finding solution of business problems.

The task of marketing (business) research is to generate accurate information for use

in decision making.

Research Objective

Research is a technique to find out the hidden truth which has not been discovered by applying

scientific procedure. Each research has its own focus. This is stated in terms of objectives or

purposes of conducting research. There must be an objective or purpose behind any research, the

research must proceed in such a systematic process so as to achieve the actual goal. Research

objectives might be as follows:

1.Service of H.T. MEDIA.

2.Customers satisfaction.

3.Customers response towards the service provided.

4.Customers trust for H.T.MEDIA.

5.Name and fame of H.T.MEDIA in the market.

Limitations of the Study

Research has its own limitations in its process to achieve the objective. Not even a single

research gives 100% accurate and perfect idea about market position, because of its limitations.

Research in business just gives a brief idea about the probable future of the business.

The limitations of the study may be as below;

The research is mainly based on the interviews of the customers.

The sample size taken for the study is only 100, which may not give an accurate result.

As the study is depending on the information from the different sources, the reliability

of study is depending on the reliability of information received.



As this branch is the regional head branch of H.T.MEDIA in BIHAR so less defect

and demerits might be found out.

Research Design

The basic types of research are as follows;

A. Descriptive v/s Analytical

Descriptive research includes surveys and fact-finding enquiries of different kinds. In analytical

research, the researcher has to use facts or information already available, and analyze that to

make a critical evaluation of the material.

B. Applied v/s Fundamental

Applied research aims at finding a solution or an immediate problem facing a society or an

industrial/business organization. While, fundamental research is mainly concerned with

generalizations and with the formulation of a theory.

C. Quantitative v/s Qualitative

Quantitative research is based on the measurement of quantity or amount. It is applicable to

phenomena that can be expressed in terms of quantity. On the other hand, Qualitative research is

concerned with qualitative phenomenon relating to or involving quality or kind.

D. Conceptual vs. Empirical

Conceptual research is that related to some abstract ideas or theory. It is generally used by

philosophers and thinkers to develop new concepts or to reinterpret existing ones. Empirical

research relies on experience or observation alone, often without due regard for system and

theory.

Research design is only the frame work. It is like a blue print that of a house designed by an

architect. Out of all the above research design, I considered “Descriptive Research”, as, it only

includes survey of people & by such research I can know about the feedback and response of the

customers. This method of research will help me to know about the loyal customers of



H.T.MEDIA (HINDUSTAN TIMES P.V.T LTD.). As it is a print media so its customers dealing

and customers satisfaction can be well understood by this research.

Sampling Design:-

It is impossible to do the research with the whole universe. As we know that it is not feasible to

go for population survey because of the numerous customers and their scattered location

(H.T.MEDIA is widely spread in different parts of India) So for this purpose sample size has to

be determined well in advance and selection of sample also must be scientific so that it

represents the whole universe.

Sampling design is one of the most important aspects where the design must be appropriate in

order to have the desired result. Sampling design includes various aspects as follows.

Type of Universe : Finite.

Sampling Unit : Muzaffarpur (Bihar)

Size of Sample : 100

Parameters of Interest : customers satisfaction

Regarding H.T.MEDIA

service

Sample Design : Convenience Sampling



METHODOLOGY

Research Process

Every research project has order of sequence of activity. In this project, these are main

activities (stages).

Stage (1)

Defining the problem:- Problem is “To find out reasons why apt customers do not read

“Hindustan times” newspaper”

The objectives of project are: -

1) Preference of students or customers towards newspapers.

2) To study the factors affecting apt customers to read “H.T”.

3) To understand media habits to consumer.

4) Attitude towards “H.T”.

5) To study the market development strategy of “Hindustan Times”.

Stage (2)

Research Design :- Research Design is master plan specifying the methods and procedures for

collecting and analyzing the needed information.

Research type:- Descriptive research.

Method used:- By survey method.

Procedure:- went in colleges, hostels, multiplexes, various halls, and many other places.

Stage (3)

Planning for sample:- Students who know English.

Sample size: 100 persons who know English.

Source of Data:- Primary data & secondary data.

➢ Primary Data: getting by survey

➢ Secondary Data: Web site of “Hindustan Times”, Old articles, projects, books.

Research Instrument: Questionnaire.

Types of Questions in Questionnaire:



Open ended question and Closed ended question. Most of questions are in likert scale. Shortly

these questions are going to measure-Attitude towards “H.T”, importance of cost to choose

newspaper, availability of time and value addition by“H.T” in their life etc.

Sampling Method:- Random Sampling method will be used for gathering the necessary

information.

Stage (4)

Collecting the Data:- We went different-different places of Muzaffarpur city like Institutes,

shopping malls, gardens, Colleges and taking personal interview.

Stage (5)

Analyzing the Data



CHAPTER:3

COMPANY PROFILE



History-

Hindustan Times was inaugurated by Mahatma Gandhi in 1924. Since then, the newspaper has

established its presence as a newspaper with editorial excellence and integrity. One of India's

leading and most respected English dailies, HT has always prided itself in spotting emerging

trends and reflecting the same through its unmatched editorial prowess. Today, Hindustan

Times-Delhi edition has the unique distinction of being the largest selling single edition English

newspaper in india.



QUICK OVERVIEW OF HISTORY-

September 26, 1924

This date marked the august beginnings of Hindustan Times with Mahatma Gandhi, the

Father of the Nation inaugurating the newspaper.

1927

Hindustan Times, was reborn as Hindustan Times Ltd., a limited liability company.

1936

The Hindi daily Hindustan was launched, which remains the dominant newspaper in the

Core Hindi belt of northern India.

1937

Devdas Gandhi was appointed the Managing Editor of the newspaper and remained the

managing editor till his death in 1957.

1942

The Hindustan Times was one of the few newspapers that stopped publishing the

newspaper for four and a half months as it refused to accept the British imposition of

censorship on all newspapers.

1947

The year India gained its freedom, was also the year Hindustan Times attained the status of

being the dominant newspaper in Delhi.

1957

The newspaper circulation grew from 58,693 copies to 144,287 in 1970 after KK Birla took

over the mantle from GD Birla.

1960

The Hindi literary magazine Kadambini was launched.

1964

The group started actively targeting the youth of India and launched the Nandan

magazine.



1991

At the start of liberalization of India, Hindustan Times moved to becoming an autonomous

power center in a mature democracy.

1999

The Hindustan Times celebrated its platinum anniversary.

2000

With a focus on localization, five new editions for Calcutta, Bhopal, Ranchi, Chandigarh

and Jaipur were launched.

2003

The media business of was de-merged and incorporated under HT Media Ltd.

2004

HT Media Ltd was listed as a public company and attracted external funding.

2005

Hindustan Times successfully entered the Mumbai market with a refreshingly new product

and content mix.

2006

Fever 104 FM is launched, in technical collaboration with the Virgin Group. Hindustan was

relaunched re-establishing the company's prominent presence in the regional news space.

2007

Mint, the business paper in partnership with the Wall Street Journal was launched in Delhi

and Mumbai. In the internet space, Hindustantimes.com was relaunched and Livemint.com

was introduced.

2008

Firefly e-Ventures, an HT Media Company launched its first portal for job seekers,

Shine.com



Type - Daily newspaper

Format- Broadsheet

Owner- Hindustan Media Ventures Limited.

Founded- 1924

Political allegiance- Centrist

Language- English

Headquarters- New Delhi

Website: www.hindustantimes

.com



Details of the company

Hindustan Media Ventures Limited found its beginning in 1924 when its flagship newspaper,

Hindustan Times was inaugurated by Mahatma Gandhi. HT Media (BSE, NSE) has today grown

to become one of India's largest media companies.

Produced by an editorial team known for its quality, innovation and

integrity, Hindustan Times (English) and Hindustan (Hindi), have a combined daily circulation

of 2.25 million copies and a readership base of 12.4 million readers to their credit. Both dailies

enjoy a strong brand recognition among readers as well as advertisers.

To cater to the large readership base, Hindustan Media Ventures

Limited operates 19 printing facilities across India with an installed capacity of 1.5 million

copies per hour.

In addition to Hindustan Times and Hindustan, Hindustan Media

Ventures Limited also publishes a national business newspaper, Mint. Mint is a one-of-its-kind

newspaper in the sense that the company has an exclusive agreement with the Wall Street

Journal to publish Journal-branded news and information in India. Mint is today the second-

largest business newspaper in India with presence in the key markets of Delhi, Mumbai and

Bangalore.

Hindustan Media Ventures Limited , through its subsidiary HT

Music and Entertainment Company Ltd., has made its foray into electronic media. Diversifying

its ambit of operations, the company in a consulting partnership with Virgin Radio, has launched

the FM radio channel - Fever 104. Currently available in Delhi and Mumbai, Fever 104 has

established a strong presence as being one of the most vibrant channels on air. In a short span of

two years, the channel's rise has been meteoric considering its position in Delhi as the No. 2

station on the popularity charts.

Internet businesses of Hindustan Media Ventures Limited ,

incorporated under Firefly e-ventures, operate leading web portals Hindustantimes.com and



livemint.com in the general and business news categories respectively. The company has

recently launched Shine.com, a job portal which has received high appreciation from consumers

and industry for its innovative design and usability.

Hindustan Media Ventures Limited reported FY 2007 annual

revenue of $245 million. For the fiscal third quarter ended March 31, 2007, the company

reported a 13% increase in revenue to $82 million and a 10% increase of profit after tax (PAT) to

$9 million from the year-ago quarter.



The Board of Directors and Management of Hindustan Media Ventures

Limited comprises eminent persons from diverse professional fields, who

bring with them vast professional experience to the company.

A rich mix of veterans in media and top leaders from non-media sectors, from both India and

abroad, Hindustan Media Ventures Limited Management team reflects the company's desire to

be the best by leveraging diverse strengths. The management team comprises people from

varied verticals such as media, FMCG, telecom, automobiles, each of whom add fresh

perspective to the rich experience of media industry stalwarts. This rich talent pool is ably

assisted by our Global Think Tank.

Board of Directors-

Chairperson Shobhana Bhartia Directors Roger Greville, K N Memani,

Y C Deveshwar,N K Singh

Whole-time Directors Priyavrat Bhartia, Shamit Bhartia



Shobhana Bhartia

Chairperson

Mrs. Shobhana Bhartia, who has been associated with the company since its inception, has taken

over as the Chairperson on September 18, 2008. She has spearheaded the company's long-term

vision and strategy. Mrs. Bhartia is in charge of formulating and directing the editorial policies

of the company and has more than 20 years of experience in the newspaper industry.

Mrs. Bhartia is a graduate from Calcutta University and is a recipient of

the Padma Shri Award by the Government of India in 2005. Mrs. Bhartia has received several

other awards, including the Outstanding Business Woman of the Year(2001) by PHD Chamber

of Commerce & Industry, the Global Leader for Tomorrow(1996) by the World Economic

Forum, Davos and the National Press India Award(1992). She has been on the board of Indian

Airlines Limited and on the North Regional Board of the Reserve Bank of India.



Awards

Acknowledged in the industry for best practices and consistent delivery

The true reflection of our undying commitment to quality is the large number of awards and

accolades we have received from industry and customers alike. We not only stole the show at

recent Asia Media Awards 2008, but also qualified for the coveted membership of IFRA INCQC

awarded jointly by NAA (Newspaper association Of America) and IFRA (Europe).

Print

Journalism

Others

Hindustan Times - Greater Noida recieves INCQC Club membership for 2008-10

Kolkata plant gets SNAP Award - 2008

Lucknow plant gets SNAP Award - 2008

Sanskriti Award for Journalism

Chitrangada Choudhary, Principal Correspondent - HT Mumbai received the "Sanskriti Award

for Journalism".

This award is intended for journalists who make significant contributions

towards any branch of journalism. Chitrangada qualified for this award because of her

investigative reportage revealing the bleeding of the state's rural employment guarantee scheme,

corruption in Mumbai's slum rehousing projects, the abuse of children in welfare institutions and



the official neglect of historic cave monuments that resulted in public interest litigations,

legislative questions and police probes.

Ramnath Goenka Excellence in Journalism Awards

Two editorial projects by Hindustan Times won the Ramnath Goenka Excellence in Journalism

Awards 2007-08.

National Special Projects Editor Neelesh Misra and Associate Editor Nagendar

Sharma won the award for reporting `India Invisible’, a nine-part national series on insurgency

called “India Besieged”. From Kashmir to Chattisgarh to Jharkhand to Manipur, Neelesh and

Nagendar separately travelled to 7 states affected by insurgency, trying to drive home one larger

theme: insurgency has become an excuse for misgovernance in India.

Principal Correspondent Sayli Udas Mankikar won the Prakash Kardaley

Memorial Award for Civic Journalism for her two-month series on dwindling number of open

spaces in Mumbai. Sayli’s series focused on how 49 of Mumbai’s open spaces were being lost to

private builders, and 20 of the city’s gymkhanas were denying public access.

K C Kulish International Award

Hindustan Times won K C Kulish International Award for journalistic efforts towards “Human

Development”, instituted by Rajasthan Patrika. This came for a series done on changes in the

Muslim community – “The New Muslim: From masjid to market, a journey”. Neelesh Misra,

Sunita Aron, Samar Halarnkar and Rajeev Mukherjee reported the series

The same jury also recognized two other series of stories by the Hindustan Times for special

mention:

– “India Besieged” by Neelesh Misra & Nagendar Sharma

– “War Torn” by Kuldeep Maan & his team in Chandigarh.


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Asia Media Awards 2008

The Asia Media Awards recognizes and rewards excellence among individuals and organizations

in the Asian Region.

And this was the first big one for the Hindustan Times -- Himanshu Vyas won Gold in the

general news category; Satish Bate got silver in sports and Ritesh Uttamchandani received

Judges special recognition award for Best Newspaper Photography and Rajnish Kakade got the

same in the spot news category.

The Statesman award for rural reporting

Pankaj Jaiswal won The Statesman award for rural reporting in 2007 for being the first to report

the Bundelkhand drought and its impact on people of that region.

Hindustantimes.com wins PC World Web Awards for best technology usage for 2nd time in a row

Hindustantimes.com takes pride in constantly upgrading itself to successfully meet the growing

and evolving demands of its consumers. The site creates synergy between cutting edge

technology, editorial content and of course the most important component the end user. Its path

breaking efforts have been recognized by the web world and the site has bagged PC World Web

Award’s 'Excellence in Technology Usage' award in the News Category for the second time in a

row. According to the jury, “Hindustantimes.com is the best designed news site proving very

relevant for news readers and those who were looking for that extra edge from a news site”. We

need not say more!

PACE gets President’s Pat

If you are a teacher and your students are bored with the way subjects are being taught in school,

especially when they are studying history and not events they can relate to it’ s time perhaps to

join HT’s PACE Programme.


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This has been pointed out by the President of India, Dr. A.P.J. Abdul Kalam. The President’s

comments figure on the RashTrapati Bhavan’s official web site, www presidentofindia.nic in in

the children’s Corner carrying Kalam’s answers to questions e-mailed to him by children.

“I have seen a programme being conducted by one of the newspaper groups for Action in

Education (PACE) in which the curriculum is based on the news item of the day. Mathematics,

science, history, geography and the language are all taught from occurrences around the world

being reported in the newspaper", wrote Kalam, alluding to the HT’s Partnerships for Action in

Education (PACE).

Education Friendly Media award

The Society for Unaided Private Schools of Rajasthan conferred PACE with the Education

Friendly Media award for activities conducted under the aegis of PACE.

Rotary Club of Calcutta honours PACE

The Rotary Club of Calcutta honored PACE Manager Kolkata for contributions made in the field

of social education


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Partner

Partners of Hindustan Media Ventures Limited

Burda

Redmatch

The Wall Street Journal

Velti

Virgin

Burda

Burda has interests in publishing, radio, event management and the internet. Apart from staging

the largest premium annual digital conference in Europe, Burda also publishes and prints several

hundred magazines including local editions of Elle, Playboy and Focus, and catalogs. In June

2008, Dr Burda was conferred with the "Hall of Fame 2008" award in Germany by the Manager

magazine earlier this week for his outstanding contribution to the economic, social and political

development of Germany.

Redmatch

Redmatch is a world leader in online recruitment solutions. Using unique Real-Time Job

Matching technology, Redmatch enables recruiters to find and hire the best people, faster and

more cost effectively. Thousands of satisfied users are already using the Redmatch products.

Redmatch provides a variety of products including:- Job portals solutions, newspaper online

employment advertising solutions, corporate Applicant Tracking Systems, staffing companies

solutions and more.



The Wall Street Journal

The Wall Street Journal, the flagship publication of Dow Jones & Company (NYSE: DJ;

www.dowjones.com), is the world's leading business publication. Founded in 1889, The Wall

Street Journal has a print and online circulation of nearly 2.1 million, reaching the nation's top

business and political leaders, as well as investors across the country. Holding 31 Pulitzer Prizes

for outstanding journalism, the Journal seeks to help its readers succeed by providing essential

and relevant information, presented accurately and fairly, from an authoritative and trusted

source. The Wall Street Journal print franchise has more than 600 journalists world-wide, part of

the Dow Jones network of nearly 1,900 business and financial news staff. Other publications that

are part of The Wall Street Journal franchise, with total circulation of 2.7 million, include The

Wall Street Journal Asia, The Wall Street Journal Europe and The Wall Street Journal Online at

WSJ.com, the largest paid subscription news site on the Web. In 2006, the Journal was ranked

No. 1 in BtoB's Media Power 50 for the seventh consecutive year.

Velti

Velti’s market-leading mobile marketing technology platform, coupled with its experience in the

mobile advertising industry, enables clients around the world to deliver an extensive range of

highly targeted marketing campaigns. With operations in 25 countries, and a mobile marketing

joint venture with the Interpublic group, a top global holding group of advertising agencies, Velti

has the ability to reach through its platform an estimated 1.4 billion consumers. Velti’s unique

Mobile Marketing and Advertising Platform manages the full cycle of planning, execution and

monitoring of multiple campaigns across differing mobile formats and channels, offering

customers more than 70 mobile marketing and advertising templates, which can be managed

from one user interface.


http://www.dowjones.com/


virgin

One of the most respected brands in Britain - is involved in a variety of businesses including

airlines, trains, finance, soft drinks, mobile phones, holidays, cars, wines, publishing, fashion and

of course Music. What tie all these businesses together are the values of the brand and the vision

and ambition of its founder Sir Richard Branson. Virgin Radio went on-air in London at

12.15pm on 30 April 1993 - promising to play classic album tracks and today's best music. It has

since been sold to Ginger Media (which was subsequently bought by SMG plc). Virgin also

currently broadcasts on DAB across England, Scotland and Wales, on digital TV and cable.

Print Works

Print Works a one stop shop for space selling in any of the publications in HT, has remarkably

maintained the tradition of ours as the first Indian media company to have organized this expo,

much to the chagrin of other media houses. Held for five days in April end-May, it fetched huge

ad revenues to the company. The novel concept, undoubtedly, set our company in the league of

top notch organisations which are always in the lookout of avenues to widen their clientele.

Moreover, it took place barely a few months after the media marketing departments of Hindustan

Times, Hindustan and Mint were integrated. It won’t be wrong to say that Print Works reaped the

harvest, seeds of which were sown during this integration. To woo the advertisers, a mega prize

of Volvo S80 will also be given after a lucky draw to be taken place in April 2009.

Hindustan Media Ventures Limited is a mammoth player in the print media

in India. The extent of its presence is undisputed in that it is the top leader in the English

newspaper market in North India and occupies second place in the Hindi newspaper market in

North India and East India. The group now intends to further consolidate its already established

position as a vibrant and modern media powerhouse.



Marketing Department

"The perceptions and feelings formed about an organization, its products / services, and its

performance is what is known as its “brand.” The Marketing Department is responsible for

creating meaningful messages through words, ideas, images, and names that deliver upon the

promises / benefits an organization wishes to make with its customers. Furthermore, the

Marketing Department is responsible for ensuring that messages and images are delivered

consistently, by every member of the organization."

Marketing Department should be responsible for-

1. Focus on the Customer

2. Monitor the Competition

3. Own the Brand.

4. Find & Direct Outside Vendors.

5. Create New Ideas.

6. Communicate Internally.

7. Manage a Budget.

8. Understand the ROI.

9. Set the Strategy, Plan the Attack, and Execute

Marketing management is a business discipline which is focused on the practical application of

marketing techniques and the management of a firm's marketing resources and activities.

Marketing managers are often responsible for influencing the level, timing, and composition of

customer demand accepted definition of the term. In part, this is because the role of a marketing

manager can vary significantly based on a business' size, corporate culture, and industry context.

For example, in a large consumer products company, the marketing manager may act as the

overall general manager of his or her assigned product.


http://en.wikipedia.org/wiki/General_manager

http://en.wikipedia.org/wiki/Corporate_culture

http://en.wikipedia.org/wiki/Marketing


From this perspective, the scope of marketing management is quite broad. The implication of

such a definition is that any activity or resource the firm uses to acquire customers and manage

the company's relationships with them is within the purview of marketing management.

HT Marketing Solutions

HT Marketing Solutions has been formed to offer holistic solutions to clients aiming for

a complete and effective connect with the target consumers. HT Marketing Solutions builds a

powerful and appropriate idea for a brand after which mass media, activation and PR are used to

provide an impactful implementation of the core idea.



PRODECT PROFILE



PRINT

English-

Hindustan Times.

Mint.

Brunch.

Sunday Mega.

HT Line.

Hindi-

Hindustan.

Nandan.

Remix

Kadambani.



Print Radio Internet


RADIO-

Fever 104 FM.

INTERNET-

With brands like HindustanTimes.com, Livemint, Desimartini and Shine.com, Firefly

spearheads Hindustan Media Ventures Limited foray into the Internet media space.

Firefly e-Ventures Ltd., a 100% Hindustan Media Ventures subsidiary, focuses on creating and

building brands and businesses in the Internet media space. Firefly aims to combine Hindustan

Media’s 84-year old legacy as one of India’s largest and most respected names in the media

industry, with the innovation and energy that characterize the Internet space.

Compelling product ideas, creative use of design and intuitive user interface, backed by a

knowledgeable sales force and customer service are the hallmarks of Firefly products. With

brands like Hindustantimes.com, Livemint.com, Desimartini.com and Shine.com in its portfolio,

Firefly promises to be an exciting addition to the Hindustan Media family.

Some internet contact-

HindustanTimes.com

Latest breaking news from India and the world, on current affairs, business, sports, and

entertainment

Livemint.com

Business news site combining editorial strength and credibility of the business daily Mint with

best-in-class web interfaces.

Shine.com



Better careers for better people.

HT Mobile 54242

SMS, Call, Log - redefining entertainment on the mobile.

DesiMartini.com

Social networking site for people from all over the world to connect to each other.

HT Media Ltd. was founded when its flagship newspaper Hindustan Times was inaugurated. It

is India's second-largest print media company and presently has a daily circulation of 2.25

million copies and a readership base of 14.49 million readers. With 17 printing facilities across

India, it is capable of generating 1.5 million copies per hour.

In the Internet domain, it functions as HindustanTimes.com portal. Its

sister publications include the radio station, Fever 104, formed in collaboration with Virgin

Radio; national business newspaper, Mint, which has been started under an agreement with Wall

Street Journal; Hindustan, a Hindi daily; Nandan, a monthly children's magazine and

Kadambani, a monthly literary magazine.

Mint Launches in Kolkata



Mint, Hindustan Media's business daily in exclusive content partnership with The Wall Street

Journal, is now going national. With the launch of the Kolkata edition on 25 May, the daily now

has a national footprint that includes Delhi, Mumbai, Bangalore, Chandigarh and Pune as well.

With an introductory price of Rs3, Mint will target the key business and policy leaders in the

metropolis, in line with its reader profile nationally.

Hindustan's Special Election Coverage - 'Right Information'

Hindustan, through its in-depth and wide coverage on the General Elections is giving - what’s

probably the only ammunition that one needs to participate in this big event; that ammunition

being - Right Information.

This ‘right information’ is being brought to the readers through Hindustan’s

special election coverage that includes – views of Experts, state-wise analysis, reader

viewpoints and minister report cards. In addition to this, Hindustan, through its association

with some of the leading media brands like Google, Aaj tak and IBN 7 is giving its readers

more avenues to seek in-depth information on their future leaders because we at Hindustan

believe that not just voting but ‘Informed Voting’ will bring the change that India ...



Radio

Fever 104 FM is the premium radio station currently operational in the Indian cities of Delhi, Mumbai, Bangalore and Kolkata.

Fever 104 FM - It’s all about the music

Fever 104 FM, owned by HT Media Limited, and was formed in technical collaboration with the

Virgin group. The company entered the private FM radio market in the four main cities of Delhi,

Mumbai, Bangalore and Kolkata with the brand Fever 104 FM. Fever 104 FM is a contemporary

hits music station that plays a mix of regional, national and international hits.

Shine.com

Launched in June 2008, Shine.com, India’s newest and most innovative career portal has now

crossed the 2 million candidate mark.

Shine.com is a product from Firefly e-Ventures – a 100% subsidiary of Hindustan Media

Ventures Ltd, focused on building brands and businesses in the internet space.


http://www.htmedia.in/brandPage_hindustan.aspx?Page=Page-HTMedia-fever104

http://www.htmedia.in/brandPage_hindustan.aspx?Page=Page-HTMedia-fever104


MISSION

VISION

AND

OBJECTIVES



MISSION

Hindustan media-A rich heritage to live up to organizational values are the foundation stone on

which the organization’s image is built. These help the company realize its organizational goals

and in turn transform lives. Their values drive them towards their goals of expansion,

diversification and excellence.

VISION

Hindustan Media strives to be a visionary organization and not an organization with a vision. In

our endeavor to have a shared understanding, alignment and commitment, we have derived our

company’s vision that sets the course and empowers people to take action.



OBJECTIVES

The objectives personified by Hindustan Media Ventures Limited are:

Courage-

To encourage the ability that meets opposition with skill, competence and fortitude.

Responsibility-

Be accountable for results in line with the company’s objectives, strategies and values

Empowerment-

Support our people and give them the freedom to perform and to provide our readers with

information to influence their environment.

Continuous Self Renewal-

Determination to constantly re-examine and re-invent ourselves for further innovation and

creativity.



CHAPTER:4

DATA ANALYSIS

AND

INTERPRETATION



Analysis:-Question No. 1

1) What are you doing?

(A)Student (B) Employee (C) Businessman (D) Other (please specify)....

TABLE NO. 1.1 Showing category of Respondents

category student Employees

Business person

other

No. of categories who do not read (H.T)

60 20 15 5

Mode =student (60)

GRAPH NO.1.1 Showing No. of respondents of different category

student

Employees

Business person

others

0 10 20 30 40 50 60 70 .

As per survey conducted;

Study was focused on those individuals who know English but do not read English news

paper.

According to above graph, students and employees were major segments that consist of

approx. 80% of total non-”H.T” readers.



Question No. 2

2) Which news paper are you reading?

1) Hindustan 2) Dainik jagran 3) aaj

4) The Hindu 5) Business Standard 6) Times of India

7) Other (Please Specify):____________________

TABLE NO.1.2 Showing different Newspapers

News paper Hind. D.J aaj The

Hindu

B.S T.O.I Others

No. of Readers 30 20 10 15 10 10 5

Mean Mode =Hindustan (30)

GRAPH.NO. 1.2 Showing No. of readers of different newspapers

Hindustan D.J AAJ The Hindu B.S T.O.I Others0

5

10

15

20

25

30

35

Hindustan, Dainik jagran and aaj are the most circulated newspapers; approx 60%

educated individuals are reading those newspapers in Muzaffarpur.

These three newspapers are read by educated person, who know the English very well, so

this is the big opportunity to extend the market and convince them to read H.T.

Only approx 35% educated people reads English newspapers.



Question No. 3

3) How do you feel when you hear the name of “Hindustan Times”?

(Please tick on any one of graphics)

TABLE NO. 1.3 Showing different attitude

Attitude(Graphical Scale) Good Neutral BadNo. Of Respondents whose attitude towards(H.T)

65 25 10

Percentage of attitude towards (H.T)

65 25 10

Mode =Good(65)



GRAPH NO.1.3 showing attitude of respondents towards H.T

GOOD

NEUTRAL

BAD

0 10 20 30 40 50 60 70

.



Approx 65% educated respondent who don’t read “Hindustan Times” but their attitude

towards Hindustan Times is good. This shows “H.T” having good brand or image in the

mind of potential customers.

Approx 25% educated respondent are having neutral attitude towards Hindustan Times.

These respondents read Hindustan Times very hardly. These Bihari people know English

but like to read Hindi newspaper. They may not be much aware of the importance of H.T

products.

Question No. 4

4) What do you think about quality of information of “Hindustan Times” as compare to

other English newspapers?

(A)Excellent (B) Good (C) Fair (D) Poor (E) cannot say

TABLE NO.1.4 showing scale of quality of information of Hindustan Times.

QUALITY EXCELLENT GOOD FAIR POOR CANNOT

SAY

Number of

Respondent

25 30 20 10 15

Percentage of

quality of

information

provided by

(H.T)

25 30 20 10 15

Mean Mode =GOOD (30)

GRAPH NO.1.4 showing % of quality of information of “H.T”



EXCELLENT GOOD FAIR POOR CAN'T SAY0

5

10

15

20

25

30

35

The quality of information provided by the Hindustan Times is good because approx.

25% respondents said excellent and 30% good. This shows that “Hindustan Times”

information is too specific and the newspaper is too friendly in nature.

Above mean there are two categories 1.Excellent and 2. Good. So we can say that the

most of people think H.T .have quality of information with simple language.

Question No. 5

5) How much reliable information of “Hindustan Times” is?

(A) Very much (B) Much (C) Neutral (D) Not much (E) Not at all

TABLE NO. 1.5 Showing reliability of Information.

Category scale

Very much Much Neutral Not much Not at all

Number of Respondents who think about reliability

32 40 14 10 4

Mean Mode =Much (40)



GRAPH NO. 1.5 Showing reliability of readers on “H.T.”Information.

VERY MUCH MUCH NEUTRAL NOT MUCH NOT AT ALL0

5

10

15

20

25

30

35

40

.

According to our survey, approx 72 out of 100 respondents rely on information provided

by Hindustan Times, because of following these three reasons,

1. Strongest brand in newspaper.

2. Not adding “mirch masala” in news by “H.T”.

3. “H.T” takes opinion from readers not vice-a-versa.

Question No. 6

6) Anything you dislike in “Hindustan Times”.

a) Nothing b) More Advertisements c) Sexy Images d) Other

TABLE NO. 1.6 Showing dislike in “H.T” by students

DISLIKE Nothing More

Advertisements

Sexy Images Other

Respondents whodislike in “H.T”

53 20 22 5

Mode = Nothing (53)



GRAPH NO.1.6 Showing –

NOTHING

MORE ADD.

SEXY IMAGE

OTHER

0 10 20 30 40 50 60

Approx 53% respondents like each and every thing whatever comes in H.T. But some of

them said that they could not subscribe and read it in front of their family because of sexy

images of modals, some said more advertisement.

Question No. 7

7) Problem with understanding the language of “Hindustan Times”?

A) Strongly agree B) Agree C) Uncertain D) Disagree E) Strongly disagree

TABLE NO.1.7 Showing respondents who having problem with language of H.T.

Scale Strongly agree Agree Uncertain Disagree Strog.disagree

Number Of

Respondents

has prob. With

understanding

language.

16 40 18 19 7

Mean Mode =Agree (40)



GRAPH NO. 1.7Showing-

strog.Agree Agree Uncertain Disagree strog.disagree0

5

10

15

20

25

30

35

40

45

APPROX 56% respondents are agree with problem of understanding language of H.T, so

it shows that respondent’s are very weak in understanding English language .

Bihari people like to read Hindi newspaper than English newspaper even though they

know English very well.

They said that they are more comfortable with Hindi. So they like to read Hindi

newspaper.

Question No.8

11) Lacking in cover local news that other newspapers cover?


TABLE NO. 1.8 Showing coverage of local news –

Scale Strongly agree

Agree Uncertain Disagree Strongly disagree

Coverage of news

15 21 39 21 4

Mean Mode =Uncertain (39)



GRAPH NO. 1.8 Showing local news cover by “H.T.”

05

10152025303540

Series 1Series 2

Series 3Series 4

Series 5

Series 1Series 2Series 3Series 4Series 5

If we look at graph then we can find that approx 36% respondents agree with that “H.T”

is lacking in covering local news. They like to read local news first than national. They

find more local news in local newspaper like Dainik jagran and Aaj.

Approx 39% respondents are uncertain about this. It means “H.T” is lacking in covering

local news or people are not aware about it.

Only approx 21% people disagree.

Here mean is 80 and every data except uncertain are close to mean. More value is above

mean that also prove that “H.T” lacking in covering local news.

Question No. 9

9) Do you think “Hindustan Times” is going to add value to your life?




TABLE NO.1.9 showing, people who think H.T is going to add value

Scale Strongly

agree

Agree Uncertain Disagree Strongly

disagree

No. of People whothink “H.T” going toadd value in

their life

19 39 25 10 7


GRAPH 1.9 Showing –

strong.agree agree uncertain disagree stro.disagree0

5

10

15

20

25

30

35

40

58 respondents agree with “H.T” going to add value in their life if they read “H.T”. So it

shows H.T’s importance in their life.

They think that by reading H.T their English, life style, status are going to improve.

25 respondents are uncertain about it.



Question No. 10

10) Are T.V., Radio or internet giving more knowledge than “H.T”?


TABLE NO. 1.10 Showing T.V and RADIO give more knowledge than H.T

Scale Strongly

agree

Agree Uncertain Disagree Strongly

disagree

knowledge more than“H.T”

20 30 28 13 9


GRAPH NO. 1.10 Showing –

strong.agree agree uncertain disagree stro.disagree0

5

10

15

20

25

30

35

Internet, radio, T.V. and new emerging threat mobile are now main source of

information. And because of this, newspaper industry is facing problem.



CHAPTER: 5

RESEARCH FINDING

SUGGESTIONS

&

CONCLUTIONS

Research Finding



✔ Approx 86% respondents are students and employees, who are “Non-H.T” readers.

✔ Educated people also like to read Hindi newspaper, because of their convenience with Hindi

language.

✔ Because of good branding and too specific to information or news, approx 81% respondent

think, quality of information of “H.T” is good.

✔ 40 out of 100 respondents rely on information provided by “H.T” because of it brands, taking

opinion from readers, and not adding “mirch masala” to it news.

✔ 28% respondents have problem with understanding language of “H.T” because of Hindi

culture or do not know English perfectly..

✔ “Hindustan Times” comes with so many sexy images so member of family do not like to read

is front of members.

✔ Most of respondent (approx 56%) have problem with language of “H.T”. There people prefer

Hindi News paper not “H.T”.

✔ If any newspaper does not cover local news, then nobody is interested to subscribe it, approx

36% respondent agree with “H.T” lacking in covering local news. But 39% respondents are

uncertain about it.

✔ Due to good branding, improvement in reader’s life, and status, 58 out of 100 think “H.T” is

going to add value in their life.

✔ 50% respondents agree with, internet, radio and T.V. are providing more knowledge than

H.T. They like to take information, news from electronics media only.



Suggestions

✔ Students are the most potential market for “H.T”, so “H.T” Should give-

1. Promotional schemes to organization, classes or schools so new generation becomes habitual

to “H.T” Only.

2. More career news on regular basis (twice or thrice a week) on “H.T” newspaper or start two

supplements on career per week.

✔ Give presentation on importance of “H.T” over other newspaper to these readers(specially

students) because

1. 63% educated respondents (students 66%) are reading Hindi newspaper.

2. 32% respondents have neutral attitude.

3. Approx 50% respondents think extra cost of “H.T”, over being subscribed newspaper, is

important for them.

✔ To penetrate into the market for various reasons (based on finding and inferences.)

1. Make it compulsory for “Vendorwala” to put banner outside their home with toll free phone

number and vendorwala’s mobile number and one lead line number.

2. Give toll free number on every copy of Hindustan Times one specific location.

3. Give some copies (fix 100, 200) to persons are coming in big clubs to make habituate to H.T.

4. Cover more local news in H.T.

5. Start SMS alert on mobile of short news. For register mobile number make some arrangement

in “H.T” website.

6. Improve distribution channel in interior areas of Muzaffarpur.

✔ As new generation like to take information from internet so improve e-paper, make reader

friendly, and make it easy to assess.

✔ Tell disadvantage of going online –like-eye problem, Cost of electricity, Computer, Internet.

Tell cost calculation of going online and start subscriptions.

✔ Reduce semi-nude images of models.

✔ Start giving more news on stock market.

✔ Avoid repetition of news.

CONCLUSION



From above survey we conclude that,

Non-H.T reader has a problem with understanding language.

H.T lack in covering local news.

New generation like to take news from T.V, RADIO and INTERNET or any electronic

media.

Educated people like to read Hindi newspaper.

In Bihari people’s mind, money is very important for them.

During survey we found some strengths of TOI like-

1. Non-H.T have good attitude towards H.T.

2. They think “H.T provides quality of information”.

3. H.T will add value to their life.

4. Provide information effectively

5. They rely on information given by H.T



SURVEY QUESTIONNAIRE FOR HINDUSTAN TIMES

Please fill this to help Hindustan times Serve you better.

(The information provided by you will be kept strictly confidential.)

(FOR PEOPLE “WHO DON’T" READ HINDUSTAN TIMES)

1) What are you doing?

(A) Student (B) Employee (C) Businessman (D) other please specify....

2) Which news paper are you reading?

A) Hindustan B) Dainik jagran C) Aaj

D) The Hindu E) Business Standard F) Times of india

G) Other (Please Specify):____________________

3) How do you feel when you heard name of “Hindustan Times”?

(Please tick on any one of graphics)

4) What do you think about quality of information of “Hindustan Times” as compare to other

English newspapers?

A) Excellent (B) Good (C) Fair (D) Poor (E) Cannot say

5) If you are subscribing any other newspaper then a expert says to purchase “Hindustan Times”

than extra cost of “Hindustan times” will be important for you

(A) Very important (B) Fairly important (C) Neutral (D) Not so important (E) Not at all

important



6) If somebody provide you “Hindustan Times” at free of cost, than are you going to read it?

Why? - ______________________________________

What will be frequency of reading “Hindustan Times”?

(A) All of the time (B) Very often (C) Often (D) Sometime(E) Hardly ever

7) How much reliable information of “Hindustan Times”?

(A) Very much (B) Much (C) Neutral (D) Not much (E) Not at all

8) Ticks on more than two relevant boxes.

Time constrains to read any (English and Hindi) newspaper.

More time consumption to read English newspaper (“H.T”)

Not easily available in your area (service/delivery problem)

(Mention area____________________________________)

Requirement to read other newspapers……. (Mention name)

Prefer to read Hindi newspapers at your home

9) Anything you dislike in “Hindustan Times”.

_________________________________________________________

Rate “Hindustan Times” (“H.T”) on these 5 scales

S.NO. Questions Stronglyagree

Agree Uncertain Disagree Stronglydisagree

10 Problem withunderstanding thelanguage of “Hindustan Times”.

11 Lacking in coverlocal news (anyinformation fun also)that other newspapersCover?_____________How much % of thatinformation “Hindustan Times”

0-20% 20-40 40-60 60-80 80-100



cover?12 Do you think

“TheHindustan times” isgoing to add value toyour life?

13 Is ““Hindustan Times”’ providinginformationeffectively to you?

14 Are T.V., Radio orinternet givingmore knowledgethan “TOI”?

Personal detail:-

Name …………………………………………. Contact No.……………………

(15) Education

(1)S.S.C (2) H.S.C (3) Diploma (4) Graduate (5) Post Graduate (6) Others



BIBLIOGRAPHY



Websites:

http://www.htmedia.in

http://www.hindustantimes.com

Other sources:

Information provided by the employees.

Newspaper.

Magazine.


Documents

Ashish project