Ashley Meyer Print Portfolio

Arnie

stay connected to your homeArnie is committed to making the connection between a home and homeowner enjoyable, simplistic & reliable.

PROJECT

Arnie

OBJECTIVE

Create an optimal brand experience using

XD methodology that attracts, engages, and

creates extension with the user.

INSIGHT

A need to improve the experience around the

way people interact with technology in their

home throughout their daily routine.

SOLUTION

Arnie eliminates the need for multiple

applications and hardware instillation in a home

by creating one cohesive working unit through

out your home(s).

ashley-meyer.com // Arnie

ease of use home security home control home foundation

ARNIE HOME CONTROL Another Rather Nifty Intelligent Experience


strategy & research

The research and brainstorming phase was

important when it came to discovering what

already exists in the market within the home

control category. This then allowed us to be

able to mold our application into something

that isn’t currently available on the market and

focuses on the wants and needs of users.

BRAINSTORMING BENCHMARKING CARD SORTINGBRANDING THE

EXPERIENCE


Arnie is dedicated to providing homeowners with a simple, positive and worthwhile experience into a digital lifestyle.

MULTIPLE HOME OWNER

primary user persona

James Godfrey a 56 year old male married

with two children who are moved away. James

lives in Miami, Florida but has a vacation home

in Aspen, Colorado that him and his wife visit

yearly. Both are retired and spend most of their

time relaxing at their vacation home.

user goals

l Having control of multiple homes to provide

peace of mind and convenience at all times.

l Ability to manage between both homes

will provide peace of mind and convenience.

l Control home appliances and confirm both

houses are secure.

user needs

l Beneficial

l Accessible

l Reliable

SINGLE HOME OWNER

secondary user persona

Jane Ellsworth a 29 year old female who

currently resides in Burbank, California at a

large insurance company, she spends long

hours away from home and always on the go.

Jane often times forgets to shut the lights or

other appliances off while rushing out the door.

user goals

l Control her heat and air while at the office so

her house is at a good temperature when she

arrives home.

l Check on and care for her dog while at work.

l Her main concern at her home is security

since she lives alone.

user needs

l Trustworthy

l Convenient

l Secure

JAMES GODFREY JANE ELLSWORTH

DEVICE

DOING (BEHAVIOR)

FEELING

THINKING(FRAMING)

HEARING

SEEING

experience mapping

By studying the way people interact with

their home we saw this as a place to innovate.

The goal now became clear that there was

a need to improve the experience around

the way people interact with technology

throughout their home in their daily routine.

user research

To gain different perspectives on what

functions homeowners perform on a daily

basis, surveys were conducted in order to

reach a better understanding of what could

be done to improve a homeowners experience.


Confirmation

Routines

Doors

Routines

user pathway

Selection

Unlock/Lock

Home

Secure Login

Unlock

sitemap

The sitemap shows the organization of the

application in terms of functionality. Grouping

the content into sections allows for an efficient

user experience and also allow users to be able

to easily view and control certain areas of their

home or categories of devices.


HallwaysHallways

Room Selection

Settings

Kitchen/Dining

Category Selection

LightsBedrooms

HallwaysUtilities

Energy Management

Index/Login

Summary (Homes, Energy Management, Routines, etc)

Security

Appliances

Living Room

Routines

Bathrooms

Environment

categories

navigation path

wireframe planning

In order to get a concrete idea of how the

information will be organized in a way that will

be the easiest for users to access information

in a glance, wireframes were done by starting

to create different categories and consider

navigational elements within the Arnie app.



mobile experience

This is the heart of Arnie. It is through the user’s

smart phone that we guide them through

their entire experience. Using the five stages

of experience design, we were able create

a mobile app that resonates with users and

promotes repeat usage.

attraction multiple homes

Arnie is unique in the fact that it provides the ability

to manage multiple homes in any location.

entry choose category

This app was designed to have multiple categories

that allow the user quick access to the features of

the application and information at a glance.

app design

The functionality of the app is optimized by

having a side menu that doesn’t take up screen

space unless activated.

engagement control appliances

By clicking electronics, a detailed view is brought up

allowing users to easily manage different controls

within that category. Easily expand devices to see

more controls options.


exit set routines

Arnie allows users to set routines in hope of making

their life a little bit easier. A routine can be set once

or as a scheduled daily task.

extension alerts and notifications

Alerts will be sent to the homeowner if Arnie

suspects any suspicious activity such as an open

door or broken window in order to maintain security

throughout their home.

applications

When developing the Arnie brand, we knew it

would need to be expandable for internal and

external growth. Applications to cars, T-shirts,

pens, and other items are used to promote and

increase awareness of the brand.


ashley-meyer.com // Arnieashley-meyer.com // Arnie

A STEP FORWARD

improving pedestrian safetyMost Americans continue to live in places where walking is risky business for their health and safety, where roads are designed solely to move speeding traffic and where pedestrians are viewed as an obstacle.

PROJECT

A Step Forward

OBJECTIVE

Design a website that promotes, creates

interest, and urges community participation

to improve pedestrian safety.

INSIGHT

The decades-long neglect of pedestrian safety

in the design and use of American streets is

exacting a heavy toll the lives of Detroiters.

SOLUTION

A Step Forward is dedicated to improving all

aspects of the street environment to eventually

eliminate pedestrian fatalities within ten years.

strategy planning


aspects of the street environment in hope to

eventually eliminate pedestrian fatalities within

ten years. This can only be accomplished by

prioritizing pedestrian needs, every day, when

designing streets, educating the public and

enforcing traffic laws.

ashley-meyer.com // A Step Forward

identify locations

Next, getting an idea of how these problems have an

effect on Detroit. Locating specific key areas in which

safety issues were frequently an issue. This lead to

proposing where to start implementing the safety plan.

research

The first steps were getting completely familiar with the

topic of pedestrian safety and identifying key problems.

ashley-meyer.com // NYC under 30ashley-meyer.com // A Step Forward

site mapUser paths are shown through creating a site

map to show the flow of the website.

Action plan

Landing Page

Current Projects Contact

1

2

3 4 ACTION PLAN

AWARENESS

ENGAGE

PARTICIPATE

HOME


01 | gain awareness

On average, a pedestrian is killed in a traffic crash every113 minutes and injured in a traffic crash every eight minutes.


website flow


aspects of the street environment in hope to

eventually eliminate pedestrian fatalities within

ten years. This can only be accomplished by

prioritizing pedestrian needs, every day, when

designing streets, educating the public and

enforcing traffic laws.

B EFORE

neighborhoods & downtown areas

These photos simulation illustrates how A Step

Forward Plan guidelines could be applied to a typical

mixed-use Detroit’s street to improve the pedestrian

environment through out the streets.

participate

A Step Forward wants to know your IDEA on how to

improve pedestrian transportation to enhance the

streets of Detroit. Any idea is another step forward

for pedestrian safety.

AFTERB EFOREAFTER

02 | action steps

03 | encourage ideas

environmental

There are numerous pieces that are used as

a way to attract and gain awareness of the

issue of pedestrian safety as a whole. These

campaigns are designed for people to engage

and get involved.


signage

To engage pedestrians through out the streets,

signage will be displayed on the sidewalk at

intersections with high pedestrian crash rates

to remind pedestrians to be more cautious

when crossing the street. As a way to activate

street space, more seating will be implemeted

through out the streets.


awareness pins

As part of an innovative marketing campaign

aiming to personalize the safety message

and grasp individuals’ attention, “awareness

pins” that citie location-specific pedestrian

crash statistics will be distributed to houses

in neighborhoods and advertised at local gas

station pumps.

A Step Forward Plan is dedicated to enhancing pedestrian safety within the next ten years.

love your home & your life in itEllemen believes that caring for your home shouldn't be anything less than positive.

PROJECT

Ellemen

OBJECTIVE

Create an environmentally friendly and

trustworthy cleaning product brand for P&G.

INSIGHT

Competing for users time, money, loyalty, and

adoption to a brand used for their home.

SOLUTION

Ellemen serves as a reflection of the positivity

we hope to inspire in people’s lives. We strive

to make the experience in caring for your home

nothing less than positive. With an emphasis

on an overall healthy and positive well-being,

we are able to provide a clean, organic, yet

sophisticated identity that complement the

inherent qualities of each product.

PLANDISCOVER

target audience & categogy audit

Interviews were coducted to narrow down on who

the target audience is. This revealed that women

are more likely to buy green products over mean,

and are willing to pay more for green products if it is

convenient and safe. Researching the category was

important to see where the brand would fall within

the competition.

tone and manner

The brand mark represents each element of a

persons wellbeing. The five element are; career,

social, financial, physical and community wellbeing.

Natural Premium

CommercialModern

LEADERSHIP

TRUSTWORTHY

SOCIAL

RESPONSIBILITY

ashley-meyer.com // Ellemen

Brands are defined by what they do, not what they say.

brand concept

After the brand language was established,

the brand visuals and mood was established.

Several iterations and sketches were done in

order to create the name and logo that was

parallel to the essense of the brand.

EllemengEllemen

Ellemen

EllemenEllemen

Ellemen Ellemen

Ellemen

mEllemen

Ellemen

PROTOTYPE

brevity

Short enough to be easily

recalled and used.

appropriateness

Fits with business purpose

of the entity easy spelling

pronunciation. Able to spell and

pronounce it easily.

likability

People enjoy using it.

extensibility

(Has legs) suggests visual

interpretation and lends to

creative executions.

protectability

Can be a trademark as well as

web use.

characteristics of brand name


distinctiveness

Stands out and has a good

presence of proper noun.


packaging

The clear bottle allows for the liquid to be

shown and differentiated amongst scent.

There are no added dyes to the liquid

suggesting clean and natural.

shop by scent

our philosophyWith a line of fragrances that evoke a sense

of freshness, Ellemen strives to make your

experience in caring for your home nothing

less than positive. With an emphasis on an

overall healthy and positive well-being, we

are able to provide a clean, organic, yet

sophisticated identity that compliments the

inherent qualities of each product.



digital media

The Ellemen website represents the brand and

what they are all about which is a positive and

beautiful experience that comes with caring

for our homes. The home page address the key

goals of users which are looking through the

product line, learning about the ingredients and

getting to know more about the company itself.


applications

Give your kitchen essentials an organic lift with

the Ellemen apron, bag, or cleaning gloves.



brand identity

concept & inspiration ...............................06-09

primary logotype ....................................... 10-11

brand mark ..................................................12-13

fragrance ........................................................ 14

logo variations ...............................................15

space requirements .................................... 16-17

incorrect usage of elements.................... 18-21

color ............................................................ 22-23

typography .................................................. 24-25

patterns ....................................................... 26-27

photography ............................................... 28-31

01

leadership.standards manual Ellemen • 23

#F1D352

cmyk 6 13 80 0

rgb 246 236 150

websafe F1 D3 52

#86ABB3

cmyk 50 22 26 0

rgb 135 171 179

websafe 86 AB B3

#DCC9E2

cmyk 11 21 0 0

rgb 135 171 179

websafe DC C9 E2

#D3D88B

cmyk 19 5 56 0

rgb 211 217 140

websafe D3 D8 8B

identity • logotype

secondary

These colors are used to add value change within the com-position.

color palette

primary

The green, blue, yellow and purple highlight the four ele-ments that make up a persons wellbeing and core values of Ellemen.

color associations

Green symbolizes youth and freshness, blue symbol-izes loyalty and truth, yellow symbolizes energy and life and purple symbolizes hope and positivity. These colors are used to encourage trust within the brand.

#F6EC96

cmyk 4 2 51 0

rgb 246 236 150

websafe F6 EC 96

#CFD8D5

cmyk 18 9 14 0

rgb 207 216 213

websafe CF D8 D5

#7F5E75

cmyk 51 67 37 12

rgb 135 171 179

websafe 7F SE 75

#8283334

cmyk 50 25 100 0

rgb 145 162 61

websafe 82 83 34

standards manual Ellemen • 27

patterns

The shapes within the Ellemen mark are derived from the word mark within the logo. Therefore they maintain func-tionality when separated and used as a a pattern.

A: The primary pattern option (if used on a color surface)white is the primary pattern option. The different color op-tions within the color scheme can be used to best fit.

B: The pattern option can be used over images and other promotional pieces.

c: The solid version on the primary pattern can be used in the business system and other limited applications.


a

b

c

solid pattern on white

full color pattern

solid color pattern

Ellemen • 02standards manual

brand identity

concept & inspiration ...............................06-09

primary logotype ....................................... 10-11

brand mark ..................................................12-13

fragrance ........................................................ 14

logo variations ...............................................15

space requirements .................................... 16-17

incorrect usage of elements.................... 18-21

color ............................................................ 22-23

typography .................................................. 24-25

patterns ....................................................... 26-27

photography ............................................... 28-31

business system

stationery .................................................... 34-36

envelope ............................................................37

business card .............................................. 38-39

digital media

web system ................................................... 52-54

mobile system .............................................. 55-61

social media ................................................ 62-63

environmental applications

ephemera ......................................................66-68

signage ............................................................. 69

for you, your home and the world we live in.


envelope

The envelope for the let-terhead is a commercial #10. Placement of the address should be 2 inches from the top and 3.88 inches from the left and right. The type used on the envelope should be Scala Sans 10pt/14pt.

primary paper

McCoy SilkWhite 28 lb / 70 text

secondary paper

Opus MatteWhite 28 lb

letterhead

stationery

Measurements for the let-terhead for Ellemen should be standard at a 2 inch top margin and 1 inch left and right margin. The type should be News Gothic Medium.

primary paper

McCoy SilkWhite 28 lb / 70 text

secondary paper

Opus MatteWhite 28 lb

business system • stationery

1 in

2 in

3.88 in

2 in

1 in

0.75 in

1.5 in

brand manual

A manual of brand standards in which colors,

spacing, patterns, etc, are explained in detail to

entail consistency throughout the brand.


fragrance

full color

The product line consists of categories of cleaning prod-ucts including household, dish cleaning, and hand and body which all consist of a fragrance line that represents the four color scheme.

variation

logo with message

The Ellemen mark with the statement phrase can be used on business cards, and any advertising or promotional pieces that pertain to the Elle-men brand as a whole.

products mark The white space on each side of the product line mark should be spaced this amount to maintain the readability

reversed logoWhen put behind a colored background, the logotype is reversed out for readability.


household cleaning products

love your home and your life in it

30

navigation tool targeted to the youthCheap Eats. Last Calls. Art Openings. Pickup Games. Vintage Shopping. Concerts Every Night. Clubs All Night.

PROJECT

NYC Under 30

OBJECTIVE

Elevate New York’s tourism industry, focusing

on bringing the youth population to even

greater heights by enhancing the way tourist’s

access and interact with the resources provided

by NYC & Company.

INSIGHT

New York City's tourism industry is thriving at

a level never seen before however not so in the

youth market.

SOLUTION

Provide users with different attractions that

are of interest to the youth market by creating

a unique way for tourists and residents to

navigate around such big cities.

ashley-meyer.com // NYC under 30

5IN 2012,

MILLION VISITORS2

user experience

New York City's tourism industry is

thriving at a level never seen before

our philosophy

We won’t tell you what to wear but we’ll find the best

place for you to buy it. We’ll give you the address and

you decide whom to take. We’ll tell you the trends

and you find what you like. We’ll show you cheap,

free and without fees. It’s all here. Take it.

diversitysupport

drivecommitment

brand core values


JOE MILLER

target audience

To attracts the youth traveler and resident

to showcase the City as a rite of passage by

showing different attractions of interest to

the youth market.

NYC TOURIST


Abby Beller a 25 year old female who has a very busy lifestyle that

consists of constantly traveling. Her office is 40 miles from home so she

is often times looking for places to hangout on lunch breaks. She enjoys

hanging out with friends and going to concerts on her free time.

user goals

l A tool that can be used as a way to plan ahead of time some places

that she would like to visit when coming to New York City.

l Price is a factor when deciding where to go, She is always cutting

out coupons and finding deals online so finding attractions within her

budget is important.

NYC RESIDENT


Joe Milller a 22 year old male that lives in a small apartment just

outside of the city. He prefers walking over riding the subway and

always on the look out for new and exicting places to go with friends.

user goals

l A resource that he can use as a way to get in touch with new places.

l Easily access and get information at a glance that will fit in with her

busy on the go lifestyle.

ABBY BELLER

JOE MILLER

mobile application

Creating a mobile application as a tool for

users to interact and get involved in different

attractions and locations based on what they

are interested in doing at that moment.


A minimum of three topics must be chosen in order to

move forward. This allows the application to “get to

know” the user and what topics they are interested in

getting information about.


hand picked & tailored to you

Whether you’re a NYC resident or just visiting

we’re making it easier and more fun to find new

places, plan your trip, and connect with others.

A detailed view of the selected place including

address, brief description and price range is

provided. So how about a visit? Select the location

and using Google Maps to pull up directions from any

location.

Selected places are pulled up that match the

categories selected previously.

social integration

This will be used as a way to share new places

with others as well as make connections

between NYC residents and tourists. This will

also be a source to keep in contact of different

events happening around the city.



nyc under 30 annual summary

Each year the company distributes an annual

summary that touches on growth and extension

for the city as well as future goals in mind.

the beauty of lightMaking a product like a light bulb not only have a unique shelf presence but remain user centered.

PROJECT

Sylvania Lightbulb

OBJECTIVE

Two stock keeping units (SKU’s) were produced,

for a 40W and 60W light bulb.

INSIGHT

While the bulbs themselves are appealing to the

environmentally conscious, the packaging for

the bulbs has been less than environmentally

friendly in term of packaging.

SOLUTION

After realizing that generally most light bulb

packages have a similar look, Sylvania’s design

needed to stand out. With the concept of the

beauty of light, a unique shape with a bright

pattern design brings strong shelf presence

amongst competition.

ashley-meyer.com // Sylvania Lightbulb

packaging dieline

The pattern design is derived from the concept

behind the beauty of light. The color scheme

corresponds the wattage of each light bulb.

ashley-meyer.com // Sylvania Lightbulb

environmentally safe

Each package is made from a variety of plant

fibers that make the package 100% eco-friendly

and sustainable.

shelf presence

The packaging repeats the smooth curves that

also mimics the pattern wrapped around the

entire package to engage the user and guide

eye flow through out the information.

real care. real peopleCadillac Family Physcians is committed to providing a total patient centered experience for your entire family within a comfortable and trusted environment.

PROJECT

Cadillac Family Physicians

OBJECTIVE

Design a successful web experience that instills

the trust of a patient centered medical home

while establishing the cutting edge reputation

of Cadillac Family Physicians.

INSIGHT

Based on patient surveys Cadillac Family

Physician's trustworthy and comfortable

approach stands out most to the patients.

SOLUTION

Align the cutting edge “professional” feel that

Cadillac Family Physicians is looking to give off

with their unique patient-centered approach

widely recognized will appeal to patients and

prospective doctors.

brand audit

Cadillac Family Physicians was in need of

an entire rebrand to align their personalized

approach to patient care. Working together

with the client to develop a new identity system.

Excellence

Highly

Trained Staff

Commitment

Team

Approach

Personalized

Environment

Advanced Medical

Technology

CADILLAC FAMILY

PHYSICIANS

LeadershipTrustworthy

Variety of Health Care

Highly

Trained Staff

ashley-meyer.com // Cadillac Family Physicians

Quality of

Patient Care

Friendly Staff Personalized Patient

Centered Care

100%\

75%

50%

25%

0%

*Percent based on 39 Patient Surveys and 7 Staff Surveys

Pe

rce

nt

of

Re

spo

nd

en

ts

Patient Results Staff Results

user surveys

Genuine

Personalized

Passionate

Compassionate

Innovative

Professional

Dynamic

Highly Trained

Efficient

Quality

Leadership

Advancement

Team Approach

Reliable

Accessibility

Dedication

EXCELLENCEDRIVETRUST COMMITMENT

core values

Our core values are derived from the key words discussed previously and shaped into four words that we feel accurately depict what we portray as a whole.


user research

Surveys were conducted in order to align the

needs of both the patient and doctors in terms

of they perceived Cadillac Family Physicians.

My Patient Portal

ContactConnectHealth Forms

Learn HealthRoom

Learn Connect

Services

Medical Team

CURRENT PATIENTS


user goals

l Wants to make sure that her children’s

immunizations are up to date before school

starts.

l Wants to quickly and efficiently be able

to check her and her childs medical records

without having to create an appointment.

PARTNERS ANDPROSPECTIVE PARTNERS


user goals

l Uses company websites when job searching to get a feel for the company background and environment of the office.

l Wants to get a feel for what services are provided from Cadillac Family Physicians to their patients.

identity concept

Cadillac Family Physicians logo was developed

by considering the four core values of the office

as well as the way the patient is surrounded by

a team of medical staff to ensure they receive

the best possible care.


Trust

Drive

Excellence

Commitment

Patient


ashley-meyer.com // Cadillac Family Physiciansashley-meyer.com // Cadillac Family Physicians

Health Forms(PDF’s)

Health Room-Medical Partners

-Health Trends

Cadillac Family Physicians

-Why-What-How

Connect-Location

-Email-Phone-Hours

Follow My HealthPatient Portal

Learn-What We Do

(Services)-How We Do It(Medical Staff)

(Medical Technology)

Follow My Health System

Cadillac Family Physicians Website

Login-Sign Up

Medical Staff

We are committed to building a trustworthy,

genuine, and ongoing relationship between

our patients and doctors.

What we do Why we do itWho we are

Learn

About us Services

Medical Team Health Room

Cadillac Family Physicians is your Patient Centered Medical Home providing personalized health care for the entire community.

We drive to provide a total patient centered

experience for your entire family within a

comfortable and trusted environment.

Connect

8950 Professional Drive, Cadillac, Michigan 49601(Phone) 231-755-02493 (Fax) 231-755-2570

HIPAA Notice of Privacy Practices for all patients is available online in PDF format: HIPAA Notice or via email by contacting the

administrator ©2001-2010 Cadillac Family Physicians, P.C. All Rights Reserved.

CFP LogoMy Patient PortalLogin Sign up Learn more about Follow My Health How to instructional video

Contact Health Forms

Location My Patient Portal

1

2 2

3

wireframessite map

content organization

Site map and wireframes were created to group

information and establish content hierarchy,


cadillacfamilyphysicians.comLEARN HEALTHROOMCONNECT

digital experience

The web experience encompasses the core

values and represents the brand identity.

The digital experience is split into three main

categories of learn, connect, and healthroom

to provide quick navigation for users.


Cadillac Family Physicians, P.C. 8950 Professional Drive Cadillac, Michigan 49601 phone (231)775-2493 fax (231)775-2570 [email protected] cadillacfamilyphysicians.com

Alan J. Conrad, MD, FAAFPThomas G. Smith, MDJames R. Whelan, MDTania M. LeBaron, MDDominic J. Kiomento, MDDianne M. Conrad, DNP, RN, FNP-BCScott Philburn, PA-C

8950 Professional Drive Cadillac, Michigan 49601

Promotional T-Shirts

Application to be used on NEW lab coats

logo applications

The logo can be applied to multiple surfaces and

items. These are a few examples of logo applications

that follow the brand standards.

Pens

Hats Coffee Mug

Frisbee

business system

The business system for Cadillac Family

Physicians, P.C. prominently features the

logotype while maintaining a professional and

clean aesthetic that relates to the excellence

and quality of the offi ce while still being unique

to the office.



stay in touch

write

[email protected]

talk

586.747.9515

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Ashley Meyer Print Portfolio