JOIN THE 7TH ASIA OUTDOOR SHOw IN CHINA

AsiA’s LeAding TrAde show!JuLy 26 – 29, 2012NANJING INTERNATIONAL ExpO CENTER

In cooperation with the 2nd asia bike The new trade show for sports and luxury bicycles in China.ExHIBITOR’S INvITATION

VIsITOR ANd EXhIbITOR COmmENTs:

ThE ChINEsE mARkET

the chinese outdoor market is the fastest-growing in the world. During the last 10 years the market has seen growth of between 25 – 30 % every year. China is on its way to beeing

the number 3 of the largest outdoor markets behind the USA and Europe within the next 3 years. The trend towards physical fitness and better health is a strong driver for the outdoor market and the market for sports bikes in China.

At present, many Chinese suppliers are experiencing rapid growth. The turnover of brands such as TOREAD, KAILAS, NORTHLAND or MOBI GARDEN have increased between 30 – 50 % per year. If the growth keeps on chinese brands will reach a market share of 50 % until of 2015.

China offers international brands perfect entry into their market – including successful national brands. Chinese traders and consumers are still highly interested in international brands, especially European and US brands. They are mostly interested in brands that are already known on the market, either through the Internet or other Chinese media.

lukas Meindl (Meindl shoes germany)Meindl has attended Asia Outdoor since 2006. Nanjing is for Meindl the most important marketplace in Asia. The show in 2011 was great and a big step forward in quantity and quality. Congratulations!

smartwool (Whelan leung) For us Asia Outdoor is the most important show in China. Being here is a must. Only here can we reach our key dealers from all over China.

kailas (petrel Zhu) Kailas has attended Asia Outdoor from the very first show. Asia Outdoor Nanjing is an important marketplace for us. The coordination with asia bike was a very good decision. We congratulate Nanjing for this great development in 2011.

MARKET VOLUME = RMB 16.5 – 18.3 BILLIONUSD 2.55 – 2.83 BILLION ( EUR 1.83 BILLION )

CORE MARKET

SPORTS BRAND WITH OUTDOOR COLLECTION

FASHION & LEISURE BRAND WITH SHARES OF OUTDOOR PRODUCTS

LOW BUDGET MARKET WITH SHARES OF OUTDOOR PRODUCTS

RMB 6.97 (USD 1.08)

RMB 2.7 – 4.5 (USD 0.42 – 0.7)

RMB 4 (USD 0.62)

RMB 2.8 (USD 0.43)UNITS: BILLION RMB (BILLION USD)

Source: Market Research 2010 of Bejing German Messe Exhibition Consultant and Nanjing University Research

total Market Volume 2010

AsIA OuTdOOR – ThE LEAdING shOw IN AsIA

the asia outdoor has one topic only: 100 % outdoor.Since 2006 the show has grown with the speed of the mar-ket and reaches 2011 with 19,180 visitors and 452 specia-lized brands – a new record.

19,180 TRADE VISITORS 17.5 %+

452 REPRESENTED BRANDS

26 %+

31 %+42,000 m2 COVERED SPACE

northland (china)It is definitely a growing show and could be the leading outdoor show in China. Brands get the right focus at the show.

toread This year, Asia Outdoor took a big step in terms of development both in the aspect in the facilities of exhibition hall and in organization. As an exhibitor on the platform of the exhibition, we had opportunities to communicate with outdoor elites and transmitted our brand concept.

Vaude (jan jorch) Great show, Vaude has attended since 2006. With the movement to the new fairground and the combination with asia bike, the Nanjing show has reached a new dimension. Also the quality of the exhibitors‘ booths, the quality of the visitors and the media support is unique in China. A great show!

MARKET VOLUME = RMB 16.5 – 18.3 BILLIONUSD 2.55 – 2.83 BILLION ( EUR 1.83 BILLION )

origin of chinese trade visitorsSince 2006 – once a year – Nanjing has been the most popular meeting point for the outdoor family in China. The map of the “origin of Chinese trade visitors” shows us the development of the market from year to year. The biggest change in 2011 we see in the northeast, the west and the middle provinces of China.

internationality:with 452 national and international exhibitors/brands the show has reached a new record. Also trade visitors from 32 countries find their way to Nanjing.

Xinjiang

Xizang (Tibet)

Qinghai

Gansu

Ningxia

Shaanxi

Sichuan

Yunnan

Guizhou

Hainan

Guangdong

Fujian

Taiwan

Zhejiang

Henan

Shanxi

Tianjin

Anhui

Hubei

Jianngxi

Shandong

Jiangsu

Chongqing

Hebei

Liaoning

Jilin

Heilongjiang

Nei Mongol(Innere Mongolei)

Hunan

GuangxiZhunangzu

Beijing

Hong Kong

Shanghai

Nanjing

FREQUENCY OF CHINESE TRADE VISITORS

2011 asia outdoor Visitors structure

0.4 % OTHERS

1.3 % MEDIA

1.7 % GOVERNMENT

7.9 % CLUBS AND ASSOCIATIONS

16.3 % OEM BUYER / GROUP BUYER / INDUSTRY(BRAND AND MANUFACTURER)

OUTDOOR RETAILER / WHOLESALERS INCL. MALL AND DEPARTMENT STORE 72.4 % 1

2

3

4

5

6

LOW HIGH

mARkETING ANd AdVERTIsING sTRATEGy OF AsIA OuTdOOR

1. support from our shareholder Messe Friedrichshafen:

we use all international marketing and organi- zational know-how from their 18 years of experi-ence and success with the European OutDoor.

· Direct contact to the leading global brands.

· Newsletter and press information. Advertising at the Friedrichshafen fairground.

· Direct post mailing from Germany to all registered exhibitors, visitor and media contacts in Europe.

· Service through our European Office.

2. our professional media program, in advance and during the show, is unique in this industry and in china.

19 Tv channels, plus radio broadcast, Internet net-works, print media including international maga- zines and daily newsletters report before, during and after the show. with this media power we reach millions of outdoor fans.

Several Internet network report live from the show and get millions of clicks during the 4 days.

hIGhLIGhTs OF ThE 7Th AsIA OuTdOOR 2012the Mountain VillageMountaineering is the roof for all outdoor activities. with our professional climbing and bouldering wall, climbing activities we give mountaineering more face.

the Fashion showHere we see the newest outdoor fashion in action.

the asia outdoor Forum discussionA highlight of the show for 7 years.

the tent cityHundreds of tents from the world market on 6,000 square meters.

the rock and pop party Relaxing, dance and fun.

asia outdoor awardHere we see the highlights and upcoming trends.

the 7th asia outdoor combined with the 2nd asia bike show – 1 entry ticket for 2 showsThe partnership of Asia Outdoor and asia bike is a win-win situation for exhibitors and visitors.

The combination of the Asia Outdoor show with asia bike in 2011 was a very successful project. This concept will be repeated in 2012.

Two branches of industry with a high affinity. Two booming topics in China.

Two trade shows at the same time and in the same place.

eagle creek (thoma ryll) This was our first show in Nanjing. The organization, the quality of the fairground and the quality of the visitors was great. We have signed a 3-year contract.

leki (Bernd Meyer) We were impressed by the internationality of the show. We were very positively impressed by the quality of the exhibition ground, by the organization and the quality of the visitors from all provinces in China.

Mobi garden (china)Morbi Garden will develop with Asia Outdoor together.

Beijing

Shanghai

Nanjing

The organizers of the 7th Asia Outdoor show and the 2nd asia bike show:

ContaCts of the 7th asia outdoor trade show:Nanjing Ningfei International Exhibition Co., Ltd., 88 Longpan Road, Nanjing, China organization partner in Nanjing:

Organization partner in Nanjing:

nanjing ningfei international exhibition Co., ltd. supported by:

Nanjing Nantex International Exhibition Centre Messe Friedrichshafen, Germany Nanjing City Government

knut jaeger chairman beijing german messe exhibition consulting co., ltd.tel.: +86-138166 72 341 k.jaeger@knutjaeger.com

European office

juliane jähnkeexecutive director agendumtel.: +49-7528-91592-0 mobile: +49-160 90 534 917 j.jaehnke@asian-outdoor.eu

sophie xusenior project assistant exhibitor servicetel.: +86-25-8689 1506 mobile: +86-13770 526 703 sophie@nfexpo.com

lee young project manager exhibitor servicetel.: +86-25-8689 1512 mobile: +86-13770 535 568 leeyoung@nfexpo.com

richard li general managernanjing ningfei international exhibition co., ltd.mobile: + 86-15905 195 280 richardli@nfexpo.com

beijing german messe exhibition Consultant Co., ltd.a joint venture between:

Messe Friedrichshafen, Germany Asia Outdoor Marketing Hong Kong Ltd. Beijing Climber Huide Exhibition Service Co., Ltd.

www.asian-outdoor.comSupported by:

4 h

1.2 h

NANJING: · CAPITAL OF JIANGSU PROVINCE· POPULATION: 7 MILLION· FAMOUS BIKE CITY IN CHINA

NANJING INTERNATIONAL EXPO CENTER:· LOCATED IN HEXI NEW TOWN· CAN BE REACHED WITHIN 10–20 MINUTES FROM TRAIN STATION OR DOWNTOWN NANJING

· TWO SUBWAY LINES ARE 5 MINUTES AWAY

The coordinator of Asia Outdoor and asia bike is Knut Jaeger, who is responsible for the marketing strategy of the two events. Both shows run with the support of the Nanjing City Government. Knut Jaeger, co-founder of “OutDoor” Friedrichshafen in 1994 and Asia Outdoor in 2006, has worked as a consultant in Hong Kong and China since 2004. The Chairman of German Messe is to link with Messe Friedrichshafen/Germany, (organizer of OutDoor/EUROBIKE) and coordinate the international marketing strategy.

People’s Government of Nanjing City