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.Asia Update: Chinese /
Japanese / Korean (CJK)
IDN Sunrise ICANN Regional Registry/Registrar Meeting,
Munich | 2011.05.13
Timeframe:
• Sunrise – OPEN: May 11, 2011 (Wed – 12:00UTC)
– CLOSE: July 20, 2011 (Wed – 24:00UTC)
– 70 Days
• Landrush – OPEN: August 2, 2011 (Tue – 12:00UTC)
– CLOSE: October 11, 2011 (Tue – 24:00UTC)
– 70 Days
• Pioneer Domains Program – May 11 – July 20, 2011
– Community Pioneers – Global Brand Pioneers
– Celebrity Pioneers – Partner Pioneers
– Social Pioneers
Timeframe:
• Sunrise – OPEN: May 11, 2011 (Wed – 12:00UTC)
– CLOSE: July 20 July 25 , 2011 (Wed Mon – 24:00UTC)
– 70 Days
• Landrush – OPEN: August 2, 2011 (Tue – 12:00UTC)
– CLOSE: October 11, 2011 (Tue – 24:00UTC)
– 70 Days
• Pioneer Domains Program – May 11 – July 20, 2011
– Community Pioneers – Global Brand Pioneers
– Celebrity Pioneers – Partner Pioneers
– Social Pioneers
Sunrise Process Highlights
• Simplified Process – Similar to ASCII .ASIA Sunrise (Same EPP extensions)
– Without compromising integrity
• One Sunrise Period – Submission of all Sunrise applications (SR1/2/3)
– Registry & Verification Agent to help sort applications
• Long Non FCFS Period – Promotion during Sunrise period (to encourage
immediate action to apply)
– Applications submitted later in the period are not
disadvantaged. Auction for domains receiving more than
1 successful application.
Summary of IDN Sunrise Eligibility
.Asia IDN TLD Commitment
• Commitment to
offer domain
automatically to
same registrant – Actual process
dependant on
ICANN policies
• Grandfathering NOT for translation: – chinese.asia ≠ 中文.亞洲
– japanese.asia ≠日本語. アジア
– korean.asia ≠ 한국어. 아시아
.Asia IDN Variant Policies
• Simplified and Traditional Chinese – CDNC Table (incorporating both CNNIC and TWNIC provisions)
– Hong Kong (Cantonese) Supplementary Characters
• Consideration for Japanese Kanji in the Context
of a gTLD – 日本語.jp | 漢語.jp Japanese
– 漢語.cn | 日本語.cn Chinese
– 漢語.asia | 日本語.asia ?
.Asia domain improves SEO/ranking
• “Asia” is a
popular natural
search keyword
• Searching:
Media Asia
• media.asia
ranks #1
Businesses are known in their
native languages
Prospective Market Impact of IDN:
Increase perceived value of domain names
alphanumeric code meaningful name
Domain portfolio for SEO
converting search traffic ppc market
Growing Internet Population in Asia
Source: Internet World Stats
Bulk of Asia’s
Population
Under 30:
38 Hour Day
4 Things at Once
Friends Matter: Social Networking
Content Matters: People are Media
Cutting Through Matters: Relevance
Sustained Growth in Online Ad
Spend in Asia
• Online advertising saw sustained growth
throughout Asia, compared to a 9.8%
contraction in total advertising spending
worldwide
– Nielsen Company reported double digit growth for Q1 2010 advertising
spending in Indonesia (26% -- US$1.27 billion), Taiwan (22.8% --
US$299.5 million) and Thailand (10.8% -- US$664.4 million)
– Nielsen’s Hong Kong office reported that online ad revenues reached
US$32.7 million in Q4 2009 to boost full year spending to US$111.4.
The total number of advertisers and campaigns more than doubled from
Q4 2008 to Q4 2009, signaling an acceptance of online ads among
advertisers in Hong Kong.
Online Ad
Spending to
Grow by
about 30% to
over US$20
Billion by
2012
Fastest Growth
in Online Ad
Spending
Expected to be
in Asia
Asia Market Integration
Since Jan 1, 2010: China + 10 South East
Asian Countries implemented the
China ASEAN Free Trade Area (CAFTA)
Promoting Mass Market
Awareness of .Asia
AsianFilmAwards.Asia
• The Asian Oscars
.Asia in Beijing
qingmu.asia bhdc.asia
jctech.asia huachun.asia
sprg.asia
bizss.asia
gc-open.asia
tahl.asia
jingjia.asia wonderlu.asia
odzt.asia
film360.asia
.Asia in Tokyo
yapc.asia
sakura-cafe.asia
musee-pla.asia
tokyoanitour.asia
gbes.asia
roomshare.asia
naughtyboyz.asia
tokyogolf.asia
astrix.asia
tokyolongstay.asia
jcgroup.asia
multignss.asia
aobo.asia
butai.asia
.Asia in Seoul
99s.asia
rodem.asia
akb.asia
kpaa.asia
changemaker.asia
lifa.asia
jamari.asia
applehip.asia
astronix.asia
hksports.asia
welife.asia
cosmotec.asia
Regus.asia
• Where new
businesses are
started
While you are at ICANN in Singapore…
www.obamas.asia
www.justbeer.asia
Supporting Registrars
KeepClicking.Asia
SunZi.Asia: The Art of War for
Domaining
Ella Koon as 1st Asian GoDaddy Girl
.Asia for the Asian Games
Lesley.Asia Video
Success of “.Asia” Domain Critical to
Success of DotAsia Organisation
DotAsia as a not-for-profit organisation with a mandate
to promote Internet development and adoption in Asia.
www.olpc.asia
CreativeCommons.asia
Paragon100.asia
APEA.Asia
NetMission.Asia
• Class of 2009 – Completed Training
– ICANN / APNG
APNIC / APNG
• Community Projects: – Children’s Carnival
– Youth & Family Pilot for HK gov supported large
scale Internet education program (hiring 500 youth)
– Middle-Aged Women Program Internet training for
disadvantaged middle-aged women
– Elderly Survey
• Youth IGF Camp
rIGF.Asia
• Over 350 participants from over 20
countries across 3 consecutive events
Every .Asia
Domain
Contributes to
Internet
Development in
Asia
love.from.asia Edmon Chung