Asian Traveller June 2012

4

Incredible India

ASIAN TRAVELLER | JUNE 20124 ASIAN TRAVELLER | JUNE 20124 ASIAN TRAVELLER | JUNE 2012

Gaurav Goenkaraju ShreStha

FACE TO FACE

P 16-17

arthur hSieh amarjit Lidder

EXCLUSIVE INTERVIEW

P 8-10

P 26-27

P 28-29

TEN QUESTIONS

P 14-15

in this issueVol.5 . No. 09 . JUNE 2012

6. The KTM route to Kerala

18. India readies to offer clean, hygiene environs to tourists

20. Discover the Czech Republic, on cycle

21. It’s time to do more things in Dubai

22. Singapore to turn into a world of culinary delights

23 Tourism Australia makes a successful run on facebook

30. Leela Palace New Delhi gets LEED Platinum certification

37. A policy boost, for integrated growth

WOMAN OF THE MONTH

P 12-13

Photo Courtesy (Cover): Taiwan Tourism Bureau

5ASIAN TRAVELLER | JUNE 2012

Incredible India

5

T rr acrin a G. Biju KrishnanEditor & Publisher

[email protected]+91 9447555222

Tourism is as important as any other industry. It is an industry, and to an extent the only industry, that fosters the culture and heritage of a country. Its power to contribute to the economic growth of a country isn’t

questionable, either. The more the arrivals, the more a country stands to benefit from foreign exchange earnings. The industry also has, time and again, proved what it could do to create jobs in large numbers, directly or indirectly. Above all, it has showed the world how it can help a country tide over the troubled economic times. In fact, there are countries, where any fall off in tourism is bad news for their entire economy. Whatever be the cause of fall, the cause is, indeed, a cause!

Take the case of Greece, for instance. Tourism industry is the biggest employer in the country as well as the main contributor to its gross domestic product. The country, which is already facing economic turmoil, is said to sink deep into trouble, with its capital city Athens failing to draw tourists, as it is used to in the past years. It is still home to some of the world-class attractions and boasts high quality infrastructure. But, the city was in news for all the wrong reasons. The recent strikes and demonstrations have taken a heavy toll on its image as a safe place for tourists. The incident clearly sends out a strong message that any negative image will badly affect the prospects of a destination, no matter how attractive it is.

It is in this context one has to see the clean drive taken up by the Union Ministry of Tourism, Government of India, under

its ambitious programme Clean India Campaign, to keep the destinations clean and hygiene, and

to offer basic amenities to the travellers. It clearly knows what a statement like ‘how a clean and

hygienic place is India’ could do to its tourism industry. It’s only a small measure, but the effect is

going to be big, as it is all about projecting a positive image of various destinations in the country. And in

the tourism industry, business depends a lot on positive image.

Editor & Publisher : G. Biju Krishnan Chief Executive Officer : M. P. Sreekumar Group Editor : Anil Mathew* Photo Editor : Retheesh Kariyam Art Editor : Biju Kumar N Senior Sub Editor : Krishnadas P Sub Editor : Jagadeesh Narayan N Editorial Team : R. Parameswaran, Arya Anil, Lekshmi P, Smitha R Director - PR (Mumbai) : Ashok Bania GM (Marketing) : Briji Abraham GM (Finance) : Sreedevi R Manager (Marketing) : Ashok G SMarketing Coordinator : Dhanya Rajan Financial Advisor : Jayachandran S Legal Advisor : Adv. G.S. Prakash GM -Tamil Nadu : P. Deenadayalu

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Edited, Printed & Published byG. Biju Krishnan and Printed at M/s. Safire Offset Printers, Sivakasi, Tamil Nadu for Cristal Printers, Thiruvananthapuram, Kerala State, South India.

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The news items and Advertisements published herein have been collected from various source, which are considered to be reliable. Readers are however requested to verify the facts before making business decisions using the same. No part of this magazine may be reproduced without the written permission from the Publisher.All rights reserved. Copyright © 2009*Responsible for selection of news under the PRB Act

EDITOR’S NOTE

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OVERVIEW

ASIAN TRAVELLER | JUNE 2012

After the gap of a year, Kerala is again back into business,

as usual. If the first leg of preparations are anything to go by, this time with added vigour, to make the event a huge success. The name it enjoys in the global market today is just an indication of how popular Kerala Travel Mart (KTM), a biennial expo to promote brand Kerala, has become within a limited number of editions. It won’t be wrong to say KTM now enjoys the same brand value of Kerala Tourism. A lot of credit goes to the Kerala Tourism Department, for the role it plays in promoting the event in both overseas and domestic markets.

The event, organised by the Kerala Travel Mart Society in participation with the state government, is an opportunity for the tourism boards and travel trade of other countries to get a clear and a comprehensive picture of various destinations in the state, and its exotic tourism products and services. Participating in the event is worth for more than one reason. It’s a platform, where one can meet and establish contacts with the business fraternity and entrepreneurs behind the tourism products

The KTM route to Keralafrom 50 countries. The figure, however, does not include the expected 1,000 domestic travel agents. The last edition of the event featured only 262 international buyers and sellers, and 781 domestic agents. It just says, the event is going to be big this year. In order to give a fabulous experience to the foreign delegates, the organisers have arranged an array of products and hotels in major destinations in north and central Kerala. Sightseeing and product sampling itinerary is also part and parcel of the package arranged for them.

This year, KTM will be held at Le Meridien Convention Centre, Cochin, from September 27-30. The choice of the venue complements the projected increase in the number of delegates. It wasn’t long before that Hotel Le Meridien, Cochin, took home the best hotel-based meeting venue award, at the National Tourism Awards instituted by the Union Ministry of Tourism, Government of India. The event will, among other things, also feature seminars, press meets and cultural evenings. It’s surely an event not to be missed!

and services in Kerala. And, it’s the only event in India, where they gather in large numbers.

The benefits of attending the event do not end here. It is also an opportunity for one to network with a number of tourism boards and travel trade, under a single roof. It is where travel trade can exhibit their products and services to a larger audience. As far as tourism boards are concerned, they can take the attractions

of their country to both the general public, and Indian and international travel trade. The event, in short, offers a win-win situation for all stakeholders.

The event organisers, under the leadership of Riaz Ahmed, President, KTM, have launched an impressive campaign to make this year’s mart a grand success. Only into its seventh edition, the event is expected to host close to 900 international delegates

Photo: keralatravelmart.org Photo: keralatravelmart.org

Photo: keralatravelmart.org

Photo: gvpedia.com

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EXCLUSIVE INTERVIEW


How right would it be to say Taiwan is the best in Asia for the travellers who seek nature’s beauty and a dose of culture?

Taiwan is called the most varied destination in Asia for a reason! We have a wonderful combination of natural beauty and age-old culture that still endures. As far as natural assets go, there is a beautiful amalgamation of mountains such as Yu Mountain (Yushan) which towers at 4,000 meters on one side, and an undulating coastline on the other side, as a gorgeous contrast! We have a number of scenic areas dotted along the island – on the northern tip you can find North Coast, Guanyinshan National Scenic Area and Yilan Coast National Scenic Area; on the east, there are East Coast National Scenic Area and East Rift Valley National Scenic Area, and on the south one can enjoy Southwest Coast National Scenic Area and Dapeng Bay National

The seductive Tai

The number of travellers flocking to Taiwan to unwind, enjoying every moment of being one with nature and exploring its hidden treasures and beauty, has been on the rise in the past few years. And it speaks volumes about the growing popularity of Taiwan as a perfect destination to relax in a rustic setting, among international travellers. In an e-mail interview to Anil Mathew, Arthur Hsieh, Director of Taiwan Tourism Bureau, Singapore Office, depicted a clear picture of various tourism attractions in the country. Edited Excerpts:

Scenic Area. I would highly recommend taking a train ride to the beautiful Alishan National Scenic Area, where you can arrive early in the morning to watch the sunrise. Then, there is Sun Moon Lake, the beauty of which will surely cast a spell on you.

I would also recommend the Penghu National Scenic Area that is made up of 90 islets scattered on the Taiwan

Strait. Green Island, which is a part of the East Coast National Scenic Area, is the best spot to have saltwater hot-spring bath and spectacular diving on colourful coral reefs. Nature lovers will also surely like Taroko National Park, which is known for its lofty canyon landscapes, sheer drops and stunning rocks.

As far as Taiwanese culture is concerned, it is very

similar to Indian culture. Like Indians, we also celebrate a number of festivals. The Chinese New Year, Mid-Autumn Festival, Lantern Festival, Tomb Sweeping Festival and the Ghost Festival are, for instance, celebrated with great gusto. I would suggest one to visit Taiwan during the festival time, to get the real pulse of its culture.

Cycling in Taitung


EXCLUSIVE INTERVIEW

The towering mountains and the gushing streams that dot Taiwan’s picturesque landscape are sure to fascinate any traveller. How popular are they as adventure tourism spots?

Taiwan’s tall mountains, green valleys, national parks, forest reserves, glistening lakes, hidden waterfalls and rushing rivers surely are perfect spots for adventure sports. From hiking and rock/mountain climbing, to rafting and canyoning, the options they offer are aplenty. The most popular place for rock climbing is the ocean cliffs at Long Dong. They are one of the world’s premier coastal climbing areas. For rafting, it is better to head to the gorges and winding rivers of Eastern Taiwan. And, Hsiukuluan River boasts the best white water in the area. Then, if you love diving, you will surely love Kending, Green Island and Penghu Islands.

Taiwan is also a superb place for biking and we have worked on developing bicycle paths in the country, over the last few years. The project is almost at its completion stage. We have already opened thousands of kilometres of paths, including two round-the-island routes, for biking. I would say, the rugged and dramatic ‘cross island’ roads that wind their way through the massive central mountain ranges are perfect for a road cycling tour of a lifetime!What all pleasant surprises you have for the wildlife enthusiasts and avid bird-watchers? Which is the best time for them to visit Taiwan?

Taiwan is one of the easiest and friendliest places to watch birds in East Asia. Species such as Taiwan Blue Magpie, Grey-chinned Minivet, Flamecrest, Black-throated Tit and Steere’s Liocichla can be easily spotted, here. Taiwan gets very rainy, especially in the spring and

summer when the ‘Plum Rains’ fall. November is drier and sunshine filter through the mountains, making sightings easier. At this time, winter birds like Red-flanked Bluetail, Eyebrowed and Dusky Thrushes, and species that are difficult to see elsewhere, such as the endangered Saunders’ Gull and Black-faced Spoonbill,

migrate to the country. This is also the best time to spot birds like Taiwan Yuhinas and Taiwan Yellow Tits. Since Taiwan is home to a number of mangrove wetlands, alpine forests, sub-tropical rivers and valleys, there is a wide variety of flora and fauna for the travellers to enjoy.As one of the top 15 hot spring sites in the world,

what all varieties of hot springs await a traveller to your country? Where should one head to enjoy them?

It is a recognised fact that hot springs have rejuvenating and therapeutic properties. In Taiwan, you can find a variety of springs - hot springs, cold springs, mud springs and seabed hot springs. Almost every city and county in Taiwan has hot springs. The highest concentration of hot springs can be found in northern Taiwan, where the Datun (Tatun) Volcano is located. However, more than 80 per cent of hot springs in Taiwan is located along the central mountain range. Most of Taiwan’s hot springs are located in beautiful scenic areas, so when going to soak in one of the numerous hot springs, you also get the opportunity to enjoy gorgeous scenery.The white coral and shell beaches that add to the breathtaking beauty of Taiwan are marvellous indeed. How perfect destinations are they for beach holidaying?

Our beaches, known for their beautiful scenery, offer an excellent range of activities for people of all ages. May through October is the perfect beach season in Taiwan and it ties in with the holiday time in India. Baishawan Beach, which lies between Linshanbi and Fugui Cape, stretches over 1,000 meters in length and it is famous for its clear, clean, blue water, and hiking trails and stunning volcanic rock formations. Then, there is Fulong Beach and it comprises of two long golden sand beaches on the North-East coast in Fulong Village. A fairly deep body of water, the Shuangsi River, separates these two beaches. The sea beach runs parallel to the river bank and the resulting body of water is a perfect place for

Taiwan’s breathtaking beauty

Taiwan golf and country club

The northeast corner of the Fulong Sungai estuary - gantry crane bridge bike

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EXCLUSIVE INTERVIEW


windsurfing and canoeing. Beach lovers also have a couple of options in Kenting. Located in Southern Taiwan, Kenting’s beautiful golden sand beaches are surrounded by an 18,000-hectare national park. Here, you can indulge in swimming, diving, surfing, windsurfing, parasailing, jet skiing and boating.Aren’t a lot of travellers nowadays flocking to Taiwan, just for shopping? What all offerings you have for them?

Taiwan has what every Indian wants – bargains and shopping galore! We have everything from designer clothing, to lifestyle products and electronics. One can find several theme streets, including Taipei’s Ximending and Kaohsiung’s New Juejiang commercial area, showcasing an exciting blend of history and style. The weekend jade markets and computer lane in Taipei’s Guanghua commercial plaza are good places for unexpected bargains. If you are passionate about branded clothes, jewellery, shoes, bags and other leather items, there are luxury stores lined up along Dunhua South Road. The section between SOGO department store and Taipei Metro The Mall is a good bet for those who love high-end brand names such as Cartier, Louis Vuitton, Gucci and Chanel. You can also find a

Sun Moon Lake The stunning Yehliu Geopark

Jiufen Old Street

number of fashionable malls, restaurants and hotels in Xinyi Planning District. It is considered Taipei’s trendy commercial district. When the weekend arrives, the outdoor stages and squares of this district come alive with concerts, dance performances and celebrity appearances. It will be a unique experience for the travellers.

One should also stroll through Dihua Street Area as it will offer you a feel of Taipei city’s past. The old-town market has scores of shops, selling a variety of traditional goods. Taiwan is also famous for its night markets that offer everything from accessories, to clothes, trinkets and souvenirs. So, you can literally shop till you leave Taiwan.If a traveller is looking for more than a beach holiday,

wildlife, adventure sports and shopping malls, has Taiwan got anything to quench his/her thirst for a different experience?

Yes, we will recommend Taiwan for its beautiful golf courses. We have a beautiful range of more than 70 golf courses located in the most picturesque of sceneries and backdrops! We have golf courses that comply with international standards and we are called the ‘Golf Kingdom’ of Asia. Green fees in Taiwan are cheaper than many other South-East Asian destinations. Many courses have ‘discount days’ or discounts for groups. So, you can have an affordable golf holiday to remember!Which all destinations would you suggest a must for a first-timer to your scenic country?

I would say, first-timers should gaze at the Taipei 101,

walk through the bustling night markets, hike the Taroko Gorge in Hualien, dance the night away at trendy clubs and bars in Xinyi Shopping Area in Taipei City, enjoy the theme parks and zoos, get lost in the beauty of the Sun Moon Lake, visit a farmstay or homestay and enjoy activities such as flower dyeing and pottery making, shop at the electrical and electronics hypermarket, indulge in a foot massage and pan for gold in Jinguashi in Taipei city. What all promotional activities have you taken to sell Taiwan as a destination that caters to all segments of travellers? How successful have they been so far in drawing more arrivals to the country?

The current year will truly be the ‘Year of Taiwan’! We plan to promote Taiwan’s shopping, nightlife, cuisine and its natural beauty and landscape through a series of promotional events that will include workshops, FAM trips and roadshows. We will be conducting a special workshop for Indian travel agents, so that Taiwan can be woven into their South-East Asia specialised itineraries. We recently concluded a FAM trip to Taiwan and are working on another one later this year. We are

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Q & A


AmArjit Lidder Owner and Promoter Kaleidoscope Travel Consultants Pvt. Ltd. & Holiday Bash International

You have, indeed, made your mark as a travel and tourism professional. What attracted you to this business segment?

The gender has never been a barrier for Amarjit Lidder to venture into the travel and tourism business, which she believed would offer enough of challenges every day. And her readiness to take up challenges has, over the years, helped her become the Owner and Promoter of two companies in the fast growing travel and tourism industry. She has great plans for her companies and is thankful to the ones, who have trained her in the initial stages of her career. She feels the industry has learnt to accept women power but advises young girls to have a dogged approach. Read more…

ought to provide stability to the children’s education. This prompted me to simultaneously cast my mind to my own aspirations. Also, teaching was getting to be somewhat mundane. I had long dreamt of a far more challenging and interesting career and I wanted to undertake a career path that was compatible with my strengths, which strangely lay in mathematics and French, and yet threw up newer challenges by the day. A little introspection led me to the conclusion that the travel industry provided challenges in galore, as every passenger/client had a different set of demands and travel aspirations. It was this particular chain of thought that led me to name my first company as Kaleidoscope - the clients changed with each footfall into the office, much in the manner that the patterns changed in a kaleidoscope! It didn’t take me long thereafter to complete my travel and tourism, and International Air Transport Association (IATA) courses. The ball thus had begun its long and arduous roll – never to look back, or ever contemplate a roll-back on this momentous decision!Would you please throw light into your ventures

and your current role in the organisation?

Our organisation comprises two companies – Kaleidoscope Travel Consultants Pvt. Ltd., and Holiday Bash International. The former is an IATA company, duly recognised by the Govt. of India and the Maharashtra Tourism Development Corporation (MTDC). The latter is a company that conducts tours and it is a member of Indian Association of Tour Operators (IATO) and Association of Domestic Tour Operators of India (ADTOI). I am the Owner and Promoter of both companies. What plans, immediate and long term, do you have for the company?

The immediate plan is to increase manifold our portfolio of exquisite offerings, both for the outbound and inbound markets in the luxury segment. In the long term, we hope to set up offices in several cities, countrywide. As a hospitality industry professional, what is your ambition? Where would you like to see yourself 10 years from now?

The industry is evolving faster than anyone could have imagined even five years ago. Setting career goals these

Like most army wives, in my early married life, I was a teacher. This was most appropriate, as one re-located every two to three years. Later, my husband and I took a decision that we


Q & A

days is, therefore, far more challenging and daunting than what it was a decade, or two ago. Nonetheless, it is my ambition to contribute effectively to the health of the travel industry. This would only be possible, if one is able to attain a level of professional competence, due to which the government sits up and takes notice and accords the respect of being heard in matters of concern to the travel industry. In 10 years, I would, hopefully, be running a multi-city, multi-discipline tour-based group of companies and would be vying for a position of eminence in national bodies related to our industry. Who has been the greatest influence in your professional life? How has he/she changed your career for better?

The greatest influence in my professional life has been my father, who inculcated in me the ability to examine any proposal in depth, and with a very professional and un-biased outlook. This ability in decision making has helped immensely in dispassionately and objectively separating the chaff from the grain.As a woman, what were the challenges you had to face in your career? What is your

advice to the young girls who want to enter the sector?

There have been occasions where I have come across a condescending attitude of my male counterparts, who fail to accept that a woman can operate as an equal. In a country, which was conditioned to believe that only males took decisions of importance, it does get to be frustrating when a woman is required to repeatedly prove her competence. “But Ma’am, this is not how it is done,” has been the constant refrain and I have had to, time and again, prove that things could be done otherwise! However, young girls of today are far luckier, as attitudes are gradually changing and presence of women in careers is gradually gaining acceptance. They must, however, have a dogged approach when it comes to taking a task to its logical conclusion, irrespective of any biases that they may encounter on the way.Don’t you think, you had a successful run, so far? What you think is the secret of your success?

It would be highly presumptuous to assume that I have, indeed, reached the pinnacle of my career and it is therefore a moot point, if one could be termed it as

‘successful’. However, I do feel that I have been able to make a place for myself in this vastly competitive travel industry. I started from the Front Desk and rose to be the Owner and Promoter of my two companies. I attribute this success to the wonderful training I received in my first job with Kai Travels, from none other than the redoubtable Mr. Kai Suri himself and subsequently from Mr. Bhalla of Indiana Travels. I did, of course, display a burning desire to learn over-and-above my brief and often volunteered to accept additional responsibilities, as they came along. This helped me to round off the rough edges of my knowledge base and enabled me to grasp more aspects of the trade. This, in turn, has stood me in good stead.Do you mind, sharing with us the proudest moment (till date) in your job?

The proudest moment till date in my occupation has been the election for International Councillor SKAL, wherein I was unanimously elected to represent all the Indian SKAL Clubs in the Council of SKAL International which is based in Torremolinos, Spain. This job involved participating in half yearly council meetings as well as the SKAL World Congress

and putting across points of concern of all Indian SKAL Clubs. I went on to execute this onerous job for a full five years.Would you please paint a picture of your family?

My husband served the Corps of Engineers of the Army and retired as a Brigadier. He has since joined my group of companies as Director. We have three children. The elder is a son, married and settled in Australia. An Electronics and Telecommunications engineer by training, he has worked with Infosys India and Infosys Australia, before doing his MBA from INSEAD in France. He is now working for an American business consulting company. The next is a daughter. A Merchandiser by profession, she has worked at the Corporate Office of Shoppers Stop in Mumbai prior to her marriage, after which, she went to New Zealand where she works as a Buyer in Farmers, their largest chain of stores. The youngest, a son, is currently working as a Systems Analyst with Infosys. He is a Software Engineer by profession.What are your hobbies?

I like to unwind after a hard day’s work, watching TV. I also love to cook and master various cuisines.

also working closely with the media to create brand awareness about Taiwan, through regular advertising and editorial content. We believe, it will help us to connect with the Indian outbound traveller.Going by the number of arrivals, how an important market is India for you? What all initiatives have you

taken to attract more arrivals from the subcontinent?

India is an important and a growing market for us and the Taiwan Tourism Bureau’s India Representation Office is working actively to promote Taiwan as a destination, in the country. We are advertising in various print publications to raise awareness about Taiwan as a destination. We are also

closely working with travel agents, for branding and co-promotions.

We also conduct educational seminars and workshops in different cities in India. Taiwan’s private sector (such as destination management companies and hotels) participates in B2B meetings held as part of such programmes. This fosters

strong ties and a direct relationship between the travel trade partners of the two countries. Since we are well aware that outbound-specific trade fairs and travel shows would give us a perfect platform to make our presence visible and network with our trade partners, we actively participate in all such events held in India.

The seductive TaiPage 10

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Q & A


You have been in the hospitality sector for the past several years. Could you tell us about your early days and as to what made you enter the sector?

Yes, I have been in the hospitality sector for the last 32 years. It is a coincidence that my parents are also from the hospitality sector. My mother was an Executive Housekeeper,

Who won’t relish building a career in a field that has fascinated one, at a very young age? And raju Shrestha, General Manager, Holiday Inn Cochin, has every reason to sport a smile on his face, looking back to the days, when he cherished a job in the hospitality sector. He has realised his dream and is today part of one of the biggest hotel companies in the world. Through 10 Questions, he narrates the journey so far in the sector. Also, know his hobbies and favourite destination.

rAju SHreStHA General Manager, Holiday Inn, Cochin

while my father was a Nepali Chef. I grew up in such an environment which fascinated and attracted me to join the hotel sector. In those days, the working style was completely different - everything had to be done manually, with limited access to computer and programmes. It was a challenge to get trained manpower and we had to beg and ask people to come and join the sector. Hotels, at that time, didn’t fascinate many. What plans do you have for the company?

InterContinental Group of Hotels is one of the biggest hotel companies in the world, by the number of rooms and we operate/manage more than 4700 hotels, globally. As far as India is concerned, we have a large number of projects in the pipe line. We will be able to provide a lot of job opportunities to the domestic people. Would you please share with us the proudest and some of the unforgettable moments in your professional life?

I cherish a number of proudest and unforgettable moments in my life. And this one remains fresh in my mind. I was given the responsibility to co-ordinate the overall arrangements for the SAARC Summit 2002. All the seven heads of SAARC nations were under one roof and I

had an opportunity to meet each one of them personally. Here, I met Atal Bihari Vajpayee, Pervez Musharraf, Jigme Thinley and Mahmoud Gayoom, etc.

Another unforgettable moment happened during my tenure with Soaltee Crowne Plaza, Kathmandu. It was a time, the uprising of Maoists was at the peak and our hotel, being the biggest and most popular, was targeted often. It was bombed one evening at around 07.00 pm, when it had an occupancy rate of above 90 per cent. We had to evacuate the complete building, keeping in mind the safety and security of our valuable guests, which we did and completed by midnight. We transferred all the 400 guests to other hotels in the city and the hotel remained closed after that for almost four months. It was, indeed, a sad moment.

Then, I was very happy when we opened Crowne Plaza Today Gurgaon, the first brand defining property, on time. In your career, have you ever worked abroad? What, according to you, are the advantages of working overseas?

Yes, I had an opportunity to work abroad, as part of the task force to open the 360 room-Crowne Plaza Karon


Q & A

Beach in Phuket, Thailand. I was given the responsibility to set up complete rooms division of the hotel, i.e., front office, housekeeping, security, laundry, etc., which I did and opened the hotel successfully, on time. The advantages of working abroad are plenty - you will have thoroughly professional team members, everything will work as per clock and systematic, and the supplies will be standard and easily available. There are no ‘if and buts’, as every process is driven by a system/procedure.Where would you like to see yourself, say, 10 years from now?

I will continue my service with InterContinental Hotels Group and I truly believe

they are one of the best companies in the world to work with. I will focus myself to take up responsibility at corporate level.How do you see the role of a hotel in developing a destination? What all things can hospitality sector do in this regard?

India is a fast emerging destination, as far as hospitality sector is concerned and all the best companies in the world are opening hotels in the country. It is an indication in itself that the future of the hospitality sector in India is bright. The more hotels we have, the more job opportunities it will create and drive the economic growth of the country. In one sentence, hospitality sector

can change the economy of a country, for good. How do you see the growth prospects of Indian hospitality sector?

The future of Indian hospitality sector is very bright. Otherwise, there won’t be so many international hotel companies entering India. You name any international hotel company and it is sure to have a number of projects in various parts of India. Indian economy is growing at a healthy rate and the demand for hotel rooms will be much higher, in days to come. The middle level manager population is also increasing day by day, who would require good hotel rooms to stay, on their business trips. Besides, several international companies, from automobiles to IT, are

investing in India and it may shoot up the demand for more rooms, in future.Tell us about your family.

We are a very small family. My mother and my wife stay with me in Cochin. I have a son, who is studying finance in London. Please tell us about your hobbies and other interests?

I am a sports person. Though I like and love all types of games, football is my favourite game. I visit gymnasium regularly, to keep myself fit. I also love surfing net and keeping in touch with my friends across the globe.Which is your favourite destination?

I love to visit the Himalayan ranges of Nepal and be with nature.

16

FACE TO FACE


How far has Mirah Group’s dream of making it big in the Indian hospitality sector come true with your young brand Citrus?

Well, I would say it is a work still in progress. There are quite a few milestones that we have achieved. But, the present is not where we want to be. Future is where we belong and God willing, we will make it. We have been working very hard and aggressively on the brand. We firmly believe that nothing sells better than a satisfied guest experience. Along the way, we have won some accolades as well. So far this year, five out of seven Citrus properties in Goa, Mahabaleshwar, Pune, Alleppey and Lonavala have received the coveted TripAdvisor award for excellence. Also, the readers of this largest travel site have voted our resort in Mahabaleshwar as the top 25 in Asia. Needless to say, we are among the top 15 in

India as well. Our Alleppey property has won the ‘Resort of the Year’ award from Hospitality Biz. Above all, Citrus managed to win the best upcoming chain of the year award, in the very opening year itself! So, yes, we have been getting accolades but like Robert Frost said: “Miles to go before I sleep.” You must have forayed into the hospitality sector with a clear vision and a mission. How far the brand Citrus reflects them?

We are foodies first! Our restaurant brands like Rajdhani, Falafel and Mad Over Donuts are best in their segments. We have recently launched Cafe Mangi and are the national franchisee for the Manchester United. Food, hence, will be the best at Citrus. We are very passionate about it and firmly believe that the way to a guest’s heart is through his tummy! There are so many brands opening these days, but I see people choosing us because of ‘better food’ and ‘better service’.

Citrus has evolved as a young and a vibrant brand. We welcome guests with open arms, as if they are returning home! Citrus managers are willing to strike up a conversation with you and would even help you with shopping for your wife! Chances are that you will get five to six friend requests on your facebook profile, from my colleagues. We offer value for money. We make money on rooms. Every other thing we would use as an add-on to get you stay with us.What are the unique offerings at Citrus, for the leisure, wellness and business travellers? And, what all things go into consideration, while you design the products and services for each category of travellers?

Our offerings are designed keeping the traveller in mind and most of them are always evolving. We were quick to add x boxes and play stations to our resort hotels. We

upgraded our bandwidth in business hotels, because we know, for them internet is as important as a breakfast. These are, of course, small things but matter a lot. All our resorts have a spa. Each of our property is also unique. For instance, our Alleppey property is accessible only through house boat. In Mahabaleshwar, we have 29 rooms in five acres of lush green forest! In Goa, we are right in the party hub and about five minutes walking distance from the beach. We evaluate the strength of the location and inculcate that into our strength! It sells faster. All your properties are located in tourist hot spots. How far the stay at your property would enhance the overall holidaying experience and help the travellers imbibe the real mood of the location?

Not correct in absolute terms. We have a mixed model. We have properties in both resort and business

The entry of young entrepreneurs like Gaurav Goenka, Director, Citrus Hotels, with a clear vision and a mission, has brought in a new wave in the Indian hospitality sector. He has been successful in building a trendy and a cheerful brand, and designing products and services that match, or at times exceed the quality of well established names in the sector. The key to success has been in providing them, at reasonable rates to the guests. In an Interview to Asian Traveller, he, without any reserve, opened up his mind on a variety of matters, including the company’s expansion plans and what the sector really needs from the government to take its growth forward. Edited Excerpts:

Young & Vibrant


FACE TO FACE

districts. For us, locations are important and so important is giving a guest a feel of the place. Hence, we have regular classical dance performances in Alleppey, live singer belting away classics by the pool side in Goa and in Lonavala we have regular ghazals in lawns, in the evenings. When it comes to business hotels, they are right where business is. Pune Hotel is five minutes from Tata Motors and close to the business hub of Chakan, while the Bengaluru property is across the road from Salarpuria and Prestige Tech Park! We are market leaders in Pune, building up in Bengaluru and enjoy an astounding 85 per cent occupancy in Sriperumbudur.Do you have any plans to take the number of Citrus hotels to more than seven, in the near future? If yes, have you decided on when and whereabouts it?

Of course! How else will the success story continue? We have 11 hotels on the anvil. They are all in work in progress mode. In fact, we are increasing our inventory in our existing properties, to cater to the growing demand. Coming years will see Citrus opening business hotels in Mumbai, Delhi, Chennai and Nagpur. We will also open hotels in Tadoba and Pench (Tiger reserves), Thekkady, Alibag, Jodhpur and Munnar, to cater to the leisure travellers. How important a factor is the selection of a right destination for a hotel to be a success? Or, do you think, a hotel can change the fortunes of a destination?

I am a great fan of PRS Oberoi and whenever we are finalising locations I recall his words. He said there are only three things for the success of a hotel. Location, Location

and Location! So, we will be in promising locations. We are looking at becoming pioneers in a location, but we will also definitely be there where we feel we can drive enough occupancy to sustain the business. Being a mid segment player, the project cost of the property is extremely important for us. We thrive on our pricing and hence it cannot be obnoxiously high! We have a budget of about 50 lakh for a key in category B cities and one crore for a key in category A cities. In category C cities, we are ready to shell out anywhere between 25 and 35 lakh, for a key. The prices are inclusive of land costs. We play the volume game and hence would always want to give our teams the advantage of price, when they sell our properties in the market!You surely have noticed the entry of increasing number of known foreign hospitality players into the country. What kind of effect, do you think, it may have on Indian hospitality sector?

I am all in for a competition. They make a destination stronger! Hotels which do not have quality offerings will definitely fall by the wayside, but brands which give quality for price will survive. India is still a growing destination, in terms of hotel rooms. Entire country has less branded hotel rooms, than the city of Shanghai! There is enough space for everyone to grow. We might learn a few tricks from them as well!Are Indian players positioned well enough to take the competition to such players? If not, where are they lacking in?

I think, Indians are well-versed in hospitality. The kind of hospitality we offer is way above what is offered in

Europe or America, at similar price points. So, we can surely teach them a thing or two. Indian guest is also spoilt for luxury. He is used to his every demand and whim being met. He expects the hotels to change the ground rules, to suit him! For instance, Ibis, when it came to Gurgaon, offered no room service. They had to change it very fast. Ibis in Pune did not offer complimentary internet. It changed as well.

The only thing we lack currently is the global reach of international players. Marriott has 3500 hotels and is spread across the globe. They, hence, have instant brand recognition. The technology, which these brands bring to the country’s hospitality sector, is worth emulating! Do you think, there should be a law in place to check the flow of foreign players to the country?

Nothing for me to comment on! Although I feel it is not required purely on the demand and supply basis. Maybe, later, the government should do something to protect the local players. Even then, I don’t think banning the entry is a solution. Why should a guest suffer because of the incompetence of local players? When the competition becomes

tough, the government should look at providing things like electricity and loans to the domestic players, at cheaper rates. According to you, what all things can government do, to help the hospitality sector grow?

The government policy lacks direction. Tourism is still not given its due. The hotel room is thought of as luxury and charged higher every year. It is for this reason that a guest travelling from Delhi finds Thailand as lucrative as or perhaps better than Kerala! Airfares are perennially up and even low cost airlines do not live up to their tags. Like hotels, let the foreign airlines enter the fray and let the prices be justified! The better the connectivity, the better a destination will sell. Network of roads and rails is still from the ‘Raj era’. Except for the Mumbai-Pune stretch nothing worthwhile has been done or maintained! Goa is just 550 kilometres from Mumbai, but takes eight to nine hours journey. In abroad, a similar distance can be covered in three to four hours. We need support from the government not in hotels but on the support services! Till that time the story of hotels in India will continue to be written in bits and pieces.

Gaurav with his father Omprakash Goenka, who is also the Chairman of Mirah Group of Companies

18

NEWSLINE


As the Dream Season has kicked off in God’s own country

with the arrival of monsoon, Kerala Tourism, in association with the industry players, has unveiled a number of exciting tour packages, to draw more foreign and domestic arrivals to the state during the June-September period. The department’s offerings for the

travellers, who visit the state to enjoy its monsoon season, include backwater houseboat cruises, hill station holidays, ayurvedic rejuvenation packages and monsoon tours.

“Dream Season was introduced to promote monsoon tourism in the state. We are happy that the response is overwhelming. After the launch of the

In a bid to address the issue of lack of hygiene and cleanliness in various

tourist spots in the country, which has become a cause of concern for domestic and international travellers, Union Ministry of Tourism, Government of India, has launched a major cleanliness drive under the Clean India Campaign initiative, to keep the destinations more attractive for the tourists. The clean drive is said to take care of drinking water facilities, renovation of toilets, proper signages, placing of garbage bins and maintenance of parking lots, in a destination.

Clean India Campaign, an initiative of the Union Ministry of Tourism, was launched with an objective to increase tourist

India readies to offer clean, hygiene environs to tourists

Dream Season begins in Kerala

arrivals to the country, by providing travellers quality services and a hygienic environment. In the first phase of the campaign, the ministry will undertake the clean drive in and around 36 monuments in the country.

“Clean India Campaign is a multi pronged action and

a comprehensive strategy to ensure an acceptable level of cleanliness and hygiene practices at tourist destinations, for an inclusive and sustainable development

of tourism. It requires ownership and involvement of private and public sector

stakeholders. This initiative aims to create a collective mindset that promotes cleanliness and hygiene by a balance of persuasion, education, sensitisation, training, demonstration, regulation and involvement of every individual,” says, Subodh Kant Sahay, Union Tourism Minister, Government of India.

Subodh Kant Sahay

Rani George

Photo: famouswonders.com Photo: ehdwallpapers.net

Photo: onamnewcastle.com

campaign, there was a steady rise in the number of arrivals to the state during monsoon. In 2010 it was about 6.8 lakh and last year we saw arrivals to the tune of 7.3 lakh. This year, we are expecting an increase of 5-10 per cent in the tourist arrivals,” informs, Rani George, Director, Kerala Tourism.

This year, more arrivals are expected from the Gulf countries, where the tourism department has successfully held workshops and promotional campaigns, recently. “We have done our best to spread awareness on Dream Season in Gulf countries and we are expecting a good response,”

she maintains. It seems that the hot summer in the Gulf may work to the Kerala’s advantage.

Monsoon is the good period to enjoy ayurvedic treatments in Kerala and hence the authorities have

given a lot of emphasis on it. Available data indicates that nearly eight per cent of tourists, who visit the state during monsoon, come exclusively to undergo ayurvedic rejuvenation therapies.

Dream Season packages are also a big hit among honeymooners. During the season, Kerala is also likely to see more arrivals from France and Scandinavian countries.


NEWSLINE

Within a month of foraying into offline space with its first

ever franchisee store in Surat, Ezeego1.com, an online travel search site, has expanded its presence in the retail travel agent market in Bengaluru through a partnership with the Enterprising Travel Agents Association (ETAA), the sole body that represents retail travel agents in India. Ezeego1 and ETAA entered into the partnership programme at the launch of ETAA Karnataka Chapter, held recently at the garden city of India.

“The partnership with the ETAA will help us to

expand our presence in the retail travel agent market in Bengaluru. ETAA has an excellent membership base. The travel agents can now access our vast inventory, to

enhance their business and serve their clients better,” says, Neelu Singh, COO, Ezeego1.com.

Ezeego1’s huge inventory include over five lakh hotels

across the world, more than 1,000 international and domestic holiday packages, around 5,336 sightseeing tours, and flight bookings across various airlines, at subsidised rates. As part of the partnership deal, the company will also provide travel solutions to the ETAA members.

“ETAA is proud to associate with Ezeego1.com, which is a one stop travel bazaar for our members across India. The deal is sure to boost our members’ business and profitability with Ezeego1.com’s travel solutions,” emphasises its President Karl Dantas.

To accommodate the recent growth in manpower and

provide the best service to the clients based from an office equipped with latest telecom and meetings technology, AVIAREPS India, one of the fastest growing airline and tourism representation companies in India, has moved to a new office in Santacruz (W), Mumbai. This Indian subsidiary of Germany-based AVIAREPS AG has been recently appointed as general sales

agent (GSA) for Rhaetian Railway (RHB) in the country.

“With a growing team and clients portfolio, there was a clear need for a bigger office. With facilities such as latest IT and telecom servers, we are now ready to offer the best quality service to our clients. The state-of-the-art new office will allow us to better serve our existing clientele and continue to expand our client base,” says, Joseph Fernandes, General Manager, AVIAREPS India.

Travel Food Services (TFS), India’s leading operator of restaurants, cafes, food courts and lounges at airports, has entered into a joint venture with Gate Gourmet,

world’s largest independent provider of airline catering and provisioning services, to foray into in-flight catering business. The joint venture company, TFS-Gate, will initially provide on-board catering services to Jet Airways (Jet Konnect and Jet Lite), across all sectors in India.

“We are delighted to associate with Gate Group, a global leader in providing on-board services and a specialist in catering and hospitality, with a 360 degree approach that addresses every aspect of on-board catering. We will be working together to transform the in-flight food and beverage (F&B) experience through an exciting variety of F&B options, product innovations

and customised solutions for our airline partners and their passengers,” says, Karan Kapur, Director, TFS.

Globally, in-flight catering sector is estimated to be over $14 billion. The domestic in-flight catering segment, however, is at a very nascent stage. TFS’ entry into this evolving segment is expected to bring in the winds of change in the way flight catering business is done in India. The company is also in talks with other low-cost carriers, to provide on-board catering services.

Ezeego1.com easily captures Bengaluru’s retail travel agent market

AVIAREPS India gets a new office in Mumbai

TFS forays into in-flight catering biz

Karan Kapur

Philippines Tourism Board has every reason to be happy

with the way its new tourism campaign ‘It’s more fun in the Philippines’ go. First, it saw the citizens crafting their own posters on social media, illustrating what is more fun in the Philippines. And now, the campaign logo, a banig

weave (local mat) that forms the map of the Philippines, has won the Grand Prix Award for the best design for corporate/brand identity category at the Adobo Design Awards 2012. Not over. It was also adjudged the best design, in the logo category.

“The banig design of the logo is indicative of our nature. Our country is made up of people from different regional cultures and backgrounds. Yet, just like the weave, we are united by the warm, easy-going and fun-loving quality that is inherent in all of us. Its lively colours represent the Filipino people’s fun-loving nature, a quality we are known for around the world and a quality that assures

visiting tourists that their experience in our country will be positive, enjoyable and most of all, fun,” smiles, Ramon Jimenez Jr, Secretary of Tourism, Philippines.

The banig logo was created by DesignWorks, the newly launched design division of BBDO Guerrero/Proximity Philippines, for the Department of Tourism. The campaign‘It’s more fun in the Philippines’ was launched with an aim to attract 10 million foreign tourists to the country, by the end of 2016.

20 ASIAN TRAVELLER | JUNE 2012

NEWSLINE

Well understanding the foreign tourists’ growing interest in

exploring various attractions in the country on a cycle, the Czech Republic, which boasts a network of cycling routes, has taken a slew of measures to promote cycling tours in the region. From undemanding routes around attractions for kids, to routes around cultural monuments and great outdoor attractions, the Czech has everything in it to satisfy a traveller, seeking a memorable cycling tour experience. And if you are an avid cyclist, who spends several days on cycle, you can travel in the Czech Republic on the long distance EuroVelo international cycling routes.

“EuroVelo 4, 7, 9 and 11 routes are situated in the Czech Republic. You can visit

it as part of a longer European cycling trip, or you can select a specific part you want to see. If you do not want to plan your own trip, you can use services of special agencies, which will provide you a guide and

facilities along the route, like bike buses with drops and pickups,” informs, Radka Neumannova, Director, CzechTourism India.

EuroVelo 4 route is very popular and it will take a cyclist from Prague to the German border and to

the Bohemian Switzerland National Park. Major attractions on the way include historical towns of Litomerice and Melnik, where one can also taste wine from northernmost vineyards in Europe. The Terezín Jewish Memorial, the area of a former concentration camp, is an important stop on the route. From Bohemian Switzerland, one can continue cycling

Discover the Czech Republic, on cycle

along the Elbe River through beautiful valleys and forests to Dresden.

“If you want to discover the Czech Republic on bike, or you just want to enjoy a different experience, or include some adventure for your family on your holiday itinerary, you can borrow a bike for a day. There are plenty of bike routes on short distances and you can combine them with a visit to nearby attractions. If you are tired, the bike bus will

come to pick you up,” she lists the options available for the travellers.

Popular cycling routes in the region include South Moravia, Cesky Krumlov with Lipno, and Bata River Channel from the city Zlin, where the first Bata shoe company was founded more than 150 years back. On the South Moravia route, you can explore Moravian wine trails and the Lednice-Valtice UNESCO complex.

‘It’s more fun in the Philippines’ continues its golden run

Ramon Jimenez

Radka Neumannova

Photo: George Tapan


NEWSLINE

It’s summer in Dubai, but unlike the previous years, it’s raining discounts,

here. And now, travellers can do more things in Dubai - do more shopping, do eat more, do enjoy more attractions, do entertain more with family and do stay more days in this rich and exotic land of the Sheikhs! A big thanks goes to the Dubai Department

of Tourism and Commerce Marketing (DTCM), which has launched its new initiative ‘Do More in Dubai’, to give a boost to domestic and inbound tourism during the summer.

“Our aim is to increase the tourist arrivals by 25-30 per cent through attractive promotional programmes for both domestic and

overseas visitors,” smiles, Eyad Ali Abdul Rahman, Executive Director - Business Development and Media Relations, DTCM.

The initiative will run till September 30, 2012 and during the period visitors to the Las Vegas of the Gulf can avail of the discounts and free accommodation for two children below the age

It’s time to do more things in Dubai

Following the success of first two modules of its training programme

‘Learn South Africa’, and the effect they had in helping the travel partners to sell South Africa as a destination to the Indian outbound travellers, South African Tourism is set to conduct the module three of this popular classroom training session for the Indian travel trade, this year.

To be conducted from June 12 through July 28 in as many as 30 cities across the country, the third edition of the Learn

South Africa programme will focus on training travel professionals to promote, plan and organise attractive packages to South Africa,

as per their client’s varied needs and desires. Last year, the training programmes were held only in 14 cities in the country.

“Over the years, we have been receiving huge number of tourists

from India, making this country one of our core focus markets for growth. In 2011, 90,367 Indians visited South Africa, which is a more than 26 per cent jump

compared to the figures of 2010. Keeping the growth potential in mind, we will continue investing in training our trade partners, to create

profitable partnerships that will benefit the consumer in the long run,” says, Hanneli Slabber, Country Manager, South African Tourism.

South Africa takes the training route, to win Indian market

of 12 years in select hotels and hotel apartments. The hotels will provide free food to the children, while the parents will get 20-30 per cent discount on meals in select restaurants, of the hotels. DTCM has identified 77 hotels and hotel apartments for this service, and expects an average occupancy rate of more than 83 per cent during the period.

At the Dubai Mall, travellers will be given a discount shopping booklet, using which they can avail discounts up to 70 per cent on diamond jewellery, and free pearls, gold and silver on select purchases. Besides, as many as 25 attractions, including Dolphinarium, Big Bus, iFly Dubai at Playnation, Al Badia Golf Club, Bateaux Dubai Dinner Cruise, Dubai Marina Yacht Club and Wild Wadi have joined hands with DTCM, to make this initiative a huge success.

Hanneli Slabber

Photo: globalholidays.co.ukPhoto: snapsengine.com

Photo: capespirit.com

22

NEWSLINE


Want to know the attractions and must-dos in Hong

Kong? All you have to do is to switch on your television set and play CNN-IBN channel on June 16 and CNBC TV18 channel on June 23, 2012. What unfolds before you will be the vivacious Bollywood actress Sandhya Mridul anchoring a travelogue, where she will take the viewers around her favourite spots and new attractions in Hong Kong. The programme is part of Hong Kong Tourism Board’s new promotional campaign to draw more arrivals from India, for which it has tied up with India’s leading television network, Network 18.

“The promotional campaign will be divided in two phases, targeting

Hong Kong ropes in a desi girl and Network 18, to reach Indians

Have ever thought of visiting Singapore, just to relish its

exquisite seafood? If not, a visit to this second biggest casino gambling market in the world, anytime between July 13 and 22, 2012, would tell you, why it is also a foodie’s paradise. The time is special, as it is when the 19th edition of Singapore Food Festival is held. It means, you can savour a diverse range of seafood, prepared in myriad ways by different ethnic communities! And, it is the best time of the year to learn Singapore’s multicultural heritage, by tracing the different culinary influences

that have shaped the city’s distinctive food culture.

Organised by Single Point Of Contact Solutions Pte Ltd., in partnership with Singapore Food and Beverage Alliance, the food festival will be held at the specially set up Singapore Food Festival Food Village at the Waterfront Promenade at Marina Bay. The event, which will feature up to 60 stalls that sell both local and international delicacies, also enjoys the support of Singapore Tourism Board.

Major attractions of the food festival include Catch of the Season @ Sentosa Harbourfront and Seafood Mela @ Little India, and on demand activities such as

Singapore to turn into a world of culinary delights

Catch of the Day @ Smith Marine Kelong, Behind the Scenes @ Jurong Fishery Port and Tiffin Cruise @ Singapore River. What else should be needed to delight the taste buds of seafood lovers?

Held at the break of dawn, Behind the Scenes @ Jurong Fishery Port is a must try. A chef will take you on a tour

through the fishery port to learn how to pick the freshest catch, followed by a delectable seafood breakfast. It is also worth trying Tiffin Cruise @ Singapore River, where you can tuck into a seafood set meal, served in a traditional tiffin carrier, while enjoying a leisure cruise along the Singapore River.

the summer and winter holidaying season in India. In the first phase, we will be targeting family and in the second phase our focus will be on young people and couples. The campaign will roll out through a travelogue, giving a firsthand experience about the destination. The objective of the travelogue is to showcase Hong Kong as Asia’s World City, with a great diversity of

attractions,” says, Sunil Puri, representative of the Hong Kong Tourism Board in India.

Sandhya Mridul’s will be the first episode of the programme and it will feature the highlights of her visits to Sky 100 Hong Kong Observation Deck, Ocean Park Hong Kong, Hong Kong Disneyland, Ngong Ping 360 Cable Car, Po Lin Monastery, Victoria Peak and Madame Tussauds Wax Museum,

Repulse Bay, etc. There will be a repeat telecast of the programme on CNN-IBN and CNBC TV18,

on June 20 and 30, 2012, respectively. The second episode will be broadcast in the winter season, which will showcase Hong Kong as a romantic destination.

Hong Kong Tourism Board is also likely to collaborate with travel agents to launch ‘value for money’ Hong Kong summer leisure packages, which will include offers from popular theme parks and special shopping and dining offers from Harbour City and Times Square.

Sunil Puri

Sethaphan Buddhani

“The success of our facebook page demonstrates the value of advocacy and word of mouth endorsement, as a marketing tool and this is an approach that we will continue to use in the next iteration of our global marketing campaign, ‘There’s nothing like Australia’,” says, Andrew McEvoy, Managing Director, Tourism Australia.

“We are in the business of telling the world about Australia’s incredible tourism experiences, and the beauty of social media is that it allows

our fans to share their stories about what makes Australia a unique destination to visit, in a compelling and authentic way,” he adds.

Tourism Australia has a strong focus on

using multiple digital platforms, as travellers increasingly venture online to research their holidays and share their holiday experiences. The facebook page is integrated with its other social media platforms, which include Twitter, a dedicated YouTube channel, Google+, Instagram, Weibo and Tudou.


NEWSLINE

It seems, the facebook page of Tourism Australia, Facebook.

com/seeaustralia, is as attractive and compelling as the destination Australia itself. Already Australia’s largest fan page and the

world’s most popular tourism destination page, it has now more than three million fans worldwide. And the surprising fact is that it has seen fan numbers increase by one million, since January this year.

Tourism Australia makes a successful run on facebook

As part of the overall marketing strategy to consolidate its

position as the number one destination for Indian weddings, Tourism Authority of Thailand (TAT), in collaboration with Bangkok Airways, has conducted a six-day study tour exclusively for the top wedding planners and organisers from key cities in India. The move comes at the wake of an increasing number of Indians flocking to Thailand, for weddings and other celebrations such as birthdays, anniversaries, graduation parties and family reunions. Besides the close proximity to India, it seems that its popularity as a value for money destination, is working to its advantage.

“We, along with Bangkok Airways, have successfully organised a study tour for the Indian wedding planners. Our aim is to grow Thailand as a premier wedding destination. Through our educational tours, we showcase awe-inspiring luxurious properties

in various cities to the travel trade. In our quest to make Thailand the number one destination for Indian weddings, we have promised consistent support to the wedding planners,” says, Sethaphan Buddhani,

Director, TAT, Mumbai Office. The study tour members

were taken to Bangkok, Hua Hin and Koh Samui and introduced to some of the spectacular hotel properties with picturesque views. The Indian wedding planners also got an opportunity to

Thailand eyes Indian wedding segment

experience a wide range of offerings at these hotels, including cuisine, traditional Indian decoration, optional wedding themes, and floral arrangements for weddings, honeymoon and other celebrations, first-hand.

“The Indian wedding segment is one of the biggest markets for us, in terms of numbers and revenue. The response we have received, over the past two years, has been overwhelming, with over 100 Indian weddings being held in Thailand, since 2010. This is mainly due to the fact that the cost of hosting a wedding in Thailand is almost the same as hosting it in India. Besides, here, guests get the

opportunity to organise events in some of the world’s most exotic destinations,” smiles, Runjuan Tongkrut, Director, TAT, New Delhi Office.

It was Bangkok Airways, Thailand’s first privately owned domestic airline, which arranged domestic air tickets, for the tour members. It officially began its operations in 1986, offering scheduled flights from Bangkok to Krabi, Korat and Surin. Presently, it operates scheduled flights over 20 major routes, covering nearly all major resort destinations in Thailand. Bangkok Airways started its operations in India in 2011, with direct flights to Bangkok.

Andrew McEvoy

24

Incredible India


Incredible India

V Duraikkannan

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24

In Bengaluru, just near the seat of State Legislature, the beautiful Vidhana

Soudha, there is a road crossing called ‘Thimmaiah Circle’. The circle is not named after any great statesman or a leader, but after a traffic constable. But the traffic constable, in essence, was no less a person than any of those personalities who are chosen for such naming.

He was known as ‘Meese Thimmaiah’ (called so for his luxuriant moustache. ‘Meese’ in Kannada means moustache). The day he was on duty, there was a school kid crossing the road unaware of the speeding truck from the other side. Seeing this from the hoist of his beat, Thimmaiah waved and whistled the truck from afar to stop for the kid’s crossing. The truck driver was either not heeding, or was not immediately able to stop. The kid was already in the middle of the road. A helpless Thimmaiah had to do something to save the child. He decided in a flash of a second to do the only thing he could do to save the kid. He swung and flung himself across the road before the kid and pushed her off to safety, while he himself got run over by the speeding vehicle.

The traffic constable Thimmaiah is the high

watermark of altruism. The word ‘altruism’, meaning unselfish concern for the welfare of others, is self-elucidatory in its origin. The Latin origin of the word is ‘alteri huic’, which means ‘to the other’. But how many of us do really care for others?

It was Marian Edelman (b. 1939), the African-American activist for the rights of children, who emphasised the power of altruism through these beautiful words: “Being considerate of others will take you further in life than a college degree!”

Altruism is nothing but being human to your fellow human being - to feel for him, to care for him, and to provide for him. Manu, the ancient teacher of sacred rites and laws who authored ‘Manava Dharmashastra’ (‘Code of Duty for Mankind’, verses 2,684, circa 500 BC), has explained what a debt means. A debt is not only what I have

Photo: timesofindiatravel.com

borrowed from you and I owe you. Supposing you have asked me for a help of ten rupees and I have promised that to you but not given, Manu says, it is also a debt owed by me to you. Manu’s thinking is a pointer to what altruism is.

Mother Teresa has showed what real altruism was. She said: “Charity or altruism is not sharing one loaf of bread to another when you have two loaves of bread on your hand, but sharing the one single loaf of bread that you have between you and the other!”

A poor boy’s fond desire was to have one full strawberry ice-cream in an upscale parlour of the street, one day. So, he started saving money for that. When he felt that he had decent enough money to afford his favourite ice-cream, he stepped into the parlour in all excitement. He occupied a corner seat and looked for the waiter girl to attend to him. She had no


hopes of a great business from him by his mediocre looks and so she did not really rush to take his order. Finally, when she came by default to his table, the boy asked her how much the strawberry ice-cream would cost. She said 65 cents. The boy pulled out all his collection and counted out. He just put his money back into his pocket and asked her how much a plain vanilla would cost. The waitress gave him a lowly, disdainful look and told: “50 cents!” And the boy said that he would go for the vanilla. Very uninterestedly the waitress served his order and moved away. The boy relished his vanilla to the last and when the bill came, he counted out all his coins again and kept them in the bill folder and moved away. When the waitress came and

COLUMN

picked it up, and counted the coins, she was moved to tears. The boy had kept 50 cents for the ice-cream and another 15 cents tips for her. He willingly gave up his strawberry, which he could have had for his 65 cents, only in order to provide for her tips. That is altruism!

One’s altruistic nature renders one healthy in mind,

body and spirit as well. It renders your body even healthier and banishes the toxic from your system. I have read of so many people donating millions for philanthropy and most of them have done this charity very curiously, only after getting afflicted with a terminal illness like cancer, etc. I know for a fact that

if only they had done this philanthropic act beforehand, they would not have got the illness at all in the first place.

Altruism has the organic capability to grow your body healthy and happy. Dalai Lama has rightly said: “The more we care for the happiness of others, the greater our own sense of well-being becomes!”

Photo: lakshana-recipes.blogspot.comPhoto: readfitness.com

26

TAMIL NADU TRAVELLER


What can be more rejuvenating than spending a couple

of days amidst misty mountain ranges? The more pleasant the experience will be, if you head to a hill station unspoilt by commercialisation. The

charming Sirumalai, situated about 25 kilometres from Dindigul on the Natham-Madurai Road, Tamil Nadu, will surely be a best bet, as it has all the above qualities; it’s still pristine and will help you revitalise your body and

mind, in a cool atmosphere. A canopy of trees, profound valleys, lush green meadows, melodious chirping of birds and cool scented breeze are just some of the magic you can experience in this beautiful hill station. The scenery all around

is purely photogenic. Your eyes will only grow wider, as you wander around enjoying the rustic charm of this summer getaway, which is spread across about 60,000 acres.

The Natham-Dindigul Road to Sirumalai has a lot of

For those who seek scenic beauty and cool environs, Sirumalai is a best bet, says dr S Bakthavatchalam

PURE NATURE


TAMIL NADU TRAVELLER

surprises for you. First and foremost, the journey uphill won’t disappoint you. The 15 kilometres of narrow and uneven ghat road, with as many as 18 hairpin bends, will only make your journey

more exciting and fascinating. On the way, you can spot a church and a view point, from where you can watch the beauty of Dindigul city, Dindigul Rock Fort and a few lakes in and around. After a 45 minutes long drive, you will find yourself in the midst of cardamom, sandalwood and coffee estates. And, now you are at an elevation of 1,600 metres!

Once you are at the heart of Sirumalai, take the winding path. It will lead you to an artificial lake, where you can enjoy boating and spend some good time with your family/friends. The lake is clean and pristine and the picturesque surrounding enhances its overall beauty. After having enough of lake experience, you can slowly move on to Saathiyar basin. It is the catchment area for the Saathiyar dam in Madurai, which is about 90 kilometres from this scenic destination. The place offers a panoramic view of the green valleys.

There are no must-sees or dos in Sirumalai. However, you can go trekking or hiking, till you have enough of it. Exploring the sights, sounds and smells of Sirumalai by trekking or hiking the vantage points would surely be a pleasant experience. If you are lucky enough, you can spot a variety of wildlife, including bison, bear, panther, barking deer and slender loris, on your way. Since the climate is salubrious, a lot of endemic and rare varieties of birds can also be easily spotted here, and bird-watchers will surely love this place.

Vellimalaiswamy Temple is another place that may interest the travellers, especially the devotees. From here, you can head to Selvi Koil Point, which offers a panoramic view of Dindigul and the Chinnamalai town below. It is also worth

visiting the horticulture zone in Sirumalai, which has around 90 acres of eucalyptus, silver oak, black pepper, Sirumalai plantain and lemon trees. The famous Sirumalai banana, popularly known as ‘malai vazhai’, which is used in the ‘panchamrutham’ made in the Palani temple, is grown here. Then, there is a sericulture department, which has about 10 acres of mulberry plantation. From here, around 2,15,000 tonnes of white cocoons are produced, annually.

Sirumalai is also a destination that finds

a mention in the great Hindu epic Ramayana and the South Indian epic ‘Silappadhikaram’. It is believed that a small piece of the Sanjeevi Hill is dropped here when Hanuman returned with it from Sri Lanka. And hence the name Sirumalai! Also, Kannagi, a legendary Tamil woman who took revenge on the early Pandyan King of Madurai, for a mistaken death penalty imposed on her husband Kovalan, by cursing the city with disaster, is believed to have stayed here, on her way to Madurai.

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IN FOCUS


Why, Malaysia?Asian Traveller gets you 10 good reasons, to plan a trip to South-East Asia’s sought-after family holiday destination

There is no doubt, Malaysia is an amazing getaway for those in search of a truly unforgettable experience. It is a land of extreme contrasts and its offerings, from

eclectic culture to natural wonders, are truly unique. For a traveller, looking for a diverse experience in a destination, this South-East Asian country has a lot to offer. If you are wondering whether Malaysia should be your next stop, just follow us to know why you don’t want to miss such a beautiful destination.

1Shop till you drop: Kuala Lumpur, haven for the self confessed shopaholics, is one of the topmost reasons to visit Malaysia. Get surprised by a plethora of shopping complexes that offer a

range of traditional handicrafts, funky clothes and branded products. Moreover, the Malaysia Mega Sales Carnival, scheduled for the end of the year, is another reason to visit the capital city of this South-East Asian country.

3Heavenly sights: Revel in the beauty of Malaysia, especially at its exotic beaches and islands. Discover the hidden treasures of Langkawi, Cherating Port Dickson, Labuan Island, Tioman

Island, Pangkor Island and Redang Island. Also, do not miss the famous Rainforest World Music Festival at Sarawak that takes place during the monsoon.

4Rich heritage: Explore the rich and glorious past, visiting heritage sites such as the Churches in Malacca, Malacca Museum, Mahamariamman Temple in Kuala Lumpur and the Snake Temple in

Penang.

2Lip-smacking cuisine: Indian, Continental, Chinese, Mexican..., name it and you will find it in almost every Malaysian restaurant. Don’t forget to taste the hot and spicy Malaysian cuisine,

especially the famous Nasi Himpit served during festive seasons. Made of rice cubes, this dish sells like hot cakes.


IN FOCUS

5Outdoor activities: There are a lot of things on offer for those who love great outdoors. Engage in some serious trekking, or adventure activities at Cameron Highlands, Fraser’s Hill, Berjaya Hills

and Genting Highlands.

6Natural beauty: The rainforests of Malaysia look so pristine during the monsoons. Admire the splendour of these biodiversity treasure troves at Kinabalu Park, Kuala Selangor Park, Endau-

Rompin and Mulu National Park.

7Amazing wildlife: For all the wildlife lovers, a trip to the famous botanical garden and bird park will be an unforgettable experience. Also, a must-see is the Bukit Jambul Reptile Farm and the Crocodile

Farm in Langkawi.

8Your choice of stay: For a luxurious stay for a couple of days, there is the Taj Resort at Langkawi, Berjaya Time Square in Kuala Lumpur, Bayview Beach Resort in Penang and the Berjaya Langkawi

Resort, to name a few. If you are looking for a good deal, the choices are Holiday Inn at Malacca, the Andaman in Langkawi, Citrus Hotel in Kuala Lumpur and the Dorsett Penang.

9Convenient transport: You can choose to travel by air or road, whichever is convenient. Car rentals from places like Hertz and Hawk are available and will take you anywhere you wish

to go in Malaysia. Luxury buses are also available between Malaysia and Singapore.

10Diverse culture: Malaysia is a land with a fascinating mix of cultures – where locals live in peace and harmony, with the people who have come here from China, India, Thailand, etc. A visit

to Sabah provides an opportunity to observe the indigenous tribes in their natural environment. Despite modernisation, Malaysia keeps its traditions and culture intact.

With so much to see and do in Malaysia, you will surely be spoilt for choice. So, make a wise selection of attractions to be covered, before setting out to explore the country.

30

HOSPITALITY


In recognition of its steadfast commitment to environmental protection,

the Leela Palace New Delhi has received the highest level of leadership in energy and environmental design (LEED) certification, LEED Platinum. Leela Palace is the first new hotel in the capital city to achieve this feet. The certification was awarded for excellence in design and integrating world class green best practices by the Indian Green Building Council.

“We are extremely proud that our enduring commitment to protecting the environment has resulted in LEED certification, at the platinum level. This milestone recognises our proactive efforts, since the inception of the group, to build and operate efficient green hotels, which contribute every day towards environmental

Leela Palace New Delhi gets LEED Platinum certification

At the Epicurus South India Hospitality

Award 2012, Chennai-based Ambica Empire Hotel has received the best three-star hotel award for the outperforming class in hospitality industry in Southern India. The Hotel’s MD Ambica Prasad and its GM R Kalathinathan received the award from K Syama Raju, President, South India Hotels and Restaurants Association, at a grand function held recently at Hitex, Madapur, Hyderabad.

As part of its efforts to emerge as the largest chain of hotels in the

south Indian state of Karnataka, La Classic Hotel has taken over Grand Inn Bengaluru and re-branded it as La Mandara Grand Inn.

“The property will be on lease for 10 years. La Classic will be soon coming up with two more hotels and a convention centre in Mysore, Kabini and Bengaluru, respectively, within two years,” informs, Raja Gopaal Iyer, Executive Director, La Classic Hotel, Bengaluru.

The group is managed by Raj Hospitality. The property is owned by R K Ramesh and Keshav Reddy. The team is working to take the number of La Hotels in India to 10, in five years.

Capt. Krishnan Nair Tamir Kobrin

protection and offer important benefits, including a healthier and safer environment, for the enjoyment of our guests and employees,” smiles, Captain C P Krishnan Nair, Chairman

and Founder, The Leela Palaces, Hotels and Resorts.

The 260-room Leela Palace New Delhi, which has been operational for only one year, earned this internationally recognised mark of excellence for being a stellar carbon-reducing facility, with rigorous green standards in all key areas.

“The LEED platinum certification demonstrates our

deep commitment to reach the highest level of environmental protection and social responsibility in everything we do. It also serves as a prime example of just how much we can accomplish in a short period of time,” says a joyful Tamir Kobrin, General Manager, The Leela Palace New Delhi.

A pioneer in green practices, The Leela Palaces,

Hotels and Resorts has won numerous national and international awards for its contributions towards environment conservation. Each of the group’s hotels has created ‘green zones’, populated with hundreds of trees, plants, foliage and landscaped gardens that extend beyond the property premises, to benefit the entire neighbourhood.

Ambica Empire wins the best three-star hotel award

La Classic takes over Grand Inn

“It is, indeed, a prestigious award given to us,” says, Kalathinathan. The award, instituted by Epicurus in association with Andhra Pradesh Hotels Association, enjoys the support of South India Hotels and Restaurants Association.

Raja Gopaal Iyer


Savour Asian delicacies, at RED ZEN

HOSPITALITY

What makes Courtyard by Marriott, Gurgaon,

a perfect destination for leisure and business travellers is not just its spacious, contemporary and well appointed rooms that come with fully equipped work-station. The exclusive dining options it offers to the travellers is just unmatched. The warm and attentive service sets the perfect mood to relish delicious delicacies it serves you. If you are looking for a comfortable luxurious stay and the best culinary experience, Courtyard by Marriott, Gurgaon, is the place for you.

For the food lovers, the dining options at Courtyard by Marriott, Gurgaon, include MoMo Café, its all day dining restaurant; MoMo2 Go, a bakery and quick bites retail outlet; Red Zen, a specialty pan Asian restaurant, and Bar Zen, a chic contemporary bar. If you are particular about tasting Asian delicacies, the bet is Red Zen. What, among other things, awaits you here is mouth-watering Thai food by Chef Piyawat, who began his culinary journey about 48 years ago.

The ambience of Red Zen is contemporary and lively,

yet warm and welcoming. Its interiors are done up in a colour theme based on rustic bronze, black and stone greys. The service is crisp and attentive, yet non-intrusive. It is difficult to find such a specialty restaurant as this that provides a cool and casual environment for diners to enjoy pan Asian delicacies, ranging from fresh noodles, to steaming hot bowls of wontons.

Red Zen also serves Asian beers, wines and spirits. The food reflects both the wet and dry cooking styles popular in Asia. It is where you can enjoy the authentic tastes of Thailand, China, Japan, Indonesia and Vietnam. Red Zen also boasts of a 10-seater noodle bar, where patrons can interact with the chefs and create their own customised noodle experience.

Thai food lovers need not think twice to opt for Red Zen, which enjoys association with Chef Piyawat, since it opened in 2009. “His passion, experience, sensibility and dedication to food in all its forms have seen him evolve and develop into a dynamic personality, adapting to various roles across the globe. His expertise lies in Thai food. He is also an expert in fruits

and vegetables carving and preparing Chinese food in more than 60 varieties,” says a spokesperson of Courtyard by Marriott, Gurgaon.

Thai dishes at Red Zen include Pla Neung Manow, Satay Pla, Tab Tim Krab, Larb Kai, Thord Man Kung and Phad Kee Mao Phak.

Courtyard by Marriott, Gurgaon, is strategically located just 30 minutes away

from the New Delhi Airport. The hotel provides easy access to key tourist attractions of New Delhi, including the entire Golden Triangle of Agra and Jaipur. For the business travellers, the hotel offers all facilities, including meeting rooms, state-of-the-art audio-visual equipment as well as wireless, high speed internet access and video conferencing facilities.

32

HOSPITALITY


Conveniently located in the heart of the city, on Dubai’s prominent

Sheikh Zayed Road, the newly renovated Towers Rotana Hotel is a perfect place to stay when you are in Dubai on a business or a leisure trip. The hotel, situated just 20 minutes from Dubai International Airport, offers stunning views of the Arabian Sea. From here, one can easily access all major destinations in this thriving metropolis – the golden sands of the Jumeira Beach front, facing the World Trade Centre is just five minutes away and so is Dubai Mall!

Towers Rotana Hotel offers 360 rooms and suites, and they come in categories such as deluxe and premium rooms, classic and premium suites, Club Rotana rooms and suites, and furnished two-

Towering beautythree bedroom apartments. All rooms are decorated with comfort and elegance in mind. To make your stay more enjoyable, the hotel has in it four elegant restaurants, each offering a distinctive dining experience.

If you are looking for a global dining experience, or a themed evening, your place is Flavours on Two. It has everything from

international flavours, to flavours from the Ocean, Orient and Italy, etc. Then, there is Teatro, its award winning restaurant. Known for its inviting ambience, the restaurant serves a fusion of Indo-Asian-Latino cuisines. Major attractions of this dining option include exquisite dÃ©cor, attentive service and a wide range of fine beverages. “Teatro

is the place where eastern cooking meets western cuisine,” says, Betty Riachy, Director - Marketing and Communications, Towers Rotana Dubai.

Those with a taste for informal dining may find the Long’s Bar a best bet. It will offer you everything you need for a great night out - from good food and an excellent selection of


HOSPITALITY

beverages, to a relaxed atmosphere, friendly staff, and a dance floor with a DJ playing your favourite music. For a different dining experience, one may choose Wraps, a typical European-style cafe, with a relaxed atmosphere. This dining outlet specialises in large Californian-style flour tortillas, wrapped around a delicious variety of fillings and then grilled fresh, hot and fast. Here, you can also enjoy a selection of fresh, healthy salads and appetising snacks as well as an assortment of beverages, coffee, tea, pastries and cake.

To cater to the guests’ wellness needs, the hotel has

a state-of-the-art health and fitness centre in Bodylines. It is equipped with up-to-date machines, sauna, steam room, jacuzzi and massage facilities. Towers Rotana also has an outdoor swimming pool, where all age group

can have enough of diving experience.

Towers Rotana Hotel Dubai is also a perfect destination for meetings, incentives, conferences and events (MICE). “For the MICE guests, we offer

a choice of nine meeting rooms, with a capacity to seat 20-80 people. We also offer LCD projectors, fold up mobile screens, laser printers, flipcharts with markers and slide projectors with remote control,” Riachy signs off.

WelcomHeritage, India’s finest chain of heritage

hotels, has re-launched WelcomHeritage Sheikhpura Kothi, its property at Hansi, Haryana, with added attractions like an Indian and multi cuisine restaurant, well stocked bar, outdoor swimming pool, billiards room, fitness centre and a library. It has also renovated all rooms. The

property, about 150 years old, is built on the lines of a French chateau and is truly a repository of history and folklore.

The hotel, located on 72 acres of farmland, is surrounded by lush green lawns. This statuesque and majestic structure exudes both charm and hauteur. The major attraction of the property is its spacious seven exuberant rooms and

WelcomHeritage re-launches Hansi propertysuites, with all the modern facilities. “Our property is an ideal option for a rewarding getaway. The small inventory at the hotel is an advantage for the groups and families, who want to book the entire hotel,” says a spokesperson of the company.

Hansi, which offers a village experience to the travellers, is home to attractions such as Feroze Shah Palace and Fort, Lat ki Masjid, Jahaz Kothi, Gujari Mahal, Humanyun’s Mosque, Jain Pillar and Bhuteshava Temple. A nature trail around this picturesque hotel, with your loved ones, will be an experience to remember. “A stay at Hansi will be so quiet and peaceful that it will exhilarate your senses,” smiles the spokesperson.

34

HOSPITALITY


No doubt, Surya Samudra Private Retreats Kovalam

is a tranquil paradise, where one can experience Kerala’s ancient and vibrant civilisation, in all its glory and charm! Better than anybody else, international musician Bobby Whitlock knew it and he didn’t hesitate even for once, to opt for this luxurious private retreat, for renewing wedding vows with his musician wife CoCo Carmel, in a traditional Kerala style. It was, indeed, a unique moment in the lives of Bobby Whitlock and CoCo Carmel, and in the history of Surya Samudra Private Retreats Kovalam. And this celebrity wedding of a sort has enhanced the value of Surya Samudra Kovalam as a

perfect wedding destination in the market.

Did the couple enjoy the whole experience? The testimonial that Whitlock left on the facebook is the answer. It reads: “CoCo and I had a traditional Keralite wedding ceremony, complete with dancers and Indian orchestra and had the time of our lives. It turned out to be the most beautiful experience of our lives.” The testimonial, in fact, sums up the perfection to which Surya Samudra Private Retreats Kovalam executes wedding and other celebrations, for its guests.

Samira Burgess, General Manager, Surya Samudra Private Retreats Kovalam, does not hide her happiness in being able to meet the

expectations of the musician couple. “It was our privilege to host them during this special occasion and we are glad we could make it a memorable one,” she smiles.

Surya Samudra Kovalam sits on top of a cliff, overlooking the Kovalam beach, and its lush green landscape is dotted with tropical gardens. So, the setting is indeed perfect, for a memorable wedding. “The spectacular private beach at Surya Samudra has been rated the best strip in all of Kovalam by Lonely Planet and it is an ideal setting for wedding and candlelit dining,” informs, Burgess.

This boutique heritage property comes with 30 cottages, which are artfully designed with a distinct Kerala touch. The cottages also feature modern amenities like open to sky

private baths. The property, among other things, offers a couple of dining options, for the guests. They include Oottupura, its all day dining restaurant; Kanal, its open grill and Madira, its sea facing bar. Another major attraction is its spa, Spa Niraamaya, where one can avail of wellness services, including a wide range of specialised ayurvedic treatments.

A perfect wedding destination

Samira Burgess

NiraamayaPool and beach

Banyantree BungalowBobby Whitlock and CoCo Carmel at Surya Samudra


Incredible India

35ASIAN TRAVELLER | MAY 2012


KERALA TRAVELLER

A policy boost, for integrated growth

Kerala Tourism has unveiled a comprehensive

tourism policy, with an objective to ensure quality visitor experience, focus on benefits for the community, create an enabling environment for investment, market Kerala as a visible global brand in domestic and international markets and develop quality human resources in tourism and hospitality.

“I appreciate the work put in by the Department of Tourism to introduce Tourism Policy – 2012. I understand that tourism in Kerala has come a long way and is one of the engines of growth for the state. The initiatives taken by the department are indeed laudable. They were quite effective in transforming Kerala as one of the most sought-after destinations in India,” smiles, Oommen Chandy, Chief Minister, Kerala.

The Government of Kerala had, realising the economic potential, declared tourism as an industry in

hiGhLiGhtS oF touriSm PoLiCY 2012

• A Cabinet Committee on Tourism, with the Chief Minister as Chairman and Tourism Minister as Vice Chairman, to oversee the implementation of infrastructure plans which are vital to tourism sector

• Fast track clearance for tourism projects with an investment above Rs 10 crore

• Task force against trafficking and abuse - Zero tolerance on trafficking, substance abuse and child abuse in tourism

• Hop-on hop-off services at Thiruvananthapuram, Alappuzha, Fort Kochi, Kochi backwaters and Munnar

• Responsible Tourism (RT) initiative throughout the state, learning from the pilot locations of Kovalam, Kumarakom, Thekkady and Wayanad

• Creation of Kerala responsible tourism task force at the state level. A new system will be introduced wherein 15 per cent of the total investment, subject to a maximum ceiling of 20 lakh, will be provided for investors classified under RT

• Task force on infrastructure development, consisting of members of the tourism industry and representative of line departments. Minister for Tourism will be the Chairman

• Market Kerala as a visible global brand, with equal focus on domestic and international markets. Strengthen existing markets, tap new emerging markets

• Kerala Convention Promotion Bureau (KCPB) with the participation of the tourism industry, to market the region aggressively in the MICE business segment

• Develop Kerala as an all-season destination

• 10 thematic museums in 10 years to showcase cultural heritage

• Information centers at all major destinations, cities and transport nodes, with IT-enabled information kiosks and trained staff to cater the needs of visitors

‘The initiatives taken by the Department of Tourism were quite effective in transforming Kerala as one of the most sought-after destinations in India

‘Tourism policy 2012 is drafted in a way to easily identify our strengths and weaknesses and encourage stronger areas

oommen Chandy, Chief Minister, Kerala

a P anil kumar, Tourism Minister, Kerala

The seventh edition of SHOOT THE RAIN, the rain football

festival organised by the Tourism Professional Club, Cochin will be held at the Parade Ground, Fort Kochi, from July 7-8, 2012. This mega event, filled with fun and entertainment, will feature teams from all major hotels, resorts, houseboat operators, and tour guides and operators, from across Kerala. The

winning team will take home the coveted Joseph Dominic Memorial Trophy. The club’s President George Sacaria and its Secretary Saraswathi Felix have unveiled the logo of the festival, at a recent function held in Cochin.

Thomas Varghese is the General Convenor, while Paul M S is the Joint Convenor, of the event. The club has also selected Manish Johnon as the Chairman of the reception committee and Ravi Varma as the Chairman of the media committee.

Fort Kochi to host rain football festival

1986. Though the growth has been phenomenal since then, the absence of a comprehensive tourism policy was felt in several fronts, including in creation of tourism infrastructure. The first tourism policy was introduced in 1995, but it wasn’t a comprehensive one. The new policy, however, is expected to address all areas related to the industry.

“Kerala attracts more than one million tourists and generates tourism revenues of around Rs 20,000 crore, annually. With so many opportunities yet to

be explored, the tourism industry is expected to grow by leaps and bounds, in days to come. The policy aims to make sure that this growth is based on the culture and tradition of the state. It is also drafted in a way to easily identify our strengths and weaknesses and encourage stronger areas,” informs, A P Anil Kumar, Tourism Minister, Kerala. It is learnt that the policy also focuses on providing support to private investors, by encouraging opportunities in different areas related to the travel and tourism industry.

1. Which state in USA is known as Potato State?

2. What are the meanings of the city names, Hiroshima and Nagasaki?

3. Who was known as ‘King of hoteliers, and Hotelier to kings’?

4. What is the distance of a typical marathon race?5. Which is the world’s newest nation?6. Which was the only film directed by the actor Marlon Brando?7. What is Baidu?8. What was Camp David’s earlier name?9. Who founded the Miss World Beauty

Contest in 1951?10. How many people use Facebook

worldwide?

Compiled by Deekay

Answers to TYKC 55

1. Augustus Caesar’s official residence built on Mons Palatinus in Rome (the name ‘palace’ comes from the hill’s name, Palatine). 2. Famous for many of the major London banks. 3. It is the Malaysian moon-kite which is also seen as Malaysian Airline’s logo. 4. Vacationing at home (stay + vacation). 5. Majula Singapura (‘Onward Singapore’). 6. After cats. 7. 1971. 8. DREAMT. 9. It means ‘shallow’ in Spanish (referring to the level of water there). 10. Ada, Michigan (USA).

WINNER OF TYKC 55

One all-correct entry will getFree Stay at UDS, Kovalam

[ 2 nights and 3 days for two ]*

* Conditions apply

With its sleek and stylish design, Uday Samudra Leisure Beach Hotel is nothing less than a golden feather in the cap of Kovalam beach. Located just 15 metres from the sea, this four star hotel can well be categorised into a destination in itself. Its philosophy of combining the best elements of incomparable lifestyle, with the convenience of today’s modern world through exceptional standards of luxury, elegance and services, is well reflected in its products and services and has put the Uday Samudra Beach Hotel, popularly known as UDS, at the top position, in Kovalam. What is more noteworthy about UDS Kovalam is the international flair it sports.

Send in your answers to [email protected] TYKC 56 in the subject line.

Answers should reach us before the 30th of this month.

VARIETY

Amanda Hyndman has joined Mandarin Oriental Bangkok as General Manager

Singapore Tourism Board has promoted Serene Tan to Regional Director - Americas

Mandarin Oriental Hotel Group has appointed Jan Goessing as General Manager and Area Vice President Operations (New York and Boston)

38 ASIAN TRAVELLER | MAY 2012

Sheila Nair has joined Swiss International Hotels and Resorts (South Asia), as Chief Advisor

Thomas J Monahan has joined Carlson Rezidor Hotel Group as Executive Vice President - Development, Asia Pacific

Shankersinh Vaghela has been appointed as Chairman of India Tourism Development Corporation

vYShak vKarpakam College of EngineeringOthakkkalmandapam POCOIMBATORE - 641 032.

httporangetravelgroup.

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Incredible India


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Asian Traveller June 2012