Asiatic Marketing Com munications Ltd

History

Asiatic Events Marketing Ltd. started in 1997 as a pioneer in its category and throughout the next decade the company evolved as a complete Below the Line Marketing Communication Agency. Over the years the agency has facilitated successful engagement between brands and their precisely targeted consumers through a wide range of Events, Activation and Retail campaigns. As of now, the journey continues to achieve newer heights of excellence in Experience Marketing. In the beginning there were only stories. Then come reality. And, reality has been trying to catch up with the stories ever since. Which is why at Asiatic JWT, we say that our universe is made of stories, not atoms. Because we all know that there are more stories in this world than all the atoms, demons, ice cream parlors and running shoes put together. Stories are what keep the past alive, the future bright and the present colorful. Stories are what create magic out of moments and memories out of that magic. We are storytellers. All of us. We all have our little stories. Tales that we like to share with others. Stories that become epics, ballads that become history. Like the many brands we handle. Each brand has a story. Each person we have touched with our communication is a part of that story.

Clients

The company has three categories of clients such as:

Commercial Clients

Pepsi,Nokia,Airtel,BAT(BangladeshAmericanTobacco),HSBC,Singapore Airlines,Elite Paint,Rin,Sun silk,omega, 7up,Munch.

Social Clients

Bangladesh govt, unicef, Brac, Save the children, Care, BCCP, Gtz, Mery stops, SMC, Transparency International Bangladesh, UNDP, UNFPA, JICA.

Historical Clients

Grameen Phone, City cell, Close up, Fair & lovely, Lifebuoy, Wheel, Lipton, Red cow, Wheel Power White, Igloo, Finlay, Ollo.

How Did It Grow

Asiatic is one of the leading marketing communication firms of Bangladesh. In Bangladesh, Asiatic has been operating in the business environment over the last four decades. The relationship that Asiatic has developed with the leading business houses, industrial undertakings, NGOs, Government bodies, industrialists, entrepreneurs, businessmen, marketers, executives and bureaucrats is supreme.

Number Of Employees Working:

It has divided by sixteen concerns. Each wing has at last twenty employees. So there are approximately 320 employees are work at Asiatic.

Number of Successful campaign:

1. ICC Cricket World Cup 2011 17 February 2011, the proudest moment in the 15 year journey – being the exclusive local organizer of ICC Cricket World Cup 2011 Opening Ceremony

2. Pioneering talent hunt reality show 30 May 2005, beginning of the longest running beauty pageant of Bangladesh- Lux Channel-i Superstar.

3. Exclusive organizer of Cricket Mini World Cup

24 October 1998, successfully organized the 1st ever big international sports event in Bangladesh- Cricket Mini World Cup in Bangladesh.

4. 26th March 2010, Independence Day PepsiCo

Create more relevance for the brand 7up in the local cultural context by associating itself with Bangladeshi values and events people cherish and celebrate.

5. 2007, CitycellPalabeKothay

Promoting the uninterrupted network coverage of Citycell even at the distant points of Bangladesh

Number of Successful campaign:

1. 2008 SMS Moments Sms moments in various scenarios, reinforcing the moments where SMS are better to use.

2. 2010 Grammen Phone LTd.

GP does not be exist for this kind of ads so that it was a unsuccessful campaign of Asiatic.

Organizational Chart:Aly Zaker(ceo)Sara Zaker (M.D)

Challenges Faced:

Asiatic Marketing communication ltd are now well established Ad Agency Company but also they have faced lots of Challenges and trouble.

Competition: Increasing competition in local or international market. At present lots of Ad agency are working in Market Like Gray Dhaka, ARTISTRY ADVERTISING LTD, Neptune Advertising, Ad comm. Ltd Etc. So this is more challenge for Asiatic marketing Communication stay in Market.

Client Management:The lack of communication and direction from clients can make difficult and consequently this lack of information is something that gets passed on from Asiatic marketing Communication as well. Decisions are finalized ultimately leads to higher costs for the Asiatic marketing Communication.

Time Management:There never seems to be enough hours in the day. In Organization that oftentimes this is driven by last-minute decisions. Other times, it’s driven by the logistical time-suck of data entry into a multitude of different documents.

Big Budget Event: Close Up one and Ke Hote chai Kotipoti Reality show are Big Challenged for Asiatic Marketing Communication. This Event is creating for big budget and long Process so this is very Big Challenge to success the program.

Growth Prospects:

Asiatic Marketing Communication are Growing Day by day. They are doing work over 40 Years. Asiatic has been providing comprehensive communication solutions to a variety of Client. During this Journey they discovered an unmatched affinity for creating innovative and efficient Communication tools.

They are Doing Lots successful work locally and internationally. They are now No 1 Ad and Marketing Communication Agency in Bangladesh. They also started work in Abroad with good well. They Have Innovative brand experience by most relevant and targeted customers. Powerful brand engagements with the right target group creating conviction and desire to purchase. Reaching audience who are beyond all other media. Digitalization engaging with consumer through the new digital world.