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© Constant Contact 2015
Ask the Marketing Experts
© Constant Contact 2015
WelcomeAndrew McCarthyProduct Training Manager
Dave CharestSenior Manager, Content & Social Media Marketing
Meredith FranksMarketing Manager
Agenda1.Remember to Start With the Basics2.Our Top 5 Favorite Tips for 20163.Ask the Marketing Experts Q&A
Engagement is the new word of mouth
4
Don’t Forget the Fundamentals
Fundamentals
1. Maintain your Branding
1. Maintain Your Branding
Social Media
• Be consistent with logo & branding colors
• Use images of your business, products & people
• Use consistent language
Email Website
1. Maintain Your Branding
• Logo
• Colors/Fonts
• Social Media
Don’t Forget the Fundamentals
Fundamentals
1. Maintain Your Branding
2. Engage Your Members
2. Engage Your Members
Frequency: Monthly / quarterly
Content: Educational (often non‐
promotional)
Education
Frequency: Event / date driven
Content: Promotional or
educational with targeted message
Surveys, breaking news, special events
Announcements
Frequency: Bi‐weekly / monthly
Content: Promotional / limited
contentFundraising or campaign
promotions
PromotionsFrequency:
Monthly / quarterly
Newsletter
Don’t Forget the Fundamentals
Fundamentals
1. Maintain Your Branding
2. Engage Your Members
3. Follow a Schedule
3. Follow a Schedule
Timing is everything. Be Consistent.
How often?
• Keep the promises you made at signup (weekly, monthly, regular)
• Coordinate timing across email and social networks for maximum impact
• When it’s urgent!
• When is your audience most likely to read it?
• Day of week (Tuesday & Wednesday)
• Time of day (10am to 3pm)
• Test, test, test
What day and time?
3. Follow a Schedule
Monday Monday Monday Monday Thursday
Educational Organizations
Health & Social Services
Arts and Culture
Government Agencies
Religious Organizations
When is it best to send emails?
4:00 am 5:00 am 6:00 am 5:00 pm 12:00 pm
Don’t Forget the Fundamentals
Fundamentals
1. Maintain Your Branding
2. Engage Your Members
3. Follow a Schedule
Top 5 Favorite Tips for 2016
Welcome New Contacts
The Mobile Opportunity
Google Penalizes Websites That Aren't Mobile Friendly,
Places Lower in Search Rankings
Source: Mobile Marketing Engine
More Google Searches Happen on Mobile Than
Desktop
Source: Google
More Google Searches Happen on MobileThan Desktop
Source: Google
The Email + Social Connection
+
Put Your Marketing on Autopilot
Make it Engaging with Video
Videos increase click‐through rates by 300%
Spotlight your cause & supporters
Promote your video
Want to try Constant Contact?
Sign up for your FREE 60‐day trial at: Softerware.ConstantContact.com
Receive 20% off 6 month pre‐pay or 30% off 12 month pre‐pay
Resources• Demonstration of Constant Contact Webinar: https://www.brainshark.com/brainshark/brainshark.net/salesportal/title.aspx?pi=zGjzAZHJoz4LpMz0
• Non‐Profit Blog Resources: http://blogs.constantcontact.com/tag/nonprofit‐2/
• Blog Library: http://blogs.constantcontact.com/library
© Constant Contact 2015
Q&AAndrew McCarthyProduct Training Manager
Dave CharestSenior Manager, Content & Social Media Marketing
Meredith FranksMarketing Manager
Great subject lines = email opened
2. How to write good ones
Top Appeal
3 Ways to Help
Sense of Urgency
Urgent need – towels and blankets!
Personalize
What you need to know about our gala
Ask a Question
Want to get involved?
Exclusive Appeal
An exclusive opportunity to talk with our director!
Stay “In the Know”
5 signs it’s too cold outside for your pet
24