Embed Size (px)
Citation preview
A m e r i c a n S p e c i a l t y L i g h t i n g
Design-driven, tech-savvy, environmentally conscious businesses define the new marketplace of the twenty-first century. (Metropolis Magazine, January 2002)
現代＋光亮 M O D E R N + B R I L L I A N T
Innovating to Zero
E = 0
1. Solar energy, with two variants one Thermal and another
Photovoltaic and Wind energy.
2. Nuclear power.
3. CO2 capture and Storage.
4. Energy conservation / Electricity efficiency.
Current Conditions Energy Efficiency – LED consume 1/5-10 of electricity, which means you are
no longer selling light bulbs, but PCs. The LED will have over 50% of adoption rate
by 2020.
Global economy is the game changer – Natural resources are being depleted.
Climate Change is a fact. United States are No.9 on Energy efficiency measure,
way behind other developed country.
Innovation is Challenged – 80% of new products failed, 70% of new strategy
never get implemented, 50% of small business can’t hold on more than 5 years.
3,000 brands in Lighting Industry – Poor brand development, un-responsive to
demands of customers.
ASL team has the know-how cultural combining the sophistication of 20th
Century design heritage, elegant unique style with the emerging energy efficient
needs of the future.
Innovate hb-LED – ASL has key distribution agreement and competitive pricing
guaranteed.
Business Model Innovation Now
LOHAS Community &
Organizations
Cultural Creative Class
Customers’ Observation
Customer participated
creation
WOW
Open sourced,
Co-created,
Customer Insights,
20th Century Design
Lighting Fixtures
GREEN Brand Status
Energy Conservation
FreeLightBulbs.com LOHAs / Prosumers
Design/ Cultural
Enthusiasts
On Line Channels.
•Sales
•Fulfillment
Off Line
• Design/Development
•Sourcing
•Customer Service
1. Higher New Products Success Rate
2. Low volumes X unlimited items (Flash Sales Model)
Customer
Behavior
Intelligence
(POST)
people,
objectives,
strategy,
technology
Mass Customization.
Lower Product Development Cost [Evolutionary Innovation @ 60%]
Design for Growth Strategy Map
B2C Platform
Collaboration
Security
Product
Service
Hybrid
E-Commerce
Social
Network
Lean
Production
20th
Century
Lighting Fixture
Design
Alliances
Partners
Design/Value
Chain
Analysis
Customer
Co-Creation
Deliver
Social
Impacts
Customers
Insights
Input/Outcome
Leverage Growth
Strategy
Rapid Prototyping
A S L
Logistic
Chain
Developing Products w/ Service App
The Road Map
Energy Saving
Carbon Reduction
Climate Change
Hb-LED Lighting
A S L LED Lighting Transformation
ISP
outsourcing party for
Innovation & Components
Hybrid
Products |
Installation
e-sourcing
Dominant
Brand for
LED Lighting
Technology
Manufacturing
LP Cycle
Design|
Engineer
Supply
Chain
Burning problems:
• speed to market
• Creative talents
• monetary investments
Burning problems:
• speed / manufacturing time
• cost / tooling & distributions
• liability / performance
• credibility=Trust;great service
with great partners
Trend:
• move from term OEM contract to OIM
• Government
Regulations
Ultimate
End Users
Customer
Development
Brand
Building
LP Supply Chain Process Map High Value Added Front & Back End Tasks
FRONT END TASKS BACK END TASKS
Innovation / Design
Engineering / LED
Production Planning
Quality Control/Testing
Logistic
Finance/credits
Warrantees/Service
Raw Material & Components
Sourcing
Managing
Production
•Supply Chain Efficiency Process & Work-flow
Automation
•New Product Development Modularize Designs
•Industry Knowledge Marketing / Sales
•Procurement Mass Customization
Business Strategy
Marketing/Sales
Multi-tier Supplier
Chain
Integrator
Assembler
Component
Suppliers
Design, Customer Insights, Experience, Finance
3 Years Performa
(6)
(4)
(2)
0
2
4
6
8
2013 2014 2015
Mil
lio
ns
Revenue Total Expense Pretax Profit
$5.6 Million
$1.6 Million ROI: 29.06%
$1.2 M $0.4 M
$3.2M
$0.8 M
Let Design Creates its Future – Flexo
