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MEDIA KITASM JOURNALS 2017
CONTENTS
INTRODUCTION 3
ONLINE ADVERTISING 4
ETOC SPONSORSHIPS 5
PRINT ADVERTISING 6
AAC® RATES 8
AEM® RATES 10
CMR® RATES 12
CVI® RATES 14
GENOMEA™ RATES 16
IAI® RATES 18
JB® RATES 20
JCM® RATES 22
JVI® RATES 24
MBIO® RATES 26
MMBR® RATES 28
MCB® RATES 30
MSPHERE™ RATES 32
MSYSTEMS™ RATES 33
ABOUT ASM 34
3INTRODUCTION
ASM Journals continue to advance the life sciences by disseminating
top fundamental and applied research to scientists around the globe.
About ASM Journals
Thomson Reuters reports the following data in the
2016 Release of the Journal Citation Reports®:
• ASM journals publish over 20% of all Microbiology articles,
while accounting for 33% of all Microbiology citations
• ASM publishes 4 journals in the Top 20 of Microbiology
ranked by Impact Factor
• ASM publishes 5 journals in the Top 20 most-cited journals
in Microbiology
• ASM has the top-cited journal in 4 categories
4 ADVERTISING
Online advertising offers access to ASM’s global audience, reaching hundreds
of thousands of visitors each month. Through September 2016, journal
pages received over 8 million users and more than 28 million pageviews.
Journal readers continuously rely on ASM to publish the leading research in
microbiology. Premium positioning guarantees maximum impact. Weekly
reports supply impression and click-through data, providing measurable results
for advertisers. Online advertising options include 728x90 pixel, 160x600 pixel,
and 300x250 pixel banner ads, as well as eTOC sponsorships on all 14 journals.
Online Ad Placement
Approval & Cancellation Policies
File Requirements
Mechanical Specifications
JPG, GIF, Rich Media, 3rd Party Tag,
Click-through URL. All Rich Media is
accepted.
Limited to a maximum of three loops
per 30 seconds for animated creatives.
User enabled media is allowed.
All online ads must be received no
later than 5 business days prior to
expected live date to allow for approval,
programing and testing.
ASM reserves the right to approve all
ad creatives which will run on any ASM
websites and emails. ASM reserves the
right to reject any creative that does
not follow ASM’s specifications.
All cancellations must be submitted
in writing 30 days prior to start of
campaign and signed by a WTG
representative to be considered valid.
Print & Online Bundles
ASM offers special pricing for advertisers
seeking to bundle print and online options.
Bundling print and online advertising will
ensure your message reaches the full
extent of our readership.
Standard Website Rates
Quantity Cost
25k impressions $ 45.00 CPM
50k impressions $ 40.00 CPM
75k impressions $ 35.00 CPM
100k impressions $ 30.00 CPM
SOV banner
advertising
Contact sales
representative
* Not offered in conjunction with any other incentive
program.
Online Advertising
Dimension Size
728 x 90 pixels 100 KB limit
160 x 600 pixels 100 KB limit
300 x 250 pixels 100 KB limit
eTOCSponsorships
ADVERTISING
eTOC (email Table of Contents) alerts are additional opportunities to reach relevant,
targeted audiences. These opt-in alerts are delivered when a journal issue closes. With
one ad space available on each alert, sponsoring an eTOC alert guarantees maximum
impact to your intended audience.
eTOC sponsorships are
available for all 14 ASM
journals.
Dimensions & File Size
728x90 pixels 100 KB limit. Ads must have at
least a 1 pixel border around it.
File Requirements
Banner Ad must be supplied without animation
(static only). No rich media can be accepted.
AAC® 10,195
AEM® 11,195
CMR® 10,698
CVI® 5,665
genomeA™ 17,637
IAI® 10,350
JB® 11,727
JCM® 11,177
JVI® 10,281
mBio® 32,402
MMBR® 15,619
MCB® 12,649
mSphere™
mSystems™
Number of Opt-in Subscriptions by Title:
Approval and Cancellation Policies
ASM reserves the right to approve
all ad creative, and may reject any
creative that does not follow ASM’s
specifications. All online ads must be
received no later than 5 business days
prior to expected live date to allow for
approval, programing and testing.
All cancellations must be submitted
in writing 30 days prior to start of
campaign and signed by a WTG
representative to be considered valid.
5
Earned Rate Discount Policy
Given to advertisers based on frequency within a 12 month
period. The earned rate is determined by the number of
insertions. Full pages and fractional pages count as single
insertions; each page of an insert counts as one insertion.
Rates are based on orders submitted. If the submitted rate
is not attained within the calendar year, clients will be
re-rated to the frequency rate which has been attained.
Clients will be required to remit the difference within 30
days of receipt of invoice. There are no cash rebates. Should
a greater frequency rate be attained over what has been
contracted for, credit will only be given on future advertising
placed.
Agency Commission
15%
Color charges and position charges are commissionable.
Insert charges are also commissionable (excluding back-up
charges). All extra charges are non-commissionable.
6 ADVERTISING
The journals’ international readership consists of practicing physicians and
research scientists working in the fields of pharmacy and pharmacology,
immunology, virology, molecular and cellular biology, biochemistry, pathology,
bacteriology, and other fields related to the world of microbiology.
PrintAdvertising
ASM General Meeting Convention Issues*
With the purchase of a full page ad in one of the following
issues, 15,000 impressions on the open access journal mBio®
will be provided during the month of May.
Reservation and materials must be received by the journal’s
closing deadline.
Journal Issues
Clinical Microbiology Reviews, April
Journal of Clinical Microbiology, May
*ASM Microbe 2017 (ASM/ICAAC), New Orleans, LA June 1-5
Paper Stock
50 lb. Gloss, excluding MCB (60 lb. Gloss).
Binding
Perfect.
Electronic Ad Submission
ASM Publications are produced digitally and printed
direct to plate (DTP). Below is the file format submission
information. Ads must be submitted as a high-resolution
PDF with advertiser name and issue date in the
filename. Upload a high-res PDF to the Walchli Tauber
Group FTP site at ftp2.wt-group.com; user: wtgroupftp,
password:sendfiles. Find the folder for the correct
ASM journal and the issue date for your ad, and copy
your high-res PDF into that file. Send an email to the
Print Production Manager, Karen Burkhardt, at karen.
[email protected] saying that you have uploaded
the materials. You may also email the PDF to Karen if the
file is less than 10 MB. Ads may be submitted on CD-
ROM. WinZip® and StuffIt® are the only acceptable
compression techniques.
Insert Requirements
2-page insert: 8-3/8” x 11-3/16”
4-page insert: 16-3/4” x 11-3/16”
Trimming: 3/16” off top, 1/8” bottom, gutter and outside
edge; margin for live matter 1/2” from trim and bind.
Stock: 70 lb. minimum, 100 lb. text stock maximum.
Quantity: Contact sales representative.
Copy clearance: Subject to approval by editor.
Shipping
For inserts:
Cenveo Communications
Attn: Wanda Hudson (ASM Publications, Quantity)
2901 Byrdhill Road
Richmond, VA 23228
For all other material:
Walchli Tauber Group, Inc.
Attn: Karen Burkhardt (ASM Publications)
2225 Old Emmorton Road, Suite 201
Bel Air, MD 21015
* Cancellation of space order forfeits right to position protection.
Cover/Preferred Position Rates*
2nd Cover Earned rate + 25%
3rd Cover Earned rate + 25%
4th Cover Earned rate + 50%
First Text Earned rate + 25%
Table of Contents Earned rate + 25%
Mechanical Specifications
Size Dimensions
Full (bleed) 8-3/8 x 11-1/8”
Full (non-bleed) 7 x 10”
1/2 (vertical) 3-1/4 x 10”
1/2 (horizontal) 7 x 4-3/4”
1/4 3-1/4 x 4-3/4”
7ADVERTISING
8 ONLINE RATES Antimicrobial Agents and Chemotherapy® (AAC®)
Established: 1972 Impact Factor: 4.476
# 1 Cited in Pharmacology & Pharmacy
Antimicrobial Agents and Chemotherapy (AAC) features interdisciplinary studies that
build our understanding of the underlying mechanisms and therapeutic applications
of antimicrobial and antiparasitic agents and chemotherapy. AAC is a key resource for
microbiologists, pharmaceutical researchers, biochemists, pharmacologists, clinicians
and other infectious disease practitioners.
* Cancellations cannot be accepted later than one week after space
reservation.
aac.asm.org
Standard Website Rates
Quantity/Position Cost
25k impressions $ 45.00 CPM
50k impressions $ 40.00 CPM
75k impressions $ 35.00 CPM
100k impressions $ 30.00 CPM
SOV banner
advertisingContact sales representative
Average Monthly Website Performance*:
Int’l Impressions: 550,000
US Impressions: 50,000
Page views: 410,730
Users: 126,265
Time on site: 1:52 minutes
*Source: Google Analytics report, averaged from Jan. to Sep. 2016
Monthly (online only)
Closing Dates*
Issue eTOC
Jan. 12/16
Feb. 1/15
March 2/15
April 3/14
May 4/11
June 5/10
July 6/7
Aug. 7/11
Sept. 8/9
Oct. 9/12
Nov. 10/10
Dec. 11/8
eTOC Rates
eTOC Subscriptions: 10,195
Position Cost
Leaderboard banner $ 1 ,000 per edition
Antimicrobial Agents and Chemotherapy (AAC) features interdisciplinary studies that
build our understanding of the underlying mechanisms and therapeutic applications
of antimicrobial and antiparasitic agents and chemotherapy. AAC is a key resource for
microbiologists, pharmaceutical researchers, biochemists, pharmacologists, clinicians
and other infectious disease practitioners.
9ONLINE RATES
Demographic Survey*
Antimicrobial Agents and Chemotherapy® (AAC®)
Issue eTOC
Jan. 12/16
Feb. 1/15
March 2/15
April 3/14
May 4/11
June 5/10
July 6/7
Aug. 7/11
Sept. 8/9
Oct. 9/12
Nov. 10/10
Dec. 11/8
eTOC Rates
Position Cost
Leaderboard banner $ 1 ,000 per edition
10 Applied and Environmental Microbiology® (AEM®)
Established: 1953 Impact Factor: 3.668
Applied and Environmental Microbiology (AEM) publishes papers that make significant
contributions to the following fields: applied microbiology, including biotechnology,
protein engineering, bioremediation, and food microbiology; microbial ecology,
including environmental, organismic, and genomic microbiology; interdisciplinary
microbiology, including invertebrate microbiology, plant microbiology, aquatic
microbiology and geomicrobiology.
ONLINE RATES
Average Monthly Website Performance*:
Int’l Impressions: 600,000
US Impressions: 250,000
Page views: 566,632
Users: 161,987
Time on site: 2:00 minutes
*Source: Google Analytics report, averaged from Jan. to Sep. 2016
Standard Website Rates
Quantity/Position Cost
25k impressions $ 45.00 CPM
50k impressions $ 40.00 CPM
75k impressions $ 35.00 CPM
100k impressions $ 30.00 CPM
SOV banner
advertisingContact sales representative
# 1 Cited in Microbiology aem.asm.org
Monthly (online only)
* Cancellations cannot be accepted later than one week after space
reservation.
Closing Dates*
Issue eTOC
Jan. 12/8
Jan. 12/24
Feb. 1/8
Feb. 1/25
March 2/5
March 2/23
April 3/8
April 3/22
May 4/5
May 4/19
June 5/3
June 5/17
July 5/31
July 6/17
Aug. 7/1
Aug. 7/18
Sept. 8/2
Sept. 8/17
Oct. 9/5
Oct. 9/19
Nov. 9/30
Nov. 10/14
Dec. 10/28
Dec. 11/8
eTOC Rates
eTOC Subscriptions: 11,195
Position Cost
Leaderboard banner $ 1 ,000 per edition
11ONLINE RATESApplied and Environmental Microbiology® (AEM®)
Demographic Survey**
12 PRINT RATES Clinical Microbiology Reviews® (CMR®)
Frequency: Quarterly Established: 1988 Impact Factor: 17.406#2 in Microbiology by Impact Factor
Closing Dates*
Issue Space Material
Jan. 11/15 11/30
April 2/8 2/13
July 5/10 5/15
Oct. 8/16 8/21
* Cancellations cannot be accepted later than one week after
space reservation. Issue dates in bold will be distributed at
ASM Microbe 2017.
Clinical Microbiology Reviews (CMR) analyzes the latest developments in clinical
microbiology and immunology. Clinical and medical microbiologists, immunologists,
epidemiologists, pathologists, public health workers, and infectious disease workers all
turn to the journal to discover not only the current state of knowledge in the field, but also
balanced, thought-provoking perspectives on controversial issues.
Freq. 1 Page 1/2 Page 1/4
Page
1x $ 1,465 $ 1,005 $ 680
4x $ 1,420 $ 995 $ 675
8x $ 1,395 $ 980 $ 660
16x $ 1,335 $ 935 $ 625
Run of Book (ROB) B/W Rates
Color Rates (Per Page)
Standard $ 935
Matched $ 975
3/4 Color $ 1,465
Freq. 2 Page 4 Page
1x $ 2,930 $ 5,860
4x $ 2,840 $ 5,680
8x $ 2,790 $ 5,580
16x $ 2,670 $ 5,340
Insert Rates
Larger units, gate-folds, tip-ins, die cuts:
Rates upon request.
Business Reply Cards: 2x earned B/W
page rate.
Back-up Rates: One-half earned B/W
page rate. Larger units, gate-folds, tip-
ins, die cuts: rates upon request. Special
handling charges, etc., for unusual insert
handling, rates upon request.
eTOC Closing Dates
Issue Space Material
Jan. 11/15 11/30
April 2/8 2/13
July 5/10 5/15
Oct. 8/16 8/21
Issue eTOC
Jan. 12/3
April 3/3
July 6/2
Oct. 8/31
13ONLINE RATESClinical Microbiology Reviews® (CMR®)
Average Monthly Website Performance*:
Int’l Impressions: 225,000
US Impressions: 100,000
Page views: 168,550
*Source: Google Analytics report, averaged from Jan. to Sep. 2016
Standard Website Rates
Quantity/Position Cost
25k impressions $ 45.00 CPM
50k impressions $ 40.00 CPM
75k impressions $ 35.00 CPM
100k impressions $ 30.00 CPM
SOV banner
advertisingContact sales representative
eTOC Rates
Position Cost
Leaderboard banner $ 1,000 per edition
eTOC Subscriptions: 10,698
Demographic Survey*
Clinical Microbiology Reviews (CMR) analyzes the latest developments in clinical
microbiology and immunology. Clinical and medical microbiologists, immunologists,
epidemiologists, pathologists, public health workers, and infectious disease workers all
turn to the journal to discover not only the current state of knowledge in the field, but also
balanced, thought-provoking perspectives on controversial issues.
cmr.asm.org
*Source: Author Survey Demographics, 2014
1314 ONLINE RATES Clinical and Vaccine Immunology® (CVI®)
Clinical and Vaccine Immunology (CVI) enhances understanding of the immune
response in health and disease by showcasing discoveries in clinical, laboratory,
and vaccine immunology. Areas of focus include microbial immunology, immune
mechanisms, veterinary immunology, and all aspects of vaccine research:
development and evaluation of vaccines, immune responses to vaccines,
vaccine vectors, adjuvants and immunomodulators, assays of vaccine efficacy
and clinical trials.
eTOC Rates
eTOC Subscriptions: 5,665
Position Cost
Leaderboard banner $ 1,000 per edition
Monthly (online only)
Average Monthly Website Performance*:
Int’l Impressions: 75,000
US Impressions: 30,000
Page views: 51,070
Users: 22,581
Time on site: 1:22 minutes
*Source: Google Analytics report, averaged from Jan. to Sep. 2016
Closing Dates**
Issue eTOC
Jan. 12/24
Feb. 1/25
March 2/23
April 3/22
May 4/25
June 5/23
July 6/21
Aug. 7/25
Sept. 8/23
Oct. 9/21
Nov. 10/24
Dec. 11/18
Standard Website Rates
Quantity/Position Cost
25k impressions $ 45.00 CPM
50k impressions $ 40.00 CPM
75k impressions $ 35.00 CPM
100k impressions $ 30.00 CPM
SOV banner
advertisingContact sales representative
* *Cancellations cannot be accepted later than one week after space
reservation.
Established: 1994 Impact Factor: 2.470 cvi.asm.org
141415ONLINE RATES
Demographic Survey*
eTOC Subscriptions: 5,665
Clinical and Vaccine Immunology® (CVI®)
Standard Website Rates
Quantity/Position Cost
25k impressions $ 45.00 CPM
50k impressions $ 40.00 CPM
75k impressions $ 35.00 CPM
100k impressions $ 30.00 CPM
SOV banner
advertisingContact sales representative
eTOC Rates
eTOC Subscriptions: 17,637
Position Cost
Leaderboard banner $ 1,000 per edition
Issue eTOC
Feb. 2/23
April 4/26
June 6/21
Aug. 8/23
Oct. 10/25
Dec. 12/27
Closing Dates**
** Cancellations cannot be accepted later than one week after
space reservation.
The following data presents the Top 20 sequencing instruments and assembly software programs used by Genome Announcements authors.
13
`t
16 ONLINE RATES
Average Monthly Website Performance*:
Int’l Impressions: 75,000
US Impressions: 25,000
Page views: 48,543
Users: 13,226
Time on site: 2:00 minutes
* Source: Google Analytics report, averaged from Jan. to Sep. 2016
Established: 2013
New articles posted as they become available;
Issues batched bimonthly. (Online only)
Top 20 Sequencing Instruments used by genomeA™ Authors:
Top 20 Assembly Software Programs used by genomeA™ Authors:
1. Newbler
2. Velvet
3. CLC Genomics Workbench
4. SOAPdenovo
5. MIRA
6. GS De Novo Assembler
7. GLIMMER
genomea.asm.org
Genome Announcements™ (genomeA™)
Genome Announcements™ is a new online-only, fully open access journal
that publishes short manuscripts announcing the availability of recently
sequenced genomes of prokaryotic and eukaryotic microbes and viruses in
public databases. These announcements inform readers of the availability
of new genome sequences and provide the rationale for sequencing a
particular organism, as well as details of the methodologies and protocols
used in assembly of the genome sequence.
Demographic Survey*
*Source: Author Survey Demographics, 2014
** Cancellations cannot be accepted later than one week after
space reservation.
The following data presents the Top 20 sequencing instruments and assembly software programs used by Genome Announcements authors.
`t
141417ONLINE RATES
Top 20 Sequencing Instruments used by genomeA™ Authors:
Top 20 Assembly Software Programs used by genomeA™ Authors:
1. 454 GS FLX Titanium (Roche)
2. HiSeq (Illumina)
3. MiSeq (Illumina)
4. Ion PGM Sequencer (Life Tech)
5. Genome Analyzer IIx (Illumina)
6. Sanger dideoxy sequencing
7. Illumina
8. 3730/3730xl DNA Analyzer (ABI)
9. PacBio RS (Pacific Biosciences)
10. Primer Walking
11. 454 GS Junior (Roche)
12. 3130 Genetic Analyzer (ABI)
13. SOLiD 4 System
14. HiScanSQ (Illumina)
15. SOLiD 3 System
16. PRISM 3100 Genetic Analyzer (ABI)
17. Ion Proton (Life Tech)
18. PRISM 3700 Genetic Analyzer (ABI)
19. Solexa
20. Ion Torrent (Life Tech)
1. Newbler
2. Velvet
3. CLC Genomics Workbench
4. SOAPdenovo
5. MIRA
6. GS De Novo Assembler
7. GLIMMER
8. ABySS
9. SPPACE
10. SeqMan NGen
11. ALLPATHS-LG
12. Celera WGA Assembler / CABOG
13. SPAdes
14. DNAStar
15. Geneious
16. HGAP
17. Phrap
18. GapFiller
19. A5 pipeline
20. Bowtie
Genome Announcements™ (genomeA™)
*Source: Author Survey Demographics, 2014
Demographic Survey*
18 Infection and Immunity® (IAI®)
Established: 1970 Impact Factor: 3.731
ONLINE RATES
Average Monthly Website Performance*:
Int’l Impressions: 250,000
US Impressions: 100,000
Page views: 190,878
Users: 64,182
Time on site: 1:40 minutes
* Source: Google Analytics report, averaged from Jan. to Sep. 2016 Closing Dates*
Issue eTOC
Jan. 12/11
Feb. 1/11
March 2/10
April 3/11
May 4/11
June 5/11
July 6/10
Aug. 7/8
Sept. 8/8
Oct. 9/6
Nov. 10/3
Dec. 11/7
* Cancellations cannot be accepted later than one week after space
reservation. Issue dates in bold will be distributed at the ASM General
Meeting (May).
eTOC Rates
eTOC Subscriptions: 10,350
Position Cost
Leaderboard banner $ 1 ,000 per edition
Standard Website Rates
Quantity/Position Cost
25k impressions $ 45.00 CPM
50k impressions $ 40.00 CPM
75k impressions $ 35.00 CPM
100k impressions $ 30.00 CPM
SOV banner
advertisingContact sales representative
iai.asm.org
Monthly (online only)
Infection and Immunity (IAI) reports key discoveries that help microbiologists,
immunologists, epidemiologists, pathologists and clinicians to gain new insights into
the underlying mechanisms of host-pathogen interactions and develop novel strategies
to prevent or treat infectious diseases. Specific areas of interest include mechanisms
of molecular pathogenesis, virulence factors, cellular microbiology, experimental
models of infection, host resistance or susceptibility, and the generation of innate and
adaptive immune responses.
19ONLINE RATESInfection and Immunity® (IAI®)
Demographic Survey*
Infection and Immunity (IAI) reports key discoveries that help microbiologists,
immunologists, epidemiologists, pathologists and clinicians to gain new insights into
the underlying mechanisms of host-pathogen interactions and develop novel strategies
to prevent or treat infectious diseases. Specific areas of interest include mechanisms
of molecular pathogenesis, virulence factors, cellular microbiology, experimental
models of infection, host resistance or susceptibility, and the generation of innate and
adaptive immune responses.
20 Journal of Bacteriology® (JB®)
Established: 1916 Impact Factor: 2.808
#2 Cited in Microbiology
Journal of Bacteriology ® (JB) publishes research articles that probe fundamental
processes in bacteria, archaea and their viruses, and the molecular mechanisms by
which they interact with each other and with their hosts and their environments.
ONLINE RATES
Average Monthly Website Performance*:
Int’l Impressions: 400,000
US Impressions: 200,000
Page views: 310,924
Users: 81,064
Time on site: 1:55 minutes
*Source: Google Analytics report, averaged from Jan. to Sep. 2016
Closing Dates*
eTOC
Position Cost
Leaderboard banner $ 1,000 per edition
eTOC Subscriptions: 11,727
Standard Website Rates
Quantity/Position Cost
25k impressions $ 45.00 CPM
50k impressions $ 40.00 CPM
75k impressions $ 35.00 CPM
100k impressions $ 30.00 CPM
SOV banner
advertisingContact sales representative
jb.asm.org
Monthly (online only)
* Cancellations cannot be accepted later than one week after space
reservation.
Issue eTOC
Jan. 12/1
Jan. 12/15
Feb. 1/4
Feb. 1/15
March 2/1
March 2/16
April 3/4
April 3/18
May 4/1
May 4/15
June 5/2
June 5/16
July 5/31
July 6/14
Aug. 6/29
Aug. 7/15
Sept. 7/29
Sept. 8/12
Oct. 8/26
Oct. 9/9
Nov. 9/26
Nov. 10/10
Dec. 10/24
Dec. 11/7
21ONLINE RATESJournal of Bacteriology® (JB®)
Position Cost
Leaderboard banner $ 1,000 per edition
eTOC Subscriptions: 11,727
Demographic Survey*
22 PRINT RATES Journal of Clinical Microbiology® (JCM®)
Frequency: Monthly Established: 1975 Impact Factor: 3.993#3 Cited in Microbiology
Journal of Clinical Microbiology (JCM) publishes the most current research related to
the laboratory diagnosis of human and animal infections and the role of the laboratory
in both the management of infectious diseases and the elucidation of the epidemiology
of infections.
Freq. 1 Page 1/2 Page 1/4 Page
1x $ 2,225 $ 1,510 $ 1,060
3x $ 2,170 $ 1,490 $ 1,050
6x $ 2,140 $ 1,465 $ 1,040
12x $ 2,080 $ 1,425 $ 1,010
24x $ 2,010 $ 1,385 —
36x $ 1,955 $ 1,340 —
48x $ 1,875 $ 1,290 —
Run of Book (ROB) B/W Rates
Freq. 2 Page 4 Page
1x $ 4,450 $ 8,900
3x $ 4,340 $ 8,680
6x $ 4,280 $ 8,560
12x $ 4,160 $ 8,320
24x $ 4,020 $ 8,040
36x $ 3,910 $ 7,820
48x $ 3,750 $ 7,500
Insert Rates Closing Dates*
Issue Space Material
Jan. 11/22 11/28
Feb. 12/21 12/27
March 1/18 1/23
April 2/20 2/23
May 3/22 3/27
June 4/19 4/22
July 5/19 5/24
Aug. 6/20 6/23
Sept. 7/20 7/25
Oct. 8/21 8/24
Nov. 9/19 9/22
Dec. 10/20 10/25
* Cancellations cannot be accepted later than one week after
space reservation. Issue dates in bold will be distributed at
ASM Microbe 2017.
Color Rates (Per Page)
Standard $ 940
Matched $ 975
3/4 Color $ 1,840
Larger units, gate-folds, tip-ins, die
cuts: Rates upon request.
Business Reply Cards: 2x earned B/W
page rate.
Back-up Rates: One-half earned B/W
page rate. Larger units, gate-folds, tip-
ins, die cuts: rates upon request. Special
handling charges, etc., for unusual insert
handling, rates upon request.
23ONLINE RATES
Average Monthly Website Performance*:
Int’l Impressions: 500,000
US Impressions: 200,000
Page views: 393,895
Users: 131,965
Time on site: 1:50 minutes
*Source: Google Analytics report, averaged from Jan. to Sep. 2016
Journal of Clinical Microbiology® (JCM®)
eTOC Rates
Position Cost
Leaderboard banner $ 1,000 per edition
eTOC Subscriptions: 11,177
Standard Website Rates
Demographic Survey*
Quantity/Position Cost
25k impressions $ 45.00 CPM
50k impressions $ 40.00 CPM
75k impressions $ 35.00 CPM
100k impressions $ 30.00 CPM
SOV banner
advertisingContact sales representative
jcm.asm.org
Issue eTOC
Jan. 12/15
Feb. 1/15
March 2/12
April 3/14
May 4/12
June 5/10
July 6/13
Aug. 7/12
Sept. 8/11
Oct. 9/12
Nov. 10/11
Dec. 11/10
ONLINE RATES Journal of Virology® (JVI®)
Established: 1967 Impact Factor: 4.439# 1 Cited in Virology
Journal of Virology (JVI) explores the nature of the viruses of animals, archaea,
bacteria, fungi, plants, and protozoa, reporting important new discoveries and
pointing to new directions in research. Among the key issues investigated are virus
structure and assembly, viral genome replication and regulation of gene expression,
genetic diversity and evolution, virus-cell interactions, cellular responses to infection,
transformation and oncogenesis, gene delivery, viral pathogenesis and immunity, and
vaccines and antiviral agents.
24
jvi.asm.org
eTOC Rates
Position Cost
Leaderboard banner $ 1,000 per edition
Monthly (online only)
Standard Website Rates
Quantity/Position Cost
25k impressions $ 45.00 CPM
50k impressions $ 40.00 CPM
75k impressions $ 35.00 CPM
100k impressions $ 30.00 CPM
SOV banner
advertisingContact sales representative
Average Monthly Website Performance*:
Int’l Impressions: 500,000
US Impressions: 300,000
Page views: 406,217
Users: 98,220
Time on site: 1:59 minutes
* Source: Google Analytics report, averaged from Jan. to Sep. 2016
Closing Dates*
eTOC Subscriptions: 10,281
* Cancellations cannot be accepted later than one week after space
reservation.
Issue eTOC
Jan. 12/1
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June 5/16
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Dec. 11/7
Journal of Virology® (JVI®)
Demographic Survey*
25ONLINE RATES
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13 ONLINE26 ONLINE RATES mBio®
mBio is ASM’s broad-scope, open-access journal. The journal focuses on
publishing cutting-edge research across all major areas of the microbial sciences,
including virology, bacteriology, parasitology, mycology, and allied fields, which
may include immunology, ecology, population biology, computational biology,
anti-infectives and vaccines, and public health.
Average Monthly Website Performance*:
*Source: Google Analytics report, averaged from Jan. to Sep. 2016
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Quantity/Position Cost
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75k impressions $ 35.00 CPM
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New articles posted weekly; Issues batched bimonthly. (Online only)
Impact Factor: 6.786
Int’l Impressions: 150,000
US Impressions: 100,000
Page views: 150,046
Users: 43,720
Time on site: 1:53 minutes
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eTOC Subscriptions: 32,402
Position Cost
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Established: 2010 mbio.asm.org
#12 in Microbiology by Impact Factor
Closing Dates*
Issue eTOC
March 2/29
May 5/2
July 7/1
Sept. 9/5
Nov. 10/31
Jan. 2017 1/2
* Cancellations cannot be accepted later than one week after space
reservation.
141427ONLINE RATESmBio®
Demographic Survey*
*Source: Author Survey Demographics, 2014
28 ONLINE RATES Microbiology and Molecular Biology Reviews® (MMBR®)
Established: 1937 Impact Factor: 14.611
Microbiology and Molecular Biology Reviews (MMBR) keeps researchers current with
the latest developments in microbiology as well as related fields such as immunology
and molecular and cellular biology. Review articles enable both specialists and
nonspecialists to build an understanding of bacteria, viruses, parasites, fungi, and
other higher eukaryotes.
Average Monthly Website Performance*:
Int’l Impressions: 100,000
US Impressions: 40,000
Page views: 80,045
Users: 34,038
Time on site: 1:34 minutes*Source: Google Analytics report, averaged from Jan. to Sep. 2016 Closing Dates
* Cancellations cannot be accepted later than one week after space
reservation. Issue dates in bold will be distributed at the ASM
General Meeting (May).
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eTOC Subscriptions: 15,619
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29ONLINE RATESMicrobiology and Molecular Biology Reviews® (MMBR®)
eTOC Subscriptions: 15,619
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Demographic Survey*
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30 ONLINE RATES Molecular and Cellular Biology® (MCB®)
Established: 1981 Impact Factor: 4.777#4 Cited in Cell Biology
Molecular and Cellular Biology (MCB) showcases significant discoveries in cellular
morphology and function, genome organization, regulation of genetic expression,
morphogenesis, and somatic cell genetics. The journal also examines viral systems,
publishing papers that emphasize their impact on the cell.
Average Monthly Website Performance*:
Int’l Impressions: 300,000
US Impressions: 100,000
Page views: 223,144
Users: 69,104
Time on site: 1:31 minutes
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Issue eTOC
Jan. 12/7
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Feb. 1/5
Feb. 1/19
March 2/2
March 2/17
April 3/7
April 3/21
May 4/4
May 4/19
June 5/3
June 5/17
July 6/2
July 6/16
Aug. 7/1
Aug. 7/16
Sept. 8/1
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Nov. 10/17
Dec. 11/1
Dec. 11/11
31ONLINE RATESMolecular and Cellular Biology® (MCB®)
Demographic Survey*
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13 ONLINE32 ONLINE RATES mSphere™
mSphere™ is a multidisciplinary open access journal that focuses on rapid publication
of fundamental contributions to our understanding of microbiology. Its scope reflects
the immense range of fields within the microbial sciences, creating new opportunities
for researchers to share findings that are transforming our understanding of human,
animal, and plant health and disease, ecosystems, neuroscience, energy production,
climate change, evolution, biogeochemical cycling, and food and drug production.
To leverage the broader reach and accessibility of our new pan-microbiology open-
access journal, Eukaryotic Cell® (EC) will join mSphere™ at launch.
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** Cancellations cannot be accepted later than one week after space reservation.
Established: 2016 msphere.asm.org
Closing Dates*
Issue eTOC
Feb. 2/19
April 4/22
June 6/17
Aug. 8/19
Oct. 10/24
Dec. 12/23
Int’l Impressions: 200,000
US Impressions: 80,000
Page views: 14,534
Users: 4,320
Time on site 2:21 minutes
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** Cancellations cannot be accepted later than one week after space reservation. ** Cancellations cannot be accepted later than one week after space reservation.
13 ONLINE 33ONLINE RATESmSystems™
mSystems™ is a multidisciplinary open-access journal publishing preeminent work that
achieves insights into metabolic and regulatory systems at the scale of both the single
cell and microbial communities. The scope of mSystems™ encompasses all important
biological and biochemical findings in microbial systems biology, including those
drawn from analyses of large data sets, as well as new technical and computational
methodologies for deriving these insights. mSystems™ publishes research focused
on the microbiome, genomics, metagenomics, transcriptomics, metabolomics,
proteomics, glycomics, bioinformatics, and computational microbiology.
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Established: 2016 msystems.asm.org
Closing Dates*
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Feb. 2/19
April 4/22
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Aug. 8/19
Oct. 10/24
Dec. 12/23
Issue eTOC
Feb. 2/19
April 4/22
June 6/17
Aug. 8/19
Oct. 10/24
Dec. 12/23
Int’l Impressions: 200,000
US Impressions: 80,000
Page views: 9,856
Users: 3,197
Time on site 2:11 minutes
Average Monthly Website Performance*:
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*Percentages represent portion of demographic data available, not total membership.
ABOUT ASM
• Support programs of education,
training and public information;
• Publish journals and books; convene
meetings, workshops and colloquia;
• Promote the contributions and
promise of the microbiological
sciences;
• Recognize achievement and
distinction among its practitioners;
• Set standards of ethical and
professional behavior.
To achieve our goals, ASM will:
Members by Degree
PhD 50%
BA/BS 14%
MD 12%
MA/MS 12%
Other 12%
Members by Primary Employer
Graduate College 28%
Professional School 13%
Hospital Diagnostic Lab 9%
Undergraduate Institution 9%
Federal Government 8%
Non-Profit Research 6%
Pharmaceutical/Chemical 5%
Biotechnology 4%
Other 18%
Members by Job Activity
Research 56%
Teaching 14%
Diagnosis and Testing 11%
Clinical Practice 6%
Administration 6%
Product Development 3%
Consulting 3%
Other 2%
34ABOUT ASM
The American Society for Microbiology is the oldest and largest single life
science membership organization in the world. Membership has grown from
59 scientists in 1899 to more than 39,000 members today, with more than
one third located outside the United States.
The mission of the American Society for Microbiology is to advance the
microbiological sciences as a vehicle for understanding life processes and to
apply and communicate this knowledge for the improvement of health and
environmental and economic well-being worldwide.
Publishing Office
American Society for Microbiology
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