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MEDIA KIT ASM JOURNALS 2017

ASM JOURNALS MEDIA KITjournals.asm.org/site/misc/ASM_Media_Kit2017.pdf · INTRODUCTION 3 ASM Journals continue to advance the life sciences by disseminating top fundamental and applied

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Page 1: ASM JOURNALS MEDIA KITjournals.asm.org/site/misc/ASM_Media_Kit2017.pdf · INTRODUCTION 3 ASM Journals continue to advance the life sciences by disseminating top fundamental and applied

MEDIA KITASM JOURNALS 2017

Page 2: ASM JOURNALS MEDIA KITjournals.asm.org/site/misc/ASM_Media_Kit2017.pdf · INTRODUCTION 3 ASM Journals continue to advance the life sciences by disseminating top fundamental and applied

CONTENTS

INTRODUCTION 3

ONLINE ADVERTISING 4

ETOC SPONSORSHIPS 5

PRINT ADVERTISING 6

AAC® RATES 8

AEM® RATES 10

CMR® RATES 12

CVI® RATES 14

GENOMEA™ RATES 16

IAI® RATES 18

JB® RATES 20

JCM® RATES 22

JVI® RATES 24

MBIO® RATES 26

MMBR® RATES 28

MCB® RATES 30

MSPHERE™ RATES 32

MSYSTEMS™ RATES 33

ABOUT ASM 34

Page 3: ASM JOURNALS MEDIA KITjournals.asm.org/site/misc/ASM_Media_Kit2017.pdf · INTRODUCTION 3 ASM Journals continue to advance the life sciences by disseminating top fundamental and applied

3INTRODUCTION

ASM Journals continue to advance the life sciences by disseminating

top fundamental and applied research to scientists around the globe.

About ASM Journals

Thomson Reuters reports the following data in the

2016 Release of the Journal Citation Reports®:

• ASM journals publish over 20% of all Microbiology articles,

while accounting for 33% of all Microbiology citations

• ASM publishes 4 journals in the Top 20 of Microbiology

ranked by Impact Factor

• ASM publishes 5 journals in the Top 20 most-cited journals

in Microbiology

• ASM has the top-cited journal in 4 categories

Page 4: ASM JOURNALS MEDIA KITjournals.asm.org/site/misc/ASM_Media_Kit2017.pdf · INTRODUCTION 3 ASM Journals continue to advance the life sciences by disseminating top fundamental and applied

4 ADVERTISING

Online advertising offers access to ASM’s global audience, reaching hundreds

of thousands of visitors each month. Through September 2016, journal

pages received over 8 million users and more than 28 million pageviews.

Journal readers continuously rely on ASM to publish the leading research in

microbiology. Premium positioning guarantees maximum impact. Weekly

reports supply impression and click-through data, providing measurable results

for advertisers. Online advertising options include 728x90 pixel, 160x600 pixel,

and 300x250 pixel banner ads, as well as eTOC sponsorships on all 14 journals.

Online Ad Placement

Approval & Cancellation Policies

File Requirements

Mechanical Specifications

JPG, GIF, Rich Media, 3rd Party Tag,

Click-through URL. All Rich Media is

accepted.

Limited to a maximum of three loops

per 30 seconds for animated creatives.

User enabled media is allowed.

All online ads must be received no

later than 5 business days prior to

expected live date to allow for approval,

programing and testing.

ASM reserves the right to approve all

ad creatives which will run on any ASM

websites and emails. ASM reserves the

right to reject any creative that does

not follow ASM’s specifications.

All cancellations must be submitted

in writing 30 days prior to start of

campaign and signed by a WTG

representative to be considered valid.

Print & Online Bundles

ASM offers special pricing for advertisers

seeking to bundle print and online options.

Bundling print and online advertising will

ensure your message reaches the full

extent of our readership.

Standard Website Rates

Quantity Cost

25k impressions $ 45.00 CPM

50k impressions $ 40.00 CPM

75k impressions $ 35.00 CPM

100k impressions $ 30.00 CPM

SOV banner

advertising

Contact sales

representative

* Not offered in conjunction with any other incentive

program.

Online Advertising

Dimension Size

728 x 90 pixels 100 KB limit

160 x 600 pixels 100 KB limit

300 x 250 pixels 100 KB limit

Page 5: ASM JOURNALS MEDIA KITjournals.asm.org/site/misc/ASM_Media_Kit2017.pdf · INTRODUCTION 3 ASM Journals continue to advance the life sciences by disseminating top fundamental and applied

eTOCSponsorships

ADVERTISING

eTOC (email Table of Contents) alerts are additional opportunities to reach relevant,

targeted audiences. These opt-in alerts are delivered when a journal issue closes. With

one ad space available on each alert, sponsoring an eTOC alert guarantees maximum

impact to your intended audience.

eTOC sponsorships are

available for all 14 ASM

journals.

Dimensions & File Size

728x90 pixels 100 KB limit. Ads must have at

least a 1 pixel border around it.

File Requirements

Banner Ad must be supplied without animation

(static only). No rich media can be accepted.

AAC® 10,195

AEM® 11,195

CMR® 10,698

CVI® 5,665

genomeA™ 17,637

IAI® 10,350

JB® 11,727

JCM® 11,177

JVI® 10,281

mBio® 32,402

MMBR® 15,619

MCB® 12,649

mSphere™

mSystems™

Number of Opt-in Subscriptions by Title:

Approval and Cancellation Policies

ASM reserves the right to approve

all ad creative, and may reject any

creative that does not follow ASM’s

specifications. All online ads must be

received no later than 5 business days

prior to expected live date to allow for

approval, programing and testing.

All cancellations must be submitted

in writing 30 days prior to start of

campaign and signed by a WTG

representative to be considered valid.

5

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Earned Rate Discount Policy

Given to advertisers based on frequency within a 12 month

period. The earned rate is determined by the number of

insertions. Full pages and fractional pages count as single

insertions; each page of an insert counts as one insertion.

Rates are based on orders submitted. If the submitted rate

is not attained within the calendar year, clients will be

re-rated to the frequency rate which has been attained.

Clients will be required to remit the difference within 30

days of receipt of invoice. There are no cash rebates. Should

a greater frequency rate be attained over what has been

contracted for, credit will only be given on future advertising

placed.

Agency Commission

15%

Color charges and position charges are commissionable.

Insert charges are also commissionable (excluding back-up

charges). All extra charges are non-commissionable.

6 ADVERTISING

The journals’ international readership consists of practicing physicians and

research scientists working in the fields of pharmacy and pharmacology,

immunology, virology, molecular and cellular biology, biochemistry, pathology,

bacteriology, and other fields related to the world of microbiology.

PrintAdvertising

ASM General Meeting Convention Issues*

With the purchase of a full page ad in one of the following

issues, 15,000 impressions on the open access journal mBio®

will be provided during the month of May.

Reservation and materials must be received by the journal’s

closing deadline.

Journal Issues

Clinical Microbiology Reviews, April

Journal of Clinical Microbiology, May

*ASM Microbe 2017 (ASM/ICAAC), New Orleans, LA June 1-5

Page 7: ASM JOURNALS MEDIA KITjournals.asm.org/site/misc/ASM_Media_Kit2017.pdf · INTRODUCTION 3 ASM Journals continue to advance the life sciences by disseminating top fundamental and applied

Paper Stock

50 lb. Gloss, excluding MCB (60 lb. Gloss).

Binding

Perfect.

Electronic Ad Submission

ASM Publications are produced digitally and printed

direct to plate (DTP). Below is the file format submission

information. Ads must be submitted as a high-resolution

PDF with advertiser name and issue date in the

filename. Upload a high-res PDF to the Walchli Tauber

Group FTP site at ftp2.wt-group.com; user: wtgroupftp,

password:sendfiles. Find the folder for the correct

ASM journal and the issue date for your ad, and copy

your high-res PDF into that file. Send an email to the

Print Production Manager, Karen Burkhardt, at karen.

[email protected] saying that you have uploaded

the materials. You may also email the PDF to Karen if the

file is less than 10 MB. Ads may be submitted on CD-

ROM. WinZip® and StuffIt® are the only acceptable

compression techniques.

Insert Requirements

2-page insert: 8-3/8” x 11-3/16”

4-page insert: 16-3/4” x 11-3/16”

Trimming: 3/16” off top, 1/8” bottom, gutter and outside

edge; margin for live matter 1/2” from trim and bind.

Stock: 70 lb. minimum, 100 lb. text stock maximum.

Quantity: Contact sales representative.

Copy clearance: Subject to approval by editor.

Shipping

For inserts:

Cenveo Communications

Attn: Wanda Hudson (ASM Publications, Quantity)

2901 Byrdhill Road

Richmond, VA 23228

For all other material:

Walchli Tauber Group, Inc.

Attn: Karen Burkhardt (ASM Publications)

2225 Old Emmorton Road, Suite 201

Bel Air, MD 21015

* Cancellation of space order forfeits right to position protection.

Cover/Preferred Position Rates*

2nd Cover Earned rate + 25%

3rd Cover Earned rate + 25%

4th Cover Earned rate + 50%

First Text Earned rate + 25%

Table of Contents Earned rate + 25%

Mechanical Specifications

Size Dimensions

Full (bleed) 8-3/8 x 11-1/8”

Full (non-bleed) 7 x 10”

1/2 (vertical) 3-1/4 x 10”

1/2 (horizontal) 7 x 4-3/4”

1/4 3-1/4 x 4-3/4”

7ADVERTISING

Page 8: ASM JOURNALS MEDIA KITjournals.asm.org/site/misc/ASM_Media_Kit2017.pdf · INTRODUCTION 3 ASM Journals continue to advance the life sciences by disseminating top fundamental and applied

8 ONLINE RATES Antimicrobial Agents and Chemotherapy® (AAC®)

Established: 1972 Impact Factor: 4.476

# 1 Cited in Pharmacology & Pharmacy

Antimicrobial Agents and Chemotherapy (AAC) features interdisciplinary studies that

build our understanding of the underlying mechanisms and therapeutic applications

of antimicrobial and antiparasitic agents and chemotherapy. AAC is a key resource for

microbiologists, pharmaceutical researchers, biochemists, pharmacologists, clinicians

and other infectious disease practitioners.

* Cancellations cannot be accepted later than one week after space

reservation.

aac.asm.org

Standard Website Rates

Quantity/Position Cost

25k impressions $ 45.00 CPM

50k impressions $ 40.00 CPM

75k impressions $ 35.00 CPM

100k impressions $ 30.00 CPM

SOV banner

advertisingContact sales representative

Average Monthly Website Performance*:

Int’l Impressions: 550,000

US Impressions: 50,000

Page views: 410,730

Users: 126,265

Time on site: 1:52 minutes

*Source: Google Analytics report, averaged from Jan. to Sep. 2016

Monthly (online only)

Closing Dates*

Issue eTOC

Jan. 12/16

Feb. 1/15

March 2/15

April 3/14

May 4/11

June 5/10

July 6/7

Aug. 7/11

Sept. 8/9

Oct. 9/12

Nov. 10/10

Dec. 11/8

eTOC Rates

eTOC Subscriptions: 10,195

Position Cost

Leaderboard banner $ 1 ,000 per edition

Page 9: ASM JOURNALS MEDIA KITjournals.asm.org/site/misc/ASM_Media_Kit2017.pdf · INTRODUCTION 3 ASM Journals continue to advance the life sciences by disseminating top fundamental and applied

Antimicrobial Agents and Chemotherapy (AAC) features interdisciplinary studies that

build our understanding of the underlying mechanisms and therapeutic applications

of antimicrobial and antiparasitic agents and chemotherapy. AAC is a key resource for

microbiologists, pharmaceutical researchers, biochemists, pharmacologists, clinicians

and other infectious disease practitioners.

9ONLINE RATES

Demographic Survey*

Antimicrobial Agents and Chemotherapy® (AAC®)

Issue eTOC

Jan. 12/16

Feb. 1/15

March 2/15

April 3/14

May 4/11

June 5/10

July 6/7

Aug. 7/11

Sept. 8/9

Oct. 9/12

Nov. 10/10

Dec. 11/8

eTOC Rates

Position Cost

Leaderboard banner $ 1 ,000 per edition

Page 10: ASM JOURNALS MEDIA KITjournals.asm.org/site/misc/ASM_Media_Kit2017.pdf · INTRODUCTION 3 ASM Journals continue to advance the life sciences by disseminating top fundamental and applied

10 Applied and Environmental Microbiology® (AEM®)

Established: 1953 Impact Factor: 3.668

Applied and Environmental Microbiology (AEM) publishes papers that make significant

contributions to the following fields: applied microbiology, including biotechnology,

protein engineering, bioremediation, and food microbiology; microbial ecology,

including environmental, organismic, and genomic microbiology; interdisciplinary

microbiology, including invertebrate microbiology, plant microbiology, aquatic

microbiology and geomicrobiology.

ONLINE RATES

Average Monthly Website Performance*:

Int’l Impressions: 600,000

US Impressions: 250,000

Page views: 566,632

Users: 161,987

Time on site: 2:00 minutes

*Source: Google Analytics report, averaged from Jan. to Sep. 2016

Standard Website Rates

Quantity/Position Cost

25k impressions $ 45.00 CPM

50k impressions $ 40.00 CPM

75k impressions $ 35.00 CPM

100k impressions $ 30.00 CPM

SOV banner

advertisingContact sales representative

# 1 Cited in Microbiology aem.asm.org

Monthly (online only)

* Cancellations cannot be accepted later than one week after space

reservation.

Closing Dates*

Issue eTOC

Jan. 12/8

Jan. 12/24

Feb. 1/8

Feb. 1/25

March 2/5

March 2/23

April 3/8

April 3/22

May 4/5

May 4/19

June 5/3

June 5/17

July 5/31

July 6/17

Aug. 7/1

Aug. 7/18

Sept. 8/2

Sept. 8/17

Oct. 9/5

Oct. 9/19

Nov. 9/30

Nov. 10/14

Dec. 10/28

Dec. 11/8

eTOC Rates

eTOC Subscriptions: 11,195

Position Cost

Leaderboard banner $ 1 ,000 per edition

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11ONLINE RATESApplied and Environmental Microbiology® (AEM®)

Demographic Survey**

Page 12: ASM JOURNALS MEDIA KITjournals.asm.org/site/misc/ASM_Media_Kit2017.pdf · INTRODUCTION 3 ASM Journals continue to advance the life sciences by disseminating top fundamental and applied

12 PRINT RATES Clinical Microbiology Reviews® (CMR®)

Frequency: Quarterly Established: 1988 Impact Factor: 17.406#2 in Microbiology by Impact Factor

Closing Dates*

Issue Space Material

Jan. 11/15 11/30

April 2/8 2/13

July 5/10 5/15

Oct. 8/16 8/21

* Cancellations cannot be accepted later than one week after

space reservation. Issue dates in bold will be distributed at

ASM Microbe 2017.

Clinical Microbiology Reviews (CMR) analyzes the latest developments in clinical

microbiology and immunology. Clinical and medical microbiologists, immunologists,

epidemiologists, pathologists, public health workers, and infectious disease workers all

turn to the journal to discover not only the current state of knowledge in the field, but also

balanced, thought-provoking perspectives on controversial issues.

Freq. 1 Page 1/2 Page 1/4

Page

1x $ 1,465 $ 1,005 $ 680

4x $ 1,420 $ 995 $ 675

8x $ 1,395 $ 980 $ 660

16x $ 1,335 $ 935 $ 625

Run of Book (ROB) B/W Rates

Color Rates (Per Page)

Standard $ 935

Matched $ 975

3/4 Color $ 1,465

Freq. 2 Page 4 Page

1x $ 2,930 $ 5,860

4x $ 2,840 $ 5,680

8x $ 2,790 $ 5,580

16x $ 2,670 $ 5,340

Insert Rates

Larger units, gate-folds, tip-ins, die cuts:

Rates upon request.

Business Reply Cards: 2x earned B/W

page rate.

Back-up Rates: One-half earned B/W

page rate. Larger units, gate-folds, tip-

ins, die cuts: rates upon request. Special

handling charges, etc., for unusual insert

handling, rates upon request.

Page 13: ASM JOURNALS MEDIA KITjournals.asm.org/site/misc/ASM_Media_Kit2017.pdf · INTRODUCTION 3 ASM Journals continue to advance the life sciences by disseminating top fundamental and applied

eTOC Closing Dates

Issue Space Material

Jan. 11/15 11/30

April 2/8 2/13

July 5/10 5/15

Oct. 8/16 8/21

Issue eTOC

Jan. 12/3

April 3/3

July 6/2

Oct. 8/31

13ONLINE RATESClinical Microbiology Reviews® (CMR®)

Average Monthly Website Performance*:

Int’l Impressions: 225,000

US Impressions: 100,000

Page views: 168,550

*Source: Google Analytics report, averaged from Jan. to Sep. 2016

Standard Website Rates

Quantity/Position Cost

25k impressions $ 45.00 CPM

50k impressions $ 40.00 CPM

75k impressions $ 35.00 CPM

100k impressions $ 30.00 CPM

SOV banner

advertisingContact sales representative

eTOC Rates

Position Cost

Leaderboard banner $ 1,000 per edition

eTOC Subscriptions: 10,698

Demographic Survey*

Clinical Microbiology Reviews (CMR) analyzes the latest developments in clinical

microbiology and immunology. Clinical and medical microbiologists, immunologists,

epidemiologists, pathologists, public health workers, and infectious disease workers all

turn to the journal to discover not only the current state of knowledge in the field, but also

balanced, thought-provoking perspectives on controversial issues.

cmr.asm.org

*Source: Author Survey Demographics, 2014

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1314 ONLINE RATES Clinical and Vaccine Immunology® (CVI®)

Clinical and Vaccine Immunology (CVI) enhances understanding of the immune

response in health and disease by showcasing discoveries in clinical, laboratory,

and vaccine immunology. Areas of focus include microbial immunology, immune

mechanisms, veterinary immunology, and all aspects of vaccine research:

development and evaluation of vaccines, immune responses to vaccines,

vaccine vectors, adjuvants and immunomodulators, assays of vaccine efficacy

and clinical trials.

eTOC Rates

eTOC Subscriptions: 5,665

Position Cost

Leaderboard banner $ 1,000 per edition

Monthly (online only)

Average Monthly Website Performance*:

Int’l Impressions: 75,000

US Impressions: 30,000

Page views: 51,070

Users: 22,581

Time on site: 1:22 minutes

*Source: Google Analytics report, averaged from Jan. to Sep. 2016

Closing Dates**

Issue eTOC

Jan. 12/24

Feb. 1/25

March 2/23

April 3/22

May 4/25

June 5/23

July 6/21

Aug. 7/25

Sept. 8/23

Oct. 9/21

Nov. 10/24

Dec. 11/18

Standard Website Rates

Quantity/Position Cost

25k impressions $ 45.00 CPM

50k impressions $ 40.00 CPM

75k impressions $ 35.00 CPM

100k impressions $ 30.00 CPM

SOV banner

advertisingContact sales representative

* *Cancellations cannot be accepted later than one week after space

reservation.

Established: 1994 Impact Factor: 2.470 cvi.asm.org

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141415ONLINE RATES

Demographic Survey*

eTOC Subscriptions: 5,665

Clinical and Vaccine Immunology® (CVI®)

Page 16: ASM JOURNALS MEDIA KITjournals.asm.org/site/misc/ASM_Media_Kit2017.pdf · INTRODUCTION 3 ASM Journals continue to advance the life sciences by disseminating top fundamental and applied

Standard Website Rates

Quantity/Position Cost

25k impressions $ 45.00 CPM

50k impressions $ 40.00 CPM

75k impressions $ 35.00 CPM

100k impressions $ 30.00 CPM

SOV banner

advertisingContact sales representative

eTOC Rates

eTOC Subscriptions: 17,637

Position Cost

Leaderboard banner $ 1,000 per edition

Issue eTOC

Feb. 2/23

April 4/26

June 6/21

Aug. 8/23

Oct. 10/25

Dec. 12/27

Closing Dates**

** Cancellations cannot be accepted later than one week after

space reservation.

The following data presents the Top 20 sequencing instruments and assembly software programs used by Genome Announcements authors.

13

`t

16 ONLINE RATES

Average Monthly Website Performance*:

Int’l Impressions: 75,000

US Impressions: 25,000

Page views: 48,543

Users: 13,226

Time on site: 2:00 minutes

* Source: Google Analytics report, averaged from Jan. to Sep. 2016

Established: 2013

New articles posted as they become available;

Issues batched bimonthly. (Online only)

Top 20 Sequencing Instruments used by genomeA™ Authors:

Top 20 Assembly Software Programs used by genomeA™ Authors:

1. Newbler

2. Velvet

3. CLC Genomics Workbench

4. SOAPdenovo

5. MIRA

6. GS De Novo Assembler

7. GLIMMER

genomea.asm.org

Genome Announcements™ (genomeA™)

Genome Announcements™ is a new online-only, fully open access journal

that publishes short manuscripts announcing the availability of recently

sequenced genomes of prokaryotic and eukaryotic microbes and viruses in

public databases. These announcements inform readers of the availability

of new genome sequences and provide the rationale for sequencing a

particular organism, as well as details of the methodologies and protocols

used in assembly of the genome sequence.

Demographic Survey*

*Source: Author Survey Demographics, 2014

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** Cancellations cannot be accepted later than one week after

space reservation.

The following data presents the Top 20 sequencing instruments and assembly software programs used by Genome Announcements authors.

`t

141417ONLINE RATES

Top 20 Sequencing Instruments used by genomeA™ Authors:

Top 20 Assembly Software Programs used by genomeA™ Authors:

1. 454 GS FLX Titanium (Roche)

2. HiSeq (Illumina)

3. MiSeq (Illumina)

4. Ion PGM Sequencer (Life Tech)

5. Genome Analyzer IIx (Illumina)

6. Sanger dideoxy sequencing

7. Illumina

8. 3730/3730xl DNA Analyzer (ABI)

9. PacBio RS (Pacific Biosciences)

10. Primer Walking

11. 454 GS Junior (Roche)

12. 3130 Genetic Analyzer (ABI)

13. SOLiD 4 System

14. HiScanSQ (Illumina)

15. SOLiD 3 System

16. PRISM 3100 Genetic Analyzer (ABI)

17. Ion Proton (Life Tech)

18. PRISM 3700 Genetic Analyzer (ABI)

19. Solexa

20. Ion Torrent (Life Tech)

1. Newbler

2. Velvet

3. CLC Genomics Workbench

4. SOAPdenovo

5. MIRA

6. GS De Novo Assembler

7. GLIMMER

8. ABySS

9. SPPACE

10. SeqMan NGen

11. ALLPATHS-LG

12. Celera WGA Assembler / CABOG

13. SPAdes

14. DNAStar

15. Geneious

16. HGAP

17. Phrap

18. GapFiller

19. A5 pipeline

20. Bowtie

Genome Announcements™ (genomeA™)

*Source: Author Survey Demographics, 2014

Demographic Survey*

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18 Infection and Immunity® (IAI®)

Established: 1970 Impact Factor: 3.731

ONLINE RATES

Average Monthly Website Performance*:

Int’l Impressions: 250,000

US Impressions: 100,000

Page views: 190,878

Users: 64,182

Time on site: 1:40 minutes

* Source: Google Analytics report, averaged from Jan. to Sep. 2016 Closing Dates*

Issue eTOC

Jan. 12/11

Feb. 1/11

March 2/10

April 3/11

May 4/11

June 5/11

July 6/10

Aug. 7/8

Sept. 8/8

Oct. 9/6

Nov. 10/3

Dec. 11/7

* Cancellations cannot be accepted later than one week after space

reservation. Issue dates in bold will be distributed at the ASM General

Meeting (May).

eTOC Rates

eTOC Subscriptions: 10,350

Position Cost

Leaderboard banner $ 1 ,000 per edition

Standard Website Rates

Quantity/Position Cost

25k impressions $ 45.00 CPM

50k impressions $ 40.00 CPM

75k impressions $ 35.00 CPM

100k impressions $ 30.00 CPM

SOV banner

advertisingContact sales representative

iai.asm.org

Monthly (online only)

Infection and Immunity (IAI) reports key discoveries that help microbiologists,

immunologists, epidemiologists, pathologists and clinicians to gain new insights into

the underlying mechanisms of host-pathogen interactions and develop novel strategies

to prevent or treat infectious diseases. Specific areas of interest include mechanisms

of molecular pathogenesis, virulence factors, cellular microbiology, experimental

models of infection, host resistance or susceptibility, and the generation of innate and

adaptive immune responses.

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19ONLINE RATESInfection and Immunity® (IAI®)

Demographic Survey*

Infection and Immunity (IAI) reports key discoveries that help microbiologists,

immunologists, epidemiologists, pathologists and clinicians to gain new insights into

the underlying mechanisms of host-pathogen interactions and develop novel strategies

to prevent or treat infectious diseases. Specific areas of interest include mechanisms

of molecular pathogenesis, virulence factors, cellular microbiology, experimental

models of infection, host resistance or susceptibility, and the generation of innate and

adaptive immune responses.

Page 20: ASM JOURNALS MEDIA KITjournals.asm.org/site/misc/ASM_Media_Kit2017.pdf · INTRODUCTION 3 ASM Journals continue to advance the life sciences by disseminating top fundamental and applied

20 Journal of Bacteriology® (JB®)

Established: 1916 Impact Factor: 2.808

#2 Cited in Microbiology

Journal of Bacteriology ® (JB) publishes research articles that probe fundamental

processes in bacteria, archaea and their viruses, and the molecular mechanisms by

which they interact with each other and with their hosts and their environments.

ONLINE RATES

Average Monthly Website Performance*:

Int’l Impressions: 400,000

US Impressions: 200,000

Page views: 310,924

Users: 81,064

Time on site: 1:55 minutes

*Source: Google Analytics report, averaged from Jan. to Sep. 2016

Closing Dates*

eTOC

Position Cost

Leaderboard banner $ 1,000 per edition

eTOC Subscriptions: 11,727

Standard Website Rates

Quantity/Position Cost

25k impressions $ 45.00 CPM

50k impressions $ 40.00 CPM

75k impressions $ 35.00 CPM

100k impressions $ 30.00 CPM

SOV banner

advertisingContact sales representative

jb.asm.org

Monthly (online only)

* Cancellations cannot be accepted later than one week after space

reservation.

Issue eTOC

Jan. 12/1

Jan. 12/15

Feb. 1/4

Feb. 1/15

March 2/1

March 2/16

April 3/4

April 3/18

May 4/1

May 4/15

June 5/2

June 5/16

July 5/31

July 6/14

Aug. 6/29

Aug. 7/15

Sept. 7/29

Sept. 8/12

Oct. 8/26

Oct. 9/9

Nov. 9/26

Nov. 10/10

Dec. 10/24

Dec. 11/7

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21ONLINE RATESJournal of Bacteriology® (JB®)

Position Cost

Leaderboard banner $ 1,000 per edition

eTOC Subscriptions: 11,727

Demographic Survey*

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22 PRINT RATES Journal of Clinical Microbiology® (JCM®)

Frequency: Monthly Established: 1975 Impact Factor: 3.993#3 Cited in Microbiology

Journal of Clinical Microbiology (JCM) publishes the most current research related to

the laboratory diagnosis of human and animal infections and the role of the laboratory

in both the management of infectious diseases and the elucidation of the epidemiology

of infections.

Freq. 1 Page 1/2 Page 1/4 Page

1x $ 2,225 $ 1,510 $ 1,060

3x $ 2,170 $ 1,490 $ 1,050

6x $ 2,140 $ 1,465 $ 1,040

12x $ 2,080 $ 1,425 $ 1,010

24x $ 2,010 $ 1,385 —

36x $ 1,955 $ 1,340 —

48x $ 1,875 $ 1,290 —

Run of Book (ROB) B/W Rates

Freq. 2 Page 4 Page

1x $ 4,450 $ 8,900

3x $ 4,340 $ 8,680

6x $ 4,280 $ 8,560

12x $ 4,160 $ 8,320

24x $ 4,020 $ 8,040

36x $ 3,910 $ 7,820

48x $ 3,750 $ 7,500

Insert Rates Closing Dates*

Issue Space Material

Jan. 11/22 11/28

Feb. 12/21 12/27

March 1/18 1/23

April 2/20 2/23

May 3/22 3/27

June 4/19 4/22

July 5/19 5/24

Aug. 6/20 6/23

Sept. 7/20 7/25

Oct. 8/21 8/24

Nov. 9/19 9/22

Dec. 10/20 10/25

* Cancellations cannot be accepted later than one week after

space reservation. Issue dates in bold will be distributed at

ASM Microbe 2017.

Color Rates (Per Page)

Standard $ 940

Matched $ 975

3/4 Color $ 1,840

Larger units, gate-folds, tip-ins, die

cuts: Rates upon request.

Business Reply Cards: 2x earned B/W

page rate.

Back-up Rates: One-half earned B/W

page rate. Larger units, gate-folds, tip-

ins, die cuts: rates upon request. Special

handling charges, etc., for unusual insert

handling, rates upon request.

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23ONLINE RATES

Average Monthly Website Performance*:

Int’l Impressions: 500,000

US Impressions: 200,000

Page views: 393,895

Users: 131,965

Time on site: 1:50 minutes

*Source: Google Analytics report, averaged from Jan. to Sep. 2016

Journal of Clinical Microbiology® (JCM®)

eTOC Rates

Position Cost

Leaderboard banner $ 1,000 per edition

eTOC Subscriptions: 11,177

Standard Website Rates

Demographic Survey*

Quantity/Position Cost

25k impressions $ 45.00 CPM

50k impressions $ 40.00 CPM

75k impressions $ 35.00 CPM

100k impressions $ 30.00 CPM

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Issue eTOC

Jan. 12/15

Feb. 1/15

March 2/12

April 3/14

May 4/12

June 5/10

July 6/13

Aug. 7/12

Sept. 8/11

Oct. 9/12

Nov. 10/11

Dec. 11/10

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ONLINE RATES Journal of Virology® (JVI®)

Established: 1967 Impact Factor: 4.439# 1 Cited in Virology

Journal of Virology (JVI) explores the nature of the viruses of animals, archaea,

bacteria, fungi, plants, and protozoa, reporting important new discoveries and

pointing to new directions in research. Among the key issues investigated are virus

structure and assembly, viral genome replication and regulation of gene expression,

genetic diversity and evolution, virus-cell interactions, cellular responses to infection,

transformation and oncogenesis, gene delivery, viral pathogenesis and immunity, and

vaccines and antiviral agents.

24

jvi.asm.org

eTOC Rates

Position Cost

Leaderboard banner $ 1,000 per edition

Monthly (online only)

Standard Website Rates

Quantity/Position Cost

25k impressions $ 45.00 CPM

50k impressions $ 40.00 CPM

75k impressions $ 35.00 CPM

100k impressions $ 30.00 CPM

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Average Monthly Website Performance*:

Int’l Impressions: 500,000

US Impressions: 300,000

Page views: 406,217

Users: 98,220

Time on site: 1:59 minutes

* Source: Google Analytics report, averaged from Jan. to Sep. 2016

Closing Dates*

eTOC Subscriptions: 10,281

* Cancellations cannot be accepted later than one week after space

reservation.

Issue eTOC

Jan. 12/1

Jan. 12/15

Feb. 1/4

Feb. 1/15

March 2/1

March 2/16

April 3/4

April 3/18

May 4/1

May 4/15

June 5/2

June 5/16

July 5/31

July 6/14

Aug. 6/29

Aug. 7/15

Sept. 7/29

Sept. 8/12

Oct. 8/26

Oct. 9/9

Nov. 9/26

Nov. 10/10

Dec. 10/24

Dec. 11/7

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Journal of Virology® (JVI®)

Demographic Survey*

25ONLINE RATES

eTOC Rates

Position Cost

Leaderboard banner $ 1,000 per edition

eTOC Subscriptions: 10,281

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13 ONLINE26 ONLINE RATES mBio®

mBio is ASM’s broad-scope, open-access journal. The journal focuses on

publishing cutting-edge research across all major areas of the microbial sciences,

including virology, bacteriology, parasitology, mycology, and allied fields, which

may include immunology, ecology, population biology, computational biology,

anti-infectives and vaccines, and public health.

Average Monthly Website Performance*:

*Source: Google Analytics report, averaged from Jan. to Sep. 2016

Standard Website Rates

Quantity/Position Cost

25k impressions $ 45.00 CPM

50k impressions $ 40.00 CPM

75k impressions $ 35.00 CPM

100k impressions $ 30.00 CPM

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New articles posted weekly; Issues batched bimonthly. (Online only)

Impact Factor: 6.786

Int’l Impressions: 150,000

US Impressions: 100,000

Page views: 150,046

Users: 43,720

Time on site: 1:53 minutes

eTOC Rates

eTOC Subscriptions: 32,402

Position Cost

Leaderboard banner $ 1,000 per edition

Established: 2010 mbio.asm.org

#12 in Microbiology by Impact Factor

Closing Dates*

Issue eTOC

March 2/29

May 5/2

July 7/1

Sept. 9/5

Nov. 10/31

Jan. 2017 1/2

* Cancellations cannot be accepted later than one week after space

reservation.

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141427ONLINE RATESmBio®

Demographic Survey*

*Source: Author Survey Demographics, 2014

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28 ONLINE RATES Microbiology and Molecular Biology Reviews® (MMBR®)

Established: 1937 Impact Factor: 14.611

Microbiology and Molecular Biology Reviews (MMBR) keeps researchers current with

the latest developments in microbiology as well as related fields such as immunology

and molecular and cellular biology. Review articles enable both specialists and

nonspecialists to build an understanding of bacteria, viruses, parasites, fungi, and

other higher eukaryotes.

Average Monthly Website Performance*:

Int’l Impressions: 100,000

US Impressions: 40,000

Page views: 80,045

Users: 34,038

Time on site: 1:34 minutes*Source: Google Analytics report, averaged from Jan. to Sep. 2016 Closing Dates

* Cancellations cannot be accepted later than one week after space

reservation. Issue dates in bold will be distributed at the ASM

General Meeting (May).

eTOC Rates

eTOC Subscriptions: 15,619

Position Cost

Leaderboard banner $ 1,000 per edition

Standard Website Rates

Quantity/Position Cost

25k impressions $ 45.00 CPM

50k impressions $ 40.00 CPM

75k impressions $ 35.00 CPM

100k impressions $ 30.00 CPM

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#3 in Microbiology by Impact Factormmbr.asm.org

Quarterly (online only)

Issue eTOC

March 2/3

June 5/5

Sept. 8/4

Dec. 11/3

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29ONLINE RATESMicrobiology and Molecular Biology Reviews® (MMBR®)

eTOC Subscriptions: 15,619

Position Cost

Leaderboard banner $ 1,000 per edition

Demographic Survey*

*Source: Author Survey Demographics, 2014

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30 ONLINE RATES Molecular and Cellular Biology® (MCB®)

Established: 1981 Impact Factor: 4.777#4 Cited in Cell Biology

Molecular and Cellular Biology (MCB) showcases significant discoveries in cellular

morphology and function, genome organization, regulation of genetic expression,

morphogenesis, and somatic cell genetics. The journal also examines viral systems,

publishing papers that emphasize their impact on the cell.

Average Monthly Website Performance*:

Int’l Impressions: 300,000

US Impressions: 100,000

Page views: 223,144

Users: 69,104

Time on site: 1:31 minutes

*Source: Google Analytics report, averaged from Jan. to Sep. 2016

eTOC Rates

Standard Website Rates

Quantity/Position Cost

25k impressions $ 45.00 CPM

50k impressions $ 40.00 CPM

75k impressions $ 35.00 CPM

100k impressions $ 30.00 CPM

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Monthly (online only)

eTOC Rates

eTOC Subscriptions: 12,649

Position Cost

Leaderboard banner $ 1,000 per edition

Closing Dates*

* Cancellations cannot be accepted later than one week after space

reservation.

Issue eTOC

Jan. 12/7

Jan. 12/17

Feb. 1/5

Feb. 1/19

March 2/2

March 2/17

April 3/7

April 3/21

May 4/4

May 4/19

June 5/3

June 5/17

July 6/2

July 6/16

Aug. 7/1

Aug. 7/16

Sept. 8/1

Sept. 8/15

Oct. 8/29

Oct. 9/13

Nov. 9/29

Nov. 10/17

Dec. 11/1

Dec. 11/11

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31ONLINE RATESMolecular and Cellular Biology® (MCB®)

Demographic Survey*

*Source: Author Survey Demographics, 2014

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13 ONLINE32 ONLINE RATES mSphere™

mSphere™ is a multidisciplinary open access journal that focuses on rapid publication

of fundamental contributions to our understanding of microbiology. Its scope reflects

the immense range of fields within the microbial sciences, creating new opportunities

for researchers to share findings that are transforming our understanding of human,

animal, and plant health and disease, ecosystems, neuroscience, energy production,

climate change, evolution, biogeochemical cycling, and food and drug production.

To leverage the broader reach and accessibility of our new pan-microbiology open-

access journal, Eukaryotic Cell® (EC) will join mSphere™ at launch.

Standard Website Rates

Quantity/Position Cost

25k impressions $ 45.00 CPM

50k impressions $ 40.00 CPM

75k impressions $ 35.00 CPM

100k impressions $ 30.00 CPM

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New articles posted weekly; (Online only)

eTOC Rates

eTOC Subscriptions:

Position Cost

Leaderboard banner $ 1,000 per edition

** Cancellations cannot be accepted later than one week after space reservation.

Established: 2016 msphere.asm.org

Closing Dates*

Issue eTOC

Feb. 2/19

April 4/22

June 6/17

Aug. 8/19

Oct. 10/24

Dec. 12/23

Int’l Impressions: 200,000

US Impressions: 80,000

Page views: 14,534

Users: 4,320

Time on site 2:21 minutes

Average Monthly Website Performance*:

Monthly (online only)

*Source: Google Analytics report, averaged from Jan. to Sep. 2016 *Source: Google Analytics report, averaged from Jan. to Sep. 2016

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eTOC Rates eTOC Rates

eTOC Subscriptions:eTOC Subscriptions:

Position Cost

Leaderboard banner $ 1,000 per edition

Position Cost

Leaderboard banner $ 1,000 per edition

** Cancellations cannot be accepted later than one week after space reservation. ** Cancellations cannot be accepted later than one week after space reservation.

13 ONLINE 33ONLINE RATESmSystems™

mSystems™ is a multidisciplinary open-access journal publishing preeminent work that

achieves insights into metabolic and regulatory systems at the scale of both the single

cell and microbial communities. The scope of mSystems™ encompasses all important

biological and biochemical findings in microbial systems biology, including those

drawn from analyses of large data sets, as well as new technical and computational

methodologies for deriving these insights. mSystems™ publishes research focused

on the microbiome, genomics, metagenomics, transcriptomics, metabolomics,

proteomics, glycomics, bioinformatics, and computational microbiology.

Standard Website Rates

Quantity/Position Cost

25k impressions $ 45.00 CPM

50k impressions $ 40.00 CPM

75k impressions $ 35.00 CPM

100k impressions $ 30.00 CPM

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New articles posted weekly; (Online only)

Established: 2016 msystems.asm.org

Closing Dates*

Issue eTOC

Feb. 2/19

April 4/22

June 6/17

Aug. 8/19

Oct. 10/24

Dec. 12/23

Issue eTOC

Feb. 2/19

April 4/22

June 6/17

Aug. 8/19

Oct. 10/24

Dec. 12/23

Int’l Impressions: 200,000

US Impressions: 80,000

Page views: 9,856

Users: 3,197

Time on site 2:11 minutes

Average Monthly Website Performance*:

Monthly (online only)

*Source: Google Analytics report, averaged from Jan. to Sep. 2016

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*Percentages represent portion of demographic data available, not total membership.

ABOUT ASM

• Support programs of education,

training and public information;

• Publish journals and books; convene

meetings, workshops and colloquia;

• Promote the contributions and

promise of the microbiological

sciences;

• Recognize achievement and

distinction among its practitioners;

• Set standards of ethical and

professional behavior.

To achieve our goals, ASM will:

Members by Degree

PhD 50%

BA/BS 14%

MD 12%

MA/MS 12%

Other 12%

Members by Primary Employer

Graduate College 28%

Professional School 13%

Hospital Diagnostic Lab 9%

Undergraduate Institution 9%

Federal Government 8%

Non-Profit Research 6%

Pharmaceutical/Chemical 5%

Biotechnology 4%

Other 18%

Members by Job Activity

Research 56%

Teaching 14%

Diagnosis and Testing 11%

Clinical Practice 6%

Administration 6%

Product Development 3%

Consulting 3%

Other 2%

34ABOUT ASM

The American Society for Microbiology is the oldest and largest single life

science membership organization in the world. Membership has grown from

59 scientists in 1899 to more than 39,000 members today, with more than

one third located outside the United States.

The mission of the American Society for Microbiology is to advance the

microbiological sciences as a vehicle for understanding life processes and to

apply and communicate this knowledge for the improvement of health and

environmental and economic well-being worldwide.

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Publishing Office

American Society for Microbiology

1752 N Street, NW

Washington, DC 20036

Tel (202) 737-3600

www.journals.asm.org

Advertising Office

The Walchli Tauber Group, Inc.

2225 Old Emmorton Road, Suite 201

Bel Air, MD 21015

Tel (443) 512-8899 | Fax (443) 512-8909

www.wt-group.com

Kim Boyd

Advertising Sales Manager

Ext 104 | [email protected]

Steve Tauber

Advertising Sales Manager

Ext 103 | [email protected]

Karen Burkhardt

Print Production Manager

Ext 111 | [email protected]

Maura Valentin

Online Production Manager

Ext. 110 | [email protected]

CONTACTS