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LINKEDIN GUIDEASPIRE
Achieving more together
www.weareaspire.com
www.weareaspire.com
CONTENTS
Leveraging LinkedIn
Improving your profile
Profile
Profile picture
LinkedIn bio
Varied experience
SEO
Additional details
Profile update
Recommendations
Connections
Job search settings
Employer research
Advanced search
Go the extra mile
Contact
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LEVERAGING LINKEDINFOR JOB SEARCH & PERSONAL BRANDING TOOL
The dynamics of the job market have changed immensely in the last decade; while companies want to secure the perfect candidates who would serve as long-term assets to their company, the job-seekers want to land on an opportunity with benefits, flexibility and growth potential. Social media channels and job boards have led to a shift from the conventional job seeking methods with access to market for both sides, meaning both, recruiters and job seekers have the tools to find exactly what they want.
LinkedIn with its huge active user base, measuring up to 630 million global users May 2019, is the world’s most popular professional network and is more relevant than ever. The stat’s are enough to understand that without doubt, platforms such as LinkedIn have become one of the most important places to search the right opportunities for both recruiters and job seekers.
While recruiters check your LinkedIn profile before calling you, employers have a look to identify whether you would be the right professional and cultural fit for their organisation. There is much more to LinkedIn than just being a professional networking platform. Let us highlight how it can play a key role in job searches and as a branding tool.
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Whether you Love it or Hate it, social media is everywhere and is here to stay.
For people looking for work, LinkedIn as a social channel plays a vital part in the recruitment process. Most recruiters and employers will look at your social profile or LinkedIn profile before your interview or sometime during the process, hence having a well-structured profile can only do wonders for you as a candidate during the hiring process.”
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Paul Farrer, Founder
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HOW TO IMPROVE YOURLINKEDIN PROFILE FOR JOB SEARCHES
Here’s some food for thought... Did you know that LinkedIn has been around longer than Facebook, Instagram and Twitter? Although most of us associate social networking with personal network, LinkedIn is a great social media tool for professional networking.
Capitalising on the potential of LinkedIn for job hunting is not rocket science, if you master the art of creating an amazing profile. But do remember your profile cannot be a replica of your CV as you
need to polish it with more details to catch the eye of the best recruiters and employers.
Whether you are a first-timer on LinkedIn or want to revamp your profile, here are the tips we recommend when creating your profile.
2002LinkedIn
2006Twitter
2010Instagram
2004Facebook
2010Pinterest
2005YouTube
2007Tumblr
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PROFILELINKEDIN TIPS #1
Start by understanding the mindset of the recruiter in terms of what they would be looking for while finding the right candidate. A comprehensive profile with details related to current employer, education, experience and
skills would be ideal for being an attractive prospect. Avoid being pretentious because recruiters are experts at their game and would be quick to recognise fake information.
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PROFILE PICTURELINKEDIN TIPS #2
Next to the headline and title, the element that is most likely to have an impact is a picture. A picture is the virtual counterpart of face-to-face interaction with the recruiter and goes a long way in getting you the focus you want. Get a professional one that makes you look confident rather than sombre, confident posture and friendly expression.
LINKEDIN BIOLINKEDIN TIPS #3
Your LinkedIn Bio acts like an introduction for someone who wants to know you better. If you make it engaging and interesting, chances are that they would want to scan your credentials further. Focus on exuding expertise, intelligence and confidence but don’t go overboard as you may appear arrogant and pompous.
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VARIED EXPERIENCE LINKEDIN TIPS #4
When you do list down your experience in the profile, highlight the current experience though you must not absolutely miss out the previous roles
and organisations that you have served. Mentioning international experience can get you some brownie points if you are looking for global opportunities.
SEO LINKEDIN TIPS #5
SEO matters when it comes to figuring in recruiter searches, which is the reason that we strongly recommend focussing on getting your profile headline and job title right. Despite the mysterious
algorithm of LinkedIn, optimisation of these elements with the right key-words is critical. At the same time, make them precise, clear and punchy to hit the bull’s eye.
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ADDITIONAL DETAILSLINKEDIN TIPS #6
Some extras such as additional achievements (professional as well as ones outside the scope of work) can be a cherry on the pie. For example, you can share volunteering activities you have participated in to add a human touch to the profile.
PROFILE UPDATELINKEDIN TIPS #7
Besides being active, show your availability as well. Making an announcement in your profile is a great idea because you need to convey that you are actively looking for a job so that recruiters put you on top of their prospects’ list. This is a great way to find immediate opportunities but don’t use this if you want to keep your job search a secret.
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RECOMMENDATIONSLINKEDIN TIPS #8
LinkedIn is all about leveraging the power of social connections, which you can easily do by personalising relationships with members. Ask them for recommendations, particularly ones from former and current employers and colleagues can build your credibility and strengthen your profile. Also, recommendations help establish an impression of a productive and team-oriented professional.
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CONNECTIONSLINKEDIN TIPS #9
Connecting with relevant members gives your profile good exposure as well as improves the probability of getting the right opportunities. Ideally, you should have 400+ connections to add credibility to your profile. Make sure that they are relevant to your industry or domain. Use the LinkedIn search feature to find the people you want to connect with but don’t forget to add a small note when sending the connection request.
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JOB SEARCH SETTINGSLINKEDIN TIPS #10
The most important tips that I have for job seekers using LinkedIn is to be active and keep your job activity settings updated so that you have better chances of figuring out when searching.
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EMPLOYER RESEARCHLINKEDIN TIPS #11
Researching the companies you are interested in and following them, is another way to give an extra boost to your job search. This strategy is useful to keep a tab on company news and new open positions as soon as they are available.
ADVANCED SEARCH
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Advanced Search option is a great way to filter out the connections that are associated with the company that you want to join. You can reach out to them and ask about the organizational culture. You may even tap them for references because they can greatly improve your chances of being hired by the company.
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GO THE EXTRA MILEUSE LINKEDIN AS YOURPERSONAL BRANDING TOOL
Go an extra mile to attract attention. Attending conferences and events in your domain is a good idea because recruiters check the attendees’ lists of such events to hunt for active candidates. Therefore, it is important to be where it matters the most.
Think beyond the ordinary and don’t just depend only on a great profile to get you the attention you want. Creative ideas such as visual CVs, media articles, presentations and white papers also make your profile valuable from the job search perspective.
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www.weareaspire.com
www.weareaspire.com
www.weareaspire.com
Aspire,
Ground Floor,
The Rookery,
2 Dyott Street
London
WC1A 1DE
0 207 7612 3800
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Achieving more together through smarter recruitment.
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