85
Aspire Zone Foundation Business Review April 2014 - December 2015

Aspire Zone Foundation Business Review in Qatar. This commitment encourages greater participation across the country, and supports the development of human capital in line with Qatar

  • Upload
    others

  • View
    3

  • Download
    0

Embed Size (px)

Citation preview

Page 1: Aspire Zone Foundation Business Review in Qatar. This commitment encourages greater participation across the country, and supports the development of human capital in line with Qatar

Aspire Zone Foundation

Business Review

April 2014 - December 2015

Page 2: Aspire Zone Foundation Business Review in Qatar. This commitment encourages greater participation across the country, and supports the development of human capital in line with Qatar

SPORTING GRAND VALUE

Page 3: Aspire Zone Foundation Business Review in Qatar. This commitment encourages greater participation across the country, and supports the development of human capital in line with Qatar

His Highness

Sheikh Hamad Bin Khalifa Al Thani

Father Emir

His Highness

Sheikh Tamim Bin Hamad Al Thani

Emir of the State of Qatar

Page 4: Aspire Zone Foundation Business Review in Qatar. This commitment encourages greater participation across the country, and supports the development of human capital in line with Qatar

“Participation in a wide variety of

cultural and sports activities.”

The First Pillar of Qatar National Vision 2030Human Development

Page 5: Aspire Zone Foundation Business Review in Qatar. This commitment encourages greater participation across the country, and supports the development of human capital in line with Qatar

13 About This Review

15 AZF Management Statement

15 About AZF

20 Services Offered By Each Member Organisation

27 Timeline of Key Achievements

41 Awards and Accreditations

47 Elite Training Camps Destination AZF

57 Technology Driving Performance

63 Our People

67 On Track Aspire Academy

101 In the Game Aspetar

127 Aspire in Action Aspire Logistics

141 Community Engagement

159 Environmental Sustainability

163 Publications

166 Forecast

CONTENTS

Page 6: Aspire Zone Foundation Business Review in Qatar. This commitment encourages greater participation across the country, and supports the development of human capital in line with Qatar

10 11| AZF Business Review AZF Business Review |

About This ReviewFurther to the Law no. 2 of 2015, issued on the 11th of March 2015, by HH the Emir Sheikh Tamim bin Hamad Al Thani on the financial system, and per the announcement from the Ministry of Finance, the fiscal year 2014/15 was extended until the end of 2015 as a transitional period prior to the harmonization of the fiscal year with the calendar year starting in January 2016.

Accordingly, AZF publishes its report this year under the title ‘AZF Business Review’, covering the period from April 2014 to December 2015. Whereas the practice was to follow the fiscal year (from April to March every year), this time, the reporting cycle aims to cover the past fiscal year, plus the extension.

This review consists of facts, figures, statistics, results, illustrations and diagrams. With this format, the review comes as reference book to glance through.

Aspire Academy

AspetarAspire Logistics

Page 7: Aspire Zone Foundation Business Review in Qatar. This commitment encourages greater participation across the country, and supports the development of human capital in line with Qatar

12 13| AZF Business Review AZF Business Review |

“Making an impact

and moving forward together”

Inspired by the Qatar National Vision 2030, and guided by our mission and vision, we have taken an impressive number of strides this year in different areas. Given that so many of our initiatives require strong collaborations between our member organisations, we can all be proud of our collective achievements as a shared success of each and every individual in Aspire Zone Foundation. A Qatari team, comprised entirely of Aspire Academy students and graduates, emerged victorious at the AFC U-19 Championship in Myanmar, While Aspetar became one of only nine healthcare organisations in the world to be awarded Platinum level accreditation by Accreditation Canada International.

Aspire Logistics hosted an impressive 229 day’s worth of local, regional and international sports-related events. Achievements like these exemplify the work we do every single day at Aspire and encourage us to move forward. Indeed, as Aspetar is currently expanding its suite of medical services and the facilities to deliver it, Aspire Logistics team has supported the team significantly in the areas of planning and delivery of Aspetar’s expansion. Elsewhere, Aspire Academy is currently planning its own expansion for February 2017, which will see the introduction of an innovative new training solution at the Academy, delivering improved football training in Qatar that will benefit generations to come. Another core area of our organisation is sustainable human development. In keeping with our desire to support healthy lifestyles and to cater to the community’s needs, we are

committed to making our exceptional expertise and first-rate facilities available not just to sports professionals, but to everyone in Qatar. This commitment encourages greater participation across the country, and supports the development of human capital in line with Qatar National Vision 2030. Over a decade has passed since the formation of Aspire and, even though we anticipated great success from the beginning, none of this valuable work could have taken place without the support of Qatar’s wise leadership and our own people. Thanks to our unrivalled network of experts, partners, stakeholders and participants, AZF can proudly assert its leadership and excellence as the provider of the world’s new ultimate sports experience. We have celebrated an array of impressive achievements over the past year and we are confident that, as a direct result of our continued collaborations, the coming year will bear even more fruit. We promise to do our utmost over the next year, and to continue applying best practices from across the industry, in order to benefit the entire nation. Thank you all for your hard work, and we pray that the years ahead hold even more success for each and every one in AZF and Qatar.

Sincerely,

Hilal Jeham Al Kuwari President, Aspire Zone Foundation

AZF Management Statement

Page 8: Aspire Zone Foundation Business Review in Qatar. This commitment encourages greater participation across the country, and supports the development of human capital in line with Qatar

14 15| AZF Business Review AZF Business Review |

About AZFThe Ultimate New Sports Experience

Aspire Zone Foundation (AZF) was established by Emiri Decree on the 1st of January 2008, with a promising mission to develop sports champions, promote healthy lifestyles and galvanize the sports economy. The vision is to become

The Reference in Sports Excellence Worldwide by 2020.

To accomplish this goal, AZF follows modern management practices, drawing a strategy from the nation-wide strategy that will facilitate the happening of Qatar National Vision 2030, where related to sports specifically.

Comprised of three member organisations, AZF was able to pronounce its leadership in sports through its unique, holistic services and programs. The three member organisations are Aspire Academy, Aspetar and Aspire Logistics.

Aspire Academy boasts some of the world’s most premium facilities for student-athletes’ development, combined with a comprehensive curriculum and the support of international coaches who help transform talents into sporting champions.

Aspetar offers the latest sport medicine, research and rehabilitation services to local and international athletes, all to assist them in reaching their full potential.

Moreover, Aspetar is contributing massively to building a healthy Qatari community through its unique initiative: ‘namat, for a Healthy Lifestyle’.

Aspire Logistics is the arm extended to facilitate developing the infrastructure, and energizing the sports economy in the country through venues and events management, elite training camps, facility management, and sport turf and landscaping, among other services.

With convenient on-site accommodation including hotels and spa facilities, Aspire Zone offers the most integrated sports city in the world.

AZF is set at the heart of action; pumping ambitions and insights in the Qatari nation and contributing to sports world-wide.

Page 9: Aspire Zone Foundation Business Review in Qatar. This commitment encourages greater participation across the country, and supports the development of human capital in line with Qatar

16 17| AZF Business Review AZF Business Review |

Our Vision

By 2020, We Will Be the Reference in Sports Excellence Worldwide

Our Mission

We Enhance Sports Performance

Page 10: Aspire Zone Foundation Business Review in Qatar. This commitment encourages greater participation across the country, and supports the development of human capital in line with Qatar

18 19| AZF Business Review AZF Business Review |

ccountabilityUse and develop our capabilities to achieve outstanding results

ynergy & TeamworkAchieve our strategy in a spirit of cooperation and support, valuing each other’s skills and contributions

rofessionalismLead in our professional methods using the best practices in a scientific and committed way

ntegrityBuild trust through loyalty, honesty, ethical standards, and fairness

espectHonour the sensitivity of the values, rights and needs of others and embrace the diversity provided by each

individual, irrespective of culture, orientation, race, class or gender

xcellenceResearch, create and develop new solutions and deliver outstanding results for society

Our Values

Page 11: Aspire Zone Foundation Business Review in Qatar. This commitment encourages greater participation across the country, and supports the development of human capital in line with Qatar

20 21| AZF Business Review AZF Business Review |

Sport (athletics, squash, table tennis, shooting, fencing, golf, swimming and gymnastics) • Athlete development (training

and competitions)

• Multi Sport Skills Development Programme

• Performance pathways with Sport Federations/ QOC

• IAAF Accredited Training Centre

Education & Student Care• Leadership Development

Programme

• Personalised learning

• 21st century technology

• Career counseling

• Academic support

• Supreme Education Council endorsed secondary school curriculum

• Member of CIS (Council of International Schools) since 2013

• Bi-annual Aspire for Education Conference

Aspire Active• Pedagogical fitness, health and

wellness programmes

• Variety of scientifically designed classes and courses for people of all ages

• Experienced instructors

• More than 25,000 classes delivered every year

Football• Training

• Competitions such as Tri-series competition with peer overseas academies and training and competition camps abroad

• Evaluation

• Scouting

• Relationship with QFA / Clubs

• Football Talent Centres and Feeder Groups

Sports Science• Talent Identification

• Research and applied science in adolescent sports performance

• Laboratories in biomechanics, physiology, hematology, biochemistry etc.

• Experts in strength and conditioning, nutrition and psychology

• Student-athletes monitoring and performance testing

• Annual sports science Conference

• ASIA (Association of Sport Institutes in Asia) founding member

Football Performance and Science• Research

• Enhanced training methodology

• Football Performance Centre

• Cutting-edge technology

• Performance Services to senior QSL Clubs and QFA National teams

• Aspire in the World Fellows programme

Services Offered: Aspire Academy

Page 12: Aspire Zone Foundation Business Review in Qatar. This commitment encourages greater participation across the country, and supports the development of human capital in line with Qatar

22 23| AZF Business Review AZF Business Review |

Medical Services• Sports Medicine • Sports Orthopaedic Surgery (Inpatient Services, Sports

Surgery Training Centre, Infection Control)• Exercise is Medicine• Radiology• Rehabilitation (Male and Female Rehabilitation, ACL

Group, Fitness Area, Hydrotherapy)• Athlete Screening (cardiac, musculoskeletal, dental, etc.)• Sports Sciences (Nutrition, Physiology, Podiatry, Sports

Psychology)• Sports Dentistry• Staff Clinic

Ancillary Health Services• Medical Imaging• Laboratory• Sports Pharmacy

Hospital Programmes• National Sports Medicine Programme

(NSMP)• Aspetar Injury and Illness Prevention

Programme (ASPREV)• Healthy Lifestyle Programme (HLP)

Hospital Centres• Sports Groin Pain Centre• Sports Spine Centre (In development)• Sports Cartilage Centre (Planning phase)

Services Offered: Aspetar

Page 13: Aspire Zone Foundation Business Review in Qatar. This commitment encourages greater participation across the country, and supports the development of human capital in line with Qatar

24 25| AZF Business Review AZF Business Review |

Venues and Events

Facilities Management

Media Electronics

Events Logistics

Cleaning Waste & Pest Control

Security & HSE

Sport Turf & Landscape

Marketing

Hospitality

Transportation

Services Offered: Aspire Logistics

Page 14: Aspire Zone Foundation Business Review in Qatar. This commitment encourages greater participation across the country, and supports the development of human capital in line with Qatar

26 27| AZF Business Review AZF Business Review |

Timeline of Key

Achievements

Page 15: Aspire Zone Foundation Business Review in Qatar. This commitment encourages greater participation across the country, and supports the development of human capital in line with Qatar

28 29| AZF Business Review AZF Business Review |

April 2014

Aspetar takes the lead at IOC World Conference on Injury and Illness Prevention of the Athlete in Monaco.

June - July 2014

Aspetar provided medical services through the National Sports Medicine Programme (NSMP) to both the Algerian and Ivory Coast National Football Teams in the lead up and during the 2014 FIFA World Cup™held in Brazil.

April 2014

Aspire Zone hosted a training camp for the Finnish Athletics team.

June - July 2014

Aspire Ramadan Festival included a sports festival as well as social and religious activities.

May 2014

Launch of Life in Aspire campaign, with a dedicated website (lifeinaspire.qa).

Page 16: Aspire Zone Foundation Business Review in Qatar. This commitment encourages greater participation across the country, and supports the development of human capital in line with Qatar

30 31| AZF Business Review AZF Business Review |

September 2014

Aspetar announces the launching of the New Healthy Lifestyle Platform called “namat” (namat.qa) aimed at spreading a culture of health in the Arab community.

October 2014

The 50KM World Trophy Final was held with the participation of 400 IAU Athletes and more than 3,000 spectators.

October 2014

Aspire Academy held the ‘Global Summit in Football Performance & Science’ in Paris. Over 50 leading football clubs and federations were in attendance. ‘Aspire Fellowship Program’ was launched as the platform to share the best global practices on developing youth footballers.

August 2014

Nine-day training camp of PSG handball team took place.

October 2014

Qatar U19 National Team, comprised of 100% Aspire players, won the AFC U19 Championship title in Myanmar. In the process, they qualified for the U20 World Cup in New Zealand as Asia’s Champions.

Page 17: Aspire Zone Foundation Business Review in Qatar. This commitment encourages greater participation across the country, and supports the development of human capital in line with Qatar

32 33| AZF Business Review AZF Business Review |

February 2015

Aspire Academy became an IAAF Accredited Training Centre. This designation will allow Aspire to host more international camps and put in place formal partnerships with the IAAF, such as coaching conferences and Asian youth training camps.

April 2015

Graduate Abdulla Al Tamimi won the 21st GCC Open Squash Championship in Riyadh, Saudi Arabia. This is the first time in the tournament’s history that a non-Kuwaiti player has won the title.

March 2015

Aspire Torch Staircase Run was held, featuring Towerrunning World Championships with the participation of 550 runners; 400 of them were ITW athletes.

March 2015

Aspetar became a regional reference centre for ‘Exercise is Medicine’.

January 2015

Aspetar hosted a two day conference in the Ladies Club under the title ‘New Sports Medicine Concepts in Handball’ on the sidelines of the 24th Men’s World Handball Championships, held in Qatar.

February 2015

National Sport Day

Page 18: Aspire Zone Foundation Business Review in Qatar. This commitment encourages greater participation across the country, and supports the development of human capital in line with Qatar

34 35| AZF Business Review AZF Business Review |

May 2015

The North Expansion of Aspetar is completed to offer world class medical services that focus on athlete screening, sports sciences, and care offered by world-class physicians.

July 2015

Ramadan Festival was held, including Freej Aspire that had traditional activities.

July 2015

Mutaz Barshim (high jump) finished 2nd in the Diamond League in Sweden, and Abubaker Hayder finished 9th in the 800m category.

June 2015

The 8th Annual Graduation Ceremony was held to mark the graduation of 30 student-athletes (15 footballers and 15 athletes from the sport programme).

April 2015

The Sports Dentistry Department at Aspetar developed the first aid dental kit.

May 2015

Aspire Academy student-athletes, Abdulraham Bilal, Yaqoob Al-Hussi, Jaber Hilaj & Mishal Sultan, received gold in the Diamond League Doha (relay 4x100m)

Page 19: Aspire Zone Foundation Business Review in Qatar. This commitment encourages greater participation across the country, and supports the development of human capital in line with Qatar

36 37| AZF Business Review AZF Business Review |

October 2015

Launch of Aspire Banks Football League

September 2015

Water sports shows set the background for Eid Al Adha Celebrations in Aspire Park. Joyous spirit in an entertaining and exciting atmosphere.

August 2015

Abubaker Hayder finished 1st in the International Permit meeting in Spain (World U20 ranking is 10).

October 2015

Aspire Academy with QAF and the Olympic Council of Asia (OCA) hosted the second Annual Youth Athletics Coaching Congress in Doha. More than 250 internationally recognized coaches and sport science specialists discussed the future development of the athletics industry.

Page 20: Aspire Zone Foundation Business Review in Qatar. This commitment encourages greater participation across the country, and supports the development of human capital in line with Qatar

38 39| AZF Business Review AZF Business Review |

December 2015

Aspetar participated in the 5th AFC Medical Conference in New Delhi, India, that started on November 28th and finished on December 2nd 2015.

November 2015

Launch of Aspire Embassies Futsal Tournament.

December 2015

PSG football team run its training camp in Aspire Zone.

LOW RES IMAGE

December 2015

“Life In Aspire” mobile application for smart phones launched.

Page 21: Aspire Zone Foundation Business Review in Qatar. This commitment encourages greater participation across the country, and supports the development of human capital in line with Qatar

40 41| AZF Business Review AZF Business Review |

Awards & Accreditations

Page 22: Aspire Zone Foundation Business Review in Qatar. This commitment encourages greater participation across the country, and supports the development of human capital in line with Qatar

42 43| AZF Business Review AZF Business Review |

May 2014

Aspetar recognised as an International Olympic Committee (IOC) Research Centre for Prevention of Injury and Protection of Athlete Health.

September 2014

Aspetar laboratory is accredited by the College of American Pathologists becoming the second laboratory in Qatar to obtain this important distinction.

February 2015

Following the outstanding medical services provided by Aspetar during the 24th Men’s Handball World Championship, IHF invited Aspetar to become the IHF Reference Centre for Athlete and Referee Health worldwide.

February 2015

Aspire Academy became an ‘Accredited Training Centre’ (ATC) as a member of the elite group, the International Association of Athletics Federations (IAAF).

December 2015

AZF IT Department achieved ISO/ IEC 20000-1:2011 and ISO/IEC 27001:2013 certification after successfully passing the audits of its Service Management and Information Security Management Systems.

Page 23: Aspire Zone Foundation Business Review in Qatar. This commitment encourages greater participation across the country, and supports the development of human capital in line with Qatar

44 45| AZF Business Review AZF Business Review |

September 2015

Aspire Logistics received renewal of The Quality Management Standards Audit (ISO 9001), The Environmental Management Standards Audit (ISO 14001), and The Occupational Health And Safety Standards Audit (OHSAS 18001).

December 2015

Aspetar was accredited at the Platinum level by ACI. Out of 97, Aspetar is one of the nine healthcare organizations that achieved Platinum status on their first survey. Aspetar has already started planning to obtain Diamond (highest) status in 3 years during the re-accreditation process.

Page 24: Aspire Zone Foundation Business Review in Qatar. This commitment encourages greater participation across the country, and supports the development of human capital in line with Qatar

46 47| AZF Business Review AZF Business Review |

EliteTraining Camps

Page 25: Aspire Zone Foundation Business Review in Qatar. This commitment encourages greater participation across the country, and supports the development of human capital in line with Qatar

48 49| AZF Business Review AZF Business Review |

Destination AZFAspire Zone Foundation is a centre of excellence that answers the needs of the professional athletes, as well as sporting clubs and federations from across the world. All come to experience the elite training camps hosted in Doha. World class services, recreational amenities, accommodation as well as sports medicine, research, and access to world standard facilities are provided. This makes the Aspire Zone experience memorable.

The range of elite athletic training camps hosted in Aspire include football, swimming, handball and rugby, to name just a few. So often, teams come back to Aspire ahead of their major competitions to benefit from the comprehensive services offered by AZF. All member organisations work as one for the benefit of athlete health and performance.

Focus: Altitude Training Camps The altitude training camps are supported by Aspetar’s altitude dormitory (48 beds facility). This one of a kind facility has gained international reputation in support of performance and research. Both teams and individuals benefit from this unique training experience.

In the past 19 months, the following participated in altitude training: squash world ranked players Mohamed El Shorbagy and Marwan El Shorbagy, Qatar Athletics - Middle Distance Group, French Rugby Team, South Africa Swimming Team, British Swimming Team, distance runner Bob Tahri, pentathlete Pavel Ilyashenko, French distance runner Mahiedine Mekhissi, middle distance runner Mukhtar Mohammed - British Athletics, and Olympic gold medal distance runner Mo Farah - British Athletics, and the Australian Swimming Team.

Page 26: Aspire Zone Foundation Business Review in Qatar. This commitment encourages greater participation across the country, and supports the development of human capital in line with Qatar

50 51| AZF Business Review AZF Business Review |

Focus: The Australian Swimming Team

The Australian Swimming Team partnered with Aspetar for a new Altitude Performance Program in the lead-up to the 2016 Rio Olympic Games. The team stayed in Aspetar’s altitude dormitory from May 1 to May 7, 2015 and trained in the Olympic pools at Hamad Aquatic Centre. Accessing Aspire Zone swimming facilities and other services, this partnership gave the team the chance to live high and train low. As part of the agreement, AZF was used as a training base ahead of the FINA World Championships in Kazan and the 2015 World Short Course Championships in Doha.

• “Our Performance staff have looked at a number of options in this area, benchmarking best practice in the area of altitude research and performance, and this partnership with Aspetar will only enhance what we already have in place with the AIS and the state institutes and academies,” said Swimming Australia CEO Mark Anderson in praise of the partnership with Aspetar.

“Geographically, it also makes good sense for us to have strong partnerships and good access to facilities in Doha, as a number of our teams will be competing in that part of the world over the next couple of years at World Championship events,” Anderson continued.

• Swimming Australia Head Coach Jacco Verhaeren commented on the team’s experience at Aspire Zone, saying: “The staging camp in Doha is a chance for our swimmers to familiarise themselves with the time zone and put the final touches on their World Championship preparations in a highly professional environment at the state-of-the-art Hamad Aquatic Centre.”

Page 27: Aspire Zone Foundation Business Review in Qatar. This commitment encourages greater participation across the country, and supports the development of human capital in line with Qatar

52 53| AZF Business Review AZF Business Review |

Home to ChampionsDesigned to allow athletes to compete at their full potential, the impressive list of teams that have made use of Aspire Zone’s facilities included:

# Date Team Sport

1 3 - 16 April 2014 Finnish Athletics Athletics

2 6 - 14 May 2014 Swimming Australia Swimming

3 24 May – 3 June 2014 South African Swimming Swimming

4 20 - 26 June 2014 French National Skiing Team Skiing

5 28 July – 5 August 2014 PSG Handball Handball

6 3 - 6 August 2014 USA Basketball U17 Basketball

7 8 - 17 September 2014 Swimming Australia Swimming

8 15 - 31 January 2015 Qatar Athletics Federation 1 Athletics

9 2 - 21 January 2015 British Swimming Swimming

10 4 - 10 January 2015 AFC Ajax Football

11 4 - 10 January 2015 KAS Eupen Football

12 5 - 15 January 2015 LASK Linz Football

13 6 - 16 January 2015 FC Schalke 04 Football

14 9 - 17 January 2015 FC Bayern Munich Football

15 11 - 21 January 2015 FC Zenit St Petersburg Football

16 20 - 29 January 2015 Red Bull Leipzig Football

17 20 – 25 January 2015 Everton FC Football

18 22 January -1 February 2015 Red Bull Salzburg Football

19 Jan-15 Kazakhstan Triathlon Triathlon

Date Team Sport

20 1 - 12 February 2015 Sidra Mt Kilimanjaro Team Climbing

21 1 - 28 February 2015 Qatar Athletics Federation 2 Athletics

22 1 – 21 February 2015 Bouabdellah Tahri Int. Athlete

23 3 - 9 February 2015 Porsche Motorsport Motorsport

24 1 – 4 March 2015 PSG Women’s Football Football

25 26 - 28 March 2015 Uplace-BMC Triathlon Triathlon

26 30 March – 15 April 2015 Mahiedine Mekhissi Int. Athlete

27 26 April – 30 April 2015 Australian Swim Team Swimming

28 27 April – 30 April 2015 Ayanleh Suliman Int. Athlete

29 1 - 16 June 2015 Mukhtar Mohemmed Int. Athlete

30 1 - 9 June 2015 South Africa Swimming 1 Int. Athlete

31 20 - 30 July 2015 Welsh Rugby Rugby

32 11 – 21 October 2015 Hungary Swimming Swimming

33 22 October – 2 November 2015 British Swimming Team 2 Swimming

34 21 - 30 November 2015 Climb for Cancer Climbing

35 24 - 30 November 2015 Nasser Al Atteya Int. Athlete

36 1 - 30 November 2015 Qatar Athletics Federation 3 Athletics

37 8 - 20 November 2015 South Africa Swimming 2 Swimming

38 1 – 18 December 2015 Qatar Athletics Federation 4 Athletics

Page 28: Aspire Zone Foundation Business Review in Qatar. This commitment encourages greater participation across the country, and supports the development of human capital in line with Qatar

54 55| AZF Business Review AZF Business Review |

Top ranking team in Division 1 of the Ligue Nationale de Handball, Paris Saint-Germain (PSG), returned for training at Aspire Zone for the third consecutive year, ahead of the 2015/2016 season. The team benefited from Aspire’s state-of-the-art facilities for intensive training, as well as staying at Aspire’s very own hotel, THE TORCH DOHA, and enjoyed its world-class hospitality services and facilities.

July 2015Aspetar hosted Welsh Rugby Union Team in preparation for the 2015 Rugby World Cup. The Welsh Rugby Team Camp included access to sports medicine experts and the altitude dormitories at Aspetar and the training facilities of the Aspire Zone.

“The facilities at Aspire and Aspetar have been some of the very best we have ever experienced. Not only have we been well looked after by our hosts, we have been able to use state-of-the-art facilities to push ourselves as much as possible.”U.K Wales Rugby Team captain Sam Warburton

Page 29: Aspire Zone Foundation Business Review in Qatar. This commitment encourages greater participation across the country, and supports the development of human capital in line with Qatar

56 57| AZF Business Review AZF Business Review |

Technology Driving

Performance

Page 30: Aspire Zone Foundation Business Review in Qatar. This commitment encourages greater participation across the country, and supports the development of human capital in line with Qatar

58 59| AZF Business Review AZF Business Review |

FocusFITPLAY: Aspire Sport Tech BenchmarkFITPLAY is a comprehensive sports injury management system that offers complete sports information of sport teams and athletes along with their electronic medical records. As much coordination needs to take place between the medical support team and coaches before the game and during training, the system has been designed exclusively for Qatar’s professional sports teams, sports clubs and federations to provide highly secured, athlete-focused injury/illness medical services information. The system is currently being used by Qatar National Football Teams since 01 Jan 2015.

An upgraded version to be rolled out in 2016 will include clinical module, rehab module, dashboards, offline version & integration with match and training session’s analysis systems.

The AZF revamped Website (www.aspirezone.qa) was launched in September 2015, with an Arabic version for the first time. The project was completed in one month, and is smart device friendly.

AZF Website Revamp

Page 31: Aspire Zone Foundation Business Review in Qatar. This commitment encourages greater participation across the country, and supports the development of human capital in line with Qatar

60 61| AZF Business Review AZF Business Review |

• NAMAT Website (& mobile applications for iOS): A community knowledge databank of healthy lifestyle and wellbeing information targeting the population of Qatar and GCC.

• Step into health Plus: sih+ promotes healthy lifestyle by creating public awareness about a higher quality of life based on healthy lifestyle best practices, guidelines and principles.

• AZF Wireless Consolidation: One single platform that facilitates wireless access to all employees around the Zone.

Aspire Zone Foundation (AZF) and Qatar Stars League (QSL) signed an agreement that enabled QSL to utilize AZF’s event management system, ‘Bridge’. The online platform ‘Bridge’ was designed and developed by Aspire Zone Foundation as an IP owned by the state of Qatar. It can be used for large scale sporting and non-sporting events.

Projects launched in 2014

Projects launched in 2015• AZF Private Cloud: A complete solution to accelerate the provision of IT services and related

hardware, spanning resource management, automation, and service catalogue across hybrid IT (physical, virtual, and cloud)

• SPRINT 2.0: AZF’s Intranet with new features that enhance collaboration and a built-in Project Information Tracking system (PITS)

• AZF Websites: A uniform responsive user experience, accessing the sites from any device, while providing a fully integrated publishing platform (CMS)

IT ProjectsA considerable amount of resources goes into the development and implementation of AZF’s IT projects, with the aim to create a world class experience.

The following provides a summary of AZF’s IT projects that were accomplished over the past year and a half.

Facts & Figures

CAPABILITIES

A wireless coverage capacity of more than

25000 wireless users and expanding

Wired network of more than 17000 network

access user points and growing

91% of AZF Employees satisfied with IT services

from March 2014 to March 2015RESULTS

Page 32: Aspire Zone Foundation Business Review in Qatar. This commitment encourages greater participation across the country, and supports the development of human capital in line with Qatar

62 63| AZF Business Review AZF Business Review |

Our People

Page 33: Aspire Zone Foundation Business Review in Qatar. This commitment encourages greater participation across the country, and supports the development of human capital in line with Qatar

64 65| AZF Business Review AZF Business Review |

Continuous ImprovementsAZF HR is taking strides and measures towards the improvement of its processes, practices and comprehensive people strategy. These include:

• Continuous improvements to the Performance Management Process & Best Practices to optimize the performance monitoring process, work reviews and feedback and Goal Management i.e. 360 feedback, calculations criteria and KPIs.

• The HR Policies Manual has been updated to recognise and address people’s needs. It is an investment that can pay in increased productivity and minimized litigation.

• An action plan for the organisational climate survey, enabling HR to identify areas for improvement. The survey aimed at understanding and enhancing the working experience at Aspire.

• A succession planning procedure to ensure that 100% of employees holding senior positions are eligible under the succession plan framework.

• The cauterization of the payroll function (successfully having President Office and Aspire Logistics under the same function: President Office HR).

• Successfully automating the recruitment process on i-recruitment.

Performance ManagementAZF’s KPI Performance Management Solution is an enterprise wide solution that will allow the associated organisation to create, view and report out the strategic objectives, KPI’s, projects and aggregated data. Thus, it will allow performance to be measured against the established parameters.

We are paying more attention to our own employees to better understand what makes them more satisfied and more engaged at work. Employee satisfaction means lower employee turn-over, increased loyalty and improved profitability.

Focus: 10th AnniversaryOn 29 April 2015, AZF celebrated its 10th anniversary at The Torch Ballroom, honouring about 70 veteran employees who occupied different positions since the establishment. Upon the occasion, AZF published a documentary interviewing some of the honoured staff members who witnessed the changes and transformations that happened in Aspire since its inception. The video was viewed by more than 30,000 people on social media.

Page 34: Aspire Zone Foundation Business Review in Qatar. This commitment encourages greater participation across the country, and supports the development of human capital in line with Qatar

66 67| AZF Business Review AZF Business Review |

On TrackAspire Academy

Page 35: Aspire Zone Foundation Business Review in Qatar. This commitment encourages greater participation across the country, and supports the development of human capital in line with Qatar

68 69| AZF Business Review AZF Business Review |

Focus

Qatar Wins AFC U-19 Championship in MyanmarA brilliant young team, comprised entirely of Aspire Academy champions, both graduates and student athletes, excelled in Qatar’s win of the 2014 AFC U19 World Championship title in Myanmar. Thanks to this success, the Qatari team also qualified for the U20 World Cup for the first time in 33 years. This achievement was the result of hard, professional, consistent work, which was orchestrated by many parties, one of which was Aspire Academy.

“I learned so much from the Academy coaches and teachers. They gave me the essential skills I would need to become a professional footballer.”

Ahmad Moein,Aspire Academy graduate who was named the AFC U-19 Championship MVP

Page 36: Aspire Zone Foundation Business Review in Qatar. This commitment encourages greater participation across the country, and supports the development of human capital in line with Qatar

70 71| AZF Business Review AZF Business Review |

Aspire graduate Akram Afif was awarded the 1st West Asia Football Federation (WAFF) Championships U/23 Top Scorer. Afif is currently playing for KAS Eupen in Belgium.

Aspire Contributing to Qatar’s FootballIn addition to the U19 team, Aspire Academy has been feeding Qatar Football National Teams with players in the different age groups.

These young Qatari talents have been demonstrating willpower in several occasions and excelling in many sporting events. The graphs below show Aspire players representation in Qatar Football National Teams from April 2014 to October 2015.

Page 37: Aspire Zone Foundation Business Review in Qatar. This commitment encourages greater participation across the country, and supports the development of human capital in line with Qatar

72 73| AZF Business Review AZF Business Review |

Event Team Aspire Representation Result

The 4 Nations

Tournament U-19 National Team 100% Aspire players

Champions of the tournament,

qualifying for the 2014 AFC-U19

Championships

The AFC U-19

Championship

2014

U-19 National Team 100% Aspire players

Champions and qualified for the

U-20 World Cup 2015 as Asia’s

Champions

The Gulf Cup

2014

Qatar’s Senior

National Football

Team

17% former Aspire players Champions

The 2014

AFC-U16

Championships

U-16 National Team 100% Aspire players 3rd in group stage

Athens Cup Aspire 2003 (U12

Feeders Team)100% Aspire players Champions

Al Kass U17

International CupAspire Qatar 100% Aspire players 8th place

Al Kass U17

International CupAspire International 100% Aspire players 7th place

GCC U17 CupQatar National Team

100% Aspire players 3rd place

Representation of Aspire players in Qatar Football National Teams (April 2014 - March 2015)

Results Achieved by Qatar Football National Teams with Percentage of Aspire Players’ Participation

Representation of Aspire players in Qatar Football National Teams (April 2015 - October 2015)

85

%

10

0%

10

0%

10

0%

90

%

29

%

U14 U16 U17 U19 U23 SENIOR

85

%

10

0%

10

0%

10

0%

67

%

24

%

U14 U16 U17 U19 U23 SENIOR

85

%

10

0%

10

0%

10

0%

90

%

29

%

U14 U16 U17 U19 U23 SENIOR

85

%

10

0%

10

0%

10

0%

67

%

24

%

U14 U16 U17 U19 U23 SENIOR

Hall of Fame

Graduate Abdulla Al Tamimi won the 21st GCC Open Squash Championship in Riyadh, Saudi Arabia, in April 2015. This is the first time in the tournament’s history that a non-Kuwaiti player has won the title.

Page 38: Aspire Zone Foundation Business Review in Qatar. This commitment encourages greater participation across the country, and supports the development of human capital in line with Qatar

74 75| AZF Business Review AZF Business Review |

Barshim was crowned the 2015 IAAF Diamond League High Jump Champion. A partnership agreement was signed with Mutaz and his coach Stanislaw Szczyrba, to serve as a role model for current student-athletes and represent the Academy internationally and in the Qatari society.

Page 39: Aspire Zone Foundation Business Review in Qatar. This commitment encourages greater participation across the country, and supports the development of human capital in line with Qatar

76 77| AZF Business Review AZF Business Review |

Ashraf El Seify, hammer throw became the first ever athlete to defend his age-group world title in Eugene USA, July 2014.

Abdulrahman Al-Naggar won bronze in singles, as well as bronze in senior team event with teammate Mohammed Abdulwahab in GCC Games in Saudi Arabia in October 2015. Al-Nagger and Abdulwahab were selected by the QTTA to play in the Senior World Championships in China, April 2015.

Page 40: Aspire Zone Foundation Business Review in Qatar. This commitment encourages greater participation across the country, and supports the development of human capital in line with Qatar

78 79| AZF Business Review AZF Business Review |

Aspire Contributing to Qatar’s Sports (other than football)• Athletics graduate Mutaz Barshim, who won the Asian Games gold medal and the gold medal at

the 2014 IAAF World Indoor Championships, Sopot, Poland

• Ahmed Bedir (athletics) broke the Qatar national senior record in the men’s javelin with a throw of 76.80m which isn’t far away from the Olympic standard of 81.00m

• Syed Azlan Amjad (squash) won the U19 division of the Spanish Junior Open

• Waleed Dalool (swimming) achieved 3 Qatar national records - 50m (senior), 100m (U17) and 200m (U17) Breast, two gold medals and one bronze at the GCC 25m short course championships

• Ali Turki Al-Owaida (fencing) claimed bronze at the Mediterranean Championship U15 category

• Ashraf Elseify (hammer throw) claimed silver (73:68m) in the Arab Championship in Bahrain

• Mutaz Barshim (high jump) got the gold medal (2:19m) in the Arab Championship in Bahrain, and his brother Moamer Barsham received the bronze in this same category (2:13m)

• Abduljaleel Al Mannai received the bronze medal (110m hurdles) in the Arab Youth Championship, Tunisia, to qualify for the World Youth Athletic Championships

• Abdulrahman Khusaif got the bronze medal (hammer throw) in the Arab Youth Championship, Tunisia

• Saad Al Mannai got the bronze medal (decathlon) in the Arab Youth Championship, Tunisia

• Mutaz Barshim (high Jump) finished 4th in the IAAF World Championships in China, and Ashraf Elseify (hammer throw) finished 9th

• Abuduljaleel Al-Mannai finished 6th in Heat -110 Hurdles in the IAAF World Youth Championship, Colombia

• Ahmed El Seify received gold (hammer throw) in the GCC Games in KSA in October 2015

• Azlan Amjad and Umair Zaman finished 3rd and 4th, respectively, in the U19 category in the Italian Junior Open (squash)

• Abdullah Al-Tamimi finished second in the PSA Nash Cup in London, Ontario (squash)

• Graduate student Umair Zaman won the U19 category in the Hungarian Junior Open

• Mohammed Abdulwahab collected his first ITTF Junior Circuit Boys’ Singles title in the 2015 Jordan Junior & Cadet Table Tennis Open in August 2015; he also won silver in the team

• Mohammed Abdulwahab won Gold in the singles of the Arab Cup, Jordan, in August 2015; Abdulaziz Al-Abdalla and Nawaf Al Malki won Bronze in the doubles

• Last August, 8 Academy players won 4 medals including Gold in the GCC Championship (table tennis) in the U.A.E. Following strong performances, Mohamed Abdulwahab and Adbulrahman Al-Naggar were selected by QTTA to represent the senior national team at the Asian Championships

• Faisal Mir Rizwan won silver in the won silver in Kuwait

• Swimmer Waleed Rafiq Dalool is Qatar’s new rising star. He won silver in the 50m breast finals (junior division) in the Asian Championship in Thailand, last October; thus, setting a new Qatar National record. As well, he competed in both the senior and junior age groups, in GCC Championship, Doha, winning 5 medals, including Gold in 50m Breast Stroke (junior). In the GCC Games in Saudi Arabia, Dalool won silver in the 50m breaststroke (senior)

Mohammed Abdulhussein won the Angby International Table Tennis Cup (Boys U-15) which consisted of 46 players.

Page 41: Aspire Zone Foundation Business Review in Qatar. This commitment encourages greater participation across the country, and supports the development of human capital in line with Qatar

80 81| AZF Business Review AZF Business Review |

Talent ID & Development

Aspire Academy runs a number of projects and endeavors to assist in sporting talents’ scouting, identification and development. These include:

• Organising and hosting the 1st International Talent ID Conference, welcoming 230 delegates over 2 days. A supplement of the British Journal of Sports Medicine will be commissioned to publish all major papers of the conference, to include a consensus statement on Talent ID

• Placing Bronze Talent ID Screening equipment in all major Qatari schools, with follow-up training provided to all sports teachers for testing of year 4 and 5 boys to help signpost recruitment into MSSD program

• Testing in 100% of Independent Schools with support from the Supreme Education Council. 3,145 students in Grade 6 across Qatar have been tested in TID Bronze phase (50.4% Qatari), which represents an increase of 260 boys in comparison to 2013-2014

Page 42: Aspire Zone Foundation Business Review in Qatar. This commitment encourages greater participation across the country, and supports the development of human capital in line with Qatar

82 83| AZF Business Review AZF Business Review |

Tri-Series In the 2014-15 season, 35 visiting clubs, academy and national teams participated in the Tri-Series football competition, providing valuable experience to all generations of the football programme. Visiting teams included Chelsea, Galatasaray and Paris St-Germain as well as the national teams of Croatia, New Zealand and Chile. Each Aspire generation recorded a Tri-Series tournament victory against quality opposition. The following table is about the notable Tri-Series 2014-15 season performances:

Aspire Team – victories Opponents

Aspire Academy U18 (1997) JEF United U18

Atalanta BC U18

Aspire Academy U17 (1998) Espérance de Tunis U17

Malmo FF U17

Aspire Academy U 16 (1999) Celtic FC U16

Corinthians Paulista U16

Aspire Academy U15 (2000) Chelsea FC U15

Tokyo Verdy U15

Aspire Academy U14 (2001) Feyenoord U14

Buriram United U14

Aspire Academy U13 (2002) Red Bull Salzburg U13

Aalborg BK U13

Feeder Group U12 (2003) Northern Ireland U12

NAC Breda U12

Feeder Group U11 (2004) (x2)

PEC Zwolle U11

Omonia Nicosia U11

Galatasaray U11

Newcastle United Jets U11

Feeder Group U10 (2005) (x2)

PEC Zwolle U10

Omonia Nicosia U10

Galatasaray U10

Newcastle United Jets U10

The fourth edition of the Tri-Series tournament featured first time participants such as the German club Eintracht Frankfurt and Argentine club Estudiantes De La Plata. The 2015-2016 season included U-15, U-16, and U-17 teams.

Page 43: Aspire Zone Foundation Business Review in Qatar. This commitment encourages greater participation across the country, and supports the development of human capital in line with Qatar

84 85| AZF Business Review AZF Business Review |

GCC

Arab

Asian

2

3

5 7

1

GCC

Arab

Asian

FENCING

2

52

2

1

1

GCC

Arab

Asian

World

ATHLETICS 2013-14 2014-15

4

3

3

3

2 2 1 1

1

3 1

2 3 4

GCC

Arab

Asian

(ITTF)World

TABLE TENNIS 2013-14 2014-15

SQUASH

GCC

Arab

118

2 1

1

3 4 1

2

134

11

1

4

5

42

2

1

5

1

2

4

3

2

SWIMMING

Arab

SHOOTING

GCC

GOLF

TOTAL

1 2 1

11

9 23 30 34

2013-14 2014-15

Overview of student-athletes’ achievements in different sports competitions, representing qatar

Facts & Figures

Mutaz Barshim, Aspire athletics graduate, received the gold medal in high jump in the 17th Asian Games, South Korea, registering a new Asian record. Also, 8 Aspire athletes participated (athletics: 3, squash: 2, table tennis: 3).

(i.e. 29 of 86) achieve (or close to) World Junior/ Youth standards (Athletics 11, Squash 4, Table Tennis 8 and Federation sports 6).

and graduate players were in the European football clubs during the 2014-15 season: 7 in Eupen, Belgium, and 12 on placements in Spain, Scotland and Austria. They collectively made 86 appearances for those clubs.

with elite potential (16 in U23 and 18 at U19 level) are gaining experience in professional European teams. During the 2015-2016 season they played in Belgium, Austria and Spain to immerse them in a competitive environment as part of a planned approach to transition our best talents to the senior national team.

played in the 2014-15 Qatar Stars League (QSL) season, and collectively appeared 649 times in regular games.

met the qualifying criteria for World Junior Athletics Championships in Eugene USA, July 2014.

5 Aspire athletes

17th

Asian Games

34%of the student-athletes

19 student-athletes

34 current and graduate players

47 Aspire Academy graduates

Page 44: Aspire Zone Foundation Business Review in Qatar. This commitment encourages greater participation across the country, and supports the development of human capital in line with Qatar

86 87| AZF Business Review AZF Business Review |

Graduates30 student athletes graduated from Aspire Academy in 2014-2015 academic year. The graph below represents number of student-athletes compared to number of graduates since the 2007 – 08 academic year.

Recruitment of student-athletesIn the 2014–15 academic year, Aspire achieved 89% recruitment of all student-athlete nominees (KPI target – 80%). In the current academic year, the Academy recruited 88% of the scholarship nominees that were identified through football scouting and sports science talent identification processes.

% Recruitment of Student- Athletes in Academy

19

7

23

2007 - 2008 2008 - 2009

Number of current student-athletes

2009 - 2010 2010 - 2011 2011 - 2012 2013 - 20142012 - 2013 2014 - 2015

27

20

2

28

19

2

41

19

8

33

18

6

33

19

4

29

21

1

30

21

9

Number of graduates

Number of Student - Athletes and Graduates Per Year

Multi Skill Development

The MSSD program focuses on recruiting identified Qatari and GCC young talents for the 2014-2015 season in order to develop their skills.

505 boys registered in MSSD in 2014/2015.

The Girls’ Program has also reached new heights in the 2013-2014 season, having successfully transferred 36 girls into federations or other national squads

and programs (i.e. shooting, athletics and football). The graph below tracks number of girls’ developed over the past 3 seasons.

Number of girls transferred to federations

89

%

68

%

79

%

79

%

10

0%

89

%

10

0%

83

%

89

%

10

0%

80

%

88

%

2012-2013 2013-2014 2014-2015 2015-2016

Football Sports Overall2011- 2012 2013- 20142012 - 2013

19

13

36

Page 45: Aspire Zone Foundation Business Review in Qatar. This commitment encourages greater participation across the country, and supports the development of human capital in line with Qatar

88 89| AZF Business Review AZF Business Review |

The Illuminated LeaderWith the right mix between sport and education, Aspire Academy aims to make champions in life and sports. Tailored learning for the student-athletes is presented with the introduction of CAT4 standardized test. The process helps understand individual cognitive abilities for all G7- 11 students. Having a learning profile for each student-athlete also enables coaches to understand how each of their boys processes information, and so help them in their sport development. Aspire Academy pulls weight towards the enhancement of its curriculum and overall learning experience. Such efforts include:

• Progression towards the Council of International Schools (CIS) accreditation: Following a preliminary visit and audit by CIS officials, Aspire Academy has received (CIS) Membership which is an important milestone in the accreditation journey.

• Introduction of external benchmarking exam (ISA) in Math and English for Grades 7, 8, 9 & 10 and PISA international standardized exam, coordinated by SEC, for all boys aged 15 to benchmark Qatar’s performance in Science, Math and Reading against other countries.

• Collaboration with the Supreme Education Council in terms of the school’s curriculum and ‘Aspire for Education Conference’. The conference was held at Aspire Academy on 9-10 March 2015, and addressed the topic ‘Academic Support – Collaboration for Success’. More than 200 delegates from different Arab countries discussed how to improve the quality of academic support services and enhance awareness among schools, families and society.

• Enhanced wireless coverage in Aspire Academy for students and teachers, as the students need access to the e-learning applications while on the move.

• An upgrade to Aspire Academy Learning Centre with smartboards. The smartboards are equipped with brighter images, higher resolution, multi touch capability, cleaner sound quality, proper audio facility and document camera facility integration. The upgrade will help improve teaching, training and communications skills and student’s overall experience & performance.

Aspire Academy signed an agreement with the Supreme Education Council (SEC) to further strengthen the working partnership with the SEC and increase opportunities to identify, support and develop all eligible students who are talented in sports.

Page 46: Aspire Zone Foundation Business Review in Qatar. This commitment encourages greater participation across the country, and supports the development of human capital in line with Qatar

90 91| AZF Business Review AZF Business Review |

Collaboration for Effective Outcomes Aspire Academy consistently worked to enhance its offerings and opportunities. In so doing, Aspire Academy formed joint ventures with various sporting institutions and other organisations to add value to the sporting community. For example, in February 2015, Aspire Academy alongside the Japan Sports Council, Singapore Sports Institute and Hong Kong Sports Institute established the Association for Sports Institutes in Asia (ASIA) at ‘The Athlete Development Pathway’ Conference held in Tokyo, Japan. The association has been formed to encourage the sharing of expertise and good practice in sports science and in coaching, particularly in the development of elite youth athletes.

Other endeavors included:

• Aspire Academy commenced three-year research with NASA, FC Barcelona, Texas A&M and Karolinska Institute related to the Qatar National Research Fund Award project to investigate injury treatment and prevention for youth and professional footballers. Five clubs from Europe and USA (footballers i.e. Seattle Sounders, Philadelphia Union, Chicago Fire, Fiorentina and Rayo Vallecano) have joined the testing program.

• Aspire Academy hosted a group of the ‘Aspire in the World Fellows’ network for a two-day ‘Fellows Gathering’ to discuss relevant topics, do practical sessions, while cooperating to help the world of football on a performance and science level. Aspire Academy started the initiative at the Global Summit on Football Performance & Science in Paris in 2014.

• Aspire Academy established agreement with Qatar Athletics Federation (QAF) as the National Development Centre for Youth Athletics. The Federation coaches and their athletes will now use Aspire as a training base and will gradually be integrated into our programmes, competitions and international training camps. Leading up to the 2019 IAAF World Championships in Doha, we now have the opportunity to build a strong team with the chance to be successful at this event and beyond.

• Aspire Academy developed agreement with Qatar Fencing Federation, as a joint plan for identifying and developing young fencers. This agreement aims to promote fencing for the youth in general while identifying and supporting talented fencers.

• Qatar Airways, FC Barcelona and Aspire Academy hosted a friendly match at Miniestadi, Barcelona, between Qatar Airways & Aspire Academy–Football Dreams Africa team and FC Barcelona’s Infantil A Team. The friendly match brought the best out of both teams with victory ultimately coming to Qatar Airways & Aspire Academy – Football Dreams Africa team. This is the first time that Qatar Airways has partnered with Aspire Academy on such a project.

Page 47: Aspire Zone Foundation Business Review in Qatar. This commitment encourages greater participation across the country, and supports the development of human capital in line with Qatar

92 93| AZF Business Review AZF Business Review |

Relationship with QFA/ Clubs• Developed a unified activity and competition calendar for the seasons 2014-15 and 2015-16

• Organised the technical aspects of all development programmes, training and competition related to the U/23, U/19, U/17, U/15, U/13 national teams

• Collaborated in the organisation of competitions, e.g. 3rd edition of Al Kass tournament

• Hosted first ever LFP La Liga Aspire Challenge featuring two U/15 local (Aspire) teams and 10 Spanish clubs, fulfilling an MoU signed with La Liga at 2013 Doha GOALS to cooperate closely in exchanging know-how in youth development

• Offered coaching of the clubs technical staff based on the Aspire methodologies, and included them in the professional development presentation series delivered by different visiting clubs and international experts in football

Page 48: Aspire Zone Foundation Business Review in Qatar. This commitment encourages greater participation across the country, and supports the development of human capital in line with Qatar

94 95| AZF Business Review AZF Business Review |

The 7th Annual Graduation Ceremony 2014 witnessed 29 student-athletes graduate. The ceremony featured delivering a high quality event and audio-visual production with significant positive local media coverage.

Page 49: Aspire Zone Foundation Business Review in Qatar. This commitment encourages greater participation across the country, and supports the development of human capital in line with Qatar

96 97| AZF Business Review AZF Business Review |

The 8th Annual Graduation Ceremony in June 2015 marked the graduation of 30 student-athletes (15 footballers and 15 from the sport programme). This brought the overall number of graduates to 244 following their six years of sports development and high school certificate attainment.

Page 50: Aspire Zone Foundation Business Review in Qatar. This commitment encourages greater participation across the country, and supports the development of human capital in line with Qatar

98 99| AZF Business Review AZF Business Review |

Future PlansIn February 2015, construction started for the Football Performance Centre. Once completed, the centre will centralise performance and science facilities and methodology for the development of elite Qatari football players in Aspire Academy, Qatar Stars League and Qatar National Team Systems. This world leading facility combines cutting-edge technology with worldwide expertise enabling Qatar to operate at the forefront of training methodologies and sports science in football.

Page 51: Aspire Zone Foundation Business Review in Qatar. This commitment encourages greater participation across the country, and supports the development of human capital in line with Qatar

100 101| AZF Business Review AZF Business Review |

In The GameAspetar

Aspetar was the Official Medical partner of Qatar Exxon Mobile Open 2015

Page 52: Aspire Zone Foundation Business Review in Qatar. This commitment encourages greater participation across the country, and supports the development of human capital in line with Qatar

102 103| AZF Business Review AZF Business Review |

Focus: IHF AccreditationAspetar provided medical coverage to athletes during the 24th Men’s World Handball Championship. The championship was held in Doha from the 15th of January to the 1st of February 2015. The medical services were provided through the National Sports Medicine Programme (NSMP) and reached three different venues. The World Handball Federation designated Aspetar as “IHF Reference Centre for Athlete and Referee Health” based on their experience with Aspetar medical services. This recognition makes Aspetar the first sports medicine hospital in the world to be recognised by the IHF. This event was used as preparation of Aspetar medical teams for the Qatar World Cup 2022

New Sports Medicine Concepts in Handball ConferenceAspetar hosted the ‘New Sports Medicine Concepts in Handball’ Conference on the 23rd and 24th of January at the Ladies Club in Aspire. A special issue of its Sports Medicine Journal that highlighted ‘Sports Medicine in Handball’ further demonstrated Aspetar’s leadership in treating handball injuries.

Extending Hands Over the last year, the Aspetar National Sports Medicine Programme with over 270 clinical staff members that include doctors, physiotherapists and nurses have provided medical services coverage for major sporting events in Qatar.

Page 53: Aspire Zone Foundation Business Review in Qatar. This commitment encourages greater participation across the country, and supports the development of human capital in line with Qatar

104 105| AZF Business Review AZF Business Review |

HandballIHF Super Globe

SwimmingFINA Swimming World Cup

EquestrianGlobal Champions Tour

Basketball3 x 3 All Star

TennisQatar ExxonMobil Open

Golf - Commercial BankQatar Masters

TennisQatar Total Open

National Sports Day

Gymnastics - 7th FIG ARTWorld Challenge Cup

BasketballEmir Cup

AthleticsDiamond League

FootballEmir Cup

Rugby -Asian 5 Nations Division2 Rugby Tournament

AIBA World BoxingChampionships

IPC World AthleticsChampionships

Major sporting Events – 20,000 Hours

Last season over 350,000 hours of clinical service delivery was provided at the clubs and federations of Qatar. The work continues to support athletes across Qatar. Five new clinics opened in the summer of 2015 in Umm Salal, Al Kharaitiyat, Mesaimeer, Al Markhiyah, and Muaither. Aspetar will soon take delivery of new clinics at Al Wakra, Al Khor, and the Qatar Woman’s Sport Committee.

April 2014Ivory Coast national football team stars Didier Drogba and Yaya Touré visit Aspetar for medical treatment.

The Aspetar Medical Imaging Department commissioned its new GE 3 Tesla MRI unit on 13 April 2014. The addition of a second MRI allowed Aspetar to meet increased demand for this very important imaging service.

Page 54: Aspire Zone Foundation Business Review in Qatar. This commitment encourages greater participation across the country, and supports the development of human capital in line with Qatar

106 107| AZF Business Review AZF Business Review |

ResearchAspetar has been designated as an official IOC Research Centre for Prevention of Injury and Protection of Athlete Health. All research centres are encouraged to do research that supports the international athlete, focusing on injury prevention strategies, as well as efforts and advancements made in protection of the athlete health thus positively affecting the athlete performance.

Initial work by Aspetar includes research in athlete screening with the intent of moving Aspetar’s Injury and Illness Prevention Programme research and initiatives to Qatar’s clubs and federations through working with the Aspetar National Sports Medicine Programme (NSMP).

Educational & Research Highlights in Aspetar for the Year 2014 – 2015From April 2014 to December 2015, Aspetar has hosted:

• 2 Fellow Orthopaedic Surgeons

• 30 Residents from Hamad Medical Corporation

• 4 Sports Medicine Fellows

• 6 Medical Student Interns

• 47 Medical Student Interns from Weill Cornell Medical College Qatar

• 34 Nursing Students

• 4 Post Graduate Researchers

• 14 Radiography Students

• 14 Physiotherapy Interns

• 1 Kinesiology Intern

• 6 Dietetic Interns

Examples of Peer Review Articles:Racinais S, Alonso JM, Coutts AJ, Flouris AD, Girard O, González-Alonso J, Hausswirth C, Jay O, Lee JK, Mitchell N, Nassis GP, Nybo L, Pluim BM, Roelands B, Sawka MN, Wingo J, Périard JD. (2015) Consensus recommendations on training and competing in the heat. Co-published by: Scand J Med Sci Sports. 25(Suppl 1):6-19. / Sports Med. 45(7):925-38. / Brit J Sports Med. 49(18): 1164-73.

Périard JD, Racinais S. (2015) Self-paced exercise in hot and cool conditions is associated with the maintenance of %VO2 peak within a narrow range. J Appl Physiol. 118(10):1258-65.

2011

36

76

88

112119

0

20

40

60

80

100

120

140

2012 2013 2014 2015

Year to year comparison for research articles publication

Page 55: Aspire Zone Foundation Business Review in Qatar. This commitment encourages greater participation across the country, and supports the development of human capital in line with Qatar

108 109| AZF Business Review AZF Business Review |

The newly added North & West buildings of Aspetar were totally covered by a highly available, reliable and secure digital communications network. The network is capable of providing uninterrupted services for all AZF IT applications that include, but not limited to, internet, voice, multimedia multicast applications and other in-house multimedia and hospital specific applications.

Page 56: Aspire Zone Foundation Business Review in Qatar. This commitment encourages greater participation across the country, and supports the development of human capital in line with Qatar

110 111| AZF Business Review AZF Business Review |

Expansions: North and West

North ExpansionAZF opened the North Expansion of Aspetar on the 31st of May 2015. This expansion allows for an even wider range of services at the hospital’s world-class facilities. The North Building was built as a dedicated care facility for the registered athletes of Qatar, international athletes seeking care and other resident or regional recreational athletes. Services in the building include eight outpatient clinics on the ground floor with the latest general X-ray technology and laboratory facilities in support. Athlete screening is located on the building’s first floor. Athlete screening includes extensive cardiac screening, musculoskeletal screening, dental screening, laboratory work ups, etc. with the goal of ensuring athlete health and safety during training or competition.

The Aspetar Sports Sciences Department is located on the second floor and is comprised of four services. Nutrition services focus on Aspetar inpatients and to guide athletes and teams in preparation and during competitions as well as for Qatar clubs and federations. Sports psychology services are provided for the injured athlete, post-surgery and at club level with the aim of improving performance. Physiology services and podiatry services are also available. The podiatry services use the latest gait measurement technology and orthotic manufacturing equipment (shoe orthotic inserts).

The National Sports Medicine Programme (NSMP) administration is located on the third floor. The NSMP provides support to Aspetar staff who work in the over thirty distinct clinical locations (in Qatar’s clubs and federations) and at Qatar sports venues for the many sports events that occur in Qatar each year.

Page 57: Aspire Zone Foundation Business Review in Qatar. This commitment encourages greater participation across the country, and supports the development of human capital in line with Qatar

112 113| AZF Business Review AZF Business Review |

West BuildingSpace in the West Building basement is identified for the Sports Surgery Training Centre and is being readied for occupation by this regionally important education service. The planned opening for phase one is the first quarter of 2016. There are potentially 30,000 beneficiaries (surgeons) of the training centre from the Middle East, North Africa and Asia. This training centre will provide world class instruction, with the surrounding GCC countries having significant interest in sending surgeons for training once operations commence.

The new West Building will house on the ground and first floor respectively, female and male rehabilitation for the non-athlete. The second floor is home for the Aspetar research and medical education departments. The third floor of the West Building has clinics now providing Exercise is Medicine services upon referral from the Aspetar outpatient department. The West building is also home for administration functions that include Finance, Human Resources, Marketing, Medical Informatics, Facilities and Support Services, Procurement, Biomedical Engineering and Quality Management.

Page 58: Aspire Zone Foundation Business Review in Qatar. This commitment encourages greater participation across the country, and supports the development of human capital in line with Qatar

114 115| AZF Business Review AZF Business Review |

Aspetar: Nourishing a Culture of SafetyAs part of its ongoing endeavors to maintain the highest standards of patients’ safety, Aspetar held the ‘Culture of Safety’ survey, sponsored by the Agency for Healthcare Research and Quality (AHRQ). The Aspetar patient safety grade is 96.7% compared to 97.5% for comparable AHRQ international hospitals based on bed size. The safety culture survey result is very good but Aspetar in its endeavour to be a leader in sports medicine continues to seek opportunities to become even safer. This includes improving communication systems and encouraging reporting to improve overall patient and staff safety.

In addition, remarkable footprints of Aspetar in the field of patients’ safety include the following three parameters:

1. Surgical Site Infection Rate with a world leading result of zero (0) percent for the year (April 2014 – March 2015)

2. The World Health Organization (WHO) Surgical Checklist

The WHO Surgical Checklist has been implemented for all surgical cases in Aspetar. The checklist ensures each surgery is safely done. This checklist includes:

• Using the right antibiotics at the appropriate time.

• Marking the surgical site so that the right side and site are operating correctly.

• Ensuring that the right instruments are in place for the procedure.

• Ensuring the surgical team communicates effectively throughout the process.

This supports improvement in our culture of safety and aligns well with the Aspetar risk management strategy.

3. Patient Falls Assessment

A patient falls assessment determines the likelihood of a patient falling due to injury or medical condition during their stay at Aspetar. We have implemented tools to ensure that Aspetar staff and our patients and their families understand all risks for falls. We want every patient to be safe during their visit and when they return to home.

4. Medication Reconciliation

Medication reconciliation ensures that all medications are understood by both patient and caregiver by ensuring there is an up-to-date list of medications upon arrival in the hospital either as an outpatient or an inpatient. Reconciliation also occurs at discharge from the hospital. The objective is for the patient and their care provider to always know all medications that are in use to ensure the safety of the patient. The pharmacy and our physician and nursing staff along with patients and their families all make this key safety process a success.

Page 59: Aspire Zone Foundation Business Review in Qatar. This commitment encourages greater participation across the country, and supports the development of human capital in line with Qatar

116 117| AZF Business Review AZF Business Review |

Aspetar signed a service agreement with Qatar Football Association. The agreement covers the provision of medical treatment and services to the Qatar Amateur League (QAL) participating teams.

Aspetar and Sidra signed a Memorandum of Understanding (MoU) on March 24, 2015. The MoU encompasses collaboration in the provision of healthcare services for treating pediatric sports related injuries.

Collaboration for Effective Outcomes

Page 60: Aspire Zone Foundation Business Review in Qatar. This commitment encourages greater participation across the country, and supports the development of human capital in line with Qatar

118 119| AZF Business Review AZF Business Review |

Aspetar partnered for the fourth year with Leaders in Performance on providing medical expertise for the Sports Performance Summit in London. A highlight of the conference was the presentation by the Head of the Aspetar Injury and Illness Prevention Program, Prof Roald Bahr, on the topic of “Performance and Health: The demise of the fittest- are we destroying our most talented athletes?”

Page 61: Aspire Zone Foundation Business Review in Qatar. This commitment encourages greater participation across the country, and supports the development of human capital in line with Qatar

120 121| AZF Business Review AZF Business Review |

Aspetar partnered with the International Olympic Committee (IOC) on 20 and 21 October 2014 on a sports cardiology workshop titled ‘Preventing Sudden Cardiac Death in Elite Athletes.’

Aspetar announced a three year collaboration platform with the ‘le Tech network’ in medical research and clinical practices for the treatment of muscle and tendon injuries. Aspetar will work closely with FC Barcelona to advance the science and medical practices related to muscle and tendon injuries.

Page 62: Aspire Zone Foundation Business Review in Qatar. This commitment encourages greater participation across the country, and supports the development of human capital in line with Qatar

122 123| AZF Business Review AZF Business Review |

Excellence in Football Research Award at the Leading European Sports Science Congress in Sweden

Aspetar presents its First Excellence in Football Research Award in June 2015 at the Leading European Sports Science Congress in Sweden.

Orofacial Trauma in Boxing Conference Aspetar provided its medical service for the 2015 World Boxing Championship in Doha in October 2015. A conference was held on October 15th that highlighted sports dentistry in boxing and the Aspetar first aid dental kit.

By signing a three year agreement, Aspetar became the Official Medical Partner of Paris Saint-Germain (PSG) until the end of the 2016-2017 football season. Under the new partnership, Aspetar will provide its expertise to PSG medical staff with regards to medical examinations and a thorough athlete health assessment for all PSG players, which will be ‘Certified by ASPETAR’, based on the highest international standards implemented by the hospital.

The Health of the Paralympic Athlete SymposiumAspetar hosted the Health of the Paralympic Athlete symposium with a focus on the future of para-athlete medical services in October 2015.

LOW RES IMAGE

LOW RES IMAGE

Page 63: Aspire Zone Foundation Business Review in Qatar. This commitment encourages greater participation across the country, and supports the development of human capital in line with Qatar

124 125| AZF Business Review AZF Business Review |

Facts & Figures

1 April 2014 to 31 December 2015 Athletes Non Athletes Total

Outpatient Department 16,564 34,567 51,131

International Athletes - Outpatient Department 1,422

Athlete Screening 6,176

Surgeries 459 800 1,259

International Athletes – Surgeries 77

Inpatient Discharges 1,351

Rehabilitation – Male 28,684 40,090 68,774

Rehabilitation – Female 2,131 15,447 17,578

Rehabilitation – Fitness 13,536 4,418 17,954

Rehabilitation – Hydrotherapy 3,014 7,934 10,948

Sports Dentistry 7,672 704 8,376

Referrals from Supreme Council of Health 20,137

Medical Imaging 10,520 21,122 31,642

Laboratory Services (Tests) 218,340

Pharmacy OPD Prescription 6,900 11,335 18,235

Page 64: Aspire Zone Foundation Business Review in Qatar. This commitment encourages greater participation across the country, and supports the development of human capital in line with Qatar

126 127| AZF Business Review AZF Business Review |

Aspire in ActionAspire Logistics

Page 65: Aspire Zone Foundation Business Review in Qatar. This commitment encourages greater participation across the country, and supports the development of human capital in line with Qatar

128 129| AZF Business Review AZF Business Review |

Focus

Aspire Torch Staircase Run, Featuring Towerrunning World Championships 2015For the fourth time in a row, AZF renewed its fantastic opportunity to race up the staircase of the iconic hotel, THE TORCH DOHA, in the ‘Aspire Torch Staircase Run, featuring Towerruning World Championships 2015’. The race is the only official one of its kind in the Middle East. Since it’s an international event, the setup and operation had to meet AZF standards as well as the international ones. For example, Aspire Logistics provided A/V services during the event. The sound system covered the location from the wind towers to a back door next to the VIP ramp access of the TORCH. The service was delivered successfully without any delay in any of the zones. To keep the crowds engaged with what is happening, video feeds from multiple floors were pulled through the network and displayed on different giant screens. We provided a live streaming of the race to make it one click away for anyone around the globe; a feature highly appreciated by the many international participants.

Sebastian WursterPresident, Towerrunning World Association

Page 66: Aspire Zone Foundation Business Review in Qatar. This commitment encourages greater participation across the country, and supports the development of human capital in line with Qatar

130 131| AZF Business Review AZF Business Review |

Aspire: One-stop ShopOver the last years, event management in Aspire has gone from strong to stronger in its ability to provide logistical support to events held in Aspire Zone. Following the Asian Games in 2006, Event Logistics has been able to provide the majority of its event services utilizing the legacy equipment from these games. Event Logistics is very proud to confirm that this equipment, purchased ten years ago, is still being hired out for events and still providing satisfaction to its clients.

Aspire has been always catering to the needs of event organisers, hosting local, regional and international sporting events. To facilitate the happenings, Aspire offers a full package of services, such as events and venues management, media electronic services, security and hospitality, not to mention its on-hand sports medicine team. Examples follow.

FINA World (Swimming) Short Course Championships 2014 were hosted in Hamad Aquatic Centre, Aspire Zone, from the 3rd to the 7th of December 2014. Those championships were supported by Aspetar and the NSMP through the delivery of medical care to the many athletes participating in the games.

Aspire Logistics provided 2,600 packs of water, snacks and coffee breaks during The TORCH Staircase Run that was held on March 27-28, 2015. 4,000 packs were delivered to the participants.

“Doha’s Aspire Zone and the Torch Hotel were a magnificent venue for the inaugural global championships of towerrunning. We are extremely grateful for the efforts and resources of Aspire Zone Foundation and the Torch Doha invested into the realization of these championships.”

Sebastian WursterPresidentTowerrunning World Association

The media electronics services that were available during THE TORCH Staircase Run, included:

• Sound system• Video feeds from multiple floors on

different giant screens to see the runners• Live streaming system, a click away to

watch the event• Timing system

Page 67: Aspire Zone Foundation Business Review in Qatar. This commitment encourages greater participation across the country, and supports the development of human capital in line with Qatar

132 133| AZF Business Review AZF Business Review |

Fencing Grand PrixAspire has been hosting the Fencing Grand Prix annually since 2009. With the setup, testing team, and the technical support during the competition, we provided the following:

• Live results on a giant screen

• Live broadcast feeds

• Sound systems

Facts & Figures

Events283,079 Number of participants & spectators in Aspire events from April 2014 until December 2015.

229 Days of action, hosting sports events, be it local, regional or international

Aspire Logistics has fascinating facilities that hosted international sport events and tournaments, such as:

Date Events No. of Participants/ Coaches

Spectators no.

25 - 27 Mar 20158th FIG. Artistic Gymnastics World Cup

300 5,000 in total

5 - 7 December 2014 Fencing Grand-Prix Championship

200 300 in total

Page 68: Aspire Zone Foundation Business Review in Qatar. This commitment encourages greater participation across the country, and supports the development of human capital in line with Qatar

134 135| AZF Business Review AZF Business Review |

21 Nov 2014The 27th IAU 100 KM World Championship

Participants no: 400 IAU AthletesSpectators no: 1,500+

27- 28 March 2015Aspire Torch Staircase Run 2015 - Featuring Towerrunning World Championships 2015

Participants no: 400 ITW athletes/ 150 local athletesSpectators no: 750 +

31 Oct 201450KM World Trophy Final

Participants no.: 400 IAU AthletesSpectators no.: 3,000+

Page 69: Aspire Zone Foundation Business Review in Qatar. This commitment encourages greater participation across the country, and supports the development of human capital in line with Qatar

136 137| AZF Business Review AZF Business Review |

Aspire Jam/Junior Jam500 spectators in total

National Sport Day50,000+ spectators

Aspire Qatar Strongest Man2,000+ spectators

Hospitality

The Hospitality Department issued 70 temporary external catering permits between April 2014 and March 2015, while ensuring that the food and beverages prepared and served within AZF premises were safe and met the Food Safety Standards. This process also included conducting spot inspections during the events of the external caterers.

Beach Volleyball Tournament 500+ spectators

Page 70: Aspire Zone Foundation Business Review in Qatar. This commitment encourages greater participation across the country, and supports the development of human capital in line with Qatar

138 139| AZF Business Review AZF Business Review |

Catering During Events

The Hospitality Department in Aspire Logistics has been present in many events, servicing the public and participants with nutritious meals. Some of these events include:

Date Event Meal Packs Delivery

July 2 - 16, 2014Ramadan Sports Festival 2014

3,580

October and November 2014

50k and 100k races

Water Delivery/Buffet- 200 packs Meal pack-550 pax

No. of packs: 1,000 participants

February 10, 2015Qatar National Sport Day

Water Delivery/Meal Pack/Buffet

Coffee Breaks

No. of packs: 5,000 participants

January 2015Aspire Aquathon Series Event

380 packs /selling point

Coffee Break-380

No. of packs: 450 participants

Miscellaneous• Aspire Park trees and palms increased from 806 to 934.• Trees, all around Aspire Zone, increased from 1,666 to 1,818.• Overall, the Park turf area size increased by 5.48%.• Indoor plants increased from 913 to 1,873 (by 105%) further to offices expansions.

Safety and VehiclesAspire Logistics registered 26,736 incident free man-hours while carrying out high rise cleaning service for all venues, utilizing a qualified and internationally certified Rope Access Ailing Technicians.

Number of vehicles & club cars

Future Plans:The future plans aim to improve the event experience in Aspire. In the course, we will ensure the health and safety of our staff and contractors through the use of PPE (Protective and Preventative Equipment) by conducting regular and planned inspections. ‘Cost Optimisation’ is a critical measure also in the inclusion of event materials, resources and manpower costs. Our role is to ensure all costs whether direct or indirect, chargeable or FOC are captured, approved and processed for future events and operations.

123 Club cars

178 Vehicles

Food Safety & Hygiene CommitteeAspire Logistics led the Food Safety & Hygiene Committee in collaboration with The Supreme Council of Health during the 24th Men’s Handball World Championship. More than 60 inspection visits for players’ hotels and their teams ensured food safety compliances. Food sampling ensured the health and wellbeing of the 1,120 guests of the event.

Page 71: Aspire Zone Foundation Business Review in Qatar. This commitment encourages greater participation across the country, and supports the development of human capital in line with Qatar

140 141| AZF Business Review AZF Business Review |

Community Engagement

Page 72: Aspire Zone Foundation Business Review in Qatar. This commitment encourages greater participation across the country, and supports the development of human capital in line with Qatar

142 143| AZF Business Review AZF Business Review |

The initiatives that Aspire Zone leads towards the achievement of Qatar National Vision 2030 are many. Mainly focused on the human development pillar, Aspire Zone holds physical activity events and activities, sets guidelines and runs programs to encourage the public to adopt healthy lifestyle patterns.

Focus

National Sport Day 2015 Aspire Zone united with the local community on February 11, 2015 to mark and celebrate the 4th edition of the National Sport Day with a wide range of sporting events. The day is a unique sporting festival that is observed on the second Tuesday of every February following an Emiri Decree, and an opportunity for the whole community to celebrate sports.

Page 73: Aspire Zone Foundation Business Review in Qatar. This commitment encourages greater participation across the country, and supports the development of human capital in line with Qatar

144 145| AZF Business Review AZF Business Review |

The celebrations saw the prominent participation of HE Minister of Youth and Sports, Mr. Salah bin Ghanem bin Nasser Al Ali; French Ambassador to Qatar, Eric Chevallier. The persona launched AZF’s new ‘Family Cycling’ initiative.

As well, HE Minister of Energy and Industry Affairs, Dr. Mohammed bin Saleh Al-Sada, honored the NSD celebrations at Aspire Zone with his presence.

Physical Activity GuidelinesOn the sidelines of the National Sport Day festivities in Aspire, the Qatar National Symposium on Physical Activity Guidelines was hosted to support physical activity and highlight the physical activity guidelines created by Aspetar. The symposium acted as a kick off for the Health Through Exercise national program.

Page 74: Aspire Zone Foundation Business Review in Qatar. This commitment encourages greater participation across the country, and supports the development of human capital in line with Qatar

146 147| AZF Business Review AZF Business Review |

Aspire Ramadan Festival: Continuing Growing Success

July 2015

AZF celebrated Qatari traditions during Ramadan for 20 days in a dedicated area, called ‘Freej Aspire’. The activities were inaugurated by HE Dr. Hamad Bin Abdulaziz Al-Kuwari, previous Minister of Culture, Arts and Heritage. The opening was in the presence of Mr. Hilal Al Kuwari, AZF President, and a number of AZF personnel.

Total no of Freej visitors: 40,000+

Page 75: Aspire Zone Foundation Business Review in Qatar. This commitment encourages greater participation across the country, and supports the development of human capital in line with Qatar

148 149| AZF Business Review AZF Business Review |

Exercise is MedicineThe festivities were doubled as Aspetar was recognised as a regional reference centre for ‘Exercise is Medicine’ through its leading Healthy Lifestyle Programme (HLP). This recognition was received from “Exercise is Medicine”, a non-profit initiative launched by the American College of Sports Medicine (ACSM) and the American Medical Association (AMA). The initiative calls for physical activity and exercise to be standard parts of disease prevention and medical treatment. Exercise is Medicine® Qatar (EIM-Q) is a global initiative that is managed in Qatar by Aspetar and is considered one of the key components in supporting the goals and objectives of the National Health Strategy and vision of Aspetar.

Over the last period, EIM achieved the following:

• Number of EIM clinics in March 2015: 2 clinics per week and the kick off date of the clinics was the 23rd of March 2015

• Forty six (46) healthcare professionals trained during three (3) Exercise is Medicine training courses in Qatar from April 1, 2014 to March 31, 2015.

“Aspetar is obviously one of the leading healthcare systems in the region and is a leader and a role model and so is the perfect partner for us to be able to benefit both from its expertise and influence within the region”.

Dr. Adrian HutberVice President of Exercise is Medicine at the American College of Sports Medicine (ACSM)

Life in Aspire Mobile ApplicationAZF considers rapport and two-way communication with society a part of its social responsibility. It has a special importance knowing the feedback, impressions, requirements, and recommendations of the different society segments.

2015, witnessed a huge progress in AZF electronic and social media. Efforts were crowned in the end of the year by launching Life in Aspire mobile application.

The purpose of this application is to direct the users through AZF owned venues and connect them to the various Aspire service offerings. The mobile application will also mobilise the use of Aspire venues and consumption of services tagged with offers. With this initiative, Aspire Logistics will be able to identify avenues to reach the end user and build relationships. It will also gain better opportunities for promoting the Aspire brand through mobile technology.

Page 76: Aspire Zone Foundation Business Review in Qatar. This commitment encourages greater participation across the country, and supports the development of human capital in line with Qatar

150 151| AZF Business Review AZF Business Review |

More Healthy Lifestyle Programmes The EIM is only one initiative of HLP, as the program runs other initiatives and programmes year round to raise awareness of how to maintain a healthy lifestyle; all in line with Qatar National Vision 2030 and AZF mission.

For example, the Aspetar Healthy Lifestyle Programme supports its annual ‘Fasting for Health’ campaign. The overarching aim of the multifaceted programme is to communicate with as many people as possible, both locally and regionally, to raise awareness of the importance of good health during the Holy Month of Ramadan.

In addition, HLP launched a website called ‘namat’ (namat.qa) that aims to spread the culture of health in the Arab community. The website provides expert information on various topics related to healthy lifestyle and healthy behaviours for the prevention of non-communicable diseases resulting from physical inactivity. The ‘namat’ website won the Gulf Excellence Award for Media as the best health website platform in the GCC. The announcement was made on February 5, 2015. Namat is the umbrella that covers other initiatives, including step into health (sih), a programme that helped the national community increase their physical activity on a daily basis, by supporting members of the programme to maintain a daily routine of walking 10,000 steps through recreational activity.

step into health under the spotlight (up until March 2015) • Total no. of members: 45,398

• Pedometer users: 27,947

• Pedometers issued by nationality: 53% Qatari and 47% Non-Qatari

• Active pedometer users: 49.9%

• Smartphone users: 14,416.

• Active smartphone users: 37.3 %

Furthermore, step into health Plus (sih+) was launched in 2014. It caters to various age groups and focuses on Arabic content. sih+ promotes healthy lifestyle best practices, guidelines and principles.

‘Walk the Mall’ campaign for step into health kicked off in June 2015 in the following malls: Villaggio, Dar Al Salam Mall, Landmark and Al Khor Mall. The campaign was another step by HLP to move the community towards better health through walking 10,000 steps and more a day.

Page 77: Aspire Zone Foundation Business Review in Qatar. This commitment encourages greater participation across the country, and supports the development of human capital in line with Qatar

152 153| AZF Business Review AZF Business Review |

The Hospitality Department in Aspire Logistics has been supporting all the health and wellness programmes organised internally (by Aspetar and Aspire Active or Aspire Logistics events) or externally (such as Al-Kass TV and BEIN SPORT TV). Some of the initiatives are listed below:

step into health Collaboration: ‘Future Mothers, Healthy Cookers Cooking Class’

The Healthy Cooking show at Al Kass TV

Education through cooking classes for Aspire Academy students

Healthy recipes at Aspire Website/ YOUTUBE

Diabetes Awareness Camp (In partnership with Qatar Diabetes Association)Aspire Park

3,000+ attendees

June 201514th Meeting of the “International Society of Behavioural Nutrition and Physical Activity”Aspetar researchers showcased Qatar’s experience in physical activity in Scotland.

Page 78: Aspire Zone Foundation Business Review in Qatar. This commitment encourages greater participation across the country, and supports the development of human capital in line with Qatar

154 155| AZF Business Review AZF Business Review |

Below is a list of community health events that Aspire Logistics organised and set up last year.

Date Event Participants no. Visitors no.

5 - 26 Apr 2014 Aspire Kayaking 98 Participants Public

7 Mar - 18 Apr 2014Aspire Open League (Basketball - Volleyball - Football)

45-50/ session 75+/ per session

3 Apr 2014 Night Race 400 500

23 May 2014 Aspire Jam- Juniors 40 1,000

4 Jun 2014 Inside Out Run 350 250

6 - 20 Jul 2014Aspire Ramadan Sports Festival 2014

940 1,500+

2 Jul - 31 Aug 2014 Splash & Dash 2014 100/ session -

Race 1: 25 Oct 2014 Race 2: 8 Nov 2014 Race 3: 17Jan 2015 Race 4: 24 Apr 2015

Aspire Aquathon Series 2014/2015

1,500 in total 1,000 in total

18 Oct 2014 Aspire Urban Adventure 100 150+

31 Oct 2014 50KM World Trophy Final 350 (Including IAU Athletes)

3,000+

1 Nov 2014 – 28 Mar 2015

Kids Arts in the Park 75- 100/ per session Public and parents

21 Nov 2014The 27th IAU 100 Km World Championship

400 IAU Athletes 1,500+

5 Dec 2014 Kids Run the Park 60 100

18 -19 Dec 2014 Qatar’s Strongest Man 2014 22 2,500+

Launched in December 2014

Cycling in Aspire 25-30/ per day

75-100 in weekends-

Race 1: 17 Jan 2015

Race 2: 24 Apr 2015Aspire Aquathon Series 2015 800 in total 1,200 in total

13 Feb 2015 Learn 2 Ride (Cycling program) 40 Per session -

Race 1: 14 Feb 2015

Race 2: 25 Apr 2015

Race 3: 22 Nov 2015

Race 4: 28 Nov 2015

GMC Triseries 2015 1,500 1,000 in total

11 Feb 2015 National Sport Day 50,000 50,000

27 – 28 Mar 2015Aspire Torch Staircase Run 2015 - Featuring Towerrunning World Championships 2015

400 International Athletes / 150 Athletes (Doha College and Al Khor Community)

750+

14 Mar 2015 Aspire Jam 48 1,500+

Aspire ActiveIn light of the Qatar National Vision 2030 that calls for the development of a healthy and competitive human capital, ASPIRE ACTIVE is an initiative from Aspire Academy that focuses on preventative adult and teen fitness and health related exercise programming.

The graphs below show Aspire Active involvement in the community through campaigns:

Aspire Active Educating Sessions on Healthy Lifestyle

2011

627

1,397

2,662 2,582119

0

500

1,000

1,500

2,000

2,500

3,000

2012 2013 2014

Membership:

• Class occupancy was 90% of capacity for all classes, which is in line with targeted levels.

• Attendance at classes (Jan. – Sep. 2015) was 233,593 participants.

Aspire Active Class Attendees

2007 2008 2009 2010 2011 2012 2013 2014

52,170

129,394

225,087230,949

256,713279,390

304,229

333,634

Page 79: Aspire Zone Foundation Business Review in Qatar. This commitment encourages greater participation across the country, and supports the development of human capital in line with Qatar

156 157| AZF Business Review AZF Business Review |

Facts & Figures• Annual attendance to classes, as well as health and wellness

education, increased in 2014 to a total of 18,259 people which represents a 49% increase in comparison with 2013 (9,383) due to increase in partnerships activities such as ‘step into health’, ‘Qatar Active Schools’, ‘We are Healthy Kids’ (with Supreme Council of Health) and the National Cancer Programme.

• Year-to-date (Jan. - Sep. 2015) attendance to health and wellness education, increased to a total of 7,705 participants.

Aspire Active continues to deliver or partner in a vibrant portfolio of community activities including:

• Cancer Awareness Campaigns in conjunction with Qatar Cancer Society

• Qatar Foundation Camp in conjunction with Aspire Academy School

• Filmed clip featuring Aspire Active ‘Exercise Myths’, nutrition segment ‘Your Health Programming’ and Aspire Active Aquatics for Al Kass ‘Women & Sport’ programme

• Ongoing collaboration with Aspetar for ‘step into health’ 2015 activities, as well as contributions to their ‘Exercise is Medicine’ programme

• Aspire Active collaborated with the Supreme Council of Health Programme, ‘We are Healthy Kids’, across independent schools

• ‘Qatar Active School Programme’ in coordination with Aspetar and the Supreme Education Council

• ‘Week of Sport Appreciation’ promoting sportsmanship, fair play and active lifestyle – Qatar Academy special visit

• Variety of additional events and challenges organised for Aspire Active members such as: Ramadan and summer camps, and aquatic challenges

Page 80: Aspire Zone Foundation Business Review in Qatar. This commitment encourages greater participation across the country, and supports the development of human capital in line with Qatar

158 159| AZF Business Review AZF Business Review |

Environmental Sustainability

Page 81: Aspire Zone Foundation Business Review in Qatar. This commitment encourages greater participation across the country, and supports the development of human capital in line with Qatar

160 161| AZF Business Review AZF Business Review |

Initiatives

Go-GreenIn line with the State of Qatar Sustainability Vision, the Cleaning Section in Aspire Logistics launched a GO GREEN Initiative. The initiative aims to reduce public and environmental exposure to toxins through improved knowledge, efforts, technology and regulation of chemicals. All will certainly assist Aspire Zone Foundation become a sustainable leader. The initiative is made out of six parts, and these are:

• Hazardous materials and toxic substances evaluation and regulation

• Paper waste recycling

• Introduction of green chemicals, eco-friendly equipment and consumables which were successfully implemented in February 2015

• Assorted waste recycling which will lead towards the vision of zero waste management

• Monitoring consumption of water used in cleaning in order to achieve conservation target. The activity started this year for roof, façade and outdoor cleaning services

• Introduction of automatic/robotic roof and façade cleaning system in order to reduce the risk involved with high rise cleaning and to conserve water (using a minimal as compared to the existing manual cleaning)

Aspire Zone Foundation staff saved around 9300 trees from April 2014 to December 2015, through recycled paper. The recycling process in Aspire started with a slow pace of 10-12 tons/month in 2011 and gradually increased to reach today an average of 50 tons/month, and it is expected to have the volume of the recycled paper doubled in 2016.

Compaction and Storage SystemAZF successfully installed and commissioned the first underground waste compaction and storage system in Qatar. Between April 2014 and March 2015, a total of 1,977.72 tons of general waste were successfully managed and stored in the underground compaction system to maintain Aspire Zone public image, while eliminating odors from generated waste. Being the only internationally certified client in the region, the cleaning and waste management services at Aspire Zone Foundation are delivered on BICSc guidelines/standard (British Institute of Cleaning Science).

Facts and FiguresAspire Zone registered 15,024 incident free man-hours while carrying out high rise cleaning service for all venues roof and façade cleaning, utilizing qualified and internationally certified Rope Access Ailing Technicians.

April - 14

14.47

14.91

15.09

May - 14

June - 14

July - 14

August - 14

September - 14

October - 14

November - 14

December - 14

January - 14

February - 14

March - 14

72.99

49.93

14.71

14.91

14.96

14.34

48.33

43.91

51.43

Aspire Zone Paper Waste Collection Summary (2014-15)

Total - 369.98 tons

Page 82: Aspire Zone Foundation Business Review in Qatar. This commitment encourages greater participation across the country, and supports the development of human capital in line with Qatar

162 163| AZF Business Review AZF Business Review |

Publications

Page 83: Aspire Zone Foundation Business Review in Qatar. This commitment encourages greater participation across the country, and supports the development of human capital in line with Qatar

164 165| AZF Business Review AZF Business Review |

HeadwayThe HEADWAY is AZF’s Periodical on Sports, Performance & Events. The periodical focuses on promoting Qatar sporting milestones and AZF achievements, and it is published in English and Arabic.

• Issue 001 was a special edition on different topics.

• Issue 002 was Ramadan themed.

Ramadan AlbumBecause Ramadan 2015 witnessed very special moments of different community members enjoying social, religious and social traditional activities, AZF presented to the public a special album documenting these special moments and memories.

Aspetar Sports Medicine JournalSeven Aspetar Sports Medicine Journals were published in the past year (April 2014 – March 2015). A targeted topic issue titled “Sports Medicine in Handball” was published by Aspetar as a lead-up to the 24th Men’s Handball Championship hosted in Doha. In addition, other issues were:

• Groin Pain in the Athlete, highlighting the important work of the Aspetar Sports Groin Pain Centre of Excellence.

• July issue focused on 4 main topics: overtraining syndrome, the role of the sports medicine physician, ACI for cartilage repair and clinical neurodynamics in rehabilitation.

• October targeted the subject of Sports Medicine in Tennis.

• December focused on the science of injury prevention training in football, shoulder injuries in swimming, acromioclavicular joint separation and surgical intervention, and injury prevention and management in sports rehabilitation.

• January targeted the topic of ‘Post-Exercise Recovery’.

• The final issue focused on the sports science of cold water immersion, monitoring of the immature athlete, surgical practice related to subscapular tendon and management of back pain by sports rehabilitation.

Electronic versions of the journal can be found at the website www.aspetar.com/journal.

The National Physical Activity Guidelines-Aspetar:

Are a practical guidelines reference with the intention to be an immediate and easy source of information for practitioners, physicians, educators and individuals who wish to prescribe or engage in regular physical activity.

Page 84: Aspire Zone Foundation Business Review in Qatar. This commitment encourages greater participation across the country, and supports the development of human capital in line with Qatar

166 | AZF Business Review

A world conference to advance science, education and clinical practice

Freej Aspire

Ramadan Sports Festival

8 new mini football pitches

1st Int. Conference of Association of High Performance Sports Institutes in Asia) in Tokyo

2nd Aspire Academy Sport Science Conference

Forecast 2016

Page 85: Aspire Zone Foundation Business Review in Qatar. This commitment encourages greater participation across the country, and supports the development of human capital in line with Qatar