Asra Abbasi Graphic & Industrial Design

(201)-410-4744

GrandPaw’s mini p’nut butter cookies

Date: 7/2014

Title: GrandPaw’s Mini P’nut Butter Cookies

Client: think!dog Delca Corp.

Region: National

Target Audience: Dogs and Dog Owner’s

Vehicle: Package Design

Role: Some Photography and Package design.

Concept: I wanted to really pronounce our ingredients and where they come from. The experience of opening this box is a surprise as well when you lift the burlap flap on the back to find peanuts hidden underneath.

Diesel Island’s Denim 247

Date: 10/25/2013

Title: Diesel Island Denim 247 Jeans

Client: Diesel Apparel

Region: Unites States and Europe

Target Audience: Ages 18-26

Vehicle: Magazine Ad

Role: Photography (Black and White film, self processed) and Design

Concept: For this project my initiative was to capture the rebellious nature of the clothing company Diesel. I had gone out and shot my model in an urban scene, and tried to a attain a jarred mood in my photography; which was then further enhanced in through the double vision I manipulated using photoshop.

Ecological Awareness Line

Date 10/13- 11/13

Title: Ecological Awareness Campaign Main Image

Client: Theoretical Self Made Campaign to Raise Awareness

Region: Global

Target Audience: Ages 18-64

Vehicle: Interactive Ads located in various places such as magazine ads, Bus ads etc [Main Campaign is Web based]

Role: Digital Photography, Hand Drawn Type, Campaign creator

Concept: The premise of this campaign is to raise awareness in how every life form affects one another. I had wanted to create a main website that’s homepage’s background is black with a white outline of the periodic table of elements, with in it I wanted the elements to be almost transparent images of a subject such as Bee concept you will see on next page, representing the elements. This images are the main focus of my campaign, and the QR code will lead to a video/motion of the type growing out of the environment tha will invite the viewer to read further into the subject matters. Other ads in this campaign represent other elements and their QR code will lead you to an informative video regarding the subject matter of the ad.

Ecological Awareness Line (continued...)Date 11/11/13

Title: Ecological Awareness Campaign on Humans and Bees

Client: Ecological Awareness Campaign

Region: Global

Target Audience: Ages 18-64

Vehicle: Various methods such as magazine ads, bus ads [Main Campaign is Web based]

Role: Photography and Design

Concept: This particular “element” is meant to heighten awareness on how wireless signals impact bees by cutting off or interfering with communication.

Cage the Elephant

Date: 12/2011

Title: Cage The Elephant Band Poster/Votive

Client: Cage the Elephant

Region: Los Angeles, CA

Target Audience: Ages 16-24, Alternative Rock

Vehicle: Print Poster

Role: Photography, hand drawn illustration, and type

Concept: My intention going into this project was to choose a band that I was passionate about and to create a print poster for the them. I chose Cage the Elephant because they have a fun punk-like vibe, and the challenge for me was trying to maintain an edgy look while also tapping in to a childish, feel much like their music.

Paranormal Activity Movie Poster

Date 11/08/11

Title: Paranormal Activity Movie Poster

Client: Paramount Pictures

Region: United States

Target Audience: Ages 16-24

Vehicle: Movie Poster

Role: Photography (self processed black and white film)

Concept: For this project I had wanted to explore doing a movie poster, personally I love horror films such as Paranormal Activity. I have also always wanted to try to create a shot that is ghost like and this project had given me room to explore it all, while being able to challenge my self with the integration of type and my photography in a method that flows together.

Liquitex Brochure Date 10/13-11/13

Title: Liquitex Brochure

Client: Liquitex

Region: United States

Target Audience: Student and Professional Artists

Vehicle: Brochure

Role: Photography, design, and theoretical custom type

Concept: I wanted to explore creating brochure, and the company I had chosen was Liquitex. Reason being because I am passionate about their products and wanted to exemplify their diversity as a company by representing the materials in a fashion that made you feel like you are actually holding on to them. I had also wanted to create and maintain a flow in my brochure so that it is not like each panel is its own separate piece but rather an integrated brochure that has a flow going through every panel.

Liquitex Brochure

Tako Sago Ginga Shizuku “Divine Droplets”Date 11/10/13

Title: Tako Sago Ginga Shizuku “Divine Droplets” Sake

Client: Theoretical Sake Brand

Region: United States/Japan

Target Audience: Ages 21-64

Vehicle: Package Design/Identity system/Magazine ad

Role: Package design (tassel, box, bottle, information booklet, Logo) Identity System, Photography and ad layout.

Concept: In this project I had wanted to create an inventive design that highlights the art of presentation, in Japanese culture the beauty of a gift is also in its wrapping. I also wanted to create a package design that represents a contemporary Japanese lantern which is illuminated form with in (underneath the bottle). Each and every aspect of this design is hand done and carefully crafted.

Tako Sago Ginga Shizuku “Divine Droplets” (continued)

Incase: Instinct Headphones Date 10/2013

Title: Incase’s Instinct Headphones Ad

Client: Incase

Region: United States

Target Audience: Ages 16-24

Vehicle: Magazine Ad

Role: Hand crafted illustration, and design

Concept: I love the process that I had used to create this project, along with the potential projects that are to come from this -like the motion that that I have started planning a story board for. The pattern I chose was there to symbolize the explosion of music and sound.

To create this piece I had cut sheet metal into triangles (as seen on right) and layered them over paper to spray paint patterns and the design. Then I went into photoshop and added the headphones and my type into the ad. The main saying for my theoretical ad is

“Listen to your Instinct...”

Onitsuka Tiger Brand Custom Typography

Date 11/2/11

Title: Onitsuka Tiger Shoes Custom Typography

Client: Onitsuka Tiger

Region: United States/Japan

Target Audience: Ages 16-30

Vehicle: Brochure

Role: Custom Water Color Typography

Concept: This was a freelance project for Onitsuka Tiger Brand Shoes, I had used water color and ink to create a free flowing movement in my custom type that represents Japanese watercolor art.

Rip Curl 2012 Girl’s Tour Date: 2/2/12

Title: Rip Curl Girl’s Tour Surf Contest Poster

Client: Rip Curl

Region: United States and Padang Padang Bali

Target Audience: Ages 16-32

Vehicle: Specialty Event Poster (20’h x 32’w)

Role: Photography, Custom Typography, Hand drawn Illustration, and Design

Concept: For this project I wanted to try a different approach to a Surfing poster; because I based this competition in Bali Indonesia I wanted to tap into their ancient culture and text, while also using symbolism (The girl fighting the monster wave.) For this project the most challenging aspect was narrowing down my ideas, there were so many possibilities that I felt could work, but this one was in my opinion best fit .

Rip Curl 2012 Girl’s Tour (Continued)