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LO 4.1 Explain the nature of groups and

group behaviour within organisationsIdentify and describe the nature of groups at KFC

(informal, formal, etc.)

A group is collection of people who work together to attain a

common obecti!e. "roup beha!ior is how a team or group

beha!es with each member of the team within the team. "roup

inside an organi#ation can be classi$ed as two types% Formal and

Informal "roups.

Formal "roups% &hese groups are supported by organi#ations

to support the organisation in di'erent kinds of work. &hemain formal groups are% epartments &eams *nits i!isions

In formal groups the sta' tends to take ownership of

responsibility and starts performing well in order to set an

e+ample in front of his peers.

 &hese are groups not created within the organi#ation andthey do not ser!e any organi#ational purpose. &he informal

groups include% Friendship "roups Interest "roups upport "roups

 &he informal groups gi!e some sort of recreation time to

employees to reu!enate themsel!es after work. &he peer

interaction at can also help in resol!ing con-icts.

 &he managerial sta' at the College would be more in!ol!ed

in the mission, goals and obecti!es of the College. &hey ha!e a

broader perspecti!e about the policies and procedures being

adopted and go!ern the o!erall operations of the college. &he

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intellectual sta' on the other hand primarily focuses on the

teaching aids and modules to be implemented (olino / &urnley,

0112).

At KFC%

Identify group beha!ior (positi!e or negati!e) at KFC

(identity, loyalty, commitment, etc.)

• ocial identity theory is best described as a theory that

predicts certain intergroup beha!iours on the basis of

percei!ed group status di'erences, the percei!ed legitimacy

and stability of those status di'erences, and the percei!ed

ability to mo!e from one group to another. A key assumptionin social identity theory is that indi!iduals are intrinsically

moti!ated to achie!e positi!e distincti!eness. &hat is,

indi!iduals 3stri!e for a positi!e selfconcept4. elfesteem is

predicted to relate to ingroup bias in two ways. Firstly,

successful intergroup discrimination ele!ates selfesteem.

econdly, depressed or threatened selfesteem promotes

intergroup discrimination

•5e started seeing that loyalty to a group highlights theimportance of ethical principles, so it brings people6s

attention to the fact that beha!ing ethically is the right

course of action. 5hile ostensibly a positi!e trait, we are

much more apt these days to hear about loyalty in the

conte+t of problems7loyalty to a country or religion leading

to fanatical acts of chau!inism or !iolence, loyalty to family

or friends leading to nepotism and cronyism in go!ernment,

or loyalty to coworkers or a company leading to co!erups of 

$nancial chicanery or unethical dealings. &hat dichotomypresents a di8cult challenge for senior managers. &hat can

make people so loyal that when they see something wrong

they don9t bring it up, or where they are crossing ethical

boundaries for the good of their own group.

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• In organi#ational beha!ior and industrial and organi#ational

psychology, organi#ational commitment is the indi!idual9s

psychological attachment to the organi#ation. &he basis

behind many of these studies was to $nd ways to impro!e

how workers feel about their obs so that these workerswould become more committed to their organi#ations.

:rgani#ational commitment can be contrasted with other

workrelated attitudes, such as ob satisfaction, de$ned as

an employee9s feelings about their ob, and organi#ational

identi$cation, de$ned as the degree to which an employee

e+periences a 9sense of oneness9 with their organi#ation.

;ecommendations for KFC

Increasing !ariety of products

 &his is one of the key issues, which most of the customers

around the world face in KFC. Apart from this, the company needs

to include more local tastes and items in the menu. &his would

help the company in competiti!e ad!antage for local markets as

well.

*sing best

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(Anon., 01>?) .In formal group, employees work together in the

same department and try to help each other at work%

;estaurant operations @ta8ng employees

@anagement sta' 

;estaurant management @ chain stores

 &he success of KFC Bietnam today is to build and de!elop a global

brand, e+cellent product

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the ob with urgency, commitment perfectly with consensus from

idea to action.

@ Commitment% ;ecogni#ing merits

5e attract and retain talents and power transmission work,stri!ing by recogni#ing respectfully. &he oy is to be congratulated

achie!ements of indi!idual collecti!e and we are always happy

to perform the recogni#ing.

KFC ensure promoted to the elite person who ha!e done a long

time in KFC, sense of responsibility, creati!ity, harmonious

relationship with employees..

Create outstanding results from the belief, commitment,

loyaltyJAt KFC Bietnam, all the work always begins with the

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 &here are many potential distractions, obstacles and other

determinants that can lead to failure, but also ha!e many factors

that may promote the de!elopment of e'ecti!e teamwork in

organi#ation.

#ommunication

Communication is mandatory among the team members of groups ha!ing a clear and open communication. &eammembers ha!e to feel free to ask anything, share information,and gi!e their suggestions in the organi#ation. Academiccommentators such as arah Eolland, Ke!in "aston and Lorge"ome# ha!e suggested that consistently e'ecti!ecommunication is supported by the pre!alence of 

organi#ational protocols which determine particular methodsand mediums of communication in speci$c circumstances suchas emails, onetoone meetings, group talks, etc

At KFC, teamwork is the main model, so communication withthe membership in the group is e+tremely important. KFCregularly organi#es e+tracurricular acti!ities periodically foremployees such as ack to asic, &erry Fo+ ;un, KGeague, etc.

 &hrough outings and meetings, people will be morecomfortable and happy. KFC has a large sta' and they workdi'erent days. o the leader always hold weekly sta' meetings.oreo!er, e!eryone e+changed phone numbers, emailtogether to enoy con!ersation and communication. KFC createan en!ironment for employee in other department can meeteach other for many purpose. It not only make employee canopen their relationships but also make company like otherfamily of each employee where they can trust each other andget closer with company. &hey planned to discuss the actionplan for each ob obecti!e. &hey discuss frankly all issues. Ho

matter what is not discussed with the motto alwaysappreciated the !alue of a positi!e argument to make !aluabledecisions. &he cohesi!e help members always stronglyrecommended, ask for help, including those re

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  Leadership

Geadership is an ideal leader dri!es the team

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recogni#ing. Mmployees will ha!e the spirit working and moree+cited work. ince then, the group work will be done

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taste of each product, lighten up smiles fun on the face ofe!ery customer, should foster pride for e!ery member to li!eand work in the Bietnamese family KFCN (kfc!ietnam)

In summary, data from sur!ey and secondary data from KFCwebsite showed that KFC care about team work by create an

en!ironment that promotes the team spirit. &hat not only makes a

better work place for employee to performance but also build a

commitment between company and employee.

4.&' Evaluate the impact of technologyon team.

 &echnology is growing strongly. &he ad!ent of hightech

de!ices such as martphone, ipad, macbook, etc as well as the

popular of Internet has completely changed the world. &echnology

is changing our li!es on all sides% entertainment, health care,

education and obs. &echnological de!ices ha!e a !ery important

role in a company, organi#ation, or group. It has a role as an

information repository of company or organi#ation, it helps peopleto set up and manage and operation of company or organi#ation

the better one. Information sent from on high to lower le!els is

faster, simply send email or a message on the page of the

company or organi#ation, e!ery employee or member of the

organi#ation can read.

I am working in product de!elopment group of KFC. &he

de!elopment of old and new products of the restaurant is !ery

important. It creates the di'erence between KFC with other fastfood brand. &he team members use modern technology tools to

support the work, such as% laptop, i=ad, smart phone, and the

internet. 5e look for the information and design of fast food

products already on the market from which to design their

products so that there is di'erence with the products a!ailable.

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Mach person in the group is full of technology tools to support the

work of one of the most e8cient, so that we split the ob into

se!eral small parts, each person in the group responsible for the

part of the ob. &hat makes the work be completed faster.

ometimes we ha!e to work late, but still ha!e to go home, so weuse the software supports communication o!er the Internet, such

as kype to meet each other o!er the Internet and discuss the

necessary work. :r we can take the laptop to a co'ee shop has

wi$ to complete its work early on a weekend.

ut sometimes the hightech e