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8/2/2019 Assignment 1 Andaz
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Neema Shrestha
Sushant Tuladhar
Master in Innovation and Management in Tourism
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Hyatt Hotels Corporation
Headquartered in Chicago, Illinois, USA
Manage, franchise, own and develop hotels
and resorts
Founded by Jay Pritzker in 1957 with HyattHouse motel in Los Angeles International
Airport
Became a public company in 1962
Hyatt International was formed in 1968
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Hyatt Hotels Corporation
Hyatt Corporation and Hyatt InternationalCorporation were taken private by the Pritzker
family in 1979 and 1982, respectively
Consolidated under a single entity, nownamed Hyatt Hotels Corporation in December,
2004
As of September 2011, Hyatt manages, owns,and/or franchises 478 properties in 45
countries with 130,857 rooms
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Hyatt Brands
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The newest brand by Hyatt
The evolution of boutique hotel
A kaleidoscope of culture
April 12, 2007 President and CEO MarkHoplamazian announced the launch ofAndaz
Means personal style
Personal, vibrant, uncomplicated hotels
Environment that invites to explore, stimulate,inspire; be creative
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Characterized by
Sophistication
Innovative design
Local identity
Casual elegance
Attentive service without attitude
Based on demand of consumers and
developers for a product and experience that
they have not found within the industry
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Environmentally friendly, serving organic food
and beverage, using fully biodegradable
products and focusing on energy efficiency
Incorporate ecologically friendly building
materials and building systems
Will be authentic and culturally correct in
service and product delivery
Fresh, uncomplicated luxury that is timeless
and gimmick free
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Existing Andaz properties
Liverpool Street (2007)
West Hollywood, California (2009)
San Diego (2010)
5th Avenue, New York (2010)
Wall Street, New York (2010)
Upcoming properties
Texas (USA)
Turkey, Costa Rica, The Netherlands, India, China
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Open lounge/lobby
Personalized check-in
Complimentary welcome beverage
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Unique design guestrooms
Local cultural details
Latest technology
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Unique design guestrooms
Local cultural details
Latest technology
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Unique design guestrooms
Local cultural details
Latest technology
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Unique design guestrooms
Local cultural details
Latest technology
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Unique, design restaurants/bar/lounges
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Unique, design restaurants/bar/lounges
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Unique design guestrooms
Local cultural details
Latest technology
Unique, design restaurants/bar/lounges
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Meetings/Banquet Halls
Fitness
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Fitness
Reviews The New York Times, April 2010
the people have spoken, and Andaz, a new Hyattbrand, listened.
Harpers Bazaar, April 2010 Inside its glamorous portals the Andaz service is
excellent. Suites are grand and generous with lovleypersonal touches
Cond Nast Traveler, May 2010 Andaz, a new Hyatt Brand, is offering affordable rates
and a host of free extras Travel and Leisure magazine, June 2010
Hyatt is on to something with Andaz the experienceis simultaneously high-tech and high-touch efficient
and personable
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Fitness
believes thatA Warm Welcome
&
Generous Spiritare well worth the investment!
Imagine yourAndaz