HIEU PHAN DUONG FOW

ASSIGNMENT 8.2YM BRAND

POSITIONING

Marketing for career

Marketing for trial

Advance knowledge

Basic knowledge

CAREER PASSIONATOR

CAREER PURSUITER

MUTI-ORIENTATION OWNER

UNCEAR-ORIENTATION OWNER

Vertical dimension: one side considers marketing as future career, other consider as a option for trial.Horizontal dimension: One side have advance knowledge about marketing, other have basic things.

SEGMENTATION

TARGET CUSTOMER

CAREER PASSIONATOR

Age: 18 – 24Location: VN NationwideGender: male & femaleOccupation: students & fresh employees

- Passionate in Marketing- Opportunity-seekers- Self-improvement oriented- Always prepare for their future & career- Start to explore about Marketing but have little knowledge.

DEMOGRAPHIC

INSIGHT

ATTITUDE & BEHAVIOR

I want to be in control of my future career.Joining and experiencing practical knowledge from top marketers in Vietnam allows me to feel much confident before joining the real world

COMPETITOR TARGET CONSUMERYM Contest: UFLL, Marketing Challengers, Bãn lĩnh Marketing.

YM ELITE PROGRAM: BMG, AiiM, SageYM as a whole: a journey without any competitors

Age: 18 – 24Location: VN NationwideGender: male & femaleOccupation: students & fresh employees

I want to be in control of my future career.Joining and experiencing practical knowledge from top marketers in Vietnam allows me to feel much confident before joining the real world

INSIGHT

RTBs

DISCRIMINATORS

VALUES & PERSONALITY

BENEFITSThe only marketing education organization has empowerers as top Marketers in Vietnam delivering practical & updated knowledge and experience

Providing practical knowledge through 4 platform contests (YM Competition), workshops (YM Connection), courses (Elite Program) and reality projects (YM Initiatives)

Trustworthy, Familiar,Knowledgeable,Progressive

Rational: practicalknowledge for your future careerEmotional: feel safe about your futurecareer, more condident before joiningthe real world

Attitude & Behavior:-Passionate in Marketing-Opportunity-seekers-Self-improvement oriented-Always prepare for their future & career

BRAND KEY

Guaranteethe realisticMarketinggeneration