Assignment Assessment Report

Assignment title: Is mass media controlling our decision making?

Campus: Pune, Delhi, Kolkata Year/semester 1st Year, Semester- I, 2015Level: FCL I Assignment Type Summative B

Module Name: MEDIA COMMUNICATION Assessor’s Name

Student’s Name: Given on Wednesday- 17September 2015e-mail id & Mob No Actual Submission Date 30th September 2015Stream Mass Communication Submitted to :

Certificate by the Student:Plagiarism is a serious College offence.I certify that this is my own work. I have referenced all relevant materials.

(Student’s Name/Signatures)

Expected Outcomes

Assessment Criteria

Grade based on D,M,P,R system

Feedback

General Parameters

Clarity Clear understanding of the concept

Analytical Thinking-

Ability to analyze the problem realistically

Research Done- Research carried out to solve the problem

Formatting & Presentation-

Concise & clear thinking along with presentation

Subject Specific Parameters

Students will be able to understand the applications of mass media

The role (& effect) of mass communication: surveillance (news), interpretation (analysis), entertainment, social utility - advantages & disadvantages

Synopsis and brief

about research

Student will Contemporary

develop understanding about the critical aspects of communication

issues in mass communication “

Radio , Television, Cinema , Print and Multimedia Effect of internet on Media Industries functioning and communication

Student will practice and research about strengths obtained by mass media

“

Grades Grade Descriptors Achieved Yes/No (Y / N)P A Pass grade is achieved by meeting all the requirements defined.M Identify & apply strategies/techniques to find appropriate solutionsD Demonstrate convergent, lateral and creative thinking.

Assignment Grading Summary (To be filled by the Assessor)OVERALL ASSESSMENT GRADE:

TUTOR’S COMMENTS ONASSIGNMENT:

SUGGESTED MAKE UP PLAN (applicable in case the student is asked to re-do the assignment)

REVISED ASSESSMENT GRADE

TUTOR’S COMMENT ON REVISED WORK (IF ANY)

Date:

YOUR TASKS 1: To study and analyze the use of Media devices by people of different age groups :

Q1. You have to visit specific residential areas nearby and gather the information on the following:

- People between age group of 9- 15 - - People between age group of 15-21- People between age group of 21- 30- People between age group of 30- 50

You have to make a questionnaire and conduct a survey –and file it on a case to case basis. Altogether you should have 10 people of each age group. Q2. Students are expected to visit the market place and observe the Media trends within the common groups :

YOU HAVE TO QUOTE THE IMPACT OF :

- FILMS - TV

You have to make a questionnaire and conduct a survey –and file it on a case to case basis. Altogether you should have 10 people of each age group.

- Finally you have to monitor the trends and place it in comparative charts

References: Students are expected to refer the study material available in the library Students are expected to refer the online material Students are expected to discuss their observations along with the fellow class members and the faculty

members to develop a certain conclusion.

Is mass media controlling our decision making?

Questionnaire

Q. How much time do you spend on Recreation?A. Less Than 1 hour | 1 to 2 hour | 2 to 4 hours | More than 4 hours.

Q. Which device you like the most?A. T.V. | Mobile | Radio | Internet | Newspaper | Computer

Q. How much time do you spend on the specified media?A. Less Than 1 hour | 1 to 2 hour | 2 to 4 hours | More than 4 hours.

Q. Which segment of the specified device you like?A. Infotainment | Advertisement | Entertainment | News

Q. Does the specified segment affect your lifestyle?A. Yes | No

Q. How much effect do a specified media do when you buy a product?A. 0 to 25% | 25% to 50% | 50% to 75% | 75% to 100%

Q. How much does media affects and influences you?A. Less than 30% | less than 50% | less than 70% | less than 100% | more than 100%

Q. Do you follow the trends going?A. Yes | No

Q. How much do you spend on the trends specified through media?A. Less Than Rs. 1000 | Rs. 1000 to Rs. 2000 | Rs. 2000 to Rs. 5000 | Rs. 5000 to Rs. 10000 | Morer than Rs. 10000.

Q. Does media affects your day-to-day life decision making?A. Yes | NoHow? .

People between age group of 9- 15

People between age group of 15-21

People between age group of 21- 30

People between age group of 30- 50