Assignment BFT507-Leadership & Strategic Human Resource

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    UNIVERSITY OF MALAYSIA PERLIS

    - BFT507-Leadership & Srae!i" #$%a Res'$r"e(

    T'i)'e Paper i The U*S*A- +ase S$d,

    Prepared By:

    Zakarya Ameen

    Muzaphar Noman Abdulrahman

    Prepared For:

    Prof. Madya Dr. Salmiah Mohamed Amin

    March, !"#

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    Executive summary

    The purpose of this case is to investigate how a non-American company Toivonen! has

    a"apte" to the #$S$ environment$ %t assesses the ro&e of the parent company cu&ture in the

    "ay-to-"ay operations of the American su'si"iary$ Since the "ifferent 'usiness cu&ture

    create" the "ifferent 'usiness concepts( management structures an" HR po&icies an"

    practices with each country$ The case pro'&em is the Toivonen form the Finnish company

    operation with the American su'si"iary company in mu&ticu&tura& 'ac)groun"$ An" how

    nationa& cu&ture can inf&uence corporate cu&ture an" human resource po&icies an"

    practices$ %&&ustrate the "ifferences an" simi&arities 'etween American an" Finnish cu&ture

    using the "imensions of power "istance( uncertainty avoi"ance( in"ivi"ua&ism an"

    mascu&inity$

    *

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    Answers to the Case Questions:

    1. A ma+or issue in the case is the possi'i&ity of Toivonen "ispersing its corporate

    cu&ture to &oca& su'si"iaries in the #$S$ %f you are the ,roup Human Resource

    anager from Toivonen( Fin&an"( how wou&" you "eve&op your HR action p&an.

    First of a&&( 'efore starting up "eve&oping the action p&an( we shou&" ana&ysis the current

    situations of HR po&icies for 'oth of Toivonen as a corporate cu&ture foreign company

    an" Tree&in as a &oca& su'si"iary as shown in the ta'&e 'e&ow/

    Table 1: Human Resource Policies

    Toivonen Treelin Long-Term mp&oyment

    re&ationships

    1n&ine training programs 2

    mp&oyees Assistant 3rograms$

    un&imite" sic) time

    wor) group hiring

    mpowerment4se&f-"irecte"

    ommunication too&s(

    entra&i6e" compensation an" no

    performance appraisa&s

    3ay an" 'onuses 'ase" on

    performance appraisa&s

    mphasis on p&ant pro"uction

    F&at organi6ation sty&e

    Bottom Line/ ant %n"epen"ent

    "ecision ma)ing 'ase" primari&y on'u"get$

    Therefore( we can easi&y foun" that there are a potentia& pro'&ems resu&ting from "ifferent

    HR po&icies as state" in the case which we can summari6e them into/

    Long-Term mp&oyee Benefits vs$ Bu"get an" 3ro"uction mphasis

    entra&i6e" ompensation vs$ 3erformance Appraisa& ompensation

    mp&oyee areer A"vancement vs$ Stagnant mp&oyee 3ositiona& ovement

    omp&e8 1rgani6ation vs$ F&at 1rgani6ation

    orporate Structure vs$ 9ee" for %n"epen"ent :ecision-a)ing

    ;

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    However( in case % wou&" 'e the ,roup Human resource manager from Toivonen(

    Fin&an" % wou&" ma)e sure to carry out the fo&&owing steps an" action p&an/

    Table 2: HR Action Plan

    Objective Action plan

    To %ntro"uce strong commitment to

    maintain &ong-term emp&oyment

    re&ationship$

    Su'stantia& changes to HR 3o&icy$

    To focus on group &eve& outcomes than

    in"ivi"ua& outcomes$

    Finnish cu&ture strong&y app&ie"

    To ensure goo" communication on the

    teams an" 'etween &eve&s in mi&&s$

    or) structure change" to se&f-

    "irecte" teams

    To imp&ement a se&f-"irecte" wor) teams$

    Therefore( most performance pro'&ems

    can 'e han"&e" at the team &eve&$

    &iminate" the performance

    appraisa&s$

    To %mp&ement training an" "eve&opment

    programs that wou&" provi"e" a&& of a

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    as a &oca& su'si"iary as "escri'e" in the fo&&owing ta'&e/

    Table ': Comparison between inlan" an" #.$ base" on Ho%ste"e Cultural &imension

    Indexes U.S. Finlan

    d

    Diff (U-F) Observations

    Power Distance >0 ;; 7Sma&&est in"e8 "ifference!Finish firms prefer f&atter

    organi6ations an" sma&&er wage

    "ifferentia&s than American firms

    Individualism ?@ ; *

    High :ifference!

    Finish firms are more &i)e&y tofocus on the co&&ective than

    American firms$ Thus( wor) wi&&

    ten" to 'e organi6e" 'y groups an"'onuses "e&ivere" on group

    performance

    Masculinity * * ;

    Highest :ifference!

    Finish firms an" &ea"ers! wi&&&i)e&y 'e more concerne" with

    emp&oyeesC we&&'eing an" socia&

    responsi'i&ity than their American

    counterparts

    UncertaintyAvoidance

    > 5? -@;The "ifference may &ea" to Finish

    firms to have HR po&icies that see)

    sta'i&ity( security where ru&es are

    more c&ear&y esta'&ishe"

    Pragmatism 26 38 -12

    Te di!!erence may lead to "inis!irms to !ocus more on acieving

    #uic$ results and ave strong

    concern wit esta%lising tea%solute management rules to save

    !or te !uture&

    Indulgence 68 '( 11

    )*mall inde+ di!!erence,

    "inis !irms ave lesser willingnessto realise teir imulses and desires

    tan American !irms&

    '. va&uate the changes in human resource po&icies an" practices i&&iam shou&"

    anticipate coming from ToivonenCs purchase of Tree&in. %f you are i&&iam( what

    proactive measures wou&" you ta)e.

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    The changes in human resource po&icies an" practices i&&iam shou&" anticipate coming

    from ToivonenCs purchase of Tree&in cou&" 'e the fo&&owing/

    Su'stantia& changes to HR 3o&icy wi&& 'e app&ie" to 'efit with Toivonen wor)ing

    cu&ture$

    ToivonenCs cu&ture wi&& 'e strong&y app&ie" as a corporate cu&ture foreign

    company in Tree&in as a &oca& su'si"iary$

    or) structure change" to se&f-"irecte" teams to accompany ToivonenCs wor)

    structure$

    3erformance appraisa&s wi&& 'e e&iminate" since emp&oyees wi&& 'e wor)ing in

    se&fD "irecte" teams

    There wi&& 'e more focus on emp&oyee nee"s as emp&oyeeCs career a"vancement$

    F&at organi6ation structure wi&& possi'&y remain

    ToivonenCs sa&ary po&icies especia&&y ratio 'etween highest an" &owest

    emp&oyees! might 'e a competitive "isa"vantage for Tree&in$

    #n&imite" sic) time wi&& 'e app&ie"( to &owere" the a'senteeism rates an" sic)

    time ta)en off 'y emp&oyees overa&&$

    However( 'e&ow are some of the proactive measures that % wou&" ta)e if % were Scott

    i&&iam/

    1ffer pre&iminary ana&yses 2 perhaps! recommen"ations to ToivonenCs HR$

    1ffer review history of Tree&in specia& emphasis on HR po&icies an" how they fit

    with strategic p&ans of the previous owner 2 the )ey success factors of the paper

    in"ustry in the #$S$!$

    1ffer a pre&iminary assessment of the potentia& cha&&enges that cou&" emerge as

    Toivonen starts ta)ing over the operations of Tree&in specia& emphasis on HR this

    7

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    shou&" 'e the starting point for a Ecu&tura& fitC stu"y4assessment to 'e "eve&ope" in

    the short-term!$

    3repare a potentia& pre&iminary HR action p&an to 'e a"+uste" accor"ing to the

    new changing po&ices$

    (. LetCs change this case into another scenario$ Toivonen is 'uying Aisa 3u&p 2

    3aper( an esta'&ishe" %n"onesian paper company owen" 'y )a T+ipta wi"+a+a

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    c&ose&y &in)e" to SuhartoCs fami&y!$ i&& the a'ove imp&ications action p&an an"

    contingencies "iffer. 8p&ain these factors in "etai&s$

    %f the scenario change" to the Finish Toivonen ac

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    i!ure 2: inlan" vs. )n"onesian cultural "imensions

    Accor"ing to Hofste"e cu&tura& "imension theory there were "ifferences on cu&tura&

    "imensions in 'oth Toivonen as a corporate cu&ture foreign company an" Aisa 3u&p 2

    3aper as a &oca& su'si"iary as shown in the fo&&owing ta'&e/

    Table (: Comparison between inlan" an" )n"onesia base" on Ho%ste"e Cultural &imension

    Therefore( four ma+or issues shou&" 'e ta)en into consi"eration when "esigning HR

    action an" contingency p&ans for Toivonen to "isperse its corporate cu&ture to &oca&

    su'si"iaries in %n"onesia $ The first issue is re&ate" to the "imensions of 3ower :istance $

    %n"onesia scores higher than the #S an" Fin&an" on this "imension score of 7! $ Hence

    @@

    Indexes Indonesia

    Finland

    Diff

    (I-F)

    Observations

    Power Distance 7 ;; >5 Highest :ifference!

    Finish firms prefer f&atter

    organi6ations an" sma&&er wage

    "ifferentia&s than %n"onesian firms

    Individualism @> ; ->? %n"onesian firms are more &i)e&y tofocus on the co&&ective than Finish

    firms$ Thus( wor) wi&& ten" to 'e

    organi6e" 'y groups an" 'onuses"e&ivere" on group performance

    Masculinity > * * High :ifference

    Finish firms an" &ea"ers! wi&& &i)e&y

    'e more concerne" with emp&oyeesC

    we&&'eing an" socia& responsi'i&itythan their %n"onesian counterparts

    UncertaintyAvoidance

    > 5? -@@ The "ifference may &ea" to Finish

    firms to have HR po&icies that see)

    sta'i&ity( security where ru&es aremore c&ear&y esta'&ishe"

    Pragmatism * ; *>

    The "ifference may &ea" to Finish

    firms to focus &ess on achieving

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    Toivonen shou&" "eve&op its p&ans to tune with characterises of the %n"onesian high

    power "istance sty&e which tota&&y contra"icte" to its &ow power "istance sty&e$ Toivonen

    shou&" try to a"opt to the fact that %n"onesians emp&oyees are e8pect to 'e to&" what to "o

    an" when( as we&& as the communication is in"irect an" negative fee"'ac) hi""en$

    The secon" issue is re&ate" to the "imensions of %n"ivi"ua&ism( The fun"amenta& issue

    a""resse" 'y this "imension is the "egree of inter"epen"ence a society maintains among

    its mem'ers$ %t has to "o with whether peop&eGs se&f-image is "efine" in terms of %I or

    eI$ %n %n"ivi"ua&ist societies &i)e peop&e are suppose" to &oo) after themse&ves an"

    their "irect fami&y on&y$ %n co&&ectivist societies peop&e 'e&ong to Ein groupsC that ta)e

    care of them in e8change for &oya&ty$ %n"onesia scores &ower than the #S an" Fin&an" on

    this "imension score of @>!$ Thus %n"onesia seems to a co&&ectivist society whi&e Finish

    an" the #S seem to have a %n"ivi"ua&istic society$ Hence Toivonen shou&" "eve&op its

    p&ans to re"uce the friction with characterises of the co&&ectivist %n"onesian cu&ture which

    tota&&y contra"icte" to its %n"ivi"ua&istic cu&ture$

    The thir" issue is re&ate" to the "imensions of 3ragmatism J This "imension "escri'es

    how peop&e in the past as we&& as to"ay re&ate to the fact that so much that happens aroun"

    us cannot 'e e8p&aine"$ %n"onesia scores higher than the #S an" Fin&an" on this

    "imension score of *!$ Thus %n"onesia seems to have more pragmatic orientation

    society whi&e the #S an" Fin&an" seem to have a normative society orientation $ %n

    societies with a normative orientation( most peop&e have a strong "esire to e8p&ain as

    much as possi'&e$ %n societies with a pragmatic orientation( most peop&e "onCt have a

    nee" to e8p&ain everything( as they 'e&ieve that it is impossi'&e to fu&&y un"erstan" the

    comp&e8ity of &ife$ The cha&&enge is not to )now the truth 'ut to &ive a virtuous &ife$

    Hence Toivonen shou&" "eve&op its p&ans to tune with characterises of the pragmatic

    %n"onesian cu&ture$

    The &ast issue is re&ate" to the "imensions of %n"u&gence( this "imension is "efine" as the

    e8tent to which peop&e try to contro& their "esires an" impu&ses$ 'ase" on the way they

    were raise"$ Re&ative&y wea) contro& is ca&&e" in"u&genceI an" re&ative&y strong contro&

    is ca&&e" restraintI$ u&tures can( therefore( 'e "escri'e" as in"u&gent or restraint$

    @*

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    %n"onesia scores &ower than the #S an" Fin&an" on this "imension score of ;!$ Thus

    %n"onesia seems to have a restraine" society whi&e the #S an" Fin&an" seem to have a

    %n"u&gence society $ Hence Toivonen shou&" "eve&op its p&ans to tune with characterises

    of the restraine" %n"onesian cu&ture which is tota&&y contracte" to its %n"u&gence cu&ture$

    Re%erence:

    http/44pre6i$com4o'@'f&

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    Appen"i*

    Hofste"eCs :imension of u&ture Sca&es 'y ountry

    Countr+Power

    &istance)n"ivi"ualism ,asculinit+

    #ncertaint+

    Avoi"ance

    -on! Term

    Orientation

    Ara' or&" 0 ; 5*

    Argentina >? > 5

    Austra&ia ; ?0 @ 5@ ;@

    Austria @@ 55 7? 70

    Be&gium 5 75 5> ?>

    Bra6i& ? ; >? 7 5

    ana"a ;? 0 5* > *;

    hi&e ; *; *

    hina 0 @5 55 >0 @@>

    o&om'ia 7 @; > 0

    osta Rica ;5 @5 *@

    6ech Repu'&ic ;5 0 >5 0

    :enmar) @ 7> @ *;

    ast Africa > *7 >@ 5* *5

    cua"or 7 ; 7

    & Sa&va"or @? >0 ?>Fin&an" ;; ; * 5?

    France 7@ >;

    ,ermany ;5 7 5 ;@

    ,reece 0 ;5 57 @@*

    @>

    http://www.geert-hofstede.com/hofstede_arab_world.shtmlhttp://www.geert-hofstede.com/hofstede_argentina.shtmlhttp://www.geert-hofstede.com/hofstede_australia.shtmlhttp://www.geert-hofstede.com/hofstede_austria.shtmlhttp://www.geert-hofstede.com/hofstede_belgium.shtmlhttp://www.geert-hofstede.com/hofstede_brazil.shtmlhttp://www.geert-hofstede.com/hofstede_canada.shtmlhttp://www.geert-hofstede.com/hofstede_chile.shtmlhttp://www.geert-hofstede.com/hofstede_china.shtmlhttp://www.geert-hofstede.com/hofstede_colombia.shtmlhttp://www.geert-hofstede.com/hofstede_costa_rica.shtmlhttp://www.geert-hofstede.com/hofstede_czech_republic.shtmlhttp://www.geert-hofstede.com/hofstede_denmark.shtmlhttp://www.geert-hofstede.com/hofstede_east_africa.shtmlhttp://www.geert-hofstede.com/hofstede_ecuador.shtmlhttp://www.geert-hofstede.com/hofstede_el%20salvador.shtmlhttp://www.geert-hofstede.com/hofstede_finland.shtmlhttp://www.geert-hofstede.com/hofstede_france.shtmlhttp://www.geert-hofstede.com/hofstede_germany.shtmlhttp://www.geert-hofstede.com/hofstede_greece.shtmlhttp://www.geert-hofstede.com/hofstede_arab_world.shtmlhttp://www.geert-hofstede.com/hofstede_argentina.shtmlhttp://www.geert-hofstede.com/hofstede_australia.shtmlhttp://www.geert-hofstede.com/hofstede_austria.shtmlhttp://www.geert-hofstede.com/hofstede_belgium.shtmlhttp://www.geert-hofstede.com/hofstede_brazil.shtmlhttp://www.geert-hofstede.com/hofstede_canada.shtmlhttp://www.geert-hofstede.com/hofstede_chile.shtmlhttp://www.geert-hofstede.com/hofstede_china.shtmlhttp://www.geert-hofstede.com/hofstede_colombia.shtmlhttp://www.geert-hofstede.com/hofstede_costa_rica.shtmlhttp://www.geert-hofstede.com/hofstede_czech_republic.shtmlhttp://www.geert-hofstede.com/hofstede_denmark.shtmlhttp://www.geert-hofstede.com/hofstede_east_africa.shtmlhttp://www.geert-hofstede.com/hofstede_ecuador.shtmlhttp://www.geert-hofstede.com/hofstede_el%20salvador.shtmlhttp://www.geert-hofstede.com/hofstede_finland.shtmlhttp://www.geert-hofstede.com/hofstede_france.shtmlhttp://www.geert-hofstede.com/hofstede_germany.shtmlhttp://www.geert-hofstede.com/hofstede_greece.shtml
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    ,uatema&a ?5 ;7 @0@

    Hong Mong *5 57 *? ?

    Hungary >5 55 7? ; 50

    %n"ia 77 > 5 >0 @

    %n"onesia 7 @> > >

    %ran 5 >@ >; 5?

    %re&an" * 70 ;5

    %srae& @; 5> >7 @

    %ta&y 50 7 70 75

    Namaica >5 ;? @;

    Napan 5> > ?5 ?* 0

    a&aysia @0> * 50 ;

    e8ico @ ;0 ? *

    9ether&an"s ; 0 @> 5; >>

    9ew Oea&an" ** 7? 5 >? ;0

    9orway ;@ ? 50

    3a)istan 55 @> 50 70 0

    3anama ?5 @@ >>

    3eru > @ >* 73hi&ippines ?> ;* > >> @?

    3o&an" 55 0 5 7 ;7

    3ortuga& ; *7 ;@ @0>

    Singapore 7> *0 > >

    South Africa >? 5 ; >?

    South Morea 0 @ ;? 5 75

    Spain 57 5@ >*

    Swe"en ;@ 7@ 5 *? ;;

    Swit6er&an" ;> 70 5

    Taiwan 5 @7 >5 ? 7

    Thai&an" > *0 ;> > 5

    Tur)ey ;7 >5 5

    @5

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    #nite" Ming"om ;5 ? ;5 *5

    #nite" States >0 ?@ * > *?

    #ruguay @ ; ; @00

    Pene6ue&a @ @* 7; 7

    est Africa 77 *0 > 5> @

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