Brief

My client has asked me to take a set of photographs which can be used as promotional material for the upcoming Lego movie, and also be appropriate for Lego set box art. These photos will need to feature the Lego products, and show a situation/scene which children can replicate themselves with the toys.

Client

My client is the children’s toy manufacturer Lego Group. Lego is a Danish company that was founded in 1949 and the word ‘Lego’ means ‘play well’ in Danish. The brick building toy company has produced thousands of sets over the years, and recently began venturing into the video game market along with their release of a self-titled movie. The Lego Movie.

Assignment Brief