BRAND MANAGEMENTON

STATE BANK OF INDIA

Presented By :

Ghanshyam Gupta

ghanshyamgupta7@gmail.com

INTRODUCTION

State Bank of India has an extensive administrative structure to oversee the large network of branches in India and abroad. The Corporate Centre is in Mumbai and 14 Local Head Offices and 57 Zonal Offices are located at important cities spread throughout the country. The Corporate Centre has several other establishments in and outside Mumbai, designated to cater to various functions. Our Colleges/Institutes/Training Centres are the seats of learning and research and development to spread the wings of knowledge not only to our employees but also other banks/establishments in India and abroad.

The Corporate Accounts Group is a Strategic Business Unit of the Bank set up exclusively to fulfil the specialised banking needs of top corporates in the country. State Bank of India has 131 foreign offices in 32 countries across the globe. It invites you to take a journey to understand the potential of not just a large but truly global organisation.

SBI is the largest bank in India with deposits of Rs 3,67,000 crore . It dominates the Indian banking sector with a market share of around 20% in terms of total banking sector deposits. The increasing focus on upgrading the technology back-bone of the bank will enable it to leverage its reach better, improve service levels, provide new delivery platforms, and improve operating efficiency to counter the threat of competition effectively. Once the core banking solution (CBS) is fully implemented, it will cover over 10,000 branches and ATMs of the State Bank group, and emerge as the strongest technology enabled distribution network in India.

The increasing integration of SBI with its associate banks (associates) and subsidiaries will further strengthen its dominant position in the banking sector and position it as the country’s largest universal bank.

State Bank of India welcomes you to explore the world of premier bank in India.

The Bank is actively involved since 1973 in non-profit activity called Community Services Banking. All our branches and administrative offices throughout the country sponsor and participate in large number of welfare activities and social causes. Our business is more than banking because we touch the lives of people anywhere in many ways.

Our commitment to nation-building is complete & comprehensive.

TRANSFORMATION JOURNEY IN STATE BANK OF INDIA

The State Bank of India, the country’s oldest Bank and a premier in terms of balance sheet size, number of branches, market capitalization and profits is today going through a momentous phase of Change and Transformation – the two hundred year old Public sector behemoth is today stirring out of its Public Sector legacy and moving with an agility to give the Private and Foreign Banks a run for their money.

The bank is entering into many new businesses with strategic tie ups – Pension Funds, General Insurance, Custodial Services, Private Equity, Mobile Banking, Point of Sale Merchant Acquisition, Advisory Services, structured products etc – each one of these initiatives having a huge potential for growth.

The Bank is forging ahead with cutting edge technology and innovative new banking models, to expand its Rural Banking base, looking at the vast untapped potential in the hinterland and proposes to cover 100,000 villages in the next two years.  It is also focusing at the top end of the market, on whole sale banking capabilities to provide India’s growing mid / large Corporate with a complete array of products and services. It is consolidating its global treasury operations and entering into structured products and derivative instruments. Today, the

Bank is the largest provider of infrastructure debt and the largest arranger of external commercial borrowings in the country. It is the only Indian bank to feature in the Fortune 500 list.

The Bank is changing outdated front and back end processes to modern customer friendly processes to help improve the total customer experience. With about 8500 of its own 10000 branches and another 5100 branches of its Associate Banks already networked, today it offers the largest banking network to the Indian customer. The Bank is also in the process of providing complete payment solution to its clientele with its over 8500 ATMs, and other electronic channels such as Internet banking, debit cards, mobile banking, etc.

With four national level Apex Training Colleges and 54 learning Centres spread all over the country the Bank is continuously engaged in skill enhancement of its employees. Some of the training programes are attended by bankers from banks in other countries.

The bank is also looking at opportunities to grow in size in India as well as Internationally. It presently has 82 foreign offices in 32 countries across the globe. It has also 7 Subsidiaries in India – SBI Capital Markets, SBICAP Securities, SBI DFHI, SBI Factors, SBI Life and SBI Cards - forming a formidable group in the Indian Banking scenario. It is in the process of raising capital for its growth and also consolidating its various holdings.

Throughout all this change, the Bank is also attempting to change old mindsets, attitudes and take all employees together on this exciting road to Transformation. In a recently concluded mass internal communication programme termed ‘Parivartan’ the Bank rolled out over 3300 two day workshops across the country and covered over 130,000 employees in a period of 100 days using about 400 Trainers, to drive home the message of Change and inclusiveness. The workshops fired the imagination of the employees with some other banks in India as well as other Public Sector Organizations seeking to emulate the programme.

The CNN IBN, Network 18 recognized this momentous transformation journey, the State Bank of India is undertaking, and has awarded the prestigious Indian of the Year – Business, to its Chairman, Mr. O. P. Bhatt in January 2008.

Personal Banking - Key Features

1. Account Statement 2. Funds Transfer

3. Demat Account Statement

4. Demand Draft

5. Bill Payment

6. Cheque Book Request

7. TDS Enquiry

Value Added Services

1. Discover a Simple, Secure and Convenient way to pay all your Utility Bills at OnlineSBI.

2. e-Rail reservation service using SBI accounts.

3. Mutual Funds investments handled with SBI accounts.

4. SBI e-Tax:Online payment facility for retail users and corporates.

5. VISA Money Transfer.

Use your 3-in-1 account to trade online

eZ-trade@sbi with MOSL. eZ-trade@sbi with SSL .

NRIeZ-trade@sbi with SSL

Products and Services

SBI offers Corporate and Retail Internet Banking Products and Other Value Added Services Select a link in the list to view details of a specific product.

E-Ticketing SBI E-Tax

Bill Payment

Eztrade@sbi

RTGS/NEFT

E-Payment

Fund Transfer

Third Party Transfer

Demand Draft

Cheque Book Request

Account Opening Request

Account Statement

Transaction Enquiry

Demat Account Statement

Donation

Corporate Details:

This site provides comprehensive information on State Bank of India Services, the premier Nationalized Indian Bank. State Bank of India is actively involved since 1973 in non-profit activity called Community Services Banking.

State Bank of India Services are most varied and innovative amongst all its contemporaries. State Bank of India Services includes a host of products and services to suit all types of consumers.

State Bank of India Services are offered through the following subsidiaries and Joint Ventures -

Banking Subsidiaries - State Bank of Bikaner and Jaipur (SBBJ), State Bank of Hyderabad (SBH), State Bank of Indore (SBIr), State Bank of Mysore (SBM), State Bank of Patiala (SBP), State Bank of Saurashtra (SBS) and State Bank of Travancore (SBT).

Foreign Subsidiaries - State bank of India International (Mauritius) Ltd.,State Bank of India (California), State Bank of India (Canada) and INMB Bank Ltd, Lagos.

Non- banking Subsidiaries - SBI Capital Markets Ltd (SBICAP), SBI Funds Management Pvt Ltd (SBI FUNDS), SBI DFHI Ltd (SBI DFHI), SBI Factors and Commercial Services Pvt Ltd (SBI FACTORS) and SBI Cards & Payments Services Pvt. Ltd. (SBICPSL)

Joint ventures - SBI Life Insurance Company Ltd (SBI LIFE).

Marketing Strategies

» Understand the strategies adopted by a market leader in the banking industry to retain its market share

» Explore the reasons how a market leader can loose its market share significantly

» Examine and analyze the key elements of the restructuring exercise undertaken by SBI

» Study the marketing initiatives adopted by SBI to reposition itself as a customer-oriented bank

» Examine the challenges that can be faced by a market leader due to

the changes in the industry structure

» Study and analyze the structure of the Indian banking industry

CONCLUSION:-SBI is the largest commercial bank in in the country with a balance sheet size of over Rs. 315,600 crores supported by a large network of over 9000 domestic branches and 51 branches in 31 countries. The bank has been rated as the best bank in India for the year 2001 by The Banker, U.K., and is also the only Indian bank to find a place among the top 20 banks in Asia in terms of Tier 1 capital. This strong capital base supported by technology and skilled manpower allows the bank to take large exposures.

The bank has the largest customer base and offers a wide range of products. With eight banking and seven non-banking associates/subsidiaries in the country, State Bank Group is a universal bank and offers a range of services including investment banking, asset management, credit cards, insurance, securities trading and factoring. It provides different value added services to its customers with different marketing strategies to satisfy and retain its customers. State Bank Of India : With You - All the way.