Assorted Food

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Assorted food

Buyer

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yes 1 CONTINUE No 2 GO TO Q3a

My next set of questions is for all the Assorted food gift packs (KEPT

ON THE TABLE) that you have bought from this store today.

Q2a. Please tell me, did you and your family members go through

any planning to buy these gift packs (KEPT ON THE TABLE) before

coming to this store today?

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While on the way to this store 1 About a week ago 4Earlierin the day 2 More than week ago 5

About 2 3 days ago 3

Q2b. Please take a look at the card below and tell me how long ago

did you start planning to buy these gift packs (KEPT ON THE

TABLE)?

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Just Myself 1 Children and teenage members ofthe family 3

Other adults members ofthe family 2 Other elderly members ofthe family 4

Q2ci. Now please take a look at the table below and tell me who all in

your family were involved in this planning process? If there were

more than one person please say so.

Q2cii. And who among these had most of the say in the final

decision?

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Q2di. Now please remember and tell me with help of the table below,

which were the elements or aspects that were part of the planningprocess for buying these gift packs (KEPT ON THE TABLE)?

List of people for whom these gifts were to be bought

Selecting items for each ofthe people

New items for Diwali gifts that you have seen recently

Budget perperson

Total budget for Diwali Gifts

Brands within each selected item

Particularpacks

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Q2dii. And which of these elements or aspects would you say was

the most important one to plan for, such that without planning for

that aspect you wouldnt have been able to buy any of these giftpacks (KEPT ON THE TABLE)?

Q2diii. And which one would you say was the next most important?

And Next?

Please continue ranking until you have completed all the aspects

you mentioned in Q2di.

List of people for whom these gifts were to be bought

Selecting items for each ofthe peopleNew items for Diwali gifts that you have seen recently

Budget perperson

Total budget for Diwali Gifts

Brands within each selected item

Particularpacks

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Now take a look at the table below. Various people we have spoken to

have told us that these are some things that influenced their planning

process of buying Diwali gifts like these (KEPT ON THE TABLE).

Q2ei. Could you please tell me which of these things would have

influenced the planning process of buying Diwali gifts like these at your

household? If there are more than one things that you want to say,

please say so.

Q2eii. And which of these would you say have influenced the planning

process, the most? SINGLE CODING

Past practices in yourhousehold 1 Keeping to the social status ofyour

family

4

Diwali gifts that you gave last year 2 Window shopping for Diwali gifts that

you may have done while planning the

gifts ofthis year

5

Diwali gifts that you got last year 3 TV or other media advertisements that

you may have come across

6

Others (specify) PC

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Q3a. We have spoken to many people who have bought Diwali gifts

about what in their opinion triggered them to buy gifts when they were

in the store. Various people have said various things some of whichare written in the table below. Please tell me by looking at the table

below, which of these in your opinion, triggered you to buy these gift

packs (KEPT ON THE TABLE) from this store? Please note that there

could be more than one thing that acted as a trigger.

Prominence ofthe display ofgifts

reminded me/us to buy gift packs

1 Their Price; they are affordable 4

The range ofgift items on display in

this store

2 There was an attractive offer 5

The appeal ofthe Packaging ofthe

gift packs in this store

3 There was an attractive advertisement in

the store about these gift packs

6

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Q3b. And which of these triggers was the most compelling one?

Prominence ofthe display ofgifts

reminded me/us to buy gift packs

1 Their Price; they are affordable 4

The range ofgift items on display in

this store

2 There was an attractive offer 5

The appeal ofthe Packaging ofthe

gift packs in this store

3 There was an attractive advertisement in

the store about these gift packs

6

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Q4a. Please take a look at the table below. It lists certain reasons why

people choose to buy Assorted food as Diwali gifts. Which of these

reasons do you think would match that of yours to have bought theseAssorted food as Diwali gifts? Please note that you may have selected

Assorted food for more than one reason mentioned here.

Assorted food are socially a well accepted gift 1 Nowadays many types ofAssorted food

are available mak ing them veryattractive gifts

5

Assorted food symbolizes good times,

happiness hence they make a great gift for the

occasion

2 Assorted Food enhances the image ofthe

gift

6

The person whom this gift is for, loves

Assorted food

3 Assorted food gift packs are very

attractive

7

I/we mostly buy Assorted food as gifts 4 Chocolates are affordable yet a great gift 8Others (specify) P

C

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yes 1 No 2

Q4bi. And for these same reasons that you have mentioned just now,

did you consider anything else instead of Assorted food?

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Q4bii. What all did you consider other than Assorted food?

Anything else?

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Q5. Now please look at the table below. These are some of the

things that people think about while deciding to buy various gift

packs when they are in the store. Please tell me which of thesethings did you think about while you were deciding to buy gift packs

in this store?

Products inside the packBrand Name

Price Range

Size ofthe pack

Shape ofthe pack

Gifting Appeal ofthe Packaging

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Q5a. And which of these did you think first? And which did you think

next? And next?

Products inside the packBrand Name

Price Range

Size ofthe pack

Shape ofthe pack

Gifting Appeal ofthe Packaging

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I would now like to know about your opinion on the amount you

have spent on this pack (KEPT ON THE TABLE).

Q6a. Could you please tell me what amount of money spent on

this pack (KEPT ON THE TABLE) would make you feel that it is so

low that you wouldnt even think about the budget?

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Q6b. And what amount of money spent on this pack (KEPT ON THE

TABLE) would make you feel that it is low but you would think about

the budget?

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Q6c. What amount of money spent on this pack (KEPT ON THE

TABLE) would make you feel that it is high but it may still be within the

budget?

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Q6d. And what amount of money spent on this pack (KEPT ON THE

TABLE) would make you feel that it is so high that it will certainly

exceed the budget?

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Yes 1 No 2

Q7a. Now think about the time when you were finally making up your

mind to buy this pack (NOW KEPT ON THE TABLE). At that time, did

you consider any other gift pack in place of this one, while you werein the store?

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Q7b. These are pictures of some gift packs that are commonly

available in the market as also in this store. Did you consider any of

these? If you considered more than one of these, please say so.

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Q7c. While you considered the pack (KEPT ON THE TABLE) and

the pack shown in the picture you selected the pack (KEPT ON

THE TABLE). Please tell me by looking at the options below how

did you decide against the pack shown in the picture?

By rejecting it without any comparisonwith what I bought or any other gift pack

because it was not up to the mark with

my requirement

1

By comparing it against what Ibought and some otherpacks that I

had considered2

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Q7d. Please tell me looking at the table below, which according to

you was the main reason for you to think that the pack shown inthe picture was not up to the mark with your requirement?

The brand is not a popular or exciting

one

1 Right pack size wasnt available 7

The Packaging was not appealing

enough as a gift

2 Didnt know ifmy family would

approve of it

8

Its Price seemed to be high 3 There was no offer on this brand or

pack

9

I have never gifted this to anyone before 4 Others PC

I have never received this as a