Assorted Food

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    Assorted food

    Buyer

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    yes 1 CONTINUE No 2 GO TO Q3a

    My next set of questions is for all the Assorted food gift packs (KEPT

    ON THE TABLE) that you have bought from this store today.

    Q2a. Please tell me, did you and your family members go through

    any planning to buy these gift packs (KEPT ON THE TABLE) before

    coming to this store today?

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    While on the way to this store 1 About a week ago 4Earlierin the day 2 More than week ago 5

    About 2 3 days ago 3

    Q2b. Please take a look at the card below and tell me how long ago

    did you start planning to buy these gift packs (KEPT ON THE

    TABLE)?

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    Just Myself 1 Children and teenage members ofthe family 3

    Other adults members ofthe family 2 Other elderly members ofthe family 4

    Q2ci. Now please take a look at the table below and tell me who all in

    your family were involved in this planning process? If there were

    more than one person please say so.

    Q2cii. And who among these had most of the say in the final

    decision?

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    Q2di. Now please remember and tell me with help of the table below,

    which were the elements or aspects that were part of the planningprocess for buying these gift packs (KEPT ON THE TABLE)?

    List of people for whom these gifts were to be bought

    Selecting items for each ofthe people

    New items for Diwali gifts that you have seen recently

    Budget perperson

    Total budget for Diwali Gifts

    Brands within each selected item

    Particularpacks

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    Q2dii. And which of these elements or aspects would you say was

    the most important one to plan for, such that without planning for

    that aspect you wouldnt have been able to buy any of these giftpacks (KEPT ON THE TABLE)?

    Q2diii. And which one would you say was the next most important?

    And Next?

    Please continue ranking until you have completed all the aspects

    you mentioned in Q2di.

    List of people for whom these gifts were to be bought

    Selecting items for each ofthe peopleNew items for Diwali gifts that you have seen recently

    Budget perperson

    Total budget for Diwali Gifts

    Brands within each selected item

    Particularpacks

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    Now take a look at the table below. Various people we have spoken to

    have told us that these are some things that influenced their planning

    process of buying Diwali gifts like these (KEPT ON THE TABLE).

    Q2ei. Could you please tell me which of these things would have

    influenced the planning process of buying Diwali gifts like these at your

    household? If there are more than one things that you want to say,

    please say so.

    Q2eii. And which of these would you say have influenced the planning

    process, the most? SINGLE CODING

    Past practices in yourhousehold 1 Keeping to the social status ofyour

    family

    4

    Diwali gifts that you gave last year 2 Window shopping for Diwali gifts that

    you may have done while planning the

    gifts ofthis year

    5

    Diwali gifts that you got last year 3 TV or other media advertisements that

    you may have come across

    6

    Others (specify) PC

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    Q3a. We have spoken to many people who have bought Diwali gifts

    about what in their opinion triggered them to buy gifts when they were

    in the store. Various people have said various things some of whichare written in the table below. Please tell me by looking at the table

    below, which of these in your opinion, triggered you to buy these gift

    packs (KEPT ON THE TABLE) from this store? Please note that there

    could be more than one thing that acted as a trigger.

    Prominence ofthe display ofgifts

    reminded me/us to buy gift packs

    1 Their Price; they are affordable 4

    The range ofgift items on display in

    this store

    2 There was an attractive offer 5

    The appeal ofthe Packaging ofthe

    gift packs in this store

    3 There was an attractive advertisement in

    the store about these gift packs

    6

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    Q3b. And which of these triggers was the most compelling one?

    Prominence ofthe display ofgifts

    reminded me/us to buy gift packs

    1 Their Price; they are affordable 4

    The range ofgift items on display in

    this store

    2 There was an attractive offer 5

    The appeal ofthe Packaging ofthe

    gift packs in this store

    3 There was an attractive advertisement in

    the store about these gift packs

    6

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    Q4a. Please take a look at the table below. It lists certain reasons why

    people choose to buy Assorted food as Diwali gifts. Which of these

    reasons do you think would match that of yours to have bought theseAssorted food as Diwali gifts? Please note that you may have selected

    Assorted food for more than one reason mentioned here.

    Assorted food are socially a well accepted gift 1 Nowadays many types ofAssorted food

    are available mak ing them veryattractive gifts

    5

    Assorted food symbolizes good times,

    happiness hence they make a great gift for the

    occasion

    2 Assorted Food enhances the image ofthe

    gift

    6

    The person whom this gift is for, loves

    Assorted food

    3 Assorted food gift packs are very

    attractive

    7

    I/we mostly buy Assorted food as gifts 4 Chocolates are affordable yet a great gift 8Others (specify) P

    C

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    yes 1 No 2

    Q4bi. And for these same reasons that you have mentioned just now,

    did you consider anything else instead of Assorted food?

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    Q4bii. What all did you consider other than Assorted food?

    Anything else?

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    Q5. Now please look at the table below. These are some of the

    things that people think about while deciding to buy various gift

    packs when they are in the store. Please tell me which of thesethings did you think about while you were deciding to buy gift packs

    in this store?

    Products inside the packBrand Name

    Price Range

    Size ofthe pack

    Shape ofthe pack

    Gifting Appeal ofthe Packaging

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    Q5a. And which of these did you think first? And which did you think

    next? And next?

    Products inside the packBrand Name

    Price Range

    Size ofthe pack

    Shape ofthe pack

    Gifting Appeal ofthe Packaging

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    I would now like to know about your opinion on the amount you

    have spent on this pack (KEPT ON THE TABLE).

    Q6a. Could you please tell me what amount of money spent on

    this pack (KEPT ON THE TABLE) would make you feel that it is so

    low that you wouldnt even think about the budget?

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    Q6b. And what amount of money spent on this pack (KEPT ON THE

    TABLE) would make you feel that it is low but you would think about

    the budget?

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    Q6c. What amount of money spent on this pack (KEPT ON THE

    TABLE) would make you feel that it is high but it may still be within the

    budget?

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    Q6d. And what amount of money spent on this pack (KEPT ON THE

    TABLE) would make you feel that it is so high that it will certainly

    exceed the budget?

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    Yes 1 No 2

    Q7a. Now think about the time when you were finally making up your

    mind to buy this pack (NOW KEPT ON THE TABLE). At that time, did

    you consider any other gift pack in place of this one, while you werein the store?

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    Q7b. These are pictures of some gift packs that are commonly

    available in the market as also in this store. Did you consider any of

    these? If you considered more than one of these, please say so.

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    Q7c. While you considered the pack (KEPT ON THE TABLE) and

    the pack shown in the picture you selected the pack (KEPT ON

    THE TABLE). Please tell me by looking at the options below how

    did you decide against the pack shown in the picture?

    By rejecting it without any comparisonwith what I bought or any other gift pack

    because it was not up to the mark with

    my requirement

    1

    By comparing it against what Ibought and some otherpacks that I

    had considered2

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    Q7d. Please tell me looking at the table below, which according to

    you was the main reason for you to think that the pack shown inthe picture was not up to the mark with your requirement?

    The brand is not a popular or exciting

    one

    1 Right pack size wasnt available 7

    The Packaging was not appealing

    enough as a gift

    2 Didnt know ifmy family would

    approve of it

    8

    Its Price seemed to be high 3 There was no offer on this brand or

    pack

    9

    I have never gifted this to anyone before 4 Others PC

    I have never received this as a

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