At Oklahoma State University The Undergraduate Program in Entrepreneurship IMAGINE > BELIEVE > CREATE 2012 USASBE National Model Program Nominee

at Oklahoma State University

The Undergraduate Program in Entrepreneurship

IMAGINE > BELIEVE > CREATE

2012 USASBE National Model Program Nominee

Agenda Program Model and Philosophy Overall Structure Our Competency-based Approach Academic Programs and Core Curriculum University-wide Curriculum Experiential Learning Portfolio Student Support Programs Community Engagement that Matters Outreach to the Discipline Research with Impact Measuring Results Innovation Summary Sustainability Transferability The Team

Oklahoma State University Imagine > Believe > Create

PROGRAM MODEL

An Empowering Entrepreneurial Environment

Research that Matters

Sustainable Infrastructure

Dynamic Curriculum that Reaches Across

Campus

Innovation in Experiential

Learning

National Leadership & a Philosophy

of Sharing

Outreach that Engages the Community


School ofEntrepreneurship

AdvisoryBoard of Deans

External Advisory

Board

CreativityInstitute

CoreEntrepreneurship

Faculty

InterdisciplinaryEntrepreneurship

Academy

TechnologyEntrepreneurship

Initiative

RiataEntrepreneurship

Center

-Creative campus forums-Imagination central/portal-Creativity curriculum-Creativity certificate-Creativity festival-Campus speaker series-CIE learning community

-Faculty Fellows-CIE Scholars-Arts initiative-Geology initiative-Vet. medicine initiative-Health sciences initiative-Entrepreneurship within Education-Entrepreneurship for psychologists-Military science and entrepreneurship-Green entrepreneurship-Entrepreneurship in engineering-Research grants-Faculty resource center

-Technology commercialization intervention model-Faculty bootcamp-Campus incubator-Technology & entrepreneurship coursework

-Cowboy Entrepreneurs Network-Riata interns-Business plan competition-Cowboy bootcamps-Women INSPIRE program-Disabled veterans program-Native American academy-Experiential classroom-Student incubator

…and other outreach programs

-Tenure track faculty-Clinical faculty-Core curriculum-Major, minor, master’s & Ph.D. programs in entrepreneurship-Core research streams-MSE Incubator

.

Entrepreneurship: a Life Philosophy

Attitude- You can affect

change- There is a better

way- Opportunities are everywhere- Embrace

innovation, change & growth- Failure is learning

Behavior- Pursue opportunity- Innovate- Bootstrap- Persevere- Act as a guerrilla - Manage & mitigate risks

Professionally

-Entrepreneuring in different ways over one’s career life cycle

In One’s Life

- the family

- church activities

- communityInvolvement

- personal relationships

- personal finances

- dealing with personal change


A CompetencY-BASED Approach

Recognizing Opportunity Assessing Opportunity Mastering Your Creativity Leveraging Resources Guerrilla Skills Mitigating and Managing Risk Planning When Nothing Exists Innovation---Developing Ideas that Work Building and Managing Social Networks The Ability to Maintain Focus Yet Adapt Implementation of Something Novel or New


Three Way Connections

core content is delivered through a curriculum viewed as a moving target --- and includes both core curriculum and emerging cross-campus curriculum.

content is reinforced and applied through aggressive emphasis on novel experiential learning approaches.

both the curriculum and experiential learning are complemented by a portfolio of high impact community engagement initiatives. Many of the outreach efforts produce experiential learning opportunities that are tied back to the curriculum.

this three-way set of connections between curriculum, outreach and experiential learning lies at the heart of our approach.


1.Prospective student

contact about entrepreneurship

program;

2.All incoming freshmen receive presentation on

E-Program and can enroll in ‘’The Creative

You’

3.Freshmen can live in the Creativity, Innovation and

Entrepreneurship Dormitory

4.Exposure to variety of

on-campus E-programs as a Freshman including

our two campus-wide speaker series

5.Recruitment into E-Club

and participation in Dilemmas and Debates

as a freshman or sophomore

6.Sophomores can enroll

in ‘Intro to Entrepreneurship’;

Eligible to work on E outreach programs

11.As junior, student can

become non-residential member of CIE

Learning Community;

16.Student can join Tech.

Commercialization Team as senior; they can select from wide

range of EEE electives

21.Seniors can participate

in consulting to entrepreneurs as part

of Cowboy Bootcamps

7.Application to EEE Major or Minor (completion of personal inventory) as a sophomore or thereafter

12.Students can enter the Cowboy Hatchery as

juniors; they are eligible for wide range of

EEE electives

17.Seniors enroll in

required EEE capstone course and participate in Capstone Elevator Pitch; serve as mentors to high

school students

22.Seniors Help Organize

the Annual EEE Awards Banquet

8.Exposure to variety of on-campus & off-campus E-programs as sophomore; Serve as host for visiting

entrepreneurs

13.Exposure to variety of on-campus and off-campus

EEE programs as a junior; eligibility for national bus.

plan competition

18.Exposure to variety of on-campus and off-campus

EEE programs as a Senior; eligibility for

national business plan competition

9.Students can enter the

Riata Business Plan Competition, Elevator

Pitch or Student Entrep. of Year in any year

19.Rising seniors and

seniors are eligible for the Entrepreneurship

Empowerment in South Africa

14.Apply for Riata Entrepreneurial

Internship as a junior or senior; serve of Student

Advisory Board

10.Sophomores can be

assigned an entrepreneurial mentor

and are eligible for officer position in E-Club

15.Reassignment to existing or to new

mentor as a senior; Eligible to be E program

project manager

20.Seniors participate in

the CIE Learning Community as

residential or non-residential member

Student Experience : The Total Immersion Principle

23.Review of student’s

Entrepreneurial Profile

24.Tracking and follow-up

after graduation

25.Return to campus to be involved in E Program

as Alumnus

UNDERGRADUATE Academic Programs

Entrepreneurship Major - follows a logical curriculum structure in

entrepreneurship that includes a number of innovative courses

Entrepreneurship Minor for Business Majors – fifteen hour entrepreneurship minor that complements any of the functional area majors

Entrepreneurship Minor for non-Business Majors – eighteen hour program that flexibly addresses the needs of students majoring in the arts and sciences, architecture, engineering, education, health professions, agriculture, communications, veterinary medicine and the performing arts

Individual Courses – ability for students from across the campus to take one or more of our 23 entrepreneurship courses


THE Curriculum Model

Pedagogical Elements Supporting the Entrepreneurial Process

FacilitatorsContexts for Entrepreneurship

-Start-up Ventures-Early Growth Firms-Family Businesses-High Growth Ventures-Corporate Entrepreneurship-Non-Profit & Social Entrepreneurship

-Entrepreneurship within Professions & Disciplines-Public Sector

Entrepreneurship-Cultural Entrepreneurship-Academic Entrepreneurship

-Opportunity Identification-Planning & Analysis-Risk Management-Guerrilla Skills-People Management and Development-Innovation: Products/ Services/Processes/ Business Models

-Creativity/Ideation-Resource Leveraging-Networking-Legal & Ethical Insights-Information Technology-Venture Financing-Outcomes Assessment


Undergrad Courses: Serving a Campus: EEE 1010/1020: The Creative You (2 sections per year) EEE 3020: Business Plan Laboratory (2 sections per year) EEE 3023: Introduction to Entrepreneurship (cornerstone) (14 sections per year) EEE 3033: Women and Minority Entrepreneurship (1section per year) EEE 3263: Entrepreneurial Marketing (2 sections per year) EEE 3403: Social Entrepreneurship (2 sections per year) EEE 3513: Growing Small and Family Ventures (2 sections per year) EEE 3663: Imagination (5 sections per year) EEE 4043: Entrepreneurship and the Arts (1 section per year) EEE 4010: Special Topics in Entrepreneurship (4 sections per year) EEE 4113: Dilemmas and Debates in Entrepreneurship (2 sections per year) EEE 4263: Corporate Entrepreneurship (1 section per year) EEE 4313: Emerging Enterprise Consulting (2sections per year) EEE 4483: Entrepreneurship and New Technologies (1 section per year) EEE 4603: Entrepreneurship Empowerment in South Africa (1 section per year) EEE 4610: Entrepreneurship Practicum (4 sections per year) EEE 4513: Strategic Entrepreneurial Management (capstone) (5 sections per year) EEE 4653: Venture Capital (2 sections per year) EEE 4823: Green Entrepreneurship (1 section per year) ECON 3010: Economics of Entrepreneurship and Innovation (1 section per year) LSB 3010: Business Law and Entrepreneurship (1 section per year) DHM 4453: Entrep. & Product Development for Apparel & Interiors (1 section per year) MKT 4873: New Product Development (2 sections per year) MKT 4500: Creative Marketing for Small Firms (1 section per year)


FLOW of the Degree program

Core Required Courses: Introduction to Entrepreneurship (Cornerstone), Imagination, Entrepreneurial

Marketing , Entrepreneurial Finance

Elective Courses: Entrepreneurship and the Arts, Business Law and Entrepreneurship, Creative

Processes & Problems, Emerging Enterprise Consulting, Economics of Entrepreneurship and Innovation, Green Entrepreneurship, Social Entrepreneurship, Women and Minority Entrepreneurship, Dilemmas and Debates in Entrepreneurship , Growing Small and Family Ventures , Corporate Entrepreneurship, New Product Development, Creative Marketing Strategies for Small Business, Entrepreneurship Practicum (1-6 credit hours), Entrepreneurship and New Technologies , Special Topics in Entrepreneurship, Entrepreneurship Empowerment in South Africa

The Capstone: Strategic & Entrepreneurial Management


University-Wide Curriculum Entrepreneurship & the Arts Green Entrepreneurship Agricultural Sciences and Entrepreneurship The Entrepreneurial Architect Entrepreneurship in Engineering Entrepreneurship in Health Sciences Entrepreneurship & Psychology Entrepreneurship within Education Entrepreneurship & Geology Entrepreneurship & Veterinary Medicine Joint Degree Auditing & Entrepreneurship Specialization Entrepreneurship and Military Science Entrepreneurship within Media & Strategic Communications Entrepreneurship, Horticulture & Landscape Architecture Sports Entrepreneurship Entrepreneurship in the School of Applied Health & Counseling Psychology Entrepreneurial Opportunity in Design, Housing and Merchandising


Deep Commitment to Experiential Learning

Idea diaries Cowboy Hatchery Simulations Entrepreneurial audits Business models Business plans Tech commercialization teams Mini-cases and full cases Role plays (VC’s, family firms,

etc.)

Consulting projects Marketing inventions Creativity field experiences

(e.g., the Lowe’s experience) Entrepreneurs in the classroom Interviews of E’s Internships Mentorships and job shadowing Social entrepreneurship

projects in the community


An experiential component in every course

The Portfolio Approach

Student Support Programs

Cowboy Idea Hatchery Creativity, Innovation and Entrepreneurship Scholars

Program Entrepreneur-in-Residence Business Plan Laboratory Cowboy Entrepreneurial Mentors The ‘E’ Club Riata Entrepreneurial Internship Program National Competitions


Creativity, Innovation & Entrepreneurship dormitory

Retrofit of Booker Residence Hall 3 credit course in dorm (“The Creative You”) Dedication of at least 10 hours per week to CIE

activities Mentoring Sessions, Jam Sessions, Ideation

Programs The “Provocateur Series” - regularly scheduled

discussions of innovation and entrepreneurship with faculty representing different disciplines on campus

Social Entrepreneurship Project – Working with an inner city high school

E Movie Nights, Outings & Social Events Web-based learning Experiences through ongoing

Blackboard (D2L) discussion groups


OTHER University – Wide Outreach

Riata Faculty Fellows Technology Entrepreneurship Initiative Riata Business Plan Competition ($40,000) Elevator Pitch Competition Institute for Creativity and Innovation Creativity Festival Distinguished Lecture Series Student Entrepreneur of the Year


Community Engagement with Impact

Cowboy Entrepreneurs NetworkOver 2500 entrepreneurs connected to the OSU Entrepreneurship Program

Cowboy Entrepreneur's BootcampsA series of modules tailored to assist both entrepreneurs and aspiring entrepreneurs fromOklahoma; We hold one urban and one rural bootcamp each year

Professional Development Seminars and Public TalksSample programs include Rethinking Marketing: An Entrepreneurial Perspective and Entrepreneurship in Established Firms: The Organizational Revolution; Over twenty talks across Oklahoma each year


Community Engagement: A FOCUS on Women And Minorities

Disabled Veterans Entrepreneurship ProgramForty-five disabled vets from across the nation attend three stage program at no cost

East Central High School Partnership Comprehensive program to help challenged inner city school in Tulsa become an entrepreneurship magnet school

Women Entrepreneurs Inspire SymposiuimProgram developed to foster the pursuit of entrepreneurial opportunities by women from all walks of life

Native American Entrepreneurship AcademyA portfolio of programs to serve Oklahoma’s 50+ tribal nations


Outreach to the Discipline The Experiential Classroom

Highly successful faculty development initiative that attracts 75 faculty delegates from around the country each Fall

Program Development AssistanceWorked with San Diego State, Iowa State, Miami U., Ohio Northern U. Drake U., Davenport U., Millersville U., St. Petersburg University (Russia), the coordinating group for the HBCU’s, among others in past year

USASBE ‘Program Assessment’ site

NCIIA Collaboration to help engineering schools

Officer and board positions, committees, review boards, editorships

Invited research presentations at universities


International Outreach

EESATwenty-five students and three faculty work for 6 weeks with

historically disadvantaged entrepreneurs in the townships

Dynamic Classroom Russia

A version of our highly successful Experiential Classroom taught in Russia

International Health Entrepreneurship Conference

Pioneering in this critical emerging field; partnering with USASBE

Accel REE Latin AmericaSupport for Peru offering of Roundtable for Entrepreneurship Educators

Faculty mentoring and assistance

helping programs in a number of countries (South Africa, Kenya, Russia, Pakistan)


Thought Leadership… Research with Impact

Active faculty research agenda

-39 peer-reviewed journal articles and 7 books over the past three years; in addition our clinical faculty have written four case studies and managerial pieces

Riata Distinguished Scholar Award

Summer research grants for faculty ($15,000)

Co-edit the Prentice-Hall Series on Entrepreneurship


Measuring Results: Key Metrics

1. # of majors (85), minors (65), students in courses (1,320)

2. Entrepreneurs involved with program (200+ per year)

3. Progress in developing the twelve competencies

4. Students reached by our programs and courses (2,200/year)

5. Student evaluations: top ratings among depts. in Spears School

6. National business plan entries and team performance (4/year)

7. SBI consulting case competition placements (2)

8. Student ventures while in school & at graduation (35 this year)

9. Entrepreneurial firms/start-ups served by consulting teams or interns (> 40 per year)

10. Faculty publications (> 17 per year)

11. Attendance at and financial performance of outreach programs (1495 attendance, all programs except VEP profitable)


RESULTS: Serving Our Stakeholders Students. We are currently reaching over 2,200 students in every college on the OSU

campus with a comprehensive mix of courses, degree programs, experiential learning and outreach projects;

Faculty. A community of faculty members are involved in the program, including 11 full-time faculty in the School of Entrepreneurship, 6 adjuncts, and involvement of 16 faculty members from across the campus;

Alumni and Other Members of the Entrepreneurial Community. We have launched the Cowboy Entrepreneurs Network with over 2,500 members. Annually, we meaningfully involve 200 entrepreneurs in the Entrepreneurship Program and serve many more. This produces a bullpen of entrepreneurs who serve as mentors entrepreneurs-in-residence, business plan and elevator pitch judges, guest lecturers, adjuncts faculty, intern hosts, consulting clients, and case studies;

Employers. Oklahoma firms support 20 interns and 18 consulting projects per year and hire our graduates;

External Community. We are meaningfully engaged in our community through the Cowboy Entrepreneurs Bootcamps, Women Entrepreneurs Inspire Conference, Disabled Veterans Prorgram, Experiential Classroom, and more.


SUSTAINABILITY: Infrastructure

Riata Center forEntrepreneurship

School of Entrepreneurship

Campus Outreach

Community Outreach

NationalOutreach

International Outreach

Core & Cross-Campus

Curriculum

ExperientialLearning

Student Advising

Service toSchool &Discipline

Research

Impact on catalog: undergraduate major and minor, 23 undergrad courses in catalog Physical space for school, center, dorm and two incubators 18 CIE Scholars Full-time administrative coordinator for School of Entrepreneurship Full-time administrative coordinator for Riata Entrepreneurship Center Executive director and assistant director for Riata Entrepreneurship Center Ph.D. program supports eight doctoral students 10 graduate assistants, 4 undergraduate student workers


SUSTAINABILITY: The ‘E’ Team

Core Faculty: Dr. Michael H. Morris, N. Malone Mitchell Jr. Chair, Head of School Nola Miyasaki, Norman C. Stevenson Chair, Director of the Riata Center Dr. Robert Baron, William S. Spears Chair Dr. Bruce Barringer, Johnny D. Pope Chair Dr. Vance Fried, Riata Professor of Entrepreneurship Dr. Craig Watters, Thoma Distinguished Clinical Professor Dr. Rubin Pillay, Daniel White Jordan Clinical Professor Dr. Justin Webb, Assistant Professor Dr. Thomas Westbrook, Clinical Professor of Creativity Mr. Jon Wiese, Riata Distinguished Professor of Entrepreneurial Practice Col. Kevin Kriner, Clinical Faculty in Technology Entrepreneurship Dr. Brandon Mueller, Assistant Professor (Fall 2011) Ms. Patricia Henriques , Thoma Family Distinguished Clinical Professor Dr. Melanie Page, Director Institute of Creativity and Innovation, Faculty Fellow

Faculty Fellows: Sixteen faculty from across the campus

Adjunct Faculty: James George, Dr. Steven Griggs, William Paiva, Liz Payne, Derrick Wallace

Teaching Doctoral Students : Chris Pryor, Rebecca Franklin, Blakely Davis, Eric Arsenau


SUSTAINABILITY: Financial MODEL

Nine endowed chairs and professorships (Spears & Riata)

Three Riata professors of entrepreneurial practice

OSU pays for three faculty lines in EEE, faculty in other depts., adjuncts, and secretary

$28.2 million endowment

Approx. $250,000 in alumni gifts to EEE annually

Creativity, Innovation and Entrepreneurship Scholarships

Active grants from Foundation for Enterprise Development, NCIIA, OCAST, Koch Foundation

Profitable programs (Women Entrepreneurs Inspire, Cowboy Bootcamps)


Summary of Our Innovations1) A competency-based approach;

2) High impact structure : a) School of Entrepreneurship manages curriculum, research and academic matters; b) Riata Center for Entrepreneurship manages all outreach programs;

3) A major and two minors in entrepreneurship supported by an innovative, comprehensive 23-course undergraduate curriculum;

4) A leading edge approach to cross-campus entrepreneurship built around ten initiatives and three different course delivery mechanisms;

5) An experiential learning ‘portfolio approach’;

6) ‘Total immersion concept’ manifested through Cowboy Idea Hatchery, E Club, Mentoring Program, CIE Learning Community, Riata Business Plan Competition, Riata Internships;

7) Riata Faculty Fellows Program, the CIE Scholars, and Cowboy Entrepreneurs Network;

8) Creativity, Innovation and Entrepreneurship Dormitory;

9) Entrepreneurship Empowerment in South Africa and the Experiential Classroom;

10) High impact outreach programs that engage students and make a difference on campus and in the community (e.g., Disabled Veterans, High School Magnet Program Women Entrepreneurs Inspire, Cowboy Bootcamps);


Transferability Program Component More Difficult to Transfer Readily Transferrable Has Been Transferred

1. Overall Program Model XX

2. Creating a School/Dept. XX

3. Curriculum Model XX

4. Design of Major and Minors XX

5. Design of Courses XX

6. Experience Portfolio Concept XX

7. E. Dormitory XX

8. Experiential Classroom XX

9. E. Faculty Fellows XX

10. Women Entrepreneurs INSPIRE XX

11. Disabled Vets Program XX

12. Cowboy Hatchery (incubator) XX

13. Riata Business Plan Competition XX

14. Cowboy Entrepreneurs Network XX

15. University-wide Approach XX

16. Recognition of Top Scholars in Discipline

17. CIE Scholars Program XX

18. Riata Internship Program XX

19. Creativity Institute XX

20. Cowboy Bootcamps XX

21. East Central High School Magnet XX

22. South Africa Program XX

23. Entrepreneur-in-Residence

24. Technology Entrep. Initiative XX

25. Cowboy E. Mentors Program XX


“Be the change you wish to see in the world.”

-M. Gandhi

entrepreneurship.okstate.edu

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At Oklahoma State University The Undergraduate Program in Entrepreneurship IMAGINE > BELIEVE > CREATE 2012 USASBE National Model Program Nominee