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1At the station
At the stationInsights from HS2 online panel
2At the station
Task 1, posted 01/04/2014
Task: • Think about any transport hub (airport, sea port, train, bus, metro or
tram station). Tell us about one location that works and why. This could be due to:
• Facilities: shops, cafes, restaurants, ticket points, ticket desks, information points.• Layout and design: look and feel, quality of information provision, ease of platform
access.• Comfort: seating, space, light, décor.• Anything else. Feel free to take/find a picture or video of the station and upload it.
• Now think about one particular transport hub that you dislike, providing reasons for your answer. Again, this could be down to the following factors:
• Facilities: shops, cafes, restaurants, ticket points, ticket desks, information points.• Layout and design: look and feel, quality of information provision, ease of access
to platforms.• Comfort: seating, space, light, décor.• Anything else...
3At the station
Great architecture stands out• Architecture was a key theme when describing great transport hubs.
SCHIPHOL AIRPORT
ST PANCRAS
[St Pancras] “It's busy but somehow the sense of space as well as a brilliant blend of beautiful old gothic with modern functionality really works -
when thought goes into design, it transforms our experience.”
GRAND CENTRAL STATION EAST MIDLANDS AIRPORT
“Grand Central Station in New York, the beautiful architecture and the clean open space, with gold and marble everywhere. It's a stunning place where you just want to while away the hours, journeys from there feel special and memorable rather than a chore.”
[Marylebone] “It’s rather like being in a giant sunlit Victorian
conservatory.”
“Blackfriars really made me look forward to my daily commute to the City.”
4At the station
Good design of hubs can take the stress out of travelling
Example from the panel of an ideal station
[Singapore Airport] “We found a little oasis – literally - comfortable chairs by a window
complete with a water feature and a butterfly house. It made us feel calm and
refreshed. It was quite amazing and totally unexpected. The feeling is that the natural elements have come inside and there is a osmosis between technology and nature.”
“As a major hub it is often busy and crowded, but from my experience it doesn't FEEL uncomfortable or over-
crowded. The internal layout makes it easy to see a quieter place to wander to, whether this be one of the
multitude of shops, the juice bar, the 'library', or one of the relaxation zones. The 'Kid's Forest' must be a blessed
relief, to let them run off a little steam somewhere safe.”
“You don't feel like you are being 'herded' any where or that you are
just a number on a ticket at Schiphol.”
5At the station
Music, art and culture lifted spirits“There were a series of musical
performances at Glasgow Central train station last year…. commuters were all stopping to have a boogie
and take pictures.”
“I encountered a band playing boogie-woogie music and the joy was so
infectious, the grey faced commuters and travellers were transformed into
smiling at each other, tapping feet and dancing- it was wicked!”
[St. Pancras] “I passed an old slightly out of tune upright piano with some boogie-
woogie being belted out by seemingly just a member of the public. A few yards later on there was another - a bit of Elgar this
time. Beats bland lift music. And that soaring roof is just so good for the soul.”
[St Pancras] “It’s such a grand and magnificent place and buzzing with excitement. I particularly like the piano in
the centre which invites anyone to go and play. Its spontaneous performance at its best and I often come
back to the station early so I can stop for a few mins and listen to people play. I think having interactive, creative things to do in transitional spaces works really well.”
“I like the way Liverpool Lime St station take part in
the city’s culture programme. A few years
ago the station played host to a large mechanical
spider ‘La Machine’ which started off on the side of the train station and then
worked its way through the streets of Liverpool. It was
amazing to watch!”
6At the station
Bad design creates strong reactions
[Birmingham New Street] “It surely must qualify as one of Dante's nine circles of hell.”
“I felt like a rat caught in a maze.”
“Crowded with a horrible feeling of claustrophobia and overwhelming confusion.”
“If they'd had railway stations during the Dark
Ages, they probably would have looked - and
smelt - something like New Street!”
“It feels subterranean to me, even though it
obviously isn't.”“Wembley station on the line running out of Euston was
obviously designed by someone who hates people.”[Birmingham Snow Hill] “The atmosphere conveyed is
just 'get in and get out, we don't want you here! There is that feeling that something looms in the shadows!”
7At the station
Task 8, posted 06/06/2014
Task: • How can we tailor the HS2 stations to reflect regionality in
your area?
• Are there any landmarks or anything for which your area is famous that you would like to see reflected in the station and how would you incorporate it?
• An example may be at East Midlands airport where they use the fields mural and red phone box.
8At the station
Views polarised on regional feel• Passengers liked the idea of a regional feel to the stations to give an individual character
but many worried it would be a gimmick and not in keeping with a modern image. Most wanted tasteful customisation and no over-used clichés.
“I’ve had enough clichéd images i.e. Shakespeare County, Robin Hood Experience etc. Let’s direct the energies of the HS2 architects and planners into creating stunning terminal
buildings which fit their surroundings and enhance the travelling experience, pieces of architecture of which the ‘regions’ can be proud.” (Business, Birmingham, 51-60)
“Better to have a modern station with art or sculptures. If HS2 was for the future then it would be 'cool' to have
something modern and futuristic.” (Business, Birmingham, 18-30)
“It's treading the line between representing an area for its achievements and individuality without being clichéd,
patronising, cheesy or tasteless.” (Business, London, 51-60)
“To have our stations looking generic, the same all over the world, not reflecting anything real would be a missed opportunity.” (Business, Birmingham, 51-60)
“It's always nice to get some kind of regional feel to a station, especially when you haven't been there
before and may not know what the area is famous for or its history.”(Commuting, Birmingham, 31-40)
“A little nod to the local area whilst remaining classy is the way forward. Something local to Liverpool would
be great.” (Business, Liverpool,31-40)
Positive Negative
“A tribute piece to the local area would not be amiss.”(Commuting, Nottingham, 18-30)
9At the station
Desire to show the best of their area
• People are proud of their local area and want to show it off but regionalisation should be subtle and focus on sources of pride not clichés, such as sport, architecture, scenery, local industry and famous people.
LOCAL INFORMATION•Information on area history, important people, social history, local accents and attractions.•Museums (potentially manned by volunteers).
ARTWORKS•Statues, pictures and murals.•Sources of local pride and fame.
“Maybe an open museum site at each station to pass away longer journeys and even to add to the local economy when customers buy the products. Neustadt
Station is a superb example having made a massive porcelain wall plaque reflecting local history, industries, parks, monuments and churches that was hand made in the massive Meissen porcelain factory. We could do something like that for each
station, symbolic of that city, county, village or town.” (Business, Nottingham, 61-70))
“I think that the idea of using pictures, murals, statues or whatever is about enabling those who might not know about what the town is famous for once they
arrive.” (Business, Birmingham, 51-60)
10At the station
Modern design inspired by heritage
• As HS2 is a futuristic project, passengers felt station design should be modern and forward-thinking but still able to reflect the area’s heritage.
“We still have lots of interesting buildings. For example, Perrott's Folly & Edgbaston Waterworks,
Fort Dunlop, the Botanical Gardens and Glasshouses, Victoria Square… All these along
with the canals & Jewellery Quarter could be used as a point of reference to reflect the heritage of the
city. Not saying this needs to be in your face but I'm sure subtle references to the City's past could be incorporated into a stunning modern design.”
(Commuting, Birmingham, 31-40)“It might be nice to have a past element and then a new element showing all the regeneration that has, and will
have, gone on recently.” (Commuting, Birmingham, 31-40)
“As I live in Birmingham I think an effort should be made to reflect the rich industrial and commercial heritage of our
second city which helped put the Great...in Britain.The original Birmingham Curzon Street railway station was
seen as the jewel in the crown of the London and Birmingham Railway Company. Hopefully HS2 at this
famous site will again bring together all the best we have to offer.” (Business, Birmingham, 51-60)
11At the station
Get local people involved with the station and its design
“I like the idea of local artists creating (what could become) iconic art work for each station. Not
necessarily work that reflects the area but something original that becomes associated with
an area in time like the Angel of the North.”(Business, Leicester, 31-40)
“Pop up shops would be good. A local producer /designer (maybe new to their business to promote those who would
benefit from publicity) could have a shop for a month to highlight a local trade or
business.”(Commuting, Sheffield, 18-30)
“I do, however, think that rail stations offer significant areas of public space that could
be used for sculptures and artworks. Actually surprised that there is not more of
this around now. So, maybe regionalartists and sculptures rather than
necessarily art about the local region.”(Business, Birmingham, 61-70)
“I think getting local schools involved in some form is a nice touch as that gives it a local feel and gives more
ownership over the design to the local community!”
(Leisure, Newcastle, 18-30)
ARTISTS• Open spaces in the station could feature
regional artists and sculptors.• Some wanted art about the area, others
argued for modern, unique commissions.
BUSINESS• Pop up shops from local producers
and designers.• Spending would benefit local
economy.
SCHOOLS• Children involved with the
design would give more ownership to the community
12At the station
Selling local food would be popular
• Current stations are seen as ‘homogenous’ and ‘soulless’, full of the same high street chains. Selling traditional, local food specialities within stations was very popular. Many passengers were passionate and excited about this idea, it would celebrate and showcase local culture in an enjoyable way.
“My dream idea would be to have traditional, local food specialities in every station. You could have a farmers’ market
or incorporate it wherever possible in sandwiches, snacks, cakes and drinks. We have amazingly good local Stilton. This would celebrate and showcase local heritage in a useful and
delicious manner.” (Leisure, Nottingham, 41-50)
“I love the regional food idea. It would go some way to ameliorating the effects of a
homogenised M&S Simply food. I love M&S but if you were visiting somewhere and wanted to partake of locally sourced unique flavours -
go regional.” (Business, London, 51-60)
“Showcasing regional foods is a great idea, We're all a bit sick of soulless Burger Kings and Prets so why not give
British food a bit of a boost, there’s loads of enthusiasm for street food at the moment. Me and my boyfriend went to
Brixton market at the weekend and I was blown away by the choice of food, all influenced by the people who live in such a
diverse area.”(Commuting, Manchester, 18-30)
13At the station
Recommendations
• Passengers have pride in their local area and want to show it off.
• Giving HS2 stations a ‘regional twist’ is likely to be popular and would help avoid the homogeneity of many current stations.
• Regional customisation needs to be subtle, modern and about aspects of the area that locals are proud of, rather than stereotypes or clichés.
• Stations could include local businesses (including regional food producers), artworks by local artists and a subtle nod to the area in the station design.
14At the station
Task 10, posted 04/07/2014
Task: • What would encourage you to use a lift in a train station, over
using the escalator or stairs?
• What do you prefer to use to travel around the station and are there any circumstances under which you would use one mode over another?
15At the station
Choosing the lift or escalator
• Heavy or bulky luggage.• Children and pushchairs.• Disabled.• No escalator or stairs available.• Escalator looks unsafe (crowded with people and luggage).
LIFT ESCALATOR/STAIRS
• Any other situation!
Shall I take the lift, escalators or stairs?
16At the station
Barriers to using lifts
INCONVENIENT TO FIND OR USE
• Not clearly signposted and difficult to find.• Inconvenient locations.• Too far from exits and entrances.• Long walk can be required to reach them.• Unsure where lift is going.
SLOW TO USE
• Too few or small lifts.• Queues and long waits. • Doors slow to close, especially if lift called. • Feels slower than an escalator.• Slow to exit if lift crowded.
DISLIKE OR FEAR OF LIFTS
• Small, crowded, lack of personal space.• Claustrophobic, lack of view, safety concerns.• Poor lighting or ventilation.• Dirty or poor condition, bad smells.• Control panels too high.
SOCIAL BARRIERS
•Widespread belief: a lift is for those who need it.•Lifts are for disabled people, those with children.•Lifts are for people with large luggage.•Lifts seen as the ‘lazy option’.•Many feel they should use stairs for exercise.
17At the station
Overcoming barriers to lifts
1
2
3
4
More, larger lifts• Reduced need to queue/wait.• Increased personal space.• More room for luggage, pushchairs.• Less claustrophobic.
Multiple locations, clearly signposted• Lifts easier to find.• Reduced need to walk long distances.
Clean and well maintained• More enjoyable experience.• Better upkeep to improve feeling of reliability.
“I agree large lifts that are not claustrophobic are the ideal. I like the idea of see through doors and perhaps elevators with a view, like they have at
St Pancras. I guess there will be quite a few elevators to transfer passengers given forecast
numbers.” (Business, Birmingham, 51-60)
“I’d prefer them to be easier to spot and access via clear sign-posting and sited in a convenient
position.” (Leisure, Nottingham, 41-50)
“Glass lifts are much better for visibility, space and they feel safer.” (Business, London, 51-60)
“If lifts were clean, airy and easy to queue for without getting pushed and shoved by REALLY BUSY people then I would use them when I had
a lot to carry.” (Business, Nottingham, 31-40)
Need choice as social barriers mean some passengers will always prefer stairs or escalators.
Glass lifts• Lighter, more pleasant, less claustrophobic.• Reduced safety concerns.• Interesting view.• Easier to see lift’s destination.
18At the station
Lift examples• Lifts done well can be an enjoyable and impressive part of the passenger experience.
“I really like the lifts at Dubai airport! They're really quite impressive, I think maybe half a dozen lined up
against a big glass window, they are big and airy, made of glass and both manned inside the lifts and there are
members of staff outside them directing customers. The fact there are so many means you never wait for
one and they are never full to the brim, it’s very efficient. Conclusion... can we have lots and lots of
glass elevators you never have to wait for and can they be manned?” (Commuting, Manchester, 18-30)
WATCH A VIDEO CLIP HERE
• Lifts done badly – there was discussion about voice activated lifts but the consensus was that such technology would cause more problems than it could solve.
19At the station
Other ways to get around the station
• Passengers suggested more “futuristic” modes of transport, which were seen as more effective and enjoyable. These included:
Moving walkways: horizontal and between different levelsMoving walkways: horizontal and between different levels
Segways: futuristic and fun!
Segways: futuristic and fun!
Diagonal bridges: as seen at Farringdon Station, LondonDiagonal bridges: as seen at Farringdon Station, London
Buggies: for less mobile passengersBuggies: for less
mobile passengers
Air rail link: as at Birmingham International Airport
Air rail link: as at Birmingham International Airport
20At the station
Task 11, posted 11/07/2014
Task: • What style of seating would you like to see at the station?
Use examples from other transport hubs or public places that work well.
• Also, how much seating does there need to be and where should it be? For example, at platforms, in the station 'hub', near cafes and restaurants?
21At the station
Seating expectations
COMFORT
QU
AN
TITY
On the platform
In the concourse
By the eating areas
• Desired levels of comfort and amount of seating at the station depend on location.
• The importance passengers place on the comfort of seats at the station is not as significant as anticipated.
• Given that HS2 trains are scheduled to depart every 2-3 minutes, time waiting (and sitting) should be minimal.
“As HS2 is expected to run every two minutes, seating can be basic as there should never be too much of a wait.”
(Commuting, Newcastle, 41-50)
“I'm all about comfort but I’d hoped that I wouldn't be waiting too long at a station when it comes to the HS2 so I suppose I
wouldn't necessarily sit down for too long.” (Business, Birmingham, 18-30)
“There should be plenty of seats available although ultra luxury should not be necessary as the wait to board should be shorter than at
an airport.” (Commuting, London, 61-70)
22At the station
Platform Seating: available, basic
• There is an expectation that seats will be present on the platform.• However, comfort is not paramount if waiting time on the platform is minimal.• Seats could be folded to allow more room during busy periods.
“In Dresden, there are three or four bench style seats on the platform, whereas for better comfort, the passengers are seen at the main concourse
at a lower level where there are a range of shops.” (Business, Birmingham, 61-70)
“Another idea to add even more space in the platforms, seating could maybe be folded away (as they could be
mounted on the wall of the platform, a bit like auditorium seating) if passengers needed more space etc. As I am not
expecting to hang around on platforms for a long period you could compromise on more comfortable seating design
for this idea.” (Commuting, Nottingham, 18-30)
Key requirements• Seats are covered.• Seats have backs to them.• Can be cleaned easily.• Departure boards are visible.
Key requirements• Seats are covered.• Seats have backs to them.• Can be cleaned easily.• Departure boards are visible.
23At the station
Concourse Seating: lots of it!
• Unanimous desire for seating within the concourse: “seating for everyone”.• Expect to be the most comfortable seats as most passengers will wait here.• Still, levels of comfort required range from basic to high tech luxury.• As a minimum, passengers desire airport style seating but with extra features.• .
“There should be enough seating for everyone, as I
have seen at certain times and places where passengers have been
sat on the floor.” (Leisure, Nottingham, 31-40)
“There would be plenty of seating for those waiting to learn their
relevant platform numbers.” (Leisure, Nottingham, 31-40)
Extra features• Plug sockets.• Headrests and armrests (adjustable).• Reclining.• Receptacle beside the seat for bags.• Sufficient space in between seats.• Easily cleaned.• Departure boards visible (or built in).
Extra features• Plug sockets.• Headrests and armrests (adjustable).• Reclining.• Receptacle beside the seat for bags.• Sufficient space in between seats.• Easily cleaned.• Departure boards visible (or built in).
24At the station
Limit seating by shops and cafes
• Food and drink does not need to be consumed in or by shops and eateries.• Passengers feel this could lead to congestion around these areas. • Instead a ‘hub’ of seats close by for bought from shops or brought from home food.
“I agree that siting seats near shops could well cause a congestion problem. It would
be good to have them not far from food retail places, though, so that anyone wanting a
quick sarnie or cake could do so in comfort.”(Leisure, Nottingham, 41-50)
“Why not have mini stations along the length of the station, to rest your tea, coffee and croissant whilst standing. Mini stations are
small circular tables mounted on a metal pole where you can rest your cups of coffee, food
and it is big enough to accommodate four people. ” (Business, Birmingham, 61-70)
25At the station
Task 12, posted 18/07/2014
Task:• Consider where you would choose to wait at the station if you
arrived ahead of your departure time by 10 minutes, 20 minutes, 30 minutes or 45 minutes. Would it be:
• Platform.• Concourse.• Lounge.• Waiting room.• Browsing shops, restaurants, etc.
26At the station
Long waits designed out of HS2
• Recalling the HS2 vision to operate with “clockwork” efficiency and trains every few minutes, several said there should not be a need to spend time waiting at the station and some queried the need for designated waiting areas.
“My view on waiting is coloured by our original presentation. Think 15 years in the future and think anything is possible. I therefore assume that these trains will run on time and the "back office" will be
sophisticated enough to ensure waiting is kept to a minimum.” (Business, London, 61-70)
“Hopefully I wouldn't have to wait a long time in these lounges as trains
will be punctual and there will be helpful prompts around to get me to
my train within a few minutes.”(Commuting, Nottingham, 18-30)
“Ultimately given the aspirations of the team behind HS2 and its intended clockwork
efficiency I would expect a significant number of passengers to arrive "just in time" and as a
result not need lounges or waiting rooms.”(Business, Birmingham, 51-60)
“If it was a commuting day, I'd turn up soon before departure as no need for
me to wait that long.” (Commuting, Birmingham, 31-40)
27At the station
Needs vary by wait timesSHORT WAITS MEDIUM WAITS LONG WAITS
Physiological needs (shelter, toilets, baby change, ability to purchase refreshments)
Security (good lighting, space, cleanliness)
Information (departure boards, staff members)
On the platform
Seating (basic comfort) Seating (medium comfort) Seating (greater comfort)
Relaxing experience, feel special
Fulfil personal needs (shower, warm bottles)
Near or with view of the platform Away from the platform?
Entertainment (TV, newspapers, free Wi Fi)
BOARDING 10 minutes 20 minutes 30 minutes 40 minutes 50 minutes
28At the station
Preferred waiting areas by time• With 10 minutes until boarding, most people prefer to wait on the platform.• If longer, passengers would wait in a lounge or browse shops and cafes.• While a lounge was a popular option, very few would choose a waiting room.• The concourse was less popular when other seating options were offered.
29At the station
Waiting on the platform
• The platform should be a pleasant environment to wait in: well lit, spacious, and providing shelter from the elements. It should offer the following facilities:
• Toilet and baby changing facilities.• Clear view of the departure boards throughout the platform.• Refreshments for purchase.• Chest high tables throughout for resting drinks, laptops.• Staff to assist with queries.• Seating (basic comfort).• Bins.
30At the station
Longer waits: people want choice
• How time is spent during medium and long waits is personal and varies by personality, mood on the day, the nature of the journey and the influence of any companions.
• For some only a long wait would prompt them to sit and relax, others would be happy to sit for a while but not a long wait.
• It will be important to offer passengers choice and flexibility, with different options available both near to and away from the platforms.
31At the station
Task 12+, posted 21/07/2014
Task: • Most of you said you would wait on the platform if you arrived
10 minutes before boarding but that you’d prefer to wait in a lounge or browsing shops and restaurants if you arrived half an hour or more before boarding.
• Waiting in a lounge was relatively popular but few people said they would choose a waiting room. Why is a lounge preferred over a waiting room? What would a waiting room need to be like to encourage you to wait there?
• What facilities would you like to be available in the:
• Lounge• Waiting area• Platform
32At the station
An appealing waiting room• The ideal “waiting area” would have an attractive design, good lighting and plenty of
facilities. It would not be referred to as a “waiting area”.
Windows with views (ideally of platform)
Toilets and baby change facilities
Children’s play area, bottle warmer
Quiet zone and meeting area
Spa and treatments like reflexology
Plenty of plug charging points
Newspapers & magazines
Refreshments (complimentary?)
Free Wifi and TV entertainment
Departure boards and staff for help
Comfortable chairs (adjustable, recline)
Terminals for train services and booking
Plants
Showers
33At the station
Negative perception of waiting rooms“Given that the term "waiting room" usually conjures images
of hard wooden seats in damp, congested, dingy and uncomfortable surroundings, it's not surprising that most
would prefer a lounge.” (Leisure, Glasgow, 51-60)
“In my mind a waiting room is rather clinical with seating in rows, whereas a lounge is more comfortable with a welcoming atmosphere, tables for
drinks etc.” (Business, Leeds, 61-70)
“I feel currently the lounges at train stations are more
comfortable and plush with better seating compared to waiting rooms that are very basic with limited facilities. Current waiting rooms are
very dirty and not appealing; I wouldn't even dare to use
the toilet!” (Commuting, Nottingham, 31-40)
“Personally, I think of lounges as being bigger, open, well lit spaces whereas most of the waiting rooms I've experienced have been small, dingy
areas plonked on the end of a platform as an after thought.” (Commuting, Birmingham, 31-40)
“I suppose it is in the name for me. Lounge just sounds more relaxing and comfortable. A waiting room just makes me picture clinical, uniform seating with no thoughts to comfort because you are only supposed to be waiting for a short while.” Business, Birmingham, 18-30)
“I hate waiting rooms, you always end up sitting next to someone with
either their phone on and music playing loudly or having a really loud
conversation on their phone! It always seems to be full of your local
louts and children who are bored out of their mind as it's just so drab inside!” (Business, Liverpool, 31-40)
34At the station
Waiting rooms: equal but different• Many disliked the idea of two waiting areas and felt all facilities should be of an equal
standard. However, there could be merit in dividing areas by wait time.
• Fewer facilities required but still want café-style facilities: entertainment, comfort, refreshments and info.
• Lots of open space for easy manoeuvring.• Near by or in view of platform, for reassurance.• Comfortable but not too comfortable (risk missing train!).
Medium wait Long wait
• Lots of facilities to meet range of needs from showers to quiet zones and meeting rooms.
• Further away from the platform and ‘hustle and bustle’.• Comfortable and relaxing.• An experience that makes the passenger feel special.
“A waiting room is adjacent to the platform where you can quickly hop onto your train when it arrives… a lounge is
somewhere I'd go if I've got a bit of time to kill. The waiting room should have big windows looking onto the platform
so you have the reassurance of seeing your train arrive. A lounge should be close but not adjacent to the platform, it needs to feel secure and cosy and away from the hustle
and bustle.” (Commuting, Manchester, 18-30)
“I agree with the others that a lounge tends to be posher, more luxurious and more likely to be used for a longer waiting period. I'd choose a lounge if I had to wait for a long time. Waiting areas should be nearer
to the platforms. Seats could be less luxurious than in the lounge, but more comfortable than those on the
platform, as this is likely to be more of an intermediate waiting time area.”
(Leisure, Nottingham, 41-50)
35At the station
Ideas for lounges
“Very comfortable and relaxing seats – perhaps
reclining with a foot rest at the bottom (rather like my beloved Stressless chair).”
(Leisure, Nottingham, 41-50)
“It would be good to be flexible/changeable depending on
people's needs – high or low tables, adjustable seating? It would be
good to have flexible arrangements so a family can sit together or more
solitary spaces if people need to work.” (Leisure, Nottingham, 31-40)
“Separate children's play area, maybe a ball pool enclosed in
Perspex so you could keep an eye on them. Separate quiet zone, far from the children. Drinks available (free and healthy!). Bottle warming.
Breastfeeding friendly signs.”(Commuting, Glasgow, 31-40)
“If there is a distinct branding and design to HS2, some of the key
design notes features on the train can be echoed in the station waiting
room. You know where to wait because you recognise the brand, this would be particularly useful at
the big stations.” (Business, Liverpool, 41-50)
“Adequate wheelie parking space is *never* factored in resulting in
me blocking someone's path, having a job to manoeuvre in or
out of provided seating arrangements. Maybe terminals to
access journey information, or book food, or luggage check-in.”
(Leisure, Glasgow, 51-60)
“The lounge does conjure images of luxury as it usually has connotations of business class passengers. Built in screens where
people can watch TV, listen to music, browse the in-station shops or food and
have it delivered to you or ordered for the train. I would go here to get away from the rush and relax before a journey so a spa
would probably be appropriate.”(Commuting, Manchester, 18-30)
“Somewhere where you can completely relax and for that I'd like comfy sofas, drinks
available and soothing music.”(Commuting, Birmingham, 31-40)
“I wouldn't want in any of the options would be soothing music. If
people want music then headphones should be provided so
others don't have to listen to it.”(Commuting, Newcastle, 41-50)
“No music! Make headphones available for those who want it, but I prefer my own music
choice, not lift muzak.”(Leisure, Glasgow, 51-60)
36At the station
Ideas for platforms
“One thing I would like, given that I'm 6ft 4, is some
sort of chest high laptop tables. Would be good to use to keep up with things while having the short wait for the train.” (Commuting,
Birmingham, 31-40)
“Platforms would be spacious and designed to allow easy transit - information screens at eye level, perhaps with information relevant to the
viewer - "near field" technology.”(Business, Birmingham, 51-60)
“The platform should be very functional providing plenty of space for disembarking
and embarking without the usual crush. Clear signage to help find your carriage.
Well lit and well staffed to help keep things moving. Good air-co and temperature
control. Toilet facilities which are spic and span and maybe emergency call points for any more serious issues that may occur.”
(Business, Birmingham, 51-60)
“The platform should be open and easy to get around, I'd like it if there was a temporary
divider to allow customers to get off before the masses squeeze on, maybe people could
exit one side of the train and once they are clear others could board on the opposite side?” (Commuting, Manchester, 18-30)
“Plenty of room, adequate seating and clear signage for boarding. Maybe a direct link from waiting area to platform, always with staff available for
queries and assistance.”(Leisure, Glasgow, 51-60)
“I would like to see the board from anywhere on the platform. Lots of seats would be
appreciated. I think we should keep people away from the platforms such as at St Pancras where you can only go to the
platform when your train arrive.”(Commuting, Sheffield, 18-30)
“Platform areas need not be so luxurious. I would prefer them to be sheltered from the rain and with some completely
enclosed areas on the platform so that you can get out of the wind, rain or snow during particularly bad or cold weather. A
decent quantity of seats - these could be much more utilitarian than those in the lounge, but still comfortable, and not the kind
where you have to perch on the edge or have your legs dangling. Toilets should be nearby. Plenty of screens giving departure times along the length of the platform and be easy to view… good quality speakers so that announcements can be clearly heard, rather than the usual garbled nonsense.”
(Leisure, Nottingham, 41-50)
In many tasks, it’s been clear that clear signage is really
important for HS2. We’d now like to understand more about
what makes signs clear and easy to understand.
Please upload at least one example of a sign you find:
• easy to understand
• difficult to understand.
Please explain why you find these signs easy/difficult to
understand.
The signs can be from anywhere (not just train stations) and
don’t necessarily have to be ‘directional’ signs – for example,
they could be signs giving instructions.
Task:
Posted 07/03/2015
At the station Year two37
• An effective sign is immediately understood
by everyone – even those who are not native
to the country.
• While an unclear sign needs time and effort
to understand.
• In a time pressured situation, badly designed
signs can engender anxiety and stress.
• With HS2 needing to direct large numbers of
passengers quickly, it is crucial that its signage
can be understood immediately.
Effective and clear signage is crucial for easy,
quick navigation
“It is very important to have clear, easily
understandable signs as you do not
always have long to look and
understand them.
Confusing road/rail/airport signs all lead
to confusion and hesitation which can
ultimately lead to accidents or major
problems in some situations.”
(Leisure, Leeds, 18-30)
At the station 38 Year two
Effective signs…
Use clearly recognised words, symbols
and colours!
Are easy to readLarge, clear fonts in contrasting colours
Use a mixture of words, symbols
and colour
Cater for different languagesEasy to find your language quickly
“I find Ladies and Gents toilets
signs a bit confusing, sometimes
establishments seem to try and
make them a little more elaborate
and it has caught me out on a few
occasions!”
(Leisure, Birmingham, 51-60)
“What gets me about these signs
is that sometimes they are [one
language] first, English second
and sometimes the other way
round, this inconsistent approach
is confusing!”
(Business, London, 51-60)
“Easy to understand
sign: It's made up of
words and symbols for
first time glance to aid
communication.”
(Business,
Nottingham, 51-60)
“The letters are tricky
to read and the menu
inside is just a jumble
of over stylised text
that you get lost in!”
(Business, Liverpool,
41-50)
At the station 39 Year two
Effective signs…
Are easy to relate to your situationYour destination, at your time of travel
Are well positionedDo not mislead due to unclear positioning!
Have the right level of informationNeither too much nor too little
Show direction and distance clearly
“Very easy to
understand where to
go. They give you a
sense you’re going
in the right
direction.”
(Leisure,
Nottingham, 31-40)
“I am assuming this isn't
with BBQ sauce in the
pizza shop but the
placement of it is really
poor and becomes more
comical than anything.”
(Leisure, Nottingham, 31-
40)
“This is the safety notice in
every carriage of Chiltern
Trains. Graphically it is
cluttered and difficult to read.
To read it you have to lean
over a table and two seats
and even then the point size
of the text is far too small.”
(Business, Birmingham, 51-
60)
“This stop provides
details of the next few
buses, the current time
and a map of where
you’re located.”
(Leisure, Nottingham,
31-40)
At the station 40 Year two
And effective signs also…
Show a sense of humour!
At the station 41 Year two
Task:
In previous tasks, you’ve talked about the importance of luggage storage on trains
and have suggested that you’d like there to be an option of ‘checking in’ luggage
(like on planes).
We’d like to understand a bit more about how you think this could be organised on
board HS2:
Would you, personally, use a luggage check-in system? On which types of
journey would you use it?
How would it work – for example, how/where would you check in/retrieve your
luggage?
Would you expect there to be airport-like security with check in bags?
If airport-like security checks were conducted, it might take a while to check in
your luggage. If this were the case, would you still want to use a check-in system -
or not?
How early would you be prepared to arrive before your journey, to check your
luggage in?
Posted 03/07/2015
At the station Year two42
The concept of luggage check-in divided the
panel into two groups
Those in favour thought this was a
fantastic idea as it would help
towards reducing some of the
stress that comes with travelling.
Those against luggage check-in
thought it went against the whole
ethos of train travel as a quick,
hassle-free form of travel.
• However, some of those opposed to luggage check-in did say that
they could see the use for certain journeys for example, holidays.
“I feel a check in
luggage system
would take away the
ease of getting the
train and the ability
to arrive a few
minutes before.”
(Car driver, Leeds,
31-40)
“I would definitely
use this. I think that
it would be too
cumbersome to sort
out children and
bags and would
prefer it if someone
else could.”
(Commuter,
Birmingham, 31-40)
At the station Year two43
Those in favour of a luggage check-in system
think it would greatly improve train travel
• It would help those who struggle to lift their luggage onto trains
and into luggage space.
• It would be one less thing to think about when making a journey.
• It would help those travelling with children and luggage during
the boarding process and on board.
“As I'm sure that
everyone on the whole
of Planet Earth - and
possibly beyond - must
know by now, this
would be an absolute
godsend for me! So
yes, yes, yes, I would
absolutely use a
luggage check-in
system!”
(Leisure, Nottingham,
41-50)
Panellists came up with multiple reasons as to why luggage check-in
would be a huge benefit to train travel
“I would use it on long journeys as I'm 5 ft 2
and have stick like arms so find it a bit difficult
getting massive bags onto the train.”
(Commuter, Sheffield, 18-30)
“I would be happy to use the luggage check in
purely due to the amount of luggage that you
need when you have a young family.”
(Leisure, Newcastle, 18-30)
TOP QUOTE!
“its one less thing to think about, knowing
your luggage is stored, hopefully safely, on
board for you!”
(Commuter, Sheffield, 18-30)
At the station Year two44
Those opposed to the idea think that it would
slow the whole process of train travel down
• It would take too much time.
• Against the ethos of ‘high speed’ train travel –
especially HS2.
• Experience with airports has shown how
luggage check-in can add stress.
• Can’t just pick up luggage and run off to
destination/connecting journey.
“ I would not use a luggage
check-in system. It seems
an idea which is totally at
odds with the ethos of
HS2. What is the point of
designing and building a
rail system which is mainly
being sold on the idea of
speed and reduced
journey times, and then
slowing the system down
by adding time-consuming
luggage check-in.”
(Business, Birmingham,
51-60)
TOP QUOTE!
“That defeats the whole reason why I use the train, for me
travelling by plane is very stressful and a big part of it is
baggage check in.”
(Commuter, Sheffield, 18-30)
“I personally would not use a luggage check in on the train.
The best bit about train travel is arriving five minutes before
you get on the train.” (leisure, Leeds, 31-40)
At the station Year two45
There are a number of ways luggage check-in
could work
• Drop off at convenient locations nearer home, like shops.
• An x-ray system as passengers arrive on the platform.
• Luggage would then go onto a separate carriage in
containers for each stop.
• Check in counters similar to those at airports with retrieval
areas that are securely controlled.
• Safe storage on board rather than luggage check-in.
• With a personalised code on your ticket to lock/unlock
your storage.
“if I could check in my luggage in advance at a location nearer to
my home, which would save me having to drag it onto the bus
ride to the train station. I rather like Lowegill's idea of a local
shop or post office.” (Leisure, Nottingham, 41-50)
Check-in Options
Alternatively….
At the station Year two46
The prospect of having an airport style security
system divided the panel
Most people said that they would be willing to arrive 30 minutes early
to check their luggage in.
On one side, people
thought it would be a
necessary requirement
in this day and age
with security threats.
Security
Early arrival
On the other side, people
didn’t understand why it
should be necessary if
people can take luggage
onto trains now without it.
“Having to wait a bit longer for my luggage
to be security checked would not put me off
using a check in service. The extra time
would be outweighed by the sheer
convenience, relief and increased comfort
of not having to drag my luggage on 3 or 4
different trains in order to reach my
eventual destination.”
(Leisure, Nottingham, 41-50)
• If there was comfortable seating
and enough facilities within the
station, then waiting the extra
time for this was not seen as an
issue.
At the station Year two47
Despite the opposing ideas
about luggage check-in, it was
collectively agreed that if a
luggage system was put in
place, it must be optional.
At the station Year two48
Task:You may have heard in the news over the last year that the Gare du Nord in Paris is being completely
redeveloped. As well as new station technology, increased space and aesthetic improvements, the
station is due to include facilities for both passengers and non-passengers. Imagining you had a blank
canvas to create a brand new train station, what do you think would make a great looking station?
- What features would be needed to make it great - and great looking?
- What colours would be used within the station?
- How could the station layout be designed to help create a seamless journey?
- What should be avoided to make it more user-friendly?
- Are there facilities that you haven’t seen in stations you have used that you think would improve user
experience?
- How could the needs of non-passengers be incorporated into the station?
If possible, it would be great if you could include any examples of stations, airports, offices, leisure
centres or other buildings you have visited that you think are particularly impressive. What was it
about it that made it stand out? What could HS2 take from this when thinking about station design?
Try and be as creative as possible in thinking about how the station would look.
Posted 10/07/2015
At the station
Feel free to include pictures, drawings, photos or anything else you think would help us understand
your vision.
Year two49
The panel came up with some really artistic ideas
about how they would create the ideal HS2 train
station
There was one overriding theme to their answers…
The design of an ideal HS2 station should have areas
that replicate nature to help promote a relaxing, calm
environment.
The design of the station should set the mood for the rest
of the journey.
“I like the idea of an
indoor garden, as
mentioned, I love the
Madrid station as I
think it conveys
calmness and
tranquillity, which
would I feel impact on
my mood and
experience at the
station.”
(Leisure, Liverpool,
31-40)
Example of a building design sent
from the panel.
At the station Year two50
There were two main ideas for creating a station with a
timeless design:
1. Old on the outside – modern in the inside
• Incorporating or renovating old buildings is a great way of preserving
history.
• Stations such as St Pancras and Nottingham are good examples of this.
2. Modern on the outside – modern in the inside
• Architectural capabilities now mean buildings with creative design can be
created, and with the right minds, stand the test of time.
Old vs New
Either way, the design should promote flow through…
Avoid: Single departure boards on the concourse to stop people congregating!
“Everyone is
crammed into a single
concourse waiting on
their train staring at a
board. Then when the
platform is announced
everyone runs as if
the world is over.”
(Business,
manchester,18-30)
Escalators
Travellators
Smart cards
Logical layout
Separated arriving and departing areas.
At the station Year two51
The panel love the idea of the station having
green areas that mimic nature in order to promote
a calm and relaxing environment
Carbon neutral
‘Like the Eden project’
Light and airy
TreesWaterfalls
PlantsFlowers
Rivers/lakes
“I picture this meaning lots of
glass to let in natural light and
have a view of the
surroundings.”
(Business, manchester,18-30)
Panellists like the idea of having green areas inside and
outside of the station.
• Outside – for views to look out on, and also to help
blend in with the surrounding environment.
• Inside – to help create relaxing spaces that passengers
and non-passengers would visit.
At the station Year two52
The station should be decorated using
natural colours
“Colours have
become a bit of a
science and its
seems in places
like stations which
are busy and fast
moving the colours
should be relaxing
to ease travellers
mood.”
(Leisure,
Nottingham, 41-50)
However splashes of colour should be
used for key areas such as help points!
There was a strong consensus that natural colours should be used
throughout the station.
• White, light blues, greens, yellows and beige were highlighted as colours that
would promote a pleasant atmosphere for passengers to use and visit.
• This was thought to fit in well with the theme of nature.
• The HS2 brand should also be clear throughout!
At the station Year two53
Gym
Pet care
Doctors
Hairdressers.
Shops
Supermarket collection points
Banks
Post offices
Museum of local area.
The needs of both passengers and non-passengers
should also be catered for
The station should be a destination in itself!
The local community should be included within
design of the station through:
• Having shops selling local produce
• installing information pods/a museum of the
local area
• building green areas for people to come to
and relax.
Museum in Edinburgh Waverley Station
At the station Year two54
In summary a HS2 station should be…
• Beautiful but practical. It must cover the fundamentals – accessible,
clear signage, intuitive layout, comfortable, not crowded…
• A destination in it’s own right
• Recognisable as being part of the HS2 brand
• Able to blend in with and recognise the local community
• Setting the mood for the journey
• Timeless
• Accessible through links to other transport
• Spacious.
At the station 55
Task:
Many of you have spoken in the past about bottlenecking and crowding
within train stations. This week we would like you to think about one
aspect of this.
Train stations such as Euston and Kings Cross have large departure
boards in the concourse that passengers congregate around, often
leading to congestion. If HS2 did not have one large central departure
board, how would this make you feel?
What would they need to put in place instead, to make sure you could
still find the information that you need?
Please think about how information is conveyed when you’re using other
forms of transport.
Feel free to include pictures, drawings, photos or anything else you think
would help us understand your thoughts.
Posted 14/08/2015
At the station Year two56
Whilst removing a main departure board was generally
thought to reduce station congestion, there was concern
that taking it away would be confusing and unnatural
Some thought that it was an intuitive
part of travel to enter a station and head
for a main departure board.
However others felt that it would be
more useful to have multiple areas
where this information could be held to
reduced crowding and sudden rushes of
people.
There were multiple ideas of where and
how this information could be presented.
“More often than not you find yourself
having to battle through the masses that
have congregated …But the fun really
begins when a platform number is
announced as then it just becomes a
survival of the fittest!”
(Business, Birmingham, 31-40)
“most people look for a central hub
where they can find out information. It
would be the first thing I look for when I
arrive at a station. It might cause more
issues if this wasn't there or obvious.”
(Business, 31-40)
At the station Year two57
Those who were in favour of keeping a single departure board felt
that it would take a lot of time before it would begin to feel natural
not looking for a central hub
• Many felt that an instinctive part of travelling by
train is to look for a central information place and
by removing it, more chaos could be created.
• People may not know where to look for
information.
• Crowds would start forming around areas
where staff are.
• However, some did think that whilst it would be
better to keep a central departure board; there are
benefits of putting up multiple smaller information
points.
PLATFORM 1
Example of central departure boards
sent from the panel
At the station Year two58
These multiple departure boards/information hubs could
help passengers utilise other station facilities
Information boards could be spread around the station.
•Shops
•Restaurants
•Toilets
•Walls
•Cafes.
“I also think that smart voice
activated devices installed
throughout the station, whether
it be outside the toilets,
sandwich shops, waiting rooms
etc....could be utilised where
you would simply state your
destination and you would be
told details of the next train ,
platform, delays etc..”
(Business, Birmingham, 31-40)
At the station 59 Year two
Task:
Last Tuesday it was reported that passengers were left frustrated after
hearing the reason for their train delay was due to the wrong kind of
sunlight.
Train companies try to provide accurate reasons for delays so that
passengers are informed, however passengers often feel irritated upon
hearing them.
What kind of messaging do you hear on trains/ public transport which
annoys you? This could be either the way the message or information
was phrased or the actual message itself. e.g. leaves on the line.
http://www.theguardian.com/uk-news/2016/jan/12/wrong-kind-of-sunlight-
delays-southeastern-trains-london
Posted: 15/01/2016
At the station Year two60
Passengers understand that announcements are
necessary, but are frustrated with the way in which
messages are communicated
When done well, announcements can reassure
passengers and contribute to a comfortable
journey.
Unfortunately, more often than not, passengers
find them unclear, uninformative and frustrating!
Current announcements
• Unclear
• Meaningless
• Repetitive.
What passengers want
• Clarity
• Solutions
• A human touch.
At the station Year two61
Announcements identified as frustrating
Delays:
• Problems on the line
• Planned maintenance work
• Fault with the train
• High winds blowing debris on track
• Overhead problems
• Leaves on the line
• Staff shortages.
Other announcements that cause annoyances:
• Selection of snacks
• Ticket inspection warnings
• Platform alterations (with short notice)
• Mind the gap
• Don’t leave your luggage
• No smoking.
“I find announcements
quite annoying, probably
mainly as I commuted on
the same journey for 4
years, there are only so
many times you can hear
about the selection of hot
and cold snacks
available…”
(Commuter, Manchester,
18-30)
At the station Year two62
Accessibility was another concern
“It would also be handy for those that have visual problems to
have access to the same app integration so they can access the
same information in the same way.
This would also benefit ALL rail users as information can be
missed, or not clearly audible depending where they are.
It would also be good if via the app there was a translation for
visitors to the country, translating information given in their own
language.”
(Leisure, Liverpool, 31-40)
Passengers were concerned that those hard of hearing or with sight problems
and those for whom English is not their first language are not being catered for.
Suggestions to overcome this include announcements via:
• Apps
• Tannoys
• Information screens
• Posters
• Induction loop.
At the station Year two63
The panel were very clear about what they do and do
not want from passenger announcements
• Unclear messages (poor sound system)
• Insincere apologies
• The use of jargon
• When no reason is given for a delay
• Repetitive messages about smoking or
leaving luggage unattended
• No announcement when there is a
delay!
• Time estimates for when an issue will be
resolved
• Humour, for example ‘The Hilarious Train
Driver from Southport to Hunts Cross’
• Apologetic message and tone
• Solutions, for example next fast train is on
platform x
• Clear explanations, for example, why
leaves on the track are a problem.
Dislike Like
At the station Year two64
Top Quotes
“The wrong kind of
sunlight? Unbelievable!
What next? The wrong
type of moonlight, rain,
misalignment of the
planets?”
(Business, London, 51-
60)
“There was a great one
when coming back from
Leeds to London
following storms causing
havoc. We had to go
slow and then divert
because of a trampoline
and a beach umbrella on
the line! You couldn't
make it up!“
(Business, London, 51-
60)
“It is more frustrating to have no
announcements at all, the next most
frustrating thing is garbled
announcements so that you have no
idea what is being said.”
(Commuter, Glasgow, 31-40)
“Matrix signs that sometimes indicate
the imminent arrival of a train that is
shown as being on schedule up until
the time when it is cancelled, less
than 5 minutes before it is due to
arrive - what happened, has the train
been abducted by aliens, disappeared
into a sink hole or been hijacked by
persons unknown?”
(Business, Birmingham, 51-60)
At the station Year two65
Task:
A few weeks ago we asked you what kind of messages annoy you. This
has already helped us with ongoing work on information and
communication. Building on this topic, we would be interested to know all
the different kinds of messaging you hear over the course of a week.
Over the next week please record all the different messages you hear
about disruption, for example ‘delayed due to earlier disruption because of
a faulty train in the Clapham junction area’.
Posted: 18/03/2016
At the station Year two66
Passengers report much frustration around the topic of
announcements due to both the way in which they are
conveyed and the nature of the message
From the types of announcements that were recalled, the key frustrations
were;
• Responsibility not taken for disruptions
• Preventable reasons for delays (no driver)
• Repetitive messages
• Unclear instructions of how to continue journey.
“There was a platform
announcement at Waterloo
underground on the Northern Line
that was incomprehensible! I had
no idea what was being said and
that is both annoying and
worrying as I am sure it is
relevant to my journey( or why
announce it) but no idea what the
problem is!!! Grrrrr! Clarity has got
to be key!”
(Business, London, 51-60)
“The guards tone was critical of the
company …you were left feeling he was
distancing himself from the problem with
the term "the powers that be", but in reality
he was the only person who had the
information and details for people as to
how they were going to get home and you
would hope for something a little more
caring.”
(Business, Liverpool, 41-50)
At the station 67 Year two
A wide range of announcements were recorded over the
last week
• Cancellation/delay due to no
driver
• Instructions for journey alterations
• Being held at a red signal
• Terminating early due to late
running
• Delays due to objects on the line
• Delays due to congestion
• Delays due to vandalised tracks.
“Held up at St Neots due to a track side fire.
Announcements were few and far between and
travellers were starting to get annoyed due to the
lack of information.
Also no information on the delay compensation
scheme was announced which means to me the
train company was trying to avoid it.”
(Commuter, Newcastle, 41-50)
It’s not just what is
being said that can
cause frustration,
but also what is not
being said
• Delay due to an ill passenger
• Delay due to too many passengers
• Delay due to broken down train
• Urgent call for security staff – Creates
fear!
• Keeping feet off seats
• Cancelled due to earlier fault
• Waiting for a member of staff
• Being held outside the station.
At the station Year two68
However, not all announcements cause irritation…
https://londonist.london/2015/01/the-funniest-things-youve-heard-tube-drivers-say
Humorous train drivers are much appreciated (by most!).
Some also recalled times in which the information given to them went beyond
their expectations and should be used as an example to all.
“We were stopped at Carlisle, initially not knowing what was happening, but when the head
steward made his announcement after only a few minutes, regarding the line blockages fore and
aft due to fallen trees, it was done in a very positive manner, and with some humour. He gave us
full details of the problems, explained fully what would be provided for journey continuance, and
the whole announcement was given in an animated and reassuring manner, not in the least
monotone. Furthermore, he came to speak to me personally, reassuring me that I would be
provided with a taxi home, and even brought me a free coffee! As we had to wait on the train for
about half an hour until alternative transport arrived, he continued to give updates and weather
reports, with ETAs for the alternative transport. I don't know what his name was, but I'd gladly
give that man a medal for the positive, friendly and reassuring way he handled the situation.”
(Leisure, Glasgow, 51-60)
“It really does make a difference to how you feel
about the journey I think. More drivers with
personalities please!”
(Commuter, London, 18-30)
At the station Year two69
Panel experiences
“The Train Manager was very
polite, apologetic and kept us
informed! She even informed us
about services from Stockport
to Macclesfield, (which was our
destination), the times they
departed and arrived into Macc,
and also told us via the PA
system how to claim
compensation! I was very
impressed. I recently received
my compensation!”
(Business, Manchester, 51-60)
“I was on a Grand Central train once where because it had been
held up due to something or other the train crew advised that
passengers could alight to stretch their legs at an unscheduled
stop. After about 15 minutes the train starts to pull away with
people still outside of the train without any announcement.
Makes them look stupid and unprofessional.”
(Commuter, Newcastle, 41-50)
“I do find the
announcements
almost
impossible to
understand, its
like they are an
frequency I don't
operate on.”
(Business,
Leicester, 31-40)
“I also find announcements
commenting about how
slow passengers are
getting on and off the train
etc by whiney staff
infuriating as its often poor
design / overcrowded
trains / useless staff who
cause these issues in the
first place!”
(Commuter, Manchester,
18-30)
At the station Year two70
Task:
Imagine that your existing mainline station will be one of the HS2 stops. What
would you change to make it a HS2 experience? Would it have to be a ‘high speed
service’ from your local station to make it a HS2 experience? Please consider all of
the elements of the journey, from the car park, buying a ticket and boarding the
train. How would your station differ from how it is now? What would stay the
same? What would you expect to see within the station? How would it differ from
non-HS2 stations?
This task will run for two weeks so please consider carefully all the elements within
this, about how it will look, interactions with staff, interactions with technology,
facilities etc.
Posted 12/02/2016
At the station Year two71
For the panel, the HS2 experience is not just about being on a high speed
train, but is about the entire journey;
• Booking the tickets, arriving at the station, using station facilities,
waiting on the platform, boarding the train and beyond.
The panellists paid particular attention to the design of the station, the
amenities available and information provided.
• Design
• Modern – lots of technology, modern materials
• Traditional – Old station buildings are cherished by locals and
passengers
• Amenities
• Shops, food outlets, toilets, ATMs
• Information
• Departure/arrival information, maps, news.
Design, amenities and information were the three key
factors involved in creating the HS2 experience within
stations“If Leeds became HS2,
I would expect a 24
hour service with good
signs, loads of
information and 24
hour staffing with
visible staff members
on the platforms. This
would be useful for
information and also
will help passengers
feel safe and secure at
the station.”
(Leisure, Leeds, 31-
40)
HS2 stations are expected to be unique places that both the locals and
passengers can be proud of. If existing stations are used by HS2, there is the
expectation that they will be transformed into modern, efficient spaces whilst
also retaining some of the character of the original building.
At the station Year two72
The panel thought HS2 stations should be a modern
design
What does this modern design in a station look like?
• Fresh
• State of the art
• Bright.
• Roomy
• Brand new
• Futuristic.
“To make it very HS2ish you would
need lots of modern spaces - roomy
and bright - informative and easy
access platforms that direct you to your
exact train without needing to heavily
rely on train information boards.”
(Commuter, London, 18-30)
“If we’re talking HS2, the future of rail,
then the station should be no exception-
it should be designed to impress!”
(Business, Birmingham, 31-40)
“Compared to a non HS2 station,
it should have that brand new,
fresh and state of the art feel but
not be off putting.”
(Commuter, Birmingham, 31-40)
Branded
• HS2 is perceived to be a high
quality brand.
• Panellists likened their
expectations of HS2 to the
look of the Virgin passenger
area at Euston.
• There is the expectation that
the station will be branded and
distanced from existing rail
services.
• HS2 employees should be
recognised by a distinctive
uniform.
HS2 is a futuristic service – this should be reflected in a very
modern design.
“Blend of atmospheric sensory
installations and hi-tech user
friendly information systems to
recognise that HS2 is a project for
the future.”
(Commuting, Leeds, 51-60)
At the station Year two73
This modern design should not replace architecture of
existing station buildingsBlending ‘Modern’ and ‘Traditional’
“I would recommend restoring
Edwardian train stations in their
original style to keep the heritage
of the town.”
(Business, Birmingham, 51-60)
“Important that the look of London
stations remain the same as that
is what makes them stand out and
define London.”
(Business, London, 18-30)
‘‘Warmth and welcome of the
good old days.”
(Commuter, Birmingham, 31-40)
Heritage Warmth Culture
“Keep historic façade, like at
Victoria station in Manchester,
which included the entrances
from which soldiers embarked on
their way to Belgium in WW1.”
(Leisure, Manchester, 61-70)
“The character of the station
buildings hark back to a more
leisurely age.”
(Leisure, Leeds, 18-30)
Inside the station, modern
materials, new technologies and
futuristic designs could be
incorporated.
Existing old station architecture
could be restored and preserved.
This is important for the history of
the surrounding town/city.
At the station Year two74
Some of the key features of a HS2 station
“The café and takeaway coffee facilities are run
by local people, not a chain, and they are
friendly and have a community.”
(Leisure, Leeds, 18-30)
‘A retail destination in it’s own
right.’ (Business, Birmingham,
51-60)
• Healthy and locally sourced food
• Vending machines
• HS2 to have its own catering outlet
• Kitchen and a microwave.
• Information touch screens
• Maps
• Signage on the floor
• Free newspapers,
magazines and internet.
• Retail outlets
• Efficient parking organisation
• Free toilets
• Free Wi-fi
• VIP comfort lounge.
• Contactless ticketing
• Smart ticket machines that
know the customer’s journey
• Access through barriers with
smartphone.
“High tech user friendly information systems to
recognise that HS2 is a project for the future.”
(Commuter, Leeds, 51-60)
‘”You always have to press loads of buttons at ticket
machines before actually getting what you want, if I do
the same journey all the time I should just be able to
swipe my phone or something.”
(Leisure, Nottingham, 31-40)
Excellent communication of information
Modern ticketing systemGreat facilities
High quality food
At the station Year two75
The HS2 Station Experience
Customers want HS2 stations to be identifiable as ‘HS2’. The panel have identified points of differentiation
to achieve this goal; A HS2 station should be exclusive in the way the station looks, its position as a
separate entity to current stations and the extra amenities provided to give customers an entertaining,
seamless and comfortable journey.
When designing HS2 stations, there are key factors to focus on
• Unique design
(distinguishable from non-
HS2 stations)
• HS2 Branded
• Seamless flow
• Entertaining
• High Speed (efficiency is
not exclusive to the train)
“It becomes a fun experience and not just a commute.”
(Leisure, London, 41-50)
“For me its about being able to find your way around a big station, but it’s also
introducing a bit of the HS2 experience before you get on the train.”
(Business, Liverpool, 41-50)
“I want my HS2 experience to be hassle -free, stress-less, and as
comfortable as possible.”
(Leisure, Birmingham, 51-60)
“You want to make the experience special and you want people to aspire to
travelling on HS2. I would expect there to be a significant HS2
presence…separate platform and a significant difference in the customer
experience.”
(Leisure, Newcastle, 18-30)
“Dedicated fast track lane to take you to a separate hs2 lounge where there is
ample comfortable seating, free tea, coffee machine and free Wi-Fi.”
(Business, Nottingham, 61-70)
At the station Year two76
Task:
Three of the main HS2 stations, Birmingham Interchange, East Midlands
Hub and Sheffield Meadowhall are placed outside of city centres. While
these stations will be well connected with other public transport systems,
many passengers may choose to drive to these stations. Car parking
facilities, especially at these stations, will therefore need to be high
capacity and easy to use. They would need to be designed so that it is a
seamless flow from the car park to platform.
In your experience of using car parks at airports, train stations or more
generally, what is good and bad car park design?
What systems do you think could be designed to help manage the flow of
cars and passengers from the car park to the platform? Happy for you to
be as imaginative as possible!
Posted 04/03/2016
At the station Year two77
Car parks should promote flow and efficiency. One factor of
parking that creates stress is the unpredictable time that it can
take.
Whilst there are many things that can be done to create a
modern and efficient parking system, the panel are aware that
this will inevitably result in an increase in cost to the customer.
If the cost for parking is high then it may defeat the object of
encouraging people to commute via train.
There is a battle between convenience and price. What is
convenient for time is not always as appealing in price.
For some passengers, using the car park is the first and
last thing they do when undertaking a train journey. It is
therefore vital that this feature of stations is well
managed
“In my opinion parking
is often the first and
last interaction we
have with a place,
space or building and
either a good or bad
experience can colour
our overall experience.
Overall, the design of
the HS2 car park must
be to make using the
car park as stress-free
as possible and avoid
any impact on
passenger
arrival/departure
pressure.”
(Business,
Birmingham, 31-40)
At the station Year two78
Good examples
“Recently I booked meet and greet at
Gatwick airport. Easy to book on line.
Followed by ample information on how to get
there, what will happen on arrival and what
happens on return. This was good to know to
ease the stress of parking etc. On arrival,
easy entrance/directions, met by someone
who told me exactly where to park, where to
drop the key, where to collect them etc. I was
told where the car will be taken for storage,
some 2 miles away rather than 30 miles
away that you sometimes hear of.”
(Business, Nottingham, 61-70)
“We have also used the facility of valet parking,
being met at the terminal by a representative and
car taken away and returned. That was by far the
easiest and less stressful option so if it could be
competitively priced, that would be a good way
forward.”
(Business, London, 51-60)
“Perhaps taking the model of airport hire car parking.
If these are located close to the terminal which we
found particularly easy in Burlington, Vermont USA,
You drop the car off at an assigned point then drop
the keys at the office. Job Done! It took about 5
minutes from parking up to arriving at check in for our
flight- seamless! All admin is done on line and we
found it absolutely brilliant. ”
(Business, London, 51-60)
“If you park via text in
Nottingham City centre using
'ringgo' then it texts you prior
to your parking running out to
remind you and also allows
you to purchase further time
via text rather than having to
return to your car.”
(Leisure, Nottingham, 31-40)
“Westfield Shopping
Centre in London operate
over head green and red
lights to indicate if the
space is available or not, I
think if we had allocated
spaces then we'd need to
follow some sort of
lighting system to ensure
we reach it.”
(Leisure, London, 41-50)
Clear where spaces are free Clear instructions Great service
Quick and efficient parking system Easy, stress-free and affordable
At the station Year two79
Bad examples
General car park annoyances:
• Steep inclines (difficult to drive up especially in traffic)
• Small spaces (difficult to park larger vehicles)
• Big pillars (easy to damage the car).
“Poor marking of spaces and direction (e.g. if there
is a one way system), ramps that people creep up
and stay on rather than going up a level, barriers
that people scrape their cars on the walls of the
ramps, no one on the other end of the intercom
when the payment machine fails.”
(Business, Leicester, 31-40)
“no bussing from car park to station, that is one of
the worst aspects of airport car parks. It makes
timings very unpredictable, which is completely
inappropriate for HS2.”
(Business, Leeds, 61-70)
“Inadequately sized lifts are another frequent problem,
being inadequately deep for my elevating leg-rest
(meaning I have to drop it, and try to bend my knee to
fit in, resulting in severe pain), let alone with room for
another passenger, and controls which are not
reachable once you're actually in the lift.”
(Leisure, Glasgow, 51-60)
“a very bad example of parking facilities had to be
Wolverhampton train station. The short stay parking
is right in front of the entrance to the station (very
small overcrowded) and this has only 10 or so car
park slots. As you can imagine at rush time when
people are getting picked up/ dropped off there is
always congestion and a lot of beeping cars who
never give way to anyone because of the tight
space.”
(Commuter, London, 18-30)
Poorly designed Congestion
Not disability friendlyUnpredictable
At the station Year two80
The panel identified several key features deemed
necessary
• Clear signage (exits, station
entrance)
• Plenty of spaces
• One way system to promote flow
• Wide spaces
• Step-free
• Disabled spaces close to lifts
• Easy to find spaces (for example,
spaces marked with a code which
identifies the location, floor or area)
• Clearly marked walk ways
• Separate taxi area.
•Baggage drop off
•Sheltered/covered way of getting
from car park to platform
•Easy to find luggage trolleys/electric
buggies
•Safe – CCTV, well lit, parking
attendants.
Price:• Many hoped that car parking would
be free or included within the price
of the ticket.
• If parking were to be an additional
price, they wanted to be assured
that paying would be easy including
having plenty of ticket machines.
A1
At the station Year two81
The
Panel’s
Ideas
https://youtu.be/-2WXzBKAA24
“I quite like the idea of an
optional bridge or covered
walkway from the car park
directly to the relevant
platform, one with a ticket
reader and an optional exit to
the concourse for those who
need to buy a ticket, perhaps a
travellator system too. ”
(Business, Leicester, 31-40)
“Designated areas for particular
journeys perhaps, not sure how
this would work but parking
organised so those who will return
first will be able to leave quickly. ”
(Business, Leicester, 31-40)
“Perhaps individual
parking spaces could be
allocated at the time of
booking, saving the
headache (especially
when short of time) of
driving around looking for
an empty space.”
(Business, Leeds, 61-70)
“For HS2 stations I don't see why car
parks cannot be immediately below
the platforms and concourse allowing
for immediate access from numerous
levels underground. Given the design
opportunity it would make sense for
access to be direct to the platform.”
(Business, Birmingham, 51-60)
“I also think it would make
sense to direct cars to free
spaces, this would
eliminate the typical
phenomena of cars
crawling around seeking
spaces. As a vehicle enters
the car park it could be
directed to a free space
that has a red "engaged"
sign displayed until the
allocated vehicle is near
the space, this could be
controlled using number
plate recognition and
CCTV.”
(Business, Birmingham,
51-60)
“Some people aren't too good at
manoeuvring their vehicles so
perhaps an automated system
where you drive to a platform
and then it places you in a spot
would save a lots of stress.”
(Leisure, Nottingham, 31-40)
“I would then have a lift system
that takes HS2 passengers up to
the top floor which would then
connect them to a small mono-rail
which would stop at the HS2
hub, to be greeted by HS2 staff,
check in, have refreshments
etc…..and the platform would be
accessible a short distance away
from the HS2 Hub.”
(Business, Birmingham, 31-40)
At the station Year two82
Summary
Using the HS2 service will be a special experience
and unique from all other rail services, leaving the
passenger with the desire to experience it again.
It is important therefore that every detail is well
thought out and designed.
However, whilst the panel want an unforgettable
experience, the cost to the consumer must be at the
forefront of all decisions made.
At the station Year two83
Task:
Thinking about all the suggestions that have been made on car parking
solutions, what ideas do you think would be the most suitable?
Some of our ideas are: valet car parking, reserved car parking spaces and
autonomous cars, which is currently in use at Heathrow airport.
https://www.youtube.com/watch?v=Byk8LcPovOQ
Posted 11/03/2016
At the station Year two84
Reserved parking was the most popular idea for how
car parks at stations could be managed
Parking at stations was identified as a ‘stress-point’ in
travelling by train. There were many ideas about how station
car park’s could be organised to reduce this tension.
In debating this subject there were a number of elements to
trade-off;
• Time, ease, cost, convenience, security.
Whilst reserved parking was identified as the preferred method of
organisation, many were keen to highlight that one purpose of HS2 is to
decongest the roads. With this in mind, public transport links should be a
priority.
The most popular idea was reserved parking.
Within this there were different ideas about how this
would work. However regardless of what is decided, it
must include the key features identified in the first part of
this task.
“I think the
most
important
thing for me
about parking
is to remove
stress and
uncertainty.”
(Commuter,
Manchester,
18-30)
At the station Year two85
Reserved parking was seen as quick, easy and efficient
Whilst there was no clear consensus of how this would be
managed, many assumed it would involve having a specific
space that you would be able to find quickly and easily either
by clear signs within the car park or via an app.
This method of parking management was preferred for a
number of reasons;
• Guaranteed space
• Passengers don’t have to part with their keys (like valet
parking)
• Stress-free
• No hunting for spaces.
“I think that
reserved
parking would
be great if you
could book a
parking space
when you book
your tickets that
way you would
be guaranteed a
parking space.”
(Leisure,
Birmingham, 51-
60)
Reserved parking would be away from the entrance to the station to avoid
creating congestion around this area.
Following reserved parking the next popular ideas were;
1. Automated parking
2. Valet parking.
The pods were a popular feature that they felt could be incorporated into
any car park system. These would shuttle passengers (and their luggage)
to the station from where ever they were in the car park.
At the station Year two86
There were many great ideas for how parking could be
managed, but with these ideas, also came concerns
Reserved
Automatic
Valet
“What happens if it's reserved and the person
doesn't turn up? Does that mean no-one can use
it?”
(Commuter, Birmingham, 31-40)
“Any of the above are going to warrant a cost, the
automatic option being more expensive than the
rest.”
(Commuter, Birmingham, 31-40)
“I once traded a valet parking ticket for my car
key on our first trip out to America at a
restaurant, and on reading the fine print on the
valet ticket it stated that the business does not
assume any responsibility for lost, damaged or
stolen items Moreover, we found that the degree
of responsibility assumed by any business
providing parking services for any lost car or
item, varied from one valet service to another.”
(Business, Birmingham, 31-40)
• People may not
turn up
• People may take
the wrong space.
• This would
inevitably come at a
high cost
• Is it reliable?
• Who’s responsible
if the car is
damaged?
• Handing over car
keys can feel
uncomfortable.
At the station Year two87
“Whenever I think of anything new, I always think of the same
questions. Will it add value? What impact will it have on myself
and others? What impact would it have on the quality of
passenger experience?
From a very simple perspective, I would like to know as soon as I
arrive on site where 'my' parking space actually is and be guided
there seamlessly. Depending on the size of the car park, then
some form of solution to take me and my family to the station (if
far enough away).
My concern with additional things such as valet parking, pods
and all other technological advances is there will be a significant
cost to this, and this has to be picked up by the customer at some
point! If you are trying to raise the profile and use of the service,
then it still needs to be affordable!!”
(Leisure, Newcastle, 18-30)
At the station Year two88