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BEYONDBEYONDYour StarbucksYour Starbucks Coffee CupCoffee CupAn
Introduction to Fair Trade
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ObjectiveObjective
To provide an overview of fair trade
and its role in development
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StructureStructure
Brief history of fair trade
Overview of fair trade The concept and
people behind fair trade
Fair trade in practice The case of the
Philippines Challenges and prospects of fair trade
FLASHPOINTSFLASHPOINTS in Historyin History
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FLASHPOINTSFLASHPOINTS in Historyin History
FAIR TRADE isFAIR TRADE is
a trading partnershiptrading partnership, based on
dialoguedialogue,
transparencytransparency and respectrespect, that seeks
greatergreater
equityequity in international trade. It contributes to
sustainable development by offering betterbetter
trading conditionstrading conditions to, and securing the
rightsrights
of, marginalized producers and workersof, marginalized producers
and workers especially in the South (World Fair Trade
Organization).
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FAIR TRADE isFAIR TRADE is
a (social)
movement for
change
about
relationships
among peoples
FAIR TRADE isFAIR TRADE is a marketmarket--based approachbased
approach that creates opportunitiescreates opportunities for
small and marginalized producers and workerssmall and
marginalized producers and workers.
Source: Fair Trade Foundation UK
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THE PEOPLETHE PEOPLEin Fair Tradein Fair Trade
Southern ProducersSouthern Producers
THE PEOPLETHE PEOPLE
in Fair Tradein Fair Trade
Intermediary Marketing OrganizationsIntermediary Marketing
Organizations
Philippines
Bangladesh Nepal
India
Sri Lanka
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THE PEOPLETHE PEOPLEin Fair Tradein Fair Trade
Alternative Trading OrganizationsAlternative Trading
Organizations
THE PEOPLETHE PEOPLE
in Fair Tradein Fair Trade
World ShopsWorld Shops
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THE PEOPLETHE PEOPLEin Fair Tradein Fair Trade
Support OrganizationsSupport Organizations
THE PEOPLETHE PEOPLE
in Fair Tradein Fair Trade
Labelling and CertifyingLabelling and Certifying
OrganizationsOrganizations
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THE PEOPLETHE PEOPLEin Fair Tradein Fair Trade
Financing OrganizationsFinancing Organizations
THE PEOPLETHE PEOPLE
in Fair Tradein Fair Trade
ConsumersConsumersAt present, fair trade consumers, while
they
have played a very critical part in the successes
gained by fair trade, are still very much external
to the organized fair trade movement. However,
partnerships are being forged with existing
consumer groups to fill this conspicuous gap.
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Fair TradeFair Trade
PRINCIPLESPRINCIPLES Creating OpportunitiesCreating
Opportunities for Economically Disadvantaged
Producers
Transparency and AccountabilityTransparency and
Accountability
Fair Trading PracticesFair Trading Practices
Payment of a Fair PriceFair Price
Ensuring NO Child LaborNO Child Laborand Forced Laborand Forced
Labor
Commitment to NonDiscriminationNonDiscrimination,, Gender
EquityGender Equity andand
Freedom of AssociationFreedom of Association
Fair TradeFair Trade
PRINCIPLESPRINCIPLES
Ensuring Good Working ConditionsGood Working Conditions
Providing Capacity BuildingCapacity Building
Promoting Fair TradePromoting Fair Trade
Respect for the EnvironmentEnvironment
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Fair TradeFair Trade
FACTS & FIGURESFACTS & FIGURES Total sales of Fair Trade
products has been increasingincreasing
steadily (8.8% growth per year)steadily (8.8% growth per year)
from 2001 to 2008 (EFTA
2011).
Worldwide retail sales of Fairtrade products has reached a
total of 3.4 billion3.4 billion in 2009 (FLO 2010).
Net retail value of sales by World Shops:
63,156,278.0063,156,278.00
World Shop Sales
Food products with FLO label: 18%18%
Food products without FLO label : 4%4%
Non-food products: 78%78%
PINOYPINOY Fair TradeFair Trade 29 fair trade organizations29
fair trade organizations
(FTOs) in the Philippines.
2323 are trading organizationstrading organizations
while 66 are supportsupport
organizationsorganizations.
Historical traditions:
o Religious missionaries
o Private-sector initiatives
o Political solidarity
o Northern-FTO initiatives
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PINOYPINOY Fair TradeFair Trade
Significant AchievementsSignificant Achievements
Total sales of PhP 335,183,614.03PhP 335,183,614.03 in 2011
Establishing a network of LOCAL fair trade
shops
Developing a National Labelling and
Certification System
PINOYPINOY Fair TradeFair TradeExisting MarketsExisting
Markets
75% export market
25% local market
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PINOYPINOY Fair TradeFair Trade
Producer ReachProducer Reach
13,742 families
711 communities/enterprises as suppliers or
direct beneficiaries
PINOYPINOY Fair TradeFair Trade
Fair Trade ShopsFair Trade Shops
5 under the Fair Trade Shop brand
19 establishments where fair trade products
can be found
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The Road AheadThe Road Ahead
ChallengesChallenges
MarketMarket
Supply (product quality, volume)Supply (product quality,
volume)
Institutional/organizationalInstitutional/organizational
The Road AheadThe Road Ahead
TrajectoriesTrajectories
Domestic marketingDomestic marketing
SouthSouth--South tradingSouth trading
Building stronger and more directBuilding stronger and more
direct
relations with consumersrelations with consumers
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Thank you very much!
Zuraida Mae C. Villanueva
Research Fellow, Third World Studies CenterCollege of Social
Sciences and Philosophy
University of the Philippines-Diliman
For comments & suggestions, email [email protected].
