FWV Sports & Entertainment

Brand (Athlete/Artist) Audit Objectives Creative Deliverables Athlete & Artist Development Results

Identity Analysis What should our plans achieve? Ad mats Off-field or stage presence Monitoring

Target Audience Definition • Awareness Collateral / POS / Biz cards Styling Measurement

Brand Perceptions/Awareness • Purchase Consideration EPK Message points • Digital Analytics

Market Research Support • Traffic/Inquires/Leads/Conversions Logos • Output

Performance History • Capital Investment Merch line - Press Coverage

Marketing History • Brand Value/Equity Photoshoots Tour Support • Outtakes

Personal profile, needs Recordings Scheduling and routing - Awareness, comments

Booking process; commitments Signage, auto pads Brand and agency networking • Outcomes

Charitable Engagements Positioning Social Media platforms Advance radio, social, fan meets - Revenue (merch, sponsors)

Family profile Brand positioning (USP) Sponsor deck Venue pre/post engagement - Attendance

Fan Club Involvement • Desirable by customers Videos Post appearance gratitudes Accounting

Financial Forecast • Distinctive from competitors Website Management Reporting

Goals (3/6/18 mos & horizons) • Deliverable by the athlete or artist

Legal counsel • Durable over time

Management history Promo Deliverables Endorsement Brand Support

Merch inventory, process Advertising options Liason to maximize effectiveness

Publicity experience Target Audience Profiles Bios + Images Support sales intiatives

Publishing history Primary/Secondary Bylined Articles Synchronize to leverage brand $

Social platform methodology Direct/Indirect Crisis Communications Plan Collaborate with publicists

Sponsorship relevancy Desk Side Briefings Assist & contribute to promotions

Supporters Dimensional Mailers

Video library, resources Revenue Plan Editorial Calendar

Website access, updates Business Objecives Fact Sheets Web / Social Media

Overarchng Strategies Media Advisories Monitor platforms, post news

Phased Timeline with Milestones Media Lists Update schedules, brands, promos

Editorial Audit Media Relations & Pitching Log awards, media, endorsements

News/Search Review Media Training

Media Query Feedback Op-ed Pieces

• Industry/Consumer Press Releases

Story Ideas + Angles

Testimonials

Brand Insights

What does the brand stand for?

• Today? Tomorrow?

Who is that important to?

• Internal

• External

SWOT?

RAL - NYC - LA - TPA

ATHLETE & ARTIST BRAND DEVELOPMENT PROCESS™

Discovery Planning Production Tactical Implementation Measurement

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