PAYING ATTENTION TOMY FAVORITE STORES

TOY STORES….

Took the metro…

I´ve never seen they have numbers…. Then thought about it and realized they

NEED to have numbers so they can be identified in case of emergencies.

Not used seen to the ground..

Air conditioner under the seats (never seen where it came from).

Antislippery floor.. didn´t realized it before.

Discovered…..

Before..

There is NO door, never realized that usually stores in shopping malls don´t have doors, only stores on streets.

The “tree” in the door gets your attention, but.. INSIDE there is NOTHING else!!! Huge deception….

Entering…

Inside…

Toys were usually placed on kid´s level.

The cash register was placed the corner, opposite to the entrance.

There were too many toys in the store (never felt that) I didn´t even know were to look.

LOUD kid´s music… I felt unconftable… rather have it a little bit lower Interesting things…

Inside

Didn´t pay a lot of attention to me, took a long time to offer help.

Wearing a dark color apron, not attractive at all.

Personnel.. Table and crayons available, don´t know why they don´t let kids color with one set…

Products

Not all products for sale are in store, the store is not more than 30 m2.

It is almost Halloween and there was NO decoration… and they sell nice costumes.

Little store, big catalog No HALLOWEEN in a toy store?

Customers

In the morning: just old people (grandparents).

Just stayed for few minutes.

Went for missions.. NOT browsing.

Alone…

NO ONE BUT ANYTHING!

Cashier with a TV at EYE level for kids… but it was off.

Walking towards the other one…

On the side of the trashcan, there is a special place where you can deposit your used batteries…

Battery collector…

The OTHER toy store…

Inviting the whole family, only store withe a little door where kids feel like adults feel entering through a door.

The whole store is the window decoration…

Door for kids…

Environment….

Instrumental scary music.. For HALLOWEEN!

Crowded with merchandise but looked organized.

Cashier few steps from door.

Music…

First product you see.

Personnel…

Bright green shirts and jeans, very young and fresh.

Took a few seconds to offer help.

UNIFORM Attention

I was not wrong at all with my observation in the previous store!

Products

Prices are visible. There are lots of

products available for kids to try them out. Specially the big ones.

Toys available at eyelevel for kids.

Accessible products They sell batteries for toys.. But you hardly see them…

Customers

Kids playing and trying toys! STAYED way longer.

They seem to be on a mission.

With little kids BIG DIFFERENCE, SAME SHOPPIN

G MALL….

WENT TO WORK.. AND AFTERWARDS.. WALKED TOWARD ANOTHER ONE…

Another store, this one on the street…

BIG printed pictures so cars can see it from the street.

And a window where people who are walking can see almost the whole store.

Window

Source: www.dideco.es

Environment…

The store smelled like NEW stuff.

The cash register is the first think you see as you enter.

Very visible the security camera.

LOTS of light and looks organized and clean.

Instrumental KIDS music.. very calmed but still childish like.

Personnel

All of them look young and happy- matching the store image.

Bright orange apron.

Greeted me at the entrance! Felt welcome…

Took a little while to offer help…

Two different salesperson approached me…they were 4! HARDER TO TAKE PICTURES….

UNIFORM

Products

Organized by age and theme (science, math, dolls, etc.).

Kids toys are on front, teacher an parents stuff at the back.

At eye level even for the little ones who are usually in a baby carriage.. Organization

Customers

3 different customers came in and bought toys.

Kids seem exited to see all the toys.

FAMILIES with kids…

Walking back…

Today for the first time saw this “boxes” I have never seen before. Or at least paid attention and asked myself what are they for? They just have a key lock… and they are OFCOURSE closed!

Walk EVERYDAY on this street and…

Located aprox. every 100m and even under a bridge… NO IDEA WHAT ARE THEY FOR