International marketing for various interactive educational guides

Objective

• Raised the brand profile• Support sales• Provide all marketing support• Establish awareness and relationship with the

media

Actions• Organised participation in tradeshows in the UK, US and Europe• Writing and distributing media related material and following up media• Writing and organising the production and distribution of mailings• Organsing advertising campaigns• Liaising with sales and supporting / working with them as required• Working with content partners e.g. BBC, Penguin Books, Oxford

University, Tate Gallery, Football Association, ITN• Organising launches most notably at Shakespear’s Globe (London),

Comdex (Las Vegas) and Frankfurt Book Fair• Organising seminars introducing multimedia technology to content

providers• Supporting the CEO in relation to conference speaking opportunities

Outcome

• Profile moved from zero media coverage to coverage across the world in trade and consumer media

• Established Attica CEO as one of the leading authorities on multimedia

• Sales growth• Sales team fully aware of products and related

USPs• Full engagement of of content partners