Attributes of luxury buyer

today…

• By Giulia C.

Luxury buyer:

• High quality oriented

• Wealthier and overall trends

• Wants privacy and confidentiality

• Personalized service and extra attention

Affluent buyer:

• Young and open to cultural awareness

• Animal care and children protection

• Environment care involved and green oriented

• Optimistic, realistic and always informed: mobile

Luxury brands…today

• engage for “save the world” programs

• appreciation for the environment and eco-friendly

• ethical behaviour and share experiences

• look back to the origins and protection offered

• development of economy for the countries affected by

global warming

• attention and analysis of raw materials sources

• partnership with the charity programs and events

Looking toward a luxury future…

• Gucci is getting more eco-friendly

• luxury brands are more interested then ever to communicate and show their reputation and contribuition at the «make the world a better one»

• Gucci, Alexander McQueen, Sergio Rossi, Bottega Veneta, and Yves Saint Laurent are going green and organic cotton tea

At Bottega Veneta,

customers who spend more than $1,500 at the label's Paris, Milan, and New York stores will receive an exclusive tote, and Yves Saint Laurent devotees can expect to see co-branded T-shirts, tanks, and bags in organic cotton...

"Earth provides enough to satisfy every man's need, but not every man's greed."