AU Q BCC Creative City

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For more information about Councils creative and cultural servicesvisit www.ourbrisbane.com and click on the Brisbane City Council logo

to enter our internet site or phone 3403 8888.

For further information about the Creative City Strategy contact:

CULTURAL POLICY UNIT

Community & Economic Development

Brisbane City Council

Brisbane Administration Centre

GPO Box 1434

Brisbane City Council

Brisbane QLD Australia 4001

Telephone (07) 3403 8888

Produced in collaboration with:

Brecknock Consulting, Australia

COMEDIA, United Kingdom

N2003-00898

Brisbane CityCouncil Information

GPO Box 1434Brisbane Qld 4001

Phone: 07 3403 8888

Printed on recycled paper Visit www.ourbrisbane.comand click on the BrisbaneCity Council logo to enterour internet site.

creative cityB R I S B A N E C I T Y C O U N C I L S C U L T U R A L S T R AT E G Y 2 0 0 3 2 0 0 8


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Creative City is Brisbane CityCouncils cultural strategy for

2003 2008.

Council believes that culture can be broadly

defined as the full range of practices through

which we give meaning to our lives and through

which our community expresses its identity.

Since 1997, the cultural statement Creative

Brisbane has directed Councils development of

cultural services in Brisbane. Many of the

strategies from that document have beensuccessfully implemented, including the

development of major infrastructure such as the

Brisbane Powerhouse and Queen Street Mall.

Inspiring a creative Brisbane is a key theme in

Councils Living In Brisbane 2010 vision and

Creative City introduces the next stage in the

integration of creativity and culture across

Council programs. It includes strategies and

actions to enliven the city, facilitate creative

thinking, foster social inclusion, build the

economy and strengthen local identity.

Creativity is essential in a rapidly changingworld. Creativity facilitates new ways of thinking

and new ways of solving problems not only in

the arts and cultural fields but in urban

development and renewal, in ensuring

ecological balance and sustainability, and in the

creation of wealth and social cohesion.

Creativity requires the ability to think through

problems afresh, to discover common threads

amongst seemingly disparate influences, to be

willing to experiment, to rewrite rules, to

visualise new futures and to have the courage toact upon those visions.

Maximising a citys creative potential requires

certain conditions the presence of ambition, will,

resources, energy and leadership. Successful

modern cities are open-minded, flexible,

ambitious and able to harness the talent of their

regions and beyond. They have the ability to

foster strong cultural identity, to develop local,

regional and international partnerships and to

invest in a dynamic cultural life.

The challenge for Brisbane is to shape its owncreative approach and move beyond

established practices to new ways of thinking

that will enrich the life of the city.

A Journey ofCreativity and Culture

2

contentsA JOURNEYOF CREATIVITY 2& CULTURE

CORE PRINCIPLES 3

OUTCOME AREAS& ASSOCIATED 6

PLATFORMS

B RISB AN E' S P EO PL E 7

THE BRISBANEEXPERIENCE 14

BRISBANE STYLE 19

T HE BR IS BANE WAY 2 6


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In consultation with the

community, Council has developed

the following principles to foster

Brisbanes creativity.

EMBRACING HISTORY

The heritage of Brisbanes many cultural groups

is essential to developing the citys

distinctiveness and sense of identity. Particularly

important is the recognition of and respect for

Indigenous peoples prior ownership of and

continuing association with the land.

BUILDING CULTURAL CAPITAL

Culture is important for our social, economic

and spiritual wellbeing. It can enable us to

understand and respond to contemporary

experience and help shape our values and

beliefs. Council is committed to making sure

everyone in Brisbane has opportunities to take

part in and shape the citys cultural life.

ENSURING ACCESS AND EQUITY

Council is committed to providing diverse,

accessible cultural facilities and activities

across Brisbane. Meeting the needs of young

people, seniors, people with disabilities and

people who speak a first language other than

English is a priority.

ENCOURAGING INNOVATION

The knowledge economy and development of new

technologies, products and experiences require

innovation from all sectors - government, business,

education, services, science and the arts. Exploring

the richness of local culture will encourage the

development of products that are unique to Brisbane

and therefore have a competitive market advantage.

INVESTING IN CULTURE

Arts, culture and creative industries are among

the fastest growing sectors of the international

economy. Council recognises, however, that not

all cultural and creative activities are likely to

achieve economic viability, and therefore, if truly

valued, will require ongoing subsidy. Fundingbodies such as Council must therefore make

balanced judgements about the level of subsidy

a community can realistically provide and what

activities should attract that investment.

PROVIDING LEADERSHIP

Creative Citys aims can only be achieved

through shared vision and strong public and

private partnerships between a dynamic and

committed Council and the State and Federal

Governments, the private sector and creative

practitioners of all kinds - innovative thinkersand risk takers interested in contributing to the

quality of life of the city. Councils task is to

provide leadership and to nurture a creative

environment that attracts and supports creative

people and organisations.

3

Core Principles

Arts, culture

and creative

industries are

among the

fastest growing

sectors of the

international

economy.


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6

Creative Citys Outcome Areas are

the result of extensive community

consultation and reflection on

Brisbanes character and the

aspirations of its people. The

Platforms outline project ideas

inspired by that consultation

and reflection.

Outcome area 1:BRISBANES PEOPLE

Platform 1: Vibrant neighbourhoods

Platform 2: A city of opportunity

Outcome area 2:THE BRISBANE EXPERIENCE

Platform 3: Celebrating diversity

Platform 4: Valuing our heritage and

environment

Outcome area 3:BRISBANE STYLE

Platform 5: The arts and creative industries

Platform 6: The connected city

Outcome area 4:THE BRISBANE WAY

Platform 7: Culture of innovation and risk takingPlatform 8: Investing in people and building

capacity

Outcome Areasand Associated

Platforms


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Like most cities, Brisbane is made

up of a patchwork of diverse

neighbourhoods and overlapping

communities of interest. It has amajor advantage in having one

Council for the entire metropolitan

area which is able to provide a

range of accessible programs

across the city.

Councils support for cultural life facilitates

creative activities both in the city centre and in

the suburbs.

Along with its majority AngloCeltic and

European population, Brisbane is home to people

from an increasingly wide range of cultural

backgrounds, including Aboriginal and Torres

Strait Islander people, people from South East

Asia, Africa, Latin America and the Middle East.

There are great opportunities to draw on

Brisbanes cultural mix by encouraging arts, social

heritage and environmental projects that cultivate

and celebrate a truly diverse and open city.

Achievementsand current activity

CULTURAL PROGRAMSThe City Entertainment Program produces

events across the city, such as the StylinUp

music event in Inala which provides skills

development and training for young people and

Indigenous performers.

The Artforce program has seen traffic signal boxes

across the city transformed by local artists into colourful

and lively canvases for imaginative expression.

COUNCILS LIBRARIESAn extensive range of creative programs is

linked to libraries including touring exhibitions

and multicultural programs, Storytime, Pyjama-

Rama, book clubs, the Childrens Touring

Library Series, and cultural development

projects such as Zoom-Zoom Zillmere.

CULTURAL GRANTS PROGRAMS

Cultural grants support culturally diverse

festivals and projects such as the Buddha Light

Festival, Darras Vietnamese New Moon

Festival, NAIDOC Week and the ZillmereMulticultural Festival.

COMMUNITY ART AND HISTORY

PROJECTS

Suburban Centre Improvement Projects (SCIPs)

involve collaborations between artists,

communities and design teams to create

distinctive local places.

Brisbane Stories captures the tales of the city and its

diverse heritage including the Chinese Connections

project.The Scattered People poetry and music project has

involved collaborations between refugee

communities, local artists and Council, leading to the

release of a website and an award-winning,

internationally distributed CD recording.

OutcomeArea 1:

Brisbanes People

Brisbane is

home to people

from an

increasingly wide

range of cultural

backgrounds.


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Platform 1:

VibrantNeighbourhoods

Future Direction

People and communities with astrong sense of cultural identity

and the skills to express

themselves and interpret their

experience are better able to

manage and shape their city.

Vibrant Neighbourhoods will build on popularculture and peoples creativity, focusing onhomes, streets and local neighbourhoods.

Programs will reflect Councils expansion of itscommunity-based cultural services, with

projects accessible to people of all ages andcultural backgrounds, including:

community involvement in the Museum ofBrisbane

local festivals and events

grants to the community to undertake theirown creative initiatives

creative programs in libraries.

Council will also seek to develop accessiblesuburban cultural facilities including multi-purposesport, recreation and cultural centres in parks,rented commercial or retail premises or through

partnerships with operators of regional shoppingcentres. Ways of extending the use of facilities such asInala Community Art Gallery & Cultural Centre, localhalls and libraries will also be investigated.

Platform Indicator:REACH OF CREATIVE ACTIVITYACROSS BRISBANE CITY.

Project IdeasCreative Communit ies A program tohelp local artists identify communities culturaland creative strengths and facilitate local eventsand projects in Brisbane neighbourhoods.

Brisbane Outer Fringe Festival ( BOFF) A festival that will support cultural activityacross Brisbanes outer suburbs (currentlyAlgester, Carina, Keperra and Jindalee).

You Sh ou ld Be Her e In partnership withBrisbane businesses, a local film andphotography competition in which residents

are invited to create images expressing whythey love living in their suburb.

Our Street Our Life A program basedin libraries in which professionals such asarchitects, interior designers and artists workwith residents and community groups to:

generate design ideas for domestic structuresand spaces such as homes and gardens

explore ideas for public spaces such as their ownstreets that will reflect the Brisbane lifestyle.

Active and Healthy Parks Support for thedevelopment of sport and leisure precincts as lively

community places that include public art, culturalactivities, landscaping and lifestyle activities.

Creat ive L ibrar ies Extension of thecultural and creative initiatives linked toBrisbanes libraries.

Vibrant

Neighbourhoods

will build on

popular culture

and peoples

creativity, focusing

on homes,

streets and local

neighbourhoods.


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Platform 2:

A City of OpportunityFuture Direction

A City of Opportunity will ensure

that people of all ages across the

metropolitan area can participate incultural and creative activities.

It will also attempt to balance these

opportunities for local community participation

with the need to concentrate peak activity in

defined cultural precincts or hubs.

Brisbane already has several identifiable

precincts which support a diversity of cultural

infrastructure and activity including South Bank,

Fortitude Valley and New Farm. Events at the

Brisbane Powerhouse such as the Sacred Music

Festival and the biennial Ideas at thePowerhouse festival demonstrate that cultural

precincts can, with an adventurous and wide-

ranging program, attract a large cross-section

of the community.

Council will investigate how such programming can

be applied to extend the reach and diversity of

contemporary art and culture into the mainstream of

Brisbanes community and cultural life.

Platform Indicator:RANGE OF SOCIAL GROUPS THATRECEIVE FUNDING THROUGH COUNCILSGRANT PROGRAMS.

Project IdeasCITY OF CHILDREN AND YOUNG PEOPLE

Brisbanes Creative Strategy for YoungPeople, including:

Young Brisbane Soundz A media program

that enables young people to access

facilities, learn new skills and generate

creative work in a range of arts and media

formats. It will provide a platform for young

people to inform and shape Councils civic

and creative programs.

Visible Ink Festival An extension of this

festival to become a city-wide program of

events and voice for young people.

Out of the Box Festival Further

development of this festival in partnership

with Queensland Performing Arts Centre to

include citywide activities and events

throughout the year. It will also include

strategies to enhance the child-friendly

nature of the city.

LIFESTYLE:

Keep Moving Opportunities for cultural

activity that enhances the experience of

using public transport in the city and

expresses Brisbanes diversity throughstorytelling, performing and the visual arts.

Food Culture A program that focuses on

food to be incorporated into some Creative

Library events and local festivals.


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Brisbane residents have a

strong sense of what is

unique about the city and

Councils resident survey

shows a very high level of

satisfaction and identification

with the citys diverse

cultural activity.

Internationally, Brisbane has successfully

positioned itself as a centre for creative activityin the AsiaPacific Region. Its subtropical

climate and open, friendly atmosphere,combined with the creativity of the local artists

and the large number of outdoor festivals andevents, help make the city an ideal national andinternational cultural tourist destination.

Opportunity exists to build winter tourist visitationfrom other Australian cities. For example, the

coordinated marketing of Brisbanes majorfestivals and events could become a major draw-card for increasing visitor numbers.

In celebration of Brisbanes Indigenous cultures,

Council is working in collaboration withBrisbanes Indigenous communities to expand

their creative and cultural activities in the cityand to explore ways of generating greater socialand economic outcomes for Indigenous people.

The popularity of alfresco dining and increasinginterest in inventive cuisine has changed the

citys food culture. Council will continue to work

with property developers, retail business andrestaurateurs to help them take advantage of

Brisbanes climate and promote the citys builtenvironment and open air lifestyle - itsverandas, vibrant colour and open spaces.

Achievementsand Current ActivityMajor Festivals and Events

Riverfestival and its associated events includingthe Riversymposium have developed a nationalprofile that promotes the citys major

environmental assets and lifestyle.

The Asia Pacific Cities Summit was hosted in

Brisbane in 1999 and 2003, attractingrepresentatives from over twenty countries.

Environmental EventsThe biennial Mountains to Mangroves Festivalfocuses on Brisbanes north, celebrating the

environment and cultural value of the 32kmbushland corridor from Camp Mountain StateForest to the Boondall Wetlands.

Heritage Events

The Nudgee Waterholes (Nar-dha) is a significant

meeting place and ceremonial site forIndigenous people. Council has helped to

develop extensive cultural and environmentalinfrastructure and programs around the site.

Brisbanes Living Heritage Network brings

together organisations that manage andinterpret historic places and heritage collections.

Outcome Area 2:

The BrisbaneExperience

The popularity

of alfresco

dining and

increasing

interest ininventive cuisine

has changed

the citys food

culture.


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Brisbane is home to a wide variety

of interesting and creative cultural

events such as the Brisbane Festival,Riverfestival, the AsiaPacific

Triennial and the Queensland Biennial

Festival of Music, as well as smaller,

but well-established, community

events such as the Vietnamese New

Moon Festival and Two High Festival.

Large and small events alike provide

opportunities to celebrate our talents andfoster new ways of being creative. Events suchas the RiverSymposium and Ideas at the

Powerhouse present opportunities to buildunderstanding of contemporary issues relevantto the citys future and to position Brisbane asan important Pacific Rim centre.

There is particular potential for cultural groups

such as the Indigenous communities and

multicultural communities to become more

visible in the citys cultural and civic events.

Issues such as reconciliation with Indigenous people

and the difficult situation faced by refugees on

temporary protection visas are currently causing

division in the community. How those matters areresolved will be central to the evolution of Brisbanes

collective cultural identity. Creative City places

significant emphasis on progressing reconciliation

and building cross-cultural understanding.

Platform Indicator:RESIDENTS AWARENESS, PARTICIPATIONAND SATISFACTION WITH COUNCILS

CULTURAL PROGRAM.

Project IdeasWeare the people of Brisbane Engagement of

Brisbane artists and designers to create iconic

signs and artworks that signify and reinforce

Brisbanes openness and diversity, with

installations at airports, interstate rail and bus

terminals, alongside main interstate highways and

in local precincts.

THINKING GLOBAL

Innovative Festival Calendar Implementation

of a festivals master plan to ensure the

effective delivery and marketing of the citys

iconic and niche festivals.

ACTING LOCAL

Indigenous Cultural Development Working

with the Aboriginal and Torres Strait Islander

community to implement an Indigenous arts

and cultural strategy for the city.

Creative Democracy A program involving

residents from different cultural backgrounds

and generations in developing creative projects

that respond to local community issues.

Ideas at the Powerhouse Continued support

for the Ideas at the Powerhouse Festival, with

special emphasis on city governance, culturally

sustainable development and urban creativity.

Platform 3:

Celebrating DiversityFuture Direction

Creative City

places

significant

emphasis on

progressing

reconciliation

and building

cross-cultural

understanding.


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Brisbanes community is growing in

confidence, with a strong sense of

its collective identity and sharedvalues. A distinctive Brisbane Style

is emerging in everything, from the

programming of cultural festivals

and events to architecture.

Central to the Brisbane Style is an approach to

design and other creative activities such as

music, fashion and the visual arts that reflect the

citys subtropical character.

Council will take a lead in demonstrating and

supporting innovation and creativity, in settingstandards for high quality design and in

encouraging culturally adventurous projects.

Achievementsand current activity

ARCHITECTURE, VISUAL ART,

MUSIC AND DESIGN

The Queen Street Mall has been refurbished to

high architectural and urban design standards,

providing opportunities for showcasing local

arts and culture.

The Creative Industries Strategy has

identified a number of industry-clusters such

as film & TV, multimedia, industrial design,

jewelle ry and fiction writing which Council

will support through the implementation of

business strategies.

The REV [Real Electronic and Virtual] music

project and festival, a partnership between

Brisbane Powerhouse and QUT Creative

Industries, has brought together science, the

music community and the education sector.

COMMUNICATION AND NETWORKING

One Book One Brisbane is a bookclub for the

whole city. Residents vote for their favourite book

by an Australian author and the winning book is

promoted through a city-wide reading campaign.

Councils Visible Ink youth website provides a

digital feedback mechanism for young people

to exchange information. It regularly features

cultural activities such as aspects of the Straight

Out of Brisbane Festival.

Outcome Area 3:

Brisbane Style

Central to

the Brisbane

Style is an

approach to

design and

other creative

activities such

as music,

fashion and

the visual

arts that

reflect the

citys

subtropical

character.


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Platform 5 :

The Arts and CreativeIndustries

Future Direction

Creative industries range fromfashion, crafts, interior and

landscape design to multimedia,

writing and music. These

industries have a central role to

play in the evolution of Brisbanes

urban identity and lifestyle.

Brisbane is a strong centre for the arts andcreative industries within the South-EastQueensland region and Council is committedto retaining and developing the citys creative

talent. Council will continue to provide supportfor the writers, performers, musicians, visualand multimedia artists who create the storiesthat shape the way people feel about the city.

Council is coordinating research into potentialcreative industry sectors in Brisbane to informfuture development. Partnerships have beenestablished with the Queensland GovernmentsDepartment of State Development, theUniversity of Queensland and the QueenslandUniversity of Technology to further developstrategies for supporting the growth of local

creative industries.

Platform Indicator:GROWTH OF BRISBANES ARTSAND CREATIVE INDUSTRIES.

Project IdeasIMAGINING BRISBANEMuseum of Brisbane Combining social historyand the creative arts to deliver an imaginativecity wide exhibition program. From its openingin 2003, the Museum will work with Brisbanesdiverse communities to tell their stories.

Capturing Brisbane Style An annual award/fellowship for Brisbane writers, photographers,filmmakers and painters for works that capturethe essence of the city.

CREATIVE INDUSTRY INITIATIVES

Looking Cool Support for Brisbanes fashionindustry and emerging designers to createclothes that reflect the Brisbane Style andsubtropical living through:

Subtropical Fashion Awards in associationwith the Retail Association of Queensland

the development of a fashion-design clusterand precinct, concentrating related design,manufacturing and marketing businesses.

Creative Entrepreneurs A new program inwhich residents from marginalised communitieswork with local businesses and creative industrygroups to develop creative processes andproducts with commercial outcomes.

Centre for Subtropical Design A centre tospearhead the development of appropriatedesign for Brisbanes subtropical environmentand sustainable energy supply systems.


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Outcome Area 4:

The Brisbane WayCreative City aims to influence

Brisbanes social, environmental and

economic planning, and to unlock

the creativity of one of the fastest

growing, can do cities in Australia.

Over the last few years Council has made a

significant investment in flagship cultural

facilities and infrastructure. Through its grants

program it has supported communities to find

cultural expression. These investments need to

be further developed in a strategic way to

ensure they support Councils Creative City

priorities, as well as responding to identified

community needs.

Council has created Brisbane City Marketing,

bringing together Brisbane Marketing, and the

Valley and City Malls marketing agencies. This

new entity has been responsible for the

development of the new Brisbane its

happening brand which has led to significant

advances in tourism and marketing partnerships.

The development of a creative city relies on

strategic partnerships between government,

community and the private sector. Council and

the State Government are working together toensure city and state policies do not duplicate or

work against each other, especially in support

services such as business development,

networking and marketing.

Achievementsand current activityFACILITIES AND PROGRAMS

The Brisbane Powerhouse with its distinctivearchitecture and innovative programming has

provided Brisbane with a new cultural hub which

has become an icon for the city. The building

won the Queensland 2003 Architecture Award

and its programs such as Worldbeat are

prominent in the citys cultural life.

FUNDING AND GRANTS

Significant increase to funding for Councils Local

Festival & Cultural Grants has encouraged

festivals and cultural projects in suburban

centres, including the Moorooka Street Festivaland the Wynnum Jazz Festival.

POLICIES AND STRATEGIES

Film Friendly SEQ a joint strategy between

the South-East Queensland Regional

Organisation of Councils and the Pacific Film &

Television Corporation has been developed

for streamlining permit processes to make it

easier to attract film production to the region.

The Brisbane City Plan land use plan recognises

the importance of cultural precincts and

includes measures to strengthen FortitudeValleys role as a commercial, cultural and

employment centre.

Creative City


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Councils aim of developing a

growing and sustainable creative

climate depends on nurturing

innovative thinking and

encouraging managed risk taking.

Council will become known locally,

nationally and internationally as

an organisation that champions

imaginative ideas.

Council will promote retention of live music venuesand affordable artist studios in Fortitude Valley.

Given the high concentration of creative

industry practitioners, organisations, retail

outlets and music venues in these areas, Council

will work to ensure that any redevelopment

supports and enhances these industries.

Platform Indicator:VARIETY OF FUNDING PROGRAMS TOTHE CULTURAL SECTOR.

Project IdeasEXEMPLARY DESIGN STANDARDS

Leading by Example Encouragement of

artists and architects to work collaboratively to

deliver exemplary urban designs for the new

Council administration centre and other

architectural projects.

Design and Creativity Research into a new

mechanism to fund creative thinking, cultural

initiatives, exemplary subtropical design and

public art which promotes the Brisbane Style

in the built environment.

POLICY DEVELOPMENT

Creative City Map Mapping and promotion of

Brisbanes cultural tourism sites including

interesting locations which often remain hidden.

Public Art Policy A new public art policy and

commissioning approach that will ensure high-

quality outcomes that reflect the Brisbane

Style and increase the number of temporary

public-art projects in the city.

CHALLENGING PERCEPTIONS

City Thinkers In partnership with the

Brisbane Institute, the development of a program

of master classes and forums for national or

international thinkers to discuss creative options

for the citys future.

Shapin Brisvegas A summit where young

people talk to civic leaders about their ideas

and issues on public space planning and design.

Platform 7:

Culture of Innovationand Risk TakingFuture Direction

Councils aim of

developing a growing

and sustainable

creative climate

depends on nurturing

innovative thinking

and encouraging

managed risk

taking.


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AU Q BCC Creative City