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Audi connect
- the future of networked mobility
Marcus Keith Head of Project Audi connect
2
Audi connect – current services in the Audi A3
AUDI AG, Marcus Keith - Mobile World Congress, 26th February 2013
weather &
travel information
music stream and webradio Wi-fi hotspot
online news
(individual)
flexible, personal and always up-to-date
Facebook & Twitter
Messages & E-Mail city events
flight & train
information
fuel prices
3
Audi connect – current services in the Audi A3
AUDI AG, Marcus Keith - Mobile World Congress, 26th February 2013
perfect navigation to every destination
traffic information online
point-of-interest search
(POI) with voice control
picturebook
navigation
destination entry via
myAudi or Google
Maps™
navigation with Google Earth™
mapping service and Google
Street View™
4
Audi connect
- a night on the town
AUDI AG, Marcus Keith - Mobile World Congress, 26th February 2013
5
Audi connect – current challenges in SIM offerings
AUDI AG, Marcus Keith - Mobile World Congress, 26th February 2013
B2C Broadband Services
B2B M2M / Narrowband Services
No fit to Audi`s requirements
Handling Effective means for handling in manufacturing
and distribution processes
Price global coverage @ attractive price available
Flexibility Flexibility to change network provider
over life time of vehicle
6 AUDI AG, Marcus Keith - Mobile World Congress, 26th February 2013
Audi connect – remote provisionable SIM
As Audi we are able to select a
mobile network operator after the
car is sold and we are flexible over
lifetime of the car…
We get a built-in-connectivity at
delivery of our car with easy to
use data packages for streaming
volumes at a reasonable price...
7
We suggest an integration of B2B and B2C business principles into
something new…
AUDI AG, Marcus Keith - Mobile World Congress, 26th February 2013
Business-to-Customer
Broadband Services
Business-to-Business
M2M / Narrowband Services
• Small data volume
• Lifetime provider contract
• Global coverage via roaming
• Company pays for
user/customer
(OEM)
• Built in SIM
• Large data volume
• Changing (contract) owner
• Local provider offering
• User pays it self
• Removable SIM
• Global coverage
• Changing (contract) owner
• Built in SIM
• Split billing on one SIM
& Solution towards service
provider regulatory (no MVNO1)
Business-to-Automotive
1 Mobile Virtual Network Operator
8 AUDI AG, Marcus Keith - Mobile World Congress, 26th February 2013
We can create a win-win situation…
Audi`s ambition is to get over 50% of all
sold cars in 2015 and 100% connectivity in
this decade!