Audience: College StudentsBy: Dee Benson

SPORTS MANAGEMENT

Topics

Define Sports Management and SportNature of the Sports IndustryCareer PlanningProfessional PreparationFuture Challenges and Opportunities

What are Sports?

o Sport is all forms of physical activity which, through casual or organized participation, to maintain or improve physical fitness and provide entertainment to participants.

o Usually governed by sets of rules, and may be competitive.

o Examples: Football, Basketball, Baseball/ Softball, Soccer

(Wikipedia)

“Sport is any activity, experience, or business enterprise focused on fitness, recreation, athletics, or leisure. …sport does not have be competitive, nor does it always require specialized equipment or rules; in fact, sport includes activities such as working out, running, and dancing.” (Parks & Quartermain)

What is Sports Management?

• The field of education and vocation concerning the business aspect of sport.

• Many college and universities offer bachelors and masters degrees in sports management

• ( NOT ROWAN)• Examples of Sports Managers include: Front office in

Professional sports, College sports managers, Sports marketing, Event marketing, Facility management, Sports economics, Sports Finance, & Sports Information

(Wikipedia)

• Sport Management is “any combination of skills related to planning, organizing, directing, controlling, budgeting, leading and evaluating within the context of an organization or department whose primary product or service is related to sport and/or physical activity.”

• (Parks & Quartermain)

Job Responsibilities

• Job responsibilities vary with the type of organization, area of the sport industry, and level of management. All involve business aspects of sport, and normally include 50 - 60 hour work weeks, including night and weekend hours of employment. Job duties may involve working with corporations in special event promotions and sponsorships. It may also include accounting, ticketing, and financial operations of a sporting event or program. Additional responsibilities might include developing a risk management plan for dealing with current legal issues in sport. The sport manager may be involved in facility and event management, sport broadcasting and media relations., or the sales of sporting goods and licensed sport products.

Salary Ranges• The career field of sport management is extremely competitive.

The majority of jobs will require a practicum for “hands on” experience in the industry. Beginning salary ranges in educational institutions may range from $18,000 to $25,000. Minor league professional sport starting positions will usually pay in the low 20’s. Sporting goods jobs are often composed of basic salary plus commissions. The opportunity to advance within the profession is usually present, with the 1994 Team Marketing Report stating the following average salaries: vice-president of marketing at the major league level earning $114,444; director of marketing - major league level: $76,785; general manager, minor league: $62,500; and assistant general manager, minor league: $35,166.

A view of Sports Industry by Setting

Sports Setting Examples of Organizations

Professional Sport NFL, NBA, MLB,NHL

Amateur Sport AS(Amateur Sport)

University Athletics NCAA

Recreation Rucker Park, Somerdale Park, Venice Beach

A view of Sports Industry by settingContinued

Sports Setting Examples of Organizations

Corporations Gatorade, Pepsi

Sporting Goods Nike, Adidas, Puma, Reebok

Sports Media ESPN, CSN, NBA TV

Sports law/agent “Jerry McGuire”

Sport Setting Examples of Organizations

Government (Federal and

Provincial/Territorial)

Sport Canada,Ontario Ministry of

Tourism and Culture

Private Clubs Granite, Toronto Cricket Club, Osler Ski Club

Social/Charitable Organizations

Heart and Stroke, Kids Help Phone, YMCA

Sport Marketing/Consultin

g Firms

International Management Group,

GEM Group

A view of Sports Industry by Settingcontinued

Aspects of Sports Management

Sports Marketing Sports Enterprise Financing Sports Industry Career Plans Sports as a Social Institution

“Sports are a distinctive social activity that is often the basis of an individual’s social identity.”

Professional Preparation

• Sports Management jobs are available in the USA

• Get experience in the field before you finish school.

• Be professional( Ex: attitude, image, language)

Career Planning

Values- are the beliefs, attitudes, qualities,

traits and concepts that have a special meaning to a person

Interest- the activities in which a person

engages or finds very enjoyable

Skills- ability or personal quality needed to

perform a task entirely

Entering Sports ManagementField

Experience

+ Degree

=ENTRY LEVEL JOB POSITION

Trends in the FIELD

Health and Fitness Industry

Growth in FamilyGrowth in personal training

Growth in Gym SettingsGrowth in Health stores

Trends in the Field Continued

Facility Management•Growth in domes and arenas•Growth in Parks•Growth in Golf Course

Sporting Good•Growth in diversity of products•Growth in Demographics•Growth in event management

When you keep trying different roads in your field of study it just leads to more experience and knowledge within your field!