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| MEDIA KIT 2022AUDIENCE | MARKETING SOLUTIONS | DIGITAL ADS | NEWSLETTERS | CONTENT CALENDAR | SPECS | SALES
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AUDIENCE INSIGHTSElectrical Construction & Maintenance drives electrical systems innovation by providing expertise and insights into the latest products, solutions and technologies being used in commercial, industrial and institutional building applications. Our trusted content attracts and engages an audience of electrical professionals responsible for designing, constructing and maintaining electrical systems.
The Audience Engagement Report provides an integrated view of the EC&M community. The data provided within is obtained via internal and third party sources, including Google Analytics, Oracle Cloud-Eloqua, and Omeda.
1,015,440Average Monthly Reach
COMPANIES THAT ENGAGE
REACH DECISION MAKERS
93%of the audience are
engineering professionals or management
JOB FUNCTION Owner/President/Senior Management 52.37%
Electrical Engineers/Other Engineers/Technicians 24.49%
Facilities/Electrical/Other Management 16.15%
Estimators/Purchasers/Inspectors/Others 6.99%
Contractors 60.04%
Facility Management (Manufacturing, Utility, Commercial, Institutional) 23.14%
Engineering Firms 16.82%
COMPANY TYPEFACILITY MANAGEMENT BREAKDOWN
Manufacturing; processing; warehousing 32.50%
Utility (electric, gas, water, sanitary) 21.13%
Commercial (office complex, hotel, data processing, financial, communications, recreational, retail) 19.95%
Institutional (educational, religious, correctional) 13.30%
Oil & gas; mining 4.67%
Healthcare 4.27%
Transportation services (air, rail, marine, motor) 4.17%
VIEW THE MOST RECENT AUDIENCE ENGAGEMENT REPORT
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AUDIENCE ENGAGEMENT
SUBSCRIBE TO MAGAZINE
125,622EC&M
Magazine Subscribers
ENEWSLETTERS
413,581 eNewsletter Reach
28.60% Avg Total Open Rate
3.58% Avg Total CTR
56.2%Desktop Visitors Average Monthly
43.8%Mobile Visitors Average Monthly
422,239Average Monthly Sessions
s 8.3% vs Monthly Average for Previous 6 Months
325,812Average Unique Monthly Visitors
s 8.3% vs Monthly Average for Previous 6 Months
1,007,030Average Monthly Page Viewss 3.6% vs Monthly Average for Previous 6 Months
19,387Facebook
26,159LinkedIn
8,452Twitter
1,983 Avg Monthly New Site Registrations
s 28.8% vs Monthly Average for Previous 6 Months
VIEW THE MOST RECENT AUDIENCE ENGAGEMENT REPORT
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PRINT SUBSCRIBERS
QUALIFIED CIRCULATION BY ISSUE in the last 6 months
SUBSCRIBERS BY REGIONU.S. REGION BREAKOUT OF MAGAZINE SUBSCRIBERS
2021 issues Print Digital Both Total Qualified
January 73,258 51,819 441 125,518
February 73,654 51,408 438 125,500
March 74,125 50,996 429 125,550
April 74,406 50,691 428 125,525
May 74,051 50,682 792 125,525
June 74,153 50,458 889 125,500
Total Qualified Circulation 73,941 51,009 570 125,520
Total Qualified Non-Paid
Total Qualified Non-Paid
Digital
Total Qualified Non-Paid
Both
Total Qualified Non-Paid
Total Paid
(including NQ)
Total Subscribers
Average for 6-month period
73,911 51,009 570 125,490 132 125,622
17,119
8,701
11,383
26,069
29,629
29,556
985
VIEW THE MOST RECENT AUDIENCE ENGAGEMENT REPORT
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MEET THE INFLUENCERS
NEC ConsultantMIKE HOLT Mike Holt Enterprises
NEC ConsultantRUSS LEBLANC LeBlanc Consulting Services
NEC ConsultantJOHN LUPACCHINOSenior Design Engineer, Gaylor Electric, Inc.
Editor-in-ChiefELLEN PARSON [email protected]
Managing EditorSTEFANIE KURE [email protected]
Associate EditorELLIE [email protected]
TECHNICAL & EDITORIAL EXPERTISEDelivering technical and editorialdevelopment expertise that ensures content is accurate, engaging and focused on the topics that professionals need to know in today’s rapidly changing business environment.
IDEATION & DEVELOPMENTCollaborate with our topic experts todevelop topics that will attract target audiences, validate market perceptions and ensure content marketing success.
DATA & INSIGHTSDeep industry knowledge paired withdata and insights from analytic tools provides us the ability to leverage metrics for content decision making and deliver the right content, in the right channel, to the right audience, at the right time.
Technical Consultant MARK LAMENDOLAOperations, Maintenance, Management and Safety
Safety and Training ConsultantRANDY BARNETTElectrical Codes & Standards Program Manager at NTT Training
Engineering & Safety ConsultantTOMMY NORTHCOTT, P.E.Senior Power Engineer, Jacobs Technology, Inc.
CONTRIBUTORS
Editor-in-Chief, Electrical WholesalingJIM LUCY [email protected]
Group Editorial DirectorMIKE EBY [email protected]
EDITORS
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FOCUSED CONTENT
THE INDUSTRY LEADER ON NATIONAL ELECTRICAL CODE (NEC) COVERAGE• Code Violations Photos & Analysis• Code Questions/Answers• Illustrated Catastrophes• Code Basics Articles• Code Applications Articles• Code Quiz of the Week Gallery• Late-Breaking Code News Items• Moving Violations Videos• Code Quiz Items
OUR SPECIAL CONNECTION WITH THE ELECTRICAL CONTRACTOR COMMUNITY• Lighting Design and Control Technologies• Business Management Best Practices• Estimating Tips & Tricks• Technical How-To Tutorials• BIM/CAD Tools & Techniques• Job-Site Technology Trends• Certification & Training• Low Voltage and Security Applications• Top 50 Electrical Contractors Special Report• 30 Under 30 All-Stars• Working with Distributors
LOOKING OUT FOR THE HEALTH & SAFETY OF THE ELECTRICAL WORKFORCE• Forensic Casebook Studies• Accident Investigations• Shock & Electrocution News Items• Safe Work Practices & Procedures• Arc Flash Analysis & Prevention Methods• Personal Protective Equipment• Safety Codes & Standards• OSHA Compliance & Enforcement
TRACKING ENGINEERING & DESIGN TRENDS• Intelligent Buildings• Building Automation & Control• Augmented & Virtual Reality• Energy Management• Energy Efficiency• Systems Integration• Renewable Systems Design• Energy Codes & Standards• Design Software• Top 40 Electrical Design Firms Special Report
AN INSIDE LOOK AT OPERATIONS & MAINTENANCE ACTIVITIES• Equipment Repair• Troubleshooting Techniques• Measurement & Verification• Monitoring & Analysis• Test Procedures & Evaluation• Condition Assessment• Predictive Techniques • Power Quality & Reliability
CONSISTENTLY FOCUSED ON NEW PRODUCT DEVELOPMENT• Weekly New Product Introductions• Product Sourcing & Supply Trends• Product of the Year Competition• Annual Truck & Van Preview
APRIL/MAY 2018
A SUPPLEMENT TO EC&M AND ELECTRICAL WHOLESALING MAGAZINES
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2022 EDITORIAL CALENDARJANUARY FEBRUARY MARCH APRIL MAY JUNE
THEME Code Violations Test & Measurement Infrastructure Lighting & Control Health & Safety Electrical Design
FEATURES / SPECIAL REPORTS / SUPPLEMENTS
Craziest Code Violations of 2021
How-To Use Multimeters Effectively
Infrastructure Revitalization Lighting Trends Top 10 OSHA Violations
of 2021 Top 40 Electrical Design Firms: Special Report and
Ranking ListNEC for Newbies Short-Circuit Calculations Electric Vehicle
Supplement Product of the Year
Supplement Smart PPE
NEW PRODUCT SHOWCASE Wiring Devices Computers, Software,
AppsMetering & Monitoring
EquipmentLuminaires, Lamps,
Sensors, ControlsSafety Equipment
and WorkwearConnectors, Terminating
Devices
NATIONAL ELECTRICAL CODE
Unparalled coverage of the National Electrical Code (NEC) through our award-winning departments, columns on online content: Code Basics, Code Quandaries, Code Q&A, Illustrated Catatsrophes, What's Wrong Here?, Code Quiz of the Week and Moving Violations.
LIGHTING & CONTROL
Consistent coverage of technology advancements and applications of lighting & control equipment through research reports, case studies, codes & standards updates, conference and trade show reports and new product development.
SAFETY Weekly coverage of health & safety topics including OSHA rules, electrical safety requirements, forensic casebook investigations and analysis, arc flash studies, how-to articles, safety program best practices, training programs, and management tips & tricks.
MAINTENANCE /REPAIR / OPERATIONS
Routine coverage of MRO activities such as electrical test & measurement, predictive maintenance, remote diagnostics, troubleshooting tips, repair procedures and personnel management techniques.
TRAINING Ongoing coverage of the latest electrical training courses in the industry, online learning advancements and techniques as well as in-person training, electrical theory and basic electrical principles and education.
POWER QUALITY In depth focus on power quality & reliability design, operation and troubleshooting activities through case studies, how-to articles, investigation techniques, troubleshooting tips, quizzes and best practices.
BONUS DISTRIBUTION (PRINT ISSUE)
NEMRA22 (Dallas)IEEE Electrical Safety
Workshop (TBA)NAED National Mtg.
(Baltimore, MD)Lightfair International
(Las Vegas)NFPA Conference & Expo
(Boston)NAED South Central Region Conference
(Phoenix)
ISSUE CLOSE 12/20/21 1/20/22 2/24/22 3/24/22 4/21/22 5/25/22
MATERIALS DUE 12/29/21 1/28/22 3/4/22 4/1/22 4/29/22 6/3/22
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2022 EDITORIAL CALENDARJULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER
THEME Career Development Operations & Maintenance Electrical Construction Energy Management NEC Changes Market Outlook
FEATURES / SPECIAL REPORTS / SUPPLEMENTS
30 Under 30 All Stars Guide to Better Motor Health Top 50 Electrical
Contractors: Special Report and Ranking List
Microgrid ApplicationsMike Holt's Analysis of the
2023 NEC (Top 25 Changes)
2023 Construction Forecast
Recruiting and Retaining Top Electrical Talent
Product of the Year Winners Renewables A Day in the Life of an
Electrical Professional
NEW PRODUCT SHOWCASE Boxes & Enclosures
PPE (Clothing, Arc Flash Suits, Eyewear,
Handwear, Headware, Face Shields, Masks)
Tools (Accessories, Equipment, Hand, Power)
Test & Measurement Equipment, Instruments,
Meters
Motors, Drives, Motor Controls, Power
Distribution Equipment
Fittings, Fasteners, Hangers, Accessories
NATIONAL ELECTRICAL CODE
Unparalled coverage of the National Electrical Code (NEC) through our award-winning departments, columns on online content: Code Basics, Code Quandaries, Code Q&A, Illustrated Catatsrophes, What's Wrong Here?, Code Quiz of the Week and Moving Violations.
LIGHTING & CONTROL
Consistent coverage of technology advancements and applications of lighting & control equipment through research reports, case studies, codes & standards updates, conference and trade show reports and new product development.
SAFETY Weekly coverage of health & safety topics including OSHA rules, electrical safety requirements, forensic casebook investigations and analysis, arc flash studies, how-to articles, safety program best practices, training programs, and management tips & tricks.
MAINTENANCE /REPAIR / OPERATIONS
Routine coverage of MRO activities such as electrical test & measurement, predictive maintenance, remote diagnostics, troubleshooting tips, repair procedures and personnel management techniques.
TRAINING Ongoing coverage of the latest electrical training courses in the industry, online learning advancements and techniques as well as in-person training, electrical theory and basic electrical principles and education.
POWER QUALITY In depth focus on power quality & reliability design, operation and troubleshooting activities through case studies, how-to articles, investigation techniques, troubleshooting tips, quizzes and best practices.
BONUS DISTRIBUTION (PRINT ISSUE)
BICSI Fall Conf. & Expo (Las Vegas)
NECA Show (Austin, TX)NAED Eastern Region
Conference (Tampa, FL)2023 NAED Western
Region Conference (TBA)IEC Convention & Expo (Louisville, KY)
ISSUE CLOSE 6/22/22 7/21/22 8/24/22 9/22/22 10/20/22 11/22/22
MATERIALS DUE 6/30/22 7/29/22 9/1/22 9/30/22 10/28/22 12/2/22
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PRINT ADVERTISING RATES | SPECS4-COLOR DISPLAY RATES 1x 3x 7x 12x 13x plusSpread $25,544 $24,217 $22,735 $22,191 $18,338Page $14,070 $13,415 $12,654 $12,374 $10,3942/3 Page $11,054 $10,458 $9,869 $9,568 $8,1701/2 Island $10,498 $9,917 $9,373 $9,101 $7,7591/2 Page $8,947 $8,542 $8,170 $7,976 $7,0011/3 Page $7,248 $6,873 $6,579 $6,483 $5,7841/4 Page $6,707 $6,203 $5,920 $5,814 $5,207
Print Production Manager: Brenda [email protected]
Cancellations: Cancellations must be submitted in writing and will not be accepted after the published ad material deadline. Cover positions cannot be canceled. Verbal cancellations will not be accepted. Multi-Page and Inserts: Contact Account Manager for Rates and Specifications
Gross Rates Apply: Gross rates based on number of insertions within a 12-month period.
Printing Method: Web Offset Publication Trim Size: 7.5 x 10.5 inches Binding Method: Perfect Bound Send Print Advertising Submission to: [email protected]
DIMENSIONS (inches) Non Bleed* Trim + 0.125 inch Bleed on all four sides*
Spread 14.5 x 10 15 x 10.5*
Page 7 x 10 7.5 x 10.5*
2/3 Page 4.5 x 9.751/2 Island 4.5 x 7.251/2 Page H 7 x 4.6251/2 Page V 3.375 x 9.751/3 Page Square 4.5 x 4.6251/3 Page V 2.3125 x 9.751/4 Page V 3.375 x 4.625
Cover Rates Inside Front Cover Inside Back Cover Back Cover$20,245 $19,557 $22,914
Marketplace 1x 6x 12xNet Rates $1,330 $1,255 $1,109
Classifieds 1x 6x 12xPer Inch $270 $260 $255Per line (10 line min) $28 $26 $23
Reader Service No. $70Online Classified/Recruitment $3 per word, 20 word min.
* Ads with bleed – extend bleed 0.125 inches beyond the trim.
* All live matter not intended to bleed should be kept 0.25 inch from trim. Spread ads should allow a total of 0.1875 inch safety in gutter.
Classified Ad Specs (inches) 1-Column 2-Column 3-Column Max Height
2.0556 4.2778 6.5 8.7
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DIGITAL ADVERTISINGAdvertising that Reaches Decision Makers in the MomentShowcase your brand to highly targeted audiences in popular channels with our portfolio of display and rich media banners.
CATEGORY SPONSORSHIPSFinding all of the information on the hottest electrical topics has never been easier. You can be the sole owner of all regular advertising real estate in a content category, positioning your brand alongside specific, relevant content.
NEW FOR 2022: Sponsorship includes regular 728x90 and 300x250 banners on the category pages. Sponsors also receive the premium Sticky Leaderboard, as well as the option to include a premium Site Skin on all category pages to add even more impact! $5,465-$10,640 Flat Rate/Monthly
CATEGORY TOPICS CURRENTLY INCLUDE:• National Electrical Code• Construction• Design• Safety• Lighting & Control• Maintenance/Repair/Operations• Power Quality & Reliability
• Intelligent Buildings• Training• Renewables• Product Sourcing & Supply• Test & Measurement• Members Only
VIEW FULL SPECIFICATIONS
DISPLAY BANNERSBanners appear on the home page and article pages. Standard display banners appear on desktop, tablet and mobile.
Ad Type Ad Size Rate
Leaderboard 728x90 & 320x50* $75 CPM
Rectangle** 300x250 $75 CPM
Half Page** 300x600 $91 CPM
Sticky Leaderboard 970x90, 728x90 & 320x50* $205 CPM
Billboard 970x250 & 300x250* $95 CPM
Pushdown 970x90, 970x415; 728x90, 728x415; 320x50, 320x415* $95 CPM
Welcome ad 640x480 & 300x416 or 300x250* $4,750 Flat Rate/weekly
Site skin Two 160x800 column ads $5,250 Flat Rate/weekly
Additional Display Products Available including In-Banner Video, In-Article Video, Native Ad, and Native Articles
Contact Rep for Specifications and Pricing
*Please provide all sizes listed.**Expanding Options Available for Additional Cost WEBSITE SPECIFICATIONS:
Click here for specs
Materials due: Seven business days prior to publication.
Send Website Banner Ads To: [email protected]
Check out our advertiser site for more information: buildings.endeavorb2b.com/ecm
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NATIVE ADVERTISINGReplicating Form and Function to Gain Views for Your ContentEstablish credibility, gain views and drive traffic to your website or landing pages with native advertising.
NATIVE ADSFeature your high-performing content on our brand site throughnative ad placements and benefit from our highly trafficked channelsthat attract qualified professionals. Native ads are labeled as Sponsored Content and sold on a CPM basis.
SPONSORED CONTENT BASIC NATIVE Your content in our channels. Sponsored Content native advertising programs showcase your content in our channels, replicating form and function and attracting users to quality content. Clearly labeled as Sponsored Content and sold on a flat rate. Promotions include one newsletter inclusion and two social posts. Article remains on site indefinitely and reporting is provided at 30 days live.
SPONSORED CONTENTCUSTOM NATIVE Leverage our topic expertise and rely on a subject matter expert to write content on your behalf. Clearly labeled as Sponsored Content and sold on a flat rate. Promotions include one newsletter inclusion and two social posts. Article remains on site indefinitely and reporting is provided at 30 days live.
Contact your sales representative for pricing and specs.
VIEW NATIVE PROGRAM SOLUTIONS
12VIEW NEWSLETTER SAMPLES
NEWSLETTERSEstablished Frequency, Trusted Content and Engaged AudiencesShare your message within a relevant and responsive environment designed to deliver engagement and traffic.
The data provided within is obtained via internal and third party sources, including Google Analytics, Oracle Cloud-Eloqua, and Omeda.
ELECTRICALZONEOffering late-breaking news items from around the industry, exclusive business/technical feature articles, and previews of upcoming industry shows and events. Weekly
NET PER ISSUE:Position 1 ...................................................... $2,350Positions 2 thru 10........................................ $2,150
STATS: Subscribers ............................................. 88,024Avg Total Open Rate ............................... 29.74%
NET PER ISSUE:Position 1 ...................................................... $2,500Positions 2 thru 10........................................ $2,200
CODEWATCHDelivering information about the National Electrical Code. Bolstered by material from three of the most well-respected Code experts in the business. Four-times-a-MonthSTATS: Subscribers ............................................. 80,777Avg Total Open Rate ............................... 32.87%
NET PER ISSUE:Position 1 ...................................................... $1,600Position 2 thru 10 ......................................... $1,400
ILLUMINATION INSIDERTracking the research, development, design, installation and operation trends of all types of lighting and control products. Twice-a-monthSTATS:Subscribers ............................................. 53,802Avg Total Open Rate ............................... 26.64%
NET PER ISSUE:Position 1 ...................................................... $1,600Position 2 thru 10 ......................................... $1,400
PQ NEWSBEATTargeting engineers, commercial and industrial facility personnel, and electric utility managers concerned about the quality, stability and availability of their buildings’ power supplies. Twice-a-monthSTATS:Subscribers ............................................. 29,556Avg Total Open Rate ............................... 24.54%
300x250
Formats Currently Accepted: JPG, PNG
Dimensions/File Sizes: 670x90 or 300x250, Maximum file size 200kb, 250 characters of text (includes spaces and punctuation) + URL
3rd-Party Ads: Tracking URLs for Newsletters: Tracker must be embedded in URL.
Materials due: Seven business days prior to publication.
Send Newsletter Banner Ads:[email protected]
MORE INFO:
670x90
13VIEW NEWSLETTER SAMPLES
NEWSLETTERSEstablished Frequency, Trusted Content and Engaged AudiencesShare your message within a relevant and responsive environment designed to deliver engagement and traffic.
The data provided within is obtained via internal and third party sources, including Google Analytics, Oracle Cloud-Eloqua, and Omeda.
NET PER ISSUE:Position 1 ................................................ $1,850Positions 2 thru 30 ................................... $1,550
PRODUCT NEWSWIREFeaturing the latest products and solutions being offered in the electrical industry. Twice-a-MonthSTATS:Subscribers ............................................. 48,084Avg Total Open Rate ............................... 25.42%
NET PER ISSUE:Position 1 thru 15 ............................................ $950
E-TRAINBringing readers the latest information on industry-specific training for the electrical professional. Twice-a-month
STATS:Subscribers ............................................. 46,895Avg Total Open Rate ............................... 25.06%
NET PER ISSUE:Position 1 ...................................................... $1,600Position 2 thru 10 ......................................... $1,400
SAFETY MATTERSEducating the market on the electrical safety front. Twice-a-month
STATS: Subscribers ............................................. 24,736Avg Total Open Rate ............................... 37.11%
Formats Currently Accepted: JPG, PNG
Dimensions/File Sizes: 670x90 or 300x250, Maximum file size 200kb, 250 characters of text (includes spaces and punctuation) + URL
3rd-Party Ads: Tracking URLs for Newsletters: Tracker must be embedded in URL.
Materials due: Seven business days prior to publication.
Send Newsletter Banner Ads:[email protected]
MORE INFO:MRO INSIDERDelivering practical maintenance, repair and operations guidance, the items in this newsletter challenge readers to improve their skill set. Twice-a-month
NET PER ISSUE:Position 1 ...................................................... $1,600Position 2 thru 10 ......................................... $1,400
STATS:Subscribers ............................................. 40,784Avg Total Open Rate ............................... 27.45%
NET PER ISSUE:Position 1 & 2 .......................................... $1,200Positions 3 thru 5 .................................... $1,050
FACILITIES FOCUSDelivering critical know how on solutions, products and best practices for managing facilities and buildings efficiently. Topics covered include energy management, security, mechanical systems, lighting, IAQ and design considerations. Twice-a-month
STATS:Subscribers ............................................... 9,116Avg Total Open Rate ............................... 29.62%
300x250
670x90
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Our portfolio of media and advertising solutions are built to leverage trusted content and high-performing channels. The result is successful campaigns that drive conversion for marketers through intelligence gathering, content development, interactive storytelling, targeted campaigns and lead generation.
• RESEARCH• ADVERTISING• CONTENT MARKETING • LEAD GENERATION• DIRECT MARKETING• VIDEO• EVENTS
MARKETING SOLUTIONS GUIDE
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Better understand how decision-making professionals perceive your brand, products or solutions. Gauge purchase intent and deliver insights into the positioning of your brand among your competitors so you can take your marketing strategy to the next level.
BRANDPERCEPTION
RESEARCH Start with Insights to Guide your Marketing Strategy Rely on our research development and data analysis expertise to ensure your program delivers meaningful and relevant insights. Subject matter experts help guide thought leadership topics and ensure statistically valid results from target audiences.
Leverage research as a lead generator by providing your audience with research-backed data on hot-button issues. Measure pain points, organizational impact and future outlooks on specific topics, use data points to drive your content marketing strategy.
INDUSTRY INSIGHTS
Develop thought leadership and generate high-quality leads with this market-facing research report that will help your target audience understand the forces at play and gain insights for smart decision-making.
STATE OF THE
MARKET
Narrow the gap with customers and target markets using qualitative marketing research that offers a powerful feedback loop. Led by a trained moderator, these structured discussion sessions stimulate lively group discussions and prompt respondents to share experiences.
VIRTUALFOCUS GROUPS
CUSTOM RESEARCH Contact your sales representative for more information.
VIEW RESEARCH SOLUTIONS
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CONTENT MARKETING & LEAD GENERATION Drive Engagement and Build Credibility with Quality ContentEngage target audiences with content that tells your story, addresses challenges and offers insight. Partner with us to ensure the right content is in front of the right audience and benefit from high quality lead generation.
STRATEGY & PLANNING Cohesive, relevant, and masterfully designed content marketing programs have powerful impact. Our team of content, marketing, and digital experts know our industries and understand the trends; we craft programs that drive engagement with your target markets and deliver on time and to goal.
CONTENT CREATION Leveraging in depth analytics and tapping into subject matter experts ensures that the content we create gets noticed. Our portfolio of solutions offers short and long form content types, all backed by stellar marketing and design support. We help marketers efficiently create lead generation assets that can be promoted to our audiences and in brand channels.
LEAD GENERATION Generating high-quality leads requires understanding the priorities of target audiences and expertise in successful marketing strategies. Our team is passionate about the markets we serve, has deep understanding about the trends that are shaping the future and leverages behavioral data to deliver successful programs that meet goals.
VIEW CONTENT MARKETING & LEAD GENERATION SOLUTIONS
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SHORT FORM CONTENTA Must-Have for Content Marketing SuccessEasy-to-execute content types, condensed deliverables and design services make short form content a go-to for savvy marketers. Promotional campaigns that engage busy decision makers, delivering the highlights while positioning your brand as a source for helpful information.
ASK THEEXPERT FAQ’S TOP TIPS INFOGRAPHICS
Shine a light on your in-house expertise and position your brand with thought leadership with this quick-hit asset built off of an interview conducted by our subject matter expert.
Answer common questions about a particular topic, issue or trend and convey your industry expertise. Our proven format creates high-quality content while requiring minimal deliverables from your product team.
Feature 5 to 10 brief tips or steps, with graphic design, that will help your audience better understand a topic or guide them toward a purchase decision.
Draw a wider viewing audience with one of the most popular forms of content on the web today. Powerful for helping users translate data into insights and a great tool for increasing social engagement and sharing.
VIEW SHORT FORM CONTENT SOLUTIONS
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LONG FORM CONTENTDeliver Solutions for the Most Complex ChallengesComplex topics require long form content that addresses very specific needs to help accelerate decision making. Promotional campaigns built to target decision makers and influencers leverage our 1st party data and insights.
WHITE PAPERS EBOOKS CASE STUDIESIntroduce emerging technologies, expand on research results or explain a complex topic with a white paper hosted on our site. This content type is useful for driving prospects through the consideration phase and accelerating purchase decisions.
Help solve problems and deliver know-how through a fully designed eBook format. Leverage our existing high-performing content to create a collection of valuable evergreen articles on a compelling topic that is relevant to audiences.
Bring to the forefront an outside perspective on your solutions. Showcase success stories from real customers and deliver an authentic representation of your solutions and challenges they can solve.
VIEW LONG FORM CONTENT SOLUTIONS
VIDEOCreative Solutions for Video at any BudgetRely on our technology platforms, proven techniques and design skills to create video that gets views. Choose from a variety of formats that are designed to meet your goals and suitable for multi-channel content strategy.
VIEW VIDEO SOLUTIONS
Capture key insights from your experts through these 10-15 minute editorially-driven video interviews that help to deliver broader context to the issues being covered. Leverage our topic expertise, technology platform and light video editing to create a powerful video asset.
QUICKCHAT VIDEO
Break down complex topics into simple and easy-to-digest animated videos that are 30-45 seconds long. This alternative video type requires minimal deliverables from you, making for easy, cost effective production. Great for social promotions.
EXPLAINER VIDEO
Deliver a quick and engaging perspective on your product or solution’s key attributes and the challenges it helps address. Collaborate with our experienced video producers to create high-impact product videos and images that enhance your product launch and sales strategy.
Take control of your video content strategy, optimizing the medium to best serve your brand and your marketing goals. Our team of production and design experts will consult with you to create video that reflects your brand, tells your story, and showcases your products and services.
PRODUCT & SOLUTION VIDEO
CUSTOM VIDEO PRODUCTION
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CUSTOM LEAD GENLead Generation Programs Built for Your GoalsPrograms that are the perfect combination of push and pull marketing to ensure maximum ROI and high-quality leads. Promotional campaigns custom built to meet your objectives and exclusively branded environments that showcase your best content.
AMPLIFYAccelerate the decision-making process and guide prospects with this 3 step lead nurturing program that leverages unique email promotions and landing pages to engage an audience based on your specific criteria.
CONTENT ENGAGEMENT CENTERSAggregate your premium content and lead gen assets into a digital hub designed to accelerate decision making through an immersive experience where prospects can self-educate, content binge and nurture themselves. Benefit from increased conversion rates and more sales ready leads.
CONTENT SYNDICATION PROGRAMSSyndicate your valuable thought leadership content across our brand channels and reach highly relevant audiences with interest in the topic. Registration is required to view the content and campaign report metrics are provided with full contact information for each lead.
STORYDESIGNTell your story with a visual approach and take your in-depth content marketing asset (White Paper, eBook or Webinar) to the next level, hosting it surrounded by interactive graphics and video to deliver deep engagement from target audiences.
VIEW CUSTOM LEAD GEN SOLUTIONS
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WEBINARS Proven Formats that Generate Highly Qualified Leads Unique formats, subject matter experts and engaged audiences that are looking for answers to their biggest challenges. Promotional campaigns target the audience you want and engagement metrics help you score leads.
WEBINARSPosition your company as an industry expert and connect with prospects who are seeking education on a key topic or solution to their challenge. Create powerful, engaging content that generates qualified leads and allows you to connect with decision makers.
Includes: Promotional Program, Lead Information, 2 Custom Questions, Engagement Metrics
WEBCHATSRethink traditional hour-long webinars and engage busy decisionmakers with 30 minutes of topic-based conversation and interactivity. This new, video-based format features your subject matter expert generating powerful thought leadership while generating leads.
Includes: Promotions of two dedicated emails to audience size of 10,000, Lead Information, 1 Custom Question, Engagement Metrics
VIRTUAL ROUND TABLEAssemble your team of topic experts and give users the opportunity to connect through a live streaming experience. Perfect for delivering industry know-how from a variety of perspectives and helping professionals understand the impact of industry trends.Includes: Promotional Program, Lead Information, 2 Custom Questions, Engagement Metrics
WEBINAR EXECUTIVE SUMMARYGain greater return on your webinar investment by engaging leads immediately after your event with this customer developed Executive Summary and series of three emails to webinar registrants.Includes: 2 page Executive Summary, 3x Post Event Email Campaign, Engagement Metrics
VIEW WEBINAR SOLUTIONS
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VIRTUAL EVENT SERVICESReimagine Your Virtual Event StrategyThe secret is out — digital marketers have discovered the power of virtual events & online learning as an opportunity to con-nect, engage and attract customers. Unfortunately, creating an immersive virtual event experience that delivers quality leads and insightful engagements is not as easy as it seems. That is where we can help! Our virtual events team has produced 60+ virtual events, ranging from 2-hour roundtables to 5-day conference events. We are going beyond the standard “virtual trade show floor” that you have seen for over a decade and focusing on immersive experiences, that deliver meaningful networking and content experiences.
CONSULTINGLet us you organize and coordinate speaker materials, dress rehearsals and recording of sessions. Additional options for recruitment of speakers or editorial moderation.
SPEAKER MANAGEMENT
PLATFORM SELECTION Watch your event come to life when production team builds and updates the new event platform. Based on predetermined metrics we will build out a lead report and overall event performance overview.
PRODUCTION & REPORTING
Our virtual event playbook & experienced team helps you kick off your virtual event at faster pace to ensure you have built a solid concept to meet your KPIs.
With hundreds of event platforms, how do you know which one to choose? Good news we already vetted multiple platforms to help you select the right one that creates an unique user engagement experience and meets your business needs.
Did you know the average time it takes for develop 2-day virtual events is over 350 hours? Let us help your company mange the day-to-day logistics to ensure event deadlines are met.
PROJECT MANAGEMENT Utilizing our database with demographic and behavioral data; we will create a marketing plan to assist with your attendee promotional efforts. Plans can include targeted email, online, social and print marketing.
MARKETING
VIEW VIRTUAL EVENT SERVICES
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DIRECT & TARGETED MARKETINGLeverage our First-Party Data Through Direct & Targeted Marketing Target prospects or customers with highly effective campaigns that zero in on decision makers and keep you top of mind. Leverage our brand list or tap into Endeavor’s database of over 9 million professionals all with first-party data insights.
AUDIENCE EXTENSIONPartner with our team of engagement marketers and data analysts to build custom campaigns that will target business decision makers in our in-house channels and extended networks based on your criteria.
WEBSITES & MOBILELeverage our 1st party data and create campaigns targeting the business decision makers who match your criteria on websites and social ONLY to those who fit your targeted profile. Includes: Banner, Native, and Video Pre-Roll on Professional Websites & Mobile.
SOCIALDrive higher CTR% and conversions using Facebook, Instagram and LinkedIn. We’ll manage your campaign using your banner, video and native ads and create targets based on our first party data.Includes: Banner, Native, and Video Pre-Roll on Professional Websites & Mobile.
VIEW DIRECT & TARGETED MARKETING SOLUTIONS
THIRD PARTY EMAILSUsing our first-party data and insights we reach your targeted audience through personalized emails. Our team of direct marketing experts will set up and deploy HTML email that attracts decision makers. Full reporting metrics provided. Privacy compliant.
PROGRAMMATIC GUARANTEEDProgrammatic Guaranteed deals provide you with an automated buying solution to place your display banner ads on our sites. Programmatic Guaranteed deals allow you to execute your campaign directly with us, while eliminating the manual process of sending us your creative, troubleshooting any discrepancies, giving you piece of mind that your ads will display to your target audience and removes the hassle of dealing with multiple invoices.
CONNECTED TV (CTV) Target and deliver your :15 or :30 second video on connected TVs and streaming apps using our B2B IP targeting methods and validated data sources. Includes: Video Placement only
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WHY EXHIBIT AT FACILITIES EXPO?• Increase Exposure• Generate Leads and Sales• Unveil New Products• Meet with Current and Prospective Clients• Network with Exhibitors• Stand Out From Your Competition
ALL EXHIBITORS RECEIVE: • Show Directory and Online Listing• Unlimitied Exhibitor Badges• Free Admission to Conference Sessions• Opportunity to purchase attendee list• Exclusive Marketing Opportunities
WHO ATTENDS FACILITIES EXPO?• Facilities Managers• Maintenance Managers• Energy Managers• Directors Of Public Works• Property Managers• Purchasing Managers• Owners/CEOs• Utility Managers
SPECIAL MANAGING GREEN BUILDINGS SECTIONManaging Green Buildings is an important part of Facilities Expo. The facilities engineers who attend the events want to be up to speed on products that can help save energy and money, meet energy and environmental regulations, apply toward LEED certification and in some cases qualify them for utility rebates. The green features of your product will get serious attention from attendees when you exhibit at Facilities Expo.
Facilities Expo offers five unique regional events in California, Oregon and Texas, which combine facilities engineering, MRO and green building focuses and cater to a diverse audience of facilities managers, maintenance managers, and energy managers.
ELEVATE YOUR POSITION AND CONNECT IN THE MARKET WHEN YOU EXHIBIT AT FACILITIES EXPO
CONTACT US FOR MORE INFORMATION: Lisa Nagle | [email protected] | 408-829-5111
PRODUCTS AND SERVICES EXHIBITED AT FACILITIES EXPO• Energy Management• Fluid Handling• HVAC• Instruments and Controls• Predictive Maintenance• Electrical Systems• Software• Power Transmission• Safety• Environmental Control• Utilities• Material Handling• Roofing• Lighting• Water Systems• Security• Building Envelope• Grounds Maintenance• Renewable Energy
www.FacilitiesExpo.com
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SPECIAL OPPORTUNITIES
CONTRACTOR TECHNOLOGY ACADEMYPartner with EC&M, CONTRACTOR and Contracting Business to keep MEP professionals up to speed on rapidly advancing business-proven technologies through a Virtual Learning Academy, which includes webinars, videos, white papers and high-quality articles. Showcase your products and solutions to a highly-engaged audience of MEP contractors that are immersing themselves around a focused topic.
Contact your sales representative to learn more
WORKPLACE SAFETYACADEMYThe Workplace Safety Academy is a 4-month-long learning event that uses an engaging online platform to feature a mix of editorial content (Case Studies and How-To Articles) from EC&M, EHS Today, CONTRACTOR, Contracting Business, and Grading & Excavation Contractor magazines and sponsor content (White Papers, live Webinars and Interactive Learning Videos) from leading manufacturers & suppliers of equipment. Marketed to more than 450,000 workplace and job-site safety decision makers (e.g., technicians, engineers and managers) who engage with these leading publications.
Sponsorship opportunities allow for the sharing of up to 10 pieces of content.
EC&M PRODUCT OF THE YEARRecognizing excellence in new product development for the electrical industry and designed to showcase inventiveness in product design, as well as improvements in safety and efficiency, the EC&M Product of the Year competition’s two-fold judging and voting process determines the most pioneering products of the past year that allow electrical design professionals, installers, and maintenance personnel to perform their jobs more efficiently and effectively. For advertisers, this competition offers exceptional exposure for industry product introductions. Products entered into the competition will receive exposure in print, online and through social media channels, reaching the full EC&M universe with your product message.
For more information, complete list of rules and entry guidelines, contact Stefanie Kure: [email protected] ecmweb.com/product-sourcing-supply/product-year
26CONTACT YOUR SALES REPRESENTATIVE TO DISCUSS YOUR MARKETING PLANS
CONTACTS
WEST – ACCOUNT EXECUTIVE James Carahalios 303-697-1701 | [email protected] NORTHEAST – ACCOUNT EXECUTIVE David Sevin401-246-1903 | [email protected] MIDWEST/SOUTHEAS – ACCOUNT EXECUTIVE Jay Thompson913-707-0468 | [email protected]
ACCOUNT MANAGERSteve Suarez941-259-0867 | [email protected]
VICE PRESIDENT, BUILDINGS & CONSTRUCTION GROUP Mike Hellmann 978-289-0098 | [email protected]
PRINT PRODUCTIONBrenda Wiley [email protected] ONLINE AD [email protected]
SALES CONTACTS
BRAND WEBSITE: ecmweb.comMARKETING WEBSITE: buildings.endeavorb2b.com
FACEBOOK: facebook.com/ElectricalConstructionMaintenanceMagazineLINKEDIN: linkedin.com/company/electrical-construction-maintenanceTWITTER: twitter.com/ecmweb YOUTUBE: youtube.com/user/ecmwebtv
BRAND RESOURCES
![[Endeavor Silver]](https://img.pdfslide.net/doc/110x75/55cf8dfe550346703b8d6ced/endeavor-silver.jpg)
