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The views and opinions expressed in this presentation are those of the speakers and do not necessarily reflect the policy or position of PNC Bank, N.A. and should not be construed as legal or professional advice. PNC is a registered service mark of The PNC Financial Services Group, Inc (“PNC”). All loans are provided by PNC Bank, National Association, a subsidiary of PNC, and are subject to credit approval and property appraisal. This information is provided for business and professional uses only and is not to be provided to a consumer or the public. This information is provided to assist real estate professionals and is not an advertisement to extend consumer credit as defined by Section 226.2 of Regulation Z. Programs, interest rates, and fees are subject to change without notice. ©2020 The PNC Financial Services Group, Inc. All rights reserved. PNC Bank, National Association. What’s Trending Now AUDIENCE POLL How often do you use Facebook Retargeting? Never. Sometimes. Often. Always.

AUDIENCE POLL - virtualresults.com · AUDIENCE POLL What’s Trending Now. The views and opinions expressed in this presentation are those of the speakers and do not necessarily reflect

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Page 1: AUDIENCE POLL - virtualresults.com · AUDIENCE POLL What’s Trending Now. The views and opinions expressed in this presentation are those of the speakers and do not necessarily reflect

The views and opinions expressed in this presentation are those of the speakers and do not necessarily reflect the policy or position of PNC Bank, N.A. and should not be construed as legal or professional advice.

PNC is a registered service mark of The PNC Financial Services Group, Inc (“PNC”). All loans are provided by PNC Bank, National Association, a subsidiary of PNC, and are subject to credit approval and property appraisal. This information is provided for business and professional uses only and is not to be provided to a consumer or the public. This information is provided to assist real estate professionals and is not an advertisement to extend consumer credit as defined by Section 226.2 of Regulation Z. Programs, interest rates, and fees are subject to change without notice. ©2020 The PNC Financial Services Group, Inc. All rights reserved. PNC Bank, National Association.

What’s Trending Now

AUDIENCE POLL

How often do you use Facebook Retargeting? ● Never.● Sometimes.● Often.● Always.

Page 2: AUDIENCE POLL - virtualresults.com · AUDIENCE POLL What’s Trending Now. The views and opinions expressed in this presentation are those of the speakers and do not necessarily reflect

The views and opinions expressed in this presentation are those of the speakers and do not necessarily reflect the policy or position of PNC Bank, N.A. and should not be construed as legal or professional advice.

PNC is a registered service mark of The PNC Financial Services Group, Inc (“PNC”). All loans are provided by PNC Bank, National Association, a subsidiary of PNC, and are subject to credit approval and property appraisal. This information is provided for business and professional uses only and is not to be provided to a consumer or the public. This information is provided to assist real estate professionals and is not an advertisement to extend consumer credit as defined by Section 226.2 of Regulation Z. Programs, interest rates, and fees are subject to change without notice. ©2020 The PNC Financial Services Group, Inc. All rights reserved. PNC Bank, National Association.

The views and opinions expressed in this presentation are those of the speakers and do not necessarily reflect the policy or position of PNC Bank, N.A. and should not be construed as legal or professional advice.

PNC is a registered service mark of The PNC Financial Services Group, Inc (“PNC”). All loans are provided by PNC Bank, National Association, a subsidiary of PNC, and are subject to credit approval and property appraisal. This information is provided for business and professional uses only and is not to be provided to a consumer or the public. This information is provided to assist real estate professionals and is not an advertisement to extend consumer credit as defined by Section 226.2 of Regulation Z. Programs, interest rates, and fees are subject to change without notice. ©2020 The PNC Financial Services Group, Inc. All rights reserved. PNC Bank, National Association.

JUNE 2020

FACEBOOK RETARGETING: MAKE YOUR ONLINE CAMPAIGN WORK EVEN HARDER

Hosted by: Ryan Rockwood & Leah Marks

Page 3: AUDIENCE POLL - virtualresults.com · AUDIENCE POLL What’s Trending Now. The views and opinions expressed in this presentation are those of the speakers and do not necessarily reflect

The views and opinions expressed in this presentation are those of the speakers and do not necessarily reflect the policy or position of PNC Bank, N.A. and should not be construed as legal or professional advice.

PNC is a registered service mark of The PNC Financial Services Group, Inc (“PNC”). All loans are provided by PNC Bank, National Association, a subsidiary of PNC, and are subject to credit approval and property appraisal. This information is provided for business and professional uses only and is not to be provided to a consumer or the public. This information is provided to assist real estate professionals and is not an advertisement to extend consumer credit as defined by Section 226.2 of Regulation Z. Programs, interest rates, and fees are subject to change without notice. ©2020 The PNC Financial Services Group, Inc. All rights reserved. PNC Bank, National Association.

Important NOTE!If you are NOT seeing the

presentation at Full Screen please adjust the zoom on your GoTo Viewer window

(see screenshot).

What’s Trending Now

Page 4: AUDIENCE POLL - virtualresults.com · AUDIENCE POLL What’s Trending Now. The views and opinions expressed in this presentation are those of the speakers and do not necessarily reflect

The views and opinions expressed in this presentation are those of the speakers and do not necessarily reflect the policy or position of PNC Bank, N.A. and should not be construed as legal or professional advice.

PNC is a registered service mark of The PNC Financial Services Group, Inc (“PNC”). All loans are provided by PNC Bank, National Association, a subsidiary of PNC, and are subject to credit approval and property appraisal. This information is provided for business and professional uses only and is not to be provided to a consumer or the public. This information is provided to assist real estate professionals and is not an advertisement to extend consumer credit as defined by Section 226.2 of Regulation Z. Programs, interest rates, and fees are subject to change without notice. ©2020 The PNC Financial Services Group, Inc. All rights reserved. PNC Bank, National Association.

1) YOU ARE MUTED FOR THE DURATION OF THE WEBINARto eliminate noise interference and minimize presentation interruptions. As much as we would love to open the webinar up to discussion, there are too many people to do so effectively.

2) THIS WEBINAR WILL LAST 60 MINUTESOur goal is to complete our presentation within 50-55 minutes and open up the last 5-10 minutes for questions

3) THIS WEBINAR IS BEING RECORDEDPNC Bank will post the recording on their website (custom link to be given at the end of the webinar)

IMPORTANT HOUSEKEEPING

What’s Trending Now

Page 5: AUDIENCE POLL - virtualresults.com · AUDIENCE POLL What’s Trending Now. The views and opinions expressed in this presentation are those of the speakers and do not necessarily reflect

The views and opinions expressed in this presentation are those of the speakers and do not necessarily reflect the policy or position of PNC Bank, N.A. and should not be construed as legal or professional advice.

PNC is a registered service mark of The PNC Financial Services Group, Inc (“PNC”). All loans are provided by PNC Bank, National Association, a subsidiary of PNC, and are subject to credit approval and property appraisal. This information is provided for business and professional uses only and is not to be provided to a consumer or the public. This information is provided to assist real estate professionals and is not an advertisement to extend consumer credit as defined by Section 226.2 of Regulation Z. Programs, interest rates, and fees are subject to change without notice. ©2020 The PNC Financial Services Group, Inc. All rights reserved. PNC Bank, National Association.

HAVE QUESTIONS? Not A Problem!

Locate the Questions Panel.

You CAN type a question in your control panel.

We will do our best to answer it.

What’s Trending Now

Page 6: AUDIENCE POLL - virtualresults.com · AUDIENCE POLL What’s Trending Now. The views and opinions expressed in this presentation are those of the speakers and do not necessarily reflect

The views and opinions expressed in this presentation are those of the speakers and do not necessarily reflect the policy or position of PNC Bank, N.A. and should not be construed as legal or professional advice.

PNC is a registered service mark of The PNC Financial Services Group, Inc (“PNC”). All loans are provided by PNC Bank, National Association, a subsidiary of PNC, and are subject to credit approval and property appraisal. This information is provided for business and professional uses only and is not to be provided to a consumer or the public. This information is provided to assist real estate professionals and is not an advertisement to extend consumer credit as defined by Section 226.2 of Regulation Z. Programs, interest rates, and fees are subject to change without notice. ©2020 The PNC Financial Services Group, Inc. All rights reserved. PNC Bank, National Association.

HAVE QUESTIONS AFTER THE WEBINAR? STILL Not A Problem!

Email our Support Team!

[email protected]

What’s Trending Now

Page 7: AUDIENCE POLL - virtualresults.com · AUDIENCE POLL What’s Trending Now. The views and opinions expressed in this presentation are those of the speakers and do not necessarily reflect

The views and opinions expressed in this presentation are those of the speakers and do not necessarily reflect the policy or position of PNC Bank, N.A. and should not be construed as legal or professional advice.

PNC is a registered service mark of The PNC Financial Services Group, Inc (“PNC”). All loans are provided by PNC Bank, National Association, a subsidiary of PNC, and are subject to credit approval and property appraisal. This information is provided for business and professional uses only and is not to be provided to a consumer or the public. This information is provided to assist real estate professionals and is not an advertisement to extend consumer credit as defined by Section 226.2 of Regulation Z. Programs, interest rates, and fees are subject to change without notice. ©2020 The PNC Financial Services Group, Inc. All rights reserved. PNC Bank, National Association.

If we teach it on this webinar series, it’s been

What’s Trending Now

Tried

Tested

Approved

Page 8: AUDIENCE POLL - virtualresults.com · AUDIENCE POLL What’s Trending Now. The views and opinions expressed in this presentation are those of the speakers and do not necessarily reflect

The views and opinions expressed in this presentation are those of the speakers and do not necessarily reflect the policy or position of PNC Bank, N.A. and should not be construed as legal or professional advice.

PNC is a registered service mark of The PNC Financial Services Group, Inc (“PNC”). All loans are provided by PNC Bank, National Association, a subsidiary of PNC, and are subject to credit approval and property appraisal. This information is provided for business and professional uses only and is not to be provided to a consumer or the public. This information is provided to assist real estate professionals and is not an advertisement to extend consumer credit as defined by Section 226.2 of Regulation Z. Programs, interest rates, and fees are subject to change without notice. ©2020 The PNC Financial Services Group, Inc. All rights reserved. PNC Bank, National Association.

What’s Trending Now

SPONSORED BY

Page 9: AUDIENCE POLL - virtualresults.com · AUDIENCE POLL What’s Trending Now. The views and opinions expressed in this presentation are those of the speakers and do not necessarily reflect

The views and opinions expressed in this presentation are those of the speakers and do not necessarily reflect the policy or position of PNC Bank, N.A. and should not be construed as legal or professional advice.

PNC is a registered service mark of The PNC Financial Services Group, Inc (“PNC”). All loans are provided by PNC Bank, National Association, a subsidiary of PNC, and are subject to credit approval and property appraisal. This information is provided for business and professional uses only and is not to be provided to a consumer or the public. This information is provided to assist real estate professionals and is not an advertisement to extend consumer credit as defined by Section 226.2 of Regulation Z. Programs, interest rates, and fees are subject to change without notice. ©2020 The PNC Financial Services Group, Inc. All rights reserved. PNC Bank, National Association.

AUDIENCE POLL

What’s Trending Now

Page 10: AUDIENCE POLL - virtualresults.com · AUDIENCE POLL What’s Trending Now. The views and opinions expressed in this presentation are those of the speakers and do not necessarily reflect

The views and opinions expressed in this presentation are those of the speakers and do not necessarily reflect the policy or position of PNC Bank, N.A. and should not be construed as legal or professional advice.

PNC is a registered service mark of The PNC Financial Services Group, Inc (“PNC”). All loans are provided by PNC Bank, National Association, a subsidiary of PNC, and are subject to credit approval and property appraisal. This information is provided for business and professional uses only and is not to be provided to a consumer or the public. This information is provided to assist real estate professionals and is not an advertisement to extend consumer credit as defined by Section 226.2 of Regulation Z. Programs, interest rates, and fees are subject to change without notice. ©2020 The PNC Financial Services Group, Inc. All rights reserved. PNC Bank, National Association.

What’s Trending Now

Retargeting Fundamentals

Website Custom Audiences .

Setting Up Campaigns

Retargeting Best Practices .

1 23 4

Page 11: AUDIENCE POLL - virtualresults.com · AUDIENCE POLL What’s Trending Now. The views and opinions expressed in this presentation are those of the speakers and do not necessarily reflect

The views and opinions expressed in this presentation are those of the speakers and do not necessarily reflect the policy or position of PNC Bank, N.A. and should not be construed as legal or professional advice.

PNC is a registered service mark of The PNC Financial Services Group, Inc (“PNC”). All loans are provided by PNC Bank, National Association, a subsidiary of PNC, and are subject to credit approval and property appraisal. This information is provided for business and professional uses only and is not to be provided to a consumer or the public. This information is provided to assist real estate professionals and is not an advertisement to extend consumer credit as defined by Section 226.2 of Regulation Z. Programs, interest rates, and fees are subject to change without notice. ©2020 The PNC Financial Services Group, Inc. All rights reserved. PNC Bank, National Association.

What’s Trending Now

Retargeting Fundamentals

Why Retargeting

Page 12: AUDIENCE POLL - virtualresults.com · AUDIENCE POLL What’s Trending Now. The views and opinions expressed in this presentation are those of the speakers and do not necessarily reflect

The views and opinions expressed in this presentation are those of the speakers and do not necessarily reflect the policy or position of PNC Bank, N.A. and should not be construed as legal or professional advice.

PNC is a registered service mark of The PNC Financial Services Group, Inc (“PNC”). All loans are provided by PNC Bank, National Association, a subsidiary of PNC, and are subject to credit approval and property appraisal. This information is provided for business and professional uses only and is not to be provided to a consumer or the public. This information is provided to assist real estate professionals and is not an advertisement to extend consumer credit as defined by Section 226.2 of Regulation Z. Programs, interest rates, and fees are subject to change without notice. ©2020 The PNC Financial Services Group, Inc. All rights reserved. PNC Bank, National Association.

What’s Trending Now

Reach audiences who already know you and have engaged with you.

Personalize your ads based off site visitors interests and experience.

Keep them coming back, provide more opportunities for lead capture.

Page 13: AUDIENCE POLL - virtualresults.com · AUDIENCE POLL What’s Trending Now. The views and opinions expressed in this presentation are those of the speakers and do not necessarily reflect

The views and opinions expressed in this presentation are those of the speakers and do not necessarily reflect the policy or position of PNC Bank, N.A. and should not be construed as legal or professional advice.

PNC is a registered service mark of The PNC Financial Services Group, Inc (“PNC”). All loans are provided by PNC Bank, National Association, a subsidiary of PNC, and are subject to credit approval and property appraisal. This information is provided for business and professional uses only and is not to be provided to a consumer or the public. This information is provided to assist real estate professionals and is not an advertisement to extend consumer credit as defined by Section 226.2 of Regulation Z. Programs, interest rates, and fees are subject to change without notice. ©2020 The PNC Financial Services Group, Inc. All rights reserved. PNC Bank, National Association.

What’s Trending Now

Retargeting Fundamentals

What is Retargeting?

Page 14: AUDIENCE POLL - virtualresults.com · AUDIENCE POLL What’s Trending Now. The views and opinions expressed in this presentation are those of the speakers and do not necessarily reflect

The views and opinions expressed in this presentation are those of the speakers and do not necessarily reflect the policy or position of PNC Bank, N.A. and should not be construed as legal or professional advice.

PNC is a registered service mark of The PNC Financial Services Group, Inc (“PNC”). All loans are provided by PNC Bank, National Association, a subsidiary of PNC, and are subject to credit approval and property appraisal. This information is provided for business and professional uses only and is not to be provided to a consumer or the public. This information is provided to assist real estate professionals and is not an advertisement to extend consumer credit as defined by Section 226.2 of Regulation Z. Programs, interest rates, and fees are subject to change without notice. ©2020 The PNC Financial Services Group, Inc. All rights reserved. PNC Bank, National Association.

What’s Trending Now

This is Retargeting.

Page 15: AUDIENCE POLL - virtualresults.com · AUDIENCE POLL What’s Trending Now. The views and opinions expressed in this presentation are those of the speakers and do not necessarily reflect

The views and opinions expressed in this presentation are those of the speakers and do not necessarily reflect the policy or position of PNC Bank, N.A. and should not be construed as legal or professional advice.

PNC is a registered service mark of The PNC Financial Services Group, Inc (“PNC”). All loans are provided by PNC Bank, National Association, a subsidiary of PNC, and are subject to credit approval and property appraisal. This information is provided for business and professional uses only and is not to be provided to a consumer or the public. This information is provided to assist real estate professionals and is not an advertisement to extend consumer credit as defined by Section 226.2 of Regulation Z. Programs, interest rates, and fees are subject to change without notice. ©2020 The PNC Financial Services Group, Inc. All rights reserved. PNC Bank, National Association.

What’s Trending Now

Website Custom Audiences

The Facebook Pixel

Page 16: AUDIENCE POLL - virtualresults.com · AUDIENCE POLL What’s Trending Now. The views and opinions expressed in this presentation are those of the speakers and do not necessarily reflect

The views and opinions expressed in this presentation are those of the speakers and do not necessarily reflect the policy or position of PNC Bank, N.A. and should not be construed as legal or professional advice.

PNC is a registered service mark of The PNC Financial Services Group, Inc (“PNC”). All loans are provided by PNC Bank, National Association, a subsidiary of PNC, and are subject to credit approval and property appraisal. This information is provided for business and professional uses only and is not to be provided to a consumer or the public. This information is provided to assist real estate professionals and is not an advertisement to extend consumer credit as defined by Section 226.2 of Regulation Z. Programs, interest rates, and fees are subject to change without notice. ©2020 The PNC Financial Services Group, Inc. All rights reserved. PNC Bank, National Association.

What’s Trending Now

What is the Pixel?

The pixel is a few lines of code that you copy into your website header section. It allows Facebook to receive

information from your website to make your Facebook ads more relevant to your specific audience.

Page 17: AUDIENCE POLL - virtualresults.com · AUDIENCE POLL What’s Trending Now. The views and opinions expressed in this presentation are those of the speakers and do not necessarily reflect

The views and opinions expressed in this presentation are those of the speakers and do not necessarily reflect the policy or position of PNC Bank, N.A. and should not be construed as legal or professional advice.

PNC is a registered service mark of The PNC Financial Services Group, Inc (“PNC”). All loans are provided by PNC Bank, National Association, a subsidiary of PNC, and are subject to credit approval and property appraisal. This information is provided for business and professional uses only and is not to be provided to a consumer or the public. This information is provided to assist real estate professionals and is not an advertisement to extend consumer credit as defined by Section 226.2 of Regulation Z. Programs, interest rates, and fees are subject to change without notice. ©2020 The PNC Financial Services Group, Inc. All rights reserved. PNC Bank, National Association.

What’s Trending Now

What does the Pixel do?

It allows you to measure the effectiveness of your Facebook advertising and understand the actions people take on your website. You can use the pixel to help:

✓ Ensure your ads are being shown to the right people.✓ Build Facebook Custom Audiences.✓ Unlock additional Facebook advertising tools.

Page 18: AUDIENCE POLL - virtualresults.com · AUDIENCE POLL What’s Trending Now. The views and opinions expressed in this presentation are those of the speakers and do not necessarily reflect

The views and opinions expressed in this presentation are those of the speakers and do not necessarily reflect the policy or position of PNC Bank, N.A. and should not be construed as legal or professional advice.

PNC is a registered service mark of The PNC Financial Services Group, Inc (“PNC”). All loans are provided by PNC Bank, National Association, a subsidiary of PNC, and are subject to credit approval and property appraisal. This information is provided for business and professional uses only and is not to be provided to a consumer or the public. This information is provided to assist real estate professionals and is not an advertisement to extend consumer credit as defined by Section 226.2 of Regulation Z. Programs, interest rates, and fees are subject to change without notice. ©2020 The PNC Financial Services Group, Inc. All rights reserved. PNC Bank, National Association.

What’s Trending Now

What does the Pixel do?

The pixel can be configured to recognize website visitor actions, such as which pages people are visiting, devices being used and other insights.

With this information, you can then cater your ads so that they speak directly to specific audiences, and make those visitors more likely to take an action like book a tour, request a valuation or subscribe to your blog or newsletter.

Page 19: AUDIENCE POLL - virtualresults.com · AUDIENCE POLL What’s Trending Now. The views and opinions expressed in this presentation are those of the speakers and do not necessarily reflect

The views and opinions expressed in this presentation are those of the speakers and do not necessarily reflect the policy or position of PNC Bank, N.A. and should not be construed as legal or professional advice.

PNC is a registered service mark of The PNC Financial Services Group, Inc (“PNC”). All loans are provided by PNC Bank, National Association, a subsidiary of PNC, and are subject to credit approval and property appraisal. This information is provided for business and professional uses only and is not to be provided to a consumer or the public. This information is provided to assist real estate professionals and is not an advertisement to extend consumer credit as defined by Section 226.2 of Regulation Z. Programs, interest rates, and fees are subject to change without notice. ©2020 The PNC Financial Services Group, Inc. All rights reserved. PNC Bank, National Association.

What’s Trending Now

Setting Up Your Pixel

Start in your Facebook Business Manager.

Page 20: AUDIENCE POLL - virtualresults.com · AUDIENCE POLL What’s Trending Now. The views and opinions expressed in this presentation are those of the speakers and do not necessarily reflect

The views and opinions expressed in this presentation are those of the speakers and do not necessarily reflect the policy or position of PNC Bank, N.A. and should not be construed as legal or professional advice.

PNC is a registered service mark of The PNC Financial Services Group, Inc (“PNC”). All loans are provided by PNC Bank, National Association, a subsidiary of PNC, and are subject to credit approval and property appraisal. This information is provided for business and professional uses only and is not to be provided to a consumer or the public. This information is provided to assist real estate professionals and is not an advertisement to extend consumer credit as defined by Section 226.2 of Regulation Z. Programs, interest rates, and fees are subject to change without notice. ©2020 The PNC Financial Services Group, Inc. All rights reserved. PNC Bank, National Association.

What’s Trending Now

Setting Up Your PixelClick EVENTS MANAGER in your shortcuts.

Page 21: AUDIENCE POLL - virtualresults.com · AUDIENCE POLL What’s Trending Now. The views and opinions expressed in this presentation are those of the speakers and do not necessarily reflect

The views and opinions expressed in this presentation are those of the speakers and do not necessarily reflect the policy or position of PNC Bank, N.A. and should not be construed as legal or professional advice.

PNC is a registered service mark of The PNC Financial Services Group, Inc (“PNC”). All loans are provided by PNC Bank, National Association, a subsidiary of PNC, and are subject to credit approval and property appraisal. This information is provided for business and professional uses only and is not to be provided to a consumer or the public. This information is provided to assist real estate professionals and is not an advertisement to extend consumer credit as defined by Section 226.2 of Regulation Z. Programs, interest rates, and fees are subject to change without notice. ©2020 The PNC Financial Services Group, Inc. All rights reserved. PNC Bank, National Association.

What’s Trending Now

Setting Up Your PixelIf you already have your pixel, it will display here.

Page 22: AUDIENCE POLL - virtualresults.com · AUDIENCE POLL What’s Trending Now. The views and opinions expressed in this presentation are those of the speakers and do not necessarily reflect

The views and opinions expressed in this presentation are those of the speakers and do not necessarily reflect the policy or position of PNC Bank, N.A. and should not be construed as legal or professional advice.

PNC is a registered service mark of The PNC Financial Services Group, Inc (“PNC”). All loans are provided by PNC Bank, National Association, a subsidiary of PNC, and are subject to credit approval and property appraisal. This information is provided for business and professional uses only and is not to be provided to a consumer or the public. This information is provided to assist real estate professionals and is not an advertisement to extend consumer credit as defined by Section 226.2 of Regulation Z. Programs, interest rates, and fees are subject to change without notice. ©2020 The PNC Financial Services Group, Inc. All rights reserved. PNC Bank, National Association.

What’s Trending Now

Setting Up Your Pixel

Select ADD NEW DATA SOURCE > FACEBOOK PIXEL.

Page 23: AUDIENCE POLL - virtualresults.com · AUDIENCE POLL What’s Trending Now. The views and opinions expressed in this presentation are those of the speakers and do not necessarily reflect

The views and opinions expressed in this presentation are those of the speakers and do not necessarily reflect the policy or position of PNC Bank, N.A. and should not be construed as legal or professional advice.

PNC is a registered service mark of The PNC Financial Services Group, Inc (“PNC”). All loans are provided by PNC Bank, National Association, a subsidiary of PNC, and are subject to credit approval and property appraisal. This information is provided for business and professional uses only and is not to be provided to a consumer or the public. This information is provided to assist real estate professionals and is not an advertisement to extend consumer credit as defined by Section 226.2 of Regulation Z. Programs, interest rates, and fees are subject to change without notice. ©2020 The PNC Financial Services Group, Inc. All rights reserved. PNC Bank, National Association.

What’s Trending Now

Setting Up Your Pixel

Name Your Pixel (make sure to be clear). Hit CONTINUE.

Page 24: AUDIENCE POLL - virtualresults.com · AUDIENCE POLL What’s Trending Now. The views and opinions expressed in this presentation are those of the speakers and do not necessarily reflect

The views and opinions expressed in this presentation are those of the speakers and do not necessarily reflect the policy or position of PNC Bank, N.A. and should not be construed as legal or professional advice.

PNC is a registered service mark of The PNC Financial Services Group, Inc (“PNC”). All loans are provided by PNC Bank, National Association, a subsidiary of PNC, and are subject to credit approval and property appraisal. This information is provided for business and professional uses only and is not to be provided to a consumer or the public. This information is provided to assist real estate professionals and is not an advertisement to extend consumer credit as defined by Section 226.2 of Regulation Z. Programs, interest rates, and fees are subject to change without notice. ©2020 The PNC Financial Services Group, Inc. All rights reserved. PNC Bank, National Association.

What’s Trending Now

Email Instructions To Your Developer

Page 25: AUDIENCE POLL - virtualresults.com · AUDIENCE POLL What’s Trending Now. The views and opinions expressed in this presentation are those of the speakers and do not necessarily reflect

The views and opinions expressed in this presentation are those of the speakers and do not necessarily reflect the policy or position of PNC Bank, N.A. and should not be construed as legal or professional advice.

PNC is a registered service mark of The PNC Financial Services Group, Inc (“PNC”). All loans are provided by PNC Bank, National Association, a subsidiary of PNC, and are subject to credit approval and property appraisal. This information is provided for business and professional uses only and is not to be provided to a consumer or the public. This information is provided to assist real estate professionals and is not an advertisement to extend consumer credit as defined by Section 226.2 of Regulation Z. Programs, interest rates, and fees are subject to change without notice. ©2020 The PNC Financial Services Group, Inc. All rights reserved. PNC Bank, National Association.

What’s Trending Now

Email Instructions To Your Developer

Page 26: AUDIENCE POLL - virtualresults.com · AUDIENCE POLL What’s Trending Now. The views and opinions expressed in this presentation are those of the speakers and do not necessarily reflect

The views and opinions expressed in this presentation are those of the speakers and do not necessarily reflect the policy or position of PNC Bank, N.A. and should not be construed as legal or professional advice.

PNC is a registered service mark of The PNC Financial Services Group, Inc (“PNC”). All loans are provided by PNC Bank, National Association, a subsidiary of PNC, and are subject to credit approval and property appraisal. This information is provided for business and professional uses only and is not to be provided to a consumer or the public. This information is provided to assist real estate professionals and is not an advertisement to extend consumer credit as defined by Section 226.2 of Regulation Z. Programs, interest rates, and fees are subject to change without notice. ©2020 The PNC Financial Services Group, Inc. All rights reserved. PNC Bank, National Association.

What’s Trending Now

Facebook Pixel Helper is a browser extension which helps you easily confirm your pixel is on your site and working properly!

VirtualResults.com/pixel

Check to Ensure it’s Working.

Page 27: AUDIENCE POLL - virtualresults.com · AUDIENCE POLL What’s Trending Now. The views and opinions expressed in this presentation are those of the speakers and do not necessarily reflect

The views and opinions expressed in this presentation are those of the speakers and do not necessarily reflect the policy or position of PNC Bank, N.A. and should not be construed as legal or professional advice.

PNC is a registered service mark of The PNC Financial Services Group, Inc (“PNC”). All loans are provided by PNC Bank, National Association, a subsidiary of PNC, and are subject to credit approval and property appraisal. This information is provided for business and professional uses only and is not to be provided to a consumer or the public. This information is provided to assist real estate professionals and is not an advertisement to extend consumer credit as defined by Section 226.2 of Regulation Z. Programs, interest rates, and fees are subject to change without notice. ©2020 The PNC Financial Services Group, Inc. All rights reserved. PNC Bank, National Association.

What’s Trending Now

Website Custom Audiences

Build Your Audiences

Page 28: AUDIENCE POLL - virtualresults.com · AUDIENCE POLL What’s Trending Now. The views and opinions expressed in this presentation are those of the speakers and do not necessarily reflect

The views and opinions expressed in this presentation are those of the speakers and do not necessarily reflect the policy or position of PNC Bank, N.A. and should not be construed as legal or professional advice.

PNC is a registered service mark of The PNC Financial Services Group, Inc (“PNC”). All loans are provided by PNC Bank, National Association, a subsidiary of PNC, and are subject to credit approval and property appraisal. This information is provided for business and professional uses only and is not to be provided to a consumer or the public. This information is provided to assist real estate professionals and is not an advertisement to extend consumer credit as defined by Section 226.2 of Regulation Z. Programs, interest rates, and fees are subject to change without notice. ©2020 The PNC Financial Services Group, Inc. All rights reserved. PNC Bank, National Association.

What’s Trending Now

Use the Pixel to Create Custom Audiences.Click AUDIENCES in your Business Manager shortcuts.

Page 29: AUDIENCE POLL - virtualresults.com · AUDIENCE POLL What’s Trending Now. The views and opinions expressed in this presentation are those of the speakers and do not necessarily reflect

The views and opinions expressed in this presentation are those of the speakers and do not necessarily reflect the policy or position of PNC Bank, N.A. and should not be construed as legal or professional advice.

PNC is a registered service mark of The PNC Financial Services Group, Inc (“PNC”). All loans are provided by PNC Bank, National Association, a subsidiary of PNC, and are subject to credit approval and property appraisal. This information is provided for business and professional uses only and is not to be provided to a consumer or the public. This information is provided to assist real estate professionals and is not an advertisement to extend consumer credit as defined by Section 226.2 of Regulation Z. Programs, interest rates, and fees are subject to change without notice. ©2020 The PNC Financial Services Group, Inc. All rights reserved. PNC Bank, National Association.

What’s Trending Now

Use the Pixel to Create Custom Audiences.If you don’t have any custom audiences, it will look like this.

Page 30: AUDIENCE POLL - virtualresults.com · AUDIENCE POLL What’s Trending Now. The views and opinions expressed in this presentation are those of the speakers and do not necessarily reflect

The views and opinions expressed in this presentation are those of the speakers and do not necessarily reflect the policy or position of PNC Bank, N.A. and should not be construed as legal or professional advice.

PNC is a registered service mark of The PNC Financial Services Group, Inc (“PNC”). All loans are provided by PNC Bank, National Association, a subsidiary of PNC, and are subject to credit approval and property appraisal. This information is provided for business and professional uses only and is not to be provided to a consumer or the public. This information is provided to assist real estate professionals and is not an advertisement to extend consumer credit as defined by Section 226.2 of Regulation Z. Programs, interest rates, and fees are subject to change without notice. ©2020 The PNC Financial Services Group, Inc. All rights reserved. PNC Bank, National Association.

What’s Trending Now

Use the Pixel to Create Custom Audiences.We want to get you here...

Page 31: AUDIENCE POLL - virtualresults.com · AUDIENCE POLL What’s Trending Now. The views and opinions expressed in this presentation are those of the speakers and do not necessarily reflect

The views and opinions expressed in this presentation are those of the speakers and do not necessarily reflect the policy or position of PNC Bank, N.A. and should not be construed as legal or professional advice.

PNC is a registered service mark of The PNC Financial Services Group, Inc (“PNC”). All loans are provided by PNC Bank, National Association, a subsidiary of PNC, and are subject to credit approval and property appraisal. This information is provided for business and professional uses only and is not to be provided to a consumer or the public. This information is provided to assist real estate professionals and is not an advertisement to extend consumer credit as defined by Section 226.2 of Regulation Z. Programs, interest rates, and fees are subject to change without notice. ©2020 The PNC Financial Services Group, Inc. All rights reserved. PNC Bank, National Association.

What’s Trending Now

Create Website Custom Audiences.Click CREATE AUDIENCE button.

Page 32: AUDIENCE POLL - virtualresults.com · AUDIENCE POLL What’s Trending Now. The views and opinions expressed in this presentation are those of the speakers and do not necessarily reflect

The views and opinions expressed in this presentation are those of the speakers and do not necessarily reflect the policy or position of PNC Bank, N.A. and should not be construed as legal or professional advice.

PNC is a registered service mark of The PNC Financial Services Group, Inc (“PNC”). All loans are provided by PNC Bank, National Association, a subsidiary of PNC, and are subject to credit approval and property appraisal. This information is provided for business and professional uses only and is not to be provided to a consumer or the public. This information is provided to assist real estate professionals and is not an advertisement to extend consumer credit as defined by Section 226.2 of Regulation Z. Programs, interest rates, and fees are subject to change without notice. ©2020 The PNC Financial Services Group, Inc. All rights reserved. PNC Bank, National Association.

What’s Trending Now

Create Website Custom Audiences.Click WEBSITE option.

Page 33: AUDIENCE POLL - virtualresults.com · AUDIENCE POLL What’s Trending Now. The views and opinions expressed in this presentation are those of the speakers and do not necessarily reflect

The views and opinions expressed in this presentation are those of the speakers and do not necessarily reflect the policy or position of PNC Bank, N.A. and should not be construed as legal or professional advice.

PNC is a registered service mark of The PNC Financial Services Group, Inc (“PNC”). All loans are provided by PNC Bank, National Association, a subsidiary of PNC, and are subject to credit approval and property appraisal. This information is provided for business and professional uses only and is not to be provided to a consumer or the public. This information is provided to assist real estate professionals and is not an advertisement to extend consumer credit as defined by Section 226.2 of Regulation Z. Programs, interest rates, and fees are subject to change without notice. ©2020 The PNC Financial Services Group, Inc. All rights reserved. PNC Bank, National Association.

What’s Trending Now

Create Website Custom Audiences.

Page 34: AUDIENCE POLL - virtualresults.com · AUDIENCE POLL What’s Trending Now. The views and opinions expressed in this presentation are those of the speakers and do not necessarily reflect

The views and opinions expressed in this presentation are those of the speakers and do not necessarily reflect the policy or position of PNC Bank, N.A. and should not be construed as legal or professional advice.

PNC is a registered service mark of The PNC Financial Services Group, Inc (“PNC”). All loans are provided by PNC Bank, National Association, a subsidiary of PNC, and are subject to credit approval and property appraisal. This information is provided for business and professional uses only and is not to be provided to a consumer or the public. This information is provided to assist real estate professionals and is not an advertisement to extend consumer credit as defined by Section 226.2 of Regulation Z. Programs, interest rates, and fees are subject to change without notice. ©2020 The PNC Financial Services Group, Inc. All rights reserved. PNC Bank, National Association.

What’s Trending Now

Create Website Custom Audiences.

Page 35: AUDIENCE POLL - virtualresults.com · AUDIENCE POLL What’s Trending Now. The views and opinions expressed in this presentation are those of the speakers and do not necessarily reflect

The views and opinions expressed in this presentation are those of the speakers and do not necessarily reflect the policy or position of PNC Bank, N.A. and should not be construed as legal or professional advice.

PNC is a registered service mark of The PNC Financial Services Group, Inc (“PNC”). All loans are provided by PNC Bank, National Association, a subsidiary of PNC, and are subject to credit approval and property appraisal. This information is provided for business and professional uses only and is not to be provided to a consumer or the public. This information is provided to assist real estate professionals and is not an advertisement to extend consumer credit as defined by Section 226.2 of Regulation Z. Programs, interest rates, and fees are subject to change without notice. ©2020 The PNC Financial Services Group, Inc. All rights reserved. PNC Bank, National Association.

What’s Trending Now

Create Website Custom Audiences.● All website visitors

○ This option includes everyone who visited your website. If you have multiple websites, selecting this option will include people who visited any of your websites.

● People who visited specific web pages○ This option lets you create URL rules to include people based on whether they visited specific

websites or web pages. For example: If you specify that the URL should contain "foreclosures", you will only capture people who visited web pages with the word "foreclosures" in the URL.

● Visitors by time spent○ This rule includes or excludes the people who've spent the most time on your website. You can

modify by what percentile of the people who've spent the most time on your website you want to include and the number of days you want us to go back to add visitors (up to 180). This rule can be further modified if you narrow time spent to a specific URL. An example of how to use this is if you have multiple domains, but only want to include visitors who've spent the most time on one of them.

Page 36: AUDIENCE POLL - virtualresults.com · AUDIENCE POLL What’s Trending Now. The views and opinions expressed in this presentation are those of the speakers and do not necessarily reflect

The views and opinions expressed in this presentation are those of the speakers and do not necessarily reflect the policy or position of PNC Bank, N.A. and should not be construed as legal or professional advice.

PNC is a registered service mark of The PNC Financial Services Group, Inc (“PNC”). All loans are provided by PNC Bank, National Association, a subsidiary of PNC, and are subject to credit approval and property appraisal. This information is provided for business and professional uses only and is not to be provided to a consumer or the public. This information is provided to assist real estate professionals and is not an advertisement to extend consumer credit as defined by Section 226.2 of Regulation Z. Programs, interest rates, and fees are subject to change without notice. ©2020 The PNC Financial Services Group, Inc. All rights reserved. PNC Bank, National Association.

What’s Trending Now

Create Website Custom Audiences.

Page 37: AUDIENCE POLL - virtualresults.com · AUDIENCE POLL What’s Trending Now. The views and opinions expressed in this presentation are those of the speakers and do not necessarily reflect

The views and opinions expressed in this presentation are those of the speakers and do not necessarily reflect the policy or position of PNC Bank, N.A. and should not be construed as legal or professional advice.

PNC is a registered service mark of The PNC Financial Services Group, Inc (“PNC”). All loans are provided by PNC Bank, National Association, a subsidiary of PNC, and are subject to credit approval and property appraisal. This information is provided for business and professional uses only and is not to be provided to a consumer or the public. This information is provided to assist real estate professionals and is not an advertisement to extend consumer credit as defined by Section 226.2 of Regulation Z. Programs, interest rates, and fees are subject to change without notice. ©2020 The PNC Financial Services Group, Inc. All rights reserved. PNC Bank, National Association.

What’s Trending Now

Create Website Custom Audiences.

Page 38: AUDIENCE POLL - virtualresults.com · AUDIENCE POLL What’s Trending Now. The views and opinions expressed in this presentation are those of the speakers and do not necessarily reflect

The views and opinions expressed in this presentation are those of the speakers and do not necessarily reflect the policy or position of PNC Bank, N.A. and should not be construed as legal or professional advice.

PNC is a registered service mark of The PNC Financial Services Group, Inc (“PNC”). All loans are provided by PNC Bank, National Association, a subsidiary of PNC, and are subject to credit approval and property appraisal. This information is provided for business and professional uses only and is not to be provided to a consumer or the public. This information is provided to assist real estate professionals and is not an advertisement to extend consumer credit as defined by Section 226.2 of Regulation Z. Programs, interest rates, and fees are subject to change without notice. ©2020 The PNC Financial Services Group, Inc. All rights reserved. PNC Bank, National Association.

What’s Trending Now

Create Website Custom Audiences.

Page 39: AUDIENCE POLL - virtualresults.com · AUDIENCE POLL What’s Trending Now. The views and opinions expressed in this presentation are those of the speakers and do not necessarily reflect

The views and opinions expressed in this presentation are those of the speakers and do not necessarily reflect the policy or position of PNC Bank, N.A. and should not be construed as legal or professional advice.

PNC is a registered service mark of The PNC Financial Services Group, Inc (“PNC”). All loans are provided by PNC Bank, National Association, a subsidiary of PNC, and are subject to credit approval and property appraisal. This information is provided for business and professional uses only and is not to be provided to a consumer or the public. This information is provided to assist real estate professionals and is not an advertisement to extend consumer credit as defined by Section 226.2 of Regulation Z. Programs, interest rates, and fees are subject to change without notice. ©2020 The PNC Financial Services Group, Inc. All rights reserved. PNC Bank, National Association.

What’s Trending Now

Create Website Custom Audiences.

Page 40: AUDIENCE POLL - virtualresults.com · AUDIENCE POLL What’s Trending Now. The views and opinions expressed in this presentation are those of the speakers and do not necessarily reflect

The views and opinions expressed in this presentation are those of the speakers and do not necessarily reflect the policy or position of PNC Bank, N.A. and should not be construed as legal or professional advice.

PNC is a registered service mark of The PNC Financial Services Group, Inc (“PNC”). All loans are provided by PNC Bank, National Association, a subsidiary of PNC, and are subject to credit approval and property appraisal. This information is provided for business and professional uses only and is not to be provided to a consumer or the public. This information is provided to assist real estate professionals and is not an advertisement to extend consumer credit as defined by Section 226.2 of Regulation Z. Programs, interest rates, and fees are subject to change without notice. ©2020 The PNC Financial Services Group, Inc. All rights reserved. PNC Bank, National Association.

What’s Trending Now

Create Website Custom Audiences.

Page 41: AUDIENCE POLL - virtualresults.com · AUDIENCE POLL What’s Trending Now. The views and opinions expressed in this presentation are those of the speakers and do not necessarily reflect

The views and opinions expressed in this presentation are those of the speakers and do not necessarily reflect the policy or position of PNC Bank, N.A. and should not be construed as legal or professional advice.

PNC is a registered service mark of The PNC Financial Services Group, Inc (“PNC”). All loans are provided by PNC Bank, National Association, a subsidiary of PNC, and are subject to credit approval and property appraisal. This information is provided for business and professional uses only and is not to be provided to a consumer or the public. This information is provided to assist real estate professionals and is not an advertisement to extend consumer credit as defined by Section 226.2 of Regulation Z. Programs, interest rates, and fees are subject to change without notice. ©2020 The PNC Financial Services Group, Inc. All rights reserved. PNC Bank, National Association.

What’s Trending Now

Create Website Custom Audiences.

Page 42: AUDIENCE POLL - virtualresults.com · AUDIENCE POLL What’s Trending Now. The views and opinions expressed in this presentation are those of the speakers and do not necessarily reflect

The views and opinions expressed in this presentation are those of the speakers and do not necessarily reflect the policy or position of PNC Bank, N.A. and should not be construed as legal or professional advice.

PNC is a registered service mark of The PNC Financial Services Group, Inc (“PNC”). All loans are provided by PNC Bank, National Association, a subsidiary of PNC, and are subject to credit approval and property appraisal. This information is provided for business and professional uses only and is not to be provided to a consumer or the public. This information is provided to assist real estate professionals and is not an advertisement to extend consumer credit as defined by Section 226.2 of Regulation Z. Programs, interest rates, and fees are subject to change without notice. ©2020 The PNC Financial Services Group, Inc. All rights reserved. PNC Bank, National Association.

What’s Trending Now

Create Website Custom Audiences.

Page 43: AUDIENCE POLL - virtualresults.com · AUDIENCE POLL What’s Trending Now. The views and opinions expressed in this presentation are those of the speakers and do not necessarily reflect

The views and opinions expressed in this presentation are those of the speakers and do not necessarily reflect the policy or position of PNC Bank, N.A. and should not be construed as legal or professional advice.

PNC is a registered service mark of The PNC Financial Services Group, Inc (“PNC”). All loans are provided by PNC Bank, National Association, a subsidiary of PNC, and are subject to credit approval and property appraisal. This information is provided for business and professional uses only and is not to be provided to a consumer or the public. This information is provided to assist real estate professionals and is not an advertisement to extend consumer credit as defined by Section 226.2 of Regulation Z. Programs, interest rates, and fees are subject to change without notice. ©2020 The PNC Financial Services Group, Inc. All rights reserved. PNC Bank, National Association.

What’s Trending Now

Pre-Pixel

Custom Audiences

Page 44: AUDIENCE POLL - virtualresults.com · AUDIENCE POLL What’s Trending Now. The views and opinions expressed in this presentation are those of the speakers and do not necessarily reflect

The views and opinions expressed in this presentation are those of the speakers and do not necessarily reflect the policy or position of PNC Bank, N.A. and should not be construed as legal or professional advice.

PNC is a registered service mark of The PNC Financial Services Group, Inc (“PNC”). All loans are provided by PNC Bank, National Association, a subsidiary of PNC, and are subject to credit approval and property appraisal. This information is provided for business and professional uses only and is not to be provided to a consumer or the public. This information is provided to assist real estate professionals and is not an advertisement to extend consumer credit as defined by Section 226.2 of Regulation Z. Programs, interest rates, and fees are subject to change without notice. ©2020 The PNC Financial Services Group, Inc. All rights reserved. PNC Bank, National Association.

What’s Trending Now

Create Website Custom Audiences.

Page 45: AUDIENCE POLL - virtualresults.com · AUDIENCE POLL What’s Trending Now. The views and opinions expressed in this presentation are those of the speakers and do not necessarily reflect

The views and opinions expressed in this presentation are those of the speakers and do not necessarily reflect the policy or position of PNC Bank, N.A. and should not be construed as legal or professional advice.

PNC is a registered service mark of The PNC Financial Services Group, Inc (“PNC”). All loans are provided by PNC Bank, National Association, a subsidiary of PNC, and are subject to credit approval and property appraisal. This information is provided for business and professional uses only and is not to be provided to a consumer or the public. This information is provided to assist real estate professionals and is not an advertisement to extend consumer credit as defined by Section 226.2 of Regulation Z. Programs, interest rates, and fees are subject to change without notice. ©2020 The PNC Financial Services Group, Inc. All rights reserved. PNC Bank, National Association.

What’s Trending Now

Create Website Custom Audiences.

Page 46: AUDIENCE POLL - virtualresults.com · AUDIENCE POLL What’s Trending Now. The views and opinions expressed in this presentation are those of the speakers and do not necessarily reflect

The views and opinions expressed in this presentation are those of the speakers and do not necessarily reflect the policy or position of PNC Bank, N.A. and should not be construed as legal or professional advice.

PNC is a registered service mark of The PNC Financial Services Group, Inc (“PNC”). All loans are provided by PNC Bank, National Association, a subsidiary of PNC, and are subject to credit approval and property appraisal. This information is provided for business and professional uses only and is not to be provided to a consumer or the public. This information is provided to assist real estate professionals and is not an advertisement to extend consumer credit as defined by Section 226.2 of Regulation Z. Programs, interest rates, and fees are subject to change without notice. ©2020 The PNC Financial Services Group, Inc. All rights reserved. PNC Bank, National Association.

What’s Trending Now

Create Website Custom Audiences.

Page 47: AUDIENCE POLL - virtualresults.com · AUDIENCE POLL What’s Trending Now. The views and opinions expressed in this presentation are those of the speakers and do not necessarily reflect

The views and opinions expressed in this presentation are those of the speakers and do not necessarily reflect the policy or position of PNC Bank, N.A. and should not be construed as legal or professional advice.

PNC is a registered service mark of The PNC Financial Services Group, Inc (“PNC”). All loans are provided by PNC Bank, National Association, a subsidiary of PNC, and are subject to credit approval and property appraisal. This information is provided for business and professional uses only and is not to be provided to a consumer or the public. This information is provided to assist real estate professionals and is not an advertisement to extend consumer credit as defined by Section 226.2 of Regulation Z. Programs, interest rates, and fees are subject to change without notice. ©2020 The PNC Financial Services Group, Inc. All rights reserved. PNC Bank, National Association.

What’s Trending Now

Create Website Custom Audiences.

Page 48: AUDIENCE POLL - virtualresults.com · AUDIENCE POLL What’s Trending Now. The views and opinions expressed in this presentation are those of the speakers and do not necessarily reflect

The views and opinions expressed in this presentation are those of the speakers and do not necessarily reflect the policy or position of PNC Bank, N.A. and should not be construed as legal or professional advice.

PNC is a registered service mark of The PNC Financial Services Group, Inc (“PNC”). All loans are provided by PNC Bank, National Association, a subsidiary of PNC, and are subject to credit approval and property appraisal. This information is provided for business and professional uses only and is not to be provided to a consumer or the public. This information is provided to assist real estate professionals and is not an advertisement to extend consumer credit as defined by Section 226.2 of Regulation Z. Programs, interest rates, and fees are subject to change without notice. ©2020 The PNC Financial Services Group, Inc. All rights reserved. PNC Bank, National Association.

What’s Trending Now

Create Website Custom Audiences.

Page 49: AUDIENCE POLL - virtualresults.com · AUDIENCE POLL What’s Trending Now. The views and opinions expressed in this presentation are those of the speakers and do not necessarily reflect

The views and opinions expressed in this presentation are those of the speakers and do not necessarily reflect the policy or position of PNC Bank, N.A. and should not be construed as legal or professional advice.

PNC is a registered service mark of The PNC Financial Services Group, Inc (“PNC”). All loans are provided by PNC Bank, National Association, a subsidiary of PNC, and are subject to credit approval and property appraisal. This information is provided for business and professional uses only and is not to be provided to a consumer or the public. This information is provided to assist real estate professionals and is not an advertisement to extend consumer credit as defined by Section 226.2 of Regulation Z. Programs, interest rates, and fees are subject to change without notice. ©2020 The PNC Financial Services Group, Inc. All rights reserved. PNC Bank, National Association.

What’s Trending Now

Create Website Custom Audiences.

Page 50: AUDIENCE POLL - virtualresults.com · AUDIENCE POLL What’s Trending Now. The views and opinions expressed in this presentation are those of the speakers and do not necessarily reflect

The views and opinions expressed in this presentation are those of the speakers and do not necessarily reflect the policy or position of PNC Bank, N.A. and should not be construed as legal or professional advice.

PNC is a registered service mark of The PNC Financial Services Group, Inc (“PNC”). All loans are provided by PNC Bank, National Association, a subsidiary of PNC, and are subject to credit approval and property appraisal. This information is provided for business and professional uses only and is not to be provided to a consumer or the public. This information is provided to assist real estate professionals and is not an advertisement to extend consumer credit as defined by Section 226.2 of Regulation Z. Programs, interest rates, and fees are subject to change without notice. ©2020 The PNC Financial Services Group, Inc. All rights reserved. PNC Bank, National Association.

What’s Trending Now

The Importance of

Segmented Audiences

Page 51: AUDIENCE POLL - virtualresults.com · AUDIENCE POLL What’s Trending Now. The views and opinions expressed in this presentation are those of the speakers and do not necessarily reflect

The views and opinions expressed in this presentation are those of the speakers and do not necessarily reflect the policy or position of PNC Bank, N.A. and should not be construed as legal or professional advice.

PNC is a registered service mark of The PNC Financial Services Group, Inc (“PNC”). All loans are provided by PNC Bank, National Association, a subsidiary of PNC, and are subject to credit approval and property appraisal. This information is provided for business and professional uses only and is not to be provided to a consumer or the public. This information is provided to assist real estate professionals and is not an advertisement to extend consumer credit as defined by Section 226.2 of Regulation Z. Programs, interest rates, and fees are subject to change without notice. ©2020 The PNC Financial Services Group, Inc. All rights reserved. PNC Bank, National Association.

What’s Trending Now

But why So Many Audiences?

NO MORE MASS BLASTING ADSSounds obvious, right? But you’d be surprised at how many

people DON’T TAKE THIS ESSENTIAL STEP.

IT’S ABSOLUTELY ESSENTIAL THAT YOU START SEGMENTING

Page 52: AUDIENCE POLL - virtualresults.com · AUDIENCE POLL What’s Trending Now. The views and opinions expressed in this presentation are those of the speakers and do not necessarily reflect

The views and opinions expressed in this presentation are those of the speakers and do not necessarily reflect the policy or position of PNC Bank, N.A. and should not be construed as legal or professional advice.

PNC is a registered service mark of The PNC Financial Services Group, Inc (“PNC”). All loans are provided by PNC Bank, National Association, a subsidiary of PNC, and are subject to credit approval and property appraisal. This information is provided for business and professional uses only and is not to be provided to a consumer or the public. This information is provided to assist real estate professionals and is not an advertisement to extend consumer credit as defined by Section 226.2 of Regulation Z. Programs, interest rates, and fees are subject to change without notice. ©2020 The PNC Financial Services Group, Inc. All rights reserved. PNC Bank, National Association.

What’s Trending Now

But why So Many Audiences?

Every ad they see encourages them to take action.

Do you want them clicking on your ad or hiding your ad?

(which will affect your relevancy rate)

Page 53: AUDIENCE POLL - virtualresults.com · AUDIENCE POLL What’s Trending Now. The views and opinions expressed in this presentation are those of the speakers and do not necessarily reflect

The views and opinions expressed in this presentation are those of the speakers and do not necessarily reflect the policy or position of PNC Bank, N.A. and should not be construed as legal or professional advice.

PNC is a registered service mark of The PNC Financial Services Group, Inc (“PNC”). All loans are provided by PNC Bank, National Association, a subsidiary of PNC, and are subject to credit approval and property appraisal. This information is provided for business and professional uses only and is not to be provided to a consumer or the public. This information is provided to assist real estate professionals and is not an advertisement to extend consumer credit as defined by Section 226.2 of Regulation Z. Programs, interest rates, and fees are subject to change without notice. ©2020 The PNC Financial Services Group, Inc. All rights reserved. PNC Bank, National Association.

What’s Trending Now

Building Your

Retargeting Campaign

Page 54: AUDIENCE POLL - virtualresults.com · AUDIENCE POLL What’s Trending Now. The views and opinions expressed in this presentation are those of the speakers and do not necessarily reflect

The views and opinions expressed in this presentation are those of the speakers and do not necessarily reflect the policy or position of PNC Bank, N.A. and should not be construed as legal or professional advice.

PNC is a registered service mark of The PNC Financial Services Group, Inc (“PNC”). All loans are provided by PNC Bank, National Association, a subsidiary of PNC, and are subject to credit approval and property appraisal. This information is provided for business and professional uses only and is not to be provided to a consumer or the public. This information is provided to assist real estate professionals and is not an advertisement to extend consumer credit as defined by Section 226.2 of Regulation Z. Programs, interest rates, and fees are subject to change without notice. ©2020 The PNC Financial Services Group, Inc. All rights reserved. PNC Bank, National Association.

What’s Trending Now

Using Your WCAs In Your Ad Campaigns.

Page 55: AUDIENCE POLL - virtualresults.com · AUDIENCE POLL What’s Trending Now. The views and opinions expressed in this presentation are those of the speakers and do not necessarily reflect

The views and opinions expressed in this presentation are those of the speakers and do not necessarily reflect the policy or position of PNC Bank, N.A. and should not be construed as legal or professional advice.

PNC is a registered service mark of The PNC Financial Services Group, Inc (“PNC”). All loans are provided by PNC Bank, National Association, a subsidiary of PNC, and are subject to credit approval and property appraisal. This information is provided for business and professional uses only and is not to be provided to a consumer or the public. This information is provided to assist real estate professionals and is not an advertisement to extend consumer credit as defined by Section 226.2 of Regulation Z. Programs, interest rates, and fees are subject to change without notice. ©2020 The PNC Financial Services Group, Inc. All rights reserved. PNC Bank, National Association.

What’s Trending Now

Using Your WCAs In Your Ad Campaigns.

Page 56: AUDIENCE POLL - virtualresults.com · AUDIENCE POLL What’s Trending Now. The views and opinions expressed in this presentation are those of the speakers and do not necessarily reflect

The views and opinions expressed in this presentation are those of the speakers and do not necessarily reflect the policy or position of PNC Bank, N.A. and should not be construed as legal or professional advice.

PNC is a registered service mark of The PNC Financial Services Group, Inc (“PNC”). All loans are provided by PNC Bank, National Association, a subsidiary of PNC, and are subject to credit approval and property appraisal. This information is provided for business and professional uses only and is not to be provided to a consumer or the public. This information is provided to assist real estate professionals and is not an advertisement to extend consumer credit as defined by Section 226.2 of Regulation Z. Programs, interest rates, and fees are subject to change without notice. ©2020 The PNC Financial Services Group, Inc. All rights reserved. PNC Bank, National Association.

What’s Trending Now

Using Your WCAs In Your Ad Campaigns.

Page 57: AUDIENCE POLL - virtualresults.com · AUDIENCE POLL What’s Trending Now. The views and opinions expressed in this presentation are those of the speakers and do not necessarily reflect

The views and opinions expressed in this presentation are those of the speakers and do not necessarily reflect the policy or position of PNC Bank, N.A. and should not be construed as legal or professional advice.

PNC is a registered service mark of The PNC Financial Services Group, Inc (“PNC”). All loans are provided by PNC Bank, National Association, a subsidiary of PNC, and are subject to credit approval and property appraisal. This information is provided for business and professional uses only and is not to be provided to a consumer or the public. This information is provided to assist real estate professionals and is not an advertisement to extend consumer credit as defined by Section 226.2 of Regulation Z. Programs, interest rates, and fees are subject to change without notice. ©2020 The PNC Financial Services Group, Inc. All rights reserved. PNC Bank, National Association.

What’s Trending Now

Using Your WCAs In Your Ad Campaigns.

Page 58: AUDIENCE POLL - virtualresults.com · AUDIENCE POLL What’s Trending Now. The views and opinions expressed in this presentation are those of the speakers and do not necessarily reflect

The views and opinions expressed in this presentation are those of the speakers and do not necessarily reflect the policy or position of PNC Bank, N.A. and should not be construed as legal or professional advice.

PNC is a registered service mark of The PNC Financial Services Group, Inc (“PNC”). All loans are provided by PNC Bank, National Association, a subsidiary of PNC, and are subject to credit approval and property appraisal. This information is provided for business and professional uses only and is not to be provided to a consumer or the public. This information is provided to assist real estate professionals and is not an advertisement to extend consumer credit as defined by Section 226.2 of Regulation Z. Programs, interest rates, and fees are subject to change without notice. ©2020 The PNC Financial Services Group, Inc. All rights reserved. PNC Bank, National Association.

What’s Trending Now

Using Your WCAs In Your Ad Campaigns.

Page 59: AUDIENCE POLL - virtualresults.com · AUDIENCE POLL What’s Trending Now. The views and opinions expressed in this presentation are those of the speakers and do not necessarily reflect

The views and opinions expressed in this presentation are those of the speakers and do not necessarily reflect the policy or position of PNC Bank, N.A. and should not be construed as legal or professional advice.

PNC is a registered service mark of The PNC Financial Services Group, Inc (“PNC”). All loans are provided by PNC Bank, National Association, a subsidiary of PNC, and are subject to credit approval and property appraisal. This information is provided for business and professional uses only and is not to be provided to a consumer or the public. This information is provided to assist real estate professionals and is not an advertisement to extend consumer credit as defined by Section 226.2 of Regulation Z. Programs, interest rates, and fees are subject to change without notice. ©2020 The PNC Financial Services Group, Inc. All rights reserved. PNC Bank, National Association.

What’s Trending Now

Facebook Retargeting

Best Practices

Page 60: AUDIENCE POLL - virtualresults.com · AUDIENCE POLL What’s Trending Now. The views and opinions expressed in this presentation are those of the speakers and do not necessarily reflect

The views and opinions expressed in this presentation are those of the speakers and do not necessarily reflect the policy or position of PNC Bank, N.A. and should not be construed as legal or professional advice.

PNC is a registered service mark of The PNC Financial Services Group, Inc (“PNC”). All loans are provided by PNC Bank, National Association, a subsidiary of PNC, and are subject to credit approval and property appraisal. This information is provided for business and professional uses only and is not to be provided to a consumer or the public. This information is provided to assist real estate professionals and is not an advertisement to extend consumer credit as defined by Section 226.2 of Regulation Z. Programs, interest rates, and fees are subject to change without notice. ©2020 The PNC Financial Services Group, Inc. All rights reserved. PNC Bank, National Association.

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For small audiences, use more placements.

Pay attention to your analytics!

Redirect visitors to the right landing page.

Page 61: AUDIENCE POLL - virtualresults.com · AUDIENCE POLL What’s Trending Now. The views and opinions expressed in this presentation are those of the speakers and do not necessarily reflect

The views and opinions expressed in this presentation are those of the speakers and do not necessarily reflect the policy or position of PNC Bank, N.A. and should not be construed as legal or professional advice.

PNC is a registered service mark of The PNC Financial Services Group, Inc (“PNC”). All loans are provided by PNC Bank, National Association, a subsidiary of PNC, and are subject to credit approval and property appraisal. This information is provided for business and professional uses only and is not to be provided to a consumer or the public. This information is provided to assist real estate professionals and is not an advertisement to extend consumer credit as defined by Section 226.2 of Regulation Z. Programs, interest rates, and fees are subject to change without notice. ©2020 The PNC Financial Services Group, Inc. All rights reserved. PNC Bank, National Association.

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ARE YOU READY TO IMPLEMENT THIS STRATEGY?

Page 62: AUDIENCE POLL - virtualresults.com · AUDIENCE POLL What’s Trending Now. The views and opinions expressed in this presentation are those of the speakers and do not necessarily reflect

The views and opinions expressed in this presentation are those of the speakers and do not necessarily reflect the policy or position of PNC Bank, N.A. and should not be construed as legal or professional advice.

PNC is a registered service mark of The PNC Financial Services Group, Inc (“PNC”). All loans are provided by PNC Bank, National Association, a subsidiary of PNC, and are subject to credit approval and property appraisal. This information is provided for business and professional uses only and is not to be provided to a consumer or the public. This information is provided to assist real estate professionals and is not an advertisement to extend consumer credit as defined by Section 226.2 of Regulation Z. Programs, interest rates, and fees are subject to change without notice. ©2020 The PNC Financial Services Group, Inc. All rights reserved. PNC Bank, National Association.

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SCHEDULE THE TIME… TODAY!

Page 63: AUDIENCE POLL - virtualresults.com · AUDIENCE POLL What’s Trending Now. The views and opinions expressed in this presentation are those of the speakers and do not necessarily reflect

The views and opinions expressed in this presentation are those of the speakers and do not necessarily reflect the policy or position of PNC Bank, N.A. and should not be construed as legal or professional advice.

PNC is a registered service mark of The PNC Financial Services Group, Inc (“PNC”). All loans are provided by PNC Bank, National Association, a subsidiary of PNC, and are subject to credit approval and property appraisal. This information is provided for business and professional uses only and is not to be provided to a consumer or the public. This information is provided to assist real estate professionals and is not an advertisement to extend consumer credit as defined by Section 226.2 of Regulation Z. Programs, interest rates, and fees are subject to change without notice. ©2020 The PNC Financial Services Group, Inc. All rights reserved. PNC Bank, National Association.

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EVERY MONTH WE TEACH YOU SOMETHING NEW!

Page 64: AUDIENCE POLL - virtualresults.com · AUDIENCE POLL What’s Trending Now. The views and opinions expressed in this presentation are those of the speakers and do not necessarily reflect

The views and opinions expressed in this presentation are those of the speakers and do not necessarily reflect the policy or position of PNC Bank, N.A. and should not be construed as legal or professional advice.

PNC is a registered service mark of The PNC Financial Services Group, Inc (“PNC”). All loans are provided by PNC Bank, National Association, a subsidiary of PNC, and are subject to credit approval and property appraisal. This information is provided for business and professional uses only and is not to be provided to a consumer or the public. This information is provided to assist real estate professionals and is not an advertisement to extend consumer credit as defined by Section 226.2 of Regulation Z. Programs, interest rates, and fees are subject to change without notice. ©2020 The PNC Financial Services Group, Inc. All rights reserved. PNC Bank, National Association.

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Loving This Presentation?

Get the presentation and access webinar replays at

VirtualResults.com/webinar

Page 65: AUDIENCE POLL - virtualresults.com · AUDIENCE POLL What’s Trending Now. The views and opinions expressed in this presentation are those of the speakers and do not necessarily reflect

The views and opinions expressed in this presentation are those of the speakers and do not necessarily reflect the policy or position of PNC Bank, N.A. and should not be construed as legal or professional advice.

PNC is a registered service mark of The PNC Financial Services Group, Inc (“PNC”). All loans are provided by PNC Bank, National Association, a subsidiary of PNC, and are subject to credit approval and property appraisal. This information is provided for business and professional uses only and is not to be provided to a consumer or the public. This information is provided to assist real estate professionals and is not an advertisement to extend consumer credit as defined by Section 226.2 of Regulation Z. Programs, interest rates, and fees are subject to change without notice. ©2020 The PNC Financial Services Group, Inc. All rights reserved. PNC Bank, National Association.

Did You Know We Do This Monthly?

Each will teach ONE KEY strategy that:• Drives Traffic• Creates Conversion• Retains Sphere• Creates REAL Business

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Questions or Comments? [email protected]

Page 66: AUDIENCE POLL - virtualresults.com · AUDIENCE POLL What’s Trending Now. The views and opinions expressed in this presentation are those of the speakers and do not necessarily reflect

The views and opinions expressed in this presentation are those of the speakers and do not necessarily reflect the policy or position of PNC Bank, N.A. and should not be construed as legal or professional advice.

PNC is a registered service mark of The PNC Financial Services Group, Inc (“PNC”). All loans are provided by PNC Bank, National Association, a subsidiary of PNC, and are subject to credit approval and property appraisal. This information is provided for business and professional uses only and is not to be provided to a consumer or the public. This information is provided to assist real estate professionals and is not an advertisement to extend consumer credit as defined by Section 226.2 of Regulation Z. Programs, interest rates, and fees are subject to change without notice. ©2020 The PNC Financial Services Group, Inc. All rights reserved. PNC Bank, National Association.

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Notes and Replay from Today's Presentation

Visit the PNC Agent Alliance Websitehttps://www.pnc.com/agent-alliance

View the Replay atVirtualResults.com/pnc-replay