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Total Video Audiences, Insights & Solutions
Travel & TV Trends
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Engaging Travel Lovers
with Total VideoThe Total Video experience is key for brands
that want to engage the Travel Lovers target group at any time and on any device.
Travel programmes, news and sports are optimal formats to reach potential travellers. Besides off ering an escape from
everyday life, they off er inspiring contents.
With a wide off er of travel programmes in 12 European countries, RTL AdConnect provides quality content in a completely brand-safe
environment and gives simplifi ed access to thousands of talented YouTubers worldwide. Thanks to a strong TV presence we reach 159M
Europeans daily, which confi rms the impact of video content on consumers.
Off ering the best of TV and online video, RTL AdConnect creates tailor-made solutions for advertisers, ensuring they make the right media decisions for their pan-European campaigns.
With the power of Total Video, RTL AdConnect allows brands to branch out beyond domestic audiences and discover a new and simple way to reach more!
Expeditie Robinson Source: Jan-Dec 2018, local contacts, MyEurodataTV/Médiamétrie, average daily reach & audience share for viewers 3+ or 4+.
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160+TV
Channels
300+Digital
Platforms
30+Radio
Stations
Non-exclusive portfolio.
Access the #1 global & premium Total Video inventory
AustriaTV
Online
The NetherlandsTV
Online
SpainTV
Online
Radio
TV
Radio
Luxembourg
Online
SwitzerlandTV
GermanyTV
Online
HungaryTV
Online
ItalyTV
Radio
Online TVUnited Kingdom
Online
CroatiaTV
Online
TV
Online
Radio
France
BelgiumTV
Online
Radio
OnlineGlobal partners
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Inspiring content for travel lovers
Source: Jan-Dec 2018; BARB/Kantar Media [United Kingdom]; Médiamétrie/Médiamat [France]; AGF/GfK Fernsehforschung, TV Scope [Germany]; CIM/Gfk Audimetrie [South Belgium]; Stichting KijkOnderzoek (SKO) [The Netherlands].
France Cap Horn
1,650,000 viewers 4+
14% audience share WRP 15-49
The NetherlandsExpeditie Robinson
1,749,600 viewers 3+
31.4% audience share Individuals 25-54
United KingdomI’m a Celebrity - Get Me Out of Here!
11,360,700 viewers 4+
41.7% audience share 16+
GermanyDer Bachelor
3,525,300 viewers 3+
15% audience share Individuals 14-59
South BelgiumPékin Express - La Course Infernale
179,900 viewers 4+ 16% audience share PRP 18-54
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Travel-loving men also watchsporting events
GermanyFormula 1
34.4% audience share Men 14+
3,011,400 viewers Men 14+
United KingdomRugby World Cup 2019
From September 2019
South BelgiumCroky Cup
15.5% audience share Men 15+
83,700 viewers Men 15+
The NetherlandsUEFA Europa League
9.6% audience share Men 13+
249,800 viewers Men 13+
Italy UEFA Champions League
26.8% audience share Men 14+
Source: Jan-Dec 2018; ITV [United Kingdom]; Rai Pubblicità [Italy]; AGF/GfK Fernsehforschung, TV Scope [Germany]; CIM/Gfk Audimetrie [South Belgium]; Stichting KijkOnderzoek (SKO) [The Netherlands].
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News programmes reach Upper Class targets
Source: Jan-Dec 2018; Médiamétrie/Médiamat [France]; AGF/GfK Fernsehforschung, TV Scope [Germany]; CIM/Gfk Audimetrie [South & North Belgium]; Stichting KijkOnderzoek (SKO) [The Netherlands], Kantar Media Spain [Spain]; Rai Pubblicità [Italy].
SpainAntena 3 Noticias 2
14.9% audience share Individuals 16-54 ABC
France Le 19:45
17.5% audience share Individuals 15+ in Upper Class
North BelgiumVTM Nieuws 19 Uur
25.4% audience share Individuals 18-54, Soc. Gr. 1-4
GermanyRTL Aktuell
14.9% audience share Upper Employees
Italy TG1
29.5% audience share Adults HH
South BelgiumRTL Info 19h
36% audience share Individuals 18-54, Soc. Gr. 1-4
The NetherlandsRTL Nieuws 19:30 Uur
19.4% audience share Individuals 20-49 Class AB1
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Germany
Italy
The NetherlandsReach our connected audience through our multi-platform news offer
Source: Jan-Dec 2018, IVW [Germany]; Jan-Dec 2018, RTL Nederland AdvantEdge TechEdge [The Netherlands]; Dec 2018, Audiweb 2.0 [Italy].
Examples of German, Italian and Dutch news channels 854,000 viewers 6+ 116,000 viewers 6+
64.7M page views mobile
5.5M page views desktop
42.7M page views tablet
Buienradar is the #1 weather forecast website
in the Netherlands. In 2018, the average number of visits
per day was 1.8M visits on the Buienradar app
and 968,389 visits on the Buienradar website.
DESKTOP
DESKTOP
DESKTOP
MOBILE
APP DOWNLOAD
online
online
TABLETS2.98M viewers Individuals and Guests
3.1M unique audience
31.4M visits
3.1M video views
101.4M visits
8.3M video views
5M viewers a day on average
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The best influencers from our Multi-Platform Networks
ItalyHumanSafari
766K subscribers
403K followers
61.5K followers
120K likes
SpainDulceida
2M subscribers
2.5M followers 230K likes
ItalyLeonardo Decarli
935K subscribers 1.5M followers
730K followers
960K likes
United KingdomTamara Kalinic
194K subscribers
728K followers
17.5K followers
127K likes
United KingdomZoella
11.8M subscribers 1.2M followers 210K followers
Source: 2018 database, Tubular.
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Sol
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Classic spot5-60 seconds
Pre-roll VOD
In-text
Productplacement
Programmesponsorship
Split screen
Overlayer
Display
Brand content
Addressable TV
Pre-roll YouTube
Bumper ads
Infl uencers
Homepage
En
gag
em
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etin
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Reach
Branded Solutions Digital
TV
We can make your brand stand out thanks to our premium environments
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*The HbbTV specifi cation is developed by industry leaders to improve the video user experience for consumers.Source: RTL AdConnect, Smartclip.
HbbTV connected TV sets in Europe*
Reach your target audience on television thanks to our Addressable TV solution
Scalable reach
Trusted medium
Brand safety
Brand impact
Targeting
Frequency control
CPM-based buy
Real-time data
Premium. Brand safe. Transparent.
Video Marketplace by RTL AdConnect, the largest premium video inventory in Europe
41Bn+video viewsper month
120Munique usersper month
35K+content creators
AddressableTV
DIGITAL AD TEC
HNOLOGY
TV ADV
ERTI
SING
2.8M active
1.4M sets
1.3M active
27.8M sets
25M active
4.8M sets
2.4M active
10M sets
2.5M active
Reach More.
RTL AdConnect43, boulevard Pierre Frieden
L-1543 Luxembourg
@rtl_adconnect
