Audra King Digital Marketing Consultant Slide 2 TWITTER
CONVERSATION LEADING TO CONVERSION FOR YOUR BUSINESS Slide 3 LOG
INTO OUR WIFI MIL Guest Password: Volkswag3n Slide 4 Master the
Lingo Tweet A standard message on Twitter containing 140 characters
or less. Retweet A tweet that has been reshared to all of a users'
followers. Hashtag The # symbol is used to tag keywords or topics
in a tweet to make it easily identifiable for search purposes.
Mention Tweets can include replies and mentions of other users by
preceding their usernames with the @ sign. Handle This designates
your username and accompanying URL at http://twitter.com/handle.
http://twitter.com/handle Feed The stream of tweets on your Twitter
homepage comprised of all the accounts you follow. Lists Twitter
provides a mechanism to list users you follow into groups or
curated lists showing tweets of all the users in the list. Direct
Message Also called a DM, this represents Twitter's direct
messaging system for private communication amongst users. TWITTER
101 Make it Loud Twitter Slide 5 Simply put, a hashtag is an easy
way for people to categorize, find and join conversations on a
particular topic. Hashtags DO NOT have to be placed at the end of
your tweet, they can be placed anywhere throughout your tweet. Use
a maximum of 2-3 hashtags per tweet #Hashtags can be a #useful
#tool, but this is #toomany in a #single #tweet. #annoying
#overwhelming www.Hashtags.org absolutely use it!! www.Hashtags.org
#HASHTAG Slide 6 How do we leverage Twitter as part of our broader
online marketing and social media efforts? Integrate your Twitter
activity with your content marketing Use content dedicated to ultra
short-form content. What do you have that is optimized for this?
Event notificationsSpecial promotionsShared NewsFAQs Use Twitter to
build your brand Twitter gives you the opportunity to join the
broader social conversation on your topic or industry Have you
created a branded hashtag that you own and use across campaigns?
Integrate visual content Engage your Twitter audience Are people
leaving comments on your content or asking questions? What Can your
Business do with 140 Characters? STRATEGY FOR TWITTER Slide 7
Follow Twitters Pages: @Twitterads and @Twittersmallbiz Use
www.Klout.com to check where you stand in the social media
realm.www.Klout.com Alternate tweets by time of day and day of week
Social media scientist Dan Zarrella says that the best time to
tweet if you want to be retweeted is on Friday at 4 p.m. EST.Dan
Zarrella Lists: Headlines with numbers in them consistently perform
well. Example: 7 Undeniable Reasons People LOVE List Posts. How to:
How to titles promise a benefit to your readers. Example: How to
Use Sales Data to Increase Sales Productivity. Target a Shark:
Refer to a shark, which can be an important company or person in
your industry. This allows you to feed off the sharks popularity to
call attention to your content. Example: What Steve Jobs Can Teach
You About Startup Success. TIPS TO TWEETING Slide 8 TOOLS AND APPS
Hootsuite - http://hootsuite.com Buffer - http://bufferapp.com
TweetDeck - http://tweetdeck.com SocialOomph -
http://socialooph.com Tweepi - http://tweepi.com SocialBro -
http://socialbro.com Followerwonk - http://followerwonk.com
TweetReach - http://tweetreach.com Slide 9 Slide 10 Keeping your
website fresh with real-time content Twitter is all about being
timely. You can bring the same real time feel to your website or
blog with an embedded stream of Tweets from your Twitter account.
Enrich the whole experience Delight your customers with Tweets that
include rich media experiences and link to your content. To add
these Twitter cards to your Tweets, all you have to do is add a few
lines of HTML code to your website. Grow your audience from any
webpage You can embed a Follow button on your website to allow
potential customers to check out your Twitter account and follow
you in just one click. Help them broadcast their business People
come to Twitter to discover new information or get closer to the
things they care about. Include our Tweet button to help your
customers share new information theyve discovered on your website
or blog with their followers. WEB MARKETING TOOLS Slide 11 Keywords
in search Pin your Promoted Tweets to the top of Search results and
connect with users proactively searching for specific keywords and
hashtags. This type of targeting is particularly effective during
live events or moments when a brand wants to own key brand or
competitive terms like, say, a product launch. Keywords in timeline
While interest targeting focuses on who, keyword targeting gets
brands closer to when so brands can enter into relevant
conversations at the right moment. Keyword targeting delivers
messages to users based on what theyve recently tweeted or if
theyve engaged with Tweets including specific keywords. Connect
with Twitter users based on their passions. There are 25 broad
interest categories that drill down into more than 350 sub-topics.
To reach more niche audiences, you can also utilize @username
targeting to find users with interests similar to the followers of
that account. KeywordsInterests TARGETING YOUR AUDIENCE WITH
PRECISION TO CONNECT WITH THE RIGHT PEOPLE Slide 12 TV ad targeting
allows you to start a conversation on TV with your commercials,
then continue it on Twitter to maximize reach and engagement. With
TV conversation targeting, you can deliver Tweets to people talking
about a TV show. Watch Now: Twitter TV Targeting Target users based
on the device theyre using to access Twitter. We can target people
using a desktop or laptop or by specific mobile operating systems
like Android or iOS, and specific OS versions like Androids Ice
Cream Sandwich. Brands can also target specific mobile devices like
Samsung Galaxy S3 or the iPad 4, across a range of manufacturers.
TV TargetingDevice TARGETING YOUR AUDIENCE WITH PRECISION TO
CONNECT WITH THE RIGHT PEOPLE Slide 13 TWITTER ANALYTICS With the
Promoted Trends dashboard, get a real-time look at: Follows : Brand
username follows during the campaign period. Mentions : Mentions of
the brand username and Trend hashtag. Trend Impressions : Times
users view the Trend. Tweets displayed : Number of different Tweets
associated with the Trend campaign. Tweet-level metrics : All
metrics available for Promoted Tweets. Tweet Impressions : Times
the associated Promoted Tweet is served after a user clicks the
Trend. Engagement rate : Number of total engagements for the
Promoted Tweets divided by total impressions. Slide 14 1. TWEET
ACTIVITY Review both the brands organic and paid Twitter
performance. You can see how many times the @username has been
mentioned, followed and unfollowed over the past month. You can
also see clicks, favorites, retweets and replies for all individual
Tweets. 2. FOLLOWERS Learn more about your current audience. You
can track the brands follower growth over time and discover
valuable insights about followers interests, location and gender.
3. WEBSITES Add domains for your brands websites to this dashboard
to track how often URLs are mentioned in Tweets and clicks to those
sites. 4. TWITTER CARDS Twitter Cards allow you to attach rich
media experiences to Tweets about your content; Twitter Card
analytics gives you insight into how these Cards are being shared
on Twitter. Through personalized data and best practices, learn how
you can improve key metrics such as URL clicks, app install
attempts and retweets. Twitter Analytics DISCOVER, TEST, &
ANALYZE Slide 15 DIGITAL MARKETING DIAGNOSIS Weve developed a free
tool that you can use to help you measure the effectiveness of your
digital marketing. Go to: digital.makeitloud.net Take the free
assessment. Were beta testing this, so help us work out the kinks!
Slide 16 Please Help Us If you enjoyed any part of this, please do
one or more of the following: Like/Follow us on So, basically,
please share our stuff! Slide 17 Presented by Cliff Tillery Oct. 30
th, 2013 Thanks For Listening!
