August 10, 2013 Newsletter

7/27/2019 August 10, 2013 Newsletter

1/6St. Albert & District Chamber of Commerce Issue 9

August 10, 2013

Farmers MarketMetro


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August 10, 2013Inside this Issue:

Farmers Market Metro

St. Albert & District Chamber of Commerce Issue 9

August 10, 2013

Good Morning, Social Media ContestPage 2

Growing a Business/ Building Your BrandPage 3

RemindersPage 4

Events, Contact Us, Emergency Information, Park Your ParcelPage 5

AdvertisingPage 6

Here is your chance to win a lovely gift basket filled with items from an assortment of

vendors from the 2013 St. Albert Farmers Market!

1) Like us on Facebook at www.facebook.com/stalbertchamber2) Follow us on Twitter at www.twitter.com/stalbertmarket (@stalbertmarket)

3) Follow us on Instagram (@StAlbertFarmersMkt)4) Take a photo of you and your booth on a market day

5) Share your photo on our Facebook wall, Tweet the photo and mention@stalbertmarket, and post the photo on your Instagram account and men-

tion @stalbertfarmersmkt6) The photo with the most Facebook Likes, Twitter Retweets and/or Likes on Instagram will winthe gift basket!

Winner to be announced in the August 31st issue of the St. Albert Farmers Market Metro! Good luck!

Also, if you would like to donate items to our gift basket, please visit us in our Chamber booth (Stall

89C) for more information!

*Please note: You do not have to post on all 3 outlets (Facebook, Twitter and Instagram) to win!

However, it is highly encouraged to increase your chances of winning!

Social Media Contest

Welcome to another week at the farmers market.We hope you all had a wonderful market day last week.

Even though many were away during this past weekend, for holidays or camping, we still had many visitors

who came. It was so great to see everyone back for another full market.

Dont forget, today is the last day of Rockn August. Enjoy your day admiring the fancy cars along the river in

Lions Park. Just a quick reminder for everyone to clean up their garbage and dispose of it properly.

Also, dont forget to check out the St. Albert Botanic Bus! The Botanical Loop Bus will run 6 Saturdays from Au-

gust 3rd until September 14th, taking patrons from the St. Albert Botanic Park to the St. Albert Centre to the St.

Albert Farmers Market to the Enjoy Centre and back again! And best of all its free!

Wishing you all a pleasant Saturday.

Debbie & James

Happy Sunny Afternoon Everyone!


3/6St. Albert & District Chamber of Commerce Issue 9

August 10, 2013

Growing a Business/Building Your BrandIn todays marketing world, branding is an always-on activity. With so many points of contact, online and offline, a strong brand

must be seen as active and vibrant; otherwise, it stagnates and loses ground.

Heres a simple set of rules you can count on the fingers of one hand. To be a successful modern marketer, make them part of yourdaily routine.

1. Be Authentic. The most valuable asset a brand can have today is integrity. What that means is that your brand stands forsomething and doesnt waver. No one wants to align themselves with a brand that expresses one thing today and something

else tomorrow, tagging along after every passing trend. Know the values that your brand represents and stay true to them!2. Be Relevant. No brand is an island. A brand becomes meaningful when it is discovered by people who associate it with a set

of values they share, thus creating a brand community. You must understand what is important to them. Stay in touch withyour community so you are constantly aware of their shifting priorities over time. With this solid perspective, youll be abl eto develop messaging that continues to reflect the value that drew them to the brand in the first place. Understand why cus-tomers were attracted to your stall over others at the farmers market and capitalize upon that advantage.

3. Be Interesting.Everyones attention is fragmented and distracted these days. To avoid getting lost in the shuffle, find crea-tive ways to express your message. This does not mean going off-topic. Its more like giving your audience a different angleof perspective, a different way of viewing the values that give meaning to your brand. The important thing is ensuring thatyour voice remains consistent.Differentiate yourself from other vendors in the farmers market, from social media to mobilepayment technology such as Square.

4. Be Engaging. One of the best ways to strengthen your brand is to let your brand community feel involved with it. Give themopportunities to interact with you. This can be a contest, a learning experience or something as simple as an online poll. Ide-ally, it should be something that members of your brand community want to share with other people they knowcreatingthe potential of bring new members into the fold.Find out what products your customers would like you to sell at the farm-ers market and include them in discussion.

5. Be Present. An important part of knowing your brand community is knowing where to reach them. Are they active on Face-book, Twitter, LinkedIn, Instagram, etc.? Or, are they more inclined to focus their attention on your brand when they encoun-ter it in traditional print media? You don't have to everywhere. Smart marketers find a position of common ground with theirbrand communities and establish a consistent presence there.

For more information, visit http://www1.agric.gov.ab.ca/$department/deptdocs.nsf/all/bdv11347 (image below; left). This link, pro-vided by Alberta Agriculture and Rural Development, gives you a step-by-step approach to launching and operating a successful

business. From market planning to execution of business principles, all the information you need to start your own business is right

there. The objective of this website is to assist prospective and emerging entrepreneurs by providing helpful business and marketinginformation essential to planning, operating and growing a successful business.


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Shopping for the public begins only at 10:00AM

when the horn signals the open of the market.

Please do not sell anything to the general

public before this time.

From 9:30-10:00AM vendors can do their shopping,

though they must be wearing theirpurple vendors

button in order to make a purchase during this

time. Please do not sell anything to customers not

wearing a vendor button prior to 10:00AM.

NO ANIMALS ARE ALLOWED. Your pet

will have to be removed from the Mar-ket area. Failure to comply will bedeemed in contravention of the

Trespass to Premise Act, and may re-

sult in a $230.00 fine.

The Market is a NON-SMOKINGenvironment at all times.

VENDING HOURS

St. Albert & District Chamber of Commerce

Remember to stop by the Chamber booth before

market start to get this years vendor buttons and

stall numbers.

Numbers must be displayed prominently in your

booth at all times.

On the back of every number is an emergency

zone number. This is extremely important because

in the case of an emergency you must tell the

emergency services which zone you are located in.

They have different entries into the market depend-

ing on the zone.

STALL NUMBERS

CANCELLATIONS

The market is every Saturday, rain or shine, and we

would like everyone to show up every week to make

the market complete.

However, we understand that there are some dire

emergencies where a cancellation must be made. As

stated in the contract, there are no refunds for missed

days, and we require a notice of at least 48 hours so

that we can find someone to fill your stall and keep it

warm in your absence.

The St. Albert Chamber of Commerce Farmers Market is

classified by Alberta Health Services as a

Food Establishment.

BYLAWS

PARKING STALL LAYOUT

VENDING HOURS CANCELLATIONS

STALL NUMBERS BYLAWS

Issue 9

August 10, 2013

For any new vendors, or those that arent

aware, there are some stalls that do not have

parking.

We recommend that you park in the lot be-

hind the Hemingway Centre (formerly old

RCMP Station), northwest of the market or inthe St. Albert Curling Club Parking Lot. There

are a large number of stalls reserved just for us.

If you have parking with your booth, please do

not forget to bring lattice or a similar material

to place under your tires. This helps protect the

beautiful St. Albert grass, and it saves us all

money as the City of St. Albert must be reim-

bursed for any damages.

T h e r e i s N O V E N D O R P A R K I N G

allowed in the big city parking lot.This area is reserved for shoppers

and will be monitored closely.

A minor but important detail is to ensure that booths

are flush with the curb. This guarantees that you take

advantage of the MAXIMUM 10-foot distance from

the curb. Please note, that everything must be inside

your tent at all times. For example, no signs can be

outside of your tent.

Many of the vendors who have been here in previous

years may remember that the weather is unpredict-

able. We are subject to not only rain, but also wind.

We have learned that in extreme winds, tents can

turn into kites!

Please bring some sort of weight to hold your tent

down in the event of extreme winds.

If winds do become severe enough that you feel

safety is a concern, please put as much of your prod-uct in bins as possible, keeping just what is needed to

continue selling on the tables. Dropping your tent

may be the best option.


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Farmers Market MetroFarmers Market Metro

St. Albert & District Chamber of Commerce Issue 9

August 10, 2013

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August 10, 2013 Newsletter