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August
142008
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lexBlog
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Building Blogs for Lawyers
Beyond Blogging: Social Networking for Law Firms
Stacey Merrick, Client Services Director
Rob La Gatta, Editorial Manager
Kevin O’Keefe, President & Founder
LexBlog, Inc.
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What is social networking?
• Social networking sites• Blogging• Directories• Websites• PR & Communications• Microblogging• Social Bookmarking
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Building Blogs for Lawyers
Social networking tools
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Social networking tools we’ll be discussing today
• LinkedIn• Legal OnRamp• Delicious (social bookmarking)• Twitter (microblogging)• FriendFeed
• Professional networking tool• “Facebook for business people”
• 216,000 private practice profiles• Law firm profiles with
demographics• 20 million users• 150 industries• 3.2 million visitors/month
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Legal OnRamp
• Founded by Cisco in-house counsel & large law lawyer
• AmLaw 200 law firms invested• 3000 members• 200 law firms• 400 companies
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delicious
• “Social bookmarking”: like the bookmarks in your web browser, but stored online and available to the masses
• Friends follow your bookmarks to see what you’re interested in
• Bookmark your own posts (not too much)
• Quick and easy• Amplifies message
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delicious – Social bookmarking
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del.icio.us bookmark bar icons
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Delicious– tagging page
• “Microblogging”• Updates are called “Tweets”
• 140 characters maximum – be conservative
• Share links on Twitter using link shrinking sites like TinyURL.com
• Utilized by everyone from fire departments to the New York Times
• Amplifies message• Recent China earthquake broke at Twitter,
with on-the-ground updates from locals
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Search.twitter.com – Twitter Search
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Twhirl.com– Desktop-based Twitter client
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You may be saying:
“This is crazy…how can I possibly keep organized using all of these different social networking tools?”Answer:
FriendFeed (http://www.friendfeed.com)
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friendfeed.com
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Blogs are a Rotary meeting
• Find the discussion• Listen to the discussion• Engage in the discussion• Empower your audience• Use your blog to organize in person
meet ups
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lexBlog Results of social networking & use of social media
Thanks & for more info or questions:Stacey [email protected] 340 8203
Rob La [email protected] 340 8201
Kevin O’[email protected] 340 8204
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