Upload
ophelia-casey
View
220
Download
0
Tags:
Embed Size (px)
Citation preview
August 2009
New Product Launch Presentation
Introducing our NEW Posada Beef Enchilada, Red Chicken Jalapeno
Mini Taco’s and Butcher Boy Chicken Enchilada
Posada® Beef Enchilada #7171065
Authentic Mexican dish loaded with Premium Shredded Beef, Mild Red Chili and wrapped in a Corn Tortilla. Add your own sauce to create a Signature Dish.
Red Chicken Jalapeno Mini Taco’s #0251265
Ground Chicken and diced Jalapenos folded into a flavorful red stone ground tortilla.
Butcher Boy Chicken Enchilada #0830201
Ideal product for our value conscience customers. Product is full of Chicken, Bell Peppers and Onions wrapped in a Corn Tortilla.
Mexican Category Facts Enchilada dishes and servings have increased Year-Over-Year. Given the prevalence of Mexican, Southwestern/Tex-Mex foods
enchilada’s will continue to be a popular menu item. Enchilada’s are being served in all dining segments from causal
dining to quick service restaurants. Operators are able to create a signature dish by adding their own
sauce, cheese and spices to develop a mild to a spicy enchilada. Products are microwavable for quick preparation Made with premium chicken or seasoned beef Enjoy the freshest ingredients and authentic spices in every bite
Posada Beef Enchilada
FEATURES• Stuffed with Premium Shredded Beef• Mild Red Chili• Wrapped in a Corn Tortilla
BENEFITS• Traditional Mexican Dish• Fully cooked for ease of preparation• Made from scratch taste• Add your own sauce for a Signature Dish
Item# #7171065Pack 1/60 ct. BulkPiece Size 2.5oz60 per caseApprox. Piece Cost $.63
Butcher Boy Chicken Enchilada
FEATURES• Chicken• Bell Pepper• Onion• Wrapped in Corn Tortilla
BENEFITS• Popular Mexican item • Fully cooked – no prep work or waste• Authentic taste• Add your own sauce for a Signature Dish
Item# #0830201Pack 1/90 ct. BulkPiece Size 1.75 oz.90 per caseApprox. Piece Cost $.33
Red Chicken Jalapeno Mini Tacos
FEATURES• Filled with Ground chicken• Distinctive blends of herbs and spices• Diced Jalapeno Peppers• Folded in a stone ground Red corn tortilla
BENEFITS• Zesty twist added to a bite-size taco• Fully cooked and easy to prepare• Multiple serving applications
Item# #0251265Pack 4/4# BoxesPiece Size .45 oz.568 per caseApprox. Piece Cost $.13
Why Posada® Beef /Butcher Boy Chicken Enchilada’s and Red Chicken
Jalapeno Mini Taco’s
• Consumers are becoming more comfortable with spicier foods and find it offsets other flavors well
• Increase meal offerings by adding zesty items to your menus
• On-trend flavors and sizes
• Great for sharing
• Authentic taste with easy to prepare convenience
Where to Sell Posada®/Butcher Boy Enchilada’s and Red Chicken Jalapeno
Mini Tacos
100%$346Total
1757All Other
41143C-Stores
12Supermarkets
312College/University
1137Primary/Secondary Schools
26Healthcare
723Lodging
723Business & Industry
518Limited Service Restaurants
7%$24Full Service Restaurants
Share (%)*$MMSegment
100%$346Total
1757All Other
41143C-Stores
12Supermarkets
312College/University
1137Primary/Secondary Schools
26Healthcare
723Lodging
723Business & Industry
518Limited Service Restaurants
7%$24Full Service Restaurants
Share (%)*$MMSegment
Mexican Entrees – Operator Segmentation Full service restaurants are the largest user segments, followed by limited service restaurants.
Source: Technomic, Inc.
APPROXIMATE OPERATOR COST
Posada Beef Enchilada
Case Price $30.00
After Distributor Markup (25%) $37.50
Pieces Per Case 60
Price Per Piece $0.63
Serving Per Portion 2
Price Per Portion $1.26
Sauce/Beans/Rice $1.00
Total Plate Cost $2.26
Menu Price $7.99
Total Plate Cost $2.26
Contribution Per Plate $5.73
Food Cost 28.30%
APPROXIMATE OPERATOR COST
Red Mini Jalapeno Taco’s
Case Price $57.00
After Distributor Markup (20%) $68.40
Serving Per Case 51
Price Per Serving $1.34
Serving Per Portion 11
Price Per Portion $1.34
Sauce/Garnish $0.50
Total Plate Cost $1.84
Menu Price $6.99
Total Plate Cost $1.84
Contribution Per Plate $5.15
Food Cost 26.32%
APPROXIMATE OPERATOR COST
Butcher Boy Chicken Enchilada
Case Price $24.00
After Distributor Markup (25%) $30.00
Pieces Per Case 90
Price Per Piece $0.33
Serving Per Portion 2
Price Per Portion $0.66
Sauce/Beans/Rice $1.00
Total Plate Cost $1.66
Menu Price $6.99
Total Plate Cost $1.66
Contribution Per Plate $5.33
Food Cost 23.70%
How Profitable are Posada/Butcher Boy Enchilada’s and Red Mini Taco’s???
New Product Launch – Marketing Support
New Product Introductory Kits (marketing collateral & samples) New Product Hot Sheet Flash Media, Email Blasts Operator BOGO Coupon Offer Broker Sales Spiffs New Product Presentation Template Profitability Models Custom Point of Sale – Table Tents, Buttons, Posters, Danglers, Menus